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Already active on LinkedIn? That’s a good start. But are you standing out?
These Serbian CEOs are making an impact in a way that goes beyond just posting updates. Instead, they’re creating powerful personal brands that resonate with audiences worldwide.
If you’re ready to take your LinkedIn presence to the next level, these leaders are the ones you should be paying attention to.
They’ve figured out how to turn LinkedIn into a powerful tool for growth, and now it’s your turn to learn from them.
Follow their lead, get inspired, and fine-tune your own strategy to make a lasting impact.
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Emir Kurtovic – CEO & CTO, RapTToR
Some leaders run companies from a distance.
Emir Kurtovic prefers to stay close to the code.
He’s been building software since the 90s, and even now, as CEO, he still thinks like a maker.
His posts show that spark you usually find in people just starting out, except he’s been at it for decades.
What makes Emir stand out is how he treats every project like a craft.
He runs RapTToR with the same attention to detail you’d see in a workshop, where ideas are sketched, tested, and turned into real products.
It’s a small studio, but it feels more like a lab where experiments come to life.
Who Should Follow Emir Kurtovic?
- Founders running lean teams and wanting to see what “craft first” looks like
- Engineers taking their first steps into leadership
- Creators interested in gaming, AI, and playful experiments
About RapTToR
RapTToR is a Belgrade-based studio that builds across gaming, software, and web.
Their site highlights long-term client relationships and a senior team that values creativity over scale.
It’s the kind of company that prefers building deeply over building quickly.
Emir’s LinkedIn Strategy
Emir writes short, punchy posts that feel more like notes than announcements.
He shares product updates, quirky comments about specifications, and personal reflections that sound like conversations between colleagues.
How Emir Uses LinkedIn As A Branding Tool
- Posts with a personal, human voice
- Updates that give a look behind the curtain
- Links to longer thoughts for anyone curious
What Makes Emir Kurtovic Different?
He’s the kind of CEO who still jumps into the code when needed, then comes back to share the story of what went wrong and what worked.
Key Takeaways For Your LinkedIn Strategy
- Write the way you talk
- Share the messy middle, not just polished wins
- Give people simple, frequent updates
Where Emir Kurtovic Can Grow (On LinkedIn)
He could build ongoing “series” around projects, making it easier for new followers to catch up on his stories.
Nenad Milanović – CEO, CAKE.com
Picture starting with one small product idea and growing it into tools used by millions.
That’s exactly what Nenad Milanović did with CAKE.com.
He started with Clockify, a time-tracking app, and then added Pumble and Plaky.
Today, more than seven million people use them, and his team has grown past 400 worldwide.
What makes Nenad’s story powerful is that he built this without outside funding.
Step by step, the company grew, proving that focus and patience can take you further than quick shortcuts.
Who Should Follow Nenad Milanović?
- Founders building without investors and wanting proof it can work
- Leaders running global remote teams
- Product people curious about building tools that stick
About CAKE.com
CAKE.com owns three major products: Clockify, Pumble, and Plaky.
Together, they serve over seven million users across the world.
The company is often described as a “bootstrapped unicorn,” showing what can happen when small ideas scale steadily.
Nenad’s LinkedIn Strategy
Nenad’s posts feel like journal entries from inside the company.
He talks about new hires, product milestones, and team wins.
Instead of just seeing the apps, you also see the people building them.
How Nenad Uses LinkedIn As A Branding Tool
- Shares numbers that build trust
- Gives credit to employees and their work
- Connects users across their three products
What Makes Nenad Milanović Different?
He shares updates with a builder’s honesty.
His voice is less about hype and more about steady progress.
Key Takeaways For Your LinkedIn Strategy
- Numbers tell a story. Don’t hide them
- Celebrate your team publicly
- Keep posts simple and user-focused
Where Nenad Milanović Can Grow (On LinkedIn)
He could turn his company updates into richer stories of how teams actually use the products day to day.
Miša Lukić – Founder & CEO, Brand Sapiens Dubai
After decades running agencies across Europe, Miša Lukić decided to build something new from Dubai.
His company, Brand Sapiens, focuses on one bold idea: brands shouldn’t just push messages, they should have real conversations.
Imagine your favorite company talking with you like a friend instead of sending scripted replies.
That’s the vision.
Miša’s long career gives him credibility, but it’s his curiosity that keeps his audience hooked.
He’s using LinkedIn to share his thinking, challenge old models, and show what brand-building could look like in the age of AI.
Who Should Follow Miša Lukić?
- CMOs exploring new ways to connect with audiences
- Strategists who want to move from campaigns to conversations
- Founders who want to think globally from day one
About Brand Sapiens
Brand Sapiens is a startup that helps companies build two-way communication with customers using AI.
The goal is to replace scripted, one-size-fits-all interactions with conversations that feel personal.
