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Already active on LinkedIn and ready to take your personal brand to the next level?
These 10 Bulgarian CEOs have mastered the art of using LinkedIn to not only expand their networks but also lead their companies to new heights.
By sharing insightful content, engaging with their audiences, and showcasing their unique perspectives, they’ve built influential profiles that attract followers, inspire their industries, and drive business growth.
Get ready to level up your LinkedIn game by learning from these top leaders.
And if you're looking for a quicker way to create impactful posts, start your free trial with HeyWill.ai today and see how effortless LinkedIn content creation can be!
Hristo Borisov – CEO & Co-Founder, Payhawk
Hristo Borisov’s story is one of grit, vision, and innovation.
From working as a software developer at Telerik to co-founding Payhawk, he’s proven that bold ideas and hard work pay off.
In 2022, under his leadership, Payhawk became Bulgaria’s first unicorn with a $1 billion valuation.
The company helps businesses manage their finances by offering a seamless platform for payments, expenses, and pre-accounting, with a reach in 32 countries.
Who Should Follow Hristo Borisov?
- Aspiring fintech entrepreneurs looking to turn their ideas into scalable solutions
- Professionals keen to learn how tech and finance can come together in new ways
- Anyone who’s passionate about leading innovative startups
About Payhawk
Payhawk has changed the world of spend management.
By combining credit cards, payments, expenses, and cash management into one platform, it’s making financial operations smoother for businesses worldwide.
With a customer base in 32 countries, it’s clear that Payhawk is doing something right.
It’s the kind of success story you want to hear more about.
LinkedIn Content Strategy
Hristo uses LinkedIn to take us along on his journey.
He’s letting us peek behind the curtain at the ups and downs of building Payhawk from the ground up.
His posts are packed with lessons for anyone looking to build a business.
They’re real, they’re raw, and they’re incredibly valuable.
He doesn’t just talk at his audience; he invites them into the conversation.
How He Uses LinkedIn as a Branding Tool
- Hristo shares the highs and lows of building Payhawk, making his posts relatable
- He actively engages with the fintech community, sharing insights and sparking discussions
- Payhawk’s milestones? Hristo puts them front and center, showing how far the company has come
What Makes Hristo Borisov Different?
Hristo isn’t your typical CEO.
He blends technical expertise with a vision for the future.
His focus isn’t just on innovation, but on creating real solutions that businesses need.
His leadership style is grounded in transparency and openness.
If you’ve ever seen him talk about “product roasting,” you’ll know exactly what we mean.
He doesn’t shy away from tough feedback, he welcomes it.
Key Takeaways for Your LinkedIn Strategy
- Be authentic. Share your real experiences and the lessons you’ve learned along the way
- Engage with your community. Don’t just talk at them, start conversations
- Highlight your company’s milestones, but don’t forget to celebrate the journey
- Post consistently so you stay visible, but make each post count
- Get creative with LinkedIn’s features like articles, polls, videos. Mix it up!
Where Hristo Borisov Can Grow (on LinkedIn)
While Hristo’s LinkedIn presence is solid, he could take it up a notch by incorporating live sessions or webinars.
Giving his audience a chance to interact with him in real-time would create even more engagement.
Collaborating with other industry leaders for joint posts or discussions could also expand his reach.
There’s always room to grow, even for someone as accomplished as Hristo.
Georgi Ivanov – Founder & CEO, Noble Hire and Conf.ai
Georgi Ivanov is a force in the tech world.
As the founder of both Noble Hire and Conf.ai, he’s shaking up two industries at once.
Noble Hire is a recruitment platform that flips the script on traditional job searching.
Conf.ai, on the other hand, is revolutionizing how tech professionals learn about artificial intelligence.
Georgi is all about finding solutions to real-world problems, and he’s doing it with style.
Who Should Follow Georgi Ivanov?
- Tech professionals curious about AI and the future of recruitment
- Entrepreneurs looking for inspiration on how to blend education with technology
- Anyone interested in making their mark in the tech startup world
About Noble Hire
Noble Hire is changing the way we think about job searching.
The platform connects job seekers with companies, but here’s the twist: it offers complete transparency.
