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You're already on LinkedIn. You post occasionally, engage here and there, and know there's more potential sitting untapped in your profile. But knowing what to do differently is the hard part.
One of the best shortcuts? Studying the people who are doing it well.
We used ChatGPT to evaluate the top of Icelandic C-level executives based on their LinkedIn presence, consistency, content quality, engagement, and thought leadership to surface the voices actually worth following.
If your goal is to level up, not just scroll, but stand out, these are leaders worth paying attention to.
Now that you know who to follow, it's time to give people a reason to follow you! Start your free trial with Will today, and turn your ideas into engaging posts in minutes.
Tobba Vigfusdottir – CEO & Founder, Kara Connect
Tobba Vigfusdottir began her path with a deep interest in how people think and feel.
She spent years working in psychology and education before spotting a gap in how we access help.
This led her to build a platform that connects people with the support they need to feel better.
Who Should Follow Tobba?
- Managers who care about their team's mental health.
- Healthcare workers looking for new tools.
- Parents interested in wellbeing.
About Kara Connect
Kara Connect provides a secure hub for health and welfare professionals.
The platform links companies to a network of therapists and coaches.
It serves over 500 professionals and many large organizations across Northern Europe.
LinkedIn Content Strategy
Tobba shares updates about workplace culture and mental health support.
Her posts often feature her speaking at events or sharing news about her team.
She focuses on the human side of business rather than just tech talk.
What Makes Tobba Different?
Tobba brings a background in psychology to a tech-heavy world.
Her approach is grounded in empathy and real human needs.
She does not just talk about software; she talks about how it changes lives.
Key Takeaways For Your LinkedIn Strategy
- Share your mission.
- Highlight your team’s hard work.
- Talk about the problems you solve for people.
Where Tobba Can Grow (On LinkedIn)
She could share more short videos explaining her daily habits.
Posting more personal stories about her early days in psychology might build more trust.
Sveinn Solvason – CEO, Embla Medical
Sveinn Solvason moved through the ranks of one of the most famous Icelandic firms, Embla Medical.
He joined the company back in 2009 and took the lead role in 2022.
His work focuses on restoring independence for individuals with limb loss or chronic mobility challenges through advanced prosthetics, bionic technology, and neuro-orthotic solutions.
Who Should Follow Sveinn?
- People interested in high-tech medicine.
- Business students studying global growth.
- Fans of Icelandic innovation.
About Embla Medical
Embla Medical, formerly known as Össur, is a global leader in prosthetics.
The company employs thousands of people and operates in dozens of countries.
Their annual sales reach hundreds of millions of dollars globally.
LinkedIn Content Strategy
Sveinn posts about major company milestones and new product launches.
His feed reflects the global reach of his organization.
He often shares professional photos from international medical conferences.
What Makes Sveinn Different?
Sveinn manages a massive global firm while staying connected to his Icelandic roots.
His posts are professional and show a steady hand at the wheel.
The focus stays on the end-user who regains their mobility.
Key Takeaways For Your LinkedIn Strategy
- Keep a professional tone.
- Celebrate major company wins.
- Show the real-world impact of your products.
Where Sveinn Can Grow (On LinkedIn)
He might benefit from sharing more informal looks at his office.
Interacting more with the comments section could also help him build a stronger community.
Edda Hermannsdóttir – CEO, Lyf Og Heilsa
Edda Hermannsdóttir spent much of her career in the world of media and communication.
She worked as a journalist and a news editor before moving into the corporate world.
In 2025, she took over as the leader of Lyf Og Heilsa.
Who Should Follow Edda?
- Retail professionals.
- Women in leadership.
- Communication experts.
About Lyf Og Heilsa
Lyf og heilsa is a leading pharmacy group in Iceland.
The company operates many stores that provide medicine and health products.
They focus on making healthcare accessible to the local population.
LinkedIn Content Strategy
Edda uses her media skills to craft clear and engaging posts.
She shares updates about her new role and the retail industry.
Her content often reflects on her journey from news to leadership.
What Makes Edda Different?
Her background in journalism makes her a natural storyteller and she knows how to grab attention with clear headlines and simple text.
One thing stands out: Edda brings a fresh perspective to the pharmacy sector.
Key Takeaways For Your LinkedIn Strategy
- Use your past career experience to tell stories.
- Write clearly.
