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Ready to take your personal brand on LinkedIn to the next level?
We’ve analyzed the LinkedIn profiles of highly successful Romanian C-level executives. Using ChatGPT, we’ve uncovered the strategies driving their success.
These leaders are using LinkedIn to build their brands, connect with their audiences, and share valuable insights.
You can start applying these insights right away to level up your own LinkedIn game.
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Daniel Dines - Founder And Chief Executive Officer, UiPath
Daniel Dines is often called the "Boss of the Bots," but his path wasn't a straight line to success.
After working as a software engineer at Microsoft in the US, he returned to Bucharest to start a company in a small apartment.
He spent years tweaking technology that eventually became the world's leading Robotic Process Automation platform, making UiPath the first Romanian "unicorn" valued at over $1 billion.
Who Should Follow Daniel Dines?
- Tech entrepreneurs who want to understand the scale of building a global software company
- Investors looking for signals on where the automation industry is heading next
- Software engineers interested in the transition from coding to leadership
About UiPath
UiPath builds software robots so people don't have to be robots.
Their technology observes how humans interact with computer applications and automates those repetitive tasks.
In 2025, the company reported having 3,868 employees globally.
Daniel Dines’ LinkedIn Content Strategy
Daniel is not a daily poster who floods the feed with updates.
His strategy relies on scarcity and high impact.
When he posts, it is usually a major company milestone, a reflection on the future of AI, or a deep philosophical take on work culture.
This makes his content feel like an event rather than a routine.
What Makes Daniel Dines Different?
Daniel writes with a level of humility that is rare for a tech billionaire.
He frequently admits to the difficulties of the early days and credits his team for the company's massive success.
This "anti-hero" persona connects deeply because it feels more authentic than the typical polished CEO image.
Key Takeaways for Your LinkedIn Strategy
- You don't need to post every day if your content has significant weight and value
- Share the struggles of your origin story to build a stronger connection with your audience
- Use your platform to champion your employees rather than just your own achievements
Where Daniel Dines Can Grow (On LinkedIn)
Sharing more short-form thoughts on the day-to-day reality of running a public company would make his personal brand even bigger.
The audience loves the big vision, but they are also hungry for the small, tactical decisions he makes during a regular Tuesday.
Dan Ostahie - CEO, ALTEX Romania
Dan Ostahie started his business journey in the early 90s importing used TVs from Switzerland.
He took that initial hustle and built it into the most dominant electro-IT retailer in Romania.
He managed to guide his physical retail empire through the digital boom by integrating online sales before international competitors could capture the market.
Who Should Follow Dan Ostahie?
- Retail professionals interested in the logistics of moving massive amounts of stock
- Business owners in Romania who want to keep a pulse on the local economy
- Marketing managers looking at how a traditional brand adapts to digital trends
About ALTEX Romania
ALTEX is the leader in the Romanian retail market for electronics and IT.
They sell everything from washing machines to gaming consoles.
The company reported a turnover of 6.52 billion RON in 2022, marking its best result ever.
Dan Ostahie’s LinkedIn Content Strategy
Dan focuses on corporate updates that signal stability and growth.
He shares news about new store openings, logistical improvements, and partnerships.
His content acts as a broadcast channel for the company's health, reassuring partners and customers that Altex is expanding.
What Makes Dan Ostahie Different?
He is very direct.
There is no fluff in his communication.
While many leaders try to be philosophical, Dan sticks to the business facts: what they built, what they sold, and where they are opening next.
This pragmatic style builds trust in his competence.
Key Takeaways for Your LinkedIn Strategy
- Consistency in sharing company news builds a narrative of success over time
- Celebrating physical expansion (like new locations) works well for visual content
- Keep your messaging clear and professional to attract B2B partners
Where Dan Ostahie Can Grow (On LinkedIn)
More behind-the-scenes interaction with floor staff would help humanize the retail giant.
Showing the people behind the 6.5 billion RON turnover would add a layer of warmth to the corporate machinery.
Radu Savopol - CEO, 5 to go
Radu Savopol used his background in design to shake up the coffee industry.
He noticed that people wanted good coffee without waiting in line or paying premium prices, so he created a fixed-price concept.
