The report in front of you is packed with insights. Maybe it took your team weeks to produce. Or maybe it’s an industry deep-dive you found and knew your network needed to see.

Either way, it’s the kind of research-backed content that builds credibility. But turning it into something postable? That’s the hard part. Long reports don’t translate easily to LinkedIn. And people like you don’t have time to pull out the key takeaways, write a smart caption, or craft a thread.

That’s where Will comes in.

Here’s how Will helps you repurpose reports into high-quality LinkedIn posts

1. Share the report and get instant insights

Just send the link via WhatsApp and let Will analyse it. He’ll identify the most compelling ideas, standout quotes, and post-worthy insights. Within a matter of seconds, he'll get back to you with a list of topics based on your input.

2. Break it up and build it out

Select one topic you want to explore now. Just share the number or keyword and Will starts digging deeper to give you a full draft related to that topic.

3. Fine-tune it in your voice

Want to add a stat, link, or image? Tag a company? No problem. Just ask Will and he'll find what you need.

Feel like it doesn't really match your voice yet? Connect Will with your LinkedIn account so he can rewrite the insights to match your voice.

4. Share with your network

When the post is ready, give permission and Will publishes it to your LinkedIn account straight from WhatsApp.

And the best part? You'll still have a couple of other post ideas to explore another day.

You don’t always have to start from scratch to write your next post. Sometimes, your next great post is already half-written.

You've probably jotted down some half-finished ideas or shared some links that you then abandoned.

When you're looking for inspiration, just revisit those.

Here’s how Will helps you revisit and finish your old ideas

Ask Will to show your previous drafts

Open Will in WhatsApp and ask him to show the topics you've talked about in the past.  Will pulls up a couple of your past drafts instantly. You don't need to start digging through folders, notes apps, or Google Docs. If you need more inspiration, feel free to ask Will to dig deeper or explore related ideas.

Select an idea to refine

When you've found an idea or topic you want to write about today, just give Will the number or keyword of that topic. Will then refines the idea and shows you your draft.

Pick up where you left off

Maybe the hook was solid, but the rest didn’t come together. Maybe the tone didn’t sound like you. Or maybe it just didn’t feel like the right moment to post. Will helps you take another look. He makes it easier to shape the idea into something sharper, more relevant, and ready to share. Even if you don’t use a word of your original thought, it often leads to a better, more nuanced idea.

Publish when ready

Once it’s polished, you can ask Will to include links, tag companies or add photos. Then give the green light and Will posts it straight to LinkedIn, right from WhatsApp.

Old ideas don’t have to stay buried. With Will, nothing gets lost and everything is a potential post.

Carolina Afonso – Former CEO of Gato Preto, Professor at ISEG, and Digital Strategist

Expertise

Carolina Afonso is a seasoned executive with over 18 years of experience in management, marketing, and digital transformation. Her career spans leadership roles at global tech firms like ASUS, Konica Minolta, and Toshiba. She holds a Ph.D. in Marketing from Universidad Complutense de Madrid and serves as an adjunct professor at ISEG – Lisbon School of Economics & Management, where she coordinates programs in digital marketing and sustainability management.

Company Overview: Gato Preto

Gato Preto is a leading home décor brand in Portugal, boasting 66 retail outlets across Portugal and Spain, and a robust online presence serving customers in Portugal, Spain, and France. Under Carolina's leadership as CEO, the company focused on customer-centric initiatives, including the launch of a loyalty reward scheme and expansion into new markets.

Content Strategy on LinkedIn

Carolina's LinkedIn presence is a masterclass in blending professional insights with personal authenticity. Her content strategy includes:

• Thought Leadership: Posts on innovation, digital trends, and sustainability.
• Company Milestones: Celebrating achievements and initiatives at Gato Preto.
• Educational Content: Sharing knowledge from her academic role and publications.
• Personal Reflections: Insights into her leadership philosophy and personal growth.

Her posts are characterized by high-quality visuals and concise, impactful messaging, resonating with a broad professional audience.

Leveraging LinkedIn for Brand Growth

Carolina effectively uses LinkedIn to amplify both her personal brand and that of her company. By sharing her experiences and insights, she positions herself as a thought leader in digital transformation and sustainable business practices. Her engagement with followers fosters a sense of community and trust, enhancing the visibility and reputation of Gato Preto.

Standout Features on LinkedIn

• Engagement: Regular posts that spark conversations and interactions.
• Authenticity: A genuine voice that shares both successes and challenges.
• Visual Storytelling: Use of compelling images to complement her narratives.
• Consistency: Maintains a steady posting schedule, keeping her audience engaged.

Key Takeaways for Your LinkedIn Strategy

• Blend Professional and Personal: Sharing personal experiences can humanize your brand and foster deeper connections.
• Educate and Inform: Providing valuable insights positions you as a thought leader.
• Visual Appeal: Incorporate high-quality visuals to enhance engagement.
• Consistency is Key: Regular posting keeps your audience engaged and your brand top-of-mind.

Opportunities for Further Growth

To further enhance her LinkedIn presence, Carolina could:

• Expand Multimedia Content: Incorporate videos or live sessions to engage with her audience in real-time.
• Collaborate with Influencers: Partner with other thought leaders to reach new audiences.
• Share Behind-the-Scenes Content: Offer a glimpse into her daily routines and decision-making processes to build transparency and trust.

Inspiration for Aspiring Leaders

Carolina's journey is particularly inspiring for:

• Women in Leadership: Demonstrating that it's possible to excel in executive roles while maintaining authenticity.
• Digital Marketers: Showcasing the impact of strategic digital transformation.
• Educators: Balancing academic roles with corporate leadership.

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Sofia de Castro Fernandes – Founder & CEO of àsnove | Author | Leadership Mentor

Expertise

Sofia de Castro Fernandes is a multifaceted professional with a background in law and postgraduate studies in Marketing Management. She is the author of six books and the creator of one of Portugal's most-read blogs, recognized with the Prémios Cinco Estrelas.  Her work focuses on leadership development, emotional intelligence, and personal growth.

Company Overview: àsnove

àsnove is a platform founded by Sofia that combines literature, mentorship, and personal development. It has cultivated a community of over 1 million followers across Instagram, Facebook, and LinkedIn.  The platform offers insights and guidance on leadership, emotional well-being, and self-improvement.

Content Strategy on LinkedIn

Sofia's LinkedIn content is a blend of professional insights and personal reflections. Her strategy includes:

• Thought Leadership: Posts on leadership, change management, and emotional intelligence.
• Event Participation: Sharing experiences from speaking engagements and workshops.
• Personal Reflections: Insights into work-life balance and personal growth.
• Community Engagement: Interacting with her audience through comments and discussions.

Her posts are characterized by authenticity and a focus on human-centric leadership.

Leveraging LinkedIn for Brand Growth

Sofia utilizes LinkedIn to amplify her personal brand and the mission of àsnove. By sharing her experiences and insights, she fosters a community centered on personal development and empathetic leadership. Her engagement with followers enhances the visibility and impact of her work.‍

Standout Features on LinkedIn

• Authenticity: A genuine voice that shares both successes and challenges.
• Engagement: Regular posts that encourage interaction and discussion.
• Consistency: Maintains a steady posting schedule, keeping her audience engaged.
• Visual Storytelling: Use of compelling images to complement her narratives.

Key Takeaways for Your LinkedIn Strategy

• Blend Professional and Personal: Sharing personal experiences can humanize your brand and foster deeper connections.
• Educate and Inspire: Providing valuable insights positions you as a thought leader.
• Engage Authentically: Genuine interactions build trust and community.
• Consistency is Key: Regular posting keeps your audience engaged and your brand top-of-mind.

Opportunities for Further Growth

To further enhance her LinkedIn presence, Sofia could:

• Expand Multimedia Content: Incorporate videos or live sessions to engage with her audience in real-time.
• Collaborate with Other Thought Leaders: Partner with professionals in related fields to reach new audiences.
• Share Behind-the-Scenes Content: Offer a glimpse into her daily routines and decision-making processes to build transparency and trust.

Inspiration for Aspiring Leaders

Sofia's journey is particularly inspiring for:

• Women in Leadership: Demonstrating that it's possible to excel in executive roles while maintaining authenticity.
• Personal Development Enthusiasts: Showcasing the impact of self-awareness and emotional intelligence.
• Content Creators: Balancing professional insights with personal storytelling.

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Rui Miguel Nabeiro - CEO of Grupo Nabeiro | Delta Cafés

Expertise

Rui Miguel Nabeiro is a seasoned leader in the coffee industry, with a strong background in business management, marketing, and innovation. He holds a degree in Management and a Master's in Applied Management from Universidade Católica Portuguesa, complemented by executive education from institutions like Kellogg School of Management.

Company

Grupo Nabeiro – Delta Cafés is a Portuguese conglomerate founded in 1961, specializing in coffee roasting and distribution. Under Rui Miguel's leadership, the company has expanded its international presence, diversified its product portfolio, and emphasized sustainability and innovation.

Content Strategy on LinkedIn

Content Types
Rui Miguel Nabeiro shares a mix of content on LinkedIn, including:

• Thought Leadership: Insights on sustainability, innovation, and leadership.
• Company Updates: Announcements about Delta Cafés' initiatives and milestones.
• Industry Engagement: Participation in forums and partnerships, such as the International Coffee Partners.
• Personal Reflections: Occasional posts reflecting on his experiences and values.

Engagement Tactics
He maintains a consistent posting frequency, often sharing updates bi-weekly. His posts typically garner substantial engagement, reflecting a strong and active follower base.

Standout Elements

• Authentic Leadership: Rui Miguel's posts convey a genuine commitment to sustainability and social responsibility, aligning personal values with corporate actions.
• Strategic Vision: He articulates clear strategies for innovation and international growth, positioning Delta Cafés as a forward-thinking brand.
• Community Engagement: His involvement in industry organizations and forums demonstrates a dedication to collaborative progress.

Performance Metrics

• Followers: Approximately 177,000
• Posts: Over 260
• Articles: 8 published
• Engagement: Consistently high, with posts receiving numerous likes and comments

Key Takeaways for LinkedIn Users

• Align Content with Values: Sharing content that reflects personal and corporate values can build trust and authenticity.
• Consistency Matters: Regular posting keeps the audience engaged and informed.
• Engage with the Community: Active participation in industry discussions enhances credibility and visibility.
• Highlight Innovations: Showcasing new initiatives or products can position you as a leader in your field.

Growth Opportunities

• Enhanced Storytelling: Incorporating more personal anecdotes could deepen audience connection.
• Multimedia Content: Utilizing videos or infographics may increase engagement and reach.
• Interactive Posts: Encouraging discussions through questions or polls can foster community interaction.

Inspiration For

• Family Business Leaders: Demonstrating how to honor legacy while driving innovation.
• Sustainability Advocates: Integrating environmental and social responsibility into business narratives.
• Global Entrepreneurs: Strategizing for international expansion while maintaining brand identity.
• LinkedIn Content Creators: Balancing professional insights with personal authenticity.

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João Bocas - CEO of multiple ventures

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João Bocas, widely recognized as "The Wearables Expert™," is a leading authority in digital health, wearable technologies, and healthcare innovation. With over two decades of experience in health and wellness, he has transitioned from roles in sports science and corporate wellness to becoming a global influencer and strategist in digital health. João is also a sought-after keynote speaker and advisor to Fortune 500 companies.

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Founded in 2015, Digital Salutem is a London-based consultancy specializing in digital health transformation. The firm assists healthcare organizations in implementing digital solutions, focusing on areas like wearable technologies, IoT, and AI-driven healthcare innovations. Digital Salutem has collaborated with various global partners to drive healthcare innovation and improve patient outcomes.

Content Strategy on LinkedIn

Content Types
João Bocas maintains an active and diverse presence on LinkedIn, sharing content that includes:

• Thought Leadership: Insights on digital health trends, wearable technology, and healthcare innovation.
• Personal Reflections: Narratives about his professional journey, challenges, and personal growth.
• Educational Content: Tips on networking, personal branding, and leveraging LinkedIn for business growth.
• Event Participation: Updates and takeaways from global conferences and speaking engagements.

Engagement Tactics
João employs a storytelling approach, often sharing personal anecdotes to connect with his audience. He uses a mix of text posts and videos to convey his messages effectively. His content encourages interaction, fostering a community of professionals interested in digital health and personal development

Standout Elements

• Authentic Storytelling: João's willingness to share personal experiences, including his early career challenges, adds depth and relatability to his content.
• Consistent Branding: By positioning himself as "The Wearables Expert™," he has created a recognizable personal brand within the digital health space.
• Educational Value: His posts often provide actionable advice, making them valuable resources for professionals seeking to enhance their LinkedIn presence or understand digital health trends.

Performance Metrics

• Followers: Approximately 39,600
• Posts: Over 3,000
• Articles: 349 published
• Engagement: Consistently high, with posts receiving numerous likes, comments, and shares.‍

Key Takeaways for LinkedIn Users

• Leverage Personal Narratives: Sharing authentic stories can build trust and foster deeper connections with your audience.
• Establish a Niche: Positioning yourself as an expert in a specific area can enhance your visibility and credibility.
• Provide Value: Offering insights, tips, and actionable advice can position you as a thought leader in your industry.
• Engage Consistently: Regular posting and interaction with your network can lead to sustained growth and opportunities.

Growth Opportunities

• Expand Multimedia Content: Incorporating more diverse media formats, such as podcasts or interactive webinars, could further engage his audience.
• Collaborative Posts: Partnering with other industry leaders for joint content could introduce new perspectives and audiences.
• Deep Dive Series: Creating a series of posts or articles that delve deeper into specific topics within digital health could provide added value to his followers.

Inspiration For

• Healthcare Professionals: Demonstrating how to transition from traditional roles to digital health innovators.
• Aspiring Thought Leaders: Showcasing the impact of consistent branding and authentic storytelling.
• Entrepreneurs: Illustrating the importance of leveraging personal experiences to build a brand and business.
• LinkedIn Users: Providing a blueprint for building a strong, engaging presence on the platform.

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Gonçalo Hall – CEO of NomadX

What Gonçalo Hall Does

Gonçalo Hall is a pioneering entrepreneur and community architect in the digital nomad space. As the CEO of NomadX, he specializes in transforming cities into vibrant hubs that attract remote workers and entrepreneurs. His mission is to build sustainable, community-driven ecosystems that benefit both nomads and local economies.

About NomadX

NomadX is a global platform that creates and supports digital nomad communities. The company focuses on developing infrastructure and events that facilitate remote work, cultural exchange, and economic growth in various locations worldwide.

Content Strategy on LinkedIn

Gonçalo's LinkedIn content is a blend of:

• Educational Posts: Insights on remote work trends, community building, and digital nomad lifestyle.
• Promotional Content: Updates on NomadX initiatives, events, and partnerships.
• Personal Reflections: Sharing experiences and lessons learned from his nomadic journey.
• Thought Leadership: Commentary on the future of work and urban development.

Leveraging LinkedIn for Personal and Company Branding

Gonçalo uses LinkedIn to:

• Establish Authority: By sharing his experiences and insights, he positions himself as a thought leader in the remote work and digital nomad sectors.
• Engage Community: He interacts with followers through comments and discussions, fostering a sense of community.
• Promote Initiatives: Regularly updates his network on NomadX projects, events, and collaborations.

What Makes Gonçalo Stand Out

• Authenticity: Gonçalo shares genuine experiences, making his content relatable and trustworthy.
• Community Focus: Emphasizes the importance of building real communities, not just networks.
• Innovative Vision: Continuously explores new ways to integrate digital nomads into local economies, benefiting both parties.

Key Takeaways for Your LinkedIn Presence

• Be Authentic: Share real experiences and lessons learned to build trust.
• Engage Actively: Respond to comments and participate in discussions to foster community.
• Provide Value: Offer insights and information that your audience can learn from or apply.

Growth Opportunities for Gonçalo

• Diversify Content Formats: Incorporate videos or live sessions to reach a broader audience.
• Collaborate with Influencers: Partner with other thought leaders to expand reach and influence.
• Highlight Success Stories: Share case studies of successful NomadX communities to showcase impact.

Inspiration for Aspiring Digital Nomads and Entrepreneurs

Gonçalo's journey is particularly inspiring for:

• Aspiring Digital Nomads: Those looking to transition into a location-independent lifestyle.
• Entrepreneurs: Individuals aiming to build businesses that support remote work and community development.
• Urban Planners: Professionals interested in integrating digital nomad communities into city planning.

Performance Metrics

• Followers: Over 31,500
• Post Engagement: High interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining consistent engagement with his audience.

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Mariana Figueiredo Salvaterra – CEO Portugal at Zühlke Group

What Mariana Figueiredo Salvaterra Does

Mariana Figueiredo Salvaterra is the CEO of Zühlke Group in Portugal and also serves as Head of Software Excellence for both Portugal and Switzerland. With a background in Informatics and Computing Engineering, she leads initiatives that drive technology-driven innovation and foster inclusive cultures within the organization.

About Zühlke Group

Zühlke is a global innovation service provider, partnering with companies to develop products and services based on new technologies. They offer services in software engineering, product and systems engineering, and digital strategy. The company operates across various industries, including healthcare, finance, and manufacturing, aiming to transform businesses through technology.

Content Strategy on LinkedIn

Mariana's LinkedIn content encompasses:

• Thought Leadership: Insights on digital transformation, AI, and data quality.
• Company Highlights: Updates on Zühlke's projects, office expansions, and team achievements.
• Educational Content: Sharing articles and resources on topics like the evolving role of Product Owners and sustainability in projects.
• Personal Reflections: Occasional posts that provide a glimpse into her perspectives on leadership and innovation

Leveraging LinkedIn for Personal and Company Branding

Mariana utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and insights, she positions herself as a thought leader in technology and innovation.
• Promote Zühlke's Initiatives: Highlighting the company's milestones, such as office expansions and project successes.
• Engage with the Community: Participating in discussions and sharing content that resonates with professionals in the tech industry.

What Makes Mariana Stand Out

• Dual Focus: Balancing her role as CEO with her position in software excellence, showcasing a blend of leadership and technical expertise.
• Commitment to Inclusivity: Advocating for inclusive cultures within tech environments.
• Forward-Thinking: Emphasizing the importance of data quality and sustainability in the context of AI and digital transformation

Key Takeaways for Your LinkedIn Presence

• Blend Leadership with Technical Insights: Sharing content that reflects both strategic vision and technical knowledge can position you as a well-rounded professional.
• Highlight Company Achievements: Showcasing your organization's milestones can enhance both personal and company branding.
• Engage in Relevant Discussions: Participating in conversations around industry trends can increase visibility and establish authority.

Growth Opportunities for Mariana

• Increase Engagement: Encouraging more interaction on posts through questions or calls to action.
• Diversify Content Formats: Incorporating videos or live sessions to reach a broader audience.
• Share More Personal Stories: Providing insights into her leadership journey could foster deeper connections with her audience.

Inspiration for Aspiring Tech Leaders

Mariana's journey is particularly inspiring for:

• Women in Tech: Demonstrating leadership in a traditionally male-dominated industry.
• Tech Professionals: Showcasing the impact of combining technical expertise with strategic leadership.
• Advocates for Inclusivity: Highlighting the importance of inclusive cultures in driving innovation.

Performance Metrics

• Followers: Over 4,400
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network.

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Vasco Portugal – Co-founder & CEO of Sensei

What Vasco Portugal Does

Vasco Portugal is the Co-founder and CEO of Sensei, a company pioneering autonomous retail technology. With a background in computational design and energy systems from institutions like IST and MIT, Vasco leads Sensei's mission to revolutionize the shopping experience through AI and real-time computer vision. His multidisciplinary expertise fuels the development of innovative, frictionless retail solutions.

About Sensei

Founded in 2017, Sensei is at the forefront of autonomous retail, transforming traditional stores into seamless, checkout-free environments. By leveraging AI and computer vision, Sensei enables customers to shop without the need for lines or manual checkouts. The company has secured over €21 million in funding and collaborates with partners like Hewlett Packard Enterprise to scale its technology globally.

Content Strategy on LinkedIn

Vasco's LinkedIn presence includes:

• Thought Leadership: Insights on AI's role in retail and the future of shopping experiences.
• Company Milestones: Updates on Sensei's partnerships, funding rounds, and technological advancements.
• Event Participation: Highlights from speaking engagements, such as the EU-Startups Summit 2025.
• Team Recognition: Celebrating the achievements and growth of the Sensei team.

Leveraging LinkedIn for Personal and Company Branding

Vasco effectively uses LinkedIn to:

• Establish Expertise: Sharing knowledge on AI and retail innovation positions him as a thought leader.
• Promote Sensei's Vision: Communicating the company's mission and successes enhances brand visibility.
• Engage with the Community: Interacting with followers and industry peers fosters a sense of community and collaboration.

What Makes Vasco Stand Out

• Multidisciplinary Background: Combining design, technology, and entrepreneurship to drive innovation.
• Pioneering Spirit: Leading the charge in transforming retail through autonomous solutions.
• Community Engagement: Active participation in industry events and discussions.

Key Takeaways for Your LinkedIn Presence

• Share Your Journey: Documenting your experiences can inspire and inform your network.
• Highlight Innovations: Showcasing your company's advancements positions you as a leader in your field.
• Engage Authentically: Genuine interactions build trust and community.

Growth Opportunities for Vasco

• Diversify Content Formats: Incorporating videos or live sessions to demonstrate Sensei's technology in action.
• Thought Leadership Articles: Publishing in-depth pieces on industry trends and insights.
• Employee Spotlights: Highlighting team members to showcase company culture and talent.

Inspiration for Tech Innovators and Entrepreneurs

Vasco's journey is particularly inspiring for:

• Tech Entrepreneurs: Demonstrating how to bring innovative ideas to market.
• Retail Professionals: Showcasing the integration of AI in traditional industries.
• Aspiring Leaders: Balancing technical expertise with visionary leadership.

Performance Metrics

• Followers: Over 17,000 on Sensei's LinkedIn page.
• Post Engagement: High interaction levels, including likes and comments on company updates.
• Posting Frequency: Regular updates aligned with company milestones and industry events.

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Ana Figueiredo – CEO of Altice Portugal

What Ana Figueiredo Does

Ana Figueiredo is the CEO of Altice Portugal, the country's largest telecommunications provider. With over two decades of experience in the telecom industry, she has held various leadership roles within the Altice Group, including Chief Audit Executive and CEO of Altice Dominicana. Her career spans auditing, operational consultancy, and organizational transformation across multiple countries.

About Altice Portugal

Altice Portugal, formerly known as Portugal Telecom, is a subsidiary of the multinational Altice Group. The company offers a range of services, including fixed and mobile telephony, internet, digital television, and IT services. It operates under brands like MEO, Moche, and SAPO, serving as a key player in Portugal's telecommunications landscape.

Content Strategy on LinkedIn

Ana's LinkedIn presence includes:

• Innovation Highlights: Showcasing Altice Labs' advancements in AI and customer experience, such as the ARISE system and BOTSchool platform.
• Thought Leadership: Sharing insights from industry events and discussions on topics like innovation custodianship and the digital transition.
• Company Achievements: Celebrating milestones and recognitions, including awards and patents granted to Altice Portugal.

Leveraging LinkedIn for Personal and Company Branding

Ana utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and experiences, she positions herself as a thought leader in the telecommunications sector.
• Promote Company Innovations: Highlighting Altice Portugal's technological advancements and contributions to the industry.
• Engage with the Community: Participating in discussions and acknowledging the efforts of her team and partners.

What Makes Ana Stand Out

• Global Experience: Having led operations in multiple countries, Ana brings a diverse perspective to her leadership role.
• Focus on Innovation: Emphasizing the importance of AI and digital transformation in enhancing customer experience.
• Commitment to Sustainability: Advocating for the twin transition of digital and energy sectors to build sustainable societies.

Key Takeaways for Your LinkedIn Presence

• Highlight Innovations: Showcasing your company's technological advancements can position you as an industry leader.
• Share Thought Leadership: Providing insights from events and discussions can establish your authority in your field.
• Celebrate Achievements: Acknowledging milestones and recognitions can boost morale and brand image.