- Update your network when you start a new chapter.
Where Edda Can Grow (On LinkedIn)
She could share more about the challenges of moving from media to retail.
Regularly posting tips on communication would also be helpful for her followers.
Daníel Pálmason – Chief Executive Officer, Lucinity
Daníel Pálmason is a leader who wants to make the financial world cleaner.
He stepped into the role of CEO at Lucinity to help banks find bad money.
His work combines advanced tech with the skills of human experts.
Who Should Follow Daníel?
- Bankers and finance pros.
- Tech enthusiasts.
- People worried about financial crime.
About Lucinity
Lucinity builds software that helps financial firms spot money laundering.
The company raised millions in funding to grow its international presence.
Their tech helps teams work faster and catch more suspicious activity.
LinkedIn Content Strategy
Daníel talks about the future of finance and artificial intelligence.
He often shares news about the company’s growth and new partnerships.
The content is professional and focused on solving big global problems.
What Makes Daníel Different?
Daníel pushes the idea of "Human AI," where tech helps people instead of replacing them.
His posts show a deep understanding of complex financial rules.
One of his biggest strengths is making difficult topics feel approachable.
Key Takeaways For Your LinkedIn Strategy
- Focus on a specific industry problem.
- Share company growth news.
- Show how your tech helps real people.
Where Daníel Can Grow (On LinkedIn)
Sharing more about his personal leadership style would be great.
He could also post more often about his life in Iceland to add a local touch.
Asta Sollilja Gudmundsdottir – CEO, KLAK
Asta Sollilja Gudmundsdottir is at the center of the startup scene in Iceland.
She has spent years helping new companies grow from small ideas into real businesses.
Her leadership at KLAK puts her in touch with the brightest new minds in the country.
Who Should Follow Asta?
- New business owners.
- Investors looking for ideas.
- Students interested in startups.
About KLAK
KLAK is an innovation hub that runs business accelerators in Iceland.
They help dozens of startups every year through mentorship and networking.
The organization is a key player in the Icelandic economy.
LinkedIn Content Strategy
Asta shares photos of startup events and graduations from her programs.
She tags many other people to build a sense of community and her posts are full of support for other founders.
What Makes Asta Different?
She acts as a bridge between the government, investors, and founders.
Her feed is not about her, but about the people she helps. This makes her a very trusted voice in the local market.
Key Takeaways For Your LinkedIn Strategy
- Tag others to broaden your reach.
- Celebrate the success of your partners.
- Be a connector for your industry.
Where Asta Can Grow (On LinkedIn)
She could write more about the trends she sees in the startup world.
Sharing her thoughts on global venture capital would also add value.
Iris Baldursdottir – CEO And Co-founder, Snerpa Power
Iris Baldursdottir knows the power grid better than almost anyone else.
She worked for years in the energy sector before starting her own firm, Snerpa Power.
Her goal is to make sure big industries use electricity in a smarter way.
Who Should Follow Iris?
- Engineers
- Climate change activists
- Energy company leaders
About Snerpa Power
Snerpa Power develops software to help large companies manage their energy loads.
This helps the power grid stay stable and reduces costs for the users.
The company is part of a growing group of green-tech firms in Iceland.
LinkedIn Content Strategy
Iris posts about energy policy and technical innovations.
She often shares updates from green energy conferences.
What Makes Iris Different?
Iris has a very strong technical background that back up her claims.
Her posts explain why the energy grid matters to regular people.
Iris is a woman leading in a field often run by men.
Key Takeaways For Your LinkedIn Strategy
- Educate your audience.
- Show your deep knowledge of your field.
- Post about industry events.
Where Iris Can Grow (On LinkedIn)
She could use more visual aids like charts to explain energy trends.
Sharing more about her journey as a founder would also be interesting.
Ólöf Kristjánsdóttir – CMO, Taktikal
Ólöf Kristjánsdóttir is a marketing leader who loves numbers and growth.
She helped a previous company reach 20,000 customers before joining Taktikal.
Her work now focuses on how to make digital tools easy for everyone to use.
Who Should Follow Ólöf?
- Marketing managers
- SaaS founders
- Data fans
About Taktikal
Taktikal creates software for digital signatures and customer onboarding.
They help businesses move away from paper and speed up their work.
The company is expanding its reach into new European markets.
