10 Irish Business Executives to Watch on LinkedIn in 2025
Written by
If you’re looking to level up your LinkedIn game, you’ve come to the right place.
We've examined the profiles of 10 Irish C-level executives who are making a significant impact on the platform this year.
With the help of ChatGPT, we analyzed their strategies and engagement techniques to see how they’ve grown their personal brands and expanded their networks.
Whether you're aiming to sharpen your LinkedIn presence or simply want to see how top leaders do it, this roundup is packed with practical lessons.
Take a look at these executives and see what makes their LinkedIn strategies stand out in 2025.
Ready to make your own LinkedIn posts stand out? Try Will’s free trial to create engaging posts faster here.
Sinéad O'Sullivan – CEO, Co-Founder & Board Member, Vectigo
She began as an aerospace engineer who kept showing up where big, messy problems lived.
Mars mission design at NASA. Research at MIT. Strategy with Michael Porter at Harvard.
That arc taught her to turn complex systems into practical products.
Today she leads Vectigo, a company building solar-powered in-road IoT PODs that gather real-time traffic and environmental data.
Who Should Follow Sinéad?
- Space and defense investors.
- Infrastructure and smart-city builders.
- People curious about turning academic research into hardware startups.
About Vectigo
Vectigo builds an in-road communications network that uses solar SmartEdge PODs to capture traffic and environmental telemetry and drive dynamic lighting and AI insights.
The company website highlights measured impacts: a claimed 70 percent reduction in accidents and a 50 percent reduction in physical injuries where its system is deployed.
LinkedIn Content Strategy
Sinéad posts a mix of long-form reflections on technology and geopolitics, published essays, and concrete product updates about Vectigo.
Her content threads academic credibility with operational moves: short commentary that links to a deeper interview or a company update, which signals both authority and momentum.
What Makes Sinéad Different?
She combines hands-on engineering experience with strategy training at top institutions and serial public-facing writing.
That blend lets her explain complex tech in human terms while pointing to tangible product milestones.
Key Takeaways for Your LinkedIn Strategy
- Tell the technical story simply and link it to real-world outcomes.
- Mix thoughtful essays with tangible company milestones.
- Use interviews and long-form posts to establish credibility.
Where Sinéad Can Grow (On LinkedIn)
She already bridges academia, policy, and product.
To scale influence further she could add more short-format video explaining how Vectigo PODs work in the field and publish case-study posts with customer metrics and visuals to make the product impact unmistakable.
Lorraine Twohill – CMO, Google
Lorraine’s story is a slow build from tourism marketing in Europe to running global marketing for one of the world’s biggest brands.
She joined Google in 2003 as an early international marketer and over two decades rose to lead marketing for Search, Maps, Android, YouTube, Pixel, and Google’s AI products.
Her posts and public talks focus on storytelling, creativity, and the human side of AI.
Who Should Follow Lorraine?
- Brand builders and CMOs.
- Marketers curious about storytelling at scale.
- Creatives exploring AI-enabled campaigns.
About Google
Google is a multi-product technology company whose marketing scope spans consumer apps, platforms, hardware, and enterprise AI.
Google’s marketing organization under Lorraine emphasizes product usefulness, measurement, and creativity in large-scale brand work.
Recent public pieces from Lorraine focus on AI and creativity as a lens for product storytelling.
LinkedIn Content Strategy
Lorraine uses LinkedIn and owned channels to publish essays and event recaps that combine thought leadership with practical marketing lessons.
Her pieces are audience-aware: they surface a big idea, then show how Google applies it at scale.
She also leverages speaking appearances to feed long-form posts and company storytelling.
What Makes Lorraine Different?
She balances brand ambition with operational rigor.
Lorraine has a track record of launching big, memorable campaigns and building internal creative capability, which lets her translate cultural moments into measurable business outcomes.
Key Takeaways for Your LinkedIn Strategy
- Publish point-of-view pieces tied to a product idea or cultural moment.
- Reuse talks and events as long-form posts.
- Show both creative risk and measurement thinking.
Where Lorraine Can Grow (On LinkedIn)
She is already a prolific speaker and writer.
To deepen engagement she could amplify more behind-the-scenes case studies that show creative process, agency collaboration, and measurement outcomes in digestible multi-part threads.
That would turn admiration into actionable learning for marketers.
Patrick Collison – CEO, Stripe
He grew up in a small rural village in Ireland, teaching himself programming from age ten and winning the Young Scientist competition at 16.
Patrick later studied at MIT before dropping out to start his first company, Auctomatic, which was sold for $5 million in 2008.
That experience shaped how he and his brother John approached building Stripe: focusing on real developer pain points and simplifying online payments.
Who Should Follow Patrick?
- Entrepreneurs building fintech platforms.
- Developers working on APIs and online payment systems.
