Deepinder Goyal – Co-founder & CEO of Zomato

Expertise & Background

Deepinder Goyal built Zomato from the ground up to help people discover good food easily. He turned his idea into one of India’s top consumer tech brands. His leadership style is admired for its openness and resilience. He often shares stories about the real challenges behind building a massive company.

About Zomato

Zomato connects restaurants, delivery partners and customers on a single platform. What began as a simple menu directory now powers millions of daily food orders in India and beyond. Deepinder’s constant push for better customer experience and sustainability keeps Zomato ahead of its competitors.

Content Strategy on LinkedIn

Deepinder’s content highlights:

• Leadership advice: His lessons on building teams and making tough calls.
• Business updates: News about expansions, partnerships and sustainability moves.
• Human stories: Posts that thank delivery partners and restaurant owners.
• Industry views: Insights on the food-tech market and trends to watch.
• His writing style feels genuine and approachable.

LinkedIn as a Branding Tool

Deepinder uses LinkedIn to:

• Educate: Offer takeaways from Zomato’s growth story.
• Engage: Respond to comments and chat with followers.
• Promote: Celebrate launches and community programs that make headlines.

What Sets Deepinder Apart

• Authenticity: Speaks honestly about challenges and lessons learned.
• People-first: Publicly praises employees and partners.
• Vision: Promotes sustainable food delivery and innovative solutions.

Performance Metrics

• Followers: Around 859K.
• Engagement: Strong reactions and thoughtful comments on each post.
• Frequency: More active when big news drops or new goals are reached.

Key Takeaways for Your LinkedIn Strategy

• Be transparent about your journey.
• Highlight the team behind your brand.
• Share tips that others can actually use.

Suggestions for Further Growth

• Use short videos to give a peek inside operations.
• Talk more about failures and the lessons behind them.
• Co-post with other startup leaders for fresh perspectives.

Inspiration for Aspiring Professionals

Founders, food-tech enthusiasts and anyone managing large operations can learn a lot from Deepinder’s feed.

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Bhavish Aggarwal – Co-founder & CEO of Ola

Expertise & Background

Bhavish Aggarwal created Ola to make everyday commuting easier and more affordable. He scaled Ola into India’s biggest ride-hailing platform and later expanded into electric vehicles. He believes India can lead the world in green mobility and is building that future step by step.

About Ola

Ola started as a cab-booking app and now powers a full mobility ecosystem. Ola Electric builds electric scooters, invests in battery tech and expands India’s charging network. Bhavish’s long-term vision includes cleaner air and smarter cities.

Content Strategy on LinkedIn

Bhavish’s posts focus on:

• New products: Previews of EVs and charging tech.
• Sustainability: Progress on green goals and carbon cuts.
• Leadership insights: His thoughts on building teams and driving innovation.
• Public input: Invites followers to share ideas and feedback.
• His content sparks conversation among tech fans and policymakers alike.

LinkedIn as a Branding Tool

He uses LinkedIn to:

• Educate: Explain tech updates in simple language.
• Engage: Ask the public for ideas and opinions.
• Promote: Show off launches and strategic partnerships.

What Sets Bhavish Apart

• Forward-looking: Always talks about India’s mobility future.
• Honest: Shares obstacles alongside wins.
• Community-driven: Encourages young engineers to dream big.

Performance Metrics

• Followers: About 303K.
• Engagement: High traction on EV and policy posts.
• Frequency: Posts when launching products or discussing new plans.

Key Takeaways for Your LinkedIn Strategy

• Make big ideas easy to grasp.
• Share how your work helps society and the planet.
• Keep followers involved with thoughtful questions.

Suggestions for Further Growth

• Add videos of new vehicle rollouts and behind-the-scenes tours.
• Run polls about what EV owners want most.
• Feature stories from Ola drivers and users.

Inspiration for Aspiring Professionals

Mobility builders, green-tech founders and hardware innovators will find lots of inspiration in Bhavish’s posts.

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Suresh Sambandam – Founder & CEO of Kissflow

Expertise & Background

Suresh Sambandam launched Kissflow to help teams automate workflows without needing coding skills. He is a well-known voice in India’s SaaS industry and a champion of the no-code movement. His posts feel like free mini-masterclasses for product builders.

About Kissflow

Kissflow is a no-code platform for managing work processes. It helps companies save time and boost productivity. Under Suresh’s leadership, Kissflow has won customers around the world and proven that bootstrapped SaaS companies can thrive globally.

