The explosion of AI has changed the game for social media marketers. Manual scheduling, clunky editing, and traditional cold calling have fast become relics of the past. Whether you’re a solopreneur, marketing lead or business owner, you need to keep up with the besst AI tools to free up hours and multiply your output.

But which AI tools are actually worth it?

In this guide, we break down the best AI tools for social media. From content creation to automation and to lead gen, this is your no-fluff, high-value overview which focuses on standout features, differentiators and ideal users.

We’ve grouped these tools into categories so you can find what you need fast.

13 AI tools for social media content creation, automation and lead generation

1. Will —Social media content creation via WhatsApp
2. Opus Clip – Short-form video repurposing from long-form content
3. Descript – Edit video and audio by editing text
4. ResumAI by Rezi – Create bios, career content, and personal branding snippets
5. Teal HQ – Career-focused content and portfolio building with AI
6. Heyreach – heyreach.io: Scalable outreach with human-like messaging
7. Phantombuster – Scrape, extract, and automate actions across platforms
8. expandi.io – LinkedIn outreach automation with smart targeting
9. Rogerroger – Inbox and task automation for team
10. Zopto – LinkedIn lead generation with automated campaigns
11. Octopus CRM – Multi-step automation and CRM features for LinkedIn
12. Taplio – Daily LinkedIn content ideas, analytics, and outreach workflows
13. Crystal Knows – AI-based personality insights for personalised messaging

Will – manages your social media

Will is a strategic AI assistant built to take the heavy lifting out of social media content creation. It helps individual C-level contributors develop personalised social media content.

What it does

• Generates post ideas and drafts for LinkedIn.
• Aligns content to your personal tone of voice, based on posting history.
• Reads and analyses sources to help you create curated content.
• Helps you create content on the go.

Standout features

• Work entirely in WhatsApp. No app or dashboard needed.
• Listens to voice messages and immediately turns them into well-formatted posts.
• Adds photos from your library or links you've shared.
• Makes sure you stay consistent.

How it compares to similar tools

• Jasper and ChatGPT are better for general marketing copy but less strategic for social media.
• Hootsuite or Buffer do scheduling, but aren't that well-suited for individual users.
• All the other social media platforms have a dashboard, but they aren't conversational.

Best for

• C-level executives who want a personal brand but ave no time.
• Consultants who want to speed up social media content creation.
• Service providers who quickly want to share updates and reports.

Opus Clip – Short-form video repurposing from long-form content

Opus Clip turns long-form video content (like webinars or podcasts) into short-form clips optimised for TikTok, Reels, and YouTube Shorts.

What it does

• Auto-detects highlights in long videos using AI
• Edits, captions, and formats clips with one click
• Adds motion graphics, emojis, and punch-in zooms to increase engagement
• Customisable templates to match brand style

Standout features

• AI identifies the most viral-worthy moments based on speech patterns and topic analysis
• Smart formatting adapts output to platform specs
• Multiple exports at once from a single video
• Caption styles optimised for attention retention

How it compares to similar tools

• Descript also supports clipping, but Opus Clip is faster and more automated
• Adobe Premiere Pro offers more control but is slower and manual
• Pictory is similar but lacks Opus Clip’s viral-moment detection

Best for

• Content creators and marketers repurposing webinars or podcasts
• Agencies turning one shoot into a month of social content
• YouTubers looking to grow through Shorts and Reels

Descript – Edit video and audio by editing text

Descript is a transcription-first video and audio editor. You edit media files by editing the transcript.

What it does

• Transcribes audio and video into editable text
• Edits media by modifying the transcript
• Offers multitrack screen recording and podcast editing
• Adds subtitles, animations, and AI voice dubbing

Standout features

• Overdub lets you fix mistakes with AI-generated voice
• Studio Sound enhances audio clarity with one click
• Collaboration features for commenting and versioning
• Seamless publish-to-social features

How it compares to similar tools

• Opus Clip is better for fast clip repurposing; Descript is better for storytelling and podcast workflows
• Camtasia has similar editing but lacks AI power and transcript control
• Adobe Premiere Pro still leads for cinematic editing, but Descript wins for speed and ease

Best for

• Podcasters and YouTubers editing long-form content
• Marketing teams needing fast video revisions
• Creators prioritising speed and ease of use

ResumAI by Rezi – Create bios, career content, and personal branding snippets

ResumAI is an AI tool designed for professional content like resumes, bios, and career-focused social posts. It helps polish personal brand assets with minimal effort.

What it does

• Writes resumes, cover letters, and LinkedIn bios
• Generates punchy personal brand blurbs and intros
• Suggests keywords and formats for better visibility
• Optimises content for ATS and social scanning

Standout features

• Instant LinkedIn bio generator based on resume content
• One-click rewrite and improvement suggestions
• Easy export to resume, PDF, or LinkedIn
• Built-in grammar and clarity checks

How it compares to similar tools

• Teal HQ offers more career tracking, but ResumAI excels at quick content
• Jasper can generate bios, but without resume integration
• ChatGPT is flexible but needs more prompt effort

Best for

• Job seekers polishing their online presence
• Creators building personal brand profiles
• Freelancers refreshing bios and intro copy

Teal HQ – Career-focused content and portfolio building with AI

Teal HQ is a platform for managing your career assets, content, and job search. It’s especially useful for turning experience into marketable content.

