10 Spanish C-Level Executives to Follow on LinkedIn in 2025
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LinkedIn is a powerful tool for professionals, but to truly stand out, you need to be strategic.
This list of Spanish C-level executives will inspire you to elevate your LinkedIn game.
We’ve used ChatGPT to analyze their profiles and strategies, offering you a glimpse into the tactics that are helping them excel.
Whether you're looking for content inspiration or ways to boost engagement, these leaders have mastered the art of LinkedIn, and now it's your turn to learn from them.
Ready to take your LinkedIn strategy to the next level? Start your free trial with Will today and begin creating engaging posts effortlessly.
Laura Urquizu – President And CEO, Red Points
Laura joined Red Points at a turning point when the scale of the problem was undeniable ... but the solution was still uncertain.
She started by listening to brand teams frustrated by counterfeits, fake websites, social media fraud accounts, and piracy cutting into their sales and reputations.
Step by step, she shifted the company from manual takedowns to automated detection, reshaping Red Points into a platform built for enterprise clients.
Her LinkedIn posts read like field notes from that journey: lessons learned from failures, real customer stories, and the small but decisive moves that made scaling possible.
Who Should Follow Laura?
- Brand protection and intellectual property managers
- Ecommerce operators and marketplace teams
- Product leaders at B2B software companies
About Red Points
Red Points provides a platform that finds counterfeit listings, fake websites and fraudulent social posts, then acts to remove them.
The company shifted its offering toward automated software to help brands protect revenue and reputation at volume.
LinkedIn content strategy
Laura posts case-focused updates that explain a problem, show what happened, and name the business impact.
She mixes short practical posts with longer reflections about leading a product company.
The voice is plain and operational: readers get a concrete example, a metric or outcome, and a short note about what changed.
What makes Laura different?
She writes from the middle of the work: product teams, legal teams and customers all appear in her examples.
That grounded approach makes technical topics feel relevant to procurement and board members without padding or jargon.
Key Takeaways for Your LinkedIn Strategy
- Use customer examples as proof points
- Explain technical ideas with concrete results
- Keep posts focused and outcome-oriented
Where Laura can grow (on LinkedIn)
She could try short repeatable posts: a weekly micro case study showing how a fake was discovered, or brief explainers that trace the steps from alert to removal. Those formats would make her technical work easier to share and quicker to scan.
Ana Botín – Executive Chair, Banco Santander
Ana’s path blends family ties to the bank with a long push to modernize how a large financial group thinks and acts.
When she speaks publicly she links company results to broader social and economic themes.
Her LinkedIn posts read like brief essays from a leader who wants to set a direction and explain why it matters to investors, regulators and customers.
Who Should Follow Ana?
- Finance executives and board members
- Investors watching European and Latin American banks
- People interested in corporate governance and social impact
About Banco Santander
Santander is a large international bank with operations across Europe and Latin America.
Under Ana’s leadership the group has invested in digital services, customer-facing products and governance updates.
Public filings and press coverage note the bank’s financial performance and strategic moves in recent years.
LinkedIn content strategy
Ana uses LinkedIn to publish longer reflections timed to major events: earnings, conferences and policy forums.
Her posts connect business results with social aims and explain high-level choices in clear language. The format is formal and aimed at a broad set of stakeholders.
What makes Ana different?
Her posts combine visible stewardship of the bank with a view on public purpose. That makes her voice read as both managerial and civic.
Key Takeaways for Your LinkedIn Strategy
- Use long-form posts to explain strategic choices
- Tie corporate updates to broader social context
- Post around major company milestones for credibility
Where Ana can grow (on LinkedIn)
Bringing more human stories into the feed would widen appeal: short clips with employees, quick explainers about how a change affects customers, or a periodic Q&A that invites employee or customer questions.
Bruno Méndez – CEO, CIONET Spain & Iberoamérica
Bruno built his profile by connecting technology leaders.
How?
He created forums where CIOs share practical problems and swap vendor experience.