Content Strategy on LinkedIn

Suresh shares:

• Product insights: Tips for building simple, useful software.
• SaaS trends: His take on no-code and automation shifts.
• Startup lessons: Stories about growing Kissflow step by step.
• Customer wins: Real examples of how companies use Kissflow.
• He writes in a way that feels personal and practical.

LinkedIn as a Branding Tool

He uses LinkedIn to:

• Educate: Give actionable advice to founders and product managers.
• Engage: Answer comments and encourage debates.
• Promote: Share client success stories and product updates.

What Sets Suresh Apart

• Teacher’s approach: Explains ideas simply and clearly.
• Community focus: Supports India’s SaaS founders openly.
• Product mindset: Keeps posts anchored in solving real user needs.

Performance Metrics

• Followers: About 177K.
• Engagement: Good likes and helpful comments from fellow SaaS leaders.
• Frequency: New insights pop up every few weeks, usually tied to product launches.

Key Takeaways for Your LinkedIn Strategy

• Teach readers something valuable in every post.
• Use client stories to prove your impact.
• Be open to discussion and ideas from followers.

Suggestions for Further Growth

• Post more walkthrough videos.
• Share more behind-the-scenes startup memories.
• Collaborate with other SaaS experts for co-written posts.

Inspiration for Aspiring Professionals

If you want to build SaaS, understand no-code or grow a product-led business, Suresh’s posts are practical gold.

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Shashank ND – Co-founder & CEO of Practo

Expertise & Background

Shashank ND co-founded Practo to make healthcare more accessible and connected. He spotted the need for a digital-first approach to finding doctors and managing medical records in India. Over the years, he has grown Practo into a leading health-tech platform trusted by millions.

About Practo

Practo helps users find doctors, book appointments and order medicines online. It also offers telemedicine services and digital health records. Under Shashank’s leadership, Practo has become a household name for healthcare solutions across India.

Content Strategy on LinkedIn

Shashank shares posts about:

• Health-tech trends: His thoughts on digital health and teleconsultations.
• Company news: Announcements about new services and partnerships.
• Leadership notes: Reflections on team culture and customer trust.
• Healthcare stories: Spotlights on how Practo helps patients daily.
• His posts feel warm and community-focused.

LinkedIn as a Branding Tool

He uses LinkedIn to:

• Educate: Spread awareness about healthcare innovations.
• Engage: Answer questions and connect with health professionals.
• Promote: Share success stories and growth milestones.

What Sets Shashank Apart

• Patient-first mindset: Talks about real patient outcomes.
• Transparency: Shares how Practo responds to health crises.
• Inspiring: Encourages digital adoption in India’s healthcare space.

Performance Metrics

• Followers: About 12K.
• Engagement: Loyal comments from patients and health experts.
• Frequency: Shares updates every few months.

Key Takeaways for Your LinkedIn Strategy

• Focus your posts on real customer value.
• Use stories to make your impact clear.
• Stay accessible and open to questions.

Suggestions for Further Growth

• Post more video explainers about new features.
• Share stories directly from doctors and patients.
• Collaborate with public health voices for wider reach.

Inspiration for Aspiring Professionals

If you want to solve big problems with tech in healthcare or social sectors, follow Shashank for ideas and encouragement.

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Kunal Shah – Founder & CEO of CRED

Expertise & Background

Kunal Shah is known as a serial entrepreneur who loves solving financial problems with smart tech. He founded CRED to make paying credit card bills rewarding and easy for India’s growing urban users. He shares sharp, thought-provoking posts that often go viral.

About CRED

CRED rewards users for paying credit card bills on time. It also offers curated shopping, travel and lending services for its members. Kunal’s vision focuses on trust, community and building premium experiences for financially responsible users.

Content Strategy on LinkedIn

Kunal’s posts stand out because they include:

• One-liners: Bold statements that spark debate.
• Money insights: Thoughts on how Indians spend and save.
• Start-up wisdom: Hard truths about building and funding companies.
• Audience polls: Questions that get thousands of responses.
• His feed feels like a daily masterclass in consumer behaviour.

LinkedIn as a Branding Tool

He uses LinkedIn to:

• Educate: Drop bite-sized lessons on fintech and consumer psychology.
• Engage: Start viral discussions with sharp observations.
• Promote: Subtly tie posts back to CRED’s mission and value.

