Written by
You're already posting. You've got the habit down. But if your content feels stuck, this list might be the nudge you need.
We used Claude to scan the LinkedIn activity of Japan's top executives, looking at posting habits, topics, and how they talk about their industries. From that, we narrowed it down to 10 leaders worth following, from Rakuten's Mickey Mikitani to Food Shift's Yuka Nagashima.
If you want to level up your LinkedIn game, study these profiles. Steal their structure, borrow their angles, and find what fits your voice.
Stop staring at a blank post box. Try Will free for 14 days and let it turn your ideas into LinkedIn content that sounds like you.
Mickey Mikitani – Chairman and CEO, Rakuten
Following the devastating 1995 Kobe earthquake, Mickey Mikitani chose to leave his secure track in investment banking to help revitalize the struggling economy of Japan.
This defining moment inspired him to establish Rakuten in 1997 with the firm conviction that the internet could empower regional merchants and change retail forever.
About Rakuten
Rakuten operates an expansive internet services model encompassing more than 70 distinct services, spanning e-commerce, fintech, digital content, and mobile communications. The global group serves 1.7 billion members worldwide and officially launched its own domestic mobile network infrastructure in 2019.
LinkedIn Content Strategy Overview
Who should follow Mickey: Telecom and tech executives, e-commerce leaders, global business audiences, and anyone interested in Japan's role in the future of mobile networks and digital business
Core Value Proposition: As founder and CEO of Rakuten, Mickey blends major business milestones with personal leadership philosophy and occasional social commentary, presenting himself as both a serial innovator and a thoughtful global citizen.
Key Themes & Topics
- Rakuten Mobile and Telecom Innovation - His most frequent business theme, centered on Rakuten's mobile ambitions:
- Milestones like Rakuten Mobile surpassing 10 million subscribers
- Technical achievements such as TM Forum Level 4 Autonomous validation for network operations
- Investment in AST SpaceMobile and its satellite to smartphone connectivity launch
- A published article on the future of mobile networks in the AI age
- Company Milestones and Culture - Posts marking significant moments in Rakuten's history:
- The company's 25th anniversary and milestones in domestic e-commerce sales
- Welcoming hundreds of new graduate hires
- Partnerships with athletes like JLPGA star Mone Inami
- Global Events and Networking - Appearances at major industry gatherings:
- Mobile World Congress in Barcelona
- The International Monetary Conference in Tokyo
- Speaking to future business leaders at the Boston Career Forum
- Leadership Philosophy - Reflective posts sharing his approach to business and life:
- Lessons drawn from mountain climbing about seeing beyond the immediate challenge
- Thoughts on seeking teachers in unexpected places
- A piece on how to decide which projects deserve attention
- Social and Civic Commentary - Occasional posts addressing broader societal issues:
- Criticism of Japan's COVID era border restrictions, drawing a comparison to historical isolation policy
- Rakuten's contribution to vaccination efforts in Japan
- A visit to the Hiroshima Peace Memorial with a Ukrainian artist
Format & Presentation Style
- Concise, English language posts - Most posts are short and accessible, written for a global audience
- Personal voice - Even corporate milestone posts are framed in first person with personal gratitude
- Visual support - Frequently includes photos from events, headquarters, and team gatherings
- Linked articles - Occasionally shares longer form pieces published on LinkedIn Pulse
Engagement Strategy
- Milestone celebrations - Anniversary and growth milestone posts consistently perform well, framed around gratitude to customers and partners
- Personal philosophy as differentiator - Reflective posts on leadership and decision making add a thought leadership layer beyond corporate news
- Civic commentary breaks through - His post on Japan's border policy generated dramatically more engagement than any of his typical business updates, suggesting his audience responds strongly when he weighs in on broader societal issues
Performance Indicators
One of his best recent performing posts was his commentary on Japan's COVID era border restrictions, which generated engagement far above his usual posts. Among his business focused content, his note welcoming over 700 new graduate hires and his post celebrating Rakuten's 25th anniversary stood out as some of his strongest performers.
Overall Strategy Summary
Mickey is using LinkedIn to project Rakuten as a company at the frontier of telecom and digital innovation, while also building his personal brand as a reflective, globally minded leader. The combination of hard business milestones, personal philosophy, and the occasional willingness to speak candidly on civic issues gives his feed a distinctive voice that stands out from typical corporate executive content.
Miki Tsusaka – CVP and President, Microsoft Japan
Miki Tsusaka established an exceptional professional foundation during her long tenure at Boston Consulting Group, where she managed growth strategies and served as Chief Marketing Officer.
In February 2023, she accepted a new challenge by stepping into executive leadership at Microsoft Japan to guide enterprise cloud adoption across the nation.