What it does

• Generates resume bullets, cover letters, and portfolio snippets
• Helps track job applications and networking tasks
• Stores brand assets, bios, and work samples
• Offers a central dashboard for job search strategy

Standout features

• AI assistant for tailoring job applications
• Content library for managing brand snippets and reuse
• Job tracker with reminders and CRM-style updates
• LinkedIn profile grader for optimisation tips

How it compares to similar tools

• ResumAI is faster for bios; Teal is more comprehensive
• Notion can be customised similarly but takes longer to set up
• Jobscan is more focused on ATS scores than content creation

Best for

• Professionals turning their career story into content
• Career coaches and job seekers who post on LinkedIn
• Side hustlers managing multiple roles and profiles

Heyreach – Scalable outreach with human-like messaging

Heyreach is a LinkedIn automation platform designed to run outreach campaigns that feel human.

What it does

• Automates LinkedIn connection requests and personalised follow-ups
• Manages multiple LinkedIn accounts from one dashboard
• Supports A/B testing for sequences
• Tracks performance with built-in analytics

Standout features

• Message warm-up and human-like delays to avoid spam detection
• Inbox consolidation for replying across accounts
• Campaign templates for lead gen, hiring, and partnerships
• AI-powered personalisation based on profile data

How it compares to similar tools

• expandi.io offers more granular targeting; Heyreach excels in simplicity and team features
• Phantombuster is more flexible but less intuitive
• Zopto has similar goals but lacks multi-inbox tools

Best for

• Agencies managing outreach for clients
• Sales teams scaling LinkedIn prospecting
• Freelancers needing consistent outreach without manual effort

Phantombuster – Scrape, extract, and automate actions across platforms

Phantombuster is a no-code automation tool for extracting data and automating actions across web platforms.

What it does

• Scrapes LinkedIn, Twitter, Instagram, and more
• Sends connection requests and messages
• Connects with Google Sheets and CRMs
• Schedules automation workflows

Standout features

• 100+ ready-made automation “Phantoms”
• No-code chains to combine multiple actions
• Cloud execution for background tasks
• Zapier-compatible

How it compares to similar tools

• Heyreach is better for managing outreach teams
• expandi.io is simpler but less powerful in data extraction
• Zapier isn’t built for social scraping and interaction

Best for

• Growth marketers scraping leads
• Agencies automating across platforms
• Tech-savvy pros who want advanced automation

Expandi.io – LinkedIn outreach automation with smart targeting

expandi.io is a LinkedIn automation platform that balances targeting power with compliance.

What it does

• Automates LinkedIn messaging and follow-ups
• Uses behavioural data for smart sequences
• Supports multichannel (LinkedIn + email) campaigns
• Integrates with Zapier and HubSpot

Standout features

• Dynamic personalisation with fallback logic
• Inbox warm-up and safety features
• Detailed analytics with smart filters
• Time-zone aware scheduling

How it compares to similar tools

• Heyreach is better for inbox management; expandi.io wins in targeting precision
• Phantombuster is broader, less focused on outreach
• Zopto is simpler and more turnkey, but less adaptable

Best for

• SDRs and sales pros scaling LinkedIn
• Marketers needing advanced sequences
• Teams needing email + LinkedIn touchpoints

Rogerroger – Inbox and task automation for teams

Rogerroger merges shared inbox features with task automation.

What it does

• Combines email, tasks, and CRM into one view
• Converts messages into team tasks
• Assigns follow-ups and tracks status
• Automates common replies with AI

Standout features

• CRM tools and contact timelines
• Kanban boards for task workflows
• Smart inbox with templates and priorities
• Slack and Gmail integrations

How it compares to similar tools

• Front is similar but less task-focused
• Zendesk is better for large teams; Rogerroger is leaner
• Trello + Gmail can replicate parts, but not as tightly integrated

Best for

• Small teams managing outreach and follow-up
• Agencies wanting CRM + email without extra tools
• Customer-facing teams needing one centralised hub

Zopto – LinkedIn lead generation with automated campaigns

Zopto helps automate LinkedIn outreach for B2B sales.

What it does

• Sends automated connections, messages, and views
• Targets based on job title, industry, location
• Tracks engagement in real time
• Integrates with Salesforce and HubSpot

Standout features

• Sales Navigator filters for granular targeting
• Smart inbox for campaign replies
• Time-zone aware campaign scheduling
• Modes for warm-up, retargeting, and drip

How it compares to similar tools

• expandi.io allows more advanced messaging logic
• Heyreach is more suited to agency use
• Octopus CRM is a simpler, budget option

Best for

• B2B lead gen teams
• Agencies running LinkedIn outreach
• Startups scaling decision-maker targeting

Octopus CRM – Multi-step automation and CRM features for LinkedIn

Octopus CRM is a LinkedIn automation tool that combines outreach, lead tracking, and CRM functionality. Designed with simplicity in mind, it’s a popular choice for solopreneurs and smaller teams who want to automate their LinkedIn activity without technical complexity.