From Dubai, Miša is positioning the company as a leader in this shift.
Miša’s LinkedIn Strategy
His posts often read like mini playbooks.
He talks about psychology, brand behavior, and the future of marketing.
Instead of just promoting Brand Sapiens, he teaches his audience how to think differently.
How Miša Uses LinkedIn As A Branding Tool
- Shares frameworks for building human-like brands
- Connects his agency past with startup present
- Creates conversations by asking bold questions
What Makes Miša Lukić Different?
He treats AI as a tool for empathy, not just efficiency.
That approach feels fresh in a world where tech often feels cold.
Key Takeaways For Your LinkedIn Strategy
- Teach, don’t just announce
- Define the space you want to own
- Turn ideas into clear examples
Where Miša Lukić Can Grow (On LinkedIn)
Posting demos and customer stories would show how his ideas look in practice, not just theory.
Marijana Gligorić – Co-Founder & CEO, Brigit.dev
Every founder knows the pressure of turning an idea into something real.
Marijana Gligorić helps startups get there faster with Brigit.dev.
Her focus is on building quickly, testing early, and making sure products fit the people who will use them.
She has a background that mixes psychology, UX, and engineering, which means she doesn’t just code—she listens to how people experience the product.
That mix helps her clients go from concept to first users without wasting time.
Who Should Follow Marijana Gligorić?
- Founders rushing to prove an idea works
- PMs who want to combine research with delivery
- Engineers curious about practical uses of AI
About Brigit.dev
Brigit.dev is a product studio that builds apps, websites, and AI-powered solutions.
Their case studies show quick traction: hundreds of users within weeks, thousands of beta signups, and claims of being first-to-market in niches.
Speed to learning is their core focus.
Marijana’s LinkedIn Strategy
Marijana’s posts pull from real projects.
She writes about discovery, testing, and what happens when assumptions meet reality.
Her content feels like notes from the frontlines of building.
How Marijana Uses LinkedIn As A Branding Tool
- Shares numbers from early launches
- Positions Brigit.dev as a partner for validation, not just coding
- Shows lessons learned from real clients
What Makes Marijana Gligorić Different?
She mixes empathy with delivery.
She cares about how people feel when using a product, and she designs with that in mind.
Key Takeaways For Your LinkedIn Strategy
- Tell stories backed by numbers
- Let people see your process, not just outcomes
- Be open about mistakes and lessons
Where Marijana Gligorić Can Grow (On LinkedIn)
Turning her methods into repeatable post formats—like weekly frameworks or step-by-steps—would help her audience learn faster.
Danijela Vasiljev – Founder & CEO, YOOOP
Some people build products. Others build communities.
Danijela Vasiljev does both.
She launched Female Net, a network of over 5,000 women, and then started YOOOP to give that community a digital home.
The idea is simple: stories, mentorship, and opportunities shared by women for women.
Danijela’s strength lies in connection.
She’s not just starting conversations; she’s creating places where they keep going.
On LinkedIn, that comes through in the way she highlights people, events, and wins from the community.
Who Should Follow Danijela Vasiljev?
- Founders balancing product and community at the same time
- Leaders working on women-focused platforms
- Builders curious about grassroots growth
About YOOOP
YOOOP is a platform that grew out of Female Net, a network with more than 5,000 members worldwide.
It shares stories, creates mentorship opportunities, and builds bridges with corporate partners.
It’s community power turned into product momentum.
Danijela’s LinkedIn Strategy
Danijela’s posts are warm and people-focused.
She shares recaps of summits, spotlights on members, and updates on partnerships.
Each post feels like a way of saying: “Here’s what we’re building together.”
How Danijela Uses LinkedIn As A Branding Tool
- Turns events into ongoing stories
- Highlights community members to inspire others
- Shares partnerships that grow reach
What Makes Danijela Vasiljev Different?
She blends nonprofit mission with startup thinking.
Her posts show heart, but they also show structure.
That mix makes her content relatable to both founders and community leaders.
Key Takeaways For Your LinkedIn Strategy
- Share people’s stories, not just product updates
- Celebrate milestones with numbers that matter
- Use LinkedIn to keep energy going after live events
Where Danijela Vasiljev Can Grow (On LinkedIn)
She could set up recurring post formats, like weekly spotlights, to give her audience something consistent to look forward to.
Stevan Radonjanin – Co-Founder & CEO, Veli
Stevan Radonjanin saw an opportunity in crypto that many missed.
After years in traditional finance, he co-founded Veli to help wealth managers incorporate crypto into their portfolios.
Veli was born from his belief that crypto could be an integral part of investment strategies without overwhelming professionals.
With his vision and experience, Stevan is leading the way for a future where finance and crypto work together seamlessly.
Who Should Follow Stevan Radonjanin?
- Financial advisors wanting to learn about crypto.
- Wealth managers looking for simple ways to integrate digital assets.