About Microsoft Japan
Microsoft Japan provides cloud architecture, productivity tools, and artificial intelligence solutions to regional enterprises and government entities. The corporation recently announced a 10 billion dollar investment program to expand localized artificial intelligence infrastructure and train one million workers across Japan by 2030.
LinkedIn Content Strategy Overview
Who should follow Miki: Japanese enterprise leaders, AI strategy and IT decision makers, women in business and leadership, and anyone tracking Microsoft's AI investment in Japan
Core Value Proposition: As President of Microsoft Japan, Miki uses her feed to localize Microsoft's global AI momentum for a Japanese audience, while also sharing personal leadership reflections and amplifying global Microsoft news from CEO Satya Nadella and the broader company.
Key Themes & Topics
- Microsoft's AI Investment in Japan - Her central business narrative:
- Microsoft's commitment of 10 billion dollars to support Japan's AI transformation by 2029
- Major events like Microsoft AI Tour Tokyo and AI Tour Osaka, with attendance figures in the thousands
- Data center expansion announcements, including new Azure availability zones in western Japan
- Skilling and Talent Development - Recurring focus on workforce readiness:
- Reaching a goal of providing AI skilling to 3 million people across all 47 prefectures of Japan
- Welcoming new graduate hires and reflecting on her own first days at BCG and at Microsoft
- Recognition of Japan based teams winning global Microsoft awards like the Top Team Award and Pinnacle Award
- Government and Industry Partnerships - Posts on high level engagement:
- Supporting Microsoft President Brad Smith's visit to Japan, including a meeting with the Prime Minister
- Recognition from Japan's National Police Agency for cybersecurity cooperation
- Participation in business summits with foreign chambers of commerce, including French and German business groups
- Women in Leadership - A personal thread tied to her own career history:
- A look back at a Boston Consulting Group report on AI's impact on women's careers from seven years ago
- Her long running involvement with the International Conference for Women in Business, marking a 30 year milestone
- Recognition as one of Fortune's Most Powerful Women in Asia
- Global Microsoft Product News - Frequent amplification of major company announcements:
- Launches such as GPT-5 across Microsoft platforms, new M365 Copilot features, and Microsoft's Rho-alpha robotics model
- Quarterly earnings highlights and Satya Nadella's commentary on AI investment
Format & Presentation Style
- Bilingual feed - A mix of Japanese posts focused on her own activities in Japan and English posts amplifying global Microsoft and Satya Nadella content
- Emoji and visual markers - Japanese posts frequently use emoji and decorative symbols to highlight event names and key points
- Event recap structure - Many posts follow a consistent pattern of announcing an event, then following up with attendance figures and outcomes
- Weekly internal reflection - She references a long running internal "Weekly Reflections" series shared with employees, now past 140 editions
Engagement Strategy
- Localized event storytelling - AI Tour Tokyo and Osaka recaps consistently draw solid engagement, anchored by concrete attendance numbers
- Personal milestones build connection - Posts about welcoming new hires or reflecting on her own career history tend to perform well among her original content
- Amplifying global wins - Sharing major Microsoft product launches and Satya Nadella's posts connects her local presence to the company's global momentum
- Recognition and awards - Government commendations and internal Microsoft awards are shared to reinforce credibility with the Japanese market
Performance Indicators
Among her own original posts, one of her best recent performing posts was her recap of Microsoft AI Tour Tokyo, which combined strong attendance figures with gratitude to partners and speakers. Her reflection on AI's impact on women's careers and her welcome message to new graduate hires also stood out among her stronger performing posts.
Overall Strategy Summary
Miki is using LinkedIn to position Microsoft Japan as central to the country's AI transformation, balancing large scale event recaps and investment announcements with personal touches that humanize her leadership. The consistent thread of women in leadership and talent development adds depth to a feed that otherwise mirrors Microsoft's global AI product cadence localized for Japan.
Toshiaki Tokunaga – President and CEO, Hitachi, Ltd
Toshiaki Tokunaga joined Hitachi fresh out of university in 1990 and dedicated over three decades to advancing through the ranks of its digital business units.
In April 2025, he assumed the chief executive role to guide this historic 115-year-old manufacturing conglomerate into a software-first future.
About Hitachi, Ltd
Hitachi shifted its core focus from traditional hardware manufacturing to advanced digital systems, services, and social innovation infrastructure. The company generated 9.78 trillion yen in revenue and 615.7 billion yen in net profit for the fiscal year ending March 2025.
LinkedIn Content Strategy Overview
Who should follow Toshiaki: Global enterprise leaders, investors, industrial technology executives, and anyone tracking Hitachi's transformation into a digital infrastructure and Physical AI company
Core Value Proposition: As President and CEO of Hitachi, Toshiaki uses LinkedIn to narrate the company's transformation under the Inspire2027 plan, blending major strategic announcements with personal reflections that humanize his leadership of a 116 year old industrial giant.
