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Let’s be real. Posting on LinkedIn is easy. Making it count is the real challenge.
These 10 Aussie CEOs understand how to use LinkedIn to build trust and influence in ways that matter.
Whether they’re sharing vulnerable leadership lessons, championing causes they believe in, or simply telling the story behind a win (or a mistake), they’re using LinkedIn the way it was meant to be used: to lead in public.
If you’re ready to make your posts resonate, spark real conversations, and create genuine impact, you’ll find plenty to borrow from each of them.
Amanda Johnstone – CEO & Founder, Transhuman
Amanda’s story doesn’t start in a boardroom or at a TED Talk. It starts in Tasmania, where at just 17, she launched her first retail business.
That early hustle shaped a founder who leads with heart.
After losing a close friend to suicide, she didn’t just grieve. She acted. That moment sparked a mission to make emotional wellbeing more accessible, and it led to Be A Looper, an app that now supports users in over 80 countries.
Today, she’s the driving force behind Transhuman, where she’s redefining how emotion AI can serve humanity instead of replacing it. You’ll often see her on stage, but it’s her warmth and honesty online that really make her stand out.
Who Should Follow Amanda Johnstone?
- People in tech who want to build products that genuinely help people
- Founders looking for a more human, less “hustle” approach to leadership
- Anyone who cares about mental health and wants to see it discussed openly
About Transhuman
Transhuman isn’t just another AI startup. It’s a mission disguised as a company, one that’s using emotion AI to make mental wellness tools more scalable and personal.
Their flagship tool, Be A Looper, helps people check in daily with themselves and those they care about.
It’s simple. It’s personal. And it’s saving lives.
Amanda’s LinkedIn Content Strategy
If you scroll through Amanda’s feed, it doesn’t feel like a brand broadcast. It feels like a conversation.
She shares the messy middle of building a business. The wins, the setbacks, the reasons behind what she’s building. You’ll see her open up about grief, early-stage hustle, and her travels as a speaker. It always feels like she’s talking to you, not at you.
What stands out most is how she doesn’t separate “founder” Amanda from “human” Amanda. Her posts are personal without oversharing, visionary without using buzzwords, and always grounded in her core mission: using tech to amplify what makes us human.
How Amanda Uses LinkedIn to Build Her Brand
- Tells real stories that blend personal growth with business purpose
- Shares behind-the-scenes reflections and invites honest discussion
- Positions herself as a relatable guide, not a distant expert
What Makes Amanda Different
Amanda’s style is all about clarity and care.
Her transparency around mental health, her early failures, and her ongoing experiments with AI make her feel more like a trusted friend than a tech founder.
She isn’t trying to go viral. She’s trying to make a difference. And it shows.
Key Takeaways for Your LinkedIn Strategy
- Talk like a real person. Drop the corporate speak.
- Be brave enough to share why something matters to you
- Invite conversation. Don’t just post and disappear
- If you’ve been through something hard, don’t bury it. Let it connect you to others
Where Amanda Could Grow on LinkedIn
Amanda’s message is strong, and it would shine even brighter with a few tweaks:
- A bit more video could pull back the curtain on her day-to-day
- Sharing moments from her team or users could deepen the sense of community
- Short, actionable tips from her experience could help others apply her thinking
If you’ve ever wondered how to show up online with purpose and personality, Amanda’s feed is worth studying. She’s proof that you don’t need to be loud to be heard. You just need to be real.
Damian Kassabgi — CEO, Tech Council of Australia
If you’re keeping an eye on where Australia’s tech sector is headed, Damian Kassabgi is someone worth following.
He has just stepped in as CEO at the Tech Council of Australia, but he’s not new to bridging big tech and government. For years, Damian has been right in the thick of policy talks, tech growth, and helping both sides actually understand each other.
Scroll through his posts and you’ll see he doesn’t just drop headlines and move on. He explains what’s happening behind those headlines, why they matter for the people building startups and creating jobs, and what’s next for Australia’s digital economy.
Who Should Follow Damian Kassabgi?
- Policy pros and public servants who want the inside view on tech and regulation
- Startup founders and operators who can’t afford to miss what’s changing in Canberra
- Anyone curious about how Australia can stand out as a global tech player
About Tech Council of Australia
The Tech Council of Australia is the voice for Australia’s tech industry.
