Carolina Afonso – Former CEO of Gato Preto, Professor at ISEG, and Digital Strategist

Expertise

Carolina Afonso is a seasoned executive with over 18 years of experience in management, marketing, and digital transformation. Her career spans leadership roles at global tech firms like ASUS, Konica Minolta, and Toshiba. She holds a Ph.D. in Marketing from Universidad Complutense de Madrid and serves as an adjunct professor at ISEG – Lisbon School of Economics & Management, where she coordinates programs in digital marketing and sustainability management.

Company Overview: Gato Preto

Gato Preto is a leading home décor brand in Portugal, boasting 66 retail outlets across Portugal and Spain, and a robust online presence serving customers in Portugal, Spain, and France. Under Carolina's leadership as CEO, the company focused on customer-centric initiatives, including the launch of a loyalty reward scheme and expansion into new markets.

Content Strategy on LinkedIn

Carolina's LinkedIn presence is a masterclass in blending professional insights with personal authenticity. Her content strategy includes:

• Thought Leadership: Posts on innovation, digital trends, and sustainability.
• Company Milestones: Celebrating achievements and initiatives at Gato Preto.
• Educational Content: Sharing knowledge from her academic role and publications.
• Personal Reflections: Insights into her leadership philosophy and personal growth.

Her posts are characterized by high-quality visuals and concise, impactful messaging, resonating with a broad professional audience.

Leveraging LinkedIn for Brand Growth

Carolina effectively uses LinkedIn to amplify both her personal brand and that of her company. By sharing her experiences and insights, she positions herself as a thought leader in digital transformation and sustainable business practices. Her engagement with followers fosters a sense of community and trust, enhancing the visibility and reputation of Gato Preto.

Standout Features on LinkedIn

• Engagement: Regular posts that spark conversations and interactions.
• Authenticity: A genuine voice that shares both successes and challenges.
• Visual Storytelling: Use of compelling images to complement her narratives.
• Consistency: Maintains a steady posting schedule, keeping her audience engaged.

Key Takeaways for Your LinkedIn Strategy

• Blend Professional and Personal: Sharing personal experiences can humanize your brand and foster deeper connections.
• Educate and Inform: Providing valuable insights positions you as a thought leader.
• Visual Appeal: Incorporate high-quality visuals to enhance engagement.
• Consistency is Key: Regular posting keeps your audience engaged and your brand top-of-mind.

Opportunities for Further Growth

To further enhance her LinkedIn presence, Carolina could:

• Expand Multimedia Content: Incorporate videos or live sessions to engage with her audience in real-time.
• Collaborate with Influencers: Partner with other thought leaders to reach new audiences.
• Share Behind-the-Scenes Content: Offer a glimpse into her daily routines and decision-making processes to build transparency and trust.

Inspiration for Aspiring Leaders

Carolina's journey is particularly inspiring for:

• Women in Leadership: Demonstrating that it's possible to excel in executive roles while maintaining authenticity.
• Digital Marketers: Showcasing the impact of strategic digital transformation.
• Educators: Balancing academic roles with corporate leadership.

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Sofia de Castro Fernandes – Founder & CEO of àsnove | Author | Leadership Mentor

Expertise

Sofia de Castro Fernandes is a multifaceted professional with a background in law and postgraduate studies in Marketing Management. She is the author of six books and the creator of one of Portugal's most-read blogs, recognized with the Prémios Cinco Estrelas.  Her work focuses on leadership development, emotional intelligence, and personal growth.

Company Overview: àsnove

àsnove is a platform founded by Sofia that combines literature, mentorship, and personal development. It has cultivated a community of over 1 million followers across Instagram, Facebook, and LinkedIn.  The platform offers insights and guidance on leadership, emotional well-being, and self-improvement.

Content Strategy on LinkedIn

Sofia's LinkedIn content is a blend of professional insights and personal reflections. Her strategy includes:

• Thought Leadership: Posts on leadership, change management, and emotional intelligence.
• Event Participation: Sharing experiences from speaking engagements and workshops.
• Personal Reflections: Insights into work-life balance and personal growth.
• Community Engagement: Interacting with her audience through comments and discussions.