Growth Opportunities for Ana

• Increase Personal Storytelling: Sharing more personal experiences and challenges can foster deeper connections with her audience.
• Engage in Interactive Content: Incorporating polls or Q&A sessions can enhance engagement and feedback.
• Expand on Sustainability Initiatives: Detailing Altice Portugal's efforts in sustainability can resonate with environmentally conscious audiences.

Inspiration for Aspiring Leaders

Ana's journey is particularly inspiring for:

• Women in Leadership: Demonstrating success in a traditionally male-dominated industry.
• Global Executives: Showcasing the value of international experience in leadership roles.
• Innovation Advocates: Highlighting the importance of embracing technology and innovation in business strategies.

Performance Metrics

• Followers: Over 37,000
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network

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Mário Ferreira – Chairman of Grupo Media Capital & CEO of DouroAzul

What Mário Ferreira Does

Mário Ferreira is a prominent Portuguese entrepreneur, serving as the Chairman of Grupo Media Capital, Portugal's leading media conglomerate, and the CEO of DouroAzul, a premier river cruise company. He is also the founder of Pluris Investments, a diversified holding company with interests spanning tourism, media, real estate, and space tourism.

About Grupo Media Capital

Grupo Media Capital is a major Portuguese media group, owning several television channels, including TVI, TVI24 (rebranded as CNN Portugal), TVI Fiction, TVI Reality, TVI Africa, and TVI International. The group also encompasses Plural Entertainment, a leading audiovisual production company, and Media Capital Digital, which manages various digital platforms and websites. Under Mário's leadership since November 2020, the company has focused on innovation and expanding its digital footprint.

Content Strategy on LinkedIn

Mário's LinkedIn presence includes:

• Company Milestones: Announcing significant developments within Grupo Media Capital and Pluris Investments.
• Industry Insights: Sharing perspectives on the media and tourism sectors.
• Personal Achievements: Highlighting notable events, such as his journey to space with Blue Origin's NS-22 mission.
• Thought Leadership: Discussing the future of media, tourism, and innovation in Portugal.

Leveraging LinkedIn for Personal and Company Branding

Mário utilizes LinkedIn to:

• Enhance Visibility: By sharing updates and insights, he increases the visibility of his ventures.
• Establish Authority: His posts position him as a thought leader in media and tourism.
• Engage with the Community: Interacting with followers and industry peers fosters a sense of community and collaboration.

What Makes Mário Stand Out

• Diverse Portfolio: His involvement in various industries showcases versatility and adaptability.
• Pioneering Spirit: Becoming the first Portuguese person to travel to space demonstrates his commitment to innovation.
• Strategic Leadership: Guiding Grupo Media Capital through digital transformation and expansion

Key Takeaways for Your LinkedIn Presence

• Share Milestones: Highlighting significant achievements can inspire and inform your network.
• Diversify Content: Discussing various aspects of your professional journey can showcase your multifaceted expertise.
• Engage Authentically: Genuine interactions build trust and community.

Growth Opportunities for Mário

• Increase Posting Frequency: Regular updates can maintain and grow audience engagement.
• Incorporate Multimedia: Using videos or images can enhance content appeal.
• Highlight Team Achievements: Showcasing the accomplishments of his teams can foster a sense of community and recognition.

Inspiration for Aspiring Entrepreneurs and Leaders

Mário's journey is particularly inspiring for:

• Aspiring Entrepreneurs: Demonstrating how to build and manage diverse business ventures.
• Industry Leaders: Showcasing strategic leadership in transforming traditional industries.
• Innovators: Emphasizing the importance of embracing new frontiers, such as space tourism

Performance Metrics

• Followers: Over 131,000
• Post Engagement: High interaction levels, including likes and comments on company updates.
• Posting Frequency: Regular updates aligned with company milestones and industry events.

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Daniela Braga, PhD – Founder & CEO of Defined.ai

What Daniela Braga Does

Daniela Braga is the founder and CEO of Defined.ai, a company specializing in ethically sourced training data for AI applications. With over two decades of experience in linguistics, engineering, and artificial intelligence, she has been instrumental in shaping the conversation around responsible AI development. Her leadership has positioned Defined.ai as a key player in the AI industry, focusing on data quality and ethical considerations

About Defined.ai

Established in 2015, Defined.ai offers a marketplace for high-quality, ethically sourced training data essential for AI model development. The company serves clients across various sectors, including technology, automotive, and healthcare, providing data solutions that adhere to ethical standards and promote diversity. With offices in Seattle and Lisbon, Defined.ai operates globally, emphasizing the importance of responsible AI practices

Content Strategy on LinkedIn

Daniela's LinkedIn content encompasses:

• Thought Leadership: Insights on AI ethics, data quality, and the importance of diversity in tech.
• Company Updates: Announcements about Defined.ai's milestones, partnerships, and initiatives.
• Personal Reflections: Sharing experiences from her journey as a female founder in the AI industry.
• Event Participation: Highlights from speaking engagements at forums like CES and the United Nations STI Forum.

Leveraging LinkedIn for Personal and Company Branding

Daniela utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and experiences, she positions herself as a thought leader in AI ethics and entrepreneurship.
• Promote Company Values: Highlighting Defined.ai's commitment to ethical data sourcing and diversity.
• Engage with the Community: Participating in discussions and encouraging dialogue around responsible AI practices.

What Makes Daniela Stand Out

• Pioneering Leadership: As a female founder in a predominantly male industry, she has broken barriers and set new standards.
• Ethical Focus: Emphasizing the importance of responsible AI development and data sourcing.
• Global Influence: Engagements with international organizations, such as the United Nations, showcase her impact on global AI discourse.

Key Takeaways for Your LinkedIn Presence

• Share Authentic Experiences: Personal stories can resonate deeply and inspire others.
• Highlight Ethical Practices: Demonstrating a commitment to ethics can build trust and credibility.
• Engage in Industry Discussions: Active participation in relevant conversations can enhance visibility and influence.

Growth Opportunities for Daniela

• Expand Multimedia Content: Incorporating videos or podcasts can diversify content and reach broader audiences.
• Increase Posting Frequency: Regular updates can maintain engagement and keep the audience informed.
• Feature Team Achievements: Highlighting the accomplishments of her team can showcase company culture and values.

Inspiration for Aspiring Entrepreneurs and Tech Leaders

Daniela's journey is particularly inspiring for:

• Women in Tech: Demonstrating success and leadership in a challenging industry.
• Ethical Innovators: Showcasing the importance of responsibility in technological advancement.
• Global Entrepreneurs: Balancing international operations and influence with a strong ethical foundation.

Performance Metrics

• Followers: Over 18,000
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network.

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1. Giorgio Santambrogio, CEO of Gruppo VéGe

Company's Activity: Giorgio Santambrogio is the CEO of Gruppo VéGé, a prominent Italian retail group. Gruppo VéGé operates a vast network of supermarkets and hypermarkets across Italy, focusing on delivering quality products and services to consumers. $

Personal Expertise: With over 35 years in the retail sector, Santambrogio possesses deep knowledge in retail management, marketing strategies, and consumer behavior. His extensive experience positions him as a thought leader in the industry.

Leveraging LinkedIn for Business Growth: Santambrogio utilizes LinkedIn to engage with a broad audience, sharing insights on retail trends, leadership, and corporate social responsibility. His active presence helps in building brand awareness and fostering professional relationships.

Content Shared: He frequently discusses social issues such as mental health, disability rights, and the importance of kindness in business. His posts reflect a commitment to social responsibility and inclusivity, often addressing current events and advocating for a more compassionate society.

Learning Opportunities: Following Santambrogio offers insights into integrating social responsibility with business strategies. His perspectives on inclusivity and ethical leadership provide valuable lessons for professionals aiming to create positive workplace cultures.

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2. Matteo Bruno Lunelli, CEO of Gruppo Lunelli

Company's Activity: Matteo Bruno Lunelli serves as the President and CEO of Ferrari Trento, a leading Italian sparkling wine producer, and CEO of Gruppo Lunelli. The company is renowned for its high-quality sparkling wines and has a significant presence in the global market.

Personal Expertise: Lunelli has a strong background in winemaking and business management. His leadership has propelled Ferrari Trento to international acclaim, emphasizing Italian craftsmanship and excellence.

Leveraging LinkedIn for Business Growth: He uses LinkedIn to highlight the brand's achievements, collaborations, and initiatives supporting Italian craftsmanship and education. His posts enhance brand visibility and connect with a global audience.

Content Shared: Lunelli often shares updates on Ferrari Trento's collaborations with events like Formula 1, showcases of new products, and discussions on promoting Italian lifestyle and excellence globally.

Learning Opportunities: Following Lunelli provides insights into brand positioning, strategic partnerships, and the promotion of national heritage through business. His approach to blending tradition with modern marketing offers valuable lessons for brand managers and entrepreneurs.

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3. Claudio Domenicali, CEO of Ducati

Company's Activity: Claudio Domenicali is the CEO of Ducati Motor Holding, an iconic Italian motorcycle manufacturer known for its high-performance bikes and racing heritage.

Personal Expertise: With a background in mechanical engineering and over 30 years at Ducati, Domenicali has been instrumental in driving innovation and success in motorcycle design and performance.

Leveraging LinkedIn for Business Growth: Domenicali uses LinkedIn to share company milestones, technological advancements, and insights into the motorcycle industry, engaging with enthusiasts and professionals alike.

Content Shared: His posts often celebrate team successes in MotoGP and Superbike championships, discuss new product launches, and highlight the importance of teamwork and innovation.

Learning Opportunities: Following Domenicali offers a glimpse into leading a legacy brand through innovation and competition. His emphasis on team dynamics and technological advancement provides valuable lessons for leaders in any industry.

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4. Alberto Dalmasso, CEO of Satispay

Expertise

Alberto Dalmasso is a fintech entrepreneur with a background in economics and marketing. He began his career in the retail and import-export sectors, gaining international experience in Italy, the United States, and Australia. He later worked in the marketing and business development division of Ersel, a private banking and asset management firm, before co-founding Satispay in 2013 .

Company Overview: Satispay

Satispay is an Italian mobile payment platform founded in 2013 by Alberto Dalmasso, Dario Brignone, and Samuele Pinta. The app allows users to make payments and transfer money without the need for credit or debit cards, by linking directly to their bank accounts. As of 2025, Satispay serves over 5 million users and 380,000 merchants across Europe .

LinkedIn Content Strategy

Content Types

• Product Updates: Announcements about new features, partnerships (e.g., with Stripe), and service expansions.
• Thought Leadership: Insights on fintech innovation, digital payments, and the future of finance.
• Company Milestones: Celebrating achievements such as reaching user and merchant milestones.
• Personal Reflections: Sharing experiences from events like the World Economic Forum and personal growth stories.

Engagement Tactics

• Storytelling: Using narratives to explain the company's mission and values.
• Community Building: Highlighting team efforts and collaborations.
• Transparency: Sharing both successes and challenges faced by the company.

Personal Branding & Company Growth

Alberto leverages LinkedIn to position himself as a thought leader in the fintech space. By sharing authentic stories and insights, he humanizes the brand and builds trust with his audience. His posts often emphasize the company's commitment to simplifying payments and enhancing user experience, reinforcing Satispay's brand identity.

Standout Features on LinkedIn

• Consistent Messaging: Regularly communicates the company's mission and values.
• Visual Content: Incorporates images and videos to enhance engagement.
• Audience Interaction: Engages with followers through comments and discussions.

Key Takeaways for LinkedIn Growth

• Authenticity Matters: Sharing genuine experiences can build stronger connections.
• Educate Your Audience: Providing insights into your industry can position you as a thought leader.
• Celebrate Milestones: Recognizing achievements can boost morale and brand visibility.

Growth Opportunities

• Diversify Content: Incorporate more behind-the-scenes content to showcase company culture.
• Engage with Industry Trends: Share perspectives on emerging fintech trends to stay relevant.
• Expand Thought Leadership: Publish articles or host webinars to deepen industry influence.

Inspirational Profile For

• Aspiring Fintech Entrepreneurs: Demonstrates how to build a brand from the ground up.
• Business Leaders: Offers insights into effective leadership and company growth strategies.
• Marketing Professionals: Showcases successful personal branding and content marketing tactics.

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5. Catia Bastioli, CEO of Novamont

Expertise

Catia Bastioli is a chemist, researcher, and entrepreneur renowned for her pioneering work in the field of bioplastics and the circular bioeconomy. She holds a degree in Pure Chemistry from the University of Perugia and has furthered her education at the Business Management School of Bocconi University. Bastioli began her career at Montedison, where she contributed to the development of bioplastics derived from renewable agricultural resources. She is the inventor of approximately 80 patent families related to biopolymers and renewable raw material transformation processes. In recognition of her innovations, she was awarded the "European Inventor of the Year" in 2007 by the European Patent Office and the European Commission .

Company Overview: Novamont

Novamont is an Italian company specializing in the production of bioplastics and the development of biochemicals and bioproducts from renewable sources. Founded in 1990, the company has been at the forefront of integrating chemistry, agriculture, and environmental sustainability. Novamont's flagship product, Mater-Bi, is a family of biodegradable and compostable bioplastics used in various applications, including packaging and agriculture. The company operates with a strong emphasis on the circular bioeconomy, aiming to decouple economic growth from environmental degradation .

LinkedIn Content Strategy

Content Types

• Thought Leadership: Bastioli shares insights on the circular bioeconomy, sustainability, and innovation, often reflecting on her experiences and the broader implications for society.
• Company Milestones: She announces significant achievements, such as Novamont's acquisition by Versalis and her election to the National Academy of Engineering .
• Event Participation: Bastioli highlights her involvement in key industry events and conferences, underscoring her active role in shaping sustainable practices .

Engagement Tactics

• Narrative Storytelling: She employs a narrative style to convey complex scientific and economic concepts in an accessible manner.
• Collaborative Recognition: Bastioli often acknowledges the collective efforts of her colleagues and partners, fostering a sense of community and shared purpose.
• Visual Content: Her posts are complemented by images from events and infographics that enhance the message's impact.

Personal Branding & Company Growth

Bastioli effectively uses LinkedIn to position herself as a visionary leader in sustainable innovation. Her content not only promotes Novamont's mission but also educates and inspires her audience about the potential of the circular bioeconomy. By aligning her personal brand with the company's values, she reinforces Novamont's identity as a pioneer in environmental sustainability.

Standout Features on LinkedIn

• Consistent Messaging: Bastioli maintains a clear and consistent focus on sustainability and innovation across her posts.
• Thought Leadership: Her insights contribute to broader discussions on environmental policy and sustainable development.
• Authentic Engagement: She interacts with her audience in a genuine manner, responding to comments and participating in dialogues.

Key Takeaways for LinkedIn Growth

• Align Personal and Company Values: Integrating personal beliefs with company missions can create a cohesive and compelling brand narrative.
• Educate and Inspire: Sharing knowledge and experiences can position you as a thought leader and build trust with your audience.
• Celebrate Collective Achievements: Recognizing team efforts and partnerships can enhance credibility and foster community engagement.

Growth Opportunities

• Increase Posting Frequency: Regular updates can maintain audience engagement and expand reach.
• Diversify Content Formats: Incorporating videos, articles, and live sessions can cater to different audience preferences.
• Highlight Employee Stories: Showcasing team members' contributions can humanize the brand and demonstrate organizational culture.

Inspirational Profile For

• Sustainability Advocates: Individuals passionate about environmental issues can learn from Bastioli's integration of science and entrepreneurship.
• Female Leaders in STEM: Her journey exemplifies the impact of women in science and leadership roles.
• Innovators in Circular Economy: Those interested in sustainable business models can draw insights from her approach to integrating environmental and economic objectives.

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6. Miriam Cresta, CEO of JA Italia ETS

Expertise

Miriam Cresta is a seasoned nonprofit leader specializing in entrepreneurship education and corporate fundraising. As the CEO of JA Italia ETS, she has been instrumental in promoting financial literacy and entrepreneurial skills among young people in Italy. Her work has earned her recognition as one of the "TOP100 Unstoppable Women in Innovation" .

Company Overview: JA Italia ETS

JA Italia ETS is the Italian branch of Junior Achievement, a global nonprofit organization dedicated to preparing young people for employment and entrepreneurship. The organization offers programs that foster work readiness, financial literacy, and entrepreneurial skills, aiming to inspire and prepare youth to succeed in a global economy.

LinkedIn Content Strategy

Content Types

• Thought Leadership: Miriam shares insights on entrepreneurship education, financial literacy, and the importance of fostering an entrepreneurial mindset among youth.
• Program Highlights: She showcases successful initiatives and programs run by JA Italia, celebrating the achievements of participating students and educators.
• Event Participation: Miriam posts about her involvement in conferences, workshops, and panels, emphasizing the role of collaboration in driving educational innovation.

Engagement Tactics

• Storytelling: She uses narratives to illustrate the impact of JA Italia's programs on students' lives.
• Community Building: Miriam acknowledges the contributions of partners, educators, and volunteers, fostering a sense of community and shared purpose.
• Visual Content: Her posts often include photos and videos from events and programs, enhancing engagement and providing a glimpse into the organization's activities.

Personal Branding & Company Growth

Miriam effectively leverages LinkedIn to position herself as a thought leader in the field of entrepreneurship education. By aligning her personal brand with JA Italia's mission, she amplifies the organization's visibility and impact. Her authentic and passionate communication style resonates with a broad audience, from educators and policymakers to students and corporate partners.

Standout Features on LinkedIn

• Consistent Messaging: Miriam maintains a clear focus on youth empowerment and education throughout her posts.
• Authentic Voice: Her genuine enthusiasm and commitment to her work shine through, building trust and credibility.
• Strategic Networking: She actively engages with stakeholders across sectors, expanding JA Italia's reach and influence.

Key Takeaways for LinkedIn Growth

• Align Personal and Organizational Missions: Integrating your personal brand with your organization's goals can enhance authenticity and impact.
• Celebrate Success Stories: Sharing real-life examples of your organization's impact can inspire and engage your audience.
• Engage with Your Community: Recognizing the contributions of partners and stakeholders fosters a sense of shared purpose and collaboration.

Growth Opportunities

• Increase Posting Frequency: Regular updates can maintain audience engagement and showcase ongoing initiatives.
• Diversify Content Formats: Incorporating articles, interviews, and behind-the-scenes content can provide varied perspectives and deepen engagement.
• Highlight Impact Metrics: Sharing data and outcomes from programs can underscore the organization's effectiveness and attract potential partners.

Inspirational Profile For

• Nonprofit Leaders: Demonstrates effective strategies for promoting organizational missions through personal branding.
• Educators and Trainers: Offers insights into innovative approaches to entrepreneurship education.
• Corporate Social Responsibility Professionals: Showcases successful partnerships between nonprofits and corporations in driving social impact.

Andreas Cleve – CEO & Co-founder of Corti

Expertise & Background

Andreas Cleve is the CEO and co-founder of Corti, a healthtech company specializing in AI tools designed specifically for healthcare applications. With a background in AI and entrepreneurship, Andreas has been recognized as one of MIT's Innovators Under 35. His journey into healthcare technology was influenced by personal experiences, notably witnessing his mother's challenges as a psychiatric worker, which fueled his passion for improving healthcare systems through technology .

About Corti

Corti develops AI tools trained exclusively on healthcare data, ensuring higher quality and compliance compared to general-purpose models. Their solutions focus on enhancing clinical documentation, diagnostics, and patient interactions. Corti's technology is utilized across North America and Europe, supporting a global healthcare AI ecosystem .

Content Strategy on LinkedIn

Andreas Cleve's LinkedIn presence is characterized by:

• Thought Leadership: Sharing insights on the challenges and opportunities of implementing AI in healthcare, emphasizing the importance of purpose-built solutions over general-purpose AI .
• Product Announcements: Introducing Corti's latest innovations, such as the launch of Symphony, a specialized healthcare AI infrastructure .
• Industry Engagement: Highlighting participation in events like the Copenhagen Health Tech Summit, where he discusses the future of healthcare AI and Corti's role in it .
• Personal Reflections: Sharing the journey of Corti's growth, including significant milestones like securing a $60 million Series B funding round .

LinkedIn as a Branding Tool

Andreas leverages LinkedIn to:

• Educate: Providing valuable information about the state of AI in healthcare and Corti's unique approach to addressing industry challenges.
• Engage: Encouraging discussions around healthcare innovation, often responding to comments and fostering a community of professionals interested in AI and healthtech.
• Promote: Showcasing Corti's achievements and partnerships, thereby enhancing the company's visibility and credibility in the market.

What Sets Andreas Apart

• Purpose-Driven Content: Andreas consistently emphasizes the mission behind Corti's work, focusing on improving patient outcomes and healthcare systems.
• Transparency: He openly discusses both successes and challenges, providing a realistic view of the startup journey in the healthtech sector.
• Community Building: By sharing insights and engaging with his audience, Andreas fosters a sense of community among professionals interested in AI and healthcare.

Performance Metrics

• Followers: Over 8,800 followers on LinkedIn.
• Engagement: Posts often receive hundreds of reactions and numerous comments, indicating a high level of engagement from his audience.
• Content Frequency: Regularly shares updates, with notable activity around product launches, funding announcements, and industry events.

Key Takeaways for Your LinkedIn Strategy

• Align Content with Mission: Ensure your posts reflect the core mission of your work, as Andreas does by focusing on improving healthcare through AI.
• Be Transparent: Share both achievements and challenges to build trust and authenticity with your audience.
• Engage Actively: Respond to comments and foster discussions to build a community around your professional interests.
• Educate Your Audience: Provide insights and information that add value, positioning yourself as a thought leader in your field.

Suggestions for Further Growth

• Diversify Content Formats: Incorporate videos or live sessions to engage with the audience in different ways.
• Collaborate with Other Thought Leaders: Partner with professionals in related fields to expand reach and provide varied perspectives.
• Share Behind-the-Scenes Content: Offer glimpses into the day-to-day operations or team culture at Corti to humanize the brand.

Inspiration for Aspiring Professionals

Andreas Cleve's LinkedIn strategy serves as an excellent example for:

• Healthtech Entrepreneurs: Looking to build a strong personal brand alongside their company.
• AI Professionals: Interested in applying their expertise to impactful industries like healthcare.
• Startup Founders: Seeking to transparently share their journey and engage with a professional community.

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Brian Mikkelsen – CEO of Dansk Erhverv

Expertise & Background

Brian Mikkelsen is the CEO of Dansk Erhverv (Danish Chamber of Commerce), an organization representing 18,000 member companies and 100 industry associations. He has a rich political background, having served as a member of the Danish Parliament from 1994 to 2018. During his political career, he held several ministerial positions, including Minister of Culture, Justice, Economic and Business Affairs, and Industry, Business and Financial Affairs. His transition from politics to business leadership reflects a commitment to fostering a conducive environment for commerce in Denmark .

🏢 About Dansk Erhverv

Dansk Erhverv is a prominent business organization in Denmark, focusing on the service industry. It was established in 2007 through a merger and has since been instrumental in negotiating collective agreements and advocating for optimal competitive conditions for Danish businesses. The organization operates offices in Copenhagen, Aarhus, Brussels, and New York City .

Content Strategy on LinkedIn

Brian Mikkelsen's LinkedIn activity encompasses:

• Policy Advocacy: Sharing insights on Denmark's business environment and advocating for policies that enhance competitiveness.
• International Outreach: Inviting American researchers to Denmark, emphasizing the country's commitment to science and innovation .
• Community Engagement: Highlighting collaborations with startups and tech companies, showcasing support for innovation and entrepreneurship .

LinkedIn as a Branding Tool

Brian utilizes LinkedIn to:

• Promote Denmark as a Business Hub: Positioning Denmark as an attractive destination for researchers and entrepreneurs.
• Engage with Diverse Audiences: Posting in both Danish and English to reach a broader audience.
• Highlight Organizational Initiatives: Showcasing Dansk Erhverv's efforts in supporting businesses and influencing policy.

What Sets Brian Apart

• Strategic Communication: Effectively communicates complex policy issues in an accessible manner.
• Inclusive Leadership: Emphasizes collaboration between public and private sectors.
• Global Perspective: Advocates for international cooperation and talent attraction.

Performance Metrics

• Followers: Over 56,000 followers on LinkedIn.
• Engagement: Posts receive substantial interaction, with some garnering thousands of reactions and hundreds of comments.
• Content Frequency: Regularly shares updates on policy, business initiatives, and international collaborations.