It brings together some of the country’s biggest tech employers to help shape policies that keep innovation strong and open doors for new jobs and ideas.
If you hear talk of big goals for Australia’s tech workforce, the Council’s fingerprints are all over it.
🔗 Visit Tech Council of Australia
His LinkedIn Content Strategy
Damian’s feed feels more like a window into real conversations than a corporate bulletin board.
He doesn’t just post the polished final lines. He shares updates on policy changes, milestones for the industry, and snippets of the work happening behind the scenes.
It’s the kind of mix that helps you feel closer to how policy and industry actually work together instead of being left wondering what’s decided in closed rooms.
How He Uses LinkedIn as a Branding Tool
- Breaks down complex policy so more people can get involved
- Makes the Council’s big goals feel relevant to everyday readers
- Highlights wins, partnerships and progress with a human touch
- Brings people into the conversation with simple, clear language
What Makes Damian Kassabgi Different?
A lot of leaders post announcements. Damian opens the door a little wider.
His updates help you understand the big picture and the details that actually matter.
Because he has worked both inside government and at major tech companies, he knows how to explain each side’s world without the usual buzzwords. That’s what makes his feed refreshing. It feels like you’re getting real context instead of spin.
Key Takeaways for Your LinkedIn Strategy
- Write like you’re talking to people, not at them
- Break things down and explain the “why” behind your wins
- Share progress and process to build trust
- Drop the corporate fluff and say it like you’d say it over coffee
Where Damian Kassabgi Can Grow
We’d love to see Damian share more of his own behind-the-scenes stories, moments from tough negotiations, lessons learned from early policy battles, or even missteps that shaped how he leads today. It’s the human side that often sticks with people long after the news fades.
If you want to see how clear updates, real talk and a bit of insider perspective can pull an entire industry forward, Damian’s feed is worth a follow.
Leanne Kemp – Founder & CEO, Everledger
We first came across Leanne Kemp while diving into the world of blockchain and ethical supply chains.
What struck us wasn’t just her tech know-how but her real, down-to-earth passion for making things better, whether it’s tracking diamonds, batteries, or art.
She’s the kind of founder who doesn’t just talk features; she shares the messy, behind-the-scenes journey.
Her posts feel like honest conversations, full of progress, setbacks, and that stubborn hope to fix an industry that’s long relied on trust alone.
Who Should Follow Leanne Kemp?
- Shoppers who want proof their sparkle is clean
- Founders chasing real‑world blockchain wins
- Policy makers and insurers looking for clarity in chaotic supply chains
About Everledger
Everledger assigns a secure digital passport to high‑value items such as diamonds, fine wine, artwork, and electric‑vehicle batteries.
Each passport records origin, ownership, and environmental impact on a tamper‑proof ledger that anyone along the chain can verify.
Think of it as a truth serum for assets that have always relied on trust and paper trails.
LinkedIn Content Strategy
Two or three times a week she drops posts that blend quick hooks, relatable anecdotes, and clear numbers.
One day you will read about a pilot that succeeded; the next she will dissect a test that flopped and invite the community to weigh in.
She tags regulators, miners, and even vocal critics, so comments turn into mini‑panels.
Longer reflections arrive once a month, and they read like founder diaries written for practitioners rather than press releases.
How She Uses LinkedIn as a Branding Tool
- Turns global headlines into case studies you can learn from
- Shares pilot metrics early, proving value before asking for trust
- Celebrates partner wins to widen reach and lift the ecosystem
- Sprinkles in humble slip‑ups to stay approachable
What Makes Her Different?
Most founders pitch features. Leanne exposes industry flaws, then offers data‑backed fixes.
When greenwashing appears, she calls it out. When Everledger faces a hurdle, she owns it, explains why, and shows plans to improve. Hope and honesty travel together in her updates.
That mix keeps readers rooting for progress rather than perfection.
Key Takeaways for Your LinkedIn Strategy
- Lead with the problem, not the product
- Balance hard data with feeling so insights stick
- Invite dissent and listen in public view
- Share work in progress, not just highlight reels
- Recognize your reader and speak to their real‑world stakes (emotion and empathy boost trust)
Where She Can Grow (on LinkedIn)
Her text‑heavy posts deliver depth, yet short vertical videos or motion graphics could make complex chains easier to grasp on a quick scroll.
