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Let’s be honest. LinkedIn can sometimes feel like a crowded space, and it’s easy to get lost in the shuffle.
But these 10 Malaysian CEOs? They're standing out, and not just because of their titles. They’re on LinkedIn because they understand the power of connection.
They’re using the platform to share their stories, engage with their audiences, and create real conversations. Whether it’s personal insights or industry wisdom, they know how to keep their posts real and meaningful.
Ready to elevate your own LinkedIn presence? These CEOs are showing how it’s done so you can too.
Finding it hard to create LinkedIn posts that truly engage? Let Will make it easy for you.
Tony Fernandes – CEO, AirAsia
Tony Fernandes is the guy who turned AirAsia from a struggling airline into an industry powerhouse.
When he took over in 2001, the company was almost bankrupt. Fast-forward to today, it’s one of Asia’s biggest low-cost carriers.
How did he do it? By refusing to follow the traditional playbook. He embraced risk, encouraged innovation, and always focused on delivering more for less.
On LinkedIn, Tony shares his experiences, challenges, and the lessons he’s learned along the way.
Who Should Follow Tony Fernandes?
- Entrepreneurs looking for inspiration to take bold risks
- Anyone in the travel or aviation industry
- People who believe that challenges are just opportunities in disguise
About AirAsia
AirAsia started as a small, struggling airline, but Tony saw potential. With bold decisions and a focus on affordability, AirAsia took off.
Today, it operates in over 25 countries, flies to 160 destinations, and has more than 250 aircraft in its fleet. It’s proof that with the right mindset, even the impossible can be achieved.
LinkedIn Content Strategy
Tony’s LinkedIn is all about sharing real-world stories from his journey. From the highs to the lows, he’s open about what it took to get AirAsia to where it is today.
He posts leadership advice, stories of resilience, and shares AirAsia’s milestones in a way that’s both inspiring and educational. It’s a mix of business and personal that keeps followers engaged.
How Tony Fernandes Uses LinkedIn as a Branding Tool
- Shares milestones and growth stories from AirAsia
- Posts about his leadership challenges and lessons learned
- Shows behind-the-scenes glimpses of running a global company
What Makes Tony Fernandes Different?
Tony doesn’t play by the rules. He’s a disruptor at heart, always looking for ways to make things better, faster, and more efficient.
His openness about failure, his raw honesty about what it takes to succeed, and his determination to make AirAsia accessible to everyone, these qualities set him apart.
Key Takeaways for Your LinkedIn Strategy
- Don’t be afraid to share the tough times as well as the successes
- Be authentic and let your followers see the real you
- Use your platform to share your company’s story, not just your own
Where Tony Fernandes Can Grow on LinkedIn
He’s already got a solid presence, but Tony could connect more with his audience by hosting live Q&A sessions or sharing more interactive content. Imagine the insights and tips he could offer through a quick LinkedIn live session!
Azran Osman-Rani – CEO & Co-Founder, Naluri
Azran Osman-Rani’s journey is one of evolution. He’s a serial entrepreneur, but it wasn’t until he co-founded Naluri that he truly found his purpose.
Naluri blends tech with mental health, creating personalized healthcare solutions that help people take control of their well-being.
Azran’s LinkedIn is full of his insights on how tech can transform healthcare, his thoughts on entrepreneurship, and his personal growth as a leader.
Who Should Follow Azran Osman-Rani?
- Health-tech innovators and entrepreneurs
- People passionate about mental health and wellness
- Those interested in creating solutions that improve lives
About Naluri
Naluri was born out of Azran’s desire to make a difference. The company combines digital health coaching with personalized care to help people tackle chronic diseases and mental health challenges.
It’s more than just a business; it’s a movement toward better, accessible health for everyone.
LinkedIn Content Strategy
Azran’s LinkedIn is all about making healthcare accessible. He posts about the role of technology in mental health, shares leadership lessons, and engages with discussions around health-tech innovation.
His content isn’t just about Naluri; it’s about a bigger mission to change how we approach well-being.
How Azran Osman-Rani Uses LinkedIn as a Branding Tool
- Talks about the intersection of technology and mental health
- Shares thought leadership around health-tech and digital healthcare
- Highlights Naluri’s achievements and its impact on people’s lives
What Makes Azran Osman-Rani Different?
Azran doesn’t just run a company, he’s on a mission to change lives. His passion for making mental health care accessible and his focus on using technology to drive that change are what set him apart.
