10 CEOs from Argentina You Should Follow on LinkedIn in 2025
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You’re already showing up on LinkedIn. You post updates, share ideas, and stay active. But if your presence feels like it could use a boost, you’re not alone.
The good news is, you don’t have to figure it all out on your own. One of the fastest ways to grow is by learning from people who are already doing it well.
These 10 CEOs from Argentina have turned LinkedIn into something more than a profile or a feed. They’re building trust, sharing wins and setbacks, and showing the kind of leadership that gets noticed.
If you’re looking for real-life inspiration and practical clues for how to stand out, you’re in the right place. Scroll through, take notes, and borrow whatever sparks an idea. Let’s get into it:
Víctor Manuel Valle – CEO & Country Managing Director, Google Argentina
Víctor’s journey with Google began in 2006 when he became the company’s first Argentine employee.
Today, he leads Google Argentina as the CEO and Country Managing Director.
From Buenos Aires to the broader digital landscape, Víctor’s presence on LinkedIn combines storytelling, tech, and human connection.
Víctor tells stories about how tech can improve lives. His content connects global trends like AI and education to local relevance, showing how innovation can shape Argentina's future.
Who Should Follow Víctor Manuel Valle?
- Tech professionals curious about the role AI plays in marketing and education.
- Industry marketers who want to learn about collaboration between creativity and technology.
- Leaders interested in how global brands can truly connect with local needs.
About Google Argentina
Google Argentina has been a driving force in Argentina’s digital transformation since its inception in 2006.
Under Víctor’s leadership, the company has made major technological advances and invested in the community.
For example, the arrival of the ‘Firmina’ submarine cable is expected to boost Argentina’s GDP by $23.7 billion by 2027.
Google.org has also invested in causes like supporting women entrepreneurs and AI literacy for educators.
LinkedIn Content Strategy
Víctor’s LinkedIn strategy isn’t about flashy headlines.
He crafts posts that connect global tech trends to local issues. His content is relatable and easy to engage with, focusing on real people rather than just products.
How He Uses LinkedIn as a Branding Tool
- He shares Google’s commitments to social and economic progress.
- Highlights collaborations between Google and the creative industries.
- Promotes Google’s investments in local communities, building trust and social credibility.
What Makes Víctor Different?
Víctor bridges the global and the local. He understands tech’s big role in society while staying deeply connected to local culture and economy.
Key Takeaways for Your LinkedIn Strategy
- Always connect global trends to local impact. Your audience will appreciate the relevance.
- Use data (like economic impact) alongside human stories to keep people engaged.
- Position yourself as a connector between different sectors—tech, creativity, and social causes.
Where Víctor Can Grow
Imagine Víctor hosting a monthly LinkedIn Live session where he invites followers to discuss AI ethics or education reform. It would spark real conversations and deepen his engagement.
Leticia Fenoglio – CEO & Co-Founder, Franuí & Rapanuí
Leticia’s journey began in Bariloche, surrounded by the scent of chocolate.
After returning from Europe in 2004, she joined her family’s business and transformed it into a global brand. Her leadership on LinkedIn is warm and authentic, drawing from both her childhood memories and business ambitions.
Instead of just talking about chocolate, she shares the behind-the-scenes work of scaling a company globally.
Her LinkedIn voice gives a genuine, inside look at what it’s like to build something meaningful from the ground up.
Who Should Follow Leticia Fenoglio?
- Entrepreneurs in the food and beverage industry who want to take their business to the international stage.
- Family-business owners balancing tradition with innovation.
- Food lovers curious about how to build a brand around an authentic origin story.
About Franuí & Rapanuí
Rapanuí started as a small chocolate company in Bariloche, but today it’s a global name.
With production in Argentina and Spain, Rapanuí’s chocolate-covered raspberries, sold under Franuí, can be found in 300 Starbucks locations across France.
In 2024, they sold over 4,200 tonnes of chocolate and are expanding into 50 countries by year’s end.
🔗 Visit Rapanuí & Visit Franuí
LinkedIn Content Strategy
Leticia’s posts are all about sharing the personal side of her business journey.
Whether it’s celebrating milestones or reminiscing about her childhood, her content always connects personal stories to her business growth.
How She Uses LinkedIn as a Branding Tool
- Shares milestones, like factory openings or new market entries, with authentic context.