A visual series that follows one diamond from mine to ring would draw in new eyes and give returning followers a story to bookmark.
Following Leanne means joining a journey of honest innovation, where progress isn’t perfect, but it’s always real.
Anthony Ryan – CEO, Brisbane Economic Development Agency
Some leaders post like they’re filling out a press release. Others feel like they’re writing a memo to investors. But every once in a while, you come across someone who uses LinkedIn to actually talk to people.
That’s Anthony Ryan.
His tone is calm and unpolished in the best way. The kind of voice that makes you pause mid-scroll, not because he’s shouting for attention, but because he’s sharing something that actually feels grounded. A perspective. A reminder. A bit of direction.
Anthony’s story starts long before BEDA.
He spent decades working in social impact, supporting homeless youth, leading education programs, pushing for structural change that actually makes a dent.
And now, as CEO of Brisbane Economic Development Agency, that same energy carries through.
Who Should Follow Anthony Ryan?
- Curious professionals who want to see what public leadership looks like when it’s done with care
- Leaders trying to balance mission with metrics and struggling to find the right tone
- Anyone who feels like LinkedIn is all highlight reels and no humanity
About Brisbane Economic Development Agency
At first glance, BEDA looks like your typical growth engine: investment, tourism, global positioning, Olympics prep. But dig deeper and you’ll notice something different. There’s a sense of stewardship behind it.
BEDA isn’t just about putting Brisbane on the map. It’s about shaping how it grows and who it grows for. Whether that’s boosting the city’s MedTech sector, supporting startups, or crafting long-term cultural strategies, the focus stays on impact that sticks.
🔗 Visit Brisbane Economic Development Agency
LinkedIn Content Strategy
Anthony’s LinkedIn feels like sitting across from someone who’s been around long enough to know that success doesn’t come from making noise. It comes from telling the truth.
Some days he shares city updates: new precincts, strategic reports, economic data.
Other days, it’s a quiet story about stage fright before speaking. Or a reflection on how homelessness changed his outlook.
He doesn’t force a takeaway. He just tells the story, leaves space, and lets it land however it lands.
And somehow, that’s what makes it land harder.
His feed reads like a mosaic. Strategy here, vulnerability there, progress everywhere. It gives the sense that leadership doesn’t need to be polished. It just needs to be real.
How He Uses LinkedIn as a Branding Tool
- He doesn’t just say what happened, he shares why it mattered
- He amplifies others, from entrepreneurs to public servants, more often than himself
- He breaks big topics (like economic growth) down into moments that feel personal
- He reflects publicly on things most leaders wouldn’t, like self-doubt or fear before a keynote
- He puts humanity at the center, even when discussing metrics
What Makes Anthony Ryan Different?
There’s no posturing in Anthony’s content. No “CEO tone.” No tired leadership clichés.
What makes him stand out is how fully he brings his full self into the mix. Strategic brain, social heart, and all the in-between stuff most people leave out.
The posts about BEDA’s progress hit harder because they’re next to stories about 5 a.m. anxiety, or about matching homelessness donations during a fundraiser.
He doesn’t draw a line between his personal values and professional role. He lets them overlap. And that overlap is where the trust lives.
Key Takeaways for Your LinkedIn Strategy
- Don’t hide your actual voice. Use it
- Talk about what moved you, not just what you accomplished
- Vulnerability and vision are allowed in the same post
- Shouting stats doesn’t build trust. Stories do
- Leadership content doesn’t have to sound like it came from a boardroom
Where Anthony Ryan Can Grow (on LinkedIn)
If there’s one thing we’d love to see more of from Anthony, it’s the people he serves. Brisbane locals. Startup founders. Students. Entrepreneurs building something from scratch.
He has the storytelling down.
Now imagine if he layered in even more of the city’s human side.
Candid videos, short interviews, reflections from others in the ecosystem. It would add even more depth to the community he’s already building online.
Anthony’s content isn’t designed to impress. It’s designed to connect. And in a space full of noise, that’s exactly why it stands out.