He’s not in it for the accolades, he’s in it for the real-world impact.
Key Takeaways for Your LinkedIn Strategy
- Use LinkedIn to advocate for causes that matter to you
- Share how your company is making a tangible difference in the world
- Let your values show through in everything you post
Where Azran Osman-Rani Can Grow on LinkedIn
Azran could boost his LinkedIn presence by posting more interactive content like webinars or panels on mental health. More video content would help him connect with his audience on a deeper level.
Wei-Wei Ng – CEO, United Overseas Bank Malaysia Berhad
Wei-Wei Ng is all about leading UOB Malaysia with a focus on the future. As the CEO, she’s driven to push the boundaries of digital banking.
Under her leadership, UOB Malaysia has become a pioneer in fintech, offering cutting-edge services that make banking easier and more accessible.
On LinkedIn, Wei-Wei shares insights on leadership, banking innovations, and the future of digital finance.
Who Should Follow Wei-Wei Ng?
- Financial services professionals looking for innovation tips
- People interested in the future of fintech and digital banking
- Leaders who want to inspire change in a traditional industry
About UOB Malaysia
UOB Malaysia is part of United Overseas Bank, a financial powerhouse in Southeast Asia. With its strong focus on digital transformation, UOB has been a leader in creating seamless banking experiences for customers.
Whether it’s helping businesses grow or providing personalized financial solutions, UOB is reshaping the way we bank.
LinkedIn Content Strategy
Wei-Wei’s content strategy revolves around showcasing UOB’s innovations in digital banking. She shares insights into the future of banking, leadership in the financial sector, and the importance of putting customers first.
Her content is forward-thinking and packed with value for anyone in the finance world.
How Wei-Wei Ng Uses LinkedIn as a Branding Tool
- Shares UOB’s digital banking innovations
- Posts leadership lessons and advice for those in finance
- Highlights the bank’s customer-centric approach
What Makes Wei-Wei Ng Different?
Wei-Wei’s approach to leadership is fresh and forward-looking. She’s not just managing a bank, she’s driving a digital revolution in the financial world.
Her focus on innovation and customer experience sets her apart in a sector that’s typically seen as slow to change.
Key Takeaways for Your LinkedIn Strategy
- Showcase how your company is embracing change and innovation
- Use LinkedIn to share your leadership journey and lessons learned
- Make your posts about more than just business—make them about purpose
Where Wei-Wei Ng Can Grow on LinkedIn
Wei-Wei could deepen her engagement by sharing more personal stories of her leadership challenges. More behind-the-scenes content from UOB could help her connect even more with her followers.
Abu Younus – CEO, Chemdyes Sdn Bhd
He reads chemistry like other people read morning headlines.
Raised on textile plants and lab benches, Abu Younus has become the steady hand running Chemdyes.
The company dates back to a BASF joint venture in 1978 and now sits among Malaysia’s long-serving textile-chemical suppliers.
His LinkedIn highlights deep technical experience in textile auxiliaries and a career spent improving dyeing, finishing and related processes. That work rarely makes headlines but keeps factories running.
Who Should Follow Abu Younus?
- Textile and apparel operations managers
- Chemical engineers and formulation specialists
- Regional procurement teams looking for experienced suppliers
About Chemdyes Sdn Bhd
Chemdyes positions itself as a leading supplier of textile auxiliaries in Southeast Asia, specialising in pre-treatment, dyeing, printing, finishing and optical brightening.
The site notes a long history (established in 1978) and an emphasis on technical solutions for industrial textile processes.
Public-facing numeric performance figures are limited on the site, so hard revenue or market-share numbers are not available there.
LinkedIn Content Strategy
Abu’s presence on LinkedIn is concise and professional. He uses the platform more like a technical CV and business card than a daily content channel.
That suits a B2B CEO focused on industrial buyers: short, factual updates about company capability and contact points, with occasional technical highlights that reassure procurement teams.
How He Uses LinkedIn As A Branding Tool
- Shares professional background to build trust
- Lists company affiliation and contact details for business enquiries
- Connects with industry peers and suppliers
What Makes Abu Younus Different?
He represents the kind of CEO who trades attention for reliability.
Instead of loud personal branding, his profile leans into depth, technical knowledge, product categories and decades of industry continuity. For an industrial supplier, credibility and technical detail often matter more than follower count.