- Thought-leaders curious about technological progress and economic infrastructure.
About Stripe
Stripe builds economic infrastructure for the internet, enabling businesses to accept payments and manage online commerce globally.
In 2024, the company processed about $1.4 trillion in payment volume, marking a 38% year-over-year increase.
LinkedIn Content Strategy
Patrick uses LinkedIn to express broader ideas beyond Stripe’s products.
His posts combine reflections on technological progress, company culture and infrastructure, together with company milestones.
He occasionally shares long-form commentary grounded in his interests in economic growth, research funding, and innovation.
His content style feels like a bridge between academic curiosity and startup pragmatism.
What Makes Patrick Different?
He blends deep technical cred (self-taught programmer, early entrepreneur) with a big-picture view of infrastructure and progress.
His public communications reflect both startup grit and a long-term vision for building systems that make global business easier.
Key Takeaways for Your LinkedIn Strategy
- Link what you do today to a larger “why” or system you’re contributing to.
- Mix personal origin or journey with current business updates.
- Use posts to revisit core values or mission, not just product features.
Where Patrick Can Grow (On LinkedIn)
He already writes thoughtful long-form posts and shows strategic breadth.
To deepen engagement he could increase interactive posts (Q&A, polls) showing live customer feedback loops or behind-the-scenes decision making at Stripe, which would help readers feel more directly involved in the narrative.
Fidelma McGuirk – Founder & CEO, Payslip
She built her first international business experience over 18 years in global payroll and HR functions before founding Payslip from Westport, Ireland.
Her idea for Payslip came from firsthand frustration managing payroll across multiple countries.
Slow processes, inconsistent data, and compliance risks were everywhere.
She decided to build a single automation platform to unify it all, proving that global innovation can start far from Silicon Valley.
Who Should Follow Fidelma?
- HR and payroll professionals managing international operations.
- Tech founders building SaaS companies from non-major tech hubs.
- Women in tech and entrepreneurship seeking role models.
About Payslip
Payslip offers a global payroll control platform that automates and standardises payroll processing and reporting for multinational organisations.
Since founding, Payslip has increased revenue seven-fold in four years and processes payroll for over 100,000 people worldwide.
LinkedIn Content Strategy
Fidelma shares content around scaling tech from region-based startup to global player, the challenges of cross-border payroll, AI in HR tech and her personal leadership journey.
Her posts tell a story of growth, regional innovation and global ambition.
She often reflects on lessons from scaling Payslip while encouraging other founders to pursue bold ideas from anywhere.
What Makes Fidelma Different?
She brings deep domain expertise in payroll and international business and combines it with founder energy and regional resilience.
Her narrative shifts the focus from “tech hub” only to “global impact from anywhere.”
She embodies the principle that world-class companies can start in small towns with global ambition.
Key Takeaways for Your LinkedIn Strategy
- Highlight domain-specific challenges you solve rather than generic tech.
- Use your geographic or personal background to tell a distinct story.
- Share concrete growth metrics and scale-up elements to build credibility.
Where Fidelma Can Grow (On LinkedIn)
She has strong domain credibility and regional narrative.
To expand further, she could publish short-series posts interviewing customers about real payroll pain points or create video content showing how Payslip’s platform integrates globally.
Moving from text to more immersive formats would help her connect with a broader audience and bring Payslip’s impact to life.
Robert Blythe – CMO & Vice President, Europe Beverages, PepsiCo
Robert built his career in the beverage and food sector across Europe, starting with roles in Irish and UK markets before taking on regional leadership positions.
Since September 2019 he has served as CMO & Vice President for Europe Beverages at PepsiCo, managing brand development and innovation for major names like Pepsi and Gatorade.
Who Should Follow Robert?
- Aspiring brand marketers seeking inspiration from global portfolios.
- Beverage industry professionals focused on innovation and regional growth.
- Anyone curious how big brand strategy works in Europe.
About PepsiCo
PepsiCo is a global food and beverage company with a vast portfolio of brands spanning beverages and snacks.
Robert Blythe oversees marketing for the Europe Beverages division, which includes key brands such as Pepsi and 7UP.
LinkedIn Content Strategy
Robert’s LinkedIn content highlights brand campaigns, regional launches, and marketing insights from his European vantage point.
He often shares behind-the-scenes glimpses of how global campaigns are adapted locally. For example, he posted under #pepsicoproud about regional marketing initiatives.
What Makes Robert Different?
He blends deep category experience in beverages with regional expertise across Europe’s varied markets.
Many senior marketers focus on one country or a global brand. Robert’s remit covers multiple markets and brands, offering breadth and depth in equal measure.
Key Takeaways for Your LinkedIn Strategy
- Show how global brand strategy gets localized. People like seeing adaptation, not just headlines.