Ben Thompson – CEO & Co‑Founder, Employment Hero
Not every CEO on LinkedIn feels approachable. Some share like they’re reporting to a boardroom. Others sound like they’ve got a ghostwriter checking boxes.
Then there’s Ben Thompson.
His voice is clear and direct, but never clinical. He talks like someone who’s been through the highs and lows of building something real, and still wants to tell the whole story—not just the glossy part.
Ben’s journey didn’t start in tech. He began as a solicitor, worked in finance, and then launched Employment Hero to fix what he saw as a broken system for employers and employees alike. Now, it’s a global company supporting millions of workers. And you still get the sense that he sees the humans behind the numbers.
Who Should Follow Ben Thompson?
- Small-business owners who want to simplify their back office and lead with values
- Founders figuring out how to grow without losing themselves in the process
- Curious professionals who want honest thoughts on culture, AI, and leadership
About Employment Hero
Employment Hero is more than just HR software. It’s a full employment platform for growing businesses—payroll, onboarding, recruitment, compliance, and benefits in one place. It now serves over 2 million employees worldwide and continues to scale across markets like the UK, New Zealand, and Southeast Asia.
What makes it stand out is the mission. Ben and his team built the platform to make work easier, but also fairer.
LinkedIn Content Strategy
Ben uses LinkedIn like it’s a thinking-out-loud space. One week he’s announcing a huge company milestone, such as reaching $250 million ARR or achieving profitability. The next, he’s reflecting on stage fright, questioning AI’s role in recruitment, or challenging a competitor’s ethics in an open letter.
And it works. Because it feels real.
There’s no “PR gloss.” No trying to sound overly clever. Just clear, purposeful thoughts from someone who cares about how business affects people. You’re not just getting updates. You’re getting insight into how a CEO thinks through complex moments—and occasionally, how he struggles through them too.
How He Uses LinkedIn as a Branding Tool
- Shares milestones with context and a grounded tone
- Lifts up employees, investors, and partners instead of centering himself
- Speaks plainly about product vision, culture, and market challenges
- Uses thoughtful storytelling to reflect on broader workplace themes
- Doesn’t shy away from controversial or competitive moments
What Makes Ben Thompson Different?
Ben brings the numbers and the nuance.
Yes, he posts about revenue growth, market expansion, and product wins. But it never feels like he’s showing off. It feels like he’s bringing people along for the ride. He’s not afraid to be bold either. Whether that means calling out inefficiencies in hiring platforms or challenging an entire market with a $1 million offer, he makes his point, then invites conversation.
There’s confidence, but also a kind of openness. It makes his leadership feel accessible.
Key Takeaways for Your LinkedIn Strategy
- Show the full journey. Celebration lands harder when it follows struggle
- Talk to your audience like peers, not followers
- Back up opinions with clear thinking, not just buzzwords
- Don’t be afraid to question the status quo
- Highlight the people around you—it builds trust faster than self-promotion
Where Ben Thompson Can Grow (on LinkedIn)
Ben’s content already feels rich and honest. That said, we’d love to see more behind-the-scenes storytelling. Think casual clips from internal meetings, sneak peeks into product decisions, or stories from employees on the ground. That added texture would give even more life to the vision he’s sharing.
Ben’s posts don’t feel like marketing. They feel like leadership in motion. That’s what makes them stick.
Craig McDonald – CEO, MailGuard 365
Some people stumble into leadership. Others build toward it intentionally, brick by brick. Craig McDonald falls into the second camp.
His path didn’t begin with big tech logos or flashy startup incubators. It started in the trenches of business consulting, where protecting data wasn’t just a technical challenge, but a personal one.
After years of witnessing firsthand how devastating email-based threats could be for small and medium-sized businesses, Craig decided to do something about it. That decision led to the founding of MailGuard 365.
Since then, he’s been on a mission to make the internet a safer place.
But what makes Craig stand out on LinkedIn isn’t just his expertise. It’s how plainly he shares it. He doesn’t posture. He teaches. He doesn’t overhype. He grounds his insights in reality, often pointing to specific examples or explaining the risks in language everyday professionals can understand.
Who Should Follow Craig McDonald?
- IT leaders who want clarity, not jargon, on email security
- Small-business owners trying to protect their teams without becoming cybersecurity experts
- Curious professionals who care about digital safety but don’t know where to start
About MailGuard 365
MailGuard 365 is a cloud-based email security solution that layers over Microsoft 365 to catch threats other systems miss.