Key Takeaways for Your LinkedIn Strategy

• Leverage Multilingual Content: Posting in multiple languages can broaden your reach.
• Align Posts with Organizational Goals: Ensure content reflects your organization's mission and initiatives.
• Engage with Current Events: Addressing timely issues can enhance relevance and engagement.

Suggestions for Further Growth

• Increase Visual Content: Incorporating more images or videos can boost engagement.
• Share Personal Insights: Providing personal reflections can humanize your brand.
• Highlight Success Stories: Sharing case studies or success stories can showcase impact.

Inspiration for Aspiring Professionals

Brian Mikkelsen's LinkedIn strategy serves as an excellent example for:

• Policy Advocates: Demonstrating how to effectively communicate policy issues.
• Business Leaders: Showcasing leadership in fostering a supportive business environment.
• International Collaborators: Emphasizing the importance of global cooperation and talent attraction.

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Henrik Lund-Nielsen – Founder & General Manager of COBOD International

Expertise & Background

Henrik Lund-Nielsen is a Danish business executive and serial entrepreneur, renowned for his pioneering work in the 3D printing industry. He is the founder and General Manager of COBOD International A/S, a leading supplier of 3D construction printers globally.

Before founding COBOD, Henrik held various leadership roles, including CEO of Gypsum Recycling International A/S, where he led the implementation of a complete recycling system for gypsum/plaster-board waste.

About COBOD International

COBOD International, founded in 2017, specializes in 3D construction printing technology. The company has achieved significant milestones, including:

• 3D printing the first building in Europe, "The BOD," in Copenhagen in 2017.
• Developing the BOD2, a modular 3D construction printer with a potential maximum speed of 100 cm/sec, making it the fastest 3D construction printer on the market.
• Delivering the largest 3D construction printer to a Saudi Arabian company in 2019, capable of printing buildings with a footprint of 300 square meters on three floors.

COBOD's technology has been utilized in various projects worldwide, including the construction of the world's largest 3D printed building in Florida, USA.

Content Strategy on LinkedIn

Henrik Lund-Nielsen's LinkedIn activity encompasses:

• Project Showcases: Sharing updates on COBOD's latest projects, such as the delivery of the world's largest 3D construction printers to Qatar's UCC Holding.
• Industry Insights: Providing commentary on the state of 3D construction printing, including market trends and technological advancements.
• Media Engagements: Highlighting appearances on platforms like BBC World Business Report to discuss COBOD's innovative projects.

LinkedIn as a Branding Tool

Henrik utilizes LinkedIn to:

• Educate: Offering insights into the 3D construction printing industry, helping followers understand the technology's potential and applications.
• Engage: Interacting with a global audience, fostering discussions around innovation and sustainability in construction.
• Promote: Showcasing COBOD's achievements and collaborations, enhancing the company's visibility and credibility.

What Sets Henrik Apart

• Pioneering Vision: Henrik's foresight in identifying and capitalizing on emerging industries, such as 3D construction printing, positions him as a thought leader.
• Global Impact: Under his leadership, COBOD has expanded its footprint worldwide, contributing to significant projects across various continents.
• Sustainability Focus: Emphasizing the environmental benefits of 3D construction printing, such as reduced waste and efficient resource utilization.

Performance Metrics

• Followers: Over 5,900 followers on LinkedIn.
• Engagement: Posts often receive substantial interaction, reflecting a high level of interest in COBOD's innovations.
• Content Frequency: Regular updates on projects, industry trends, and media appearances.

Key Takeaways for Your LinkedIn Strategy

• Highlight Innovations: Sharing groundbreaking projects can position you as a leader in your field.
• Engage with Media: Leveraging media appearances can amplify your message and reach a broader audience.
• Educate Your Network: Providing valuable insights into your industry can establish you as a trusted resource.

Suggestions for Further Growth

• Diversify Content: Incorporating multimedia elements, such as videos or behind-the-scenes footage, can enhance engagement.
• Collaborate with Influencers: Partnering with other industry leaders can expand your reach and introduce new perspectives.
• Share Thought Leadership: Writing articles or opinion pieces on industry developments can further establish your expertise.

Inspiration for Aspiring Professionals

Henrik Lund-Nielsen's LinkedIn strategy serves as an excellent example for:

• Tech Entrepreneurs: Demonstrating how to effectively showcase innovative products and projects.
• Industry Leaders: Highlighting the importance of engaging with a global audience and sharing insights.
• Sustainability Advocates: Emphasizing the role of technology in promoting environmentally friendly practices.

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Morten Albæk – Founder & CEO at Voluntās

Expertise

Morten Albæk is a Danish philosopher, author, and business leader renowned for integrating philosophical principles into organizational development. With a master's degree in History and Philosophy from Aarhus University, he has held significant roles, including Senior Vice President at Danske Bank and Group SVP at Vestas Wind Systems A/S, where he pioneered initiatives like WindMade and Wind for Prosperity.

Voluntās – Realizing Human Potential

Founded in 2015 by Albæk, Voluntās is a Copenhagen-based advisory firm dedicated to exploring and measuring meaningfulness in organizations and societies. The company employs a diverse team of over 100 individuals from 23 nationalities, operating across offices in cities like Copenhagen, Tunis, Mumbai, Nairobi, Kyiv, and Beirut. Voluntās advises international organizations, companies, and governments on fostering meaningful change, emphasizing humanistic capitalism and the realization of human potential.

Content Strategy

Albæk's LinkedIn presence is characterized by:

• Philosophical Reflections: Sharing insights on meaningfulness, leadership, and human potential.
• Organizational Culture: Discussing Voluntās' internal initiatives like the Cultural Curiosity Camp, emphasizing the company's virtues and culture.
• Global Engagements: Highlighting travels and collaborations with international partners, reflecting on cultural experiences and their impact on meaningfulness.

Leveraging LinkedIn for Brand Growth

Albæk effectively uses LinkedIn to:

• Establish Thought Leadership: By consistently sharing deep, reflective content, he positions himself as a leading voice in integrating philosophy with business.
• Promote Voluntās' Mission: His posts often tie back to the company's core purpose, reinforcing brand identity.
• Engage a Global Audience: Through narratives of international collaborations and cultural experiences, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Albæk's posts are deeply personal and philosophical, setting him apart from typical corporate content.
• Consistent Messaging: A clear alignment between his personal reflections and Voluntās' mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your company's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Philosophical Leaders: Those looking to integrate deep reflections into their professional narratives.
• Purpose-Driven Entrepreneurs: Founders aiming to align their personal values with their business missions.
• Global Professionals: Individuals seeking to connect cross-cultural experiences with organizational development.

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Sebastian Jespersen – CEO & Co-Founder of Vertic

Expertise

Sebastian Jespersen is a Danish digital strategist, entrepreneur, and thought leader known for pioneering human-centric digital marketing. With a background in management consulting at Ernst & Young and CSC, he co-founded Vertic in 2002, emphasizing the integration of digital transformation with meaningful customer relationships. His co-authored books, Entangled Marketing and Share of Life, advocate for brands to become integral parts of consumers' daily lives.

Vertic – A Globant Company

Vertic is a global digital agency specializing in digital strategy, user experience, and marketing-as-a-service. Founded in 2002 by Jespersen and Mads Krogh Petersen, the agency operates from Copenhagen and New York, serving clients worldwide. Vertic's philosophy, "Share of Life®," encourages brands to create meaningful, trust-based relationships with their audiences. In 2021, Vertic was acquired by Globant, integrating into its digital marketing studio, GUT.

Content Strategy

Jespersen's LinkedIn content reflects his commitment to purposeful digital engagement:

• Thought Leadership: He shares insights on AI's role in marketing, emphasizing ethical considerations and customer trust.
• Organizational Culture: Celebrates team milestones and emphasizes the importance of meaningful workplace relationships.
• Strategic Reflections: Discusses the successful integration of Vertic into Globant, highlighting the importance of cultural alignment in mergers.

Leveraging LinkedIn for Brand Growth

Jespersen effectively uses LinkedIn to:

• Establish Thought Leadership: By consistently sharing deep, reflective content, he positions himself as a leading voice in integrating philosophy with business.
• Promote Vertic's Mission: His posts often tie back to the company's core purpose, reinforcing brand identity.
• Engage a Global Audience: Through narratives of international collaborations and cultural experiences, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Jespersen's posts are deeply personal and philosophical, setting him apart from typical corporate content
• Consistent Messaging: A clear alignment between his personal reflections and Vertic's mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your company's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Digital Strategists: Professionals aiming to integrate ethical considerations into digital marketing.
• Agency Leaders: Those looking to align personal values with business missions.
• Global Professionals: Individuals seeking to connect cross-cultural experiences with organizational development.

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Mads Krogsgaard Thomsen – CEO of the Novo Nordisk Foundation

Expertise

Mads Krogsgaard Thomsen is a Danish scientist and business leader with a distinguished career in pharmaceutical research and development. Holding degrees in veterinary medicine (DVM), pharmacology (PhD), and a Doctor of Science (DSc), he has significantly contributed to the development of over 20 medical products, notably in diabetes and obesity treatments, including GLP-1-based therapies like Ozempic and Wegovy. Thomsen served as Executive Vice President and Chief Scientific Officer at Novo Nordisk before becoming CEO of the Novo Nordisk Foundation in March 2021.

Novo Nordisk Foundation – Advancing Global Health and Science

The Novo Nordisk Foundation is an international philanthropic organization based in Denmark, focusing on medical treatment, research, and humanitarian causes. As of 2023, it is the wealthiest charitable foundation globally, with a net worth of approximately DKK 1,114 billion (USD 167 billion). The foundation owns Novo Holdings A/S, the majority shareholder of Novo Nordisk, and supports a wide range of initiatives in life sciences, natural sciences, and social sciences.

Content Strategy

Thomsen's LinkedIn presence is characterized by:

• Philanthropic Initiatives: Announcing significant funding programs, such as the expansion of the Challenge Programme to Europe and the establishment of a national PhD academy in Denmark.
• Global Partnerships: Highlighting collaborations with organizations like the World Health Organization to address global health challenges, including non-communicable diseases and antimicrobial resistance.
• Research and Innovation Advocacy: Discussing the importance of translating academic research into real-world applications and addressing the 'valley of death' in European innovation.

Leveraging LinkedIn for Brand Growth

Thomsen effectively uses LinkedIn to:

• Establish Thought Leadership: By sharing insights on global health, research funding, and innovation, he positions himself as a leading voice in philanthropic science.
• Promote the Foundation's Mission: His posts often tie back to the Novo Nordisk Foundation's core objectives, reinforcing its commitment to advancing health and science
• Engage with a Global Audience: Through updates on international collaborations and funding opportunities, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Thomsen's posts are informative and reflect his deep commitment to science and philanthropy.
• Consistent Messaging: A clear alignment between his personal reflections and the foundation's mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your organization's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Scientific Leaders: Professionals aiming to integrate scientific expertise with philanthropic endeavors.
• Philanthropic Executives: Those looking to align personal values with organizational missions.
• Global Health Advocates: Individuals seeking to connect cross-cultural experiences with health initiatives.

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Eva Berneke – Former CEO of Eutelsat Group

Expertise

Eva Berneke is a Danish engineer and seasoned executive with a distinguished career spanning telecommunications, IT, and aerospace. She holds a master's degree in mechanical engineering from the Technical University of Denmark and an MBA from INSEAD. Berneke began her professional journey at McKinsey & Company, where she served as a consultant and partner in France. She later held executive roles at TDC, Denmark's leading telecommunications company, and served as CEO of KMD, transforming it into a premier Danish software and IT solutions provider. In January 2022, Berneke was appointed CEO of Eutelsat, a French satellite operator, where she led the company's strategic pivot from traditional broadcast services to connectivity-focused solutions.

Eutelsat Group – Bridging the Digital Divide

Eutelsat Group is a prominent French satellite operator specializing in satellite-based telecommunications services. Under Berneke's leadership, the company embarked on a significant transformation, shifting its focus from traditional video broadcasting to providing comprehensive connectivity solutions. This strategic shift included a merger with OneWeb, enhancing Eutelsat's capabilities in low Earth orbit (LEO) satellite services. The company also played a pivotal role in the European Union's IRIS² program, aiming to establish a sovereign and secure European satellite infrastructure.

Content Strategy

Berneke's LinkedIn presence is characterized by:

• Strategic Announcements: Sharing updates on Eutelsat's involvement in significant initiatives like the IRIS² program and the company's merger with OneWeb.
• Global Engagements: Highlighting visits to partners and stakeholders across regions, emphasizing Eutelsat's commitment to global connectivity.
• Milestone Celebrations: Announcing achievements such as connecting one million people in Sub-Saharan Africa to reliable satellite internet, underscoring the company's role in bridging the digital divide.

Leveraging LinkedIn for Brand Growth

Berneke effectively utilized LinkedIn to:l

• Establish Thought Leadership: By sharing insights on the evolving satellite industry and Eutelsat's strategic direction, she positioned herself as a forward-thinking leader.
• Promote Corporate Initiatives: Her posts often tied back to Eutelsat's mission, reinforcing the company's commitment to global connectivity and innovation.
• Engage a Global Audience: Through updates on international collaborations and achievements, she appealed to a diverse professional network.

Standout Features

• Authentic Voice: Berneke's posts are informative and reflect her deep commitment to advancing global connectivity.
• Consistent Messaging: A clear alignment between her personal reflections and Eutelsat's mission enhances brand coherence.
• Engaging Storytelling: She employs storytelling to convey complex initiatives, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your organization's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Technology Executives: Leaders aiming to navigate and communicate strategic transformations in their industries.
• Women in STEM: Professionals seeking role models who have successfully led in traditionally male-dominated sectors.
• Global Business Leaders: Executives looking to effectively engage with a diverse, international audience through digital platforms.

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 7 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 7 Romanian CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

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Marco Hößl, CEO of Kaufland Romania and Moldova

Marco Hößl is the CEO of Kaufland Romania & Moldova, leading a team of over 17,000 employees. Under his leadership, Kaufland Romania has become a leader in the local retail market and a sustainable company.

Hößl focuses on efficiency, results, and promoting individual potential, earning Kaufland the title of Top Employer in Romania and Europe multiple times.

On LinkedIn, he shares insights into retail trends, leadership strategies, and corporate social responsibility initiatives, engaging with his audience through thought-provoking posts.

Following Marco Hößl on LinkedIn provides valuable perspectives on retail management, leadership, and sustainable business practices.

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Ștefan Mandachi, CEO of Franchise Generator

Ștefan Mandachi is a lawyer and successful entrepreneur, founder of Franchise Generator, Containerele-Biblioteci "Citește", and Mandachi Hotel & Spa.

He frequently shares valuable insights and offers webinars on business strategies and growth, engaging with his audience through thought-provoking posts on various topics.

Mandachi's LinkedIn content includes discussions on entrepreneurship, business development, and personal growth, providing practical advice and inspiration.

Following Ștefan Mandachi on LinkedIn offers access to entrepreneurial insights, business strategies, and motivational content.

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Aneta Bogdan, Founder of Brandient

Aneta Bogdan is a Romanian branding, corporate identity, and marketing consultant, co-founder and managing partner of Brandient, operating from Bucharest and Singapore.

She consults leading entrepreneurs and businesses in Eastern Europe and Southeast Asia, including Bitdefender, eMAG, Dedeman, Transavia, Banca Transilvania, as well as multinational businesses such as YTL Corporation, Vodafone, ING Bank, Heineken, and Renault.

Bogdan is a frequent keynote speaker on branding and an awarded professional, sharing her expertise on LinkedIn through articles and posts on branding strategies and corporate identity.

Following Aneta Bogdan on LinkedIn provides valuable insights into branding, marketing, and corporate identity, beneficial for professionals in these fields.

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Cristian Dina, CEO of Tekpon Awards

Cristian Dina is a dynamic force in the SaaS industry. At just 23, he co-founded Tekpon, a leading SaaS marketplace, and has since expanded his influence by launching the Tekpon Awards, a prestigious event celebrating innovation in SaaS and AI .

On LinkedIn, Cristian offers a candid look into the entrepreneurial journey. He shares insights from hosting over 300 episodes of the Tekpon SaaS Podcast, where he engages with industry leaders to discuss trends, challenges, and successes . His posts often delve into personal growth, the realities of startup life, and the importance of community in business.

Beyond his online presence, Cristian is deeply involved in fostering the SaaS community. He serves as the Bucharest city leader for SaaStock Local and is the author of the best-selling book "King of Networking," where he emphasizes the value of genuine connections in business.

Why you should follow him:
‍Cristian's content is a blend of authenticity and expertise. His journey from a young entrepreneur to a recognized leader in the SaaS space offers valuable lessons for professionals at all stages. Whether you're interested in startup growth, networking strategies, or industry insights, his posts provide a wealth of knowledge and inspiration.

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Daniel Dines, Co-Founder & CEO at UiPath

Daniel Dines is the visionary behind UiPath, a leading robotic process automation (RPA) platform that he co-founded in 2005. Starting from humble beginnings in Romania, Daniel's journey took him from working at Microsoft to building a company that went public on the New York Stock Exchange in April 2021

On LinkedIn, Daniel shares insights into the evolving landscape of automation and AI, offering thought leadership on how these technologies can transform the workplace. His posts reflect a deep commitment to innovation and a belief in the power of technology to improve lives.

Beyond his role at UiPath, Daniel is also a co-founder and General Partner at Crew Capital, where he invests in forward-thinking startups across various sectors.

Why you should follow him:
Daniel's content provides a unique perspective on the intersection of technology, leadership, and global business strategy. His experience in scaling a startup into a multinational enterprise offers valuable lessons for entrepreneurs and tech enthusiasts alike.

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Elena Pap, CEO Europe at Up Coop

Elena Pap is a seasoned executive with over two decades of experience in the business services sector. As CEO Europe at Up Coop, she oversees operations across Romania, Moldova, Greece, Bulgaria, and Serbia, driving innovation and growth in employee benefits and digital solutions.

On LinkedIn, Elena shares insights into leadership, innovation, and the importance of values in business. Her posts often highlight milestones, such as receiving the "Women in Power 2025 - Power of Vision" award, and her commitment to fostering inclusive and forward-thinking work environments.

Beyond her corporate role, Elena contributes to the broader business community. She serves on the Board of Directors of the French Chamber of Commerce and Industry in Romania (CCIFER), promoting Franco-Romanian business relations.

Why you should follow her:
Elena's content offers a blend of strategic insight and personal reflection, making her a valuable voice for professionals interested in leadership, cross-cultural business, and organizational development.

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Alin Dobra, Co-Founder & CEO at Bunnyshell

Alin Dobra is the visionary CEO and co-founder of Bunnyshell, a platform revolutionizing DevOps with its Environments as a Service (EaaS) solution. With a BSc in Computer Science and over 10 years of IT experience, Alin has always been passionate about automation. He founded Bunnyshell to address the lack of tools for creating and managing complex environments efficiently.

Under his leadership, Bunnyshell has gained recognition in the tech community. Recently, the company was honored as the "Startup of the Year" in Palo Alto, a testament to its innovative approach and impact in the industry.

Alin actively shares his insights on software delivery, automation, and the evolving role of AI in development on LinkedIn. His posts often highlight Bunnyshell's initiatives, such as the launch of ephemeral environments and the integration of AI tools like Cursor to accelerate development cycles. ‍

Why you should follow him:
Alin's content offers a blend of technical expertise and visionary leadership. He provides valuable insights into the challenges and innovations in modern software development, making his posts a must-follow for professionals in the DevOps and tech startup ecosystems.

Here are 9 Finnish CEOs of private companies who are active on LinkedIn in 2025. Each of these leaders shares valuable insights and content, making them worth following for professionals interested in various industries.

1. Ilkka Paananen

Ilkka Paananen is the CEO and co-founder of Supercell, a Helsinki-based mobile game development company renowned for titles like Clash of Clans and Clash Royale. Under his leadership, Supercell has become a global leader in the mobile gaming industry, emphasizing innovation and player engagement. ([shizune.co](https://shizune.co/investors/social-network-investors-finland?utm_source=openai))

With a background in game development and entrepreneurship, Paananen has a deep understanding of creating successful gaming experiences and scaling businesses in the tech industry.

On LinkedIn, Paananen shares insights into game development, company culture, and leadership. He discusses the challenges and successes of running a gaming company, offering valuable lessons for entrepreneurs and industry professionals.

By following Paananen, you can gain a deeper understanding of the gaming industry's dynamics and learn about effective leadership and innovation strategies. His posts provide inspiration and practical advice for those looking to excel in tech entrepreneurship.

2. Karri Saarinen

Karri Saarinen is the co-founder and CEO of Linear, a project management software company. Linear focuses on providing efficient and user-friendly tools for software development teams to manage their projects and workflows. ([favikon.com](https://www.favikon.com/es/blog/top-10-linkedin-influencers-in-finland?utm_source=openai))

Saarinen has a strong background in design and product development, having previously worked as a Principal Designer at GitHub and as a founding designer at Airbnb. His expertise lies in creating intuitive user experiences and scalable design systems.

On LinkedIn, Saarinen shares content related to product design, user experience, and the challenges of building and scaling software products. He also discusses leadership and team management within tech startups.

Following Saarinen offers valuable insights into product design and development, as well as practical advice on leading and growing tech companies. His posts are particularly beneficial for designers, product managers, and startup founders.

3. Henri Alén

Henri Alén is a renowned restaurateur and co-owner of several successful restaurants, including Finnjävel, Muru, Pastis, Sue-Ellen, Fiasco?, and Villa Lilla. He is also the founder of PregoBooking, an online platform for restaurant reservations, and Muru-baby foods. ([favikon.com](https://www.favikon.com/es/blog/top-10-linkedin-influencers-in-finland?utm_source=openai))

With extensive experience in the culinary industry, Alén has expertise in restaurant management, culinary arts, and entrepreneurship. He is also a cookbook author and serves as a judge on the TV show MasterChef.

On LinkedIn, Alén shares content related to the restaurant industry, culinary trends, and entrepreneurship. He provides insights into running successful restaurants and adapting to industry changes.

Following Alén can provide valuable lessons in hospitality management, culinary innovation, and business growth strategies. His posts are insightful for those in the food and beverage industry and aspiring entrepreneurs.

4. Philippe Delorme

Philippe Delorme is the President and CEO of a leading innovative, sustainable, and global company focused on improving urban life. He emphasizes sustainability, customer-centricity, and diversity in the workplace. ([favikon.com](https://www.favikon.com/es/blog/top-10-linkedin-influencers-in-finland?utm_source=openai))

Delorme has a strong background in leading multicultural teams and driving innovation in urban development and sustainability.

On LinkedIn, Delorme shares insights into sustainable urban development, leadership, and the importance of diversity and inclusion in the workplace. He discusses strategies for creating sustainable and customer-focused solutions.

Following Delorme offers valuable perspectives on sustainable business practices, leadership in global companies, and the role of diversity in driving innovation. His posts are beneficial for professionals interested in urban development and sustainability.

5. Antonia Eneh

Antonia Eneh is the CEO of Wave Ventures, Europe's largest student-run venture capital fund. Wave Ventures focuses on supporting early-stage startups founded by Gen Z entrepreneurs. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Eneh has a background in finance and strategy, having previously worked at Slush and McKinsey. She is committed to fostering inclusivity and supporting the next generation of founders.

On LinkedIn, Eneh shares content related to venture capital, startup ecosystems, and supporting young entrepreneurs. She provides insights into the challenges and opportunities faced by Gen Z founders.

Following Eneh can provide valuable insights into venture capital, supporting early-stage startups, and fostering inclusivity in the startup ecosystem. Her posts are particularly beneficial for aspiring entrepreneurs and investors.

6. Aino Bergius

Aino Bergius is the CEO of Slush, one of the most influential tech gatherings in Europe. Slush hosts thousands of founders, operators, and investors annually in Helsinki. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Bergius has held key roles across the organization, including COO and CFO. She focuses on serving European startups and prioritizing founders in all aspects of Slush's operations.

On LinkedIn, Bergius shares content related to the tech ecosystem, startup events, and supporting founders. She provides insights into organizing large-scale events and fostering startup communities.

Following Bergius offers valuable perspectives on the European tech ecosystem, organizing impactful events, and supporting startups. Her posts are insightful for event organizers, startup supporters, and tech enthusiasts.