Her posts are characterized by authenticity and a focus on human-centric leadership.

Leveraging LinkedIn for Brand Growth

Sofia utilizes LinkedIn to amplify her personal brand and the mission of àsnove. By sharing her experiences and insights, she fosters a community centered on personal development and empathetic leadership. Her engagement with followers enhances the visibility and impact of her work.‍

Standout Features on LinkedIn

• Authenticity: A genuine voice that shares both successes and challenges.
• Engagement: Regular posts that encourage interaction and discussion.
• Consistency: Maintains a steady posting schedule, keeping her audience engaged.
• Visual Storytelling: Use of compelling images to complement her narratives.

Key Takeaways for Your LinkedIn Strategy

• Blend Professional and Personal: Sharing personal experiences can humanize your brand and foster deeper connections.
• Educate and Inspire: Providing valuable insights positions you as a thought leader.
• Engage Authentically: Genuine interactions build trust and community.
• Consistency is Key: Regular posting keeps your audience engaged and your brand top-of-mind.

Opportunities for Further Growth

To further enhance her LinkedIn presence, Sofia could:

• Expand Multimedia Content: Incorporate videos or live sessions to engage with her audience in real-time.
• Collaborate with Other Thought Leaders: Partner with professionals in related fields to reach new audiences.
• Share Behind-the-Scenes Content: Offer a glimpse into her daily routines and decision-making processes to build transparency and trust.

Inspiration for Aspiring Leaders

Sofia's journey is particularly inspiring for:

• Women in Leadership: Demonstrating that it's possible to excel in executive roles while maintaining authenticity.
• Personal Development Enthusiasts: Showcasing the impact of self-awareness and emotional intelligence.
• Content Creators: Balancing professional insights with personal storytelling.

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Rui Miguel Nabeiro - CEO of Grupo Nabeiro | Delta Cafés

Expertise

Rui Miguel Nabeiro is a seasoned leader in the coffee industry, with a strong background in business management, marketing, and innovation. He holds a degree in Management and a Master's in Applied Management from Universidade Católica Portuguesa, complemented by executive education from institutions like Kellogg School of Management.

Company

Grupo Nabeiro – Delta Cafés is a Portuguese conglomerate founded in 1961, specializing in coffee roasting and distribution. Under Rui Miguel's leadership, the company has expanded its international presence, diversified its product portfolio, and emphasized sustainability and innovation.

Content Strategy on LinkedIn

Content Types
Rui Miguel Nabeiro shares a mix of content on LinkedIn, including:

• Thought Leadership: Insights on sustainability, innovation, and leadership.
• Company Updates: Announcements about Delta Cafés' initiatives and milestones.
• Industry Engagement: Participation in forums and partnerships, such as the International Coffee Partners.
• Personal Reflections: Occasional posts reflecting on his experiences and values.

Engagement Tactics
He maintains a consistent posting frequency, often sharing updates bi-weekly. His posts typically garner substantial engagement, reflecting a strong and active follower base.

Standout Elements

• Authentic Leadership: Rui Miguel's posts convey a genuine commitment to sustainability and social responsibility, aligning personal values with corporate actions.
• Strategic Vision: He articulates clear strategies for innovation and international growth, positioning Delta Cafés as a forward-thinking brand.
• Community Engagement: His involvement in industry organizations and forums demonstrates a dedication to collaborative progress.

Performance Metrics

• Followers: Approximately 177,000
• Posts: Over 260
• Articles: 8 published
• Engagement: Consistently high, with posts receiving numerous likes and comments

Key Takeaways for LinkedIn Users

• Align Content with Values: Sharing content that reflects personal and corporate values can build trust and authenticity.
• Consistency Matters: Regular posting keeps the audience engaged and informed.
• Engage with the Community: Active participation in industry discussions enhances credibility and visibility.
• Highlight Innovations: Showcasing new initiatives or products can position you as a leader in your field.

Growth Opportunities

• Enhanced Storytelling: Incorporating more personal anecdotes could deepen audience connection.
• Multimedia Content: Utilizing videos or infographics may increase engagement and reach.
• Interactive Posts: Encouraging discussions through questions or polls can foster community interaction.

