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Already on LinkedIn but looking to take your presence to the next level?
These Austrian CEOs are masters of leveraging the platform to drive innovation, build connections, and inspire change.
From tech disruptors to industry leaders, their strategies and insights can help you elevate your own LinkedIn strategy.
Ready to push your personal brand forward? These are the leaders you need to follow.
Walter Kreisel – CEO & Founder, neoom
Walter Kreisel grew up around small-town innovation and eventually channeled that mindset into something much bigger: a way to power the world more sustainably.
Today, as the founder of neoom, he leads one of Austria’s fastest-growing clean energy companies.
But on LinkedIn, what stands out most is how he shares the journey. Not just the wins, but the mission behind it all.
Who Should Follow Walter Kreisel?
- People who care about making their homes or businesses more energy-efficient
- Sustainability professionals looking for what’s next in clean tech
- Entrepreneurs who want to scale purpose-driven companies
About neoom
neoom builds smart energy systems that combine solar, battery storage, EV charging, and software into one solution.
It’s designed to give people more control over their energy and save money doing it.
Since launching in 2018, the company has grown fast. In 2022 alone, it helped customers save over €40 million in energy costs, avoided nearly 200,000 tons of CO₂ emissions, and reached 44.7 GWh of energy storage across more than 56,000 devices.
It’s also been profitable, posting over €50 million in revenue in 2022 and growing at a compound rate of 108% from 2019 to 2024.
LinkedIn Content Strategy
Walter’s content often ties back to the bigger mission.
He posts updates about neoom’s impact, like how much CO₂ has been saved or what new tech they’ve rolled out.
But he also takes time to celebrate his team and their work. His updates from conferences, fundraising rounds, or product milestones are paired with simple explanations and clear excitement.
You don’t need to be in clean tech to understand why it matters. That’s part of what makes his presence work; he makes the future feel approachable.
How He Uses LinkedIn for Branding
- Highlights measurable impact from neoom’s solutions
- Shares updates from industry events and keynotes
- Posts behind-the-scenes team culture and wins
- Ties product news to broader climate goals
What Makes Walter Kreisel Different
There’s a genuine sense of purpose in how Walter shows up. He’s not trying to sound perfect.
Instead, he writes like someone who believes the work is too important not to talk about. He’s transparent about neoom’s growth, hopeful about where it’s heading, and consistent in giving credit to the people around him.
That kind of voice feels refreshing, especially in a space that can get technical or overly polished.
Key Takeaways for Your LinkedIn Strategy
- Use real numbers to show progress
- Don’t just post company wins. Explain why they matter
- Share credit often and openly
- Talk about where you’re going, not just where you’ve been
- Be clear and conversational, not corporate
Where Walter Can Grow (on LinkedIn)
Walter could go deeper into day-to-day stories. People are often curious about the process behind big results.
He might also consider sharing more educational content: short posts explaining the energy space in plain terms. And if he ever opens up conversations with his audience directly, like in live Q&As or comment threads, it would take the connection to another level.
Helmut Reisinger – CEO, EMEA & LATAM, Palo Alto Networks
Helmut Reisinger doesn’t use LinkedIn to talk at people. He brings you into the room.
Whether he’s posting from a cybersecurity summit in Copenhagen or sharing a proud moment about Palo Alto Networks making the Fortune 500 list, his tone stays grounded and real.
Helmut’s career spans global roles and languages, and that shows in the way he communicates: personal, clear, and inclusive.
He doesn’t try to be flashy. He’s consistent, thoughtful, and genuinely excited about the work his team is doing.
Who Should Follow Helmut Reisinger?
- People in cybersecurity or tech across Europe or Latin America
- Leaders looking to bring warmth and humility into executive communication
- Anyone curious how a global CEO keeps things personal on LinkedIn
About Palo Alto Networks
Palo Alto Networks helps organizations stay secure in a world of rising digital threats, and they’re doing it at scale.
The company recently joined the Fortune 500 and keeps growing thanks to a sharp focus on AI-driven security and platform-based solutions.
In FY24, they reported a 20% revenue jump and growing demand for their next-gen offerings.
