10 Portuguese C-Level Executives Crushing It on LinkedIn in 2025
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If you’re looking to take your LinkedIn presence up a notch, you’re in the right place.
We’ve studied the profiles of 10 Portuguese C-level executives who are making waves on the platform in 2025.
With the help of ChatGPT, we looked at how they post, engage, and grow their reach, and what makes their content stand out.
These leaders know how to turn LinkedIn into more than a networking tool. It’s their stage for building influence, sparking conversation, and shaping their brand.
Take notes from their playbook and apply what works to your own LinkedIn strategy.
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Gonçalo Sequeira – CEO, Hiire
Gonçalo Sequeira has always been fascinated by how companies hire and grow.
Early in his career, he noticed the flaws and inefficiencies that made recruiting feel impersonal.
That observation became a mission: to make hiring faster, more transparent, and more human.
In 2022, he launched Hiire, a global recruitment company redefining how talent acquisition works for tech-driven businesses.
Who Should Follow Gonçalo?
- HR professionals and recruiters looking for modern hiring strategies
- Startup founders building teams in competitive markets
- Job seekers curious about real recruiter perspectives
About Hiire
Hiire is a recruitment and talent platform designed for the modern workplace.
The company focuses on helping fast-growing teams hire effectively through embedded recruiters, direct hires, training, and candidate advisory.
Founded in 2022, Hiire has quickly built a reputation for transparency, speed, and personalized hiring.
Its team operates remotely, serving clients across multiple industries and countries.
LinkedIn Content Strategy
Gonçalo’s LinkedIn presence feels authentic and practical.
He shares stories from his day-to-day recruiting experience, lessons from failed hires, and insights into candidate communication.
His tone is conversational and mentor-like. He doesn’t just talk about results but walks readers through his process.
Posts about recruiter mindset and hiring transparency often spark thoughtful discussions in the comments.
What Makes Gonçalo Different?
Gonçalo’s openness about challenges makes him stand out.
He doesn’t present recruitment as perfect or formulaic. He frames it as a craft that requires empathy and learning.
His posts balance professionalism with personality, showing both recruiter expertise and genuine curiosity about people.
Key Takeaways for Your LinkedIn Strategy
- Use stories from your actual work
- Share mistakes and lessons learned
- Keep tone conversational, not corporate
- Stay consistent with your niche
- Offer value in every post
Where Gonçalo Can Grow (on LinkedIn)
He could enrich his content with more metrics and data-backed insights to reinforce credibility.
Expanding into video formats or live discussions would also increase engagement and visibility among HR and startup communities.
Ana Figueiredo – CEO, Altice Portugal
Ana Figueiredo’s journey to CEO began with a clear childhood ambition.
She once told her parents she didn’t want to be a princess but a CEO.
That early determination defined her path.
After decades of experience across telecom markets in Europe and Latin America, she became CEO of Altice Portugal in 2022.
She was the first woman to lead a major telecom operator in the country.
Who Should Follow Ana?
- Women aiming for leadership roles in tech or telecom
- Executives navigating digital transformation in large organizations
- Professionals seeking inspiration from authentic, values-driven leadership
About Altice Portugal
Altice Portugal is the largest telecom provider in Portugal, offering fixed, mobile, and digital communication services.
The company employs thousands and generates around €3 billion in annual revenue.
Ana Figueiredo leads its push toward digital innovation, sustainability, and inclusive leadership.
She balances heritage with transformation.
LinkedIn Content Strategy
Ana uses LinkedIn to highlight leadership lessons, corporate milestones, and human stories.
She mixes professional updates with personal reflections about ambition, inclusion, and the future of work.
Her tone combines confidence and humility.
She shows that leadership isn’t about hierarchy; it’s about vision and courage.
What Makes Ana Different?
Ana’s authenticity and storytelling set her apart.
She frequently connects personal moments with company direction, creating a relatable voice for an enterprise-level leader.
Her perspective as a global executive and advocate for women in tech gives her profile a distinctive balance of authority and warmth.
Key Takeaways for Your LinkedIn Strategy
- Use early life experiences to shape leadership messaging
- Combine professional insights with personal reflections
- Celebrate milestones without losing humility
- Advocate for values that go beyond your company’s goals
Where Ana Can Grow (on LinkedIn)
She could expand her audience by sharing more interactive content, such as live Q&As or collaborative panels.