Inspiration For

• Family Business Leaders: Demonstrating how to honor legacy while driving innovation.
• Sustainability Advocates: Integrating environmental and social responsibility into business narratives.
• Global Entrepreneurs: Strategizing for international expansion while maintaining brand identity.
• LinkedIn Content Creators: Balancing professional insights with personal authenticity.

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João Bocas - CEO of multiple ventures

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João Bocas, widely recognized as "The Wearables Expert™," is a leading authority in digital health, wearable technologies, and healthcare innovation. With over two decades of experience in health and wellness, he has transitioned from roles in sports science and corporate wellness to becoming a global influencer and strategist in digital health. João is also a sought-after keynote speaker and advisor to Fortune 500 companies.

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Founded in 2015, Digital Salutem is a London-based consultancy specializing in digital health transformation. The firm assists healthcare organizations in implementing digital solutions, focusing on areas like wearable technologies, IoT, and AI-driven healthcare innovations. Digital Salutem has collaborated with various global partners to drive healthcare innovation and improve patient outcomes.

Content Strategy on LinkedIn

Content Types
João Bocas maintains an active and diverse presence on LinkedIn, sharing content that includes:

• Thought Leadership: Insights on digital health trends, wearable technology, and healthcare innovation.
• Personal Reflections: Narratives about his professional journey, challenges, and personal growth.
• Educational Content: Tips on networking, personal branding, and leveraging LinkedIn for business growth.
• Event Participation: Updates and takeaways from global conferences and speaking engagements.

Engagement Tactics
João employs a storytelling approach, often sharing personal anecdotes to connect with his audience. He uses a mix of text posts and videos to convey his messages effectively. His content encourages interaction, fostering a community of professionals interested in digital health and personal development

Standout Elements

• Authentic Storytelling: João's willingness to share personal experiences, including his early career challenges, adds depth and relatability to his content.
• Consistent Branding: By positioning himself as "The Wearables Expert™," he has created a recognizable personal brand within the digital health space.
• Educational Value: His posts often provide actionable advice, making them valuable resources for professionals seeking to enhance their LinkedIn presence or understand digital health trends.

Performance Metrics

• Followers: Approximately 39,600
• Posts: Over 3,000
• Articles: 349 published
• Engagement: Consistently high, with posts receiving numerous likes, comments, and shares.‍

Key Takeaways for LinkedIn Users

• Leverage Personal Narratives: Sharing authentic stories can build trust and foster deeper connections with your audience.
• Establish a Niche: Positioning yourself as an expert in a specific area can enhance your visibility and credibility.
• Provide Value: Offering insights, tips, and actionable advice can position you as a thought leader in your industry.
• Engage Consistently: Regular posting and interaction with your network can lead to sustained growth and opportunities.

Growth Opportunities

• Expand Multimedia Content: Incorporating more diverse media formats, such as podcasts or interactive webinars, could further engage his audience.
• Collaborative Posts: Partnering with other industry leaders for joint content could introduce new perspectives and audiences.
• Deep Dive Series: Creating a series of posts or articles that delve deeper into specific topics within digital health could provide added value to his followers.

Inspiration For

• Healthcare Professionals: Demonstrating how to transition from traditional roles to digital health innovators.
• Aspiring Thought Leaders: Showcasing the impact of consistent branding and authentic storytelling.
• Entrepreneurs: Illustrating the importance of leveraging personal experiences to build a brand and business.
• LinkedIn Users: Providing a blueprint for building a strong, engaging presence on the platform.

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Gonçalo Hall – CEO of NomadX

What Gonçalo Hall Does

Gonçalo Hall is a pioneering entrepreneur and community architect in the digital nomad space. As the CEO of NomadX, he specializes in transforming cities into vibrant hubs that attract remote workers and entrepreneurs. His mission is to build sustainable, community-driven ecosystems that benefit both nomads and local economies.

About NomadX

NomadX is a global platform that creates and supports digital nomad communities. The company focuses on developing infrastructure and events that facilitate remote work, cultural exchange, and economic growth in various locations worldwide.