- Entrepreneurs curious about fintech innovations.
About Veli
Veli is a platform designed to help wealth managers add crypto to their portfolios.
With a focus on security and simplicity, Veli has already managed over €10 million in assets. It’s changing how financial professionals work with digital currencies.
LinkedIn Content Strategy
Stevan’s LinkedIn posts aim to educate wealth managers on crypto.
He shares practical tips and success stories, keeping things clear and actionable. He wants to demystify crypto, making it easy for professionals to understand and use.
How Stevan Uses LinkedIn as a Branding Tool
- Shares stories about how Veli helps wealth managers.
- Talks about the lessons learned in his journey.
- Responds to followers and sparks conversations.
What Makes Stevan Different?
Stevan makes crypto easy for wealth managers. Instead of just talking about the technology, he shows how it fits into everyday financial practices.
Key Takeaways for Your LinkedIn Strategy
- Share your journey and lessons learned.
- Give followers actionable insights.
- Keep engaging with your audience.
Where Stevan Can Grow (on LinkedIn)
Stevan could do more live sessions. Interactive content like Q&As would help him connect deeper with his audience.
Borislav Miljanovic – CEO, Represent System
Borislav Miljanovic is a master of communication.
As CEO of Represent System, he helps businesses tell their stories in a way that sticks.
With over a decade of experience, Borislav has crafted PR campaigns that turn brands into household names.
His approach focuses on connecting businesses to their audiences in authentic, lasting ways.
Who Should Follow Borislav Miljanovic?
- PR professionals wanting to improve their craft.
- Business owners looking to improve brand communication.
- Entrepreneurs seeking tips on building lasting relationships.
About Represent System
Represent System helps brands communicate more effectively.
They focus on creating authentic messages that build trust.
With years of experience, they’ve worked with many brands, helping them craft the perfect narrative.
LinkedIn Content Strategy
Borislav uses LinkedIn to show the importance of great communication.
He shares industry insights and practical tips on connecting with audiences.
His posts feature real-world examples and encourage businesses to think about how they communicate.
How Borislav Uses LinkedIn as a Branding Tool
- Shares examples of successful PR campaigns.
- Provides advice on better brand communication.
- Engages with followers and responds to comments.
What Makes Borislav Different?
Borislav blends traditional PR strategies with modern digital techniques. He’s about creating genuine connections, not just pushing a message.
Key Takeaways for Your LinkedIn Strategy
- Share stories of success to build credibility.
- Offer actionable advice that your audience can apply.
- Keep engaging with followers to build relationships.
Where Borislav Can Grow (on LinkedIn)
Borislav could grow by using video. Short clips offering tips or behind-the-scenes looks would help him engage even more.
Miljana Nikodijevic – Founder & CEO, The Silver Spear
Miljana Nikodijevic is on a mission to help startups succeed.
As the founder of The Silver Spear, she works with entrepreneurs to build strong foundations for growth.
Her passion for helping small businesses scale has made her a sought-after mentor in the startup community.
Miljana’s partnerships, like her work with the World Bank, show her commitment to pushing the boundaries of what’s possible for Serbian startups.
Miljana was contracted by The World Bank to help Serbia’s first startup accelerator secure a premier position in the SEE region on LinkedIn and scale its reputation globally.
Who Should Follow Miljana Nikodijevic?
- Entrepreneurs looking to scale their business
- Startups in need of digital marketing advice
- Business owners wanting to improve their online presence
About The Silver Spear
The Silver Spear helps startups grow by offering digital marketing and content strategies.
Miljana and her team work to help businesses stand out and build a lasting brand. They provide hands-on support, turning challenges into growth opportunities.
LinkedIn Content Strategy
Miljana’s posts are all about practical advice.
She shares her experiences helping startups and offers tips on scaling businesses. Her content is clear and actionable, focused on making entrepreneurship feel more accessible.
How Miljana Uses LinkedIn as a Branding Tool
- Shares experiences from working with startups
- Offers advice on digital marketing and scaling businesses
- Encourages engagement and starts discussions with her followers
What Makes Miljana Different?
Miljana’s hands-on approach is what sets her apart.
She’s worked with both startups and large organizations, which gives her a unique perspective on business growth.
Key Takeaways for Your LinkedIn Strategy
- Share your experiences and lessons along the way.
- Give your audience advice they can apply immediately.
- Engage with your followers to build community.
Where Miljana Can Grow (on LinkedIn)
Miljana could increase her reach by sharing more behind-the-scenes content. Live sessions or discussions would allow her to connect more with her followers.
Zoran Tovarloža – CEO & Co-Founder, Bee IT
Zoran Tovarloža’s path to building Bee IT is one many can relate to: a combination of ambition, hard work, and a deep passion for tech.
After co-founding the company in 2017, Zoran’s mission became clear: to provide e-commerce solutions that make a difference.