You can explore a company’s culture, pay, and projects before you even apply.
No more surprises when you walk into an interview.
It's honest and refreshing, which is exactly what today’s job market needs.
About Conf.ai
Conf.ai isn’t just another AI workshop provider.
It’s about hands-on learning and real-world applications for tech companies wanting to level up their AI game.
This platform teaches practical skills that can be used right away in the field.
The focus is on making AI accessible and actionable for businesses. No fluff, just results.
LinkedIn Content Strategy
Georgi’s LinkedIn feed is full of thought-provoking posts.
Whether it’s about AI or recruitment, his posts are designed to get people thinking.
He doesn’t just post for the sake of it. Instead, every update is intentional.
It’s clear he’s using LinkedIn not just to share his ventures but to spark conversations that drive the tech community forward.
How He Uses LinkedIn as a Branding Tool
- Georgi shares the latest news about Noble Hire and Conf.ai
- He dives deep into AI trends, offering insights that appeal to professionals
- He engages with his network directly, making sure to respond and add value
What Makes Georgi Ivanov Different?
Georgi’s ability to balance two companies while staying ahead of trends is what sets him apart.
He’s got a finger on the pulse of both the tech industry and the recruitment world.
His transparency in business and his hands-on approach to AI make him stand out.
Key Takeaways for Your LinkedIn Strategy
- Share your journey. Let your audience see the highs and lows.
- Engage with your network through thoughtful comments and discussions
- Stay consistent with your content, but make sure it’s always valuable
- Use LinkedIn’s features to share diverse content formats, such as articles and videos
- Collaborate with industry peers for joint content or discussions
Where Georgi Ivanov Can Grow (on LinkedIn)
Georgi could bring even more value by sharing success stories from both Noble Hire and Conf.ai.
Case studies or client success stories could help illustrate the impact of his companies.
Additionally, interactive content like webinars or Q&A sessions could be a great way to engage his audience in a deeper way.
Maya Zlatanova – CEO & Co-Founder, FindMeCure and TrialHub
Maya Zlatanova is the CEO and co-founder of two innovative platforms: FindMeCure and TrialHub.
With over 15 years in clinical research, Maya is deeply committed to bridging the gap between patients and medical research.
Her platforms help millions of patients find clinical trials and help doctors plan successful studies.
In short, Maya is changing lives.
Who Should Follow Maya Zlatanova?
- Healthcare professionals interested in clinical trial innovations
- Researchers looking to improve trial planning and execution
- Entrepreneurs who are passionate about healthtech and improving patient care
About FindMeCure
FindMeCure is all about patient empowerment.
The platform helps people find clinical trials that could offer access to cutting-edge treatments.
It’s been a game-changer for over two million patients, giving them hope when traditional treatments might not be enough.
About TrialHub
TrialHub is here to change how clinical trials are planned.
By offering data intelligence tools, it helps doctors and researchers optimize their trial strategies.
The platform is all about making trials more efficient, effective, and ultimately, more successful.
In healthcare, efficiency is everything, and TrialHub is helping doctors achieve it.
LinkedIn Content Strategy
Maya uses LinkedIn to share her vision of transforming clinical trials.
She posts about her ventures, the latest healthcare trends, and the importance of patient-centric research.
Apart from being informative, her content is also deeply human.
She connects with her audience on a personal level, showing that she cares about the bigger picture.
How She Uses LinkedIn as a Branding Tool
- Maya shares updates on FindMeCure and TrialHub’s work
- She posts articles about the future of clinical trials and healthtech innovations
- Maya engages with her network through thoughtful comments and collaborations
What Makes Maya Zlatanova Different?
Maya’s commitment to patients sets her apart.
She doesn’t just see clinical trials as research; she sees them as a way to offer hope and save lives.
Her deep understanding of the healthcare landscape and her entrepreneurial spirit make her a true leader in healthtech.
Key Takeaways for Your LinkedIn Strategy
- Share your insights and updates with your audience regularly
- Engage with your network. Don’t just broadcast
- Post content that resonates with your values and mission
- Use a mix of content types to keep your audience engaged
- Collaborate with others to create meaningful conversations
Where Maya Zlatanova Can Grow (on LinkedIn)
Maya could further engage her audience by sharing success stories from patients who’ve benefited from FindMeCure.