Content Strategy on LinkedIn

Gonçalo's LinkedIn content is a blend of:

• Educational Posts: Insights on remote work trends, community building, and digital nomad lifestyle.
• Promotional Content: Updates on NomadX initiatives, events, and partnerships.
• Personal Reflections: Sharing experiences and lessons learned from his nomadic journey.
• Thought Leadership: Commentary on the future of work and urban development.

Leveraging LinkedIn for Personal and Company Branding

Gonçalo uses LinkedIn to:

• Establish Authority: By sharing his experiences and insights, he positions himself as a thought leader in the remote work and digital nomad sectors.
• Engage Community: He interacts with followers through comments and discussions, fostering a sense of community.
• Promote Initiatives: Regularly updates his network on NomadX projects, events, and collaborations.

What Makes Gonçalo Stand Out

• Authenticity: Gonçalo shares genuine experiences, making his content relatable and trustworthy.
• Community Focus: Emphasizes the importance of building real communities, not just networks.
• Innovative Vision: Continuously explores new ways to integrate digital nomads into local economies, benefiting both parties.

Key Takeaways for Your LinkedIn Presence

• Be Authentic: Share real experiences and lessons learned to build trust.
• Engage Actively: Respond to comments and participate in discussions to foster community.
• Provide Value: Offer insights and information that your audience can learn from or apply.

Growth Opportunities for Gonçalo

• Diversify Content Formats: Incorporate videos or live sessions to reach a broader audience.
• Collaborate with Influencers: Partner with other thought leaders to expand reach and influence.
• Highlight Success Stories: Share case studies of successful NomadX communities to showcase impact.

Inspiration for Aspiring Digital Nomads and Entrepreneurs

Gonçalo's journey is particularly inspiring for:

• Aspiring Digital Nomads: Those looking to transition into a location-independent lifestyle.
• Entrepreneurs: Individuals aiming to build businesses that support remote work and community development.
• Urban Planners: Professionals interested in integrating digital nomad communities into city planning.

Performance Metrics

• Followers: Over 31,500
• Post Engagement: High interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining consistent engagement with his audience.

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Mariana Figueiredo Salvaterra – CEO Portugal at Zühlke Group

What Mariana Figueiredo Salvaterra Does

Mariana Figueiredo Salvaterra is the CEO of Zühlke Group in Portugal and also serves as Head of Software Excellence for both Portugal and Switzerland. With a background in Informatics and Computing Engineering, she leads initiatives that drive technology-driven innovation and foster inclusive cultures within the organization.

About Zühlke Group

Zühlke is a global innovation service provider, partnering with companies to develop products and services based on new technologies. They offer services in software engineering, product and systems engineering, and digital strategy. The company operates across various industries, including healthcare, finance, and manufacturing, aiming to transform businesses through technology.

Content Strategy on LinkedIn

Mariana's LinkedIn content encompasses:

• Thought Leadership: Insights on digital transformation, AI, and data quality.
• Company Highlights: Updates on Zühlke's projects, office expansions, and team achievements.
• Educational Content: Sharing articles and resources on topics like the evolving role of Product Owners and sustainability in projects.
• Personal Reflections: Occasional posts that provide a glimpse into her perspectives on leadership and innovation

Leveraging LinkedIn for Personal and Company Branding

Mariana utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and insights, she positions herself as a thought leader in technology and innovation.
• Promote Zühlke's Initiatives: Highlighting the company's milestones, such as office expansions and project successes.
• Engage with the Community: Participating in discussions and sharing content that resonates with professionals in the tech industry.

What Makes Mariana Stand Out

• Dual Focus: Balancing her role as CEO with her position in software excellence, showcasing a blend of leadership and technical expertise.
• Commitment to Inclusivity: Advocating for inclusive cultures within tech environments.
• Forward-Thinking: Emphasizing the importance of data quality and sustainability in the context of AI and digital transformation

Key Takeaways for Your LinkedIn Presence

• Blend Leadership with Technical Insights: Sharing content that reflects both strategic vision and technical knowledge can position you as a well-rounded professional.
• Highlight Company Achievements: Showcasing your organization's milestones can enhance both personal and company branding.
• Engage in Relevant Discussions: Participating in conversations around industry trends can increase visibility and establish authority.

