In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 7 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 7 Spanish CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

7 Spanish CEOs you must follow on LinkedIn in 2025

1. Iñigo López - CEO, Bicortex

• Company: Iñigo López is the CEO of BiCortex Languages & Translations, a global provider of language training and certified translation services. The company specializes in supporting immigration firms, relocation management companies, and destination service providers by offering both in-person and virtual language solutions tailored to the needs of globally mobile professionals.
• LinkedIn Activity: Iñigo actively shares insights on global mobility, relocation trends, and the evolving needs of international professionals. His posts often highlight industry events, such as his participation in Holiwork in Malmö, Sweden, where he engaged in discussions about relocation services and language training.
  
• Personal Branding: Positioning himself as a global mobility expert, Iñigo emphasizes the importance of language and cultural integration in successful relocations. His LinkedIn presence reflects a commitment to enhancing the experiences of expatriates and supporting organizations in navigating the complexities of international assignments.
  
• Why Follow: For professionals involved in international HR, relocation services, or global mobility, Iñigo offers valuable perspectives on language training and cultural adaptation. His insights can aid in developing more effective support systems for expatriates and globally mobile employees.‍
• What You Can Learn from Him: Iñigo exemplifies how specialized services, like language training and certified translations, play a crucial role in the broader context of global mobility. His approach underscores the significance of cultural competence and communication in facilitating successful international transitions.
  

2. Aline Gómez-Acebo Finat - CEO, Enjax

• Company: Aline Gómez-Acebo Finat holds dual leadership roles: she is the CEO of Eniax, an AI-driven digital health startup optimizing medical providers' agendas across eight countries, impacting over six million users monthly; and the Chief Sustainability Officer at ASISA, Spain's largest healthcare group. At ASISA, she integrates sustainability into core strategies, focusing on carbon neutrality, circularity, and the application of AI to enhance healthcare processes.
  
• LinkedIn Activity: Aline actively shares insights on sustainability, healthcare innovation, and leadership. Notable posts include:
  
  • Celebrating Eniax's recognition as a top AI startup in Natural Language Generation.
    
  • Discussing the challenges and collaborative efforts in decarbonizing the healthcare sector.
    
  • Reflecting on the importance of humility and collaboration in driving sustainability initiatives.
    
• Personal Branding: Aline positions herself as a visionary leader at the intersection of healthcare, technology, and sustainability. Her background in psychology informs her empathetic approach to leadership, emphasizing the human aspect of technological transformation. She advocates for integrating AI in healthcare to improve efficiency while maintaining a strong focus on environmental and social governance (ESG) principles.
  
• Why Follow: For insights into the future of sustainable healthcare, the integration of AI in medical services, and authentic leadership experiences. Aline's journey offers valuable lessons for professionals interested in the confluence of technology, sustainability, and human-centric leadership.
• What you can learn from her: Aline exemplifies how to lead transformative initiatives in traditional industries by embracing innovation and sustainability. Her approach underscores the importance of empathy, adaptability, and collaboration in driving meaningful change. Professionals can learn from her strategies to implement AI solutions that are both effective and ethically grounded, as well as her commitment to fostering inclusive and sustainable organizational cultures.
  
  