He turned a small garage cafe into the largest coffee chain in Eastern Europe by focusing on speed, design, and community.
Who Should Follow Radu Savopol?
- Franchise owners and aspiring restaurateurs
- Designers who want to see how aesthetics drive business revenue
- Coffee lovers interested in the business side of their morning brew
About 5 to go
5 to go is a coffee chain known for its fixed-price menu and distinctive design.
As of 2024, the company operates over 650 locations and has begun expanding into Hungary, Slovakia, and Bulgaria.
Radu Savopol’s LinkedIn Content Strategy
Radu uses visual storytelling heavily.
He frequently posts photos of new locations, emphasizing the design details and also shares awards and press features, which validates the brand's rapid growth.
His content is a mix of personal pride in his brand and professional updates.
What Makes Radu Savopol Different?
He approaches business like a designer.
His posts often highlight the look and feel of a place rather than just the spreadsheet numbers.
This artistic angle makes his feed colorful and engaging, standing out from the text-heavy posts of other executives.
Key Takeaways for Your LinkedIn Strategy
- Visuals matter; use high-quality photos of your product or location
- Celebrate every small win, such as a new opening or an award, to create momentum
- Personal branding and company branding can overlap successfully
Where Radu Savopol Can Grow (On LinkedIn)
Sharing more about the specific operational hurdles of managing hundreds of franchisees could help boost his LinkedIn brand.
Talking about how he maintains quality control across 650+ locations would be a fascinating lesson for his followers.
Voicu Oprean - CEO & Founder, AROBS
Voicu Oprean is a tech pioneer from Cluj-Napoca who started AROBS Transilvania Software over two decades ago.
He is also known to the public as one of the investors on "Imperium Leilor" (the Romanian version of Shark Tank).
He built his company from a local IT shop into a publicly traded international player.
Who Should Follow Voicu Oprean?
- Startup founders looking for investment or mentorship
- IT professionals interested in the European tech market
- Investors watching the Bucharest Stock Exchange
About AROBS
AROBS Transilvania Software provides software services and solutions for industries like automotive, travel, and life sciences.
In 2023, the company reported a consolidated turnover of 428 million lei, a 43% increase compared to the previous year [4].
Voicu Oprean’s LinkedIn Content Strategy
Voicu mixes investor advice with corporate leadership.
He posts about the startups he supports, the growth of AROBS, and healthy living (he is an avid triathlete).
This creates a balanced image of a disciplined high-performer in both business and life.
What Makes Voicu Oprean Different?
He actively cultivates the "mentor" persona.
His participation in Shark Tank gives him a celebrity angle that he uses to highlight entrepreneurship in Romania.
He champions the local ecosystem rather than just his own firm.
Key Takeaways for Your LinkedIn Strategy
- Share your personal hobbies (like sports) to show discipline and humanize your profile
- Highlighting others' success (like startups you help) reflects well on you
- Use your local influence to speak on broader industry trends
Where Voicu Oprean Can Grow (On LinkedIn)
Posting about the practical hurdles of integrating acquired companies would boost AROBS' brand credibility
Detailed analyses of the M&A strategy that fueled AROBS' growth would provide immense value, too.
Fady Chreih - CEO, Regina Maria, The Private Healthcare Network
Fady Chreih switched from the banking sector to lead one of the largest private healthcare networks in Romania.
He took the helm of Regina Maria and focused on rapid expansion and quality of care.
Under his leadership, the network has grown through aggressive acquisitions and new clinics.
Who Should Follow Fady Chreih?
- Healthcare professionals and hospital administrators
- HR managers interested in employee benefits and health packages
- Leaders managing large teams in high-stakes environments
About Regina Maria
Regina Maria is a private healthcare network offering clinics, hospitals, and laboratories.
In 2023, the company reached a turnover of almost 400 million EUR and served over 6.6 million patients .
Fady Chreih’s LinkedIn Content Strategy
Fady writes about leadership principles, organizational culture, and the importance of preventative health.
He frequently shares photos from inside his hospitals, celebrating the doctors and nurses.
His tone is empathetic and focused on the human side of business.
What Makes Fady Chreih Different?