Growth Opportunities for Mariana

• Increase Engagement: Encouraging more interaction on posts through questions or calls to action.
• Diversify Content Formats: Incorporating videos or live sessions to reach a broader audience.
• Share More Personal Stories: Providing insights into her leadership journey could foster deeper connections with her audience.

Inspiration for Aspiring Tech Leaders

Mariana's journey is particularly inspiring for:

• Women in Tech: Demonstrating leadership in a traditionally male-dominated industry.
• Tech Professionals: Showcasing the impact of combining technical expertise with strategic leadership.
• Advocates for Inclusivity: Highlighting the importance of inclusive cultures in driving innovation.

Performance Metrics

• Followers: Over 4,400
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network.

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Vasco Portugal – Co-founder & CEO of Sensei

What Vasco Portugal Does

Vasco Portugal is the Co-founder and CEO of Sensei, a company pioneering autonomous retail technology. With a background in computational design and energy systems from institutions like IST and MIT, Vasco leads Sensei's mission to revolutionize the shopping experience through AI and real-time computer vision. His multidisciplinary expertise fuels the development of innovative, frictionless retail solutions.

About Sensei

Founded in 2017, Sensei is at the forefront of autonomous retail, transforming traditional stores into seamless, checkout-free environments. By leveraging AI and computer vision, Sensei enables customers to shop without the need for lines or manual checkouts. The company has secured over €21 million in funding and collaborates with partners like Hewlett Packard Enterprise to scale its technology globally.

Content Strategy on LinkedIn

Vasco's LinkedIn presence includes:

• Thought Leadership: Insights on AI's role in retail and the future of shopping experiences.
• Company Milestones: Updates on Sensei's partnerships, funding rounds, and technological advancements.
• Event Participation: Highlights from speaking engagements, such as the EU-Startups Summit 2025.
• Team Recognition: Celebrating the achievements and growth of the Sensei team.

Leveraging LinkedIn for Personal and Company Branding

Vasco effectively uses LinkedIn to:

• Establish Expertise: Sharing knowledge on AI and retail innovation positions him as a thought leader.
• Promote Sensei's Vision: Communicating the company's mission and successes enhances brand visibility.
• Engage with the Community: Interacting with followers and industry peers fosters a sense of community and collaboration.

What Makes Vasco Stand Out

• Multidisciplinary Background: Combining design, technology, and entrepreneurship to drive innovation.
• Pioneering Spirit: Leading the charge in transforming retail through autonomous solutions.
• Community Engagement: Active participation in industry events and discussions.

Key Takeaways for Your LinkedIn Presence

• Share Your Journey: Documenting your experiences can inspire and inform your network.
• Highlight Innovations: Showcasing your company's advancements positions you as a leader in your field.
• Engage Authentically: Genuine interactions build trust and community.

Growth Opportunities for Vasco

• Diversify Content Formats: Incorporating videos or live sessions to demonstrate Sensei's technology in action.
• Thought Leadership Articles: Publishing in-depth pieces on industry trends and insights.
• Employee Spotlights: Highlighting team members to showcase company culture and talent.

Inspiration for Tech Innovators and Entrepreneurs

Vasco's journey is particularly inspiring for:

• Tech Entrepreneurs: Demonstrating how to bring innovative ideas to market.
• Retail Professionals: Showcasing the integration of AI in traditional industries.
• Aspiring Leaders: Balancing technical expertise with visionary leadership.

Performance Metrics

• Followers: Over 17,000 on Sensei's LinkedIn page.
• Post Engagement: High interaction levels, including likes and comments on company updates.
• Posting Frequency: Regular updates aligned with company milestones and industry events.

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Ana Figueiredo – CEO of Altice Portugal

What Ana Figueiredo Does

Ana Figueiredo is the CEO of Altice Portugal, the country's largest telecommunications provider. With over two decades of experience in the telecom industry, she has held various leadership roles within the Altice Group, including Chief Audit Executive and CEO of Altice Dominicana. Her career spans auditing, operational consultancy, and organizational transformation across multiple countries.