It focuses on real-time protection against phishing, malware, and social engineering attacks without requiring complex configuration or user training.
The platform is backed by a team obsessed with speed, simplicity, and staying ahead of emerging risks.
LinkedIn Content Strategy
Craig’s approach to LinkedIn feels refreshingly unfiltered. He doesn’t use it to sell. He uses it to warn, to guide, and to provoke thought.
Some posts offer behind-the-scenes views of scam attempts or live cyber threats. Others break down industry trends, often with a note of urgency that’s hard to ignore.
What you won’t find is generic fluff or recycled headlines. Craig writes like someone who wants readers to walk away a little smarter and a little safer.
How He Uses LinkedIn as a Branding Tool
- Highlights emerging cyber threats in everyday language
- Shares honest takes on vendor ethics and accountability
- Educates without condescending, especially for non-technical audiences
- Shines a light on MailGuard’s team, partners, and real-world use cases
- Posts timely alerts and reflections tied to major global security incidents
What Makes Craig McDonald Different?
Craig isn’t chasing clicks. He’s building trust. And that changes the tone of everything he shares.
Whether he’s breaking down a new scam tactic or calling out a gap in Microsoft’s default protections, it never feels self-serving. It feels like a public service.
That’s rare. Especially in cybersecurity, where fear sells. Craig doesn’t lean on fear. He leans on credibility, clarity, and care.
He also brings something else to the table: perspective.
After decades in business, he doesn’t just understand technology. He understands how people work. That comes through in how he communicates, how he leads, and how he treats MailGuard’s mission as both a product and a promise.
Key Takeaways for Your LinkedIn Strategy
- Lead with education, not ego
- Use stories or screenshots to make abstract threats feel real
- Speak to your audience’s current knowledge level, not yours
- Don’t just point out problems. Offer a next step
- Consistency builds trust faster than perfection ever could
Where Craig McDonald Can Grow (on LinkedIn)
Craig already brings clarity to complex topics. What could push his presence further is more storytelling from inside the company.
A quick clip of how MailGuard’s threat intelligence works in real time. A conversation with a client who avoided disaster. A breakdown of a hard product decision and what was at stake.
These real-world scenes would give readers even more reason to stick around and see the human heartbeat behind the tech.
Craig’s approach is a masterclass in using LinkedIn to educate, empower, and protect, without ever feeling like marketing.
Zoran Veleski – CEO, Crown Property Group Australia
Zoran Veleski’s story doesn’t begin in a boardroom. It starts with football boots, a pizza delivery bag, and real estate brochures stuffed into mailboxes.
His path to CEO wasn’t planned. It was earned. After a sports injury ended one chapter, he wrote a new one, fueled by persistence, people skills, and a belief that real estate should be more human.
Today, Zoran leads Crown Property Group Australia, a boutique agency that feels more like a neighbor than a corporation.
His leadership style blends old-school community values with a clear-eyed view of the market. And his LinkedIn presence reflects exactly that. It's steady, genuine, and refreshingly approachable.
Who Should Follow Zoran Veleski?
- Local homeowners who want to understand the market without the hard sell
- Property investors looking for level-headed, no-fluff insights
- People who care about the communities behind the properties they buy and sell
About Crown Property Group Australia
Crown Property Group is an independent agency offering tailored support across sales, leasing, property management, and suburb research.
But it’s the way they do it that stands out. Through real conversations, personal attention, and an ongoing presence in the neighborhoods they serve.
The team supports local footy clubs, gives back through fundraising, and treats each listing as a shared responsibility, not just a transaction.
🔗 Visit Crown Property Group Australia
LinkedIn Content Strategy
Instead of posting to build a bran, Zoran posts because he wants people to be informed and supported.
His LinkedIn feels like a local’s guide to property. It’s seasoned, practical, and calm. He shares articles on where the market’s heating up, how to spot overvalued suburbs, and what to consider before making a move. Sometimes it’s commentary. Other times it’s a quiet reminder that he’s there if people need him.