Key Themes & Topics
- AI and Digital Infrastructure Strategy - His most prominent and highest performing theme:
- A strategic partnership with Anthropic to strengthen Hitachi's Lumada 3.0 strategy
- HMAX, Hitachi's suite of Physical AI solutions, launched at CES and showcased at a dedicated Physical AI Day in Tokyo
- Partnerships with Intel and NVIDIA tied to AI transformation and digital twins
- Global Leadership Meetings and Travel - Frequent posts documenting his international engagements:
- Meetings with government officials, including a Memorandum of Understanding with the US Secretary of Commerce and meetings with the UK Secretary of State for Transport
- Visits to the US, UK, China, and Singapore, often tied to manufacturing investments or stakeholder dialogue
- A $1 billion investment announcement to expand US grid infrastructure manufacturing
- Company Milestones and Financial Results - Updates on Hitachi's performance and strategy:
- FY2025 financial results highlighting growth under the Inspire2027 plan
- The OneHitachi and TrueOneHitachi cultural initiatives
- Acquisitions such as Clever Devices for intelligent transportation
- Company Heritage and Culture - Posts connecting Hitachi's history and people to its future:
- Reflections on Hitachi City as his hometown and the company's birthplace
- Employee recognitions, including a Deaflympics gold medalist colleague
- Sponsorship of the Kashiwa Reysol football team and the Hitachi Industrial Skills Academy
- Personal Reflections - Occasional posts that step outside corporate announcements:
- A summer vacation post about family time in Nagano Prefecture, framed around Hitachi's "Harmonized Society" vision
Format & Presentation Style
- Long form narrative posts - Each post reads like a short story or reflection, often opening with a personal observation before connecting to a business point
- Bilingual posts - Some content is published in both English and Japanese, explicitly noted as such
- Hashtag branding - Consistent use of hashtags like Inspire2027, OneHitachi, HMAX, and PhysicalAI to tie posts to strategic themes
- Heavy tagging - Tags partner companies, government officials, and Hitachi entities throughout
- Visual support - Photos from events, facility visits, and meetings accompany most posts
Engagement Strategy
- Major announcements drive massive engagement - Strategic partnership news generates dramatically higher comment and repost numbers than routine updates
- Personal stories balance corporate news - Posts about his hometown, family, or colleagues' personal achievements consistently draw strong comment activity
- Global stakeholder visibility - Meetings with heads of state and major CEOs are documented frequently, building a narrative of Hitachi's global standing
- Consistent strategic framing - Nearly every post ties back to Inspire2027, Lumada, or the Harmonized Society vision, reinforcing a unified message
Performance Indicators
One of his best recent performing posts was the announcement of Hitachi's strategic partnership with Anthropic, which generated by far his highest engagement, with comment and repost numbers far above his typical posts. His FY2025 financial results announcement and a personal reflection on his hometown of Hitachi City also ranked among his strongest performing content.
Overall Strategy Summary
Toshiaki is using LinkedIn to position Hitachi as a company successfully bridging its industrial heritage with an AI driven future, while also presenting himself as an accessible, globally engaged leader. The mix of major strategic news with personal and cultural moments creates a feed that feels both authoritative and human, reinforcing trust in his leadership during a pivotal transformation period for the company.
Jun Matsumoto – CEO and Founder, Earth Media, Inc.
Jun Matsumoto began his professional path by building recruitment programs at Intelligence before launching his own early human resources technology startup in 2003.
After selling his business to Recruit in 2007, he pivoted to supporting non-profit associations and mentoring emerging startup founders.
About Earth Media, Inc.
Earth Media provides specialized corporate consulting services focused on LinkedIn utilization, professional personal branding, and strategic recruitment execution. The founder maintains a combined audience of over 100,000 followers across all major social networks.
LinkedIn Content Strategy Overview
Who should follow Jun: LinkedIn creators and personal branding professionals, HR and recruiting leaders, Japanese business professionals interested in building an international network, and anyone curious about how AI is reshaping social media content
Core Value Proposition: As the founder of Earth Media and author of a leading Japanese book on LinkedIn strategy, Jun positions himself as Japan's foremost authority on how to use LinkedIn effectively, drawing on nearly two decades of platform experience to teach personal branding, community building, and navigating the AI content era.