Additionally, hosting webinars or interactive Q&A sessions could be a great way to foster deeper connections with her network.
Iliya Valchanov – CEO, Team-GPT
Iliya Valchanov is the kind of guy who turns big ideas into action. He’s the CEO of Team-GPT, a company that’s changing the game for how teams use AI.
Imagine this: You're working with a team, and instead of manually sifting through endless data, you have AI working alongside you, streamlining tasks. That's what Iliya and his team are making possible.
They have over 45,000 users are already using their platform, learning, and innovating. Not bad, right?
Who Should Follow Iliya Valchanov?
- Entrepreneurs looking for inspiration on building AI-driven businesses
- Tech professionals keen to explore how AI can improve teamwork
- Anyone curious about the future of work and how AI fits into it
About Team-GPT
Team-GPT is all about making AI easy for businesses.
They’ve built a platform where teams can work with AI, save time, and boost productivity.
It’s not just for tech experts. It’s for any team looking to work smarter, not harder.
Team-GPT recently raised $4.5 million to push this vision further, and the future looks bright.
LinkedIn Content Strategy
Iliya doesn’t just post to fill up a feed. His content is all about sharing real lessons from his journey in building Team-GPT.
He talks about the challenges, the breakthroughs, and what’s next in AI.
His posts are designed to get you thinking.
They invite you to join in on the conversation. And he makes sure to engage. He’s not just broadcasting; he’s talking with his community.
How He Uses LinkedIn as a Branding Tool
- Shares behind-the-scenes insights from Team-GPT's growth
- Posts about the future of AI and how businesses can get ahead
- Regularly engages with comments and encourages conversation
What Makes Iliya Valchanov Different?
Iliya is about making tech work for people.
His approach to AI is practical. He’s focused on making complex ideas accessible to everyone, not just those with a technical background.
That’s what sets him apart: he’s making AI work for real-world teams.
Key Takeaways for Your LinkedIn Strategy
- Share your story, the wins and the struggles
- Ask questions in your posts to get people involved
- Keep it consistent. A few posts a week is enough if they’re valuable.
- Use LinkedIn’s features like polls and articles to mix things up
- Always engage with your audience. Conversation is key.
Where Iliya Valchanov Can Grow (on LinkedIn)
Iliya could take things up a notch by adding video content. Maybe some behind-the-scenes looks at his team’s work.
Also, LinkedIn live events could bring in more real-time engagement with his followers.
These small tweaks could make his already great LinkedIn presence even better.
Svetlozar Petrov – CEO, JobTiger Ltd.
Meet Svetlozar Petrov, also known as Zaro.
As the CEO of JobTiger, he’s helped countless people find meaningful careers and built a company that connects employers with top talent in Bulgaria.
Zaro is all about providing value, whether you’re a job seeker or an employer.
Who Should Follow Svetlozar Petrov?
- HR professionals looking to improve recruitment strategies
- Job seekers trying to navigate the career world
- Entrepreneurs building company cultures from the ground up
About JobTiger Ltd.
JobTiger is Bulgaria’s leading HR services company.
They’ve been around since 2000, and over 32,000 clients trust them with their hiring needs.
From recruitment services to career events, they help businesses find the right people.
Zaro and his team are on a mission to make the hiring process easier and more transparent for everyone.
LinkedIn Content Strategy
Zaro’s LinkedIn is packed with value for HR professionals and job seekers alike.
He shares tips on improving recruitment strategies, insights into the job market, and success stories from JobTiger’s services.
His posts are a great resource for anyone looking to understand HR better.
How He Uses LinkedIn as a Branding Tool
- Highlights JobTiger’s services and successful collaborations
- Posts updates on HR trends and market insights
- Interacts with his network to share advice and lessons learned
What Makes Svetlozar Petrov Different?
Zaro’s story is one of reinvention.
He went from civil engineering to leading a top HR company, showing that with determination, you can change industries and thrive.