We’ve noticed his content rarely leans on jargon or big claims. Instead, he meets people where they are, offering a reassuring tone and timely guidance. Whether he’s linking to a headline or reflecting on a shift in buyer behavior, his posts make room for readers to think, not just scroll.
How He Uses LinkedIn as a Branding Tool
- Highlights emerging suburb trends with local nuance and no pressure
- Shares content that sparks conversation, not just clicks
- Connects property with community through stories of service and giving back
- Keeps the door open, often inviting people to reach out directly
What Makes Zoran Veleski Different?
There’s a quiet confidence in how Zoran shows up. He doesn’t need to compete for attention because he’s built trust the slow way. Through consistency, care, and community presence. His LinkedIn reflects that.
You get the sense that behind every post is a conversation he’s already had in person. Maybe at a coffee shop, maybe on a local oval, maybe after a property viewing that didn’t go to plan.
Zoran also reminds us that property is never just about price. It’s about people’s next chapter. He never says this directly, but you can feel it.
Whether he’s reflecting on a market shift or encouraging buyers to do their homework, he puts people first. That kind of subtle leadership is rare. And it sticks.
Key Takeaways for Your LinkedIn Strategy
- Write like you’re talking to one person, not broadcasting to a crowd
- Let the local perspective shape the bigger picture
- Focus on helpful over hype. Value lands best when it’s quiet but clear
- Show up consistently, even when you’re not selling anything
- Don’t just list credentials. Let your character come through
Where Zoran Veleski Can Grow (on LinkedIn)
Zoran’s voice is already grounded and trustworthy.
But more behind-the-scenes content could give it even more texture. Think short clips of open homes, chats with team members, or glimpses of what a real day looks like, especially during those in-between moments. The casual, unscripted stuff that builds connection faster than polished visuals ever could.
We’d also love to see more reflections. Not just on the market, but on leadership, growth, and what he’s learning in the process. Zoran’s already sharing value. Adding vulnerability could make it resonate even more deeply.
Zoran shows what leadership looks like when it’s rooted in service, not spotlight. And on LinkedIn, that makes all the difference.
Rachael Greaves – CEO & Co-Founder, Castlepoint Systems
Not every CEO sets out to build software that protects people from harm. But Rachael Greaves didn’t take the usual path.
Her career started deep in the world of government records, where she audited large departments and agencies and saw how broken systems created real risks. That experience stuck with her. It also sparked an idea.
With a background in cybersecurity, anthropology, and public-sector auditing, Rachael co-founded Castlepoint Systems to address a quiet but growing problem: organizations drowning in data they couldn’t see, manage, or explain.
Her journey wasn’t about chasing a gap in the market. It was about fixing something that felt too important to ignore.
Today, Castlepoint helps governments and enterprises manage sensitive data in ways that are ethical, efficient, and fully compliant. And Rachael’s voice on LinkedIn brings that mission to life with calm confidence and uncommon clarity.
Who Should Follow Rachael Greaves?
- Professionals working with data, compliance, or governance who want clearer ways to communicate risk
- Tech leaders looking for real talk about AI, ethics, and policy
- Anyone trying to understand how better data handling can protect people, not just processes
About Castlepoint Systems
Castlepoint is an AI-powered data governance platform that finds, classifies, and protects all enterprise information across emails, documents, cloud storage, and legacy systems without moving it.
The platform helps teams manage risk, meet regulatory obligations, and answer complex audit questions with minimal disruption.
It was designed to work in the background, guiding compliance from the inside out.
Today, Castlepoint supports organizations across government, defense, education, and finance, with a “manage-in-place” approach that aligns security with everyday workflows.
LinkedIn Content Strategy
Rachael’s focus on LinkedIn is all about explaining real-world risks.
Whether she’s talking about the consequences of mismanaging records during a pandemic or sharing reflections from a conference stage, her tone is always grounded.
Her posts make space for nuance. She blends technical insight with human impact, helping readers understand why things like metadata, retention rules, or explainable AI actually matter.
We’ve seen her explain how poorly managed systems can cause reputational damage or worse.
But she doesn’t use fear as a hook. She leads with context, credibility, and care. It makes the technical feel approachable and the ethical feel urgent.
How She Uses LinkedIn as a Branding Tool
- Shares focused quotes that reflect Castlepoint’s mission, like: “We don’t disrupt your users or systems. We just make them safer, smarter and more compliant.”