- Use brand campaign milestones and regional launches as content hooks.
- Share lessons from managing a portfolio of brands across markets.
Where Robert Can Grow (On LinkedIn)
He already showcases strong brand leadership and regional insight.
To deepen engagement, he could share more personal leadership lessons—how he builds teams, deals with market failures, or pivots campaigns—and use more narrative posts that connect his role to broader business purpose.
Charlie Sheridan – Chief AI & Data Officer, Nemetschek Group
Charlie brings more than 25 years of international tech leadership to his current role at Nemetschek Group, where he heads up the AI Innovation Hub and leads the company’s global AI and data agenda.
Before joining Nemetschek, he worked at major tech firms such as Google, Intel, and Huawei, developing next-generation cloud, IoT, and AI solutions.
Who Should Follow Charlie?
- Tech professionals interested in AI and data for enterprise software.
- Construction, engineering, and architecture technologists exploring AI impact in the built environment.
- Leaders wanting to understand how data and AI scale in traditional industries.
About Nemetschek Group
Nemetschek Group is a German-based software provider serving architecture, engineering, construction, and media industries.
In 2024, the company reported revenue of €995.6 million, operating income of €301.0 million, and net income of €175.4 million.
Charlie’s role includes driving the integration of AI technologies across the group’s software portfolio and establishing the AI Innovation Hub.
LinkedIn Content Strategy
Charlie shares insights on AI’s role in industry, particularly the architecture-engineering-construction (AEC/O) sector.
His blog posts and articles discuss how AI is transforming design, construction safety, and operations in a multi-trillion-dollar industry.
What Makes Charlie Different?
He brings enterprise AI experience from leading tech firms into a traditional software domain.
He’s helping a construction-industry software player become a strategic AI leader. His ability to bridge tech innovation and industry transformation sets him apart.
Key Takeaways for Your LinkedIn Strategy
- Position yourself at the intersection of a technical domain and an industry transformation.
- Use content to explain how your work solves real-world industry problems—not just tech for tech’s sake.
- Publish forward-looking insights and link them to measurable business context (e.g., AEC/O industry size, impact).
Where Charlie Can Grow (On LinkedIn)
He already publishes high-level thought pieces.
To widen his audience, he could share more short-form posts or threads showing step-by-step how the AI Innovation Hub tackles specific initiatives.
Adding visuals or video could make the tech tangible for non-expert followers.
Fergal McGovern – Founder & Chief Product Officer, VisibleThread
Fergal built VisibleThread from a practical frustration: sloppy, risky business language that costs time and trust.
He turned that frustration into a product that automates document and content analysis, and he still frames the company mission around making business communications clearer.
Fergal shows up publicly as a speaker and panelist on communication and AI in document workflows, and he leads product-facing conversations about AI and automation for the full RFP lifecycle.
Who Should Follow Fergal?
- Product managers working on document automation
- Capture/proposal leaders in government contracting
- People interested in applied AI for compliance
About VisibleThread
VisibleThread helps organizations find risky, unclear or non-compliant language inside contracts, proposals and other business documents.
The company was founded by Fergal and positions itself as a tool used by major government contractors and enterprise teams to reduce downstream program risk.
LinkedIn Content Strategy
Fergal’s LinkedIn mixes short product insight posts with links to webinars, conference appearances and commentary on AI’s practical limits for advice and proposals.
He uses LinkedIn to amplify VisibleThread events and to issue quick takes about compliance and language risk rather than long-form essays.
What Makes Fergal Different?
He marries a long history in language analysis with product leadership, arguing that clarity reduces operational cost and protects brand trust.
That practical, risk-reduction framing makes his posts useful for procurement and capture audiences rather than generic AI hype.
Key Takeaways for Your LinkedIn Strategy
- Post product-led insights tied to concrete events or webinars.
- Use short commentary to translate technical detail for business audiences.
- Highlight client use cases or sector focus to attract procurement leaders.
Where Fergal Can Grow (on LinkedIn)
Fergal could expand narrative posts that tell one-to-two minute stories of specific capture wins or document fixes, backed by anonymized numbers or outcomes.
That narrative + numbers approach would turn technical product posts into memorable business stories and make his expertise more discoverable to procurement leads.
His current focus on webinars and product roadmaps supports leaning into outcome stories.
Kate English – Chief Economist, Deloitte Ireland
Kate’s path is the kind economists tell: data, research and public explanation.
She joined Deloitte in December 2022, built and led the Real Estate Research team, and in January 2025 was named Deloitte Ireland’s first Chief Economist.
Her role is explicitly to turn macro and sector data into policy and business guidance for Irish markets while appearing regularly in broadcast and print media.
Who Should Follow Kate?
- Policy makers and public affairs teams
- Real estate and housing market professionals
- Journalists who cover macroeconomics in Ireland
About Deloitte Ireland
Deloitte Ireland provides professional services across audit, consulting, tax and advisory.