Key Themes & Topics
- LinkedIn Strategy and Personal Branding - His core and most frequent topic, covering practical advice:
- How to write posts that resonate, avoid generic "useful list" content, and build a personal voice
- The advantages of posting in Japanese given LinkedIn's global growth patterns
- Building "in real life" community ties through LinkedIn, including a band formed through LinkedIn connections and international meetup events like BlendTokyo
- AI and Content Authenticity - A heavily recurring concern across many posts:
- Warnings against "AI slop" and how AI generated posts erode trust
- Predictions that pure expertise will be devalued by AI while personal voice and "real" human content gains value
- Reflections on how AI is reshaping HR, recruiting, and career strategy
- Japan's LinkedIn Growth and Student Movement - A signature theme tied to his thought leadership:
- Milestones like Japan's LinkedIn user base reaching 5 million
- Coverage of LinkedIn Student Career Week events in Tokyo and Osaka, and the rise of student influencers
- The first official university LinkedIn event held at Ritsumeikan University
- Business and Career Announcements - Updates on his own ventures:
- Becoming an advisor to Potentialight and launching the Social Brand Architect certification with Earth Media
- Announcing a new book, following up on his previous bestseller
- Milestones like his company's 23rd anniversary and his 53rd birthday
- Personal Travel and Life Reflections - Posts from trips abroad that connect personal experience to broader themes:
- Observations from London and Taiwan on culture, diversity, and Japan's place in the world
- Reflections on building a second home base in Nagano
Format & Presentation Style
- Almost entirely in Japanese - Written for the domestic Japanese LinkedIn community, with occasional English sections
- Conversational, story driven posts - Often open with a quote, question, or anecdote before developing into a broader observation
- Long form - Posts are detailed and essay-like, reflecting his role as an educator on the platform
- Frequent tagging - Regularly tags collaborators, students, and community members
- Personal milestone announcements - Birthdays, anniversaries, and certifications are shared as community moments
Engagement Strategy
- Milestone and personal news posts perform exceptionally well - His birthday post and his announcement that LinkedIn had become his main platform both generated very high comment counts
- Community building as content - Events like BlendTokyo, LinkedIn band activities, and student career events double as both real connections and content material
- Consistent meta commentary - By writing about LinkedIn itself, he turns the platform into its own subject matter, which appears to resonate strongly with his audience
- Reposts are minimal - His engagement comes overwhelmingly through comments rather than reposts, suggesting a highly discussion driven audience
Performance Indicators
One of his best recent performing posts was his birthday announcement reflecting on his entrepreneurial journey, which drew an exceptionally high number of comments. His announcements about LinkedIn becoming his primary platform and about writing a new book also ranked among his strongest performing content.
Overall Strategy Summary
Jun is using LinkedIn as both his classroom and his case study, teaching the Japanese market how to build a presence on the platform while demonstrating those exact techniques through his own feed. His consistent focus on authenticity in the AI era, combined with strong community building and milestone driven personal storytelling, has built him a highly engaged, comment heavy audience that treats his feed as an ongoing conversation rather than a broadcast channel.
Takayuki Morita – President and CEO, NEC Corporation
Takayuki Morita entered NEC Corporation in 1983 and spent more than a decade overseeing global business operations in the United States and international markets.
He navigated financial management tracks to become CFO before taking the chief executive position in April 2021.
About NEC Corporation
NEC Corporation integrates information technology and network architectures to manage a global workforce of 100,000 employees and generate 25 billion dollars in total revenue. The group focuses heavily on artificial intelligence systems, cybersecurity programs, and social infrastructure value.
LinkedIn Content Strategy Overview
Who should follow Takayuki: Enterprise technology leaders, AI governance and policy professionals, NEC employees and partners, and global executives interested in Japan's perspective on responsible AI
Core Value Proposition: As President and CEO of NEC, Takayuki positions himself as a thoughtful steward of corporate transformation, combining strategic business announcements with reflective commentary on trust, AI governance, and organizational culture.
Key Themes & Topics
- Strategic Growth and AI Capability - His most impactful announcements center on expanding NEC's technology position:
- The acquisition of CSG Systems International to strengthen digital solutions, AI, and cloud-native capabilities
- NEC's proprietary AI achieving top global performance benchmarks
- A major expansion of NEC's cybersecurity business, including a new Cyber Intelligence and Operation Center
- AI Trust and Governance - A recurring intellectual thread across his posts:
- Reflections on the importance of using powerful new technologies with trust and confidence
- Concerns about AI driven instability and the misuse of technology in society
- A piece written for the World Economic Forum on harnessing AI responsibly
- Global Forums and Executive Visits - Frequent appearances at major international gatherings and host meetings:
- World Economic Forum Annual Meeting in Davos, appearing multiple times across the year
- Hosting CEOs and leaders such as Peter Orszag of Lazard, Bastian Nominacher of Celonis, and Ivan Zhao of Notion
- Meetings with the U.S. Ambassador to Japan on bilateral relations
- Internal Culture and Employee Dialogue - Posts highlighting his connection to NEC's workforce:
- His CEO Town Hall Meeting series, which reached its 50th session with roughly 15,000 participating employees
- Visits to regional offices to speak directly with employees, including reflections on his own early career
- The NEC Group's 126th anniversary celebration
- Sports and Community Sponsorships - Lighter content tied to NEC's brand presence:
- Support for the NEC Red Rockets Kawasaki women's volleyball team
- The NEC Karuizawa 72 Golf Tournament on the JLPGA tour
Format & Presentation Style
- Bilingual content - A mix of English posts aimed at global audiences and Japanese posts focused on internal culture and domestic announcements
- Reflective tone - Many posts open with a broad question or observation before connecting to NEC's specific work
- Hashtag usage - Uses tags like WEF and Davos to connect posts to larger global conversations
- Visual support - Includes photos from meetings, town halls, and events
Engagement Strategy
- Major business news drives reach - Acquisition announcements and global AI achievements generate his strongest repost numbers
- Thought leadership at global forums - His Davos related posts consistently rank among his best performing content
- Cybersecurity expansion resonates - His announcement of NEC's strengthened cybersecurity business drew notably higher comment activity than most of his posts
- Anniversary moments - Milestone posts like NEC's 126th birthday perform well, balancing celebration with corporate pride
Performance Indicators
One of his best recent performing posts was the announcement of NEC's acquisition of CSG Systems International, which generated his highest repost numbers. His commentary from the World Economic Forum in Davos and his announcement of NEC's expanded cybersecurity business also ranked among his strongest performing posts.