7. Perttu Yli-Opas

Perttu Yli-Opas is the CEO and co-founder of Aurora, a company developing water-powered thrusters for microsatellites. Aurora focuses on sustainable space technology and reducing orbital congestion. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Yli-Opas has a background in engineering and space technology. He is committed to creating innovative solutions for satellite propulsion and space sustainability.

On LinkedIn, Yli-Opas shares content related to space technology, sustainable innovations, and the challenges of the aerospace industry. He provides insights into developing new technologies and navigating the space sector.

Following Yli-Opas can provide valuable lessons in innovation, sustainability, and the aerospace industry. His posts are particularly beneficial for professionals interested in space technology and sustainable engineering.

8. Johan Jern

Johan Jern is the co-founder of Realm, a company using AI to improve enterprise sales processes. Realm focuses on making internal knowledge more accessible and actionable for sales teams. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Jern has a background in product development and fintech, having previously worked at Pipe. He is dedicated to leveraging AI to solve longstanding challenges in enterprise sales.

On LinkedIn, Jern shares content related to AI applications in sales, product development, and the challenges of building tech startups. He provides insights into integrating AI into business processes and scaling startups.

Following Jern offers valuable perspectives on AI in sales, product innovation, and startup growth strategies. His posts are insightful for sales professionals, product managers, and entrepreneurs.

9. Olli Kangas

Olli Kangas is the co-founder of Intergrid, a company developing software to help factories transition away from fossil fuels. Intergrid focuses on decarbonizing heavy industry through simulation and optimization tools. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Kangas has a background in engineering and sustainability. He is committed to providing practical solutions for industries to reduce their carbon footprint.

On LinkedIn, Kangas shares content related to industrial decarbonization, software solutions for sustainability, and the challenges of transitioning to clean energy. He provides insights into developing tools for heavy industry and promoting sustainable practices.

Following Kangas can provide

1. Françoise Chombar

Françoise Chombar is the chair and co-founder of Melexis, a Belgian semiconductor company specializing in micro-electronic solutions for automotive and industrial applications. Under her leadership, Melexis has become a key player in the semiconductor industry, known for its innovative sensor and driver ICs. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Fran%C3%A7oise_Chombar?utm_source=openai))

With a master's degree in interpreting from Ghent University, Chombar's expertise spans both technical and managerial domains. She has been instrumental in steering Melexis through technological advancements and market expansions. Beyond her corporate role, she is a staunch advocate for STEM education and gender equality, serving as the president of STEM Platform, an advisory body to the Flemish government. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Fran%C3%A7oise_Chombar?utm_source=openai))

Chombar leverages LinkedIn to share insights on leadership, innovation, and the importance of diversity in tech. She frequently posts about Melexis's latest developments, industry trends, and her engagements in promoting STEM education. Her content often includes thought-provoking articles, company updates, and reflections on her experiences as a female leader in a tech-driven industry.

Following Françoise Chombar on LinkedIn offers valuable lessons in visionary leadership, the integration of technology and business strategy, and the promotion of inclusive work environments. Her posts provide a blend of industry knowledge and personal insights, making her a compelling figure for professionals interested in technology, leadership, and diversity initiatives.

2. Inge Geerdens

Inge Geerdens is the founder and CEO of CVWarehouse, an innovative online recruitment platform that streamlines the hiring process for companies and job seekers. Established in 2006, CVWarehouse has grown to become a trusted partner for numerous organizations seeking efficient recruitment solutions. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Inge_Geerdens?utm_source=openai))

Geerdens holds a master's degree in Applied Linguistics and International Politics, complemented by a degree in KMO Excellence from Vlerick Management School. Her diverse educational background has equipped her with a unique perspective on business operations and communication strategies. She is also a prolific columnist, contributing to publications like De Tijd and Trends magazine, where she shares her insights on entrepreneurship and business management. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Inge_Geerdens?utm_source=openai))

On LinkedIn, Geerdens actively shares her experiences as an entrepreneur, offering advice on business development, leadership, and the challenges of scaling a tech company. Her posts often include articles on recruitment trends, personal reflections on her entrepreneurial journey, and commentary on industry developments.

Following Inge Geerdens provides a window into the mind of a seasoned entrepreneur who has successfully navigated the tech startup landscape. Her candid discussions about the highs and lows of entrepreneurship, combined with practical advice, make her LinkedIn feed a valuable resource for aspiring business leaders and those interested in the recruitment industry.

3. Ilham Kadri

Ilham Kadri is the CEO of Syensqo, a spin-off from Solvay, where she previously served as CEO. Syensqo focuses on advanced materials and specialty chemicals, aiming to drive innovation in various industries. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Ilham_Kadri?utm_source=openai))

Kadri holds a strong background in chemical engineering and has held leadership positions in several multinational companies. Her expertise encompasses business transformation, sustainability, and fostering innovation within large organizations. She is also actively involved in various industry associations and initiatives promoting sustainable development. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Ilham_Kadri?utm_source=openai))

On LinkedIn, Kadri shares her perspectives on leadership, sustainability, and the role of innovation in addressing global challenges. Her posts often include company updates, insights into the chemical industry, and discussions on diversity and inclusion.

Following Ilham Kadri provides valuable insights into leading complex organizations through transformation and the importance of sustainability in business strategy. Her content is particularly relevant for professionals interested in corporate leadership, innovation, and environmental responsibility.

4. Jeroen De Wit

Jeroen De Wit is the CEO of Teamleader, a software company that provides CRM and project management solutions tailored for small and medium-sized enterprises (SMEs). Since its inception, Teamleader has grown significantly, becoming a trusted tool for businesses seeking to streamline their operations.

De Wit's expertise lies in software development and understanding the unique needs of SMEs. He has been instrumental in guiding Teamleader's growth, focusing on user-friendly design and functionality that addresses the challenges faced by smaller businesses.

On LinkedIn, De Wit shares insights into entrepreneurship, software development, and the evolving needs of SMEs. His posts often include company updates, reflections on leadership, and discussions on the role of technology in business efficiency.

Following Jeroen De Wit provides valuable perspectives on building and scaling a tech company, as well as understanding the intersection of technology and SME operations. His content is particularly relevant for entrepreneurs and business leaders looking to leverage software solutions for growth.

5. Conny Vandendriessche

Conny Vandendriessche is a seasoned entrepreneur and co-founder of Accent Jobs, a leading staffing agency in Belgium. She is also the founder of Stella P., a platform dedicated to promoting female leadership and connecting women with board opportunities. ([willow.co](https://www.willow.co/blog/some-of-the-most-influential-belgian-businesspeople-on-linkedin?utm_source=openai))

Vandendriessche's expertise encompasses human resources, talent management, and promoting gender diversity in leadership roles. She is a vocal advocate for women's representation in business and has been recognized for her efforts in this area.

On LinkedIn, Vandendriessche shares content related to leadership, diversity, and the evolving landscape of talent management

6. Fabien Pinckaers

1. Company Overview: Odoo

Odoo is a Belgian-based company that offers a comprehensive suite of open-source business applications, including CRM, e-commerce, accounting, inventory, and project management tools. Founded in 2002 as TinyERP, the company rebranded to OpenERP and later to Odoo in 2014 to reflect its expanded scope beyond traditional ERP systems. As of 2025, Odoo operates in over 10 countries, including the U.S. and Dubai, with more than 7 million users and a valuation exceeding €5 billion .

2. CEO’s Expertise

Fabien Pinckaers is a self-taught programmer and entrepreneur who developed his first business management software at the age of 13. He pursued a Master's degree in Computer Science at Université catholique de Louvain. Under his leadership, Odoo has grown from a small startup to a global enterprise, emphasizing open-source development and user-friendly design. Pinckaers is known for his hands-on approach, often participating in software development, marketing, and customer experience strategies .

3. Type of Content Shared on LinkedIn

On LinkedIn, Fabien shares a mix of content that includes:

• Company Milestones: Updates on Odoo's growth, product launches, and global expansion.
• Thought Leadership: Insights into entrepreneurship, open-source development, and business management.
• Personal Reflections: Stories from his entrepreneurial journey, including challenges faced and lessons learned.
• Engagement with Community: Interacting with followers, responding to comments, and participating in discussions related to technology and business.

4. Lessons from His Content

Professionals can learn several key lessons from Fabien's LinkedIn activity:

• Embrace Open Source: Leveraging open-source models can lead to scalable and customizable solutions that benefit a wide range of users.
• Hands-On Leadership: Staying involved in various aspects of the business fosters a deeper understanding and connection with the product and team.
• Resilience and Adaptability: Overcoming challenges and adapting to market changes are crucial for long-term success.
• Community Engagement: Building and nurturing a community around your product can drive growth and innovation.

5. Personal Branding Strategy on LinkedIn

Fabien's personal branding on LinkedIn is characterized by:

• Authenticity: Sharing genuine experiences and insights from his entrepreneurial journey.
• Educational Content: Providing valuable information and perspectives on business and technology.
• Community Building: Fostering a sense of community among followers by encouraging discussions and feedback.
• Consistency: Regularly updating his audience with relevant and timely content.

6. Additional Observations

Beyond his role at Odoo, Fabien is committed to education and community development. He initiated the "LabOdoo," a mobile lab that travels to schools and universities in Belgium to teach business management to students . His dedication to making business tools accessible and his innovative approach to leadership make him a noteworthy figure for professionals aiming to build a successful career and personal brand.

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 8 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 8 Swedish CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

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7 Swedish CEOs you must follow on LinkedIn in 2025

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1. Hanna Larsson – Founder & CEO of Huntrs

Company Overview: Huntrs and hannalarsson.me 

Huntrs is a personal branding agency founded by Hanna Larsson. The company specializes in helping founders build lean, profitable online businesses through personal branding on LinkedIn and newsletters. Her company hannalarsson.me offers programs and consulting services that help founders to grow their businesses. 

CEO’s Expertise

Hanna Larsson brings a wealth of experience in sales, marketing, and GTM strategies. Her career includes leadership roles at companies like Remote, where she served as Director of Sales EMEA and scaled revenue 42x, and LinkedIn, where she worked as an Enterprise Account Executive focusing on growth and public sector clients in the Nordic countries. Her background also includes positions at Graphmatech, Hansoft, and Applied Nano Surfaces, where she implemented sales processes and marketing initiatives that led to increased revenue and customer projects.  

Type of Content Shared on LinkedIn

Hanna's LinkedIn activity is vibrant and engaging, with a focus on: 

• Personal Branding Tips: She shares actionable advice on building a personal brand, emphasizing authenticity and consistency.
  
• Entrepreneurial Insights: Her posts often reflect on her journey from corporate roles to entrepreneurship, highlighting lessons learned and challenges overcome.
  
• Motivational Content: Hanna frequently posts motivational messages encouraging professionals to take control of their careers and embrace the freedom of entrepreneurship.
  
• Practical Business Advice: She provides guidance on building lean online businesses, focusing on simplicity and effectiveness without the need for extensive tools or budgets.  
  

Lessons from Her Content

• Empowerment: Hanna's content empowers professionals to take initiative in their careers, emphasizing that one doesn't need extensive resources to start a successful business.
  
• Authenticity: She advocates for building a personal brand that reflects one's true self, encouraging authenticity over perfection.
  
• Simplicity: Her approach to business emphasizes simplicity and focus, advising against overcomplicating processes with unnecessary tools or strategies.
  

Personal Branding Strategy on LinkedIn

Hanna's personal branding strategy is characterized by:

• Consistent Messaging: She consistently communicates her mission to help others build profitable online businesses through personal branding.
  
• Engaging Content: Her posts are designed to provoke thought and encourage interaction, often ending with questions or calls to action.
  
• Resource Sharing: Hanna offers free resources, such as newsletters and guides, to provide value to her audience and establish credibility.
  

Additional Observations

Hanna's approach to LinkedIn is a testament to the power of personal branding in the digital age. Her content is not only informative but also inspirational, making her a valuable follow for professionals interested in entrepreneurship, personal development, and effective online presence.

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2. Hjalmar Nilsonne – CEO & Co-founder of Neko Health

Company Overview: Neko Health

Founded in 2018 by Hjalmar Nilsonne and Spotify's Daniel Ek, Neko Health is a Swedish health-tech company aiming to revolutionize healthcare through preventive measures and early detection. The company has developed a full-body scanning technology that utilizes advanced sensors and AI to collect comprehensive health data in a non-invasive manner. With health centers in Stockholm and London, Neko Health has completed over 10,000 scans and has a waitlist exceeding 100,000 individuals. In a significant milestone, the company raised $260 million in a Series B funding round to accelerate its international expansion and further its mission of transforming healthcare from reactive to proactive care. 

CEO’s Expertise

Hjalmar Nilsonne brings a robust background in industrial engineering and management, with a specialization in energy systems from KTH Royal Institute of Technology. Prior to Neko Health, he founded Watty, a company focused on reducing CO2 emissions through energy data analytics. His experience spans clean tech, machine learning, and product development, all of which converge in his current role at Neko Health. 

Type of Content Shared on LinkedIn

Nilsonne's LinkedIn activity is a blend of company milestones, personal reflections, and industry insights. He shares updates on Neko Health's growth, such as new executive hires and funding achievements. Additionally, he provides personal narratives, like his initial skepticism and eventual collaboration with Daniel Ek, offering followers a glimpse into the entrepreneurial journey.

Lessons from His Content

• Transparency in Leadership: By openly discussing both successes and challenges, Nilsonne exemplifies authentic leadership.
  
• Visionary Thinking: His emphasis on preventive healthcare and the integration of technology showcases forward-thinking strategies.
  
• Personal Storytelling: Sharing personal experiences makes his content relatable and engaging, providing valuable lessons for aspiring professionals.
  

Personal Branding Strategy on LinkedIn

Nilsonne positions himself as an innovative leader at the intersection of technology and healthcare. His content strategy includes:

• Highlighting Company Achievements: Regular updates on Neko Health's progress reinforce his role as a proactive CEO.
  
• Engaging Storytelling: Personal anecdotes humanize his professional persona, fostering a deeper connection with his audience.
  
• Thought Leadership: By sharing insights on healthcare innovation and entrepreneurship, he establishes himself as a thought leader in the industry.
  

Additional Observations

Nilsonne's approach to LinkedIn reflects a balance between professional updates and personal engagement. His content not only informs but also inspires, making him a valuable follow for professionals interested in healthcare innovation, entrepreneurship, and effective personal branding.

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3. Cecilia Brändström – CEO of Speakonline & Creator of The Charisma Code

Company Overview: Speakonline

Cecilia Brändström is the founder and CEO of Speakonline, a Stockholm-based consultancy specializing in vocal coaching and communication training. With over 30 years of experience, Cecilia has helped thousands of entrepreneurs and speakers enhance their vocal presence and communication skills. Her approach focuses on developing charismatic leadership by elevating confidence, presence, and communication.  

CEO’s Expertise

Cecilia's expertise lies in vocal coaching, communication, and leadership development. She has a background as a singer and choir director, which informs her unique approach to voice training. Cecilia's methods emphasize the importance of nonverbal communication, body language, and vocal presence in establishing trust and authority. 

Type of Content Shared on LinkedIn

Cecilia is an active LinkedIn user, sharing content that includes:

• Insights on Nonverbal Communication: Discussing how body language and vocal tone impact audience perception.  
  
• Personal Development Stories: Sharing her journey to becoming a world-class vocal coach and encouraging others to commit to personal growth.
  
• Networking Advice: Providing tips on building meaningful connections and turning introductions into opportunities.  
  
• Promotions for The Charisma Code: Highlighting her program designed to help professionals develop charismatic leadership skills.
  

Lessons from Her Content

• The Power of Presence: Cecilia emphasizes that communication is not just about words but also about how you carry yourself and use your voice.
  
• Commitment to Growth: Her personal stories illustrate the importance of setting high standards and consistently working towards self-improvement.
  
• Authentic Networking: She advocates for genuine interactions over superficial networking, focusing on building trust and respect.
  

Personal Branding Strategy on LinkedIn

Cecilia's personal branding strategy includes:

• Consistent Messaging: Her tagline, "I help high-end professionals and entrepreneurs develop charismatic leadership by elevating their confidence, presence, and communication," is consistently used across her posts.  
  
• Engaging Content: She shares relatable stories and actionable advice, fostering engagement and discussions among her followers.
  
• Thought Leadership: By sharing her expertise and unique insights, Cecilia positions herself as a thought leader in the field of communication and leadership.
  

Additional Observations

Cecilia's approach to LinkedIn demonstrates the effectiveness of combining personal storytelling with professional insights. Her content resonates with professionals seeking to enhance their communication skills and develop a commanding presence. By focusing on the nuances of vocal and nonverbal communication, she offers valuable lessons for anyone looking to improve their leadership abilities.

4. Oliver Molander – Founder of Inception Fund & Validio

Company Overview

Oliver Molander is the founder of the Inception Fund, a venture capital firm backing early-stage technical founders in the New Nordic region. The fund focuses on AI infrastructure, machine learning, and deep tech startups, aiming to support the next generation of innovative companies. Additionally, he founded Validio AB, a deep data observability platform that provides real-time validation for data warehouses, lakes, and streams, ensuring data reliability for operational use cases.  

CEO’s Expertise

With over a decade of experience in B2B software, data, and AI infrastructure, Molander has held positions at major tech firms, including Google Sweden AB and Sitecore Corp. A/S. His background encompasses roles in corporate strategy, product development, and venture capital, providing him with a comprehensive understanding of the tech industry.  

Type of Content Shared on LinkedIn

Molander's LinkedIn activity is characterized by:

• Industry Analysis: He shares insights on AI trends, startup growth metrics, and venture capital dynamics.
  
• Event Highlights: Posts about events like AI Builders Night, discussing topics such as VC economics, AI scalability, and building technical moats.  
  
• Thought Leadership: Regular commentary on the evolution of AI applications and infrastructure, often referencing recent developments like Google I/O announcements.  
  

Lessons from His Content

• Data-Driven Decision Making: Emphasizes the importance of leveraging data for strategic planning and operational efficiency.
  
• Early-Stage Focus: Advocates for supporting startups from inception, highlighting the value of early investment and guidance.
  
• Community Building: Encourages the development of a strong tech community in the Nordics, fostering collaboration among founders and investors.
  

Personal Branding Strategy on LinkedIn

Molander positions himself as a bridge between technical innovation and business strategy. His branding strategy includes:

• Consistent Thought Leadership: Regular posts that provide in-depth analysis and commentary on industry trends.
  
• Engagement with Community: Active participation in discussions, responding to comments, and sharing insights from events.
  
• Educational Content: Sharing knowledge and experiences to educate and inspire other professionals in the tech and investment sectors.
  

Additional Observations

Molander's approach to LinkedIn is analytical and informative, catering to professionals interested in AI, venture capital, and startup ecosystems. His content serves as a valuable resource for understanding the intersection of technology and business strategy in the Nordic region.

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5. Jennifer Carlsson – Founder & Beauty Brand Strategist at Mintoiro

Company Overview: Mintoiro

Jennifer Carlsson is the founder of Mintoiro, a Stockholm-based brand strategy consultancy focused exclusively on the beauty industry. Mintoiro is known for delivering:

• Competitive research and market insights for indie and emerging beauty brands.
• Specialized reports such as the “Trending Beauty Brands” lists (e.g., top 100 beauty brands on Instagram and TikTok).
• Packaging design analysis and brand identity evaluations.
  

Mintoiro's insights are used by over 300 top beauty brands and retailers in 36 countries, making it a respected voice in global beauty trend analysis.

CEO’s Expertise

Jennifer is a strategist, designer, and trend forecaster rolled into one. Her strengths include:

• Deep understanding of independent beauty brand ecosystems, especially on platforms like TikTok and Instagram.
• A design background that bridges aesthetics and data.
  Experience helping brands identify whitespace opportunities in saturated markets.

Her work helps brands stand out not just visually, but strategically.

Type of Content Shared on LinkedIn

Jennifer is highly active on LinkedIn and uses the platform as a key channel for thought leadership. Her content includes:

• Trend insights: Regular posts about shifts in beauty branding, aesthetics, and consumer behavior.
• Visual storytelling: Slide decks and carousel posts showcasing examples of brand designs, packaging, and strategic trends.
  Data snapshots: She frequently shares sneak peeks from her reports (e.g., top-performing beauty brands on TikTok).
• Educational posts: Advice for founders on positioning, differentiation, and visual branding.

Her tone is clear, accessible, and informative—ideal for founders, designers, and marketers.

Lessons from Her Content

• Niche mastery builds authority: Jennifer’s success shows the value of going deep into a niche (in her case, indie beauty branding) and owning that space.
• Design + data is powerful: She blends visual insights with hard numbers—an approach that appeals to both creatives and strategists.
  Consistency = recognition: Through consistent posting and a recognizable visual style, she’s built strong brand recognition around her personal and company brand.
  

Personal Branding Strategy

Jennifer has a very intentional personal brand strategy, which includes:

• High-value visual content: She publishes engaging, aesthetic-heavy posts that reflect her design expertise.
• Trust-building through transparency: She’s open about her research process and shares real data, not just opinions.
  Community orientation: Jennifer often tags and highlights brands, creating a ripple effect of engagement and collaboration.
• Platform focus: She prioritizes LinkedIn (rather than Instagram or X) as her main professional outlet—an intentional choice that helps her stand out in the beauty sector.

Additional Observations

• Jennifer is a great example of how founders outside of tech can build a powerful presence on LinkedIn.
• She positions herself as both analytical and artistic, appealing to a wide audience of professionals.
• Her work provides inspiration for anyone building a niche B2B brand, especially in a visually-driven category.

6. Anton Osika – Co-Founder & CEO of Lovable

Company Overview: Lovable

Lovable is a Stockholm-based AI startup co-founded by Anton Osika and Fabian Hedin. The company is developing an AI-powered tool that enables users to create software applications by simply describing them in natural language, eliminating the need for coding. Since its launch, Lovable has achieved remarkable growth, reaching $10 million in annual recurring revenue (ARR) within 60 days and $17.5 million in ARR after just three months. The platform boasts an impressive 85% Day 30 retention rate, surpassing that of ChatGPT. Lovable's rapid success is attributed to its focus on user-centric design, community engagement, and leveraging open-source tools like GPT-Engineer to build a passionate early user base.  

CEO’s Expertise

Anton Osika is a seasoned technical professional with extensive experience in software development and engineering. Before founding Lovable, he served as the CTO and Co-Founder of Depict.ai, a Y Combinator-backed startup that secured $20 million in funding. His background also includes roles as a Founding Engineer at Sana, Research Engineer and Data Engineer at Ampfield Aktiebolag, and a position with the ATLAS Supersymmetry Group at CERN. Anton holds a Master of Science in Engineering Physics and Applied Mathematics from KTH Royal Institute of Technology and a Bachelor of Science in Physics from The Hong Kong University of Science and Technology.  

Type of Content Shared on LinkedIn

Anton actively shares insights into Lovable's growth, product development, and team dynamics on LinkedIn. His posts often highlight company milestones, such as welcoming new team members, and provide a behind-the-scenes look at the startup's journey. He also engages with the community by sharing lessons learned, challenges faced, and strategies employed in building Lovable.  

Lessons from His Content

• Transparency in Growth: Anton openly discusses Lovable's rapid growth and the strategies that contributed to its success, offering valuable insights for aspiring entrepreneurs.
  
• Emphasis on Team and Culture: He highlights the importance of building a strong, passionate team and fostering a culture that prioritizes user needs and fast execution.
  
• Leveraging Community: By engaging with the open-source community and sharing tools like GPT-Engineer, Anton demonstrates the power of community-driven growth.
  

Personal Branding Strategy on LinkedIn

Anton positions himself as an innovative leader at the intersection of AI and product development. His LinkedIn strategy includes:

• Authentic Storytelling: Sharing personal experiences and company updates to build a relatable and trustworthy personal brand.
  
• Thought Leadership: Providing insights into the future of software development and the role of AI, establishing himself as a forward-thinking expert in the field.
  
• Community Engagement: Actively participating in discussions and sharing resources to foster a sense of community and collaboration.
  

Additional Observations

Anton's approach to LinkedIn reflects a balance between professional achievements and personal insights. His content serves as a valuable resource for professionals interested in AI, entrepreneurship, and innovative product development.