LinkedIn Content Strategy
Helmut’s posts often center around big milestones like company recognitions or events, but he always brings it back to the people.
He highlights team wins, shares gratitude, and adds personal reflections. You’ll see event photos, moments of pride, and even a few casual travel notes.
Nothing feels scripted. It feels like someone who’s proud of what he does and wants others to feel part of it.
How He Uses LinkedIn as a Branding Tool
- Shares real photos from team events and global meetups
- Writes in a clear, human tone; no buzzwords, just perspective
- Ties company wins to larger goals like innovation and trust
- Brings attention to the regions he represents (EMEA and LATAM)
What Makes Helmut Different?
Helmut’s calm, steady tone makes him stand out. He doesn’t overpost or oversell.
He shares when there’s something meaningful to say and always makes room for others: his team, his customers, the broader ecosystem. It’s rare to see a global CEO write in a way that feels this personal.
Key Takeaways for Your LinkedIn Strategy
- Show your face and your team. It builds trust
- When you hit a milestone, explain why it matters
- Be present in your region or community
- Keep your tone human, not corporate
Where Helmut Can Grow
Helmut could invite more conversation by asking questions or starting discussions. A few short videos or voice notes might also help bring even more warmth to his updates.
Matthias Winkler – CEO, Sacher Hotels
Some leaders build from scratch. Others step into something iconic and manage to make it feel new again.
That’s exactly what Matthias Winkler has done with Sacher Hotels.
As CEO, he’s taken a legacy brand that most people associate with tradition and turned it into a living, evolving experience, without ever losing its soul.
Matthias shares more than updates on LinkedIn. He gives us a window into what it takes to run one of the world’s most iconic hospitality groups in the modern age, while keeping the human touch front and center.
Who Should Follow Matthias Winkler?
- People curious about how historic brands evolve without losing their roots
- Leaders and learners in the hospitality space looking for grounded perspective
- Anyone who loves travel and wants a peek behind the curtain of luxury hotels
About Sacher Hotels
Sacher Hotels is a living piece of Austrian history. Home to the world-famous Sacher‑Torte and a symbol of refined hospitality.
But this isn’t a brand stuck in the past. Under Matthias’s leadership, it’s grown into something dynamic and thoughtful. With roughly $77 million in annual revenue and hundreds of employees, Sacher continues to be family‑owned and future‑focused.
What stands out is the care given to families visiting too, like the partnership with Fix&Foxi TV to bring more kid‑friendly experiences into the rooms. Little things like that tell you where the brand is heading: keeping luxury, but making it more inclusive.
How He Uses LinkedIn
His posts feel like mini-reflections rather than announcements.
Whether he’s in New York for an industry event or sharing a quiet insight about time being the new luxury, he makes you stop and think.
He doesn’t just post what happened. He tells you what it means. That difference pulls you in.
How He Builds His Brand
- Connects timeless elegance with real-world leadership
- Highlights family-friendly shifts without losing prestige
- Shares his perspective as someone deeply rooted in both culture and commerce
- Uses visuals and voice to bring you into the Sacher world
What Makes Matthias Different
He doesn’t need to shout to stand out. His tone is calm, reflective, and deeply human.
There’s pride in what he shares, but also humility. That mix feels rare on a platform where everyone’s chasing visibility.
Key Takeaways for Your LinkedIn Strategy
- Let your reflections lead. Not just your achievements
- Add warmth and personal insight to industry observations
- Show how your brand grows without losing what made it special
- Talk about the why, not just the what
Where He Can Grow
We’d love to see even more behind-the-scenes storytelling, maybe a short video from inside the kitchen or a post about a guest’s journey. That extra peek would make Sacher feel even closer to home.
Bernhard Mayr – CEO @ passgenau‑digital GmbH
Not every founder wants to chase the spotlight. Some just want to build something that works and explain it clearly to the people who need it most.
That’s how Bernhard Mayr shows up on LinkedIn.
As CEO of passgenau‑digital, he’s found a way to talk about AI that actually makes sense for regular businesses. He leads with real numbers, real problems, and a calm confidence that comes from knowing the work speaks for itself.
We first noticed him through a post about a startup pitching event in Linz.