Highlighting more behind-the-scenes innovation from Altice could also position her as a stronger voice in tech transformation.
Pedro Gonçalves – Chief Marketing Officer, Optimistic
Pedro Gonçalves blends creativity with strategic discipline.
As CMO at Optimistic and contributor to BOT4ALL, he’s deeply involved in shaping how brands communicate and grow in Portugal’s evolving digital space.
His posts reveal a marketer who values cultural identity as much as business results.
He showcases national pride while discussing global strategy.
Who Should Follow Pedro?
- Marketers and founders seeking brand differentiation ideas
- Creatives interested in authentic storytelling
- Professionals curious about Portuguese innovation and industry growth
About Optimistic
Optimistic is a Portuguese marketing and brand innovation firm that helps businesses grow through strategy, design, and technology.
The company has built partnerships across sectors, positioning itself as a creative force in Portugal’s modern marketing ecosystem.
LinkedIn Content Strategy
Pedro’s posts mix storytelling, local pride, and actionable marketing wisdom.
He often spotlights Portuguese engineering and entrepreneurship, linking cultural roots to business innovation.
His content feels grounded and never overly polished.
It resonates with people who value sincerity over buzzwords.
What Makes Pedro Different?
Pedro uses emotion as a strategic tool.
His writing isn’t just persuasive; it’s patriotic and personal.
He connects brand lessons to Portugal’s creativity and resilience, giving his message a unique cultural flavor.
This perspective helps him stand out in a global marketing crowd.
Key Takeaways for Your LinkedIn Strategy
- Let emotion strengthen your message
- Tie your professional work to cultural values
- Show real-world examples, not just polished results
- Use plain, human language that builds connection
Where Pedro Can Grow (on LinkedIn)
He could share more campaign breakdowns, metrics, and behind-the-scenes decision-making to deepen authority.
Experimenting with video storytelling or partnerships with other creators could also help him reach wider audiences.
Daniela Braga – Founder & CEO, Defined.ai
Daniela’s fascination with language and communication started early in her career.
She soon realized that AI could only succeed if it truly understood human speech and interaction.
This focus on connecting technology with real-world human communication shapes every project she undertakes.
It led her to co-found Defined.ai, a global marketplace for voice, text, image, and sensor data.
Who Should Follow Daniela?
- AI, machine learning, and data professionals
- Founders developing language or voice-based technology
- Technology leaders exploring human-centered AI
About Defined.ai
Defined.ai helps companies collect and prepare data for AI applications.
The company provides solutions for speech, text, image, and sensor data annotation.
It has worked with global clients and received recognition as a promising AI company.
LinkedIn Content Strategy
Daniela writes about leadership, team growth, and the challenges of building AI products.
She mixes technical discussion with personal reflections on running a company.
Her posts often highlight practical lessons for building AI responsibly.
What Makes Daniela Different?
She combines technical knowledge with an understanding of language.
Her writing frames AI as a human-centered tool rather than only algorithms.
This approach gives her content a distinctive voice in the tech community.
Key Takeaways for Your LinkedIn Strategy
- Mix technical knowledge with personal experience
- Discuss team development alongside product work
- Include lessons from both success and mistakes
- Offer a clear perspective on emerging technology
- Position yourself as both expert and storyteller
Where Daniela Can Grow (on LinkedIn)
Video explanations, Q&A sessions, or behind-the-scenes stories could reach more people.
Also, publishing data examples and case studies could reinforce credibility.
Pedro Hipólito – Founder, Shareholder & CEO, Five Thousand Miles
Pedro has always been curious about how companies grow beyond their home markets.
Early in his career, he noticed how challenging it was for Portuguese businesses to connect with international partners.
He quickly realized that understanding both local culture and global business practices makes expansion more practical and meaningful.
In 2022, he founded Five Thousand Miles, helping organizations establish themselves in new countries with offices in Lisbon, Africa, the US, and Latin America.
Who Should Follow Pedro?
- Founders and CEOs exploring international growth
- Exporters seeking guidance on new markets
- Marketers interested in global expansion and cultural connections
About Five Thousand Miles
Five Thousand Miles provides services to help companies enter new markets.
The company helps with operations, partnerships, and media strategies.
Headquartered in Lisbon, it also has offices in São Paulo, Lagos, Johannesburg, Valencia, Accra, and Miami.
LinkedIn Content Strategy
Pedro shares stories about company growth, challenges, and global business experiences.