- Posts anecdotes that honor her family legacy and create emotional connections.
- Uses international press coverage (like her partnership with Starbucks) to validate her brand’s credibility.
What Makes Leticia Different?
Leticia blends nostalgia with innovation. She connects her brand’s growth to her personal story, making it feel deeply rooted and authentic.
Key Takeaways for Your LinkedIn Strategy
- Use personal history to contextualize your business journey. It makes your achievements feel more relatable.
- Celebrate team milestones, not just product launches. Show the people behind the brand.
- Leverage third-party validation (like Starbucks partnerships) to boost credibility and trust.
Where Leticia Can Grow
Leticia could step up engagement by asking followers to share their memorable food moments. Short-form videos could also bring her audience closer by showing more of her creative process.
Gabriel Marcolongo – CEO & Founder, Incluyeme.com
Gabriel’s path to founding Incluyeme.com was shaped by his father’s challenges with a visual disability.
In 2013, he left his corporate career to launch a platform that connects people with disabilities to jobs across Latin America. Incluyeme.com is now a powerful tool for social change.
Gabriel’s LinkedIn is about a mission. He shares how Incluyeme.com helps thousands of people find meaningful work, mixing personal stories with data to highlight the platform’s impact.
Who Should Follow Gabriel Marcolongo?
- DE&I professionals looking for actionable ways to improve workplace inclusion.
- People with disabilities seeking role models in social entrepreneurship.
- Policymakers and NGOs focused on labor inclusion and accessible employment opportunities.
About Incluyeme.com
Incluyeme.com is more than a job platform. It’s a movement.
With over 240,000 registered users and partnerships with companies like Accenture, IBM, Walmart, and McKinsey, the platform is making waves across Latin America.
Over 4,000 users have secured jobs through the platform, which operates in Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Paraguay, Peru, Panama, and Uruguay.
LinkedIn Content Strategy
Gabriel combines inspirational storytelling with data to highlight the impact of Incluyeme.com.
His posts focus on job seekers’ success stories and the measurable results the platform is delivering.
How He Uses LinkedIn as a Branding Tool
- Publishes success stories that showcase both individual and societal impact.
- Shares thought leadership on inclusion, drawing from his work with organizations like the World Economic Forum.
- Posts updates on policy initiatives and international partnerships.
What Makes Gabriel Different?
Gabriel’s leadership is grounded in empathy and measurable results. His platform not only changes lives but also provides data that proves its impact.
Key Takeaways for Your LinkedIn Strategy
- Share success stories alongside key metrics to build credibility.
- Use LinkedIn to share your thought leadership on important topics.
- Highlight partnerships and recognitions to strengthen your personal and professional brand.
Where Gabriel Can Grow
Gabriel could increase engagement by hosting LinkedIn Live panels where employers and employees discuss inclusive hiring. Video testimonials from job seekers would also make his mission feel even more personal.
Martín Borchardt – Founder & CEO, Henry
Martín Borchardt’s story is one of reinvention. After co-founding fintech Nubi, he experienced firsthand how Argentina’s economic crises and brain drain made it nearly impossible to build and retain talent.
That frustration sowed the seed for Henry, a school that charges tuition only when graduates land jobs abroad.
In interviews, he describes Henry as “laying the bricks of the university of the future,” where curriculum design is employer‑driven and social mobility is intentional.
Who Should Follow Martín?
- Latin American professionals launching tech careers
- Aspiring entrepreneurs in education and up‑skilling
- Impact investors exploring inclusive ed‑tech
About Henry
Henry is an Argentine ed‑tech startup founded in 2019 to train software engineers and data analysts using Income Sharing Agreements: students pay nothing upfront and graduate only when they earn.
Built around employer‑aligned curriculums, Henry boasts investors like Y Combinator and scales opportunity across LATAM .
LinkedIn Content Strategy
Martín’s posts blend narrative and vision. He shares personal reflections on economic hardship in Argentina, the decision to pivot from Nubi, and the emotional impact of Henry grads landing remote roles abroad.
His storytelling contextualizes Henry’s mission, spotlighting both individual transformation and systemic change.
How he uses LinkedIn as branding tool
- Posts personal origin stories about Henry’s creation
- Shares alumni successes and human impact moments
- Discusses macro trends (education, ISAs, tech migration)
What makes Martín different?
Rather than pitching a product, Martín narrates a movement, connecting his own failures to Henry’s purpose.