3. Laura Urquizu - CEO, Red Points

• Company: Laura Urquizu is the CEO and President of Red Points, a Barcelona-based SaaS company specializing in digital brand protection. Under her leadership since 2014, Red Points has transformed from a service-based model into a globally recognized AI-driven platform that combats counterfeiting, piracy, and brand impersonation online. The company now serves over 1,300 clients, employs more than 300 people, and has removed over 26 million instances of online fraud.‍
• LinkedIn Activity: Laura actively shares insights on brand protection, AI advancements, and leadership. Notable posts include:
• ‍Personal Branding: Laura positions herself as a thought leader at the intersection of technology, brand protection, and innovation. Recognized as one of the “50 Most Influential Women Entrepreneurs and Investors in the European Technology Industry” by EU-Startups and one of the “Top 50 SaaS CEOs” by The Software Report, she emphasizes the importance of AI in safeguarding brands and the need for continuous innovation in the digital landscape.‍
• Why Follow: For insights into the future of digital brand protection, the impact of AI on combating online fraud, and authentic leadership experiences in scaling a tech company globally. Laura's expertise offers valuable lessons for professionals navigating the challenges of digital transformation and brand integrity. Discussing the evolving challenges of brand protection in the age of AI and how Red Points leverages technology to combat online fraud.
  Announcing the launch of Red Points' comprehensive study, "The Counterfeit Buyer Teardown," highlighting the rise of AI-driven counterfeit websites.
  Reflecting on the importance of value-driven strategies over competing solely on price in business.‍
• What You Can Learn from Her: Laura exemplifies how to lead a company through significant transformation by embracing innovation and technology. Her approach underscores the importance of proactive strategies in brand protection and the role of AI in addressing complex digital threats. Professionals can learn from her emphasis on value-driven leadership and the integration of advanced technologies to solve real-world problems.

4. Avi Meir - CEO, Travelperk

• Company: Avi Meir is the Co-founder and CEO of TravelPerk, a Barcelona-based SaaS platform revolutionizing business travel. Founded in 2015, TravelPerk offers an all-in-one solution for booking, managing, and reporting corporate travel. Under Avi's leadership, the company has become one of Europe's fastest-growing tech startups, expanding globally and acquiring companies like AmTrav to strengthen its presence in the U.S. market.
• LinkedIn Activity: Avi actively shares insights on company milestones, leadership philosophies, and personal reflections. Notable posts include:
  
  
  • Announcing TravelPerk's bold rebranding to reflect its evolution and vision for integrated travel and expense management.
  • Emphasizing inclusive hiring practices by officially removing university degree requirements for most roles at TravelPerk.
  • Advocating for family-friendly workplace policies, celebrating team members' life milestones, and tracking "TK Babies" as a personal success metric.
  • Sharing personal experiences on parenting, such as reducing his children's screen time to encourage reading.
• Personal Branding: Avi positions himself as a visionary leader who values innovation, inclusivity, and work-life balance. His posts often blend professional insights with personal anecdotes, showcasing a leadership style that is both strategic and empathetic.
• Why follow: For insights into scaling a tech startup, implementing inclusive workplace policies, and balancing leadership with personal growth. Avi's transparent and thoughtful posts provide valuable lessons for entrepreneurs and professionals alike.‍
• What You Can Learn from Him: Avi exemplifies how to lead a company through rapid growth while maintaining a strong organizational culture. His emphasis on adaptability, employee well-being, and customer-centric innovation offers a blueprint for sustainable success in the tech industry.
  

5. Juan de Antonio - CEO, Cabify

• Company: Juan de Antonio is the Founder and CEO of Cabify, a Madrid-based ride-hailing company established in 2011. Under his leadership, Cabify has expanded its operations to over 50 cities across seven countries, becoming Spain's first unicorn in 2018. The company is recognized for its commitment to sustainable urban mobility, aiming to reduce street congestion by offering efficient and eco-friendly transportation alternatives.‍
• LinkedIn Activity: Juan actively shares updates on Cabify's initiatives and his perspectives on leadership and sustainability. Notable posts include:‍
• Personal Branding: Juan positions himself as a visionary leader at the intersection of technology, sustainability, and entrepreneurship. His background in telecommunications engineering and an MBA from Stanford University inform his strategic approach to business. He is also involved with Endeavor Spain, supporting the next generation of entrepreneurs.‍
• Why Follow: For insights into scaling a tech startup in the transportation sector, implementing sustainable business practices, and fostering a culture that promotes innovation and entrepreneurship. Announcing the addition of 196 electric vehicles to Cabify's fleet, a move aligned with the company's goal to decarbonize urban mobility. Discussing the importance of company culture and the role of leadership in fostering an environment that encourages innovation and growth.
• ‍What You Can Learn from Him: Juan exemplifies how to lead a company through rapid growth while maintaining a strong commitment to sustainability and social impact. His approach underscores the importance of aligning business objectives with broader societal goals.