While others focused on features, Bernhard walked through how Austrian SMEs are struggling, with numbers to back it up, and where his team could help. It felt more like advice than a sales pitch. That’s a big part of what makes his presence work.
Who Should Follow Bernhard Mayr?
- Business owners who are curious about AI but feel overwhelmed by the buzz
- People working in small or mid-sized companies who want better tools
- Anyone who wants to learn how to explain complex topics without losing people
About passgenau‑digital GmbH
Based in Upper Austria, passgenau‑digital helps small and mid-sized companies take their first real steps into AI.
They’re a small team, but what they offer is sharp: tailored AI agents, custom automations, and workflow solutions that actually fit into a business, not just float above it.
One of their brands, we-make.ai, focuses on building tools like marketwhisperer.ai, which helps companies figure out their positioning in just a few minutes.
Bernhard and his team care less about pushing fancy platforms and more about staying tool-agnostic so the solution fits the client, not the other way around.
🔗 Visit passgenau-digital GmbH
LinkedIn Content Strategy
Bernhard’s posts feel like conversations with a colleague. He shares thoughts from the road, event recaps, and simple ways AI can solve problems right now. No fluff.
He often opens with a challenge, like how most SMEs struggle with talent gaps, and then offers a concrete example of what could help.
You don’t feel like you’re reading a pitch. You feel like someone’s walking you through their thinking process.
How He Uses LinkedIn as a Branding Tool
- Writes like he’s talking directly to business owners, not other founders
- Shares real stats to ground every message
- Brings in local context to keep things relevant and relatable
- Uses product updates to teach, not just promote
What Makes Bernhard Mayr Different?
He’s not trying to impress with buzzwords. He’s here to serve.
There’s a quiet confidence in how he posts, a focus on the actual problems Austrian companies face, and a steady belief that smart tools can make things easier.
You get the sense he’s been in enough meetings to know what really matters: clear results, plain language, and trust.
Key Takeaways for Your LinkedIn Strategy
- Talk about your audience’s problems before your product
- Use stats or pain points to create relevance
- Keep your language simple and grounded
- Share wins as moments to teach, not just to celebrate
Where Bernhard Can Grow (on LinkedIn)
We’d love to see him bring us into his day-to-day a bit more, maybe with short videos or client stories that show how these tools work in action. A behind-the-scenes look at one of their AI workflows or a “before and after” post would go a long way in helping more people connect.
Michael Strugl – CEO, VERBUND AG
For Michael Strugl, leading a company as impactful as VERBUND is about guiding a transformative shift in one of Europe’s largest energy companies.
As CEO since 2021, he’s steering VERBUND, a company that’s almost synonymous with clean energy in Austria, into a future powered by sustainability, innovation, and a clear commitment to reducing the environmental footprint. Under his leadership, VERBUND is not just following trends, but shaping them.
Michael shares insights into how the energy industry is changing, and how VERBUND is leading the way in that transformation.
His posts are a great example of how LinkedIn can be a tool for thought leadership, giving us a glimpse into the strategy behind one of the most important shifts of our time: the energy transition.
Who Should Follow Michael Strugl?
- Anyone interested in the future of energy and sustainability
- People in leadership roles who want to see how CEOs can shape industries
- Professionals in energy, technology, or policy who want to follow real progress
About VERBUND AG
VERBUND is Austria’s largest electricity company and a major player in the European energy landscape.
Known for its renewable energy focus, it generates over 95% of its electricity from renewable sources, mainly hydropower.
However, they’re not stopping there. The company is doubling down on wind, solar, and green hydrogen projects to support a cleaner, sustainable future.
With a clear goal of reducing their emissions by 74% by 2030 and achieving net-zero by 2050, VERBUND is making bold moves towards a sustainable energy future that others are sure to follow.
LinkedIn Content Strategy
Michael’s LinkedIn is where he shares updates about VERBUND’s sustainability projects, new investments in green technologies, and his views on industry trends.
It’s not just about announcing new initiatives, though that’s important. It’s also about framing these moments in the context of the bigger picture; how they fit into the global energy transition, and why it matters now more than ever.