He frames technical education as a social equalizer, rooted in lived struggle and possibility.
Key Takeaways for Your LinkedIn Strategy
- Use personal crisis as a narrative catalyst
- Communicate mission through individual success stories
- Combine broader trends with on‑the‑ground impact
Where Martín can grow (on LinkedIn)
He could broaden use of LinkedIn by sharing how curriculum design works month‑to‑month, e.g., employer interviews, cohort case studies, or by hosting live Q&As with alumni navigating remote careers.
Gustavo Manriquez – CEO, Banco Supervielle
Gustavo “Paco” Manriquez stepped into the top role at Banco Supervielle on October 1, 2024, after eight transformational years as CEO of Banco Macro.
His career spans over 30 years in banking at Citibank, Scotiabank Uruguay, and Macro, where he executed bold digital transformations focused on SMEs and retail clients.
His leadership mantra?
“Making things happen,” backed by a deep belief in Argentina’s economic potential and the need for a modern financial infrastructure.
Who Should Follow Gustavo?
- Finance professionals tracking digital banking in LATAM
- Business leaders experimenting with legacy-to-digital transitions
- Students curious about strategic banking leadership in crisis environments
About Banco Supervielle
Banco Supervielle is a leading universal bank in Argentina, part of the NYSE-listed Grupo Supervielle.
With Gustavo at the helm, innovation has accelerated: the digital brokerage platform IOL now generates 21% of fee income, serving over 580,000 active clients; an increase of 14% year‑over‑year.
Banco Supervielle posted AR$8.9 billion net income in 3Q24, while credit growth continues across retail, SMEs, and corporate segments.
LinkedIn Content Strategy
Gustavo tends to use LinkedIn for high‑level announcements: his appointment, strategic vision, and occasionally commentary on Argentina’s financial landscape.
He doesn’t post frequently, but when he does, it is tied to external media coverage like his Cronista interview, amplifying his reach.
How he uses LinkedIn as branding tool
- Announces major career milestones and strategic shifts
- Links media interviews for credibility amplification
- Positions himself as both institutional veteran and digital innovator
What makes Gustavo different?
He brings together traditional banking gravitas and executional urgency.
Few Argentine bank CEOs combine Citi‑grade training, Macro’s digital legacy, and a public persona committed to transforming financial inclusion at scale.
Key Takeaways for Your LinkedIn Strategy
- Use LinkedIn largely as a credibility amplifier
- Leverage interviews or external media to extend messaging
- Position major bank initiatives or digital milestones
Where Gustavo can grow (on LinkedIn)
Gustavo could build thought leadership by writing short essays on financial inclusion, digital banking, or SME strategy, areas he’s leading transformation in. Adding behind‑the‑scenes reflections or leadership culture stories would deepen engagement.
Ariel Saban – Co‑Founder & CEO, Global Task
Ariel Saban co-launched Global Task in 2006, driven by a frustration familiar to many tech entrepreneurs: “we couldn’t explain what we did” when pitching overseas markets.
A Miami-based mentorship pivoted not just their messaging but also their entire business model, leading to clear positioning, stronger lead generation, and steady global growth.
Who Should Follow Ariel?
- CIOs and tech leads in banking and insurance
- AI/cloud professionals working in LATAM fintech
- Founders of consulting firms focused on tech-enabled digital transformation
About Global Task
Global Task is a Buenos Aires- and New York-based consultancy specializing in AI and cloud modernization for financial services.
Since founding, it has served over 200 clients and employs roughly 51–100 professionals, generating estimated revenues between US $10–50 million.
LinkedIn Content Strategy
Ariel actively writes thought leadership articles addressing real AI-driven innovation in finance, topics like GenAI adoption, process automation, and reliable implementation frameworks.
He also highlights internal events and engagements like AWS panels, positioning Global Task as both technically grounded and insightful.
How he uses LinkedIn as branding tool
- Publishes in-depth articles about AI’s role in financial services
- Showcases speaking and panel participation, especially with AWS
- Shares company culture and team achievements—even during internal events
What makes Ariel different?
He’s a technologist with a translator’s mindset: not just coding solutions, but crafting narratives that show why they matter.
His leadership voice combines engineering rigor with relatable storytelling, making sophisticated transformation feel human.