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7. Oscar Höglund – Co-Founder & CEO of Epidemic Sound

Company Overview: Epidemic Sound

Epidemic Sound is a Stockholm-based music licensing company founded in 2009 by Oscar Höglund, Peer Åström, David Stenmarck, Hjalmar Winbladh, and Jan Zachrisson. The company offers a vast library of royalty-free music and sound effects, empowering creators—from YouTubers to global brands—to enhance their content without the complexities of traditional licensing. Epidemic Sound has revolutionized the music industry by providing a platform where artists can retain ownership of their work while reaching a global audience.  

CEO’s Expertise

Oscar Höglund is a seasoned entrepreneur with a background in economics and management. Educated at the Stockholm School of Economics, he has also studied at the Wharton School of the University of Pennsylvania and L’Institut Catholique de Paris. Before founding Epidemic Sound, Oscar was part of the management team at Zodiak Television, where he co-founded the subsidiary 5th Element. He also co-founded United Screens, the leading multi-channel network in the Nordics, and has served on the board of Toca Boca and as an advisor to Perfect Day Media.  

Type of Content Shared on LinkedIn

Oscar actively shares insights on LinkedIn, focusing on:

• Industry Trends: Discussing the evolution of the music industry and the role of technology in shaping its future.
• Company Milestones: Highlighting Epidemic Sound's achievements, such as reaching 3 billion daily views across platforms. 
• Leadership Insights: Sharing personal experiences and lessons learned from building a successful global company.
• Interviews and Podcasts: Featuring discussions with industry leaders and innovators.  
  

Lessons from His Content

From Oscar's LinkedIn presence, professionals can learn:

• Innovation in Traditional Industries: How to disrupt established sectors by introducing new business models.
  
• Global Scaling: Strategies for expanding a company internationally while maintaining its core values.
  Creator Empowerment: The importance of supporting creators and artists in the digital age.
• Data-Driven Decisions: Utilizing data to inform business strategies and measure success.
  

Personal Branding Strategy on LinkedIn

Oscar's LinkedIn strategy includes:

• Consistent Messaging: Regularly sharing updates and insights that align with Epidemic Sound's mission and values.
  Engagement with Followers: Actively responding to comments and participating in discussions.
  Thought Leadership: Positioning himself as an expert in the intersection of music, technology, and entrepreneurship.
  Authenticity: Providing a behind-the-scenes look at his experiences and challenges as a CEO.
  

Additional Observations

Oscar's approach to LinkedIn demonstrates the power of combining personal experiences with professional insights. His content serves as a valuable resource for aspiring entrepreneurs and professionals interested in the music and tech industries.

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8. Niklas Zennström – Co-Founder of Skype & CEO of Atomico

Company Overview: Atomico

Niklas Zennström is the founder and CEO of Atomico, a London-based venture capital firm established in 2006. Atomico focuses on partnering with ambitious entrepreneurs who leverage technology to drive positive global change. The firm has invested in over 200 companies across four continents, including notable names like Supercell, Klarna, and Lilium.  

CEO’s Expertise

Zennström is best known for co-founding Skype, a platform that revolutionized global communication, which was acquired by eBay in 2005 and later by Microsoft in 2011. He also co-founded Kazaa, a peer-to-peer file-sharing application, and Joost, an online video distribution service. His extensive experience in building and scaling tech companies has positioned him as a leading figure in the European tech ecosystem.  

Type of Content Shared on LinkedIn

On LinkedIn, Zennström shares content that includes:

• Industry Insights: Discussions on Europe's position in the global tech landscape and the importance of tech sovereignty. 
• Investment Announcements: Updates on Atomico's funding rounds and investments in innovative startups.  
  Thought Leadership: Perspectives on redefining impact investing to encompass broader societal goals beyond traditional sustainability metrics.
• Personal Reflections: Insights from his entrepreneurial journey, including experiences with Skype and Kazaa.
  

Lessons from His Content

Professionals can glean several lessons from Zennström's LinkedIn activity:

• Challenging the Status Quo: His emphasis on disrupting traditional industries encourages a mindset of innovation and questioning existing norms.
• Global Perspective: By highlighting Europe's potential in the tech sector, he advocates for a more balanced global tech ecosystem 
• Broadening Impact: His approach to impact investing underscores the importance of considering various societal factors, including security and prosperity, in investment decisions.
  

Personal Branding Strategy on LinkedIn

Zennström's LinkedIn strategy includes:

• Thought Leadership: Regularly publishing articles and posts that provide deep insights into the tech industry and investment strategies.
• Engagement: Interacting with followers through comments and discussions, fostering a community around his content.
• Authenticity: Sharing personal experiences and reflections, offering a transparent view of his entrepreneurial journey.
  

Additional Observations

Beyond his professional endeavors, Zennström is actively involved in philanthropy through Zennström Philanthropies, focusing on climate change and social entrepreneurship. He also supports initiatives aimed at preserving the Baltic Sea's health. 

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You don’t always have to create content to share something valuable. Sometimes, curating is even better.

Sharing one or more great articles, podcasts, or industry trends shows you’re informed, thoughtful, and engaged in your space. It sparks conversations. It builds trust. And it’s one of the easiest ways to stay visible on LinkedIn without constantly talking about yourself.

But here’s the thing: simply dropping a link doesn’t do much.

A curated post works best when you add context.

• Why does it matter?
• What stood out?
• How does it connect you to your work?

That’s the part most people skip, either because they’re short on time or unsure what to say. But that's exactly what matters.

Fortunately, Will can help you do that in just a couple of minutes.

Here's how Will helps you create a curated post

1. Share the links via WhatsApp

Send Will the URLs of the articles, podcasts, or resources you want to share. You can send them in one message or multiple messages.

2. Will reads the info and pulls out key insights

Will is going to scan your links and identify what’s relevant. For every message you send, he will ask further questions or write a post.

If you want to create a curated post, ask Will to write a post combining the links you've just shared.

Then, you can add further context like a specific quote, idea, or section that caught your eye.

3. He adds your perspective

When Will writes a post for the first time, he uses a default writing style. Once he's connected to your LinkedIn, he analyses your previous posts and updates his writing style to match yours, so it feels more personal.

4. You shape it and approve it

Want to adjust the tone, swap the hook, or try a bolder take? Just send a quick message or voice note. Will edits it instantly.

When it feels right, you give your final approval and Will shares the post from WhatsApp straight to LinkedIn.

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If you’re a founder or executive, posting on LinkedIn probably isn’t your top priority. Still, when your company shares something big like a launch, a milestone or a great story, you want to help spread the word. 

The easiest move? Reposting it.

Maybe with a quick “Proud of the team” or “Exciting news!” or just copy-pasting the caption entirely. It works, to an extent.

But seeing 10 people share the exact same post doesn’t exactly spark curiosity. Eventually, people scroll past and everyone's reach takes a dip.

Here’s what works better: repurposing the company post into something personal.

You don’t need to come up with something original. You just need a slightly different angle: a behind-the-scenes thought, a personal takeaway, or even a quick opinion. That kind of post adds value and gets noticed.

And with Will, it takes less than 2 minutes.

Here’s how Will turns a company post into a unique personal post

1. Share the company post

Drop the link to your company’s LinkedIn post or send a screenshot via WhatsApp. Will grabs the content, reads the context, and gets to work.

2. Will analyses the information 

He identifies the key message and asks if there’s anything specific you’d like to add, like your role in it, a team insight, or how it ties back to something you care about.

3. He helps you make it personal

By combining the post and your extra touch, Will turns the company post into something that feels like you. He knows how you write from analysing your previous LinkedIn posts, so no-one will even notice you got some AI help.

4. You give the final go-ahead

Want to make further adjustment, try a different hook or adjust the focus? Will can apply your changes or offer a few variations so you can test which angle feels right. Once the post sounds like something you’d actually say, Will publishes it to your personal LinkedIn account, straight from WhatsApp.

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You don’t always have to start from scratch to create something valuable.

Whether it’s a blog post you’ve written or an article that stuck with you, chances are there’s a thought in there worth sharing on LinkedIn. Not just to pass along the link, but also to add your perspective.

Because that’s what people pay attention to.

When you reflect on something you’ve read, it helps others see it in a new way too. That’s what builds relevance and trust over time. Not constant posting, but thoughtful, consistent visibility.

The challenge? It takes time to turn long-form content into something short, sharp, and shareable.

That’s where Will comes in to quickly write something meaningful that still sounds like you.

Here's how Will helps you turn articles into LinkedIn posts

1. Share the article

Send Will the URL of your blog post, article, report or whatever you've read or written. That’s all he needs to begin.

2. Will reads and picks out what matters

He scans the article to understand the key takeaways, tone, and structure. He then writes a short summary of the post with an intro, middle and call to action. If you've posted on LinkedIn before, Will adapts to your tone based on your past posts. Whether you're professional and polished or informal and witty, the end result still sounds like you.

3. You shape it together

Want to focus on a different angle? Add a personal insight or adjust the language? Just send a quick text or voice message. Will takes care of the edits. You can include images, link to the post and tag relevant companies, all from within the chat. Once you're happy with how it reads, Will asks for your explicit permission to post it straight to LinkedIn. You never need to leave WhatsApp.

Bonus: if the article has more than one good angle, Will can help you turn it into a short series of posts too.

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Whether you're a podcast host or you’ve just listened to a great podcast episode, you'll want to share something about it on LinkedIn without wasting too much time.

Maybe it was a sharp insight, a surprising moment, or just something that made you think.
You know it’s worth sharing, but finding the time (and words) to do it? That’s where it gets tricky.

Will makes it super easy to turn an entire episode or just a great moment into a well-written LinkedIn post you’re proud to share.

On top of that, you'll be prompted to add your own thoughts to give the post your unique perspective.

Here’s how Wil turns podcast episodes into LinkedIn posts

1. Share the podcast link

Drop the URL of the podcast episode into your WhatsApp chat with Will. That’s all he needs to get started.

2. Will pulls in the context

Will grabs the relevant info from the episode and asks you for any specific highlights that stood out. Maybe it's a quote or specific passage. Or maybe the episode reminded you of something else. Just share whatever's on your mind and Will takes it from there.

3. He writes like you

Will analyses your previous LinkedIn posts to match your tone and style. He then writes a post for you that brings together the information from the podcast and the insights that you've shared.

4. You shape it together

If you don't fully like Will's draft, you can make all the changes you want. Ask Will to rewrite a sentence or change a word and he'll do it. Too much work to type it all out? Say it in a voice message.

Once you're ready, Will asks for explicit permission to post your draft to LinkedIn. He'll include an image from the podcast and/or link to the podcast episode. You can even tag the company behind it. You don't need to leave WhatsApp.

This is how podcast ideas get a second life or how you can share your favourite episodes without wasting time.

It’s been a month since we launched Will internationally, starting with our Product Hunt launch on April 11th. Here’s a transparent recap of what we’ve achieved, learned, and experienced so far.  

Our target for April was to reach 340 trial users by the end of the month. We closed the month just below the goal, at around 320 users. Still not bad for a brand-new product.

It washard work to get there, though. While there’s a huge market for Will, we still need to do a lot of manual work to bring new users on board. On the bright side, we have had at least one new user for 43 days in a row—that includes people from within our network in the weeks prior to our Product Hunt launch.

Most importantly, we’ve already reached over 10 paying users in the first month. In fact, it looks like it’s going to be easier to convert people from the free trial to a subscription than it is to convince them to start the trial.

How we made Will "launch-ready"

From the beginning, the vision for Will was crystal clear: a virtual social media assistant that lives inside WhatsApp and helps you build your personal brand on LinkedIn. That clarity helped guide all our early decisions. 

We kicked off development in February, and in those first few weeks, speed was everything. We focused on getting a working product out quickly, without all the bells and whistles. (The more features you add early on, the more you slow yourself down. Not just in building, but also in maintaining.)

We also knew that a half-baked feature can do more harm than good. It might seem useful to include it, but unless you’re committed to improving it fast, it just becomes dead weight. Worse, it can confuse users or lead to negative experiences. That’s why we became very intentional about what to include. We chose to only ship features that were good enough to be genuinely useful and then iterate fast from there.

One thing we almost didn’t include in the first version was payment. Initially, we leaned towards making Will free for early users but adding payment upfront is essential to get honest feedback. People saying “this is great” is one thing, but people starting a subscription is something much more valuable. 

Another feature—or skill as we like to call them—we doubted was publishing. Initially we’d allow users to draft posts in WhatsApp and copy-paste them to LinkedIn. But we quickly realised how limiting that would be. Seamless posting is central to the experience and a major reason why Will is more convenient than using something like ChatGPT. Looking back, it’s hard to see how we thought we could launch without it.

How have we distributed the product so far?

Prior to our Product Hunt launch, we talked to about 100 people at SuperNova to get them to test Will. From our Product Hunt launch itself, we had a few dozen users. 

We have put the rest of our efforts into reaching out to our network, social media and brainstorming new ideas for wider reach.

The idea with one-on-one outreach is that it’s much easier to get those first users. As Seth Godin once said, “Share your product with ten people. If they share it naturally with their friends, you’ve built something great. If not, you need to get back to the drawing table.”

For Will, we’ve seen positive feedback from those first interactions, but we’re not the next Lovable yet ;) 

Besides, Seth’s advice needs to be taken with a grain of salt. His original ideas are from 2009. 16 years later, hundreds of new products see the light of day every single day. It’s getting much harder to be the one product people talk about.

So while getting these early conversations with lots of feedback and learnings is super important, we also need to start focusing on viral growth. 

Social media, of course, is our core acquisition channel. The funny thing is that we have lots of experience with B2B social media marketing, but now we need to play the B2C game with Will.

We’ve seen that the social media market for products like ours is dominated by LinkedIn influencers. That’s good and bad news. We’re not the type of people who love false promises, but neither is our audience. So while it’s going to get harder to get there with authentic content, it’s going to pay off in the long run.

Some other things we’ve tried is sharing our story on secondary channels. The videos for our website are hosted on YouTube, so we kind of get free exposure from there as well. We’ve also been sharing some updates about our experience on places like Medium, our LinkedIn newsletter and IndieHackers. These, of course, are more likely to pay off in the long term than right now. 

What were the first reactions?

The first reactions to Will were encouraging.

At the launch, many features were still missing but early users gave us great reactions and useful feedback. Internally, we also love using Will—we might even have to add a feature to limit the amount of posts our CEO can post in a day ;) 

We also gained some subscribers early on, which gives us the signal that we’re on the right track. That also helps us prioritise what to build next because the feedback from a paying user is much more valuable than that of a tester.

What’s next for Will? 

In terms of product development, the early feedback has helped us prioritise new skills for Will. We probably have a hundred features we could add but only a small fraction of them are truly essential. Thanks to our user feedback we’ve been able to narrow that list down to just a few skills that we could easily develop according to priority. That clarity was both validating and energising.

In the next phase of growth, we need to reach more customers. The goal for May is 500+ customers. And it’s going to grow month by month. So we need to find a perfect balance between short and long term efforts. Right now, we’ve got two people running several experiments. At the same time, the product team is working on a “Will Skill” to enable referrals. 

These are the experiments we’re running or going to start running soon:

1. Listicles with CEOs of different countries who are active on LinkedIn.
2. Individual outreach to CEOs and business leaders.
3. Creating informational website content about AI solutions for social media.
4. Getting backlinks/mentions from listicles and databases with social media tools.
5. Starting a video series about personal branding.
6. Partnering with events to get their visitors to post on social media.
7. Sharing feedback and testimonials from early users.

As you can see, there’s a healthy mix of short and long term efforts. We’re going to run each experiment for some time and reassess. Next month, we’ll continue with the ones that show some traction, and replace the others with new experiments.

In conclusion, it’s been an exciting first month with lots of positives but also room for improvement. We’re convinced that our product is useful, we just need to reach more people and make sure they’re just as convinced as we are. 

In this post, we delve into the LinkedIn strategies of 10 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

10 Canadian CEOs you must follow on LinkedIn in 2025

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1. Michael Litt - CEO of Vidyard

• Company: Michael Litt is the Co-founder and CEO of Vidyard, a Kitchener, Ontario-based video platform that originated as a fourth-year design project at the University of Waterloo. Founded in 2011, Vidyard has evolved into a leading provider of video hosting and analytics solutions, empowering businesses to leverage video for marketing, sales, and internal communications. The company has raised over $85 million in funding and serves a global clientele. ‍

• LinkedIn Activity: Michael actively shares insights on video technology, AI integration, and leadership. Notable posts include:
  • Discussing the role of AI in enhancing outreach efforts and the importance of video in modern communication.
  • Announcing Vidyard's achievement of surpassing $1 million in annual recurring revenue from AI-driven products.
  • Reflecting on conversations with business leaders about AI adoption and its impact on productivity

• Personal Branding: Michael positions himself as a forward-thinking leader at the intersection of video technology and AI. He emphasizes the human element in digital communication and advocates for the use of video to build authentic connections. His thought leadership extends to discussions on startup growth, sales strategies, and the future of work.

• Why Follow: For insights into leveraging video and AI to enhance business communication, drive sales, and foster authentic customer relationships. Michael's experiences offer valuable lessons for entrepreneurs, marketers, and tech enthusiasts navigating the evolving digital landscape.

• What You Can Learn from Him: Michael exemplifies how to scale a tech startup by aligning product innovation with market needs. His approach underscores the importance of adaptability, continuous learning, and integrating emerging technologies to stay ahead in a competitive environment.

2. Jeff Shiner - CEO of 1Password

• Company: Jeff Shiner serves as the Co-CEO of 1Password, a leading identity security platform that protects over 100,000 businesses worldwide, including IBM, Slack, and GitLab. Since joining in 2012, Jeff has been instrumental in scaling the company from a 20-person startup to a global leader in password and secrets management. Under his leadership, 1Password has pioneered innovations like Extended Access Management (XAM) and integrated Agentic AI Security to address modern cybersecurity challenges.

• LinkedIn Activity: Jeff actively shares insights on cybersecurity, leadership, and company milestones. Notable posts include:
  • Announcing the expansion of 1Password's Extended Access Management platform, introduction of Agentic AI Security, and partnership with Drata to enhance organizational security.
  • Reflecting on his journey with 1Password and the company's commitment to responsible growth in a conversation on the Kleiner Perkins Grit Podcast.
  • Discussing the importance of putting people first when facing sophisticated cyber threats in his Forbes article.
  • Sharing leadership updates, including welcoming Greg Henry as CFO and Jeannie De Guzman as COO, to support 1Password's ambitious vision. ‍

• Personal Branding: Jeff positions himself as a forward-thinking leader who emphasizes the human element in cybersecurity. He advocates for building products that bridge the gap between security and convenience, ensuring that users are both protected and empowered. His leadership style focuses on eliminating obstacles and fostering a culture of innovation and responsibility.

• Why Follow: For insights into scaling a tech company, navigating the evolving cybersecurity landscape, and leading with a people-first approach. Jeff's experiences offer valuable lessons for entrepreneurs, tech leaders, and professionals interested in the intersection of security and user experience.

• What You Can Learn from Him: Jeff exemplifies how to drive sustainable growth by aligning product innovation with customer needs and industry trends. His approach underscores the importance of adaptability, continuous learning, and prioritizing both security and usability in product development.

3. Ritika Saraswat - CEO of Re-Defined

• Company: Ritika Saraswat is the Founder and CEO of Re-Defined, a social enterprise dedicated to empowering immigrants and international students by bridging the gap between potential and opportunity. Through community-building, mentorship, and upskilling initiatives, Re-Defined has impacted over 15,000 individuals across Canada, India, Nigeria, and Ghana.

• LinkedIn Activity: Ritika actively shares insights on career development, personal growth, and the challenges faced by international students. Notable posts include:
  • Discussing the importance of strategic effort allocation and the development of the "3P framework"—Purpose, Potential, and Perception—to achieve career success.
  • Reflecting on her journey as an international student in Canada and the realization that led her to start Re-Defined to support others facing similar challenges.
  • Announcing the launch of her podcast, "Re-Defining Your Potential," aimed at helping individuals recognize and realize their inherent value and power.
• Personal Branding: Ritika positions herself as a global keynote speaker, LinkedIn Top Voice, and one of the Top 200 Global Women Leaders. Her personal brand emphasizes authenticity, resilience, and a commitment to empowering marginalized communities through education and mentorship. ‍

• Why Follow: For valuable insights into navigating the challenges of immigration, building a successful career as an international student, and fostering personal growth through community engagement and self-empowerment.

• What You Can Learn from Her: Ritika exemplifies how to transform personal challenges into platforms for social impact. Her journey highlights the importance of community support, strategic personal branding, and the continuous pursuit of purpose-driven goals.

4. Melonie Dodaro - CEO of Top Dog Social Media

• Company: Melonie Dodaro is the Founder and CEO of Top Dog Social Media, a digital marketing agency specializing in LinkedIn lead generation and social selling strategies. Since its inception in 2010, the company has empowered over 32,000 businesses and individuals worldwide to boost revenue through relationship-based selling combined with AI tools. ‍

• LinkedIn Activity: Melonie actively shares insights on LinkedIn best practices, social selling, and AI integration. Notable posts include:
  • Discussing the diminished impact of hashtags on LinkedIn visibility and advising users to focus on clarity and substance in their posts.
  • Emphasizing the importance of authentic content creation over AI-generated text, highlighting the need for personal voice and originality.
  • Sharing strategies for creating engaging content that resonates with target audiences, such as using micro-content to address specific problems. ‍

• Personal Branding: Melonie positions herself as a global B2B marketing strategist and a leading expert on LinkedIn marketing and social selling. She is a six-time published author, with notable works including "LinkedIn Unlocked" and "Navigating LinkedIn for Sales." Her approach combines cutting-edge AI tools with LinkedIn strategies to increase lead generation and optimize sales processes, all while focusing on trust and relationship-building over hard-sell tactics.

• Why Follow: For valuable insights into leveraging LinkedIn for B2B marketing, integrating AI into sales strategies, and building authentic professional relationships. Melonie's content is particularly beneficial for entrepreneurs, sales professionals, and marketers aiming to enhance their social selling techniques.‍

• What You Can Learn from Her: Melonie exemplifies how to effectively combine traditional relationship-building with modern digital tools to drive sales and marketing success. Her emphasis on authenticity, clarity, and strategic use of AI offers a roadmap for professionals seeking to stand out in the crowded digital landscape.

5. Andrew Graham - CEO of Borrowell

• Company: Andrew Graham is the Co-founder and CEO of Borrowell, a Canadian fintech company dedicated to helping consumers make informed financial decisions. Under his leadership, Borrowell has grown to serve over three million users, offering services such as free credit scores, financial product recommendations, and tools to build credit history. The company was the first in Canada to provide free credit scores and to allow consumers to report rent payments to Equifax, aiding in credit building.

• LinkedIn Activity: Andrew actively shares insights on fintech innovation, financial wellness, and open banking. Notable engagements include:
  • Participating in discussions about the importance of open banking and its potential to drive innovation and better consumer services in Canada.
  • Highlighting Borrowell's initiatives, such as the Rent Advantage program, which allows renters to report their rent payments to credit bureaus, helping them build credit history.
  • Engaging in conversations about the startup ecosystem in Canada and offering advice to fintech founders on balancing rapid iteration with the need for secure and reliable financial products.

• Personal Branding: Andrew positions himself as a forward-thinking leader in the fintech space, advocating for consumer empowerment through access to financial information and tools. His background in finance and public policy informs his approach to building products that address real consumer needs, such as improving credit accessibility for newcomers to Canada.

• Why Follow: For insights into the evolving fintech landscape in Canada, discussions on financial inclusion, and perspectives on policy developments like open banking. Andrew's content is particularly valuable for entrepreneurs, policymakers, and consumers interested in financial technology and innovation.

• What You Can Learn from Him: Andrew exemplifies how to identify and address gaps in the financial services industry by leveraging technology and data. His emphasis on consumer-centric solutions and advocacy for regulatory changes offers a roadmap for building impactful fintech products that promote financial well-being.

6. Michael Katchen - CEO of Wealthsimple

• Company: Michael Katchen is the Co-founder and CEO of Wealthsimple, a Toronto-based financial services innovator founded in 2014. Under his leadership, Wealthsimple has grown to manage over C$50 billion in assets, offering a suite of products including investing, savings, tax filing, and cryptocurrency trading. The company aims to democratize financial services, making them accessible and straightforward for everyone.