What Sets Kunal Apart

• Unfiltered: Says what many are afraid to say.
• Curious: Uses questions to learn from his massive audience.
• Community builder: Inspires young entrepreneurs to think differently.

Performance Metrics

• Followers: Over 1 million.
• Engagement: Thousands of likes and comments per post.
• Frequency: Posts often — short, punchy and highly shareable.

Key Takeaways for Your LinkedIn Strategy

• Keep your posts short and thought-provoking.
• Ask questions that make people reflect and comment.
• Be authentic, even if your views are unconventional.

Suggestions for Further Growth

• Share deeper stories behind big CRED decisions.
• Experiment with short videos explaining money hacks.
• Highlight team members who shape CRED’s culture.

Inspiration for Aspiring Professionals

Anyone curious about consumer startups, fintech trends or building a viral personal brand should follow Kunal for daily insights.

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Roshni Nadar Malhotra – Chairperson & CEO of HCL Corporation

Expertise & Background

Roshni Nadar Malhotra is India’s first woman to lead a listed IT company as chairperson and CEO of HCL Corporation. She combines a strong business sense with a passion for philanthropy and sustainability. Her posts reflect her commitment to purpose-driven leadership.

About HCL Corporation

HCL Corporation holds the majority stake in HCL Technologies, one of India’s largest IT services firms. The company works in cloud computing, cybersecurity and digital transformation. Roshni also leads various education and conservation initiatives through the Shiv Nadar Foundation.

Content Strategy on LinkedIn

Roshni’s posts cover:

• Leadership reflections: Thoughts on creating inclusive work environments.
• Social impact: Updates on education, skill-building and sustainability programs.
• Corporate milestones: Celebrating team wins and new tech partnerships.
• Women in leadership: Encouraging young women to lead in tech and beyond.
• Her tone is thoughtful and inspiring.

LinkedIn as a Branding Tool

She uses LinkedIn to:

• Educate: Share insights on responsible business.
• Engage: Highlight changemakers within and outside HCL.
• Promote: Announce corporate achievements and foundation projects.

What Sets Roshni Apart

• Impact-driven: Puts people and communities at the heart of decisions.
• Role model: Champions diversity in leadership.
• Balanced: Blends corporate success with social good.

Performance Metrics

• Followers: About 3K.
• Engagement: Steady interactions from industry peers and non-profits.
• Frequency: Posts during key initiatives and important announcements.

Key Takeaways for Your LinkedIn Strategy

• Use your voice to highlight social causes alongside business news.
• Celebrate your team’s efforts.
• Encourage dialogue on topics that matter to you personally.

Suggestions for Further Growth

• Post more behind-the-scenes stories about foundation work.
• Share leadership lessons from navigating tough markets.
• Collaborate with other women leaders for joint posts.

Inspiration for Aspiring Professionals

Future leaders in tech, CSR and social entrepreneurship will find Roshni’s posts motivating and thoughtful.

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Adhil Shetty – CEO of BankBazaar

Expertise & Background

Adhil Shetty leads BankBazaar, India’s leading online marketplace for personal finance products. He has a clear mission to make financial choices transparent and simple for millions of Indians. His posts focus on financial inclusion, credit awareness and consumer empowerment.

About BankBazaar

BankBazaar lets users compare and apply for credit cards, loans and insurance. It brings banks and customers together with easy-to-use tools and unbiased advice. Adhil’s leadership keeps the platform trusted and user-focused in a complex industry.

Content Strategy on LinkedIn

Adhil’s posts highlight:

• Money management tips: How to handle credit wisely.
• Fintech trends: His thoughts on the future of personal finance.
• Consumer stories: Real-life experiences that show how better choices improve lives.
• Industry news: Views on policy changes and economic trends.
• His tone is practical and educates everyday readers.

LinkedIn as a Branding Tool

He uses LinkedIn to:

• Educate: Break down banking jargon into clear language.
• Engage: Reply to questions and guide consumers.
• Promote: Share company achievements and partnerships.

What Sets Adhil Apart

• Clear communicator: Makes complex financial topics easy to grasp.
• Consumer champion: Always focused on empowering users.
• Trusted voice: Widely quoted by media and finance leaders.

Performance Metrics

• Followers: About 632K.
• Engagement: Strong likes and shares on money tips and trend posts.
• Frequency: Consistent updates about once a month or around new campaigns.