Overall Strategy Summary
Takayuki is using LinkedIn to present NEC as a company that pairs ambitious AI and technology growth with a deliberate, trust focused approach to how that technology is deployed. The blend of major strategic news, global forum participation, and consistent internal dialogue with employees creates a picture of a leader managing transformation thoughtfully at both the external and internal level.
Mihoko Matsubara – Chief Cybersecurity Strategist, NTT
Mihoko Matsubara began her career within the Japanese Ministry of Defense before completing an MA at Johns Hopkins University as a Fulbright scholar.
She developed extensive private sector security insights at Palo Alto Networks before assuming the chief cybersecurity strategist position at NTT.
About NTT
NTT is a multinational telecommunications and technology corporation based in Tokyo that shares cybersecurity research and global thought leadership with academic and government networks. The corporation focuses on defending critical national infrastructure against complex digital threats.
LinkedIn Content Strategy Overview
Who should follow Mihoko: Cybersecurity executives, government policy advisors, defense and intelligence professionals, and anyone tracking how AI is reshaping the cyber threat landscape
Core Value Proposition: As Chief Cybersecurity Strategist at NTT and a published author on national cybersecurity strategy, Mihoko positions herself as a real time curator of the geopolitical and AI security news that matters most, filtered through a strategic policy lens.
Key Themes & Topics
- AI and Cybersecurity Convergence - By far her dominant theme. She tracks how AI is changing both offense and defense:
- Anthropic's Mythos model and its rollout to governments, banks, and security agencies worldwide
- AI-driven malware, EDR evasion, and AI agents used in real intrusions
- Surveys on AI coding adoption, governance gaps, and enterprise AI security incidents
- Nation State Threats and Geopolitics - Frequent coverage of state-sponsored cyber activity:
- China-linked groups such as Volt Typhoon, Salt Typhoon, and Mustang Panda targeting telecoms and critical infrastructure
- Iran-linked actors like MuddyWater and Nimbus Manticore
- US-Japan-Europe policy moves, export controls, and intelligence reform in Japan
- NTT and Personal Milestones - Updates tied to her own work and career:
- NTT's participation in NATO's Locked Shields cyber defense exercise
- Her published books on cybersecurity strategy and Ukrainian critical infrastructure resilience, including award announcements
Format & Presentation Style
- News curation format - Most posts are short framings of a news article or report, followed by a link
- Bilingual content - A mix of English language industry news and original Japanese commentary, including translated quotes for Japanese media
- Minimal visuals - Occasional images tied to events or award ceremonies, but mostly text and links
- No heavy formatting - Clean, concise framing without lists or bold text, more like sharp briefing notes
Engagement Strategy
- High posting frequency - She publishes very regularly, functioning almost like a daily cybersecurity briefing for her network
- Source diversity - Pulls from outlets like Recorded Future, Infosecurity Magazine, TechCrunch, Nikkei, and Dark Reading
- Personal credibility markers - Shares her own book milestones and award recognitions to reinforce her authority
- Tagging and acknowledgment - Tags companies and individuals such as NTT entities and co-authors when relevant
Performance Indicators
Engagement is steady across her feed, with most news shares picking up a handful of comments and several reposts. One of her best recent performing posts was her announcement that her cybersecurity strategy book reached its fourth print run, which drew a notably higher comment count than her usual industry updates.
Overall Strategy Summary
Mihoko is building herself as an essential signal in the noise of cybersecurity news, particularly at the intersection of AI and national security. Her consistency and breadth make her feed function like a curated intelligence briefing, while her personal milestones quietly reinforce that she is not just reporting on this space but actively shaping policy within it.
