Most of us have more ideas than we give ourselves credit for.

They might show up in the middle of a conversation, during a walk, or while reading an article. Ideas about your work. Your industry. What you’ve learned and what others might benefit from. But more often than not, they stay in our heads.

Why?

Sometimes it’s fear. What if the idea isn’t that good? What if no one reacts?

More often, it’s logistics. Sharing thoughts online sounds simple, but it takes time and headspace. Writing in a way that feels clear and authentic is hard. And doing it regularly? That feels near impossible for most busy professionals.

So we sit on the ideas. They pass us by.

But here’s what happens when you start sharing them anyway—even imperfectly.

People start to notice.

Not always in the form of likes or comments. But in the real world. A colleague mentions they’ve been seeing your posts. A client says, “I liked that thing you shared last week.” Someone new reaches out because they’ve been quietly following for a while.

You become visible. And that visibility builds trust.

Not overnight. But with consistency.

Consistency is what makes the difference between being seen once and being remembered.

But staying consistent is tough when you’re juggling client work, meetings, and everything else on your plate.

Will was built to lower that barrier. He’s like a co-writer who’s always available. Someone who can help you turn passing thoughts into something you’re proud to share.

How does Will turn your ideas into content?

Will isn’t just another writing tool. He’s designed to work with how your ideas naturally show up—unstructured, incomplete, or half-formed. Here’s how he helps you shape them into something worth sharing.

1. Start with whatever you’ve got

You don’t need a polished draft. Just send Will what’s on your mind. That could be a few messy bullet points, a stream-of-consciousness voice note, or even a photo that sparked a thought.

2. Will makes sense of it

He reads between the lines. Will analyses your input, picks out the core message, and starts shaping it into a post that fits LinkedIn best practices without sounding generic.

3. Will adapts it to your style

If you’ve connected your LinkedIn account, Will learns from your previous LinkedIN posts and adapts the tone to match your existing writing style. That way, your post still sounds like you, even if you didn't write it.

4. You refine it together

You can send a quick message to adjust the wording, change the focus, or add things like tags or images. Will understands voice notes and text, so you don’t have to open another app or sit down at a laptop.

5. Nothing goes live without you

Once everything feels right, Will checks in with you for final approval. Only when you give the go-ahead does your post go live—straight from WhatsApp to LinkedIn.

What does this look like in action?