10 Austrian C-level Executives Making an Impact on LinkedIn in 2025
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LinkedIn is one of the best places to grow professionally, but the real value comes when you learn directly from people who’ve mastered it.
If you already post regularly but feel like you could be doing more with your presence, this roundup is for you.
We used ChatGPT to study the LinkedIn activity of 10 Austrian C-level executives who are setting a strong example for how leaders can use the platform with purpose and personality.
From tech innovators to creative minds leading tourism, these executives know how to connect, share ideas that matter, and build trust with their audiences. Their posts teach lessons in clarity, consistency, and human connection.
Ready to sharpen your own LinkedIn presence? Try Will for free and start creating engaging posts in minutes.
Florian Gschwandtner – CEO At Foxyfitness
Florian grew up on a farm and often describes his path as “from the farm to founding global apps.” That straightforward story shapes the practical, no-nonsense tone he brings to LinkedIn.
He’s the founder of Foxyfitness and listed as the company’s CEO in its imprint.
Before starting Foxyfitness, he built Runtastic and co-founded Tractive. He often mentions these experiences when sharing thoughts on product and growth.
Who Should Follow Florian?
- People who want quick, product-led fitness tips.
- Founders and developers interested in fitness app design.
- Fitness enthusiasts who prefer simple, habit-based routines.
About Foxyfitness
Foxyfitness offers several small training apps such as push-ups, sit-ups, squats, and planks, plus a PRO membership that combines them with three training plans.
The imprint lists Foxyfitness GmbH in Linz, with Florian as CEO.
LinkedIn Content Strategy
Florian shares personal training tips, app updates, and glimpses behind the scenes.
His posts are short, often image-based, and frequently link to app features or challenges.
What Makes Florian Different?
He combines large-scale founder experience from Runtastic with the simplicity of focused micro-apps.
That mix lets him speak clearly about building big products while still staying close to hands-on development.
Key Takeaways For Your LinkedIn Strategy
- Keep posts short and practical, ending with a direct action.
- Use personal stories to make product updates more relatable.
- Highlight real product details instead of vague promises.
Where Florian Can Grow (On LinkedIn)
He could share case studies or numbers showing how Foxyfitness performs.
That would help partners and users see the real impact of his products.
Ali Mahlodji – CEO & Founder, futureOne
Ali’s story is central to his message. He arrived in Austria as a refugee, worked many jobs, and turned those experiences into a lifelong mission to help people prepare for the future of work.
He is the CEO and public face of futureOne, a company focused on leadership, personal growth, and skill development.
Ali is also an author, speaker, and founder of earlier projects such as whatchado. He often shares stories about awards, milestones, and collaborations that shaped his work.
Who Should Follow Ali?
- Leaders and HR professionals interested in new ways of developing people.
- Teachers and mentors helping young people choose careers.
- Anyone who enjoys motivational posts about work and purpose.
About futureOne
futureOne is a tech, media, and personal-development company running programs such as futureOne HEROES and futureRocka, which focus on leadership and youth development.
The website highlights partnerships and recognition from outlets like the Financial Times but does not mention public revenue data.
LinkedIn Content Strategy
Ali uses storytelling, personal reflections, and clips from his talks to mix inspiration with practical lessons for leaders.
He often connects his own experiences to the challenges organizations face today.
What Makes Ali Different?
His life story as a refugee turned entrepreneur and storyteller gives him a unique voice that bridges youth mentoring and executive coaching.
He supports that with books, speaking events, and public recognition.
Key Takeaways For Your LinkedIn Strategy
- Tell stories that link personal experience with your work.
- Combine longer reflections with short clips from events.
- Mention partnerships and awards to add credibility.
Where Ali Can Grow (On LinkedIn)
He could share more case studies or results from futureOne programs to balance inspiration with measurable outcomes.
The website and posts focus mainly on mission and recognition, leaving room for more examples of real-world results.