Key Takeaways for Your LinkedIn Strategy

• Share practical advice that solves real problems.
• Use clear, simple language to build trust.
• Celebrate your company’s role in improving lives.

Suggestions for Further Growth

• Post short video explainers about financial basics.
• Host LinkedIn Live Q&As with finance experts.
• Share more behind-the-scenes stories of building BankBazaar.

Inspiration for Aspiring Professionals

Anyone interested in fintech, financial literacy or building trusted consumer brands should watch Adhil’s feed closely.

Final thoughts

These seven CEOs show how India’s top founders and leaders use LinkedIn to build trust, share knowledge and inspire change. If you want to grow your own voice on LinkedIn, study what makes each of them stand out and adapt their approaches to your own style.

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Satya Nadella – CEO at Microsoft

Expertise & Background

Satya Nadella leads Microsoft, one of the most valuable companies worldwide, where he has championed a cultural transformation rooted in empathy, collaboration, and innovation. Originally from Hyderabad, India, Satya joined Microsoft in 1992 and climbed the ranks through technical and leadership roles. His personal interest in technology’s human impact drives his focus on AI and cloud advancements that benefit people globally.

About Microsoft

Microsoft remains a pillar of enterprise and consumer technology, with robust offerings in cloud computing, productivity software, and AI research. Under Satya’s leadership, Microsoft has expanded Azure, invested heavily in AI, and strengthened its position as a trusted technology partner for businesses and governments.

Content Strategy on LinkedIn

Satya’s posts usually highlight:

• Thought Leadership: Sharing insights on the future of AI, responsible technology, and ethical innovation.
• Product Highlights: Announcing major updates for Microsoft 365, Azure, and AI initiatives.
• People Stories: Recognizing Microsoft teams and partners making a difference in their communities.
• Global Impact: Showcasing the company’s sustainability and accessibility commitments.

LinkedIn as a Branding Tool

Satya uses LinkedIn to:

• Educate followers about AI’s role in transforming industries.
• Spotlight employees and their achievements.
• Engage audiences by promoting a people-first approach to tech.
• Strengthen Microsoft’s brand as a leader in responsible AI.

What Sets Satya Apart

• Empathy-Focused Leadership: Satya’s posts reflect his belief that empathy is core to innovation.
• Global Outlook: He regularly addresses worldwide challenges and opportunities in tech.
• Authenticity: His tone remains approachable, inspiring trust and dialogue.

Performance Metrics

• Followers: Over 11 million on LinkedIn.
• Engagement: Posts attract tens of thousands of reactions and thoughtful comments.
• Content Frequency: Shares content consistently, with more posts around product launches and keynotes.

Key Takeaways for Your LinkedIn Strategy

• Highlight your company’s mission and people.
• Share ideas on industry trends and future possibilities.
• Keep your tone authentic and engaging.

Suggestions for Further Growth

• Add more behind-the-scenes videos.
• Include candid employee stories to humanize the brand.
• Experiment with interactive posts or polls.

Inspiration for Aspiring Professionals

Satya’s profile is ideal for:

• Leaders aiming to transform company culture.
• Tech professionals interested in AI’s social impact.
• Managers looking to balance technology with empathy.

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Andy Jassy – CEO at Amazon

Expertise & Background

Andy Jassy took the helm of Amazon in 2021 after founding and scaling Amazon Web Services (AWS) into the world’s top cloud platform. His deep understanding of cloud computing and his commitment to customer obsession make him a well-respected leader in tech. He is known for clear communication and a relentless focus on innovation.

About Amazon

Amazon remains a global powerhouse in e-commerce, cloud services, and smart technologies. Under Andy’s leadership, Amazon continues to expand into new markets while investing in automation, sustainability, and generative AI.

Content Strategy on LinkedIn

Andy’s posts typically include:

• Customer Stories: Sharing success stories from AWS clients.
• Business Insights: Offering perspectives on digital transformation and scalability.
• Company Updates: Announcing product rollouts and sustainability milestones.
• Industry Commentary: Providing thoughts on cloud trends and tech innovation.

LinkedIn as a Branding Tool

Andy uses LinkedIn to:

• Keep stakeholders informed about Amazon’s direction.
• Celebrate customer wins and partner achievements.
• Promote cloud education and best practices.
• Reinforce Amazon’s reputation as customer-first.