His personal approach to leadership is about more than just business. He genuinely cares about the people he’s helping, both clients and candidates alike.
Key Takeaways for Your LinkedIn Strategy
- Share your journey. Don’t just talk about your company, talk about how you got there.
- Provide valuable insights, not just company updates
- Engage with people: comment, share, and start conversations
- Make your content educational to help others in your industry
- Be consistent with your posting and messaging
Where Svetlozar Petrov Can Grow (on LinkedIn)
Zaro could share more behind-the-scenes content, like team stories or client success stories.
Adding more videos or even starting a LinkedIn Live series could also boost engagement and give his audience more personal interaction.
Stoyan Mitov – CEO & Co-Founder, Dreamix
Stoyan Mitov is the kind of CEO who isn’t just about leading a company. He’s about making a real impact.
As the co-founder of Dreamix, he’s built a company that specializes in software development, helping businesses modernize their operations with custom solutions.
Stoyan’s leadership is about making a difference, more so than just doing business.
Who Should Follow Stoyan Mitov?
- Entrepreneurs looking for tips on growing a tech business
- Developers and tech professionals interested in innovative software solutions
- Leaders looking to build a company culture based on trust and innovation
About Dreamix
Dreamix is a software development company that specializes in bespoke solutions for businesses looking to modernize and scale.
They work closely with clients to deliver high-quality, customized software products that meet specific business needs.
In 2024, Dreamix was acquired by Synechron, marking a huge milestone in their journey.
LinkedIn Content Strategy
Stoyan uses LinkedIn to share his thoughts on leadership, business strategy, and software development.
His posts focus on the lessons he’s learned as a founder and CEO, as well as the challenges and triumphs of scaling a tech company.
He’s not just talking about success; he’s sharing the real story behind building Dreamix.
How He Uses LinkedIn as a Branding Tool
- Shares stories from Dreamix’s journey and client successes
- Posts about leadership, business growth, and company culture
- Responds to comments and engages with his audience to build a community
What Makes Stoyan Mitov Different?
Stoyan’s leadership is rooted in integrity and purpose.
He’s not just about getting the job done; he’s about doing it the right way.
His focus on delivering quality solutions while fostering a collaborative, innovative culture is what makes him stand out.
Key Takeaways for Your LinkedIn Strategy
- Share your company’s journey and milestones
- Offer insights into your expertise to help others in your industry
- Engage actively with your network and respond to comments
- Stay consistent and keep your content relevant to your audience
- Show your personality. People want to connect with a real person, not just a company.
Where Stoyan Mitov Can Grow (on LinkedIn)
Stoyan could further boost his LinkedIn presence by sharing more behind-the-scenes content from Dreamix.
Additionally, hosting Q&A sessions or webinars on software development and entrepreneurship could help him connect with his audience in a more personal way.
Martin Kuvandzhiev – CEO, Encorp.AI
If you had to sum up Martin Kuvandzhiev in a sentence, it’d be this: He’s all about revolutionizing how we use technology to solve real-world problems.
Martin’s journey started young. At 18, he was already developing software.
Fast forward a few years, and he’s leading Encorp.AI, a company at the cutting edge of AI, fintech, and blockchain.
His mission? To make complex systems simpler, smarter, and more accessible for businesses everywhere.
Who Should Follow Martin Kuvandzhiev?
- Anyone curious about AI and how it’s changing business
- Entrepreneurs wanting a peek behind the curtain of scaling a tech company
- People who love seeing tech innovations that actually make life easier
About Encorp.AI
Encorp.AI isn’t your typical tech company.
They focus on creating AI solutions that help businesses boost efficiency and unlock new opportunities.
It’s not just about fancy algorithms, it’s about making AI work for companies, big and small, in the real world.
The company has built a strong reputation, offering everything from automated systems to blockchain applications that streamline operations.
LinkedIn Content Strategy
Martin uses LinkedIn to share insights into the future of AI and its impact on business.
His posts are a mix of thought leadership, personal reflections, and valuable lessons learned.
He encourages his audience to think critically about AI’s potential, and its challenges, without diving into jargon.