Key Takeaways For Your LinkedIn Strategy
- Keep technical capabilities front and centre
- Use LinkedIn as a supplier catalogue and contact hub
- Post occasional technical case studies or product wins
Where Abu Younus Can Grow (On LinkedIn)
He could expand from a static profile to a slow-burn content habit. Short posts that explain a production problem and its solution, or quick case snapshots that highlight outcomes, would turn technical credibility into discoverable value for buyers.
Kamarul A Muhamed – Founder And Group CEO, Aerodyne Group
Kamarul started with a clear view: data and automation would change how industry inspects, measures and maintains assets. He bet on drones and built Aerodyne from a local startup into a global DT3 company.
That arc, from pilot projects to enterprise contracts and recognition, is the narrative he brings to LinkedIn. His posts mix ambition, tech explanations and proof points.
Kamarul publishes thought leadership about drones, AI and industry transformation. He balances technical posts with business outcomes to help readers see both the why and the how behind Aerodyne’s services.
Who Should Follow Kamarul A Muhamed?
- Infrastructure and utilities executives exploring digital inspections
- Drone and remote-sensing engineers
- Investors and partners in industrial AI and automation
About Aerodyne Group
Aerodyne markets itself as a DT3 solutions provider using drone data and AI-powered analytics to solve industrial challenges.
The site emphasizes capabilities such as LiDAR, photogrammetry, thermal sensing and AI analytics and a global footprint since its founding in 2014.
External recognition, awards and industry rankings underline Aerodyne’s scale and technical leadership. Specific contract revenues are not published on the homepage, but the tech stack and global reach are clear.
LinkedIn Content Strategy
Kamarul uses LinkedIn to publish longer thought pieces and interviews that position him as a futurist CEO. He mixes technical detail with business outcomes to make complex services relatable to non-technical buyers.
That combination helps both technical readers and procurement teams understand value quickly.
How He Uses LinkedIn As A Branding Tool
- Publishes thought pieces and interviews to build authority
- Highlights awards and recognitions to signal credibility
- Shares company milestones to attract talent and clients
What Makes Kamarul Different?
He marries operator experience with big-picture storytelling.
Instead of only talking product, he frames drone work as an outcome for enterprises, safer inspections, predictive maintenance and measurable efficiency gains. That orientation helps non-technical buyers understand value quickly.
Key Takeaways For Your LinkedIn Strategy
- Mix technical detail with business outcomes
- Use awards and third-party recognition as credibility signals
- Publish longer posts that explain both concept and impact
Where Kamarul Can Grow (On LinkedIn)
Aerodyne could amplify case studies with before-and-after metrics and customer quotes to turn interest into procurement leads.
Short explainer videos or carousel posts that show the tech plus the ROI would make complex services easier to buy.
Cheryl Sew-Hoy – CEO & Founder, Tiny Health
Cheryl’s LinkedIn reads like a founder’s biography.
After building consumer tech businesses and leading MaGIC, she returned to solve a personal problem, her child’s gut health. That personal origin story is her strongest narrative thread on LinkedIn.
Cheryl blends personal founder storytelling with product milestones. Her posts range from team and hiring updates to product launches and funding news.
Who Should Follow Cheryl Sew-Hoy?
- Parents curious about early-life microbiome health
- Health-tech founders and product people
- Investors in consumer biotech and family health
About Tiny Health
Tiny Health offers at-home gut microbiome tests focused on infants and families, using shotgun metagenomic sequencing to detect imbalances early.
The company was founded around 2020 and has publicly celebrated funding and growth milestones, including a Series A announced in company communications.
Tiny Health markets tests and membership plans and emphasizes early detection during a child’s first 1,000 days.
LinkedIn Content Strategy
Cheryl uses LinkedIn to translate scientific concepts into simple, actionable advice for parents. She balances emotional founder storytelling with clear product and team updates.
That mix makes a technical product feel practical and human.
How She Uses LinkedIn As A Branding Tool
- Shares founder stories to create emotional connection
- Posts product milestones and funding updates to build trust
- Highlights team culture and hiring to attract talent
What Makes Cheryl Different?
She leverages lived experience, parent-first, founder-second, to make a biotech product feel trustworthy and consumer-friendly. The combination of empathy and scientific rigor appeals to both parents and investors.
Key Takeaways For Your LinkedIn Strategy
- Use personal origin stories to humanise technical products
- Translate technical science into simple, actionable posts
- Announce hires and funding to build credibility and momentum
Where Cheryl Can Grow (On LinkedIn)
Tiny Health can increase educational content series: short threads explaining microbiome science, what test results mean and step-by-step next actions.