- Posts articles and reflections that connect complex ideas like audit frameworks or data ethics to people’s daily roles
- Highlights recognition and speaking appearances not as trophies but as platforms to keep important conversations going
- Uses podcasts, interviews, and thought pieces to show up across formats while keeping a consistent, grounded voice
What Makes Rachael Greaves Different?
Rachael brings a different kind of leadership to LinkedIn. One that mixes technical authority with cultural awareness.
Her background in anthropology shapes the way she sees problems, not just as technical puzzles but as human ones.
When she talks about compliance, it’s not just about meeting rules. It’s about preventing harm, building trust, and making sure data serves the people it belongs to.
What also stands out is how much she simplifies without oversimplifying. She doesn’t shy away from complexity. She just guides readers through it gently.
That balance between depth and empathy is rare, especially in a space as regulated and acronym-heavy as information governance.
Key Takeaways for Your LinkedIn Strategy
- Ground your posts in real-world consequences, not just technical benefits
- Use quotes or phrases that reflect your philosophy, not just your features
- Blend formats—text, audio, interviews—to meet people where they are
- Show credentials sparingly and let your clarity do the work
- Share what you’re learning, not just what you’ve mastered
Where Rachael Greaves Can Grow (on LinkedIn)
Rachael already brings strong perspective to her content.
What could make it even more resonant is the addition of behind-the-scenes storytelling.
We’d love to see more glimpses into the moments that don’t make it into press releases: how the Castlepoint team responds to new regulatory shifts, what ethical debates happen internally, or what surprised her most in a client conversation.
Even short videos or photo posts from events and internal meetings could add texture. These human elements would make an already thoughtful feed feel even more connected and give followers a clearer window into the mission she’s built.
Rachael is helping reshape how organizations think about responsibility, and she’s doing it with the kind of clarity and calm that makes people stop scrolling and start paying attention.
Mike Larcher – Founder & CEO, Outsourced
Mike Larcher’s journey began with something small: the need to deliver good work, consistently.
Back then, he was running a digital agency in Sydney, juggling client demands and late nights.
To keep up, he started building a remote support team overseas, just a few people at first. But as the system grew, something clicked. He wasn’t just solving a capacity issue. He was creating a model that other businesses needed too.
That idea became Outsourced. More than a decade later, it’s grown into a global staffing company supporting over 1,000 professionals across six countries.
But what stands out isn’t just the scale. It’s how Mike talks about it.
He leads with people. He celebrates wins that don’t always make headlines. And he’s open about the uncomfortable parts of growth because that’s where the learning happens.
Who Should Follow Mike Larcher?
- Business owners trying to grow without burning out their local team
- People managers navigating talent shortages and distributed teams
- Anyone wondering how AI, culture, and leadership intersect across borders
About Outsourced
Outsourced helps businesses hire and manage skilled professionals across markets like the Philippines, India, Vietnam, Argentina, Malaysia, and Colombia.
The company handles everything from recruitment and HR to IT support and compliance, acting as a seamless extension of in-house teams. Clients work directly with their offshore talent, while Outsourced manages the structure behind the scenes.
It’s not about cutting corners. It’s about building capability with the right systems, transparency, and people. The company is ISO-certified, people-first, and built on relationships that go beyond contracts.
LinkedIn Content Strategy
Mike doesn’t use LinkedIn as a highlight reel. His posts feel more like check-ins.
Sometimes it’s a note on how AI is shifting job descriptions. Other times it’s a moment from a team dinner or a walk through one of Outsourced’s international offices.
There’s no gloss. Just thoughtful reflection on what it’s like to grow a business across borders and time zones, and the people who make that growth possible.
We’ve seen him celebrate small cultural milestones with as much care as big wins.
He also doesn’t pretend to have every answer. Instead, he invites conversation. That honesty makes his feed feel less like a broadcast and more like a place where real leaders pause, share, and learn together.
How He Uses LinkedIn as a Branding Tool
- Highlights everyday moments with the team, like directors visiting Sydney or celebrating certifications
- Shares grounded reflections on leadership, AI, and global workforce trends
- Builds trust through transparency, whether sharing lessons from discomfort or changes in direction
- Leans on third-party credibility (Forbes, AFR, podcasts) without sounding self-congratulatory
- Connects business outcomes with culture metrics, like Great Place to Work® certification
What Makes Mike Larcher Different?