How He Uses LinkedIn as a Branding Tool
- Shares valuable industry insights that spark conversation.
- Showcases Encorp.AI’s innovations and accomplishments.
- Engages with followers by responding to comments and fostering discussions.
- Highlights the human side of AI, making it relatable to everyday business struggles.
What Makes Martin Kuvandzhiev Different?
What sets Martin apart? His ability to make complex topics, like AI and blockchain, feel accessible.
He’s not just a tech leader, he’s a guide who shows others how these technologies can improve their businesses.
Martin doesn’t just talk about tech; he’s passionate about making it work for people.
Key Takeaways for Your LinkedIn Strategy
- Share insights that are valuable to your audience, not just promotional content.
- Engage with your followers and foster real conversations.
- Be authentic. People follow people, not just brands.
Where Martin Kuvandzhiev Can Grow (on LinkedIn)
Martin could give his followers a deeper look into daily life at Encorp.AI. Sharing more behind-the-scenes content could help humanize the company and connect on a more personal level.
Hristo Boyadzhiev – Founder & CEO, Tuk-Tam
Hristo Boyadzhiev’s story is all about challenging the status quo, especially when it comes to food.
As the founder and CEO of Tuk-Tam, Hristo is on a mission to make healthy, affordable meals available for people on the go. It’s easy to forget that food is fuel, and Hristo’s work reminds us that eating well shouldn’t be complicated or time-consuming.
Under his leadership, Tuk-Tam has become a game-changer in Bulgaria’s fast-casual food scene, blending convenience with nutrition.
Who Should Follow Hristo Boyadzhiev?
- Foodies who care about what’s in their meals and where it comes from
- Aspiring entrepreneurs in the food industry
- Busy professionals looking for simple yet healthy meal ideas
About Tuk-Tam
Tuk-Tam is a fresh take on fast food. The company offers quick, healthy meals designed for people who want to eat well without the hassle.
Tuk-Tam’s commitment to sustainability shines through in everything they do, whether it’s in sourcing local ingredients or using eco-friendly packaging.
The company is growing fast, and it’s becoming a staple for those who want to eat healthy on their terms.
LinkedIn Content Strategy
Hristo uses his LinkedIn profile as a place to share more than just company news.
His posts often give a peek into Tuk-Tam’s behind-the-scenes operations, while also discussing broader trends in the food industry, like the importance of sustainability.
He uses LinkedIn to tell the story of Tuk-Tam, making his audience feel like they’re part of the journey.
How He Uses LinkedIn as a Branding Tool
- Showcases the mission and values behind Tuk-Tam
- Shares updates about new menu items and sustainability initiatives
- Engages with followers by sharing thoughts on food trends
- Offers a behind-the-scenes look at the brand’s growth
What Makes Hristo Boyadzhiev Different?
Hristo’s vision goes beyond just feeding people, he’s about feeding them well.
He combines his passion for health with his business acumen, creating a brand that’s as much about making the world better as it is about food.
What makes him stand out is his commitment to making healthy eating accessible for everyone.
Key Takeaways for Your LinkedIn Strategy
- Share your company’s values and mission in a relatable way
- Post content that shows what makes your business different
- Connect with your audience by telling your story. People love to be part of the journey
Where Hristo Boyadzhiev Can Grow (on LinkedIn)
Hristo could expand his presence by posting more about food sustainability and industry trends. This would not only position Tuk-Tam as a thought leader but also deepen his engagement with followers who care about food’s impact on the planet.
Boyan Ivanov – CEO & Co-Founder, StorPool Storage
Boyan Ivanov is the driving force behind StorPool, a global leader in software-defined storage.
As CEO and co-founder, he’s helped build a company that supports cloud builders and enterprises across North America, Europe, and Asia.
StorPool is reshaping how data is stored and accessed worldwide.
Boyan’s vision has earned him a spot in the Forbes Technology Council, and his impact on enterprise IT continues to grow.
Who Should Follow Boyan Ivanov?
- Entrepreneurs eager to scale their tech startup
- Data professionals exploring the future of cloud storage
- Investors searching for the next big thing in IT
About StorPool Storage
StorPool provides a revolutionary software-defined storage platform that turns regular servers into high-performance storage systems.