• LinkedIn Activity: Michael actively shares insights on fintech innovation, financial inclusion, and civic engagement. Notable posts include:
  • Highlighting the inefficiencies in Canada's financial system, particularly the reliance on physical cheques for account transfers, and advocating for automated solutions to protect investors.
  • Announcing Wealthsimple's initiative to educate voters by hosting a podcast series featuring representatives from major political parties, emphasizing the role of business leaders in encouraging voter turnout.
  • Celebrating Wealthsimple's 10th anniversary, reflecting on the company's journey and its mission to help everyone achieve financial freedom.

• Personal Branding: Michael positions himself as a visionary leader in the fintech space, committed to simplifying financial services and promoting financial literacy. His background includes experience at 1000Memories, a Silicon Valley startup acquired by Ancestry.com, which inspired him to return to Canada and launch Wealthsimple.

• Why Follow: For insights into building a purpose-driven fintech company, discussions on financial system reforms, and initiatives aimed at enhancing financial literacy and civic participation.

• What You Can Learn from Him: Michael exemplifies how to leverage technology to disrupt traditional financial services, the importance of user-centric design in product development, and the role of corporate leadership in societal issues

7. Michele Romanow - CEO of Clearco

• Company: Michele Romanow co-founded Clearco (formerly Clearbanc) in 2015 alongside Andrew D'Souza. Clearco is a Canadian fintech company specializing in non-dilutive revenue-share agreements with startups. The platform utilizes artificial intelligence to analyze businesses' financial health and revenue, offering capital from $10,000 up to $10 million based on metrics like ad spend and unit economics. This approach aims to remove bias from traditional venture capital funding, resulting in more capital being extended to female founders compared to industry averages.

• LinkedIn Activity: Michele actively shares insights on entrepreneurship, fintech innovation, and her experiences as a tech founder. Notable posts include:
  • Discussing the challenges and lessons learned from scaling Clearco and navigating the fintech landscape.
  • Highlighting the importance of diversity and inclusion in startup funding and how Clearco's model supports underrepresented founders.
  • Sharing her journey and perspectives as a judge on CBC's "Dragons' Den," offering advice to aspiring entrepreneurs.

• Personal Branding: Michele positions herself as a visionary entrepreneur and advocate for inclusive funding in the startup ecosystem. Her background includes co-founding multiple startups and serving as a judge on CBC's "Dragons' Den," where she provides mentorship and investment to budding entrepreneurs.

• Why Follow: For valuable insights into fintech innovation, startup scaling strategies, and discussions on creating equitable opportunities in entrepreneurship. Michele's content is particularly beneficial for founders, investors, and individuals interested in the intersection of technology and finance.

• What You Can Learn from Her: Michele exemplifies how to leverage technology to disrupt traditional industries, the importance of data-driven decision-making in funding, and the role of leadership in fostering inclusive business practices.

8. Barb Stegemann - CEO of The 7 Virtues Beauty

• Company: Barb Stegemann is the Founder and CEO of The 7 Virtues Beauty Inc., a Halifax-based social enterprise that produces clean, vegan, and sustainably sourced perfumes. Established in 2010, the company sources essential oils from nations rebuilding after conflict, such as Afghanistan, Haiti, Rwanda, and the Middle East, aiming to empower local communities and promote peace through commerce.

• LinkedIn Activity: Barb actively shares insights on social entrepreneurship, ethical sourcing, and women's empowerment. Notable engagements include:
  • Discussing the importance of supporting farmers in war-torn regions by sourcing legal crops, thereby providing alternatives to illicit activities and fostering economic growth.
  • Highlighting partnerships with organizations like Days for Girls and Charity Water to address issues such as period poverty and access to clean water.
  • Sharing her journey from launching the company in her garage to achieving international success, emphasizing resilience and purpose-driven business practices.

• Personal Branding: Barb positions herself as a visionary entrepreneur and advocate for ethical business practices. Her personal brand is characterized by a commitment to social impact, empowerment, and sustainability. She is also the author of the bestselling book The 7 Virtues of a Philosopher Queen, which serves as a guide for women to lead with wisdom and strength.

• Why Follow: For insights into building a successful social enterprise, strategies for ethical sourcing, and inspiration on leading with purpose. Barb's journey offers valuable lessons on resilience, innovation, and the power of aligning business goals with social impact.

• What You Can Learn from Her: Barb exemplifies how to transform personal adversity into a mission-driven enterprise that not only achieves commercial success but also contributes positively to global communities. Her approach demonstrates the potential of business as a force for good.

9. VIri Perez - CEO of Nanosentinel

• Company: NANOSentinel Technologies is a Canadian deep-tech startup offering a portable “lab-in-a-box” for trace metal detection at the point of use. Their platform delivers near-real-time analysis—critical for mineral refinement processes and environmental monitoring—without the need for centralized labs 
• LinkedIn Activity: Dr. Pérez shares product milestones (e.g., pilot deployments in mining sites), highlights partnerships with environmental agencies, and posts technical deep dives on nanosensor performance and field-validation results

• Personal Branding: She positions herself as a translational scientist-entrepreneur, blending rigorous academic research (PhD in Chemistry) with commercial savvy. Her updates emphasize both the science behind portable sensing and its real-world impact on sustainability and safety.

• Why Follow: For insights into commercializing advanced sensing technologies, bridging lab research with industrial applications, and leading a mission-driven deep-tech venture from proof-of-concept to market adoption.

• What You Can Learn from Her: Dr. Pérez exemplifies mission-driven innovation: she uses LinkedIn to transparently document each stage of product development—from lab bench to field trials—building credibility and excitement. Aspiring deep-tech founders can emulate her by sharing technical learnings, real-world validations, and impact stories to engage both scientific and industry audiences

10. Carla Spina PhD. - CEO of Noa Therapeutics

• Company: Noa Therapeutics is a preclinical Canadian biotech company pioneering multimodal, non-steroidal small-molecule therapies for complex inflammatory skin diseases like atopic dermatitis. Their lead candidate, NOA-104, simultaneously targets immune modulation, barrier restoration, and antimicrobial action—aiming to break the cycle of trial-and-error treatments and deliver meaningful, durable outcomes without compromising systemic immunity

• LinkedIn Activity: Dr. Spina regularly posts company milestones, such as their oversubscribed pre-seed financing round announced in March 2024, and shares technical deep dives on NOA-104’s preclinical data and mechanistic rationale Noa Therapeutics. She also highlights conference appearances (e.g., BIO-Europe Spring 2025, Biotech Showcase 2025) and her keynote talks, underscoring Noa’s progress toward proof-of-concept studies

• Personal Branding: Carla presents herself as a scientist-entrepreneur, bridging rigorous academic research (PhD in Bioinorganic Chemistry from McGill University under Dr. D.S. Bohle) with commercial leadership. She emphasizes her systems-biology approach to drug development, transparency in sharing both successes and challenges, and her commitment to inclusive innovation for underrepresented biotech founders.

• Why Follow: Follow Dr. Spina for a front-row view of how a deep-tech biotech startup progresses from lab bench to investor deck—complete with technical insights, funding updates, and field-validation stories. Her posts offer a transparent case study in raising capital, forging strategic partnerships, and leading preclinical initiatives in an underserved therapeutic area.

• What You Can Learn from Her:
  • Mission-Driven Storytelling: She ties each update back to her personal motivation (inspired by witnessing unmet needs in patients, including her sister with lupus) and Noa’s vision of “defying convention”.
  • Technical Transparency: Carla shares mechanistic rationales and preclinical results, helping non-scientist stakeholders grasp the complexity of multimodal therapeutics.
  • Community & Mentorship: By highlighting her mentoring of emerging scientists and participation in professional forums, she models how to build an ecosystem of support around a venture.
  • Thought Leadership: Her reflections on paradigm shifts in inflammatory disease treatment position her as a visionary—demonstrating how to use LinkedIn for both scientific credibility and entrepreneurial storytelling.

Most of us have more ideas than we give ourselves credit for.

They might show up in the middle of a conversation, during a walk, or while reading an article. Ideas about your work. Your industry. What you’ve learned and what others might benefit from. But more often than not, they stay in our heads.

Why?

Sometimes it’s fear. What if the idea isn’t that good? What if no one reacts?

More often, it’s logistics. Sharing thoughts online sounds simple, but it takes time and headspace. Writing in a way that feels clear and authentic is hard. And doing it regularly? That feels near impossible for most busy professionals.

So we sit on the ideas. They pass us by.

But here’s what happens when you start sharing them anyway—even imperfectly.

People start to notice.

Not always in the form of likes or comments. But in the real world. A colleague mentions they’ve been seeing your posts. A client says, “I liked that thing you shared last week.” Someone new reaches out because they’ve been quietly following for a while.

You become visible. And that visibility builds trust.

Not overnight. But with consistency.

Consistency is what makes the difference between being seen once and being remembered.

But staying consistent is tough when you’re juggling client work, meetings, and everything else on your plate.

Will was built to lower that barrier. He’s like a co-writer who’s always available. Someone who can help you turn passing thoughts into something you’re proud to share.

How does Will turn your ideas into content?

Will isn’t just another writing tool. He’s designed to work with how your ideas naturally show up—unstructured, incomplete, or half-formed. Here’s how he helps you shape them into something worth sharing.

1. Start with whatever you’ve got

You don’t need a polished draft. Just send Will what’s on your mind. That could be a few messy bullet points, a stream-of-consciousness voice note, or even a photo that sparked a thought.

2. Will makes sense of it

He reads between the lines. Will analyses your input, picks out the core message, and starts shaping it into a post that fits LinkedIn best practices without sounding generic.

3. Will adapts it to your style

If you’ve connected your LinkedIn account, Will learns from your previous LinkedIN posts and adapts the tone to match your existing writing style. That way, your post still sounds like you, even if you didn't write it.

4. You refine it together

You can send a quick message to adjust the wording, change the focus, or add things like tags or images. Will understands voice notes and text, so you don’t have to open another app or sit down at a laptop.

5. Nothing goes live without you

Once everything feels right, Will checks in with you for final approval. Only when you give the go-ahead does your post go live—straight from WhatsApp to LinkedIn.

What does this look like in action?

Publishing your book is the climax of a long and often stressful experience. Unfortunately the happy days soon fade into more days of stress and despair. For many authors, book promotion feels like shouting into the void. You tweet, post on Instagram, maybe run a giveaway… and then you wait. But nothing happens.

If your book is non-fiction, especially targeted at professionals, LinkedIn is where the real opportunity lies. That’s where you’re going to reach the right people and increase your authority in the field. But how?

This isn’t a quick-hack guide. It’s a serious breakdown of what works on LinkedIn, how to position your book with credibility, and how to turn readers into advocates and leads.

Why LinkedIn deserves your attention as an author

InLinkedIn has quietly become one of the most powerful platforms for thought leadership. Unlike other social networks, it is built on intent. People show up to learn, grow, and connect around ideas. They are more open to new concepts, more willing to invest in themselves, and, indeed, more likely to buy books that offer value.

In the rest of this guide, we’ll tell you how to set up your LinkedIn to get more sales and how to create content about your book consistently. 

Position your profile like a landing page

Before you start posting about your book, your profile needs to tell the right story. 

Update your headline to include that you’re the author of your book. Not in a “humblebrag” way, but as a signal of authority. In your summary, give readers some context about why you wrote the book, who it’s for, and what kind of transformation it offers.

Your banner image is another great place to support your message. A high-quality visual with your book cover and a compelling line about its promise can do a lot of the heavy lifting as it’s one of the first things people will see when they see your LinkedIn profile.

Use the ‘Featured’ section to highlight your book in a visual, accessible way. This is where you pin a striking post, a short video, or a direct link to your website or Amazon listing.

Get ready for a big launch

Turn your network into your launch team

You don’t need a massive audience. What you need is a few dozen people who believe in your work and are willing to talk about it.

A launch in combination with thoughtful reviews and user-generated content will carry much further than a couple of isolated launch posts.

So before you have a big launch, reach out to peers, clients, collaborators, and early readers. Offer them a free copy. Ask for a short review or testimonial they can post on LinkedIn. Make it easy—send over a photo of the book, a sample caption, and maybe some hashtags. 

When someone else says “This book helped me rethink X,” it carries 10x the weight of your own promotion.

Capture attention today, build a list for tomorrow

Not everyone will buy your book immediately. That’s okay. What matters is staying in their world.

A simple, thoughtful way to do that is by offering a free lead magnet tied to your book. It could be a downloadable chapter, a bonus worksheet, a related checklist, or even access to a short video training. Something helpful. Something that gives a taste of what your book offers.

Direct people to a simple landing page where they can claim it by entering their email. No pressure. Just an easy next step for those who are interested.

Over time, that email list becomes a direct line to readers who want to hear from you. You can email them with extra insights, updates, some behind-the-scenes stories and discounts. It’s about staying connected and giving them new opportunities to buy at the right time.

Keep creating content about you and your book

Tell the story behind the book—then keep telling it

One of the most overlooked opportunities in book marketing is simply this: people are curious. They want to know why you wrote the book. What challenge drove you. What you learned in the process. What surprised you.

Instead of just promoting the finished product, take people behind the scenes. Share snippets of your journey—what kept you up at night during writing, what you cut from the final draft, how your thinking evolved. These stories humanise you and make the book feel like an organic extension of your expertise.

And let’s be honest, you love talking about that process too. 

Repurpose content from your book strategically

Think of your book as a mine. Inside, there are dozens of insights, frameworks, and examples waiting to be shaped into content.

Instead of simply linking to the book, break it down. One post might explore a case study from Chapter 2. Another might present a checklist based on Chapter 6. You could even create short videos where you elaborate on a key idea and explain how to apply it in real life.

These aren’t just “teasers”—they are stand-alone pieces of value. Done right, each post builds credibility and earns you followers who want more. When they’re ready, they’ll click that buy link.

Tip for Will users: if you have a public url with your manuscript, share it with Will and ask for ideas. Will can easily generate dozens of post ideas to repurpose the content from your book. Yes, he can write the posts too.

Use LinkedIn’s deeper tools to build authority

Most authors ignore LinkedIn articles and newsletters. That’s a mistake. These longform formats have staying power. They get indexed by search engines, they live on your profile forever, and they’re an ideal home for extended insights based on your book.

You might start a newsletter that explores the book’s topics one theme at a time. Or write a deep-dive article on a chapter that resonated most with readers. You could even just copy-paste your book into articles chapter by chapter. This isn’t “extra” work—it’s content you already created. Now it’s just in a new container.

Stay consistent and let momentum build

LinkedIn rewards consistency. One post every few weeks won’t do much. But showing up 2–3 times per week with thoughtful, relevant content can move mountains. You probably still won’t go viral with your posts but all the individual impressions add up. People will notice.

And remember: engagement is a two-way street. Reply to every comment. Find other posts to engage with. Join conversations. If you want to receive, you must also give. 

9 creative ways to keep your book in the spotlight

Once the launch week is behind you and you’ve shared a couple of updates, it gets more difficult to stay consistent. You soon forget to post about the book or you can’t find new ideas. It kills your momentum. Therefore it’s a good idea to resurface your book from time to time, even when your full focus has shifted back to your other business. With these 12 ideas you can keep showing up without spending lots of time on content creation.

1. Turn testimonials into posts

When someone shares how your book helped them—whether in a DM, email, or review—turn that into a story. Quote them directly (with permission), add context around what chapter or concept they applied, and include a CTA back to the book. It doesn’t even have to look great. Nothing is more credible than a sloppy printscreen.

2. Encourage user-generated content

Invite readers to post photos with your book or share their top takeaway in a LinkedIn post. Give them a simple prompt like “What did this book change for you?” and ask them to tag you so you can engage with the post and even reshare the content.

It’s a great idea to add such a call to action at the end of your book, but if it’s already published you can also reach out via email or launch a giveaway campaign for people who share their photo.

3. Run a challenge

Running a challenge is a nice way to keep promoting your book without making it too salesy.

It could be a 5-day mini challenge where people take one small action each day inspired by your book’s message. Keep it simple, doable, and engaging—something they can actually try, reflect on, or share.

Invite people to sign up (great for growing your email list), and deliver the challenge via short daily emails or posts. Each day builds trust, gives them a quick win, and brings your book to life.

At the end, you can naturally invite them to go deeper by grabbing the book. It’s no hard sell, just the next step in a journey they’ve already started with you.

4. Create a companion resource

If a challenge isn’t really your thing, you can always create other extra resources. Design a workbook, checklist, or cheat sheet that pairs with your book’s core ideas. You can use it as a lead magnet to get people on your email list. Or you could give it as a bonus to people who buy your book. 

5. Create a “quote of the week/month” series

A LinkedIn post doesn’t always have to be long and deep. Your book is probably also full of snackable insights. Use simple visuals or carousels to highlight these key quotes. If you want to, you can add a few lines of context to make them feel fresh and invite discussion.

6. Record short videos from key chapters

Video builds trust quickly. Take one idea from the book and explain it in a short video These videos don’t need to be polished. Just show up as your authentic self and talk about a key idea from your book. The great thing about these videos is that you can also share them on Instagram, TikTok and YouTube. It’s four times the reach for the same amount of effort. 

7. Use your book to land speaking opportunities

Being an author gives you the opportunity to appear on webinars and podcast. It also opens the doors for keynotes and panel discussions. Every time you’re invited to one of those, it’s a new topic to post about on your LinkedIn. And every time you speak or post about it, is a new opportunity to sell your book to a new audience.

8. Celebrate content anniversaries

The one-year anniversary of your publication date is an obvious milestone to post about, but it doesn’t have to be the only one. How about your first 100 reviews? Or the release of an e-book? Or maybe someone translated it? Use every opportunity to celebrate your book and reshare your story with a fresh angle.

9. Watch for Amazon price drops

If your book is listed on Amazon, prices may occasionally drop without notice. Sometimes they go as low as $1. When it happens, seize the moment. Share a quick post to let your followers know. You’re doing them a huge favour by sharing the discount and it won’t make a huge difference to you. 

Key takeaways for authors ready to go all in on LinkedIn

Even though we insist on creating lots of content, promoting a book on LinkedIn isn’t about spamming your network or chasing likes. It’s about showing up with value and building trust over time.

• Optimise your profile to position your book as a credible asset.
• Share the journey, not just the result.
• Repurpose your book’s content into posts, videos, and articles.
• Activate your network to become your best advocates.
• Use lead magnets and challenges to stay in touch via email.

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 7 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 7 Spanish CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

7 Spanish CEOs you must follow on LinkedIn in 2025

1. Iñigo López - CEO, Bicortex

• Company: Iñigo López is the CEO of BiCortex Languages & Translations, a global provider of language training and certified translation services. The company specializes in supporting immigration firms, relocation management companies, and destination service providers by offering both in-person and virtual language solutions tailored to the needs of globally mobile professionals.
• LinkedIn Activity: Iñigo actively shares insights on global mobility, relocation trends, and the evolving needs of international professionals. His posts often highlight industry events, such as his participation in Holiwork in Malmö, Sweden, where he engaged in discussions about relocation services and language training.
  
• Personal Branding: Positioning himself as a global mobility expert, Iñigo emphasizes the importance of language and cultural integration in successful relocations. His LinkedIn presence reflects a commitment to enhancing the experiences of expatriates and supporting organizations in navigating the complexities of international assignments.
  
• Why Follow: For professionals involved in international HR, relocation services, or global mobility, Iñigo offers valuable perspectives on language training and cultural adaptation. His insights can aid in developing more effective support systems for expatriates and globally mobile employees.‍
• What You Can Learn from Him: Iñigo exemplifies how specialized services, like language training and certified translations, play a crucial role in the broader context of global mobility. His approach underscores the significance of cultural competence and communication in facilitating successful international transitions.
  

2. Aline Gómez-Acebo Finat - CEO, Enjax

• Company: Aline Gómez-Acebo Finat holds dual leadership roles: she is the CEO of Eniax, an AI-driven digital health startup optimizing medical providers' agendas across eight countries, impacting over six million users monthly; and the Chief Sustainability Officer at ASISA, Spain's largest healthcare group. At ASISA, she integrates sustainability into core strategies, focusing on carbon neutrality, circularity, and the application of AI to enhance healthcare processes.
  
• LinkedIn Activity: Aline actively shares insights on sustainability, healthcare innovation, and leadership. Notable posts include:
  
  • Celebrating Eniax's recognition as a top AI startup in Natural Language Generation.
    
  • Discussing the challenges and collaborative efforts in decarbonizing the healthcare sector.
    
  • Reflecting on the importance of humility and collaboration in driving sustainability initiatives.
    
• Personal Branding: Aline positions herself as a visionary leader at the intersection of healthcare, technology, and sustainability. Her background in psychology informs her empathetic approach to leadership, emphasizing the human aspect of technological transformation. She advocates for integrating AI in healthcare to improve efficiency while maintaining a strong focus on environmental and social governance (ESG) principles.
  
• Why Follow: For insights into the future of sustainable healthcare, the integration of AI in medical services, and authentic leadership experiences. Aline's journey offers valuable lessons for professionals interested in the confluence of technology, sustainability, and human-centric leadership.
• What you can learn from her: Aline exemplifies how to lead transformative initiatives in traditional industries by embracing innovation and sustainability. Her approach underscores the importance of empathy, adaptability, and collaboration in driving meaningful change. Professionals can learn from her strategies to implement AI solutions that are both effective and ethically grounded, as well as her commitment to fostering inclusive and sustainable organizational cultures.
  
  

3. Laura Urquizu - CEO, Red Points

• Company: Laura Urquizu is the CEO and President of Red Points, a Barcelona-based SaaS company specializing in digital brand protection. Under her leadership since 2014, Red Points has transformed from a service-based model into a globally recognized AI-driven platform that combats counterfeiting, piracy, and brand impersonation online. The company now serves over 1,300 clients, employs more than 300 people, and has removed over 26 million instances of online fraud.‍
• LinkedIn Activity: Laura actively shares insights on brand protection, AI advancements, and leadership. Notable posts include:
• ‍Personal Branding: Laura positions herself as a thought leader at the intersection of technology, brand protection, and innovation. Recognized as one of the “50 Most Influential Women Entrepreneurs and Investors in the European Technology Industry” by EU-Startups and one of the “Top 50 SaaS CEOs” by The Software Report, she emphasizes the importance of AI in safeguarding brands and the need for continuous innovation in the digital landscape.‍
• Why Follow: For insights into the future of digital brand protection, the impact of AI on combating online fraud, and authentic leadership experiences in scaling a tech company globally. Laura's expertise offers valuable lessons for professionals navigating the challenges of digital transformation and brand integrity. Discussing the evolving challenges of brand protection in the age of AI and how Red Points leverages technology to combat online fraud.
  Announcing the launch of Red Points' comprehensive study, "The Counterfeit Buyer Teardown," highlighting the rise of AI-driven counterfeit websites.
  Reflecting on the importance of value-driven strategies over competing solely on price in business.‍
• What You Can Learn from Her: Laura exemplifies how to lead a company through significant transformation by embracing innovation and technology. Her approach underscores the importance of proactive strategies in brand protection and the role of AI in addressing complex digital threats. Professionals can learn from her emphasis on value-driven leadership and the integration of advanced technologies to solve real-world problems.

4. Avi Meir - CEO, Travelperk

• Company: Avi Meir is the Co-founder and CEO of TravelPerk, a Barcelona-based SaaS platform revolutionizing business travel. Founded in 2015, TravelPerk offers an all-in-one solution for booking, managing, and reporting corporate travel. Under Avi's leadership, the company has become one of Europe's fastest-growing tech startups, expanding globally and acquiring companies like AmTrav to strengthen its presence in the U.S. market.
• LinkedIn Activity: Avi actively shares insights on company milestones, leadership philosophies, and personal reflections. Notable posts include:
  
  
  • Announcing TravelPerk's bold rebranding to reflect its evolution and vision for integrated travel and expense management.
  • Emphasizing inclusive hiring practices by officially removing university degree requirements for most roles at TravelPerk.
  • Advocating for family-friendly workplace policies, celebrating team members' life milestones, and tracking "TK Babies" as a personal success metric.
  • Sharing personal experiences on parenting, such as reducing his children's screen time to encourage reading.
• Personal Branding: Avi positions himself as a visionary leader who values innovation, inclusivity, and work-life balance. His posts often blend professional insights with personal anecdotes, showcasing a leadership style that is both strategic and empathetic.
• Why follow: For insights into scaling a tech startup, implementing inclusive workplace policies, and balancing leadership with personal growth. Avi's transparent and thoughtful posts provide valuable lessons for entrepreneurs and professionals alike.‍
• What You Can Learn from Him: Avi exemplifies how to lead a company through rapid growth while maintaining a strong organizational culture. His emphasis on adaptability, employee well-being, and customer-centric innovation offers a blueprint for sustainable success in the tech industry.
  

