Written by
Guillaume Pousaz – Founder & CEO at Checkout.com
Expertise
Guillaume Pousaz is a trailblazer in the global fintech scene. As the founder and CEO of Checkout.com, he has turned the company into a leading payment solutions provider, serving some of the world’s biggest brands. His entrepreneurial journey reflects a deep understanding of the payments ecosystem and the future of digital commerce.
Company Overview: Checkout.com
Checkout.com offers flexible payment solutions trusted by top-tier businesses worldwide. The company provides a unified platform for accepting, processing and disbursing payments, with a strong emphasis on reliability and innovation.
Content Strategy on LinkedIn
Guillaume keeps his LinkedIn audience engaged through:
- Thought Leadership: Sharing insights on fintech trends, entrepreneurship and scaling globally.
- Company Highlights: Announcing funding milestones and partnership news.
- Team Spotlights: Recognizing Checkout.com’s global teams and culture.
- Industry Commentary: Weighing in on digital payment advancements and market dynamics.
Leveraging LinkedIn for Brand Growth
Guillaume uses LinkedIn to shape conversations around payments and startup culture. His posts position him as a trusted voice in fintech while spotlighting Checkout.com’s achievements. Followers get a front-row seat to his vision for the future of payments.
Standout Features on LinkedIn
- Engagement: Posts spark dialogue among entrepreneurs and investors.
- Authenticity: His updates blend strategic insights with genuine gratitude for his team.
- Consistency: Regular posts keep followers informed and inspired.
- Visual Appeal: Crisp visuals and infographics make complex topics digestible.
Key Takeaways for Your LinkedIn Strategy
- Be a thought leader in your niche.
- Highlight team successes to strengthen employer branding.
- Keep your posts visually appealing.
- Stay consistent to build audience trust.
Opportunities for Further Growth
Guillaume could share more behind-the-scenes glimpses of his day-to-day as a founder or explore live sessions with industry peers to boost engagement.
Inspiration for Aspiring Leaders
Guillaume’s story inspires entrepreneurs scaling startups into global powerhouses, as well as fintech enthusiasts eager to keep up with payment innovation.
Christian Mumenthaler – Former CEO at Swiss Re
Expertise
Christian Mumenthaler has been a significant figure in the insurance and reinsurance world. As Swiss Re’s former CEO, he brought a fresh outlook on managing risk and sustainability, blending actuarial rigor with a progressive mindset about climate change and resilience.
Company Overview: Swiss Re
Swiss Re is a global leader in reinsurance and risk management. The company helps businesses and communities become more resilient by providing innovative risk solutions and insightful research.
Content Strategy on LinkedIn
Christian’s LinkedIn content showcases:
- Thought Leadership: Posts on sustainability, climate risk and the role of reinsurance.
- Public Engagement: Sharing takeaways from industry conferences and panels.
- Corporate Impact: Highlighting Swiss Re’s sustainability reports and global initiatives.
- Personal Reflections: Occasionally sharing his perspective on leadership and future trends.
Leveraging LinkedIn for Brand Growth
Christian uses LinkedIn to champion sustainability and risk resilience. His content amplifies Swiss Re’s thought leadership, encouraging followers to think critically about the insurance sector’s evolving role in tackling global risks.
Standout Features on LinkedIn
- Insightful Commentary: Posts that break down complex issues clearly.
- Authentic Voice: Balanced tone that feels genuine and approachable.
- Consistency: Regular engagement around key events and reports.
- Industry Credibility: His content is widely shared and cited by peers.
Key Takeaways for Your LinkedIn Strategy
- Educate your network with clear, data-driven insights.
- Use LinkedIn to shape public dialogue on topics you care about.
- Keep your tone authentic and clear.
- Link posts to real-world impact or initiatives.
Opportunities for Further Growth
Christian could share more candid stories from his career or host Q&A sessions to invite deeper conversations with followers.
Inspiration for Aspiring Leaders
Christian is a model for executives keen to champion corporate responsibility and drive industry-wide change on sustainability.
Marc Walder – CEO and Managing Partner at Ringier AG | Founder digitalswitzerland
Expertise
Marc Walder is a key player in Swiss media and a strong advocate for digital transformation. As CEO of Ringier AG and founder of digitalswitzerland, he’s dedicated to pushing Switzerland’s digital competitiveness and innovation culture.
Company Overview: Ringier AG
Ringier is a diversified Swiss media group with activities spanning publishing, entertainment and digital platforms. Under Marc’s leadership, the company has embraced new media trends and invested heavily in tech-driven solutions.