Adding customer stories with consent and clinician endorsements would help convert curious followers into paying customers.
Davis Chong – Executive Director & Group CEO, Solarvest Holdings
Davis began on rooftops.
He learned the work by sweating under panels, tightening bolts, and listening to electricians explain a problem that looked simple until it wasn’t.
That hands-on start still colors his posts. They sound like field notes from someone who checks sites with a hard hat on and then writes for people in shirts and ties.
Would you rather read a finance statement or a quick note about a project that fixed a town’s lights? Davis writes the latter.
He tells the story of a project, then folds in the numbers. That makes complicated things feel real and usable.
Who Should Follow Davis Chong?
- Sustainability and clean-energy professionals
- C-level leaders exploring corporate renewables
- Entrepreneurs building climate-tech businesses
About Solarvest
Solarvest grew from rooftop installs into a group that develops and owns renewable assets.
The company talks about developing large-scale solar projects and building a tenderbook that supports growth for coming years.
That mix of project work and asset ownership appears in Davis’s storytelling, which moves from site-level detail to company strategy.
LinkedIn content strategy
Davis writes with the clarity of someone explaining a machine to a neighbour.
Posts start with a small scene: the smell of hot metal on a midday roof, the first test light flickering on.
Then he explains why the project matters, who it helped, and the numbers that back it up.
He mixes quick updates with longer pieces on policy or industry shifts.
The result is practical posts that teach and call readers to act.
How He Uses LinkedIn As A Branding Tool
- Announces company milestones and financial updates
- Shares industry thought pieces and interviews
- Highlights partnerships and government engagement
What Makes Davis Chong Different?
He refuses to make renewables abstract.
Instead of distant charts, he gives the stories behind the charts. That keeps the conversation grounded and useful.
He admits when a project was tougher than expected and what the team learned. That honesty builds trust and invites followers to learn alongside him.
Key Takeaways For Your LinkedIn Strategy
- Start posts with a small, sensory scene
- Mix human stories with clear numbers
- Share what went wrong as well as what went right
- Link updates to deeper resources for credibility
Where Davis Chong Can Grow (On LinkedIn)
Short, candid videos from project sites would help.
Imagine a 60-second clip of a panel test, the creak of scaffolding, someone explaining a fix.
That would turn technical work into something your colleagues and customers can actually see and feel.
Johary Mustapha – Founder & CEO, Forest Interactive
Johary started with one product and a stubborn curiosity.
He launched small, listened to users, and scaled those lessons across countries.
The founder voice on his posts feels like a conversation at a coffee table, not a stage speech.
He shares wins, but he also shares the messy experiments that led there.
When we read his updates we hear the rhythms of product work.
Late nights debugging. The relief when a rollout goes smooth. The small celebrations that follow a hard week.
That makes his lessons feel doable for other builders.
Who Should Follow Johary Mustapha?
- Tech founders scaling regional platforms
- Product leaders in mobile and telecoms
- Investors seeking APAC payments and engagement platforms
About Forest Interactive
Forest Interactive builds mobile engagement and commerce products across many countries.
The company grew from a small team into a platform that serves markets across Asia and beyond.
Along the way it launched programs to nurture tech talent and to keep product thinking close to users.
LinkedIn content strategy
Johary writes like a mentor who still ships code.
His posts often start with a problem a customer had, then show the product move that fixed it.
He shares metrics, but he frames them as lessons.
Posts teach step-by-step approaches to market entry, and they celebrate team wins while naming the mistakes that taught them most.
How He Uses LinkedIn As A Branding Tool
- Showcases awards and recognitions to build credibility
- Shares practical growth lessons and case studies
- Promotes corporate social programs and talent initiatives
What Makes Johary Mustapha Different?
He combines technical depth with founder humility.
He does not hide the bumps in scaling. Instead he turns them into frameworks other founders can copy.
That mix of street-level tactics and strategic vision makes his posts gold for anyone trying to export a product from Southeast Asia.
Key Takeaways For Your LinkedIn Strategy
- Tell the product problem, then show the fix
- Use concrete metrics as teaching tools
- Share the team behind success, not just the founder’s voice
Where Johary Mustapha Can Grow (On LinkedIn)
A short series of post-mortems on launches would be powerful.