His posts are often records of those conversations: brief summaries of what leaders said, short lists of takeaways and quick provocations that spark replies from peers.
Who Should Follow Bruno?
- CIOs and senior IT leaders
- Enterprise technology vendors
- Professionals tracking digital leadership practices
About CIONET
CIONET runs peer networks, events and research for senior IT leaders across regions.
The organization organizes local gatherings, publishes member-driven material and helps technology leaders compare approaches and vendor choices.
LinkedIn content strategy
Bruno writes as a convener. He posts event notes, short frameworks and questions that invite responses.
He often reshapes live conversations into brief posts that members can use as quick reference points.
What makes Bruno different?
He treats the feed as a place to share peer experience rather than to promote himself.
That practice makes his profile useful: followers come for practical signals and peer recommendations.
Key Takeaways for Your LinkedIn Strategy
- Share peer comments and short event summaries
- Use questions to encourage replies
- Keep posts brief and directly useful
Where Bruno can grow (on LinkedIn)
He could try micro-formats: two-minute recaps after events, checklist carousels, or short member spotlights that give non-attendees quick, actionable value.
Belén Garijo – Chair Of The Executive Board And CEO, Merck
Belén trained as a doctor and moved into pharma operations before joining Merck in 2011.
Over years in operational and leadership positions she took on larger scopes of responsibility, and in May 2021 she became Merck’s chief executive.
Her public voice mixes clinical thinking with corporate judgement: posts that explain why a research decision matters to patients, or why a governance change matters to investors.
That steady, evidence-minded way of writing helps readers see how scientific choices link to business outcomes.
Who Should Follow Belén Garijo?
- Healthcare leaders and clinical researchers
- Institutional investors and board members
- Professionals watching pharma regulation
About Merck
Merck is a global science-and-technology company with activities in life science, healthcare and electronics.
The group reports a workforce of more than 62,000 people across many countries and highlights ongoing research investment and product pipelines in its public materials.
LinkedIn content strategy
Belén times posts around company reports, conferences and major product news.
Her updates are formal and focused: a clear statement of what changed, why the company acted, and who is affected.
She uses quotes from researchers, short summaries of corporate decisions, and occasional photos from lab visits.
The mix reads like briefings aimed at peers and stakeholders rather than casual commentary.
What makes Belén different?
She writes with a clinician’s habit of tracing cause and effect.
That habit shows in posts that explain the problem, the evidence considered, and the next steps.
The result is a feed that feels practical and grounded rather than promotional.
Key Takeaways For Your LinkedIn Strategy
- Publish around concrete events or reports
- Explain decisions with simple cause-and-effect language
- Use short examples from day-to-day operations
Where Belén Can Grow (On LinkedIn)
Short video clips from research sites or brief Q&As with scientists would widen the audience without changing tone.
Those formats would make technical topics easier to scan for non-specialists while keeping the professional voice.
Alicia Asín-Pérez – Co-Founder And CEO, Libelium
Alicia co-founded Libelium with the idea that technology should solve everyday problems we can see and touch.
Her company builds smart devices called sensors that can measure things like air quality, soil conditions, or traffic flow. Cities use them to track pollution, farmers use them to watch crops, and researchers use them to study the environment.
On LinkedIn, she shares these stories in a straightforward way: what problem was solved, how the technology worked, and why it mattered to the people using it.
Who Should Follow Alicia Asín-Pérez?
- City planners and infrastructure teams
- Engineers working on IoT hardware
- Environmental technologists and agritech teams
About Libelium
Libelium builds sensor hardware and platform components used in urban sensing, agriculture and environmental monitoring.
The company’s Waspmote products have appeared in public deployments and academic projects cited on speaker and company pages.
LinkedIn content strategy
Alicia posts project write-ups that list the hardware choices, installation steps and observed outcomes.
She also raises questions about privacy and responsible uses of connected devices.
Her feed mixes engineering notes with short commentaries aimed at public officials and procurement teams.
What makes Alicia different?
Alicia explains technology in plain language.