He places a massive emphasis on "care" as a business value.
Unlike other CEOs who focus strictly on output, Fady discusses how empathy improves the bottom line.
He bridges the gap between cold business metrics and warm patient care.
Key Takeaways for Your LinkedIn Strategy
- Focus on the people who make your business run; celebrate your staff publicly
- Discuss values and culture, not just products and services
- Use your platform to educate your audience on important societal issues (like health)
Where Fady Chreih Can Grow (On LinkedIn)
Fady could engage more in the comments section to spark debates on healthcare policy.
Moving from broadcasting values to discussing how to implement them at a national level would also increase his influence.
Adina Jipa - Co-founder & CMO, Socialinsider
Adina Jipa is a marketer who built a tool specifically for other marketers.
She noticed that social media managers were drowning in data without clear answers, so she co-founded Socialinsider.
She grew the company by being her own best case study, using data to prove what works online.
Who Should Follow Adina Jipa?
- Social media managers and digital strategists
- SaaS founders bootstrapping their startups
- Data analysts looking for social media benchmarks
About Socialinsider
Socialinsider is a social media analytics and reporting tool that helps agencies and brands measure their performance.
They are known for publishing extensive industry studies based on the data they collect.
Adina Jipa’s LinkedIn Content Strategy
Adina's strategy is educational.
She breaks down the massive data studies her company produces into bite-sized LinkedIn posts.
If Socialinsider analyzes 10 million Instagram posts, Adina shares the three most important findings.
She provides value upfront without forcing a click.
What Makes Adina Jipa Different?
She uses proprietary data to back up her claims.
While others guess about algorithms, Adina shows charts and graphs from her own product.
This gives her authority because her advice is based on evidence, not opinion.
Key Takeaways for Your LinkedIn Strategy
- Use your own internal data to create unique content that no one else can copy
- Summarize complex reports into easy-to-read bullet points for the feed
- Be the primary user of your own product and show how it solves problems
Where Adina Jipa Can Grow (On LinkedIn)
Share more about the "ugly" side of running a SaaS startup.
Her data posts are polished, but stories about churn, product bugs, or marketing fails would make her relatable to other founders.
Miruna Dragomir - CMO, Planable
Miruna Dragomir is the voice behind Planable's marketing, which targets the specific pain points of social media teams.
She understands that creative work is often slowed down by approval processes.
She uses humor and empathy to connect with marketers who are tired of spreadsheets.
Who Should Follow Miruna Dragomir?
- Agency owners managing multiple client accounts
- Marketing teams looking to improve their workflow
- Gen Z professionals entering the marketing world
About Planable
Planable is a content collaboration platform that helps teams create, approve, and publish social media posts.
It replaces clunky spreadsheets with a visual interface that looks exactly like the social networks.
Miruna Dragomir’s LinkedIn Content Strategy
Miruna adopts a very modern, "internet-native" tone.
She uses memes, relatable complaints about marketing life, and casual language.
She treats LinkedIn less like a boardroom and more like a watercooler for creative professionals.
What Makes Miruna Dragomir Different?
She is not afraid to be funny.
In a sea of serious corporate posts, her content often elicits a laugh because it hits on a specific frustration every marketer has felt.
She builds community through shared struggle and humor.
Key Takeaways for Your LinkedIn Strategy
- Humor is a valid B2B strategy if it resonates with your specific niche
- Speak the language of your customer; if they use slang, you can too
- Address the emotional frustrations of your customers' jobs, not just the technical ones
Where Miruna Dragomir Can Grow (On LinkedIn)
Miruna could experiment with more video content.
Seeing her explain a marketing concept with the same energy she uses in text would likely perform very well.
Razvan Acsente - CMO, eMAG
Razvan Acsente manages the marketing beast that is the eMAG Group, specifically focusing on Tazz.
He played a major role in rebranding and positioning Tazz against international delivery giants.
He combines high-level strategy with the fast execution required in the on-demand delivery market.
Who Should Follow Razvan Acsente?
- Brand managers working in competitive B2C markets
- E-commerce professionals interested in super-apps
- Marketing students studying rebranding strategies
About eMAG (Tazz)
eMAG is the largest online retailer in Romania, and Tazz is its food delivery and quick-commerce platform.