Mike doesn’t show up to impress. He shows up to connect. That’s clear in how he talks about his team, how he gives credit, and how he reflects on things most leaders might leave out, like stage fright or uncertainty during growth.
There’s an ease to the way he shares, but it never drifts into autopilot. Every post feels intentional.
He also bridges two worlds really well. One is strategic: hiring, process design, AI disruption. The other is human: culture, care, and consistency. That balance makes his perspective rare. Especially in an industry that often sells cost savings before context.
Key Takeaways for Your LinkedIn Strategy
- Show your work. Let your team and process speak louder than big claims
- Reflect on leadership as a practice, not a fixed identity
- Offer your take on trends, but frame them in real decisions you’ve made
- Make milestones meaningful by tying them back to people, not just numbers
- Let vulnerability be part of the conversation. It builds trust faster than polish ever could
Where Mike Larcher Can Grow (on LinkedIn)
Mike already brings heart and honesty to his posts.
To deepen that connection, we’d love to see more unfiltered moments: a 30-second clip from a team Q&A, a behind-the-scenes view of a new office opening, or a short story about a hire that changed the game.
These inside looks would give his audience more than updates. They’d offer insight into what leadership looks like up close.
Even repurposing internal moments like offsite sessions, feedback from his team and lessons from mistakes, could help others not just follow the journey but feel part of it.
Mike’s presence reminds us that growth doesn’t have to come at the cost of culture. When leaders share the process, not just the outcomes, we all get a little smarter, and a little more human, together.
Simon Lenoir – CEO, Budgetly
When we spent time on Simon Lenoir’s LinkedIn, we could see he isn’t just another fintech founder posting the same updates as everyone else.
Simon’s an engineer at heart who’s turned his knack for fixing messy processes into a tool that saves real people real time.
If you’ve ever felt buried under piles of expense claims or dreaded month-end reconciliations, you’ll probably understand why Budgetly exists.
Simon knows the pain firsthand and he’s solving it so that teams can focus on work, not receipts.
Who Should Follow Simon Lenoir?
- Founders and operators who want to see how to build trust on LinkedIn without sounding like a corporate press release
- Finance teams and operations managers who deal with expense chaos every day and want practical ideas to do better
- Anyone curious about how an Australian fintech startup scales with a people-first mindset
About Budgetly
Budgetly gives Aussie businesses a simple way to manage company spending.
Teams get smart reloadable cards, automated expense tracking and real-time budget visibility.
The headaches of chasing paper receipts or wrestling with clunky systems fade into the background so teams stay focused on what actually matters.
Simon Lenoir’s LinkedIn Content Strategy
If you scroll through Simon’s feed, you’ll notice he shares progress updates, partnerships and product news in a way that feels personal and useful.
He often reflects on lessons from Budgetly’s growth, shares what he’d do differently and highlights the small wins that add up for any startup founder.
His posts feel like a conversation with other builders and operators who know how tough it is to grow something meaningful in fintech.
How He Uses LinkedIn as a Branding Tool
- Shares real milestones in plain language that invites readers to celebrate alongside him
- Spotlights the people and partners behind Budgetly’s success
- Joins conversations in the startup and finance space without sounding scripted
What Makes Simon Lenoir Different?
Simon keeps it real. His updates don’t sound like copy-paste announcements.
He shows the gritty side of building Budgetly, the little steps forward, the human mistakes and the lessons that come from tackling boring but painful business problems.
He uses LinkedIn like a founder who wants to connect, not just broadcast.
Key Takeaways for Your LinkedIn Strategy
- Let people see the humans behind the logo
- Share what didn’t work and how you fixed it
- Use simple words and a friendly tone to invite conversation
Where Simon Lenoir Can Grow (On LinkedIn)
To take his LinkedIn presence further, Simon could lean into video content and thought pieces that dive deeper into spend management trends or leadership lessons, positioning him not just as a product builder but also as a go-to expert for modern finance teams.
If you want to follow a founder who shows you the real side of scaling a startup, Simon’s feed is worth a spot on your timeline.