5. Juan de Antonio - CEO, Cabify

• Company: Juan de Antonio is the Founder and CEO of Cabify, a Madrid-based ride-hailing company established in 2011. Under his leadership, Cabify has expanded its operations to over 50 cities across seven countries, becoming Spain's first unicorn in 2018. The company is recognized for its commitment to sustainable urban mobility, aiming to reduce street congestion by offering efficient and eco-friendly transportation alternatives.‍
• LinkedIn Activity: Juan actively shares updates on Cabify's initiatives and his perspectives on leadership and sustainability. Notable posts include:‍
• Personal Branding: Juan positions himself as a visionary leader at the intersection of technology, sustainability, and entrepreneurship. His background in telecommunications engineering and an MBA from Stanford University inform his strategic approach to business. He is also involved with Endeavor Spain, supporting the next generation of entrepreneurs.‍
• Why Follow: For insights into scaling a tech startup in the transportation sector, implementing sustainable business practices, and fostering a culture that promotes innovation and entrepreneurship. Announcing the addition of 196 electric vehicles to Cabify's fleet, a move aligned with the company's goal to decarbonize urban mobility. Discussing the importance of company culture and the role of leadership in fostering an environment that encourages innovation and growth.
• ‍What You Can Learn from Him: Juan exemplifies how to lead a company through rapid growth while maintaining a strong commitment to sustainability and social impact. His approach underscores the importance of aligning business objectives with broader societal goals.

6. Bibiana Rodríguez - CEO, Two Hearts

• What You Can Learn from Her: Bibiana exemplifies how to lead a successful digital marketing agency by combining creativity with strategic thinking. Her approach underscores the importance of understanding client needs, staying updated with industry trends, and delivering impactful marketing solutions.
• Company: Bibiana Rodríguez is the CEO of Two Hearts Digital Marketing, a dynamic agency specializing in digital marketing strategies. The company focuses on enhancing online presence, driving engagement, and delivering measurable results for clients across various industries.LinkedIn Activity: Bibiana actively shares insights on digital marketing trends, effective communication strategies, and the evolving landscape of online business. Her posts often highlight successful campaigns, innovative marketing techniques, and the importance of adapting to digital transformations.‍
• Personal Branding: Positioning herself as a passionate businesswoman, Bibiana emphasizes her expertise in marketing, communication, and the online world. Her LinkedIn profile reflects a commitment to helping businesses thrive in the digital age through strategic planning and creative solutions.‍
• Why Follow: For valuable perspectives on digital marketing, brand development, and effective communication in the online sphere. Bibiana's experience and insights are beneficial for professionals looking to enhance their digital strategies and stay ahead in the competitive market.
  
  

7. Elena Gómez del Pozuelo - CEO, TheFriendlyCompanies

• What You Can Learn from Her: Elena exemplifies how to successfully lead and scale businesses that prioritize social responsibility and inclusivity. Her approach demonstrates the impact of aligning business strategies with societal values, fostering environments where both businesses and employees thrive.
• Company: Elena Gómez del Pozuelo is a seasoned entrepreneur and investor, currently serving as the CEO of TheFriendlyCompanies and BebeDeParis.com. TheFriendlyCompanies.com focuses on creating businesses that promote work-life balance and family-friendly policies, while BebeDeParis.com is a leading e-commerce platform specializing in premium baby gifts with a global franchise model.‍
• LinkedIn Activity: Elena actively shares insights on entrepreneurship, digital transformation, and gender equality in the workplace. Notable posts include:
• ‍Personal Branding: Elena positions herself as a thought leader in digital entrepreneurship and women's leadership. As the Executive President of Womenalia, she advocates for female empowerment in the business world. Her involvement in various boards, including Holaluz and Sacyr, underscores her commitment to innovation and sustainable development.‍
• Why Follow: For valuable insights into building family-friendly businesses, promoting gender equality in corporate environments, and understanding the dynamics of digital entrepreneurship. Elena's extensive experience offers guidance for professionals aiming to create inclusive and innovative workplaces.
  Discussing the strategic importance of mental health in the workplace. Highlighting the necessity of parity in corporate boards by 2026. Promoting female entrepreneurship and support for rural women entrepreneurs.

6 takeaways from 7 CEOs who are crushing it on LinkedIn

The CEOs we've highlighted exemplify how strategic personal branding on LinkedIn can amplify leadership presence, foster trust, and drive business success. Here are actionable takeaways from their approaches:

1. Define and communicate your core values

Successful leaders articulate their unique strengths, leadership styles, and visions clearly. By consistently sharing content that reflects their core values, they build authenticity and trust with their audience.

2. Share authentic stories and experiences

Engaging narratives about personal journeys, challenges overcome, and lessons learned resonate deeply. CEOs who share such stories humanize their brand, making their leadership relatable and inspiring.

3. Engage in thought leadership

By offering insights, analyses, and predictions relevant to their industry, leaders position themselves as thought leaders. This not only showcases expertise but also fosters meaningful conversations with peers and followers.

4. Include visual and video content

Incorporating videos and visuals can enhance engagement. CEOs utilizing direct-to-camera videos or behind-the-scenes glimpses provide a more personal connection, catering to the growing preference for visual content on platforms like LinkedIn.

5. Maintain consistency across platforms

A cohesive personal brand across LinkedIn and other platforms reinforces credibility. Consistent messaging, tone, and visuals ensure that the audience receives a unified impression, strengthening brand recognition.

6. Engage actively with your network

Beyond posting content, actively engaging by commenting, sharing, and initiating discussions fosters a sense of community. Such interactions demonstrate approachability and a genuine interest in others' perspectives.

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 10 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 10 Dutch CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

10 Dutch CEOs you must follow on LinkedIn in 2025

1. Victor Knaap - CEO & Co-founder, Monks

• LinkedIn: https://www.linkedin.com/in/victorknaap/

• Company: Monks is a global creative agency that combines marketing, creative, and technology services to drive digital transformation for its clients. They work with major brands to create innovative solutions, using cutting-edge technology like AI to improve customer engagement and business growth.
• LinkedIn Activity: Victor shares content related to Monks' latest digital projects, including AI-driven campaigns and innovative creative work. He provides insights into how AI and technology can shape the future of digital marketing and creative industries.
• Personal Branding: Victor positions himself as a thought leader in the creative and tech spaces, particularly in how AI can be used to enhance creativity and marketing strategies. He often discusses the ethical implications of AI and its role in shaping industries.
• Why Follow: For insights on the intersection of creativity and technology, with a focus on how AI is changing the digital marketing landscape. Victor’s posts provide both strategic foresight and reflections on digital transformation.
• What You Can Learn from Him: Victor’s LinkedIn activity showcases the power of using the platform to combine thought leadership with business updates. By sharing Monks’ innovative work, like the AI-powered campaign for Headspace that significantly boosted conversion rates, he demonstrates how to position your company at the forefront of industry trends. Additionally, he engages in discussions on the ethical considerations of AI and digital transformation, making his profile a valuable resource for CEOs interested in tech innovation. Aspiring leaders can learn from Victor’s ability to balance transparency with visionary leadership, offering both personal reflections and insights into the future of their industries.

2. Marrit van Egmond - CEO Ahold Delhaize

• LinkedIn: https://www.linkedin.com/in/maritvanegmond/

• Company: Marit van Egmond was the CEO of Albert Heijn, Etos, and Gall & Gall, leading these prominent Dutch retail brands under the Ahold Delhaize umbrella. She announced her departure after a distinguished 28-year career with the company, effective April 30, 2025.
• LinkedIn Activity: Marit has shared insights on the evolution of retail, the importance of customer-centric strategies, and the integration of sustainability into business practices. Her posts often reflect on the journey of Albert Heijn and its subsidiaries, emphasizing innovation and community engagement.
• Personal Branding: Marit positioned herself as a leader focused on delivering value to customers through innovation and operational excellence. She highlighted the importance of understanding customer needs and adapting business strategies accordingly.
• Why Follow: For perspectives on leading large-scale retail operations, driving digital transformation, and fostering a customer-first culture in the retail industry.
• What You Can Learn from Her: Marit exemplifies how a CEO can leverage LinkedIn to communicate a vision, share company milestones, and engage with industry trends. By focusing on customer-centric leadership and operational excellence, she demonstrated how to lead a major retail brand through periods of transformation. Aspiring CEOs can learn from her approach to balancing innovation with customer satisfaction and operational efficiency

3. Adriaan Mol - Founder, Mollie

• LinkedIn: https://www.linkedin.com/in/adriaan/

• Company: Adriaan Mol is the founder of Mollie, a Dutch payment service provider established in 2004. Mollie offers a user-friendly platform that enables businesses to accept online and in-person payments seamlessly. The company has grown rapidly, serving over 250,000 customers across Europe and expanding its operations into markets like Sweden.
• LinkedIn Activity: Adriaan shares insights on product development, company growth, and the evolution of the payment industry. He emphasizes the importance of agility, customer-centricity, and continuous innovation in building successful tech companies.
• Personal Branding: Adriaan positions himself as a product-first entrepreneur with a passion for technology and creativity. He often discusses the challenges and rewards of scaling a tech company and the importance of maintaining a startup mindset even as the company grows.
• Why Follow: For insights into building and scaling a tech company, particularly in the fintech space. Adriaan's posts provide valuable lessons on product development, company culture, and navigating the complexities of international expansion.
• What You Can Learn from Him: Adriaan exemplifies how a founder can leverage LinkedIn to share the journey of building a company from the ground up. By highlighting Mollie's growth, product innovations like Tap to Pay on iPhone, and market expansions, he demonstrates how to communicate a company's vision and achievements effectively. Aspiring founders can learn from his approach to balancing technical expertise with strategic leadership and how to use LinkedIn as a platform for thought leadership in the tech industry

4. Glenn Miseroy - Co-founder and CEO, Expandi

• LinkedIn: https://www.linkedin.com/in/glennmiseroy/

• Company: Glenn Miseroy is the Co-Founder and CEO of Expandi.io, a Netherlands-based SaaS platform specializing in automated LinkedIn outreach. Designed for sales teams, agencies, and recruiters, Expandi enables users to scale personalized outreach campaigns while ensuring account safety. Under Glenn's leadership, the company has grown to serve over 15,000 users and achieved $9M in annual recurring revenue (ARR) without external funding.
• LinkedIn Activity: After maintaining a low profile for five years, Glenn began actively sharing content on LinkedIn in October 2024. In just six months, he grew his following from 300 to over 5,800, garnered nearly 940,000 impressions, and turned LinkedIn into one of Expandi's primary marketing channels. His posts offer candid insights into bootstrapping a SaaS company, scaling outbound strategies, and the challenges of startup leadership.
• Personal Branding: Glenn positions himself as a data-driven founder who treats content creation with the same rigor as product development. He emphasizes building repeatable systems, sharing real-time learnings, and dissecting both successes and failures. His transparency about Expandi's journey from early missteps to achieving significant milestones resonates with entrepreneurs and sales professionals alike.
• Why Follow: For actionable insights into scaling a SaaS business without venture capital, mastering LinkedIn outreach, and building a personal brand that drives business growth. Glenn's content is particularly valuable for founders, sales leaders, and marketers seeking to leverage LinkedIn as a strategic channel.
• What You Can Learn from Him: Glenn exemplifies how to transform a personal LinkedIn presence into a powerful growth engine. By treating content as a product, he demonstrates the importance of experimentation, consistency, and relevance. His approach to building in public offers a blueprint for founders aiming to share their journey authentically while driving tangible business results

5. Matthijs Welle - CEO, Mews

• LinkedIn: https://www.linkedin.com/in/matthijswelle/

• Company: Matthijs Welle is the CEO and co-founder of Mews, a cloud-based property management system (PMS) revolutionizing the hospitality industry. Founded in 2012 alongside Richard Valtr, Mews aims to modernize hotel operations through automation and seamless integrations. Under Matthijs's leadership, Mews has achieved significant milestones, including:
• LinkedIn Activity: Matthijs is an active LinkedIn user, sharing insights on Mews's growth, product developments, and industry trends. His posts often highlight
  • Company milestones and partnerships, such as the collaboration with Choice Hotels International to roll out Mews to their international franchisees
  • Behind-the-scenes looks at Mews's teams and their efforts in onboarding and supporting hotels
  • Personal reflections on leadership challenges and mental health, emphasizing the importance of self-care in high-pressure roles
• Personal Branding: Matthijs positions himself as a forward-thinking leader passionate about transforming the hospitality industry. He openly discusses the challenges of scaling a tech company, the importance of company culture, and the need for continuous innovation. His transparency and authenticity resonate with professionals across various industries.
• Why Follow: For insights into scaling a SaaS company, navigating the complexities of the hospitality industry, and authentic leadership experiences. Matthijs's journey offers valuable lessons for entrepreneurs, tech enthusiasts, and hospitality professionals alike.
• What You Can Learn from Him: Matthijs exemplifies how to lead a company through rapid growth while maintaining a strong company culture and customer focus. His approach to leadership—marked by transparency, innovation, and empathy—provides a blueprint for building successful, people-centric organizations.

6. Bas van der Veldt - CEO, AFAS Software

• LinkedIn: https://www.linkedin.com/in/basvanderveldt/

• Company: Bas van der Veldt is the CEO of AFAS Software, a Dutch family-owned enterprise resource planning (ERP) software company based in Leusden. He began his career at AFAS at the age of 19 as a product manager and ascended to the role of CEO in 2008. Under his leadership, AFAS has grown into a leading software provider with nearly €325 million in revenue. The company is renowned for its innovative approach to business operations and its commitment to employee well-being and societal impact.
• LinkedIn Activity: Bas actively shares insights on leadership, company culture, and personal development. His posts often reflect his hands-on approach to leadership, such as participating in internal training sessions to better understand customer experiences. He emphasizes the importance of empathy, continuous learning, and aligning company values with daily operations.
• Personal Branding: Bas positions himself as an unconventional and inspiring leader. He is known for his candid communication style and his commitment to creating a positive and engaging work environment. His philosophy centers around minimal management interference, fostering autonomy, and promoting a culture of love and respect within the organization.
• Why Follow: For insights into innovative leadership practices, building a strong company culture, and integrating social responsibility into business strategies. Bas's approach offers valuable lessons for entrepreneurs and leaders aiming to create meaningful and sustainable organizations.
• What You Can Learn from Him: Bas exemplifies how to lead with authenticity and purpose. His emphasis on employee empowerment, customer-centricity, and societal impact demonstrates a holistic approach to business leadership. By sharing his experiences and philosophies, he provides a blueprint for building organizations that are both successful and socially responsible.

7. Michiel Muller - CEO, PicNic

• Linkedin: https://www.linkedin.com/in/michielmuller/

• Company: Michiel Muller is the co-founder of Picnic, a Dutch online supermarket established in 2015. Picnic revolutionizes grocery shopping by offering app-based ordering and utilizing electric vehicles for sustainable home deliveries. Operating in the Netherlands, Germany, and France, Picnic has become a significant player in the online grocery sector.
• LinkedIn Activity: Michiel actively shares insights on entrepreneurship, innovation, and the growth of Picnic. He discusses topics such as the importance of talent over experience, strategies for scaling businesses, and the role of data in decision-making. His posts often reflect on the challenges and successes encountered while disrupting traditional industries.
• Personal Branding: As a serial entrepreneur, Michiel positions himself as a forward-thinking leader passionate about innovation and disruption. His LinkedIn presence emphasizes his commitment to sustainable practices, technological advancement, and fostering a culture that values curiosity and adaptability.
• Why Follow: For insights into building and scaling disruptive businesses, particularly in the retail and logistics sectors. Michiel's experiences offer valuable lessons on embracing innovation, leading with purpose, and navigating the complexities of modern entrepreneurship.
• What You Can Learn from Him: Michiel exemplifies how to challenge established industries through innovative thinking and strategic execution. His approach to leadership - prioritizing talent, embracing data-driven decisions, and maintaining a clear vision - provides a blueprint for aspiring entrepreneurs aiming to make a meaningful impact.

8. Ali Niknam - CEO, Bunq

• Linkedin: https://www.linkedin.com/in/ali-niknam-50253913/

• Company: Ali Niknam is the founder and CEO of bunq, a Dutch neobank established in 2012. Bunq has been a trailblazer in the European banking sector, achieving several milestones:
  • First European banking permit granted in over 35 years
  • Raised €193 million in a record-breaking Series A funding round, leading to a valuation of €1.6 billion
  • Achieved structural profitability by the end of 2022
  • Serving digital nomads across the European Economic Area
  • In April 2025, bunq filed for a broker-dealer license in the U.S., marking the first step in its two-phase plan to launch in the U.S. market ‍
• LinkedIn Activity: Ali actively shares updates on bunq's growth, product innovations, and industry insights. Notable posts include:
  • Announcing bunq's filing for a broker-dealer license in the U.S., signaling the company's expansion plans
  • Celebrating bunq's first full year of profitability, highlighting the company's financial milestones
  • Introducing "Finn," bunq's AI-powered personal money assistant, showcasing the company's commitment to technological innovation
  • Sharing personal experiences and reflections, such as receiving the Entrepreneur of the Year Award‍
• Personal Branding: Ali positions himself as an innovative and forward-thinking leader. His posts often reflect his commitment to transparency, user-centric design, and technological advancement. He emphasizes the importance of building products that cater to the needs of digital nomads and modern consumers.
• Why Follow: For insights into the fintech industry, especially regarding neobanking, digital innovation, and international expansion strategies. Ali's journey offers valuable lessons on entrepreneurship, resilience, and leading a company through rapid growth and change.
• What You Can Learn from Him: Ali exemplifies how to disrupt traditional industries through innovation and user-focused design. His approach to leadership marked by transparency, adaptability, and a commitment to excellence provides a blueprint for aspiring entrepreneurs and business leaders aiming to make a significant impact in their respective fields.

9. Jouk Pleiter - CEO & Founder, Blackbase

• Linkedin: https://www.linkedin.com/in/joukpleiter/

• Company: Jouk Pleiter is the CEO and Founder of Backbase, a global fintech company headquartered in Amsterdam. Backbase specializes in digital banking platforms, assisting financial institutions worldwide in transforming their customer engagement strategies. Under Jouk's leadership, Backbase has:
  • Developed the Engagement Banking Platform, enabling banks to modernize their digital customer experiences.
  • Expanded its global presence, serving clients across Europe, North America, Asia, and Africa.
  • Launched the Intelligence Fabric layer, integrating AI capabilities to enhance banking operations. ‍
• LinkedIn Activity: Jouk actively shares insights on digital transformation in banking, emphasizing the shift from traditional models to customer-centric platforms. His recent posts discuss:
  • The evolution of digital banking apps into growth platforms.
  • The importance of modernizing the channel layer over core systems to enhance customer interactions.
  • Partnerships, such as the collaboration with TD Bank to transform digital banking experiences in North America.
• Personal Branding: Jouk positions himself as a visionary leader in fintech, advocating for continuous innovation and customer engagement. He emphasizes the need for banks to adopt platform models, integrate AI, and focus on seamless customer experiences to stay competitive in the digital age.
• Why Follow: For in-depth perspectives on the future of banking, digital transformation strategies, and the integration of AI in financial services. Jouk's thought leadership provides valuable insights for professionals navigating the evolving landscape of fintech.
• What You Can Learn from Him: Jouk exemplifies how to lead a company through technological innovation while maintaining a clear focus on customer needs. His approach to embedding AI into banking platforms and advocating for customer-centric models offers a blueprint for modernizing financial services effectively.

10. Jeroen van Glabbeek - CEO & Co-founder, CM.com

• LinkedIn: https://www.linkedin.com/in/jeroenvanglabbeek/

• Company: Jeroen van Glabbeek is the CEO and Co-founder of CM.com, a Dutch technology company specializing in cloud software for conversational commerce. Founded in 1999 as ClubMessage, CM.com has evolved into a global platform facilitating communication and payment solutions for businesses. The company is headquartered in Breda, Netherlands, and employs over 1,000 people worldwide.
• LinkedIn Activity: Jeroen actively shares updates on CM.com's developments, including product launches, company milestones, and insights into the tech industry. Notable posts include:
  • Celebrating CM.com's 25th anniversary and reflecting on its journey from a nightclub SMS service to a global tech company.
  • Discussing the company's transformation into an AI-first organization and the integration of generative AI into its platform.
  • Highlighting CM.com's financial achievements, such as record EBITDA and revenue growth.
• Personal Branding: Jeroen positions himself as a visionary leader in the tech industry, emphasizing innovation, adaptability, and customer-centric solutions. His posts often reflect on the importance of continuous improvement and the role of technology in enhancing societal interactions.
• Why Follow: For insights into the evolution of conversational commerce, the integration of AI in business solutions, and the journey of scaling a tech company from a startup to a global enterprise. Jeroen's experiences offer valuable lessons for entrepreneurs and tech enthusiasts alike.
• What You Can Learn from Him: Jeroen exemplifies how to lead a company through various stages of growth and technological transformation. His emphasis on innovation, customer focus, and adaptability provides a blueprint for building resilient and forward-thinking organizations.

6 takeaways from 10 CEOs who are crushing it on LinkedIn

The CEOs we've highlighted exemplify how strategic personal branding on LinkedIn can amplify leadership presence, foster trust, and drive business success. Here are actionable takeaways from their approaches:

1. Define and communicate your core values

Successful leaders articulate their unique strengths, leadership styles, and visions clearly. By consistently sharing content that reflects their core values, they build authenticity and trust with their audience.

2. Share authentic stories and experiences

Engaging narratives about personal journeys, challenges overcome, and lessons learned resonate deeply. CEOs who share such stories humanize their brand, making their leadership relatable and inspiring.

3. Engage in thought leadership

By offering insights, analyses, and predictions relevant to their industry, leaders position themselves as thought leaders. This not only showcases expertise but also fosters meaningful conversations with peers and followers.

4. Include visual and video content

Incorporating videos and visuals can enhance engagement. CEOs utilizing direct-to-camera videos or behind-the-scenes glimpses provide a more personal connection, catering to the growing preference for visual content on platforms like LinkedIn.

5. Maintain consistency across platforms

A cohesive personal brand across LinkedIn and other platforms reinforces credibility. Consistent messaging, tone, and visuals ensure that the audience receives a unified impression, strengthening brand recognition.

6. Engage actively with your network

Beyond posting content, actively engaging by commenting, sharing, and initiating discussions fosters a sense of community. Such interactions demonstrate approachability and a genuine interest in others' perspectives.

AI tools for social media: AI agents vs. social media bots

Artificial intelligence is transforming how many people approach social media. While the AI content crap pile keeps growing, many people still turn to LinkedIn and other social media channels to entertain themselves and learn new things.

For those who want to be part of the conversation, AI can be a wonderful—but dangerous—tool. It can be used in many ways to get more views or produce content at a larger scale. In this article, we’re going to compare two: AI agents and social media bots. 

AI Agents for social media content creation

AI-powered content creation tools can help you generate engaging, expert-driven posts that attract clients and other business opportunities.

AI agents use technologies such as Large Language Models (LLMs) and Natural Language Processing (NLP) to craft compelling LinkedIn posts, share industry insights, and optimize content for maximum visibility.

What are the benefits of AI social media agents for personal branding?

• Automating content generation reduces the need for manual drafting, allowing you to create more and still focus on strategic activities.
• AI agents can analyse your expert insights to produce fresh, relevant content tailored to your target audience.
• You stay consistent with insightful posts that position you as an industry expert.
• Regular, optimised posts improve your online presence, attracting potential clients and employees.

What can AI social media agents do for you?