Her posts show how sensors work in real situations, like tracking air quality or monitoring crops.
This makes her useful to engineers, city planners, farmers, and anyone curious about how technology affects daily life.
Key Takeaways For Your LinkedIn Strategy
- Describe real projects with concrete technical detail
- Mention practical hurdles and how the team resolved them
- Speak about social effects alongside technical choices
Where Alicia Can Grow (On LinkedIn)
She could post short videos or photos showing her sensors in real projects, like monitoring air quality or crops.
Practical, visual examples would make her work easier to understand, invite comments, and reach a broader audience beyond engineers.
Jose Amoretti – Chief People Officer, ING España & Portugal
Jose has held HR roles across markets and now leads people work for ING in Spain and Portugal.
His posts cover practical matters: cultural change programs, learning initiatives and examples of leadership in practice.
He talks about what managers did day-to-day and how teams reacted, not just about abstract HR theory.
Who Should Follow Jose Amoretti?
- HR business partners and talent leads
- Bank managers and team leaders
- People working on employee wellbeing programs
About ING España & Portugal
ING’s Spain and Portugal unit provides retail and wholesale banking services and forms part of ING’s broader European network.
Local pages and interviews describe recent moves in workforce planning and flexible work models in the region.
LinkedIn content strategy
Jose posts case notes about initiatives, summaries of leadership forums and short reflections on workplace practices.
His updates often mention specific programs, what was measured and what changed in behavior, written for practitioners rather than for broad audiences.
What makes Jose different?
He pairs large-company experience with clear, operational examples.
That makes his posts useful for HR teams looking for approaches they can test in their own units.
Key Takeaways For Your LinkedIn Strategy
- Share short case notes about real initiatives
- Give concrete examples managers can try tomorrow
- Mix quick tips with occasional longer reflections
Where Jose Can Grow (On LinkedIn)
Publishing compact before-and-after case reports or two-minute manager interviews would bring practical programs to life and offer peers templates they can use and adapt.
Avi Meir – CEO & Founder, TravelPerk
Avi Meir is the CEO and founder of TravelPerk, a leading company in the corporate travel industry.
With a background in technology, Meir identified the complexities companies face with business travel and set out to create a solution.
He established TravelPerk to provide a more transparent and user-friendly travel management platform.
Under his leadership, the company has grown significantly, raising over $250 million in funding and serving a global client base. TravelPerk offers businesses an efficient way to manage their travel needs while reducing costs and maintaining employee satisfaction.
Who Should Follow Avi Meir?
- Business owners seeking solutions for managing corporate travel.
- Entrepreneurs interested in the intersection of technology and business.
- Professionals looking to improve the corporate travel experience.
About TravelPerk
TravelPerk is a platform designed to simplify business travel by offering a wide range of services such as flight, hotel, and car rental bookings, along with real-time reporting and expense management.
With over 3,000 clients worldwide, TravelPerk helps companies manage and monitor their travel expenses while offering a comprehensive set of tools for better organization.
The company has raised over $250 million in funding and continues to innovate in business travel.
LinkedIn Content Strategy
Avi Meir’s LinkedIn content highlights TravelPerk’s innovations and company milestones.
He frequently posts about the evolving landscape of corporate travel and how businesses can benefit from more efficient travel management solutions.
Meir also shares insights on the challenges of scaling a startup and lessons learned during TravelPerk’s growth, engaging his followers with real-world examples and relatable experiences.
What Makes Avi Meir Different?
Avi’s leadership is marked by his technical expertise and a deep understanding of the needs of businesses when it comes to travel management.
He continuously works to improve the TravelPerk platform, responding to feedback and adapting to changes in the business world.
His ability to combine innovation with practical solutions has helped TravelPerk become an industry leader.
Key Takeaways for Your LinkedIn Strategy
- Post about your company’s growth and milestones regularly.
- Share practical solutions to problems in your industry.
- Engage with your audience by sharing personal insights and lessons learned from your business journey.