LinkedIn Content Strategy
Ólöf shares her thoughts on marketing strategy and software growth.
She often talks about empowering female leaders and fostering gender equity within the evolving tech landscape.
What Makes Ólöf Different?
Ólöf is very open about what works and what does not.
Her focus is on real results rather than as she brings a data-heavy approach to everything she shares.
Key Takeaways For Your LinkedIn Strategy
- Be honest about your failures.
- Share practical tips others can use.
- Show the math behind your success.
Where Ólöf Can Grow (On LinkedIn)
She could post more about the culture inside her current team.
Writing longer articles on the future of marketing might also boost her profile.
Fertram Sigurjonsson-Gudmundur – Founder & CEO, Kerecis
Fertram Sigurjonsson-Gudmundur found a way to heal people using fish skin.
He started Kerecis in the Westfjords of Iceland and turned it into a global name.
His story is one of the biggest success stories in Icelandic business history.
Who Should Follow Fertram?
- Medical researchers
- Entrepreneurs with big ideas
- People who love science stories
About Kerecis
Kerecis makes wound-healing products from fish skin.
In 2023, the company was sold to Coloplast for $1.3 billion.
They continue to grow and help patients around the world from their Icelandic base.
LinkedIn Content Strategy
Fertram posts about major awards and the growth of his company.
He often highlights the local community in Isafjordur where it all started.
The content is filled with pride for his team and his country.
What Makes Fertram Different?
Fertram built a billion-dollar company in a very small town.
His product is unique and captures the imagination.
He stays humble while achieving massive financial success.
Key Takeaways For Your LinkedIn Strategy
- Don't forget your roots.
- Celebrate your team's awards.
- Show the human impact of your invention.
Where Fertram Can Grow (On LinkedIn)
He could share more about the early days of struggle before the big sale. Posting more advice for new entrepreneurs would also be very popular.
Rósbjörg Jónsdóttir – CEO, Iceland Renewable Energy Cluster
Rósbjörg Jónsdóttir is a leader who brings different energy players together.
She took the lead at the Energy Cluster to help Iceland stay ahead in green power.
Her work involves talking to both the government and private firms.
Who Should Follow Rósbjörg?
- Policy makers
- Sustainability fans
- Networking pros
About Iceland Renewable Energy Cluster
The cluster connects companies working in geothermal, hydro, and wind power.
They aim to increase the value of the energy sector in Iceland.
Their work helps members find new business opportunities abroad.
🔗 Visit Iceland Renewable Energy Cluster
LinkedIn Content Strategy
Rósbjörg shares news about local energy projects and global climate goals.
She often posts photos from workshops and strategy meetings.
Her feed acts as a news hub for the Icelandic energy scene.
What Makes Rósbjörg Different?
Rósbjör focuses on collaboration rather than competition.
Her posts show how different industries can work together.
She is a key voice in the move toward a greener future.
Key Takeaways For Your LinkedIn Strategy
- Share industry news.
- Be a voice for your entire sector.
- Promote teamwork.
Where Rósbjörg Can Grow (On LinkedIn)
She could share more of her personal views on global energy trends.
Adding more video interviews with cluster members would also improve her LinkedIn presence.
Kristín Eva Ólafsdóttir – CEO, Gagarin
Kristín Eva Ólafsdóttir leads a team that creates amazing digital experiences.
She believes that a good leader must be willing to look at their own work critically.
Her company helps museums and brands tell stories through interactive design.
Who Should Follow Kristín?
- Designers and artists.
- Museum curators.
- Creative managers.
About Gagarin
Gagarin is a design studio that specializes in interactive exhibitions.
They have won many awards for their work in museums around the world.
The firm focuses on blending tech with physical spaces to tell stories.
LinkedIn Content Strategy
Kristín shares visual updates of the projects her team builds.
She posts about leadership and the importance of being open to feedback.
What Makes Kristín Different?
Kristín talks openly about the need for self-criticism in leadership.
Her focus is on the quality of the experience for the user. She blends art and tech in a way that feels natural.
Key Takeaways For Your LinkedIn Strategy
- Show your work through great visuals.
- Be honest about your leadership philosophy.
- Focus on the user experience.
Where Kristín Can Grow (On LinkedIn)
She could share more "work in progress" videos. Talking about the specific tech they use would also interest her audience.