Yutaka Sasaki – President and CEO, NTT DATA Group
Yutaka Sasaki joined NTT DATA in 1990 after securing a master's degree in mechanical engineering from the University of Tokyo.
He built a long-term corporate track by managing structural strategy offices and coordinating complex corporate business integrations.
About NTT DATA Group
NTT DATA Group is an information technology services corporation that provides business consulting, system development, data center operations, and outsourcing solutions. The organization maintains a workforce of approximately 200,000 professionals across more than 50 countries globally.
LinkedIn Content Strategy Overview
Who should follow Yutaka: Enterprise technology leaders, global business executives, investors, and anyone tracking how a major Japanese IT services company is positioning itself in the global AI race
Core Value Proposition: As CEO of NTT DATA Group, recognized as a LinkedIn Top Voice, Yutaka presents himself as a globally connected executive driving NTT DATA's AI strategy through high level partnerships, world stage appearances, and direct engagement with the leaders shaping the technology landscape.
Key Themes & Topics
- Global Executive Networking - His most consistent content type, documenting meetings with CEOs and government leaders:
- Meetings with tech CEOs including Arthur Mensch of Mistral AI, Chuck Robbins of Cisco, Antonio Neri of HPE, Thomas Kurian of Google Cloud, and Matt Garman of AWS
- Government and policy figures, including regional leaders in Spain and Italy
- Marquee Events and Conferences - Heavy presence at major global gatherings:
- World Economic Forum in Davos, with multiple posts on AI regulation, partnerships, and panel sessions
- Mobile World Congress in Barcelona, covering AI in enterprise, airports, and infrastructure
- NTT DATA's own Foresight Day, featuring a video message from OpenAI CEO Sam Altman
- AI Strategy and Infrastructure - Positioning NTT DATA as an AI execution partner, not just an AI adopter:
- New data center openings in Japan focused on AI inference and data sovereignty
- Client wins such as BMW Group's enterprise-wide generative AI platform
- Internal AI initiatives like the AIVista unit in Silicon Valley and its new CEO
- Culture and Recognition - Posts highlighting people and values within NTT DATA:
- Global Sales Kick-Off in Las Vegas and the NTT DATA Award ceremony
- India Delivery Excellence Awards recognizing employees
- International Women's Day reflections
Format & Presentation Style
- Bilingual content - A mix of English posts aimed at a global executive audience and Japanese posts covering domestic announcements and media coverage
- Photo heavy - Most posts include images from meetings, events, or stages
- Tagging conventions - Consistently tags the people, companies, and events referenced, building a visible network of relationships
- Hashtag usage - Uses event hashtags like MWC26, WEF26, GenAI, and AItoImpact to tie posts to broader conversations
- Narrative framing - Posts often open with a reflective question or statement about AI's impact before connecting it to a specific meeting or announcement
Engagement Strategy
- Event driven cadence - Posting frequency spikes around major conferences like Davos and MWC, creating a real time travelogue of his executive schedule
- Third party validation - Frequently references interviews and panels with outlets like CNBC, WSJ, and Semafor
- Reposts over comments - His content generates substantial repost activity, suggesting his network amplifies his updates rather than discussing them directly
- Relationship continuity - Often notes when a meeting is a "reconnection," reinforcing long term relationship building as a strategic asset
Performance Indicators
His posts consistently generate strong repost numbers, often in the double digits. One of his best recent performing posts was his CNBC interview discussion on AI execution during Mobile World Congress, which reflects how conference appearances tend to be his highest reach content.
Overall Strategy Summary
Yutaka is using LinkedIn to project NTT DATA as a central player in the global AI economy, with himself as the face of that positioning. The steady drumbeat of meetings with major tech CEOs and appearances at flagship economic forums builds a narrative of a company operating at the highest levels of the AI conversation, while culture and recognition posts round out the picture of a values driven global organization.
Tomoko Mikami – President, Google Cloud Japan
Tomoko Mikami established a strong educational foundation with an MBA from Indiana University before taking on corporate strategy and financial leadership roles at Microsoft headquarters.
She successfully expanded cloud services for enterprise accounts prior to accepting the presidency at Google Cloud Japan.
About Google Cloud Japan
Google Cloud Japan delivers enterprise-grade cloud computing systems, data transformation applications, and artificial intelligence infrastructure. The organization works directly with enterprise clients, digital native brands, and an expansive developer ecosystem.
LinkedIn Content Strategy Overview
Who should follow Tomoko: Enterprise technology buyers, Japanese business leaders, AI strategy teams, and partners exploring generative AI adoption in Japan
Core Value Proposition: As President of Google Cloud Japan, Tomoko positions herself as the bridge between Google's global AI roadmap and Japan's enterprise transformation, showcasing concrete partnerships and customer wins that bring Gemini and agentic AI into Japanese businesses.