6. Bibiana Rodríguez - CEO, Two Hearts

• What You Can Learn from Her: Bibiana exemplifies how to lead a successful digital marketing agency by combining creativity with strategic thinking. Her approach underscores the importance of understanding client needs, staying updated with industry trends, and delivering impactful marketing solutions.
• Company: Bibiana Rodríguez is the CEO of Two Hearts Digital Marketing, a dynamic agency specializing in digital marketing strategies. The company focuses on enhancing online presence, driving engagement, and delivering measurable results for clients across various industries.LinkedIn Activity: Bibiana actively shares insights on digital marketing trends, effective communication strategies, and the evolving landscape of online business. Her posts often highlight successful campaigns, innovative marketing techniques, and the importance of adapting to digital transformations.‍
• Personal Branding: Positioning herself as a passionate businesswoman, Bibiana emphasizes her expertise in marketing, communication, and the online world. Her LinkedIn profile reflects a commitment to helping businesses thrive in the digital age through strategic planning and creative solutions.‍
• Why Follow: For valuable perspectives on digital marketing, brand development, and effective communication in the online sphere. Bibiana's experience and insights are beneficial for professionals looking to enhance their digital strategies and stay ahead in the competitive market.
  
  

7. Elena Gómez del Pozuelo - CEO, TheFriendlyCompanies

• What You Can Learn from Her: Elena exemplifies how to successfully lead and scale businesses that prioritize social responsibility and inclusivity. Her approach demonstrates the impact of aligning business strategies with societal values, fostering environments where both businesses and employees thrive.
• Company: Elena Gómez del Pozuelo is a seasoned entrepreneur and investor, currently serving as the CEO of TheFriendlyCompanies and BebeDeParis.com. TheFriendlyCompanies.com focuses on creating businesses that promote work-life balance and family-friendly policies, while BebeDeParis.com is a leading e-commerce platform specializing in premium baby gifts with a global franchise model.‍
• LinkedIn Activity: Elena actively shares insights on entrepreneurship, digital transformation, and gender equality in the workplace. Notable posts include:
• ‍Personal Branding: Elena positions herself as a thought leader in digital entrepreneurship and women's leadership. As the Executive President of Womenalia, she advocates for female empowerment in the business world. Her involvement in various boards, including Holaluz and Sacyr, underscores her commitment to innovation and sustainable development.‍
• Why Follow: For valuable insights into building family-friendly businesses, promoting gender equality in corporate environments, and understanding the dynamics of digital entrepreneurship. Elena's extensive experience offers guidance for professionals aiming to create inclusive and innovative workplaces.
  Discussing the strategic importance of mental health in the workplace. Highlighting the necessity of parity in corporate boards by 2026. Promoting female entrepreneurship and support for rural women entrepreneurs.

6 takeaways from 7 CEOs who are crushing it on LinkedIn

The CEOs we've highlighted exemplify how strategic personal branding on LinkedIn can amplify leadership presence, foster trust, and drive business success. Here are actionable takeaways from their approaches:

1. Define and communicate your core values

Successful leaders articulate their unique strengths, leadership styles, and visions clearly. By consistently sharing content that reflects their core values, they build authenticity and trust with their audience.

2. Share authentic stories and experiences

Engaging narratives about personal journeys, challenges overcome, and lessons learned resonate deeply. CEOs who share such stories humanize their brand, making their leadership relatable and inspiring.

3. Engage in thought leadership

By offering insights, analyses, and predictions relevant to their industry, leaders position themselves as thought leaders. This not only showcases expertise but also fosters meaningful conversations with peers and followers.

4. Include visual and video content

Incorporating videos and visuals can enhance engagement. CEOs utilizing direct-to-camera videos or behind-the-scenes glimpses provide a more personal connection, catering to the growing preference for visual content on platforms like LinkedIn.

5. Maintain consistency across platforms

A cohesive personal brand across LinkedIn and other platforms reinforces credibility. Consistent messaging, tone, and visuals ensure that the audience receives a unified impression, strengthening brand recognition.

6. Engage actively with your network

Beyond posting content, actively engaging by commenting, sharing, and initiating discussions fosters a sense of community. Such interactions demonstrate approachability and a genuine interest in others' perspectives.