Laura Tacho – CTO, DX
Laura’s career has been shaped by a curiosity for how teams actually build software.
She started as an engineer, moved into leadership and coaching, and later began researching how to measure what makes developers productive.
In November 2023, DX brought her on as CTO to expand its product and research on developer experience.
Her public writing and podcast talks revolve around a consistent idea: combine data from tools with developer feedback, and treat that combination as a real indicator of how teams work.
Who Should Follow Laura Tacho?
- Engineers wanting practical ways to measure team health.
- Engineering managers interested in concrete productivity metrics.
About DX
DX presents itself as a developer-intelligence platform that combines telemetry from tools with developer-reported feedback to quantify productivity and developer experience.
The company publishes research and runs podcasts and posts that examine how engineering outcomes change when teams track specific metrics.
See DX’s site and the announcement naming Laura as CTO for more detail.
LinkedIn content strategy
On LinkedIn Laura often posts short summaries that link to longer articles or to podcast episodes where she explains measurement frameworks and the effects of AI on engineering work.
Her posts tend to point readers toward fuller pieces rather than trying to cover everything inside a single post.
What makes Laura different?
Laura brings practitioner experience (engineering and coaching) together with a research approach to measurement.
She contributes to DX’s published metrics work and regularly talks about measurable outcomes rather than just practices, which gives her commentary a results-oriented tone.
Key Takeaways for Your LinkedIn Strategy
- Lead with one clear finding and link to a longer article or audio discussion.
- Use concrete metrics or a single chart as your hook to make technical posts easier to follow.
Where Laura Can Grow (on LinkedIn)
Her long-form, research-heavy content is strong for an expert audience.
To reach more readers she could add more frequent short posts that state one clear metric or a single practical implication from her research, and include simple visual summaries that point to the longer write-up or episode.
This suggestion follows from observing her current mix of long articles and audio interviews.
Sabine Herlitschka – Chief Executive Officer, Infineon Technologies Austria AG
Sabine’s career bridges science, policy, and business. Trained in biotechnology, she started in research before taking on leadership roles that linked innovation with national and industrial development.
Since 2014 she has served as CEO of Infineon Technologies Austria, where she oversees a hub combining production, research, and global product responsibility from Villach.
Her track record includes public appointments and awards that mark her influence in both research and technology sectors.
Who Should Follow Sabine Herlitschka?
- Professionals working in semiconductors and power electronics.
- Policy makers and researchers interested in industry–research partnerships.
About Infineon Technologies Austria
Infineon Technologies Austria AG is Infineon’s Austrian subsidiary, headquartered in Villach.
It combines R&D, production, and global product responsibilities and ranks among Austria’s larger research-focused companies.
Public sources report annual revenues in the roughly €4.8–5.6 billion range for recent fiscal periods and cite about 5–6 thousand employees across Austrian sites, with roughly 2,400–2,500 staff in R&D.
Consult Infineon Austria’s corporate pages and annual reporting for exact fiscal-year numbers.
🔗 Visit Infineon Technologies Austria
LinkedIn content strategy
Her posts and the company’s communications focus on industry strategy, research priorities, and the role of semiconductors in energy and transport systems.
Her public voice aims at professional audiences and decision makers rather than brief product updates.
What makes Sabine different?
Sabine pairs technical training with experience in research policy and industry leadership.
That combination lets her comment on R&D investment and industrial strategy with credibility.
During her tenure Infineon Austria has expanded R&D activity and moved into projects involving power electronics and wide-bandgap materials.
Key Takeaways for Your LinkedIn Strategy
- Connect technology trends to business and policy implications for readers who make decisions.
- Mention specific R&D projects or partnerships to show concrete outcomes.
Where Sabine Can Grow (on LinkedIn)
Her communications are mainly aimed at industry peers and institutions.
To reach a broader audience she could add short explainers or brief videos that break down semiconductor topics into everyday language while keeping longer posts for professional commentary.
This recommendation comes from the current mix of institutional messaging and technical reporting by Infineon Austria.