About Altice Portugal

Altice Portugal, formerly known as Portugal Telecom, is a subsidiary of the multinational Altice Group. The company offers a range of services, including fixed and mobile telephony, internet, digital television, and IT services. It operates under brands like MEO, Moche, and SAPO, serving as a key player in Portugal's telecommunications landscape.

Content Strategy on LinkedIn

Ana's LinkedIn presence includes:

• Innovation Highlights: Showcasing Altice Labs' advancements in AI and customer experience, such as the ARISE system and BOTSchool platform.
• Thought Leadership: Sharing insights from industry events and discussions on topics like innovation custodianship and the digital transition.
• Company Achievements: Celebrating milestones and recognitions, including awards and patents granted to Altice Portugal.

Leveraging LinkedIn for Personal and Company Branding

Ana utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and experiences, she positions herself as a thought leader in the telecommunications sector.
• Promote Company Innovations: Highlighting Altice Portugal's technological advancements and contributions to the industry.
• Engage with the Community: Participating in discussions and acknowledging the efforts of her team and partners.

What Makes Ana Stand Out

• Global Experience: Having led operations in multiple countries, Ana brings a diverse perspective to her leadership role.
• Focus on Innovation: Emphasizing the importance of AI and digital transformation in enhancing customer experience.
• Commitment to Sustainability: Advocating for the twin transition of digital and energy sectors to build sustainable societies.

Key Takeaways for Your LinkedIn Presence

• Highlight Innovations: Showcasing your company's technological advancements can position you as an industry leader.
• Share Thought Leadership: Providing insights from events and discussions can establish your authority in your field.
• Celebrate Achievements: Acknowledging milestones and recognitions can boost morale and brand image.

Growth Opportunities for Ana

• Increase Personal Storytelling: Sharing more personal experiences and challenges can foster deeper connections with her audience.
• Engage in Interactive Content: Incorporating polls or Q&A sessions can enhance engagement and feedback.
• Expand on Sustainability Initiatives: Detailing Altice Portugal's efforts in sustainability can resonate with environmentally conscious audiences.

Inspiration for Aspiring Leaders

Ana's journey is particularly inspiring for:

• Women in Leadership: Demonstrating success in a traditionally male-dominated industry.
• Global Executives: Showcasing the value of international experience in leadership roles.
• Innovation Advocates: Highlighting the importance of embracing technology and innovation in business strategies.

Performance Metrics

• Followers: Over 37,000
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network

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Mário Ferreira – Chairman of Grupo Media Capital & CEO of DouroAzul

What Mário Ferreira Does

Mário Ferreira is a prominent Portuguese entrepreneur, serving as the Chairman of Grupo Media Capital, Portugal's leading media conglomerate, and the CEO of DouroAzul, a premier river cruise company. He is also the founder of Pluris Investments, a diversified holding company with interests spanning tourism, media, real estate, and space tourism.

About Grupo Media Capital

Grupo Media Capital is a major Portuguese media group, owning several television channels, including TVI, TVI24 (rebranded as CNN Portugal), TVI Fiction, TVI Reality, TVI Africa, and TVI International. The group also encompasses Plural Entertainment, a leading audiovisual production company, and Media Capital Digital, which manages various digital platforms and websites. Under Mário's leadership since November 2020, the company has focused on innovation and expanding its digital footprint.

Content Strategy on LinkedIn

Mário's LinkedIn presence includes:

• Company Milestones: Announcing significant developments within Grupo Media Capital and Pluris Investments.
• Industry Insights: Sharing perspectives on the media and tourism sectors.
• Personal Achievements: Highlighting notable events, such as his journey to space with Blue Origin's NS-22 mission.
• Thought Leadership: Discussing the future of media, tourism, and innovation in Portugal.

Leveraging LinkedIn for Personal and Company Branding

Mário utilizes LinkedIn to:

• Enhance Visibility: By sharing updates and insights, he increases the visibility of his ventures.
• Establish Authority: His posts position him as a thought leader in media and tourism.
• Engage with the Community: Interacting with followers and industry peers fosters a sense of community and collaboration.