It’s the tech upgrade businesses need for speed and scalability.
Trusted by cloud builders and service providers, StorPool’s reliability and efficiency have made it one of the few profitable storage companies globally.
LinkedIn Content Strategy
Boyan’s LinkedIn isn’t just about updates. It’s a platform for sharing his insights on cloud infrastructure and data storage.
Every post reflects his mission to make tech work better for businesses.
Boyan focuses on building a community, not just a following. His content is practical and geared toward anyone interested in how enterprise IT can evolve.
How He Uses LinkedIn as a Branding Tool
- Shares industry-changing insights and StorPool's success stories
- Builds a personal brand as a thought leader in cloud infrastructure
- Engages in discussions to connect with followers and fellow experts
What Makes Boyan Ivanov Different?
Boyan combines tech expertise with entrepreneurial spirit.
While others might focus only on profits, Boyan solves real-world problems for businesses.
StorPool is a company that innovates to meet the ever-changing needs of the digital world, and Boyan is leading that charge.
Key Takeaways for Your LinkedIn Strategy
- Share valuable insights and relatable stories with your audience
- Be consistent in showing your brand’s growth and achievements
- Focus on creating meaningful connections, not just increasing your followers
Where Boyan Ivanov Can Grow on LinkedIn
Boyan could enhance his LinkedIn presence by incorporating more video content or hosting live Q&A sessions.
This would not only increase his engagement but also make his content more relatable and personal, strengthening his influence even further.
Elitza Stoilova – Co-Founder & CEO, Umni
Elitza Stoilova started in hospitality, working for over 20 years in customer service.
But managing the constant flow of guest questions became overwhelming.
What if you could automate it? What if customer service could be 24/7 and always perfect?
That’s when she co-founded Umni. The company uses AI-powered chatbots to revolutionize customer service.
Elitza is making customer service smarter and faster for businesses of all sizes.
AI isn’t just for tech giants anymore; it’s for everyone. And Elitza is leading that change in Bulgaria and beyond.
Who Should Follow Elitza Stoilova?
- Hospitality professionals looking to take customer service to the next level
- Entrepreneurs curious about how AI can improve business operations
- Anyone interested in how chatbots are changing the world of customer service
About Umni
Umni is on a mission: they want to make customer service smarter, faster, and more efficient with AI.
Their chatbots are automating entire customer interactions.
Imagine you’re a small business owner, and you can offer 24/7 customer service, without hiring more people.
That’s Umni. Their platform is changing the game for businesses, big and small.
LinkedIn Content Strategy
More than just a CEO; Elitza is a storyteller.
She uses LinkedIn to share her journey from hospitality to AI and how she’s making a difference with Umni.
She doesn’t just talk about tech for the sake of it. She shows you how AI can solve real-world problems.
It’s not all sales pitches. Elitza connects with her audience by sharing the highs and lows of building a tech company. People love that.
How She Uses LinkedIn as a Branding Tool
- Shares stories of Umni’s success and how it’s helping businesses
- Participates in conversations about AI, digital transformation, and customer service
- Talks about milestones and wins, which makes her relatable and inspiring
What Makes Elitza Stoilova Different?
Elitza brings a unique perspective.
She didn’t start as a techie. She started by working with people.
She understands customer service from the ground up. She’s not just creating another tech product.
She’s solving a problem she’s lived through.
That’s why Umni’s solution isn’t just “another chatbot.” It’s something that works in the real world, day in and day out.
Key Takeaways for Your LinkedIn Strategy
- Share your story, and don’t be afraid to be real. People connect with authenticity.
- Don’t just talk about your product. Show how it solves real problems for your audience.
- Engage in conversations. Build relationships, not just followers.
Where Elitza Stoilova Can Grow on LinkedIn
Elitza could connect with her audience even more by sharing video content.
Imagine her explaining how Umni’s chatbot works, walking us through a live demo. That kind of personal touch could take her LinkedIn presence to the next level.
Plus, partnering with other AI thought leaders for webinars or co-authored posts could expand her reach even further.
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