Florian Rosenberg – CTO, Esko
Florian announced he had joined Esko as CTO in a LinkedIn post(!).
Esko’s leadership page lists him as the company’s CTO.
Before Esko he held senior technology leadership roles, including positions at Crayon and IBM, and he won a CTO award in 2024 for IT optimization.
His 2024 award specifically noted contributions to IT optimization and operational improvements.
He also shares posts about cloud, AI, and practical engineering practices that teams can apply.
Who Should Follow Florian Rosenberg?
- Technology leaders interested in product and platform engineering.
- Engineers curious about applying AI and cloud at scale.
- Recruiters and hiring managers looking for senior engineering talent.
About Esko
Esko is a company focused on software and hardware for brand packaging and print production.
The company publishes leadership and product information on its corporate site where Florian appears on the leadership page.
LinkedIn content strategy
Florian posts about technology, cloud, and how teams apply AI and operational practices.
His updates include hiring notices and short leadership notes that point readers to deeper pieces or company news.
What makes Florian different?
He combines hands-on engineering experience with leadership of global product and data activities.
That mix is reflected in both his public writing and the award recognition he received in 2024.
Key Takeaways for Your LinkedIn Strategy
- Share hiring or team updates to signal growth and invite conversations.
- Post brief notes that link to longer posts or company announcements.
- Highlight awards and recognitions to show credibility.
Where Florian Can Grow (On LinkedIn)
He could add short explainers that summarize one practical lesson from a technical project to reach more engineers outside his immediate network.
Longer articles and award mentions already serve an audience of peers and decision makers.
Michael Hurnaus – CEO, Tractive
Michael co-founded Tractive in 2012 and is the company’s CEO.
Under his leadership Tractive became a global provider of GPS trackers and pet health monitoring tools.
Tractive raised a $35 million growth round to expand in the U.S., a fact Michael discussed in a webinar and related coverage.
He regularly appears in webinars and interviews to discuss product development, fundraising, and international expansion.
Public coverage and company statements indicate the $35 million round supported expansion of U.S. operations and broader market availability for Tractive’s products.
Who Should Follow Michael Hurnaus?
- Pet-tech founders and product leads.
- Pet owners interested in GPS and health tracking devices.
- Investors interested in consumer hardware scale-ups.
About Tractive
Tractive builds GPS trackers and subscription-based services that let owners monitor pets’ location and activity.
Public reporting notes the company raised $35 million in 2021 and that it has expanded operations into North America and other markets.
LinkedIn content strategy
Michael’s posts highlight product updates, company milestones, and lessons from fundraising and expansion.
He also appears in podcasts and webinars where he talks about growth and product development for pet tech.
What makes Michael different?
He combines technical product roots with a founder’s focus on customer feedback and international growth.
That background shows in public discussions about funding, U.S. expansion, and new product features.
Key Takeaways for Your LinkedIn Strategy
- Broadcast clear product milestones to build credibility with customers and partners.
- Share fundraising stories and practical lessons to engage founders and investors.
- Feature short customer testimonials to illustrate real-world value.
Where Michael Can Grow (On LinkedIn)
He could add short customer stories or one-minute videos showing product use cases to make product benefits clearer for people who aren’t familiar with GPS or health monitoring.
Long-form interviews and webinars will keep serving industry audiences and potential partners.
Alexander Fleischanderl – Chief Technology Officer, Primetals Technologies
Alexander began at the company long before the name Primetals existed.
He joined the group in the 1990s and rose through R&D, project work, and technical sales.
Today he leads the Green Steel agenda and serves as CTO upstream.
He writes about how electrification and direct reduction will reshape steelmaking.
He often publishes in Primetals’ Metals Magazine, explaining technical roadmaps.
His posts link technology to decarbonization outcomes and plant performance.
Who Should Follow Alexander Fleischanderl?