What it does

• Sends automated connection requests, follow-ups, and endorsements
• Creates multi-step drip campaigns on LinkedIn
• Tracks profile visits, responses, and message history
• Includes built-in CRM to manage leads and segment audiences

Standout features

• Simple drag-and-drop interface for campaign setup
• Activity control settings to mimic human behaviour and stay compliant
• Personalised messaging options with placeholders and dynamic fields
• Performance dashboards showing campaign metrics and lead status

How it compares to similar tools

• Zopto and expandi.io offer more advanced targeting and integrations
• Heyreach is better for managing multiple accounts but more expensive
• Octopus CRM offers great value for budget-conscious users and solo marketers

Best for

• Freelancers and solopreneurs looking to grow their LinkedIn presence
• Small sales teams who want an all-in-one outreach and CRM tool
• Marketers testing LinkedIn automation before scaling u

Taplio – Daily LinkedIn content ideas, analytics, and outreach workflows

Taplio is an all-in-one LinkedIn tool built for thought leaders, marketers, and founders who want to grow their presence without spending hours brainstorming or posting manually. It blends AI writing with scheduling and analytics to support personal branding at scale.

What it does

• Suggests daily content ideas based on your niche and audience
• Helps draft, schedule, and publish posts directly to LinkedIn
• Tracks post performance, profile visits, and follower growth
• Manages outreach and DM sequences to convert engagement into leads

Standout features

• Viral post inspiration feed with filters by industry and format
• AI writing assistant tailored to LinkedIn’s tone and structure
• Post recyclers and reschedulers to maximise reach on evergreen content
• CRM dashboard to track conversations and follow-ups

How it compares to similar tools

• Shield focuses purely on analytics, whereas Taplio combines it with content and CRM
• Will is better for B2B team use, while Taplio is ideal for solo professionals
• Hootsuite or Buffer support more platforms but lack Taplio’s LinkedIn-specific features

Best for

• Founders, consultants, and creators building personal brands
• Social sellers turning LinkedIn engagement into pipeline
• Professionals posting daily and seeking high-growth tactics

Crystal Knows – AI-based personality insights for personalised messaging

Crystal Knows uses AI to analyse online behaviour and generate personality profiles. It’s designed to help users tailor their communication style for better responses—whether in sales, hiring, or social media engagement.

What it does

• Provides DISC-based personality insights from LinkedIn profiles and other online data
• Recommends how to write messages, emails, and posts based on the recipient's profile
• Integrates with tools like LinkedIn, Gmail, and Salesforce for workflow convenience
• Offers Chrome extension for quick insights while browsing profiles

Standout features

• Personalised content tips based on tone, style, and phrasing preferences
• Team analytics for aligning communication strategies
• Writing assistant built into LinkedIn and email tools
• Real-time suggestions as you write outreach or posts

How it compares to similar tools

• Taplio and Will help create engaging content, but don’t analyse audience psychology
• Grammarly can improve tone and clarity, but doesn’t personalise per reader
• Crystal Knows is unique in combining behavioural science with AI content suggestions

Best for

• Sales reps customising outreach for specific personas
• Social media managers refining tone for audience segments
• Recruiters or teams wanting deeper rapport from the first message

Final thoughts

AI isn’t just a trend—it’s transforming how we manage, create, and scale content on social media. Whether you’re focused on strategy, content, automation, or outreach, the tools in this guide offer tangible ways to work smarter and grow faster.

Choosing the right mix depends on your workflow, audience, and goals. Start with one or two tools that match your biggest bottleneck, then expand as your needs evolve.

And remember: even with the best AI, authenticity still wins. Use these tools to amplify your voice—not replace it.

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• Opus Clip
• Descript
• Heyreach -> heyreach.io 
• Will
• Phantombuster 
• expandi.io 
• Rogerroger 

• ResumAI by Rezi – Generates optimized LinkedIn bios and experience summaries. Also useful for job seekers.
  
  
• Zopto – Mainly for outreach, but includes AI-driven profile enhancement suggestions based on lead-gen performance.
  
  
• Teal HQ – A personal career growth tool that includes LinkedIn profile analysis and AI suggestions for improvements.

Octopus CRM – Combines automation with basic AI features to personalize connection requests and follow-ups.

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Shield App – Offers advanced LinkedIn analytics for individuals. Shows engagement trends, top content types, etc.

Taplio (again) – Also shines in analytics with visual insights into content performance.

Crystal Knows – Uses AI to analyze personalities and help you tailor your communication style when engaging on LinkedIn.

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