Key Takeaways for Your LinkedIn Strategy
- Use long-format content (articles) to anchor technical authority
- Highlight public visibility through events and panels
- Showcase internal culture and teamwork to reflect brand values
Where Ariel can grow (on LinkedIn)
Ariel has the potential to deepen his content by sharing anonymized client case studies or ROI snapshots. Small video snippets or mini-whitepapers on overcoming AI adoption challenges could reinforce his credibility and offer tactical value.
Mauro Busso – CEO, DICSYS
Mauro Schuss today leads DICSYS with a single goal: make Argentine tech shine globally.
He came from Tsoft, where he helped manage big service teams. Then he pivoted to DICSYS as CEO.
We get to see his journey on LinkedIn: posts from global summits, celebrating the company’s 15th anniversary with vivid photos of team joy, and announcing his MBA success. It feels real, not rehearsed.
You feel like you’re walking into their office with him. You hear the chatter of the engineers. You sense pride in longevity, growth, and culture.
Who Should Follow Mauro?
- Tech leads and software engineers aiming to grow into leadership roles
- People curious about building strong R&D cultures
- Anyone exploring how tech companies evolve in Argentina
About DICSYS
DICSYS started in Córdoba and has spread across LatAm, helping big clients with Business Intelligence and analytics using tools like MicroStrategy, SAS, QlikView… you name it.
They’re ISO 9001 certified, CMMI Dev Level 3 certified, with over 200 consultants working across industries like retail, telecom, finance, and more. You can practically feel their data engine humming.
LinkedIn Content Strategy
Mauro keeps it conversational. He shares behind-the-scenes moments from events like InnovationDays.
He reflects on leaving his old role, earning his MBA, and celebrating team wins at company anniversaries. Each post gives a quick window into leadership in action, without sounding corporate.
How he uses LinkedIn as a branding tool
- Posts real moments: team parties, think sessions, and academy milestones
- Frames personal milestones like his MBA as inspiration to others
- Makes tech feel human by celebrating the people behind the code
What makes Mauro different?
He’s vulnerable enough to share both struggle and success.
He focuses on the collective story: the team, the academy, the journey, not just his own title. It makes us feel connected.
Key Takeaways for Your LinkedIn Strategy
- Show the faces behind your brand: photos, milestones, and moments
- Use simple personal stories (leaving a job, earning a degree) to build connection
- Celebrate progress together. Culture as content
Where Mauro can grow on LinkedIn
He could dive deeper with mini case studies from DICSYS Academy. Or host live Q&A chats about leadership or R&D culture. That would let people connect even more deeply with the team and vision.
Santiago La Rosa Pedernera – Co‑Founder & CEO, Suite SIDOM
Ever felt cross-border trade feels like a maze? Santiago did too. That’s why Suite SIDOM exists.
He built it to untangle logistical nightmares across Latin America.
It started slow. Then Forbes Argentina covered them: clients in 12 LATAM countries, now aiming for Asia and Middle East. Now with over 1,000 clients, 12,000 active users, and 190+ employees.
That story lights you up. It shows what resilience, and clear communication, can unlock.
Who Should Follow Santiago?
- Exporters struggling with customs and logistics
- SaaS founders chasing regional expansion
- Anyone building tech platforms for real-world problems
About Suite SIDOM
Suite SIDOM is a trade-tech platform handling duties, paperwork, payments, shipping, and ERP integration.
They were pioneers with robotic process automation (RPA) for customs brokers during the pandemic.
They even launched the first payment button for external trade in Latin America, embedding services like insurance and supplier contracts directly into workflows.
Their GMV today is $264 billion from 1.7 M+ operations annually, and they’re targeting 25 markets by end of 2025.
LinkedIn Content Strategy
Santiago posts with clarity. He breaks down trade-complexity into approachable narrative.
He shares media features like Forbes Argentina. He opens up about leadership choices such as equity splits, expansion plans, and tech integrations.
It’s storytelling that teaches.
How he uses LinkedIn as a branding tool
- Highlights earned press and digs into what it means
- Opens up internal startup stories about things like equity decisions and team dynamics
- Frames product milestones inside the bigger vision of making trade seamless
What makes Santiago different?
He balances honesty with ambition.
Whether talking equity or tech features, he keeps it grounded.
That mix of operational insight and thoughtful vision makes followers trust what he builds.