- Engineers and metallurgists working on decarbonization
- Sustainability and energy managers at industrial firms
- Tech journalists covering heavy industry innovation
About Primetals Technologies
Primetals describes itself as a full-line supplier across the metals value chain.
The company highlights long combined experience and thousands of references worldwide.
It focuses on innovation, plant solutions, and data-driven production improvements.
🔗 Visit Primetals Technologies
LinkedIn Content Strategy
Alexander posts technical pieces, news about awards, and long-form articles on metals strategy.
He publishes for Primetals’ Metals Magazine and shares those articles on LinkedIn.
That mix positions him as both a practitioner and a public-facing technical leader.
His posts often link to company coverage or to deeper technical pieces he authored.
What Makes Alexander Different?
He combines deep technical credentials with patent-driven invention.
He has led green-steel initiatives and speaks publicly about low-carbon pathways for steel.
That background lets him speak credibly about both product design and the business case for greener steel.
Key Takeaways for Your LinkedIn Strategy
- Share original technical articles and link them to company posts.
- Mix thought pieces with concrete milestones, like awards.
- Use company magazine posts to seed longer-form discussion.
Where Alexander Can Grow (on LinkedIn)
He can humanize posts by showing the teams behind projects.
Short videos from plant visits or interviews with engineers would broaden reach.
Peer-engagement posts that invite technical debate could raise comments and visibility.
Astrid Steharnig-Staudinger – Chief Executive Officer, Austria Tourism (Österreich Werbung)
Astrid Steharnig-Staudinger has built her career around promoting Austria to the world — not just as a destination, but as an experience rooted in culture, hospitality, and innovation.
As CEO of Austria Tourism, she leads the organization responsible for shaping how millions of travelers see the country each year.
Her background in international marketing and brand management shines through in her work and online presence.
On LinkedIn, she shares stories about Austrian tourism, sustainability, and collaboration, showing how tradition and modern strategy can coexist.
Who Should Follow Astrid Steharnig-Staudinger?
- Tourism professionals interested in sustainable travel
- Regional and municipal tourism marketers
- Travel writers and destination strategists
About Austria Tourism (Österreich Werbung)
Austria Tourism is the country’s national marketing organisation for tourism.
The organisation runs campaigns, supports destination positioning, and produces talks and multimedia content about Austrian tourism.
The site hosts the ÖW Talk format, where Astrid interviews industry figures about trends and strategy.
LinkedIn Content Strategy
Astrid uses LinkedIn to amplify institutional messages and to spotlight dialogue.
She shares interviews, campaign highlights, and event appearances.
The ÖW Talk series is regularly promoted on official channels and repurposed for social media to spark sector conversations.
That approach keeps institutional goals visible while inviting sector input.
What Makes Astrid Different?
She blends operational tourism know-how with public-facing storytelling.
Her background in destination marketing gives her a practical lens on campaigns.
She leans into formats that invite conversation, such as talks and summit keynotes.
Those formats let her translate strategy into accessible narratives for industry stakeholders.
Key Takeaways for Your LinkedIn Strategy
- Turn institutional programs into shareable human stories.
- Promote talk formats and reuse clips across posts.
- Link announcements to clear calls for sector input.
Where Astrid Can Grow (on LinkedIn)
She could invite more user-generated content from local operators.
Short behind-the-scenes clips of campaign production would add immediacy.
Featuring regional partners more often would show impact at the local level.
Yorck Schmidt – Group Chief Financial Officer, AVL
Yorck Schmidt is a finance leader who combines precision with forward thinking.
As Group CFO at AVL, he helps steer one of the world’s top mobility tech companies through the shift toward sustainable and AI-driven innovation.
He’s known for bringing clarity and structure to complex financial operations while keeping an eye on long-term transformation.
On LinkedIn, his posts reflect a balance of strategy, innovation, and leadership — the kind of perspective that bridges finance and the future of technology.
Who Should Follow Yorck Schmidt?
- Finance professionals interested in digital transformation.