Where Avi Meir Can Grow (On LinkedIn)
Avi could broaden his LinkedIn reach by sharing more about the day-to-day challenges of leading a growing startup.
More personal stories about his journey and decision-making process would make him more relatable to a wider audience.
Collaborating with other leaders in the tech and travel industries could also help him connect with a larger group of professionals.
Sabina Fluxá-Thienemann – Vice-Chairman & CEO, Iberostar Group
Sabina Fluxá-Thienemann is the Vice-Chairman and CEO of Iberostar Group, one of the leading global hospitality companies.
Sabina is dedicated to maintaining Iberostar’s commitment to providing high-quality travel experiences while promoting sustainability.
The company has integrated eco-friendly practices into its business model, helping travelers enjoy luxury vacations without compromising the environment.
Sabina has a clear vision for responsible tourism, combining luxury with sustainability to shape the future of the hospitality industry.
Who Should Follow Sabina Fluxá-Thienemann?
- Travel professionals focused on sustainability.
- Entrepreneurs looking to merge luxury with responsible business practices.
- People passionate about promoting ethical practices in tourism.
About Iberostar Group
Iberostar Group operates over 120 hotels in 19 countries, offering luxury vacation experiences with a strong emphasis on sustainability.
The company focuses on reducing its environmental footprint while providing world-class services.
Iberostar has taken concrete steps toward preserving marine ecosystems, reducing waste, and supporting local communities.
Sabina Fluxá-Thienemann’s leadership has positioned Iberostar as a leader in sustainable tourism.
LinkedIn Content Strategy
Sabina Fluxá-Thienemann uses LinkedIn to emphasize Iberostar’s sustainability efforts and ethical business practices.
She shares updates about the company’s eco-friendly initiatives, such as reducing plastic waste and promoting responsible tourism.
Sabina also posts about the latest trends in the hospitality industry, discussing how companies can balance luxury with environmental responsibility.
Her posts aim to inspire others to adopt similar sustainable practices within their businesses.
What Makes Sabina Fluxá-Thienemann Different?
Sabina stands out for her ability to marry luxury tourism with sustainable, eco-conscious practices.
She has driven Iberostar’s growth by prioritizing environmental responsibility without sacrificing the guest experience.
Sabina’s leadership is rooted in creating a more sustainable future for the tourism industry, showing that luxury and sustainability can coexist.
Key Takeaways for Your LinkedIn Strategy
- Highlight your company’s sustainability initiatives and their impact.
- Share industry trends that align with your values and practices.
- Use LinkedIn to position yourself as a thought leader in your field.
Where Sabina Fluxá-Thienemann Can Grow (On LinkedIn)
Sabina could further engage her audience by sharing more behind-the-scenes content about Iberostar’s sustainability journey.
Interactive content such as Q&A sessions or webinars discussing responsible tourism practices could help broaden her reach.
Collaborating with sustainability influencers would also increase her visibility in the eco-conscious business community.
Noelia Regalado – CEO at SeoForce Agency & Founder & CMO at Kiwichi
Noelia Regalado is the CEO of SeoForce Agency and the founder and CMO of Kiwichi, a digital marketing platform.
As a seasoned SEO expert, Noelia has built SeoForce Agency into a top provider of digital marketing services, helping businesses improve their online presence and increase their visibility.
With her entrepreneurial spirit, she founded Kiwichi, a tool designed to simplify SEO for companies.
Noelia is a strong advocate for women in tech and a passionate mentor, inspiring others to pursue careers in the digital marketing space.
Who Should Follow Noelia Regalado?
- Entrepreneurs looking for practical advice on SEO and digital marketing.
- Digital marketers interested in learning from an expert in SEO.
- Women in tech looking for inspiration from a successful leader.
About SeoForce Agency & Kiwichi
SeoForce Agency specializes in SEO and digital marketing, offering customized strategies to help businesses grow online.
The agency focuses on increasing website traffic, improving search engine rankings, and driving conversions.