Michael’s posts feel like an ongoing conversation, not just a list of accomplishments, which makes them feel more genuine and impactful.
How He Uses LinkedIn as a Branding Tool
- Highlights VERBUND’s innovative projects and sustainable initiatives
- Frames sustainability efforts in the context of the global energy transition
- Shares insights on how the energy industry is evolving
- Uses LinkedIn to engage in broader conversations about climate and policy
What Makes Michael Strugl Different?
Michael Strugl stands out not just because of VERBUND’s impressive stats but because of how he humanizes the company’s journey.
It’s clear that he’s driven by a deep passion for sustainability, but he’s also thoughtful in how he shares these efforts with the world.
His LinkedIn posts connect their achievements to larger, meaningful global trends. His voice feels grounded, focused, and driven by a commitment to change.
Key Takeaways for Your LinkedIn Strategy
- Share your company’s big-picture goals and why they matter
- Frame updates around industry trends or social impact
- Stay genuine and focused. Share the process, not just the end result
- Use LinkedIn to engage in meaningful conversations, not just self-promotion
Where Michael Strugl Can Grow (on LinkedIn)
Michael could deepen his engagement by adding more personal reflections on his leadership journey. Sharing the challenges and wins from his own perspective would humanize his experience even more. Additionally, engaging directly with followers or running discussions on LinkedIn could create a community feel around the conversations he starts, making his profile even more of a destination for thought leadership in the energy sector.
Michael Kamleitner – CEO, Walls.io
Michael Kamleitner saw an opportunity where others might’ve just seen a one-off tool.
While running a digital agency in Vienna, he built a social media wall for an event, and it took off. That experiment turned into Walls.io.
Along the way, he also co-founded Swat.io, another successful SaaS platform. Over time, Michael focused fully on Walls.io, growing it from a side project into a global product.
What stands out is that he did it without outside funding, proving that sustainable growth is still possible.
Who Should Follow Michael Kamleitner?
- Event and marketing professionals looking for fresh social engagement ideas
- Founders bootstrapping their products from the ground up
- People who enjoy real stories about building companies, not just the highlights
About Walls.io
Walls.io helps businesses and events collect and showcase user-generated content.
Whether it’s tweets, Instagram posts, or customer photos, the platform brings it all together on a customizable “social wall.”
If you’ve attended a large conference or scrolled through a landing page packed with customer love, you’ve probably seen one in action.
Since launching in 2014, Walls.io has grown to over 700 customers and brings in about $10 million in annual revenue. The company remains bootstrapped and run by a small, efficient team.
LinkedIn Content Strategy
Michael uses LinkedIn to show the real, human side of running a SaaS company.
He shares updates from team retreats, award wins, hiring announcements, and the occasional playful post about using AI tools.
What makes it work is that his tone is approachable. He doesn't try to sound overly polished or formal. He brings people into the experience of leading a company without turning it into a highlight reel.
How He Uses LinkedIn as a Branding Tool
- Celebrates team wins and industry recognition
- Highlights internal moments like company workshops
- Shares open roles and culture updates
- Uses storytelling to keep the brand personal and relatable
What Makes Michael Different?
Michael’s content feels like it comes from someone who’s hands-on.
He posts to share, reflect, and connect.
His updates give a real sense of what it’s like to work with his team and what the company values. You don’t just learn about Walls.io. You get to see the people behind it.
Key Takeaways for Your LinkedIn Strategy
- Keep it conversational and honest
- Share what’s happening inside your team, not just what you’re selling
- Celebrate progress, even if it’s not perfect
- Let people get to know you, not just your company
Where Michael Can Grow on LinkedIn
Michael could post more often. Right now, his updates are a bit spaced out. Sharing something short every few weeks, even just a photo or a thought from a meeting, could help keep the connection alive. Featuring more customer stories or team voices might also bring new depth to his content.
Thomas Arnoldner – Deputy CEO, A1 Group
Thomas Arnoldner didn’t just wake up one day as Deputy CEO of A1 Group. His journey started with a strong foundation in business and technology, from studying in Vienna and Stockholm to climbing the ranks at telecom giants like Alcatel and Nokia.