Key Themes & Topics
- Enterprise AI Partnerships in Japan - The backbone of her content, highlighting named customer collaborations:
- Strategic partnerships with major Japanese companies such as MUFG, KDDI, FANUC, Hitachi, and Mercari
- Gemini Enterprise adoption stories from companies like Hakuhodo and freee, focused on security and productivity gains
- Cross border deals like Unilever's five year transformation partnership with Google Cloud
- Agentic AI Positioning - A consistent narrative arc around the shift from AI tools to autonomous agents:
- Framing Gemini Enterprise and AI agents as systems that observe, think, and act independently
- Repeated messaging about moving from "tasks" to "task forces" of AI agents handling business processes
- Major Events and Conferences - Frequent posts from large industry gatherings:
- Google Cloud Next in Las Vegas and its Tokyo counterpart
- Japan DX Week, MWC26 in Barcelona, and ServiceNow AI Summit Tokyo
- Her own "Gemini at Work" events in Tokyo
- Leadership and Career Milestones - Posts marking her professional journey:
- Her appointment as President of Google Cloud Japan, which generated a notably large response
- Reflections on Google Cloud Japan's vision and team kickoffs for the year ahead
Format & Presentation Style
- Almost entirely Japanese - The vast majority of her posts are written in Japanese, targeting the domestic enterprise audience directly
- Heavy use of stylized text and emoji - Bold or decorative Unicode characters and emoji are used to highlight key phrases and announcements
- Hashtag heavy - Frequent use of hashtags like GoogleCloud, AI, and event specific tags such as MWC26
- Photo and event documentation - Posts often accompany images from conferences, partner visits, and team events
- Quote led structure - Many posts open with a punchy question or quote before transitioning into the partnership or event details
Engagement Strategy
- Customer story amplification - Regularly shares specific, named customer wins rather than abstract product updates
- Cross posting global announcements - Adapts global Google Cloud news for a Japanese audience with localized framing
- Personal milestone moments - Career announcements like her new appointment drove by far her highest engagement, suggesting her network responds strongly to personal news
- Visible relationship building - Frequently documents meetings with government officials, partner executives, and internal leadership
Performance Indicators
Her announcement of becoming President of Google Cloud Japan generated dramatically higher engagement than her typical posts, by a wide margin. One of her best recent performing posts beyond that was her announcement of the strategic AI agent partnership with MUFG, which combined high comment and repost activity.
Overall Strategy Summary
Tomoko is using LinkedIn to establish herself as the public face of Google Cloud's AI push into Japan's largest enterprises. Her steady stream of named partnership announcements, paired with strong event presence, builds a narrative of momentum, while her career milestones show that her audience is just as invested in her personally as they are in the deals she announces.
Takeshi Oga – COO, Booost technologies, Inc.
Takeshi Oga built an expert reputation in finance as a small-cap fund manager, launching dedicated investment funds focused on sustainable goals.
He chose to move into corporate operations by taking the role of Chief Operating Officer at Booost technologies to drive corporate sustainability.
About booost technologies, Inc.
Booost technologies develops clean technology software solutions to help corporate clients achieve carbon neutrality through energy tracking and supply chain management.
🔗 Visit Booost technologies, Inc.
LinkedIn Content Strategy Overview
Who should follow Takeshi: Sustainability and ESG leaders, CFOs and disclosure teams at large Japanese corporations, startup operators, and investors tracking the SX (sustainability transformation) software space
Core Value Proposition: As Director and COO of Booost, Takeshi uses his feed primarily as a company growth and credibility channel, demonstrating the momentum of Booost's sustainability ERP business through funding, partnerships, product launches, and market leadership claims.