Kiwichi, founded by Noelia, is an SEO tool designed to simplify the process for businesses, offering detailed analytics and optimization features.
Together, these ventures reflect Noelia’s commitment to improving businesses' digital marketing strategies.
LinkedIn Content Strategy
Noelia Regalado’s LinkedIn strategy centers around educating her followers on SEO best practices.
She shares actionable tips and case studies from SeoForce Agency and Kiwichi, providing insight into successful SEO strategies.
Noelia also advocates for women in tech, often sharing resources, articles, and success stories to empower others.
Her content aims to inspire and educate, helping businesses grow through digital marketing.
What Makes Noelia Regalado Different?
Noelia stands out because of her combination of technical SEO knowledge and a deep understanding of business growth.
She focuses on practical SEO solutions that provide measurable results, rather than just theoretical advice.
Noelia’s work in both SeoForce Agency and Kiwichi highlights her ability to create tools and services that simplify complex processes for businesses of all sizes.
Key Takeaways for Your LinkedIn Strategy
- Share practical advice and tips that your audience can immediately apply.
- Use case studies and success stories to demonstrate your expertise.
- Engage with your community by offering advice on overcoming common business challenges.
Where Noelia Regalado Can Grow (On LinkedIn)
Noelia could broaden her influence by sharing more about her journey as a female leader in the tech industry.
Interactive content, such as SEO webinars or live Q&A sessions, could help increase engagement with her followers.
Collaborating with other industry experts could also help her expand her reach and authority in digital marketing.
Joaquin Mendes-Izard – COO, Taiko Labs
Joaquin Mendes-Izard is the COO of Taiko Labs, a company dedicated to developing Ethereum-based Layer 2 solutions for scalability.
Joaquin is a key player in the blockchain ecosystem, helping to design infrastructure solutions that improve the efficiency of the Ethereum network.
His leadership at Taiko Labs is focused on building decentralized technology that contributes to the future of blockchain, positioning the company as a leader in the blockchain scaling space.
With his expertise, Taiko Labs is working to address the challenges of blockchain scalability.
Who Should Follow Joaquin Mendes-Izard?
- Blockchain developers and enthusiasts interested in Ethereum scaling solutions.
- Entrepreneurs in the tech space looking for innovative infrastructure solutions.
- Individuals interested in the future of decentralized technologies.
About Taiko Labs
Taiko Labs specializes in Ethereum-based rollups, focusing on Layer 2 scaling solutions that improve the performance and efficiency of the Ethereum network.
The company aims to provide scalable, decentralized solutions for blockchain users and developers.
By using advanced technology, Taiko Labs is making it easier for users to transact on Ethereum with lower costs and faster speeds.
LinkedIn Content Strategy
Joaquin Mendes-Izard’s LinkedIn content is centered around educating his audience on Ethereum’s scalability challenges and the role of Layer 2 solutions in solving these issues.
He shares updates on Taiko Labs’ innovations, product launches, and partnerships, positioning the company as a leader in the blockchain space.
Joaquin also engages with his audience by offering insights into the broader blockchain ecosystem and its potential impact on industries beyond crypto.
What Makes Joaquin Mendes-Izard Different?
Joaquin brings a strong technical background combined with strategic leadership in the blockchain sector.
His ability to explain complex concepts in a way that is accessible to both technical and non-technical audiences helps Taiko Labs stand out.
Joaquin’s focus on decentralization and scalability makes him a forward-thinking leader in the blockchain community.
Key Takeaways for Your LinkedIn Strategy
- Share technical insights and industry trends to educate your audience.
- Highlight your company’s innovations and their impact on the industry.
- Engage with your audience by offering clear explanations of complex topics.
Where Joaquin Mendes-Izard Can Grow (On LinkedIn)
Joaquin could increase engagement by incorporating more visual content, such as infographics or videos explaining blockchain concepts.
Hosting live discussions or Q&A sessions about Ethereum scaling would also help build a stronger connection with his audience.
Collaborating with other blockchain leaders on LinkedIn could expand his reach within the industry.
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