Content Strategy on LinkedIn
Marc’s LinkedIn activity reflects his commitment to Switzerland’s digital future:
- Thought Leadership: Posts on digital transformation, media evolution and innovation.
- Community Building: Promoting digitalswitzerland events and initiatives.
- Company Updates: Sharing news about Ringier’s ventures and partnerships.
- Public Engagement: Posting insights from conferences and stakeholder discussions.
Leveraging LinkedIn for Brand Growth
Marc leverages LinkedIn to rally stakeholders behind digitalswitzerland’s mission and to showcase Ringier’s evolution as a digital-first media leader. His posts encourage public dialogue on how Switzerland can stay ahead in the digital age.
Standout Features on LinkedIn
- Community Focus: Strong emphasis on collaborative progress.
- Authenticity: Posts feel genuine and driven by purpose.
- Consistency: Frequent updates keep followers engaged.
- Thought-Provoking: Sparks meaningful discussions on digitalization.
Key Takeaways for Your LinkedIn Strategy
- Use LinkedIn to champion causes that matter to you.
- Promote community initiatives and invite participation.
- Post regularly to stay relevant.
- Share highlights from key events and milestones.
Opportunities for Further Growth
Marc could expand his reach by creating short video reflections or collaborative posts with other digital leaders.
Inspiration for Aspiring Leaders
Marc’s work shows how leaders can be catalysts for national change, blending business success with community impact.
Kristin Engvig – Founder, President & CEO at WIN Global
Expertise
Kristin Engvig is a pioneering advocate for conscious leadership and gender balance in business. She founded WIN (Women’s International Networking) Global to empower women leaders and create inclusive work cultures worldwide. Her vision bridges corporate development with human potential.
Company Overview: WIN Global
WIN Global is a leadership platform and community that connects and supports women professionals through conferences, training and networking opportunities. It has influenced thousands of leaders, fostering diversity and collaboration across industries.
Content Strategy on LinkedIn
Kristin’s LinkedIn presence highlights:
- Thought Leadership: Posts on inclusive leadership, diversity and women’s empowerment.
- Event Spotlights: Sharing updates and moments from WIN conferences.
- Personal Reflections: Insights on balancing purpose and professional life.
- Community Engagement: Amplifying voices within the WIN network.
Leveraging LinkedIn for Brand Growth
Kristin uses LinkedIn to inspire a global community committed to balanced leadership. Her posts are heartfelt invitations to join the dialogue on gender equality and purpose-driven work.
Standout Features on LinkedIn
- Authentic Voice: Her posts feel personal and mission-driven.
- Community Focus: Highlights the impact of the WIN community.
- Visual Storytelling: Photos and event highlights create an immersive experience.
- Consistency: Keeps the community updated throughout the year.
Key Takeaways for Your LinkedIn Strategy
- Use your platform to advocate for causes you care about.
- Blend personal stories with professional insights.
- Celebrate community milestones.
- Stay consistent to maintain trust and engagement.
Opportunities for Further Growth
Kristin could enhance engagement by sharing more behind-the-scenes videos or live Q&As with inspiring women leaders.
Inspiration for Aspiring Leaders
Kristin’s journey motivates those striving for inclusive cultures and gender balance in leadership.
Roland Brack – Former CEO at BRACK.CH
Expertise
Roland Brack is a visionary in Swiss e-commerce. As the founder and former CEO of BRACK.CH, he has shaped how Switzerland shops online. His entrepreneurial mindset and focus on innovation set him apart as a digital pioneer.
Company Overview: BRACK.CH
BRACK.CH is one of Switzerland’s largest online retailers, known for its wide product range and reliable service. It has earned trust through customer-centric strategies and tech-driven logistics.
Content Strategy on LinkedIn
Roland’s LinkedIn content reflects his entrepreneurial journey:
- Industry Insights: Thoughts on e-commerce trends and market dynamics.
- Company Updates: Celebrating BRACK.CH’s milestones and new services.
- Personal Reflections: Lessons from his career and views on leadership.
- Public Appearances: Sharing highlights from speaking events.
Leveraging LinkedIn for Brand Growth
Roland uses LinkedIn to reinforce BRACK.CH’s reputation as a trusted e-commerce brand. His posts are also a window into his philosophy on innovation and growth.
Standout Features on LinkedIn
- Practical Insights: Posts are straightforward and relevant to industry peers.
- Authenticity: Shares real stories behind the company’s success.
- Consistency: Posts regularly about trends and achievements.
- Engagement: His updates spark interaction among followers.