What Sets Andy Apart

• Customer-First Content: Stories revolve around how customers solve problems using AWS.
• Actionable Insights: Posts often offer advice for startups and IT leaders.
• Transparent Communication: He shares company challenges and solutions openly.

Performance Metrics

• Followers: Over 943,000 on LinkedIn.
• Engagement: Frequent high engagement on customer-focused posts.
• Content Frequency: Shares updates steadily, especially during big product events.

Key Takeaways for Your LinkedIn Strategy

• Use customer stories to illustrate impact.
• Be clear and concise when discussing complex tech.
• Engage directly with readers in the comments.

Suggestions for Further Growth

• Host occasional live Q&A sessions.
• Add short video updates from events.
• Encourage more employee takeovers for a fresh perspective.

Inspiration for Aspiring Professionals

Andy’s approach fits:

• Startup founders building cloud-first solutions.
• IT leaders scaling global services.
• Professionals wanting to communicate complex ideas simply.

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Sundar Pichai – CEO at Alphabet (Google)

Expertise & Background

Sundar Pichai leads Alphabet and Google, overseeing innovation in search, advertising, hardware, and cutting-edge AI. Originally from Chennai, India, Sundar joined Google in 2004 and rose to prominence by leading the development of Chrome, Android, and other household-name products. His focus remains on technology’s role in making information accessible and useful for all.

About Alphabet

Alphabet is the parent company of Google and other innovative businesses such as Waymo and DeepMind. Sundar guides the company’s investments in AI, sustainability, and digital safety, aiming to expand access to information responsibly.

Content Strategy on LinkedIn

Sundar’s posts cover:

• AI Leadership: Updates on new AI models and responsible deployment.
• Product Milestones: Celebrating launches like new Pixel devices or Search upgrades.
• Team Highlights: Recognizing Googlers and their community contributions.
• Thoughtful Commentary: Sharing his perspective on global tech ethics.

LinkedIn as a Branding Tool

Sundar uses LinkedIn to:

• Educate the public about Google’s tech advancements.
• Celebrate teams and foster internal pride.
• Address challenges in digital trust and safety.
• Position Google as a leader in ethical AI.

What Sets Sundar Apart

• Focus on Responsibility: His posts emphasize safety and fairness in tech.
• Clarity: Complex ideas are presented in a reader-friendly tone.
• Global Relevance: Content often addresses global issues like sustainability.

Performance Metrics

• Followers: Around 996,000 on LinkedIn.
• Engagement: Posts receive strong international interaction.
• Content Frequency: Active around product launches and major announcements.

Key Takeaways for Your LinkedIn Strategy

• Highlight your organization’s ethical commitments.
• Communicate big ideas clearly and concisely.
• Celebrate your team’s contributions.

Suggestions for Further Growth

• Post more live event snippets.
• Include user stories to show real-world impact.
• Share more personal reflections on leadership.

Inspiration for Aspiring Professionals

Sundar’s profile resonates with:

• Tech leaders guiding large, diverse teams.
• Innovators balancing growth with ethics.
• Professionals looking to communicate big visions simply.

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Anjali Sud – CEO at Tubi

Expertise & Background

Anjali Sud is the CEO of Tubi, a leading ad-supported streaming service. Before this, she made her mark as the transformative CEO of Vimeo, turning it into a global video software powerhouse. Anjali is admired for her bold decisions, clear vision, and for championing creative communities and diverse teams.

About Tubi

Tubi offers free, premium streaming content with personalized recommendations and innovative ad models. Under Anjali’s leadership, Tubi continues to grow its audience and push the boundaries of streaming technology.

Content Strategy on LinkedIn

Anjali’s posts cover:

• Leadership Insights: Thoughts on building companies and leading teams.
• Industry Trends: Commentary on the future of streaming and media tech.
• Team Highlights: Celebrating team wins and new milestones.
• Personal Stories: Reflections on her career and life lessons.

LinkedIn as a Branding Tool

Anjali uses LinkedIn to:

• Connect with media and tech professionals.
• Highlight Tubi’s latest shows and product features.
• Celebrate her team’s creativity and resilience.
• Inspire young leaders, especially women in tech.

What Sets Anjali Apart

• Relatable Voice: Shares personal career stories candidly.
• Clear Vision: Articulates where the industry is heading.
• Team-Oriented: Always credits her teams for success.