He writes about entering new markets and lessons learned along the way.
His posts connect local business experience with international insights.
What Makes Pedro Different?
Pedro is candid about both successes and obstacles.
He communicates the tension and effort involved in growing internationally.
His perspective combines local roots with global ambition.
Key Takeaways for Your LinkedIn Strategy
- Share real experiences with international expansion
- Include both successes and failures
- Keep messages consistent
- Show the steps behind achievements
- Be open about challenges
Where Pedro Can Grow (on LinkedIn)
He could include more numbers and measurable outcomes from projects.
Also, video content like tours of international offices or interviews with local partners, could help him reach a wider audience.
Helena Dias – CRO, Swonkie
Helena began her career in social media and community management, where she quickly spotted patterns in engagement and audience behavior.
Her experience across several brands showed her the link between meaningful connections and business growth.
She enjoys exploring new ways to engage communities while driving results for the companies she works with.
Today, she is CRO at Swonkie, overseeing revenue strategy and customer relationships across multiple platforms.
Who Should Follow Helena?
- Marketing and growth professionals in SaaS
- People interested in monetization and retention
- Community managers seeking practical guidance
About Swonkie
Swonkie is a platform for social media management that includes scheduling, reporting, and analytics tools.
Helena also works with Brinfer, a platform for marketing campaigns and influence strategies.
Her background includes projects for brands like Texas Instruments, Saint-Gobain, Yale, and Cavalinho.
LinkedIn Content Strategy
Helena shares marketing experiments, community strategies, and platform updates.
She focuses on practical lessons and results that others can apply.
Her posts are detailed, tactical, and grounded in real-world experience.
What Makes Helena Different?
She combines community management, marketing, and revenue leadership.
Her perspective covers multiple brands and platforms, giving her a broader understanding of growth.
She focuses on retention and customer outcomes, not only acquisition.
Key Takeaways for Your LinkedIn Strategy
- Link marketing work to measurable outcomes
- Share experiments and their results
- Include retention and monetization strategies
- Use multiple projects to demonstrate expertise
Where Helena Can Grow (on LinkedIn)
Publishing detailed case studies would add credibility.
Video explanations of strategies or joint posts with other industry leaders could also broaden her reach.
Teresa Barreira – Chief Marketing And Communications Officer, Publicis Sapient
Teresa Barreira grew up in the mountains of northern Portugal, where small communities shaped her sense of connection and purpose.
After moving to the United States as a teenager, she studied business and began a long career at IBM.
Over the next 25 years, she held leadership roles at Accenture, Deloitte, and other global firms before joining Publicis Sapient.
Today, she leads a marketing and communications team spread across seven countries and is known for bringing together creativity and clear business thinking.
Who Should Follow Teresa Barreira?
- Senior marketers guiding large teams.
- Professionals interested in leadership, innovation, and change.
About Publicis Sapient
Publicis Sapient is a global consultancy that helps organizations improve their business through technology, experience design, and organizational strategy.
Under Teresa’s leadership, the company has strengthened its global brand voice and built new connections between marketing and product delivery.
Publicis Sapient employs over 20,000 people in more than 50 offices and operates as the digital business arm of Publicis Groupe.
LinkedIn Content Strategy
Teresa writes about leadership, marketing, and the human side of technology.
Her posts often explore how to build strong teams, balance creativity with business results, and encourage experimentation.
She speaks directly and draws from her experience leading at scale.
What Makes Teresa Different?
She connects marketing with technical expertise in a way few executives do.
Her background, from rural Portugal to global leadership, gives her an uncommon mix of humility and confidence.
She promotes diversity and openness in every project she leads.
Key Takeaways For Your LinkedIn Strategy
- Share personal stories that build trust.
- Give examples from real projects.
- Highlight how people grow under your leadership.
Where Teresa Can Grow (On LinkedIn)
Short video updates or audio reflections could help her reach more professionals at different stages of their careers.
Sérgio Carvalho – CTO, Nova School Of Business And Economics
Sérgio Carvalho’s career spans consulting, public institutions, and education.
Before joining Nova SBE, he helped cities and companies modernize their systems as part of Deloitte’s smart cities division.
His understanding of both infrastructure and leadership has shaped how he approaches technology in academia.
Who Should Follow Sérgio Carvalho?
- Technology leaders in public or educational sectors.
- Academics interested in digital transformation.