Since stepping into leadership at A1, Thomas has been all about pushing digital innovation in Austria and beyond.
His LinkedIn reflects this mix of deep industry knowledge and a genuine passion for connecting people through technology.
Who Should Follow Thomas Arnoldner?
- Anyone curious about how digital technology shapes our everyday lives.
- Professionals thinking about leadership in tech or telecom.
- People interested in the future of connectivity in Europe.
About A1 Group
A1 Group is Austria’s go-to telecom company, serving more than 24 million customers across Central and Eastern Europe.
They provide everything from mobile phones to internet services and have been growing steadily, pulling in over €5 billion in revenue last year.
Their big focus? Rolling out 5G and making sure people stay connected,no matter where they are.
Thomas Arnoldner’s LinkedIn Content Strategy
Thomas uses LinkedIn to share real stories about what’s happening at A1 and in the telecom world.
Instead of just facts and figures, he talks about why these changes matter, like how 5G could change the way we work or how the company is trying to be greener.
His updates feel like a window into his work life and the industry’s future, making it easy for followers to understand what’s going on.
How Thomas Arnoldner Uses LinkedIn as a Branding Tool
- Shares clear updates on company wins and projects.
- Connects with other industry leaders and joins conversations.
- Talks about A1’s mission in sustainability and tech innovation.
- Balances professional insight with approachable language.
What Makes Thomas Arnoldner Different?
Thomas blends solid business smarts with a genuine interest in how technology improves lives.
He communicates his vision in a way that’s accessible and inspiring. That down-to-earth approach helps him stand out in a tech-heavy field.
Key Takeaways for Your LinkedIn Strategy
- Tell stories that explain why your work matters.
- Be clear and conversational, not overly technical.
- Engage with your network by joining relevant discussions.
- Show both what you do and why it’s important.
Where Thomas Arnoldner Can Grow on LinkedIn
Thomas could share more personal stories about his leadership challenges and lessons. This would help followers connect with him on a human level, beyond his professional achievements.
Juergen Mayerhofer – CEO & Co‑Founder, enspired
Before co-founding enspired, Juergen Mayerhofer built his career at the intersection of engineering, trading, and technology.
With roles spanning from power market operations to leadership in algorithmic trading, he steadily shaped his view on how digital tools could unlock new possibilities in the energy sector.
His MBA at WU Executive Academy gave him the strategic lens to turn those insights into action.
enspired wasn’t born from a single moment. It grew out of years of seeing where things could work better and deciding to build something around that.
Today, Juergen leads enspired with a clear focus: helping flexible energy assets such as batteries or distributed power sources find their place in dynamic, short-term markets.
His presence on LinkedIn is consistent with how he leads: focused, curious, and grounded in real-world results.
Who Should Follow Juergen Mayerhofer?
- People working in or curious about the future of clean energy
- Founders and builders in tech who like seeing real numbers and use cases
- Anyone trying to learn how to show up as a leader online, without the fluff
About enspired
enspired is a Vienna-based company offering trading as a service for short-term energy markets.
They help clients such as battery operators or energy producers unlock more value from their assets through intelligent, automated trading.
In 2024, the company secured €25.5 million in Series B funding, setting the stage for further expansion across Europe and beyond.
LinkedIn Content Strategy
Juergen’s approach to content blends insight with transparency.
He shares backtested trading results, announces key hires, and contributes to industry conversations through interviews and panel appearances.
His tone is approachable and clear. He explains what’s working, highlights what’s next, and keeps his audience in the loop without trying to impress. It feels like someone sharing what they’re learning in real time.
How He Uses LinkedIn as a Branding Tool
- Shares internal performance data to build trust
- Highlights hiring opportunities and team culture
- Posts thought leadership in collaboration with industry podcasts
- Talks about industry evolution in plain language
What Makes Juergen Mayerhofer Different?
Juergen’s content reflects a builder’s mindset.
His posts are not polished for effect. They come from someone who is close to the work, invested in the mission, and genuinely interested in progress.
Whether he is writing about trading performance or reflecting on team milestones, it feels like he is bringing people along for the journey, not performing for an audience.