With his solid foundation in software development and a knack for creating innovative tools, he’s led Bee IT to become a recognized name.
Zoran is a firm believer that great ideas come from both expertise and a genuine desire to solve real problems.
Who Should Follow Zoran Tovarloža?
- Entrepreneurs who are looking for practical advice on how to build a tech company from the ground up
- E-commerce specialists interested in improving their online presence with reliable solutions
- Developers who want to see what’s possible when combining tech with real-world challenges
About Bee IT
Bee IT specializes in creating e-commerce solutions that help businesses of all sizes improve their online platforms.
They focus on developing easy-to-use, powerful online stores that work for clients in multiple countries.
Bee IT’s approach involves focusing on what their clients truly need, not just what’s trendy.
With a growing client base across industries, their solutions are designed to help businesses adapt to the evolving demands of online retail.
Zoran's LinkedIn Content Strategy
When it comes to LinkedIn, Zoran keeps things real. His posts cover everything from the challenges of starting a company to the daily grind of managing a growing tech business.
Zoran doesn’t shy away from sharing the less glamorous side of entrepreneurship. His followers get a raw, unfiltered look into what it takes to build something meaningful. It’s this authenticity that keeps his audience engaged.
How Zoran Uses LinkedIn as a Branding Tool
- Shares behind-the-scenes stories of what’s happening at Bee IT
- Responds to followers’ comments and messages, making it clear he’s always open for a conversation
- Provides regular updates on the latest trends and innovations in the tech and e-commerce space
What Makes Zoran Tovarloža Different?
What sets Zoran apart is his ability to connect with people – not just through tech, but through real, down-to-earth conversations.
He understands that success doesn’t come overnight, and he’s not afraid to show what goes into building a business.
Whether it's discussing the importance of a strong company culture or sharing tips on developing customer-centric solutions, Zoran brings a level of honesty and relatability that makes him stand out.
Key Takeaways for Your LinkedIn Strategy
- Share the highs and lows of your journey. People want to hear real stories
- Respond to comments and build connections with your audience
- Position yourself as an expert by offering advice and insights that help others grow
Where Zoran Can Grow on LinkedIn
Zoran could take his LinkedIn presence to the next level by hosting live Q&A sessions or webinars to connect with his audience in real time.
He could also collaborate with other thought leaders to share knowledge and widen his reach.
Sharing more personal moments and lessons from his own experiences would help build a stronger connection with his followers.
Dragan Pleskonjić – Founder & CEO, GLOG.AI
Dragan Pleskonjić is one of the sharpest minds in the world of cybersecurity, with a unique approach to tackling the ever-growing risks in the digital space.
As the founder and CEO of GLOG.AI, Dragan combines his background in information security with a passion for AI.
His company’s mission?
To make cybersecurity smarter, faster, and more proactive.
Who Should Follow Dragan Pleskonjić?
- Cybersecurity professionals looking for insights into AI-driven security
- Business owners who want to understand how to keep their digital platforms safe
- Tech enthusiasts curious about the impact of AI on traditional security methods
About GLOG.AI
GLOG.AI is an AI-powered cybersecurity company focused on keeping businesses safe.
Their software identifies vulnerabilities and automates security fixes before problems arise.
The company’s proactive approach to security is one that businesses can rely on in an age where cyber threats are ever-present.
Through intelligent systems, GLOG.AI is helping businesses protect their most valuable digital assets.
Dragan's LinkedIn Content Strategy
Dragan uses LinkedIn as a way to educate, share, and interact.
His posts focus on the intersection of AI and cybersecurity, breaking down complex issues into simple, understandable points.
He uses his platform to speak directly to his audience about trends, tools, and the changing face of cybersecurity.
His content often invites engagement by asking followers their opinions on the future of digital security.
How Dragan Uses LinkedIn as a Branding Tool
- Shares in-depth articles on the latest developments in AI-driven cybersecurity
- Regularly updates his audience on GLOG.AI’s progress and new security tools
- Engages with his followers by responding to comments and offering insights into cybersecurity topics
What Makes Dragan Pleskonjić Different?
Dragan’s unique approach to cybersecurity comes from his ability to see the bigger picture.
Instead of just solving today’s problems; he’s thinking ahead to the next big challenge.
His deep understanding of AI and security, combined with his passion for solving complex issues, gives him a fresh perspective that others in the industry can only dream of.
Key Takeaways for Your LinkedIn Strategy
- Break down complex concepts into simple, digestible content
- Stay engaged with your audience by responding to comments and sharing insights
- Be open about the challenges you face – it helps others learn and grow
Where Dragan Can Grow on LinkedIn
Dragan could grow his presence by starting interactive sessions where he discusses cybersecurity trends in real time. Collaborating with other experts in the field to share ideas and expand his reach could also be beneficial.
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