Walk us through one launch from idea to feedback, including the messy bits.
That level of detail would turn curiosity into actionable lessons for many founders.
Mike CYK – CEO & Chief AI Officer, StarFetchX
If you’ve ever wondered what it looks like when curiosity runs wild with AI, just watch Mike CYK’s journey.
He started out exploring how tech could shape events and 3D experiences.
Instead of keeping his experiments behind closed doors, he opened the door and let us all in.
You can almost picture him late at night, tinkering with code, running a model, breaking it, fixing it, and then rushing to LinkedIn the next morning to say, “Here’s what happened.”
That raw honesty makes his content addictive.
Who Should Follow Mike CYK?
- Startup founders who want to see how AI can actually be applied
- Event professionals curious about the future of live experiences
- Marketers who want fresh ideas on using AI in their campaigns
About StarFetchX
StarFetchX is Mike’s playground for blending AI with real-world problem solving.
The company experiments with event technology, 3D modeling, and sales workflows.
Instead of talking about AI in a vague, futuristic sense, they’re building tools that teams can test today.
LinkedIn Content Strategy
Mike’s posts feel like little lab reports.
He’ll share a quick experiment, the result (good or bad), and a simple lesson.
No fluff. Just short, useful insights you can try yourself.
Imagine scrolling LinkedIn and stumbling on someone who’s basically giving you free test results every week. That’s the kind of value that keeps people coming back.
How He Uses LinkedIn As A Branding Tool
- Shares quick demos that show his work in action
- Writes posts that are short, sharp, and easy to digest
- Jumps into the comments to explain how something actually works
What Makes Mike Different?
A lot of leaders talk about vision. Mike shows the messy process.
He shares the glitches, the rebuilds, the wins that came after five failed tries.
That’s what makes him relatable.
When you see his posts, you think, “If he’s figuring this out step by step, maybe I can too.”
Key Takeaways For Your LinkedIn Strategy
- Share the behind-the-scenes, not just the highlight reel
- Keep your format consistent so people know what to expect
- Don’t wait for perfection — post the work in progress
Where Mike Can Grow (On LinkedIn)
Mike’s next move could be packaging his experiments into short case studies.
A quick before-and-after story with numbers would give his audience proof that these methods create real results.
That shift would turn curiosity into trust, and trust into partnerships.
Lee Eng Thong – Group CEO, Green City Developers Ltd
When Lee Eng Thong talks about funding and development, he’s not just imagining possibilities.
He’s laying out systems to make them happen!
Picture someone standing between big ideas and the machinery that brings them to life. That’s Lee.
As Group CEO of Green City Developers, his focus is on building frameworks that governments, investors, and communities can actually use.
And on LinkedIn, he pulls us into that world with posts that mix vision with practical pathways.
Who Should Follow Lee Eng Thong?
- Government leaders looking for models to fund infrastructure
- Investors searching for large-scale development opportunities
- Project managers who want to learn from big funding frameworks
About Green City Developers Ltd
Green City Developers partners with The NEW Fund, a program designed to channel non-repayable funding into socio-economic projects.
Think of it as a bridge between ambitious development goals and the financing to get them done.
The company outlines frameworks for large allocations and has mapped out potential projects across multiple regions.
LinkedIn Content Strategy
Lee’s posts are designed to catch the eye of decision-makers.
He writes about leadership, structure, and governance in a way that signals authority.
Imagine a policymaker or investor looking at his profile. They’re not just seeing updates. They’re seeing someone who speaks their language.
How He Uses LinkedIn As A Branding Tool
- Shares leadership-driven content that builds credibility
- Spotlights his management team to show delivery capacity
- Uses clear, policy-focused messaging that resonates with institutions
What Makes Lee Eng Thong Different?
Lee positions himself as the bridge-builder.
Instead of just sharing big dreams, he highlights the mechanisms that could make them real.
That makes him stand out in a space where a lot of people talk, but few show the structure behind the talk.
Key Takeaways For Your LinkedIn Strategy
- Speak directly to the audience you want to influence
- Use your posts to show capacity, not just vision
- Make your next steps clear so people know how to engage
Where Lee Eng Thong Can Grow (On LinkedIn)
One area Lee could strengthen is storytelling around project milestones.
Imagine a short post celebrating the first shovel hitting the ground or a partner signing on.
Those kinds of updates would make his ambitious plans feel more tangible and build even stronger trust with his network.
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