Performance Metrics

• Followers: Over 305,000 on LinkedIn.
• Engagement: Solid interaction on behind-the-scenes and industry posts.
• Content Frequency: Regularly shares updates and insights.

Key Takeaways for Your LinkedIn Strategy

• Don’t be afraid to share personal experiences.
• Highlight your team’s wins alongside company news.
• Use your profile to shape industry conversations.

Suggestions for Further Growth

• Post quick video snippets to share ideas.
• Host AMAs or live Q&A sessions.
• Share more user-focused content about Tubi’s audience.

Inspiration for Aspiring Professionals

Anjali’s profile speaks to:

• Young professionals building creative brands.
• Leaders navigating fast-changing industries.
• Women breaking into executive roles in media.

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Mary Barra – CEO at General Motors

Expertise & Background

Mary Barra is the chair and CEO of General Motors and one of the most influential leaders in the global auto industry. She began at GM as a co-op student and worked her way up through engineering and executive roles. Mary is known for driving GM’s bold pivot to electric vehicles and its push for a zero-emissions future.

About General Motors

GM is a global automotive giant accelerating the transition to electric and autonomous vehicles. Under Mary’s leadership, GM has invested billions in new technology, supply chain resilience, and sustainability initiatives.

Content Strategy on LinkedIn

Mary’s posts include:

• Sustainability Updates: GM’s EV strategy and climate goals.
• Innovation Highlights: New vehicle launches and cutting-edge tech.
• Employee Spotlights: Recognizing teams for their contributions.
• Industry Commentary: Her thoughts on transportation’s future.

LinkedIn as a Branding Tool

Mary uses LinkedIn to:

• Position GM as a leader in clean energy mobility.
• Celebrate employees and partners.
• Update stakeholders on GM’s progress and commitments.
• Engage with the broader business community.

What Sets Mary Apart

• Visionary Leadership: Clear direction for GM’s EV future.
• Grounded Messaging: Shares complex ideas simply.
• People Focus: Highlights the real people building GM’s future.

Performance Metrics

• Followers: Over 1 million on LinkedIn.
• Engagement: Strong engagement on sustainability and product posts.
• Content Frequency: Consistent updates during launches and events.

Key Takeaways for Your LinkedIn Strategy

• Keep your messaging aligned with your company’s vision.
• Spotlight real people behind big projects.
• Share progress openly to build trust.

Suggestions for Further Growth

• Use more short videos of new vehicle features.
• Include more candid leadership reflections.
• Run polls or posts that invite feedback from followers.

Inspiration for Aspiring Professionals

Mary’s example inspires:

• Engineers dreaming of leadership roles.
• Leaders navigating industry transformation.
• Professionals committed to sustainability and innovation.

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Jane Fraser – CEO at Citi

Expertise & Background

Jane Fraser is the CEO of Citi and the first woman to lead a major U.S. bank. With a career spanning consulting and top financial roles, Jane is respected for her strategic mindset and for steering Citi through transformative changes. She advocates for inclusion and sustainable finance.

About Citi

Citi is one of the world’s largest financial institutions, serving millions of customers in over 160 countries. Under Jane’s leadership, Citi focuses on digitization, responsible finance, and economic empowerment.

Content Strategy on LinkedIn

Jane’s content includes:

• Leadership Commentary: Thoughts on leading a diverse global bank.
• Diversity and Inclusion: Sharing Citi’s initiatives for equity and representation.
• Sustainable Finance: Updates on green investments and climate goals.
• Team Recognition: Highlighting employee stories and milestones.

LinkedIn as a Branding Tool

Jane uses LinkedIn to:

• Show Citi’s commitment to inclusive finance.
• Share updates that matter to customers and stakeholders.
• Celebrate the culture and people driving Citi forward.
• Engage policymakers and industry peers.

What Sets Jane Apart

• Trailblazer: First female CEO of Citi.
• Purposeful Voice: Posts center on impact and empowerment.
• Transparent Leadership: Shares clear goals and progress.

Performance Metrics

• Followers: Over 334,000 on LinkedIn.
• Engagement: Strong interest in diversity and climate posts.
• Content Frequency: Consistent updates during initiatives and key milestones.

Key Takeaways for Your LinkedIn Strategy

• Align your content with company values.
• Talk openly about inclusion and impact.
• Celebrate teams that make change happen.