- Engineers and mobility experts curious about how CFOs think about innovation.
- Executives seeking a grounded take on sustainability and leadership.
About AVL
AVL is one of the world’s leading mobility technology companies, specializing in development, simulation, and testing for the automotive industry.
Founded in 1948 and headquartered in Graz, the company employs more than 12,200 people across over 90 locations.
AVL focuses on sustainable and connected mobility solutions, from e-mobility to autonomous driving systems, and works with major car manufacturers and startups alike.
In 2023, AVL reported revenue of over €2 billion, marking steady growth as the company expands its electric and hydrogen technology divisions.
Yorck Schmidt’s LinkedIn Content Strategy
Yorck’s posts show a CFO who views finance not just as control, but as guidance.
He frequently highlights sustainability initiatives, digital transformation in finance, and the strategic side of corporate growth.
His tone is professional yet accessible, often tied to major company milestones or industry events.
He doesn’t post daily, but when he does, it’s thoughtful and relevant to both finance and technology audiences.
What Makes Yorck Schmidt Different?
He blends operational expertise with a genuine curiosity for innovation.
While many finance leaders focus solely on risk and numbers, Yorck discusses the strategic importance of technology and collaboration.
This perspective makes him stand out in an industry that often separates finance from innovation.
Key Takeaways for Your LinkedIn Strategy
- Share insights that connect your expertise with industry trends.
- Maintain a professional but approachable tone.
- Post less often, but focus on clarity and relevance.
Where Yorck Schmidt Can Grow (On LinkedIn)
He could engage more directly with others in his field, especially in comment sections.
A bit more storytelling about challenges and lessons learned at AVL would also make his posts more relatable and memorable.
Carina Zehetmaier – Co-Founder & CEO, PAIPER
Carina Zehetmaier is leading the charge for ethical and transparent AI in Europe.
As Co-Founder and CEO of PAIPER, she helps companies meet the EU AI Act’s standards while keeping innovation practical and human-centered.
Her background in law and AI policy shapes how she communicates — always clear, informed, and grounded.
On LinkedIn, she shares thoughtful posts about responsible AI, leadership, and how regulation can drive trust in technology.
Who Should Follow Carina Zehetmaier?
- Founders and executives working in AI, legal tech, or compliance.
- Policy professionals and academics studying AI regulation.
- Anyone curious about making AI safer and more trustworthy.
About PAIPER
PAIPER is an Austrian startup that helps companies comply with the European Union’s AI Act through automated compliance and risk management tools.
Founded by Carina Zehetmaier and Hannah Wundsam, the company blends AI governance with user-friendly technology.
PAIPER’s tools guide organizations through AI impact assessments, documentation, and risk analysis, reducing manual work and uncertainty.
Its platform is gaining traction among tech and enterprise clients navigating the fast-changing AI compliance landscape.
Carina Zehetmaier’s LinkedIn Content Strategy
Carina uses LinkedIn to educate, inspire, and simplify complex topics.
Her posts often reference EU AI Act updates, ethical implications of AI, and the human side of technology adoption.
She also shares insights from conferences and panels, positioning herself as both an expert and an advocate for transparent AI.
Her content tone is confident but conversational, and she makes use of visual posts and event photos to add context.
What Makes Carina Zehetmaier Different?
She stands out for her ability to make AI regulation understandable and actionable.
Instead of using overly technical language, she explains why ethical AI matters to businesses and consumers alike.
Her legal and tech backgrounds give her authority, while her approachable tone keeps her message relatable.
Key Takeaways for Your LinkedIn Strategy
- Break down complex topics in a simple, human way.
- Use visual storytelling from events or projects.
- Stay consistent with updates on industry trends and regulations.
Where Carina Zehetmaier Can Grow (On LinkedIn)
Carina could expand her posting frequency to build stronger ongoing engagement.
More personal stories or behind-the-scenes insights from PAIPER’s journey would give followers a deeper look into the company’s mission.