About Nova School Of Business And Economics
Founded in 1978, Nova SBE is one of Portugal’s leading business schools.
It holds triple accreditation (AMBA, EQUIS, AACSB) and is internationally recognized.
As CTO, Sérgio guides the school’s digital strategy, including research technology, student systems, and data infrastructure.
LinkedIn Content Strategy
Sérgio writes about technology in education, the future of learning, and institutional innovation.
He often connects practical examples to leadership reflections, showing how technology can make education more accessible and collaborative.
His tone is analytical and reflective, encouraging open discussion.
What Makes Sérgio Different?
He brings a systems perspective to every conversation.
Because of his experience in public projects and consulting, he sees how schools, governments, and companies can cooperate on shared digital goals.
This perspective makes his content relatable across different fields.
Key Takeaways For Your LinkedIn Strategy
- Use posts to connect different audiences.
- Write about lessons learned, not just results.
- Keep technical topics approachable.
Where Sérgio Can Grow (On LinkedIn)
Publishing short case studies about specific projects could help others see how academic tech strategy plays out in practice.
João Bocas – CEO, Digital Salutem
João Bocas has spent more than two decades at the intersection of healthcare and technology.
He focuses on wearable tech, digital health platforms, and systems that help patients receive better care.
His background combines entrepreneurship, consulting, and public speaking, which gives him a broad view of innovation in healthcare.
He often writes about how change happens within hospitals and health systems, highlighting both progress and obstacles.
Who Should Follow João Bocas?
- Health tech entrepreneurs and executives.
- Medical professionals interested in digital care models.
About Digital Salutem
Digital Salutem is a consulting and advisory company specializing in digital health.
It helps organizations adopt new technologies while keeping patients and clinicians at the center.
João also advises startups and speaks at major health technology events worldwide.
LinkedIn Content Strategy
João writes in a storytelling format, often beginning with a real scenario from a clinic or patient experience.
He then discusses how technology, collaboration, or policy changes could address those challenges.
His posts are consistent, human, and focused on progress in healthcare.
What Makes João Different?
He bridges the clinical and technical worlds clearly and respectfully.
Rather than speaking only as a consultant, he positions himself as a long-term participant in healthcare change.
This makes his voice credible among both medical and business audiences.
Key Takeaways For Your LinkedIn Strategy
- Begin with a real situation people can relate to.
- Share both successes and lessons.
- Use consistency to build recognition.
Where João Can Grow (On LinkedIn)
Sharing brief examples from consulting work—without disclosing sensitive data—could make his expertise more tangible to a wider audience.
Sandra Guimarães – Chief Marketing Officer, Acrisure Portugal
Before stepping into the insurance sector, Sandra built a diverse career leading consultancy and training projects across a range of industries.
With a deep passion for communication, culture, equality, diversity, and sustainability, she brings a unique, human-centered approach to her marketing work.
Sandra’s ability to bridge business objectives with social impact makes her a standout leader in her field.
Who Should Follow Sandra Guimarães?
- Marketing professionals in traditional industries.
- Leaders interested in connecting culture and business.
About Acrisure Portugal
Formerly known as Universalis, the company rebranded as Acrisure Portugal in 2025, joining Acrisure’s international network.
Sandra leads marketing efforts focused on brand growth, local partnerships, and community projects.
LinkedIn Content Strategy
Sandra’s posts often center on purpose, creativity, and impact.
She highlights campaigns that connect business objectives with social causes and uses storytelling to humanize the insurance field.
Her writing feels personal, visually thoughtful, and connected to her team’s work.
What Makes Sandra Different?
Sandra’s ability to blend creativity with business strategy sets her apart.
She doesn’t just focus on marketing campaigns; she connects them to broader social causes, making her approach deeply impactful.
Her background in consultancy and training shines through in her clear, thoughtful communication, and she consistently brings a human touch to the typically corporate world of insurance.
Key Takeaways For Your LinkedIn Strategy
- Let creative backgrounds inform business communication.
- Share behind-the-scenes stories of projects and campaigns.
- Keep your tone natural and transparent.
Where Sandra Can Grow (On LinkedIn)
Sandra has a sharp eye for how brands make strategic decisions.
If she shared more behind-the-scenes thinking, like why a campaign worked or how a pivot was made mid-flight, she could position herself as a trusted voice in thoughtful marketing. A few short reflections a month could go a long way.
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