What Makes Mário Stand Out

• Diverse Portfolio: His involvement in various industries showcases versatility and adaptability.
• Pioneering Spirit: Becoming the first Portuguese person to travel to space demonstrates his commitment to innovation.
• Strategic Leadership: Guiding Grupo Media Capital through digital transformation and expansion

Key Takeaways for Your LinkedIn Presence

• Share Milestones: Highlighting significant achievements can inspire and inform your network.
• Diversify Content: Discussing various aspects of your professional journey can showcase your multifaceted expertise.
• Engage Authentically: Genuine interactions build trust and community.

Growth Opportunities for Mário

• Increase Posting Frequency: Regular updates can maintain and grow audience engagement.
• Incorporate Multimedia: Using videos or images can enhance content appeal.
• Highlight Team Achievements: Showcasing the accomplishments of his teams can foster a sense of community and recognition.

Inspiration for Aspiring Entrepreneurs and Leaders

Mário's journey is particularly inspiring for:

• Aspiring Entrepreneurs: Demonstrating how to build and manage diverse business ventures.
• Industry Leaders: Showcasing strategic leadership in transforming traditional industries.
• Innovators: Emphasizing the importance of embracing new frontiers, such as space tourism

Performance Metrics

• Followers: Over 131,000
• Post Engagement: High interaction levels, including likes and comments on company updates.
• Posting Frequency: Regular updates aligned with company milestones and industry events.

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Daniela Braga, PhD – Founder & CEO of Defined.ai

What Daniela Braga Does

Daniela Braga is the founder and CEO of Defined.ai, a company specializing in ethically sourced training data for AI applications. With over two decades of experience in linguistics, engineering, and artificial intelligence, she has been instrumental in shaping the conversation around responsible AI development. Her leadership has positioned Defined.ai as a key player in the AI industry, focusing on data quality and ethical considerations

About Defined.ai

Established in 2015, Defined.ai offers a marketplace for high-quality, ethically sourced training data essential for AI model development. The company serves clients across various sectors, including technology, automotive, and healthcare, providing data solutions that adhere to ethical standards and promote diversity. With offices in Seattle and Lisbon, Defined.ai operates globally, emphasizing the importance of responsible AI practices

Content Strategy on LinkedIn

Daniela's LinkedIn content encompasses:

• Thought Leadership: Insights on AI ethics, data quality, and the importance of diversity in tech.
• Company Updates: Announcements about Defined.ai's milestones, partnerships, and initiatives.
• Personal Reflections: Sharing experiences from her journey as a female founder in the AI industry.
• Event Participation: Highlights from speaking engagements at forums like CES and the United Nations STI Forum.

Leveraging LinkedIn for Personal and Company Branding

Daniela utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and experiences, she positions herself as a thought leader in AI ethics and entrepreneurship.
• Promote Company Values: Highlighting Defined.ai's commitment to ethical data sourcing and diversity.
• Engage with the Community: Participating in discussions and encouraging dialogue around responsible AI practices.

What Makes Daniela Stand Out

• Pioneering Leadership: As a female founder in a predominantly male industry, she has broken barriers and set new standards.
• Ethical Focus: Emphasizing the importance of responsible AI development and data sourcing.
• Global Influence: Engagements with international organizations, such as the United Nations, showcase her impact on global AI discourse.

Key Takeaways for Your LinkedIn Presence

• Share Authentic Experiences: Personal stories can resonate deeply and inspire others.
• Highlight Ethical Practices: Demonstrating a commitment to ethics can build trust and credibility.
• Engage in Industry Discussions: Active participation in relevant conversations can enhance visibility and influence.

Growth Opportunities for Daniela

• Expand Multimedia Content: Incorporating videos or podcasts can diversify content and reach broader audiences.
• Increase Posting Frequency: Regular updates can maintain engagement and keep the audience informed.
• Feature Team Achievements: Highlighting the accomplishments of her team can showcase company culture and values.

Inspiration for Aspiring Entrepreneurs and Tech Leaders

Daniela's journey is particularly inspiring for:

• Women in Tech: Demonstrating success and leadership in a challenging industry.
• Ethical Innovators: Showcasing the importance of responsibility in technological advancement.
• Global Entrepreneurs: Balancing international operations and influence with a strong ethical foundation.

Performance Metrics

• Followers: Over 18,000
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network.

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