Key Takeaways for Your LinkedIn Strategy
- Let your experience lead; don’t over-polish
- Share what you’re learning, not just what you’ve achieved
- Use data to make your message stronger
- Treat LinkedIn like a real conversation, not a broadcast
Where Juergen Can Grow (on LinkedIn)
We’d love to see more behind-the-scenes stories from enspired’s growth, such as lessons from scaling internationally or navigating complex energy partnerships. Personal reflections on key turning points or decisions could help deepen the sense of connection his audience already feels.
Karl Pichler – CEO, InnovaticGroup
Karl Pichler built his career by listening carefully, solving the right problems, and surrounding himself with people who think beyond short-term wins.
His background spans consulting, investment, and transformation work, often in spaces where structure and innovation have to live side by side.
Over time, he developed a knack for helping organizations evolve without losing their identity.
As CEO of InnovaticGroup, Karl blends strategy with empathy.
His presence on LinkedIn reflects that same mindset. The tone is calm and confident. The content is useful, not self-promotional. And the person behind the posts feels real.
Who Should Follow Karl Pichler?
- People leading teams through change or growth
- Founders who want to scale with clarity, not chaos
- Anyone curious about how transformation actually works behind the scenes
About InnovaticGroup
InnovaticGroup is an Austrian investment and consulting company focused on helping businesses grow and adapt in a digital world.
They work across industries like tech, real estate, and finance, often taking on both strategic and operational roles. In the past year, the firm has expanded its portfolio internationally, built partnerships across Europe and the Middle East, and helped several startups go from idea to execution.
What makes their approach stand out is the blend of hands-on support and long-term thinking. They don’t just advise. They co-create.
LinkedIn Content Strategy
Karl’s content focuses on what he’s learning in the moment, whether it’s a lesson from a CEO dinner in London, a trend he’s seeing across clients, or a framework to help leaders prepare for the year ahead.
He writes like someone who’s thinking out loud, not trying to impress.
Most of his posts offer something practical, like a resource or a question to reflect on. It’s clear he sees LinkedIn not as a stage, but as a space to connect thoughtfully.
How He Uses LinkedIn as a Branding Tool
- Shares practical tools and reflection prompts
- Highlights real partnerships and collaborations
- Celebrates the work of others, not just his own
- Uses his voice to lift the company’s values and culture
What Makes Karl Pichler Different?
Karl shows up as a builder, not a broadcaster.
His content doesn’t feel filtered or overly planned. It feels like someone who’s in the middle of the work and willing to share what’s working and what’s still unfolding.
He brings a calm, thoughtful tone to topics that are often rushed or overhyped. And he never forgets that business is about people.
Key Takeaways for Your LinkedIn Strategy
- Share what you’re learning, even if it’s unfinished
- Let your values come through in how you write
- Use LinkedIn to teach and support, not just promote
- Be consistent in tone and message
Where Karl Can Grow (on LinkedIn)
Karl could invite more dialogue by ending posts with questions or inviting others to weigh in. Featuring a few behind-the-scenes moments from the team, like how they tackle tough decisions, could make his thoughtful style even more relatable.
Michael Kraeftner – CEO, CELUM
Michael Kraeftner’s journey to becoming the CEO of CELUM began in a small Austrian village where technology and innovation were distant dreams.
His fascination with tech led him to realize that digital content management at scale could solve many marketing challenges.
Over the years, Kraeftner built CELUM from the ground up into an international SaaS company.
His LinkedIn presence reflects his leadership journey and the company’s global growth. With posts that blend storytelling and business insights, he gives followers a peek behind the scenes of CELUM’s success.
Who Should Follow Michael Kraeftner?
- Marketers and brand managers who want to learn about scaling brand consistency through digital content.
- Tech founders and entrepreneurs seeking inspiration on growing a bootstrapped SaaS business.
- Leadership enthusiasts interested in practical insights from a CEO who blends personal reflection with business strategy.
About CELUM
CELUM’s SaaS platform helps businesses manage digital content and brand assets effectively.
Their Content Supply Chain Management solution empowers teams to build, manage, and distribute content efficiently.