Key Takeaways for Your LinkedIn Strategy
- Share practical advice based on real experiences.
- Celebrate your company’s milestones publicly.
- Post consistently to maintain industry relevance.
- Use personal anecdotes to connect with your audience.
Opportunities for Further Growth
Roland could add more thought leadership articles or video snippets explaining the future of e-commerce.
Inspiration for Aspiring Leaders
Roland’s path inspires entrepreneurs building customer-first businesses in the digital space.
Sergio Ermotti – Group CEO and President of the Executive Board of UBS AG
Expertise
Sergio Ermotti is one of Switzerland’s most recognized banking executives. As CEO of UBS, he has led the bank through strategic transformations and strengthened its position as a global financial leader.
Company Overview: UBS AG
UBS is a premier global wealth manager and investment bank, trusted by individuals, institutions and corporations worldwide. Under Sergio’s leadership, it has focused on digital transformation and sustainable finance.
Content Strategy on LinkedIn
Sergio’s LinkedIn strategy includes:
- Thought Leadership: Commentary on global finance, sustainability and leadership.
- Company Announcements: Sharing UBS’s quarterly results and major deals.
- Public Engagement: Posting highlights from forums and media interviews.
- Values and Culture: Emphasizing UBS’s commitment to responsibility and innovation.
Leveraging LinkedIn for Brand Growth
Sergio leverages LinkedIn to highlight UBS’s role in shaping the financial industry’s future. His posts demonstrate how the bank balances profitability with sustainable practices.
Standout Features on LinkedIn
- Credibility: Posts carry authority, attracting broad industry attention.
- Clear Messaging: Updates are clear and data-backed.
- Consistency: Frequent posts keep stakeholders informed.
- High Engagement: Large follower base ensures robust interaction.
Key Takeaways for Your LinkedIn Strategy
- Position yourself as an authoritative voice in your industry.
- Be transparent with company news and results.
- Share your views on trends shaping your sector.
- Post consistently to nurture trust with your network.
Opportunities for Further Growth
Sergio could consider more personal stories or behind-the-scenes content to humanize the corporate updates.
Inspiration for Aspiring Leaders
Sergio shows what it means to lead a global institution with a focus on innovation and responsibility.
Christoph Aeschlimann – CEO at Swisscom
Expertise
Christoph Aeschlimann is driving Swisscom forward as a technology leader. With a background in software engineering and digital transformation, he combines deep technical knowledge with a clear vision for innovation in telecommunications.
Company Overview: Swisscom
Swisscom is Switzerland’s leading telecom and IT company, known for its reliable networks and cutting-edge digital services for both consumers and businesses.
Content Strategy on LinkedIn
Christoph’s LinkedIn posts highlight:
- Thought Leadership: Perspectives on digital transformation and future-ready networks.
- Company News: Announcements about Swisscom’s new services and partnerships.
- Sustainability Focus: Sharing Swisscom’s green initiatives and progress reports.
- Personal Insights: Occasionally reflecting on leadership and tech trends.
Leveraging LinkedIn for Brand Growth
Christoph uses LinkedIn to keep Swisscom top-of-mind as a tech innovator. His posts help demystify complex topics and show how Swisscom stays ahead in a rapidly changing industry.
Standout Features on LinkedIn
- Clarity: Explains technical topics in an accessible way.
- Consistency: Keeps followers updated with fresh news.
- Sustainability: Emphasizes Swisscom’s commitment to the environment.
- Engagement: Encourages dialogue with stakeholders.
Key Takeaways for Your LinkedIn Strategy
- Simplify technical content for a broad audience.
- Showcase your company’s innovations regularly.
- Highlight sustainability efforts.
- Stay consistent to build trust.
Opportunities for Further Growth
Christoph could engage followers more deeply by posting short explainer videos or live AMAs about tech and telecom trends.
Inspiration for Aspiring Leaders
Christoph’s career is a model for those blending technical expertise with strategic leadership in the digital sector.
Georges Kern – CEO at Breitling
Expertise
Georges Kern is renowned for revitalizing luxury brands. At Breitling, he’s breathed new life into the iconic watchmaker by focusing on sustainability, digital engagement and contemporary storytelling.
Company Overview: Breitling
Breitling is a legendary Swiss watch brand celebrated for its precision chronometers and aviation-inspired timepieces. Under Georges’ leadership, it has refreshed its image to appeal to a new generation of watch enthusiasts.
Content Strategy on LinkedIn
Georges’ LinkedIn activity showcases:
- Brand Storytelling: Posts featuring new collections and brand ambassadors.