AI agents function as intelligent assistants, integrating multiple technologies to support your personal brand autonomously:

1. AI tools can scan industry news, trending topics, and user engagement metrics to craft posts aligned with your audience’s interests. By leveraging real-time data, you can ensure your content remains relevant, engaging, and impactful.
2. AI-driven content generation tools help draft social media captions that reflect your tone of voice while incorporating formatting best practices. These tools enhance readability, ensure content depth and generate compelling headlines that attract more engagement.
3. AI-driven scheduling tools determine the best times to publish content. By automating post distribution, you can maintain a consistent presence without manually managing every update.
4. By tracking engagement rates, comments, and audience responses, AI can refine future content strategies. This continuous learning process helps you fine-tune your messaging, improve post effectiveness, and maintain strong audience connections.

Will, for example, helps you turn any url or idea into a well-formatted LinkedIn post. All of this, even publishing the post, happens via WhatsApp.

How do AI social media agents work?

AI agents are powered by a sophisticated combination of data processing, machine learning, and automation. At their core, they collect vast amounts of data from social media feeds, databases, and other sources. Using Natural Language Processing (NLP) and Machine Learning (ML), they organise this data, extract key insights, and prepare it for decision-making.

Once the data is structured, deep learning models analyse patterns and user behaviour, allowing the AI to anticipate needs and respond effectively.

To generate content and automate tasks, AI agents leverage Large Language Models (LLMs), which create human-like text and responses. These models refine their outputs using contextual awareness, ensuring their communication aligns with brand guidelines.

Automation is another key component. AI agents connect with multiple platforms through APIs, enabling seamless integration with scheduling tools and communication channels. This allows them to handle tasks such as content posting, providing analytics and suggesting strategies in real time.

By combining these functions, social media AI agents provide businesses with powerful tools to run social media on auto-pilot while maintaining a certain level of quality control.

What’s the difference with AI social media bots?

AI social media bots actively engage with users by automating interactions such as comments, follows, and messages. They tend to work as an extension of a social media platform, rather than as a combination of tools.

What are the benefits of AI social media bots?

•  Bots can handle routine interactions, such auto-commenting on social media posts.
•  They can manage multiple tasks simultaneously, extending your reach without further manual assistance.
• Social media bots work around the clock, ensuring continuous engagement and fast response times.

What are the risks of social media bots for your personal brand?

While social media bots can automate many tasks their use is not without risks.

• Automated interactions may lack a personal touch, leading to perceptions of insincerity.
• Without proper oversight, bots might share incorrect information, potentially damaging your credibility.
• Over-reliance on automation can erode trust, especially in industries where personal relationships are paramount.

Social media bots require continuous monitoring and updates to prevent unintended consequences, such as spamming or engaging in inappropriate interactions. Moreover, many platforms impose restrictions on bot activities to ensure ethical and genuine user engagement.

How do AI social media bots work?

Social media bots function as automated digital entities that engage with users and content on various platforms. Unlike AI agents, which focus on content creation and strategic automation, bots primarily handle interactions, executing predefined tasks to maintain engagement and visibility.

At their core, social media bots operate using machine learning algorithms and rule-based automation scripts. These enable them to scan social media channels, detect relevant conversations, and trigger appropriate responses based on predefined criteria.

Bots use Natural Language Processing (NLP) to interpret text and generate human-like responses, allowing them to comment on posts and engage with users in a conversational manner. More advanced bots employ sentiment analysis to adjust their tone based on user interactions.

Integration with APIs allows social media bots to interact seamlessly with multiple platforms. They can automate activities such as following users, liking and sharing posts, and sending direct messages. These interactions are often programmed to enhance engagement rates and grow an audience organically.

Key differences between AI content creation agent and social media bots

As you just noticed, AI agents and social media bots serve a different purpose. These are the main differences between both.

Some ethical considerations when using AI agents or bots

While AI agents typically give you more control than social media bots, both approaches have ethical risks. No matter which tools you use, human supervision will greatly benefit the long term impact of your AI strategy.

• Ensure AI-generated content reflects your and your organization's ethos and messaging standards.
• Regular monitoring and editing of AI outputs are crucial to maintain quality and relevance.
• Clearly disclose the use of AI in content creation to build and maintain audience trust.

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 13 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 13 UK-based CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

13 UK CEOs you must follow on LinkedIn in 2025

1. Victor Riparbelli – CEO & Co-founder, Synthesia

Victor Riparbelli is the co-founder of Synthesia, a London-based AI video generation platform that enables users to create professional videos without cameras, actors, or studios. Under his leadership, Synthesia has powered high-profile projects, including a campaign where David Beckham appeared to speak nine languages to raise awareness about malaria. 

Why follow Victor on LinkedIn

On LinkedIn, Victor shares regular insights into AI advancements, product innovation, and the future of video content creation. He positions himself as a thought leader in synthetic media, frequently addressing both its potential and the ethical questions surrounding AI-generated content.

What you can learn from Victor’s CEO brand

Victor exemplifies how a CEO can leverage LinkedIn to position themselves at the forefront of technological innovation. By sharing milestones like Synthesia's $180M Series D funding and surpassing $100M in ARR , he demonstrates transparency and builds credibility. His posts often delve into the ethical considerations of AI, reflecting a commitment to responsible leadership. Additionally, Victor engages with broader industry discussions, such as advocating for AI adoption in the public sector , showcasing thought leadership beyond his company's immediate interests. Aspiring CEOs can learn from his approach to combine company achievements with insightful commentary on industry trends and ethical considerations.

2. Tessa Clarke – CEO & Co-founder, Olio

Tessa Clarke is the co-founder of Olio, a mobile app that facilitates the sharing of surplus food and household items within local communities aiming to reduce waste. Since its launch, Olio has grown to over 8 million users across 63 countries and has partnerships with major food retailers. 

Why follow Tessa on LinkedIn

On LinkedIn, Tessa provides her take on sustainability news, advocates for profit with purpose and shares her learnings from scaling Olio as a community-first business. Tessa leverages her platform to champion environmental causes, positioning herself as a leader in the fight against waste and promoting community-driven solutions.

What you can learn from her CEO brand

Tessa Clarke exemplifies how a CEO can effectively use LinkedIn to champion sustainability and community engagement. She shares impactful stories, such as Olio's partnership with Tesco, which has saved over 67 million meals from waste, benefiting hundreds of thousands of households and significantly reducing CO₂ emissions. Tessa also delves into behavioral psychology to encourage sustainable habits, highlighting initiatives like The 89% Project to activate the silent climate majority. Her candid reflections on the challenges of startup life, including facing skepticism as a female founder, resonate with authenticity and resilience. By combining personal insights with broader societal issues, Tessa demonstrates the power of using LinkedIn not just for business updates but as a platform for advocacy and change.

3. Dom Maskell – CEO & Co-founder, Runna

Dom Maskell is the co-founder of Runna, a London-based personalized running coaching app that offers tailored training plans for runners of all levels—from beginners to marathoners. Combining AI-driven insights with expert coaching, the app delivers customized workouts, strength training routines, and injury prevention guidance to help users reach their fitness goals.

Why follow Dom on LinkedIn

Dom shares candid insights into the realities of startup life, blending his experience as a former McKinsey consultant with the challenges of building a fitness tech company from the ground up. On LinkedIn, he offers a transparent look at Runna’s journey—from its early days as a simple PDF generator to becoming a top-rated global coaching app. His posts cover key milestones such as funding rounds, product launches, and strategic partnerships, while also reflecting on lessons learned, leadership challenges, and personal growth.

Dom positions himself as a thought leader in fitness tech, frequently discussing how to scale a startup, foster community, and make fitness more accessible through technology. His content resonates with aspiring founders, fitness enthusiasts, and tech innovators alike—offering a rare mix of strategic insight and human-centered storytelling.

What you can learn from his CEO brand

Dom Maskell exemplifies how a founder can leverage LinkedIn to narrate a compelling startup journey. From sharing the humble beginnings of Runna as a PDF generator to its evolution into a top-rated running coaching app, Dom provides a transparent timeline of milestones, including funding rounds, team growth, and global expansion. His candid reflections, such as revisiting his 2020 life plan, offer authenticity and relatability to aspiring entrepreneurs. Dom also highlights the importance of co-founder dynamics, expressing gratitude towards his partner, Ben Parker, and emphasizing their collaborative journey. By combining transparency, authenticity, and a focus on team dynamics, Dom's approach on LinkedIn serves as a valuable blueprint for founders aiming to build trust and engage their audience effectively.

4. Will Donnelly – Co-founder, Lottie

Will Donnelly is the co-founder of Lottie, a UK-based platform that simplifies the search for care homes and retirement living options, bringing much-needed transparency and convenience to the elder care sector. Lottie’s mission is to modernize social care by making it easier for families to navigate an often complex and emotional decision-making process.

Why follow Will on LinkedIn

Will uses LinkedIn as a platform to advocate for innovation and compassion in elder care, offering behind-the-scenes insights into building a purpose-driven startup. He shares updates on Lottie's growth journey, including recognitions like LinkedIn’s Top Startup award and the company’s ranking as the UK’s number one startup in the 2025 Startups 100 index. His posts explore the intersection of technology, care, and transparency, positioning him as a leading voice in the movement to improve the care experience for older adults.

With a tone that blends thoughtfulness and ambition, Will also sheds light on startup challenges, company culture, and the importance of putting people first—whether that’s families seeking care or Lottie’s growing team. His content is a valuable resource for anyone interested in social entrepreneurship, healthtech innovation, or building a business with real-world impact.

What you can learn from his CEO brand

Will Donnelly exemplifies how a founder can leverage LinkedIn to build a compelling personal and company narrative. He consistently shares updates that highlight Lottie's milestones, such as winning LinkedIn's Top Startup award and being named the UK's number one startup in the 2025 Startups 100 index. Will's posts often delve into the company's mission to transform the social care sector, providing insights into the challenges and successes of building a startup in this space. He also emphasizes the importance of team culture and employee well-being, sharing details about Lottie's benefits package and hiring practices. By combining transparency about business operations with a focus on social impact, Will demonstrates how founders can use LinkedIn to engage their audience and build trust. Aspiring CEOs can learn from his approach to storytelling, team building, and mission-driven leadership.

5. Tim Chong – CEO & Co-founder, Yonder

Tim Chong is the co-founder of Yonder, a UK-based fintech company redefining the credit card experience for young professionals. Designed to make credit simpler and more rewarding, Yonder offers a transparent rewards system, no foreign transaction fees, and a user-friendly app that meets the expectations of modern consumers. The company is on a mission to reshape credit for a new generation, making it more accessible, intuitive, and aligned with everyday lifestyles.

Why follow Tim on LinkedIn

Tim uses LinkedIn to share his journey of building a customer-first fintech brand, offering honest insights into the challenges and breakthroughs of leading a high-growth startup. His posts blend fintech trends with real-life reflections, covering everything from product design to funding milestones and team culture. He speaks openly about the complexities of building trust in financial services, providing valuable takeaways for both founders and finance professionals.

As a thought leader in the fintech space, Tim shares lessons on creating scalable, community-focused financial solutions while promoting financial literacy and transparency. His content stands out for its mix of product storytelling, leadership authenticity, and a clear commitment to user experience. Whether you're launching your own startup or simply curious about innovation in the credit space, following Tim offers a front-row seat to the evolution of a mission-driven financial product.

What you can learn from his CEO brand

Tim blends product storytelling with personal reflection, creating a strong sense of leadership with empathy. He’s a good example of building in public, regularly sharing milestones, lessons, and growth from Yonder’s journey. CEOs can take note: letting people in on your thought process builds loyalty and credibility.

6. Murvah Iqbal – CEO & Co-founder, HIVED

Murvah Iqbal is the co-founder of HIVED, a London-based climate and logistics startup on a mission to transform the delivery industry through a 100% electric, emission-free parcel network. By rethinking traditional logistics with sustainability at its core, HIVED is setting a new standard for how goods move in modern cities—proving that fast, reliable delivery can also be environmentally responsible.

Why follow Murvah on LinkedIn

Murvah’s LinkedIn presence reflects her passion for sustainability, inclusive leadership, and startup resilience. She regularly shares updates on HIVED’s progress, from operational milestones to team achievements, offering an authentic behind-the-scenes look at what it takes to scale a purpose-driven logistics company. Her content emphasizes not just product and growth, but also the social impact of creating greener cities and more diverse tech ecosystems.

As a vocal advocate for women and underrepresented groups in tech, Murvah uses her platform to champion inclusive leadership, challenge industry norms, and inspire future founders. Whether she's reflecting on the realities of being a female founder or celebrating her team's contributions, her posts resonate with honesty and energy—making her a must-follow for anyone interested in sustainable innovation, leadership, and building companies that do things differently.

What you can learn from her CEO brand

Murvah is a great example of a founder who leads by vision and inclusion. Her LinkedIn presence is energised by updates that show how HIVED is disrupting delivery logistics sustainably. She amplifies team wins and social impact, reminding us that personal brand also means giving your team a spotlight.

7. Varun Bhanot – Co-founder & CEO, MAGIC AI

Varun Bhanot is the co-founder of MAGIC AI, a UK-based fitness technology startup delivering AI-powered personal training experiences at home. Through a combination of smart hardware and advanced computer vision, MAGIC AI offers personalized workout sessions, real-time feedback, and adaptive training plans—making elite-level coaching accessible and affordable for everyday users.

Why follow Varun on LinkedIn

Varun’s LinkedIn presence blends entrepreneurship, innovation, and media-savvy storytelling. He shares frequent updates on MAGIC AI’s growth, including product milestones, funding rounds, and major partnerships, offering an inside look at what it takes to scale a tech startup in the fitness industry. His content provides valuable insights for anyone navigating startup life or working at the intersection of health and technology.

As a thought leader in fitness tech, Varun uses LinkedIn to spotlight the importance of accessible wellness solutions, foster community engagement, and reflect on the highs and lows of startup leadership. He also stands out for his ability to repurpose media coverage into clear, engaging posts that elevate both his company and personal brand. For aspiring founders and fitness enthusiasts alike, following Varun offers a playbook in combining authenticity, strategy, and visibility.

What you can learn from his CEO brand

Varun shows how media-savvy positioning can amplify a CEO’s voice. He posts frequently about innovation, the future of health, and entrepreneurship, often repurposing PR wins into digestible, shareable formats. If you’re looking to increase visibility, study how Varun aligns his personal brand with the credibility of external press.

8. Molly Johnson-Jones – CEO & Co-founder, Flexa Careers

Molly Johnson-Jones is the co-founder of Flexa Careers, a UK-based platform championing truly flexible working environments. Flexa verifies and promotes companies that offer genuine flexibility, helping job seekers find roles that match their individual needs and lifestyles. By redefining how people find work, Molly and her team are shaping the future of employment to be more inclusive, transparent, and human-centered.

Why follow Molly on LinkedIn

Molly’s LinkedIn presence is a powerful mix of advocacy, authenticity, and leadership. She consistently shares thought-provoking content on flexible working, diversity, equity, and inclusion (DEI), and the systemic shifts needed to build more inclusive workplaces. Her posts often go beyond business updates, offering a candid look at her experiences as a female founder navigating startup life, while also highlighting the broader societal impact of her work.

With a focus on transparency and well-being, Molly speaks openly about mental health, leadership challenges, and the importance of standing up for what you believe in. Her content resonates with professionals who value purpose-driven work and are looking to reshape outdated norms in the workplace. Whether you're a founder, HR leader, or job seeker, following Molly offers fresh insight into building a better, more flexible future of work.

What you can learn from her CEO brand

Molly is a strong advocate for workplace flexibility and transparency. On LinkedIn, she doesn’t shy away from speaking openly about mental health, work culture, and startup life. Her content feels personal, brave, and rooted in mission—qualities that foster deep connection. Learn from Molly by sharing what you stand for, not just what you sell.

9. Dr. Declan Kelly – CEO & Founder, Eolas Medical

Declan Kelly is the co-founder of Eolas Medical, a Belfast-based health tech startup revolutionizing how healthcare professionals access critical information. Founded in 2019, the company’s flagship product—the Eolas app—streamlines clinical knowledge by consolidating guidelines, protocols, and educational resources into a single, AI-powered platform. The goal: to reduce cognitive load and improve clinical decision-making in fast-paced medical environments.

Why follow Dr. Kelly on LinkedIn

Declan’s LinkedIn content offers a thoughtful lens on the intersection of healthcare, AI, and startup life. He frequently shares updates on Eolas Medical’s latest innovations—including features like the Medical Portfolio—and milestones such as strategic partnerships with institutions like Stanford Hospital and Imperial College London. His posts highlight both the technical evolution of the product and the human impact it has on frontline healthcare delivery.

What sets Declan apart is his quiet consistency and intentional tone. He brings the perspective of a former clinician turned founder, reflecting candidly on the challenges of transitioning from medicine to entrepreneurship. He also advocates for the smart use of AI in medical education and knowledge management—making his insights especially valuable for clinicians, health tech founders, and anyone navigating the future of healthcare technology.

What you can learn from his CEO brand

Declan’s content is grounded in daily founder life—what’s hard, what’s surprising, and what’s rewarding. His style feels informal yet intentional. He reminds us that you don’t have to be loud to be effective. Quiet consistency, especially paired with valuable insight, goes a long way.

10. Christian Facey – CEO & Co-founder, AudioMob

Christian Facey is the co-founder of AudioMob, a UK-based mobile advertising company pioneering in-game audio ads. By enabling game developers to integrate non-intrusive audio advertising, AudioMob offers a new way to monetize mobile games without disrupting the player experience. The result is a win-win for developers and users—seamless monetization paired with an enhanced gaming environment.

Why follow Christian on LinkedIn

Christian uses LinkedIn to share a forward-looking perspective on mobile advertising, gaming trends, and ethical innovation. He frequently posts updates on AudioMob’s growth, from breakthrough partnerships to tech milestones, offering an insider’s view of the company’s mission to revolutionize mobile monetization. His content highlights the delicate balance between user experience and ad revenue, and how audio formats can unlock new value in gaming without friction.

As a thought leader in ad tech, Christian’s posts go beyond product updates—they often reflect his broader commitment to inclusion, representation, and building responsibly. He blends deep industry insight with personal storytelling, offering a blueprint for how founders can grow both a company and a platform for impact. Whether you're a game developer, startup leader, or ad tech professional, Christian’s content offers a rare mix of inspiration, strategic thinking, and authenticity.

What you can learn from his CEO brand

Christian combines a tech-forward narrative with representation and inspiration. His content often highlights the intersection of gaming, audio, and inclusion. He’s proof that CEOs can build meaningful visibility by showing up not just as a founder, but as a role model and change-maker.

11. Jim Mann – CEO & Founder, UNDO

Jim Mann is the founder of UNDO, a UK-based carbon removal company harnessing natural processes to permanently sequester atmospheric CO₂. By deploying techniques like enhanced rock weathering, UNDO offers a scalable, science-backed approach to combating climate change. The company is at the forefront of climate tech innovation, turning geology into a powerful tool for planetary restoration.

Why follow Jim on LinkedIn

Jim uses LinkedIn to bring clarity, urgency, and optimism to the carbon removal conversation. He regularly shares insights into the science behind enhanced weathering, updates on UNDO’s progress and partnerships, and reflections on what it takes to build scalable solutions in a time-sensitive field. His posts bridge complex environmental science and startup storytelling, making them both accessible and actionable.

As a thought leader in the climate tech space, Jim positions himself as both a builder and an advocate. He speaks candidly about the challenges of scaling environmental solutions, the intersection of entrepreneurship and science, and the critical need for global collaboration. For founders, climate professionals, or anyone passionate about environmental impact, following Jim offers a grounded, mission-driven perspective on building technology that matters.

What you can learn from his CEO brand

Jim demonstrates the power of mission-driven storytelling. By consistently tying his content back to the larger climate impact UNDO is making, he shows how you can build trust and rally support around a clear purpose. He also uses LinkedIn to educate—breaking down complex climate science into digestible, engaging posts. If you're building in a technical or niche sector, emulate Jim’s approach: be a translator and advocate for your industry.

12. Rich Pleeth – CEO & Co-founder, Fin – Sustainable Logistics

Rich Pleeth is the co-founder of Fin, a UK-based sustainable logistics company transforming last-mile delivery through the use of electric vehicles and e-cargo bikes. By combining advanced technologies like AI and machine learning with eco-conscious transportation, Fin is helping cities cut carbon emissions, improve efficiency, and create healthier urban environments. Their recent acquisition of Urb-it reflects Fin’s momentum in building a cleaner, smarter logistics network.

Why follow Rich on LinkedIn

Rich’s LinkedIn presence goes beyond company updates—he’s shaping the conversation around sustainable urban logistics. He shares Fin’s growth milestones, strategic moves, and technological innovations, while also engaging in broader discussions on emissions reduction, smart city planning, and the role of logistics in shaping livable cities. His content is a blend of founder perspective and public advocacy, offering valuable insights to anyone interested in the future of urban mobility.

As a thought leader in the logistics and sustainability space, Rich uses his platform to connect technology, policy, and environmental impact. His posts are grounded in both mission and market, making them relevant to startup founders, policymakers, and professionals working at the intersection of climate and innovation.

What you can learn from his CEO brand

Rich uses his profile to lead conversations around urban logistics and sustainability, positioning himself as both a founder and a public voice for change. He doesn’t just promote his company—he comments on industry shifts and speaks out on relevant topics like emissions and city planning. For aspiring CEOs, this shows the value of broadening your narrative to include your company’s ecosystem and policy landscape.

13. Nick Telson – Co-founder, Trumpet

Nick Telson is the co-founder of Trumpet, a London-based B2B digital sales platform helping sales teams create no-code, personalized microsites—called "pods"—for their prospects. These interactive pods streamline the sales process by integrating tools like demos, document sharing, and e-signatures into a single, customizable experience. Since its launch in 2021, Trumpet has raised $3.1 million and built a client base that includes major names like Sky Media, American Express, and Sifted.

Why follow Nick on LinkedIn

Nick’s LinkedIn is a go-to for anyone interested in startup growth, fundraising, and sales tech innovation. He’s built a strong reputation for transparency, regularly sharing detailed breakdowns of Trumpet’s funding journey—from investor outreach numbers to what worked (and what didn’t). His content offers an unfiltered view into startup life, packed with practical takeaways for founders navigating similar paths.

Beyond the numbers, Nick reflects on the emotional ups and downs of leading a growing company, making his content both relatable and informative. He also contributes to broader startup conversations—covering everything from product development to authentic leadership—making his profile a valuable resource for aspiring entrepreneurs, sales leaders, and tech enthusiasts alike.

What you can learn from his CEO brand

Nick is a master of transparent storytelling. His in-depth breakdowns of Trumpet’s funding journey, including metrics and outreach tactics, are highly valuable to fellow founders. He balances personal wins with honest challenges, building trust through openness. If you want to build a loyal following, be like Nick: share your playbook, not just your pitch.

6 takeaways from 13 CEOs who are crushing it on LinkedIn

The CEOs we've highlighted exemplify how strategic personal branding on LinkedIn can amplify leadership presence, foster trust, and drive business success. Here are actionable takeaways from their approaches:

1. Define and communicate your core values

Successful leaders articulate their unique strengths, leadership styles, and visions clearly. By consistently sharing content that reflects their core values, they build authenticity and trust with their audience.

2. Share authentic stories and experiences

Engaging narratives about personal journeys, challenges overcome, and lessons learned resonate deeply. CEOs who share such stories humanize their brand, making their leadership relatable and inspiring.

3. Engage in thought leadership

By offering insights, analyses, and predictions relevant to their industry, leaders position themselves as thought leaders. This not only showcases expertise but also fosters meaningful conversations with peers and followers.

4. Include visual and video content

Incorporating videos and visuals can enhance engagement. CEOs utilizing direct-to-camera videos or behind-the-scenes glimpses provide a more personal connection, catering to the growing preference for visual content on platforms like LinkedIn.

5. Maintain consistency across platforms

A cohesive personal brand across LinkedIn and other platforms reinforces credibility. Consistent messaging, tone, and visuals ensure that the audience receives a unified impression, strengthening brand recognition.

6. Engage actively with your network

Beyond posting content, actively engaging by commenting, sharing, and initiating discussions fosters a sense of community. Such interactions demonstrate approachability and a genuine interest in others' perspectives.

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