Kate’s brief is to lead data-driven research on macro-economic trends, fiscal policy and capital markets relevant to Ireland and its trading partners.
LinkedIn Content Strategy
Kate uses LinkedIn to publish concise economic updates, share research outputs and flag media appearances.
Her posts combine charts and short commentary that make complex economic moves accessible to non-specialists, and she occasionally posts career or recognition updates tied to her public role.
What Makes Kate Different?
She is the firm’s first named Chief Economist for Ireland and brings a real-estate research background into a broader macro remit.
That blend gives her commentary a practical bent on housing, demographics and labour markets while retaining macro credibility.
Key Takeaways for Your LinkedIn Strategy
- Translate data into one-clear-point posts that non-economists can use.
- Pair charts or visuals with short take-aways for wider reach.
- Use media appearances to amplify research and drive engagement.
Where Kate Can Grow (on LinkedIn)
Kate could increase short-form explainers that unpack one chart or one policy implication per post.
She could also repurpose broadcast appearances into 60–90 second clips or carousel posts.
That approach would broaden reach beyond specialist audiences while preserving the analytic rigor Deloitte expects.
Her current mix of research and media coverage suggests this is a natural next step.
Ken Moore – Chief Innovation Officer, Mastercard
Ken Moore’s journey at Mastercard began with a focus on connecting technology and business in meaningful ways.
Over the years, he’s worked to shape the company’s innovation strategy, overseeing R&D, experience design, and product lifecycle management.
His work focuses on anticipating the future of commerce and building tools and platforms that help Mastercard stay ahead of technological change.
Who Should Follow Ken?
- Innovation leads and product‑owners in finance and tech
- Startup founders working on fintech and commerce solutions
- Professionals interested in how large companies build future‑facing tech
About Mastercard
Mastercard runs the “Foundry” organisation, including R&D, Digital Futures, Product Lifecycle Management and Experience Research & Design under Ken’s remit.
The company uses AI to protect and manage over 143 billion transactions annually, with Moore highlighting the role of informed, perceptive and proactive AI in commerce.
LinkedIn Content Strategy
Ken uses LinkedIn to share insights on emerging technology, innovation culture and how enterprises evolve beyond traditional business models.
His posts often reference big questions in commerce and technology, such as how companies can anticipate needs rather than react.
What Makes Ken Different?
Ken merges deep financial‑services experience with a clear vision for technology’s role in commerce.
He frames innovation in terms of systems, culture and future‑ready operating models, not just flashy features.
Key Takeaways for Your LinkedIn Strategy
- Use your role to talk about systems and culture, not just features.
- Relate technology trends back to the business model and customer impact.
- Share forward‑looking insights that help people anticipate the next wave.
Where Ken Can Grow (on LinkedIn)
Ken could enhance his LinkedIn presence by sharing more personal stories of internal pivots or innovation failures and learnings.
Those narrative posts could make his insights more relatable to mid‑level professionals trying to drive change.
Sarah Healy – Chief Skills & Learning Officer, Udemy
Sarah Healy’s career has been defined by helping organizations scale learning in a fast-changing world.
She recently joined Udemy as Chief Skills & Learning Officer, where she leads global strategy to develop skills and learning programs that prepare professionals for the AI-driven workforce.
Her focus is on building both individual capabilities and enterprise learning ecosystems that can adapt to rapid technological change.
Who Should Follow Sarah?
- Learning & development professionals building skill‑based frameworks
- HR and talent leaders navigating AI‑driven workforce change
- Individuals wanting a structured approach to upskilling for the future of work
About Udemy
Udemy is an AI‑powered skills acceleration platform serving thousands of companies globally and helping individuals build technical, business and soft skills.
The platform supports enterprise upskilling programs and continuous learning cultures as AI reshapes industries.
LinkedIn Content Strategy
Sarah uses LinkedIn to announce her new role, share perspectives on the skills economy and signal how learning must evolve for both individuals and enterprises.
Her content welcomes professionals to a conversation about transformation rather than only celebrating milestones.
What Makes Sarah Different?
She brings hands‑on experience from large multinational corporations and applies that to the learning economy context.
This allows her to bridge strategy and operational talent development in ways many executives do not.
Key Takeaways for Your LinkedIn Strategy
- Announce major role changes or focus areas with authenticity.
- Frame your posts around the future of work and skills, not just your business.
- Invite your network into a larger purpose: helping people navigate change.
Where Sarah Can Grow (on LinkedIn)
Sarah can increase engagement by posting short “how‑to” snippets or micro‑cases of transformations (e.g., “Here’s how we scaled skill X across 50k employees in 3 months”).
Sharing such stories would make her feed more actionable and memorable.
.jpg)