- Sustainability: Updates on Breitling’s eco-friendly materials and carbon-neutral goals.
- Event Highlights: Sharing behind-the-scenes from launches and pop-up boutiques.
- Personal Reflections: Occasionally commenting on trends in the luxury market.
Leveraging LinkedIn for Brand Growth
Georges uses LinkedIn to give followers an inside look at Breitling’s transformation. His posts humanize the luxury industry and invite watch lovers into the brand’s world.
Standout Features on LinkedIn
- Strong Visuals: High-quality images and videos attract attention.
- Consistent Updates: Regular posts keep fans engaged.
- Sustainability: Shows leadership in eco-conscious luxury.
- Relatable Voice: Balances brand promotion with personal insights.
Key Takeaways for Your LinkedIn Strategy
- Use storytelling to make your brand relatable.
- Post beautiful visuals to capture your audience.
- Be transparent about sustainability efforts.
- Update followers consistently.
Opportunities for Further Growth
Georges could experiment with more interactive posts, like polls about watch preferences or live Q&As with designers.
Inspiration for Aspiring Leaders
Georges’ approach is inspiring for anyone wanting to modernize a heritage brand while staying true to its legacy.
Stefan Bollinger – CEO at Julius Baer Group
Expertise
Stefan Bollinger brings deep wealth management experience to Julius Baer, a top Swiss private bank. His approach combines traditional banking values with modern digital services and personalized client relationships.
Company Overview: Julius Baer Group
Julius Baer is a leading Swiss wealth management group serving high-net-worth individuals worldwide. The bank is known for its stability, discretion and tailor-made financial advice.
Content Strategy on LinkedIn
Stefan’s LinkedIn posts focus on:
- Thought Leadership: Views on private banking and wealth trends.
- Company Achievements: Celebrating milestones and recognitions.
- Sustainability: Sharing the bank’s efforts in responsible investing.
- Team Highlights: Recognizing talent and diversity within the bank.
Leveraging LinkedIn for Brand Growth
Stefan uses LinkedIn to show how Julius Baer balances heritage with innovation. His posts strengthen the bank’s position as a trusted advisor in global wealth management.
Standout Features on LinkedIn
- Professional Tone: Posts maintain a high level of credibility.
- Client-Centric: Highlights services that put clients first.
- Consistency: Shares regular updates to maintain engagement.
- Sustainability Focus: Shows commitment to responsible finance.
Key Takeaways for Your LinkedIn Strategy
- Keep your tone credible and professional.
- Spotlight your company’s client-first values.
- Share updates that reinforce trust.
- Discuss sustainability where relevant.
Opportunities for Further Growth
Stefan could add more personal stories about leadership or share lessons learned from client interactions (respecting confidentiality, of course).
Inspiration for Aspiring Leaders
Stefan’s career is a guide for future bankers who want to merge traditional values with new-age digital solutions.
Andrea Orcel – Group CEO at UniCredit
Expertise
Andrea Orcel is an influential figure in global banking, known for bold strategic moves and a relentless drive for growth. As Group CEO at UniCredit, he’s focused on performance, digital transformation and strengthening customer relationships.
Company Overview: UniCredit
UniCredit is a major pan-European bank providing retail and corporate banking services. Under Andrea’s leadership, it aims to become more agile and client-focused while expanding its digital capabilities.
Content Strategy on LinkedIn
Andrea’s LinkedIn content includes:
- Strategic Insights: Commentary on banking sector trends and UniCredit’s vision.
- Company Updates: Announcing quarterly results, strategic plans and partnerships.
- Public Engagement: Sharing notes from investor days and major forums.
- Values and Culture: Highlighting diversity, inclusion and community support.
Leveraging LinkedIn for Brand Growth
Andrea uses LinkedIn to keep UniCredit’s stakeholders informed and engaged. His posts position him as a results-driven leader committed to transparency and impact.
Standout Features on LinkedIn
- Data-Driven: Posts often include clear figures and outcomes.
- Transparency: Regular updates reinforce trust.
- Stakeholder Focus: Content resonates with investors, clients and employees alike.
- High Engagement: His large following drives discussions.
Key Takeaways for Your LinkedIn Strategy
- Be clear and transparent in your updates.
- Back up insights with data and results.
- Engage a broad audience, from investors to employees.
- Post regularly to build credibility.
Opportunities for Further Growth
Andrea could share more personal reflections or leadership lessons to balance the data-heavy content with human elements.
Inspiration for Aspiring Leaders
Andrea’s career is motivating for professionals eager to lead transformative change in the financial industry.