Tazz has rapidly changed from a food delivery app to a "house of everything" delivery service, competing directly with global players like Glovo.
Razvan Acsente’s LinkedIn Content Strategy
Razvan shares the "why" behind major campaigns.
He posts case studies of their video ads, explains the thinking behind a rebrand, and highlights the creative agencies they work with.
His content is a look under the hood of big-budget marketing.
What Makes Razvan Acsente Different?
He gives credit to the ecosystem and frequently tags the agencies, copywriters, and production houses that help build the Tazz brand.
This collaborative approach shows confidence and builds strong relationships within the industry.
Key Takeaways for Your LinkedIn Strategy
- Dissect your own campaigns to show your strategic thinking
- Tagging partners and agencies expands the reach of your posts
- Show the results of your work, not just the launch
Where Razvan Acsente Can Grow (On LinkedIn)
Sharing more about the failures would boost his credibility. In the high-speed delivery world, surely some campaigns didn't land.
Analyzing a "miss" would be incredibly educational for his audience.
Claudiu Petria - COO & Co-founder, Questo
Claudiu Petria is turning city exploration into a game.
He co-founded Questo to solve the problem of boring travel tours.
Instead of following a guide with an umbrella, Claudiu believes people want to be the main characters in their own city adventure.
He manages the operations of a startup that has gone global.
Who Should Follow Claudiu Petria?
- Travel tech enthusiasts
- Founders scaling a consumer app globally
- People interested in gamification
About Questo
Questo is a platform for real-world city exploration games.
Players solve clues and discover stories in their city using just their smartphones.
The app has over 1 million players and offers quests in more than 1,000 cities worldwide [8].
Claudiu Petria’s LinkedIn Content Strategy
Claudiu shares the journey of building a global travel app from Romania.
He discusses the challenges of the tourism industry, the power of storytelling, and the mechanics of gamification.
He often uses storytelling in his posts, mirroring the product he sells.
What Makes Claudiu Petria Different?
He focuses on the "experience economy."
His posts argue that people value memories over things, and he frames his business as a memory-making machine.
This philosophical angle on a tech product attracts a broad audience.
Key Takeaways for Your LinkedIn Strategy
- Frame your product as an experience, not just a tool
- Discuss the wider industry trends (like the future of travel) to position yourself as a thought leader
- Consistency in theme (storytelling) helps build a recognizable personal brand
Where Claudiu Petria Can Grow (On LinkedIn)
Showing real people playing the games and having fun would serve as powerful social proof directly on his feed.
Dan Crisan - COO, PENNY
Dan Crisan oversees the massive operations of PENNY in Romania.
In the discount retail world, margins are thin and speed is everything.
Dan worked his way up to this role, understanding the retail business from the ground up.
He manages a logistics network that feeds hundreds of stores daily.
Who Should Follow Dan Crisan?
- Supply chain and logistics managers
- Retail professionals focused on operational speed
- Sustainability advocates interested in corporate responsibility
About PENNY
PENNY is a discount supermarket chain owned by the REWE Group.
In Romania, they operate a vast network of stores focused on providing value.
The company ended 2024 with a turnover of over 9.4 billion RON and has passed the milestone of 400 stores in the country.
Dan Crisan’s LinkedIn Content Strategy
Dan focuses on the two pillars of modern retail: sustainability and people.
He posts about green initiatives, such as recycling programs, and celebrates the hard work of store managers and logistics teams.
It is a mix of corporate responsibility and team appreciation.
What Makes Dan Crisan Different?
He highlights the "unglamorous" work.
While tech CEOs talk about AI, Dan talks about warehouses, trucks, and fresh produce.
He brings dignity and importance to the operational side of business that actually feeds the population.
Key Takeaways for Your LinkedIn Strategy
- Celebrate the frontline workers in your company to boost morale and brand image
- Sustainability is a strong content pillar if backed by real actions
- Show the scale of your operations to establish authority
Where Dan Crisan Can Grow (On LinkedIn)
He could offer more "day in the life" content.
A video walking through a new logistics center or explaining how a product gets from farm to shelf would be highly engaging for his followers.
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