Since 1999, CELUM has grown significantly, serving global clients like BAUHAUS and Shop Apotheke Europe. The company’s steady double-digit growth highlights its strong position in the competitive SaaS market.
LinkedIn Content Strategy
Kraeftner’s LinkedIn strategy combines personal branding with industry leadership.
He shares event highlights, customer success stories, and insights from CELUM’s innovative projects.
His content offers a mix of educational posts and personal reflections, helping his audience see the human side of running a global SaaS business. His updates keep followers engaged while showcasing the company’s evolution.
How He Uses LinkedIn as a Branding Tool
- Posts event recaps to position himself as a thought leader in MarTech and content strategy.
- Features customer success stories to show CELUM’s impact.
- Shares personal reflections on leadership and business growth.
What Makes Michael Kraeftner Different?
Kraeftner stands out by combining authenticity with strategic insights.
His posts go beyond company updates, offering lessons from his personal experiences and leadership philosophy. This human side of his approach makes him relatable and engaging to his followers.
Key Takeaways for Your LinkedIn Strategy
- Share personal stories to connect with your audience.
- Highlight customer success stories to show real-world impact.
- Offer genuine business insights that resonate with your followers.
Where Michael Kraeftner Can Grow (on LinkedIn)
While Kraeftner is already highly engaged on LinkedIn, there are opportunities for him to take his presence further. For example, he could benefit from writing longer-form posts or articles that delve deeper into industry trends, offering more in-depth thought leadership. Another way to enhance engagement would be to create interactive content, like polls or Q&A sessions, which would invite more participation from his audience and foster greater dialogue.
David Höck – CEO & Founder, Elevantiq & Vendure
David Höck began building Vendure with a clear goal: to create the kind of commerce platform he and other developers actually wanted to use.
As a developer himself, he saw how rigid, outdated eCommerce platforms slowed teams down.
Together with Michael Bromley, he set out to create something developers would actually enjoy using. That vision led to Vendure, a flexible, open-source commerce engine that’s powering projects across Europe and beyond.
Today, David leads both Vendure and Elevantiq, growing the product through real-world use and deliberate choices, including the decision to stay bootstrapped.
Who Should Follow David Höck?
- Developers looking for a cleaner way to build modern commerce
- Founders navigating product-market fit without outside capital
- Product teams that care about long-term technical quality
About Vendure
Vendure is an open-source, headless commerce framework built with TypeScript and GraphQL.
It’s designed for flexibility, speed, and scale, whether you’re launching a startup or replacing legacy infrastructure.
Companies like IBM and Pinelab have adopted it, and the project keeps growing through a mix of consulting, community support, and paid extensions.
Instead of relying on venture capital, David and his team chose a different route: funding through real customers. After more than 200 VC conversations, they stepped back to focus on building sustainably, a decision that reflects their long-term mindset and respect for developer experience.
His LinkedIn Content Strategy
David’s posts feel like check-ins from someone deep in the work.
He shares quick product demos, hiring updates, and thoughtful takes on team culture.
You’ll find everything from five-minute walkthroughs to reflections on open roles, all with a tone that’s accessible and direct. The content is made for builders, and it shows.
How He Uses LinkedIn as a Branding Tool
- Shares real updates on product development
- Offers sneak peeks through short videos and screenshots
- Talks openly about hiring, growth, and priorities
- Keeps a developer-first tone that reflects his product
What Makes David Höck Different?
He builds what he uses. That feedback loop of building, testing, and improving, is central to his leadership style.
David’s posts reflect real use cases, not just marketing angles.
His choice to grow without VC isn’t about rejecting funding; it’s about staying in control of the roadmap. That sense of focus and clarity comes through in everything he shares.
Key Takeaways for Your LinkedIn Strategy
- Let your product and personality show up together
- Use video and visuals to make complex topics approachable
- Stay consistent, even when you’re busy building
- Show how your work connects to your values
Where David Can Grow (on LinkedIn)
David’s content is strong, especially for technical audiences. To expand his reach, he could bring in more stories from customers or collaborators. Sharing outcomes, not just process, would help others see the broader impact of Vendure and build even more credibility beyond the dev world.