Key Themes & Topics
- Company Growth and Funding Milestones - A major focus, tracking Booost's trajectory as a startup:
- Series C funding announcements and cumulative fundraising totals
- Strategic investments and capital alliances with companies like Itochu, BIPROGY, and Persol
- Market share announcements, positioning Booost as the number one player in the sustainability ERP market for two consecutive years
- Product and Customer Updates - Frequent posts on the booost Sustainability Cloud platform:
- New feature releases such as Data Governance and Intelligence modules, and Scope 2 emissions tracking via smart meter data
- Customer implementation stories with companies like Trusco Nakayama and Esty
- Compliance milestones, including PACT V3 conformance and alignment with Japan's Ouranos Ecosystem
- Thought Leadership on Sustainability Disclosure - Reflective posts connecting ESG regulation to broader business strategy:
- Commentary on ISSB and SSBJ disclosure standards as extensions of core management thinking
- Framing sustainability as a market expansion strategy rather than a compliance burden
- Talent and Team Building - Regular announcements of new hires and partnerships:
- New executives joining from companies like KPMG, Sitecore, and SAS Institute
- Hiring posts for partner sales and alliance roles
- Career change events aimed at attracting talent from foreign IT companies to Japanese startups
Format & Presentation Style
- Almost entirely in Japanese - Content is squarely aimed at the domestic Japanese business and startup ecosystem
- Bracketed headline style - Many posts open with a bracketed summary phrase, functioning like a press release headline
- Heavy use of numbers and figures - Frequent references to funding amounts, market share percentages, and growth multiples
- Emoji accents - Used sparingly to highlight announcements like funding rounds and awards
- Visual support - Includes charts and images for market share data and event photos
Engagement Strategy
- Press release style amplification - Company news is shared in a format that doubles as both an internal celebration and external credibility signal
- Hiring as engagement driver - Career change events and recruiting posts consistently generate some of his stronger repost numbers
- Partner and community building - Highlights the Sustainability Leadership Community and executive roundtables with major corporate CFOs and CSOs
- Reunion narratives - Frequently notes when new hires or partners are former colleagues from companies like SAP or Deloitte, reinforcing a tight knit professional network
Performance Indicators
His best recent performing post was a hiring announcement for a new General Manager, which drew a notable spike in comments compared to his typical company updates. Beyond that, his recruiting events and energy business hire announcements tend to generate his strongest repost activity.
Overall Strategy Summary
Takeshi is using LinkedIn as a steady drumbeat of proof points for Booost's growth story, blending funding news, product milestones, and customer wins to build confidence among enterprise buyers and investors. His thought leadership posts on sustainability disclosure add a layer of credibility, positioning him not just as an operator but as someone shaping how Japanese companies think about ESG strategy.
Yuka Nagashima – Executive Director, Food Shift
Yuka Nagashima accumulated over twenty years of senior executive experience spanning non-profit management, innovation strategy, and public policy deployment.
She dedicated her advanced planning skills to leading Food Shift as executive director to create systemic answers to food insecurity and waste.
About Food Shift
Food Shift operates under the Earth Island Institute to decrease food waste and combat nutritional insecurity within the San Francisco Bay Area. The group pairs surplus food recovery operations with career training programs for individuals facing employment discrimination.
LinkedIn Content Strategy Overview
Who should follow Yuka: Nonprofit professionals, food recovery and sustainability advocates, JEDI (justice, equity, diversity, and inclusion) practitioners, and supporters of community focused environmental work in the Bay Area
Core Value Proposition: As Executive Director of Food Shift, Yuka uses her LinkedIn presence to advance the organization's mission, mixing operational updates with her personal commitment to inclusive leadership and environmental justice.
Key Themes & Topics
- Food Shift Organizational Updates - The majority of her posts promote the nonprofit's work directly:
- Hiring announcements for roles like Deputy Director
- Recognition and award nominations, including the Leadership in Sustainability Award from Sustainable Contra Costa
- Volunteer recruitment for food pickup and delivery programs
- Justice, Equity, Diversity, and Inclusion (JEDI) - A recurring personal and organizational focus:
- Promotion of JEDI workshops and an Inclusive Leadership course she teaches through Stanford Continuing Studies
- Framing equity and inclusion as core values for the team and the broader sector
- Conferences and Speaking Engagements - Updates tied to industry events:
- Talks at the California Resource Recovery Association's annual conference on inclusive approaches to food recovery compliance under SB 1383
- Media appearances, including a panel discussion on KQED Forum about food insecurity and climate change
- Personal and Community Moments - Posts that show her as part of a wider community:
- A birthday fundraiser supporting Food Shift
- Reflections on community events touching on immigrant stories and music
Format & Presentation Style
- Conversational and direct tone - Posts read like community updates rather than polished corporate messaging
- Emoji and exclamation points - Frequently used to convey enthusiasm around announcements and events
- Hashtag usage - Common tags include hiring, careers, and OpenToWork related hashtags
- Reposts and shares - A notable portion of her activity involves sharing posts from her network, including job seekers and community members
Engagement Strategy
- Mission driven calls to action - Posts consistently ask the audience to share, register, volunteer, or donate
- Community amplification - Reposts content from people in her network seeking jobs or sharing relevant work, reinforcing a supportive community presence
- Recognition sharing - Highlights awards and nominations to build credibility for Food Shift's work
Performance Indicators
Engagement levels are modest across her posts, generally in the low single digits for comments and reposts. One of her best recent performing posts was her promotion of the Inclusive Leadership course she teaches through Stanford Continuing Studies, which drew more interaction than her typical organizational updates.
Overall Strategy Summary
Yuka is using LinkedIn primarily as an operational and advocacy tool for Food Shift rather than as a personal branding platform. Her content centers the organization's mission and team over her own visibility, with JEDI principles woven throughout as a consistent thread connecting her professional work to her broader values.
.jpg)