Key Takeaways for Your LinkedIn Strategy
- Use media wins as invitation to deeper story
- Be transparent about leadership decisions—it builds trust
- Connect features or product updates to how they solve real problems
Where Santiago can grow on LinkedIn
He could share explainer videos of SIDOM in action. Or host live Q&As about trade-tech challenges. Or publish user stories showing how SME traders saved time and money.
Esteban Wolf – CEO, CHOCORISIMO S.A.
Imagine chocolate that smells of Argentina and tastes like pride. That’s Chocorisimo. Esteban is the founder.
His life story adds grit: at 15 he took over supporting family when his father was imprisoned. He started businesses out of necessity.
When he spoke at Usina de Emprendedores -“La aventura de emprender en Argentina”- it went viral. People saw honesty and survived betrayal.
There’s depth behind each bar of chocolate. Real stories. Bold resilience.
Who Should Follow Esteban?
- Artisan makers building bold brands
- Entrepreneurs thriving despite adversity
- Anyone who loves business stories wrapped in product
About CHOCORISIMO
Chocorisimo crafts gourmet Argentine chocolate with real flavor and personality.
Esteban built workshops, launched new flavor drops, and shares behind-the-scenes of creation and scale.
He’s also part of Argentina’s startup community, mentoring others and speaking at events with raw candor .
LinkedIn Content Strategy
Esteban keeps it personal and sensory.
He shares photos of new chocolate launches. He describes the smell of roasting beans and the smooth snap of tempered chocolate.
He also posts reflections on entrepreneurship, facing adversity, building teams, and staying creative.
How he uses LinkedIn as a branding tool
- Shares educational and motivational event talks
- Highlights product evolution about new flavors, packaging, and factory moments
- Inspires with candid reflections on resilience and community
What makes Esteban different?
He blends artistry and real-life hardship.
He speaks not as a polished CEO but as a human who’s faced real challenges. That vulnerability feels refreshing.
Key Takeaways for Your LinkedIn Strategy
- Combine sensory product storytelling with emotional honesty
- Use speaking events to establish credibility
- Show both product and process. Let people taste through your words
Where Esteban can grow on LinkedIn
He could post video snippets of chocolate tastings, a quick tour of the factory at dawn, or conversations with the artisans behind each bar. He could spotlight customer stories or team profiles to expand the human side behind the brand.
Marcelo Cavazzoli – Founder & CEO, Lemon Cash
Marcelo started programming at 12. By 2019 he launched Lemon to make crypto accessible for Latin Americans.
He went from YouTube tutorials to raising over $44M and building a platform like Lemon Cash.
Today over 3 million users rely on Lemon. More than 1 million VISA debit cards issued across Argentina and LatAm.
They hit 2 million users by 2023 and keep growing.
If you ever fumbled with crypto, Lemon just simplifies it.
Who Should Follow Marcelo?
- Crypto curious folks wanting real how-to approaches
- Fintech builders and blockchain developers
- Everyday consumers wanting clear insight into crypto tools
About Lemon Cash
Lemon Cash is more than an app.
It’s a wallet, debit card, and fintech tool, all in one. Users buy and hold crypto, spend with a card, send money, and it supports pesos too.
They raised $16.3 M in Series A led by Kingsway and others.
They grew staff from 5 to 35 and aimed to double again. More than 60K people were waiting for the Lemon Card even before launch.
LinkedIn Content Strategy
Marcelo shares fun CEO sessions and demo videos. He explains how crypto works, cashbacks, cards.
He highlights key milestones like funding rounds, product launches, new region expansion, and talks about industry setbacks and decisions, even in downturns.
How he uses LinkedIn as a branding tool
- Publishes demo videos and interviews to explain product simply
- Announces milestones about new user numbers, funding, card issuances
- Teaches through bite-sized posts on crypto topics
What makes Marcelo different?
He’s part teacher, part founder.
He tackles complex topics and makes them feel simple.
He’s humble enough to share industry downsizing, but still passionate about building a better financial future.
Key Takeaways for Your LinkedIn Strategy
- Use video and voice to personalize product demos
- Celebrate wins that matter: user counts, funding, features
- Teach something: crypto, finance, or product
Where Marcelo can grow on LinkedIn
Imagine a live AMA on crypto security. Picture infographic threads explaining DeFi or staking. Or short stories from Latino users who started saving with Lemon. All of that builds community and trust, not just followers.