Suggestions for Further Growth

• Post video interviews with team members.
• Host LinkedIn Lives about financial inclusion.
• Invite thought leaders for joint posts.

Inspiration for Aspiring Professionals

Jane’s page inspires:

• Finance professionals aiming for C-suite roles.
• Leaders promoting workplace equity.
• Anyone driving sustainable business change.

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Jamie Dimon – CEO at JPMorgan Chase

Expertise & Background

Jamie Dimon is the long-serving CEO and chair of JPMorgan Chase, one of the world’s largest financial institutions. Widely seen as one of the most influential voices in banking, Jamie is known for his frank economic insights and steady leadership through financial crises.

About JPMorgan Chase

JPMorgan Chase provides banking, investment, and wealth management services globally. Under Jamie’s guidance, the bank continues to innovate in digital banking and make major investments in community development and economic research.

Content Strategy on LinkedIn

Jamie’s posts include:

• Economic Outlooks: Comments on global economic trends and challenges.
• Company Initiatives: Updates on community investments and new programs.
• Leadership Messages: Sharing his perspectives from annual letters and interviews.
• Employee Highlights: Recognizing teams for excellent work.

LinkedIn as a Branding Tool

Jamie uses LinkedIn to:

• Communicate key economic insights.
• Promote JPMorgan Chase’s role in economic growth.
• Celebrate employees’ achievements and community impact.
• Build public trust through transparent communication.

What Sets Jamie Apart

• Straight Talk: Shares honest, clear views on markets and policy.
• Community Focus: Highlights investments in people and places.
• Authority: Posts reflect decades of industry leadership.

Performance Metrics

• Followers: Over 2 million on LinkedIn.
• Engagement: High interaction on economic updates.
• Content Frequency: Consistent posts around annual reports and events.

Key Takeaways for Your LinkedIn Strategy

• Be authentic when addressing complex topics.
• Share insights that position you as an expert.
• Recognize the people behind your company’s impact.

Suggestions for Further Growth

• Share more short economic explainers.
• Host Q&As on financial literacy.
• Post thought pieces co-authored with other leaders.

Inspiration for Aspiring Professionals

Jamie’s profile is valuable for:

• Finance leaders shaping big institutions.
• Executives building trust through transparency.
• Anyone wanting to communicate complex ideas clearly.

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Marc Benioff – CEO at Salesforce

Expertise & Background

Marc Benioff is the founder, chair, and CEO of Salesforce. He is widely known for pioneering cloud software and championing the idea that companies should serve all stakeholders, not just shareholders. With a background at Oracle and a passion for philanthropy, Marc has turned Salesforce into a top CRM platform and a model for socially responsible business.

About Salesforce

Salesforce helps companies connect with customers through CRM, data, and AI tools. Marc has expanded Salesforce’s reach through strategic acquisitions and a culture built on trust, innovation, and equality.

Content Strategy on LinkedIn

Marc’s posts feature:

• Purpose-Driven Updates: Sharing Salesforce’s commitments to equality and climate action.
• Product Highlights: Announcements about new acquisitions and cloud solutions.
• Community Engagement: Showcasing philanthropy and community projects.
• Leadership Reflections: Personal thoughts on ethical business and global responsibility.

LinkedIn as a Branding Tool

Marc uses LinkedIn to:

• Position Salesforce as a force for good.
• Inspire peers to embrace stakeholder capitalism.
• Celebrate employees and partners who make an impact.
• Drive discussions on ethical leadership.

What Sets Marc Apart

• Authenticity: Combines business success with social responsibility.
• Bold Advocacy: Speaks out on climate change and equality.
• Positive Tone: Posts motivate leaders to do good and do well.

Performance Metrics

• Followers: Over 166,800 on LinkedIn.
• Engagement: High engagement on posts about philanthropy and big announcements.
• Content Frequency: Shares insights consistently, especially around global events.

Key Takeaways for Your LinkedIn Strategy

• Let your mission shine through every post.
• Highlight how your company gives back.
• Use your influence to inspire positive change.

Suggestions for Further Growth

• Add short videos from live talks and panels.
• Share more personal stories from daily leadership moments.
• Highlight customer wins with data points.

Inspiration for Aspiring Professionals

Marc’s page inspires:

• Founders building mission-driven companies.
• Leaders balancing profit with purpose.
• Professionals who believe in business as a platform for change.

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Lisa Su – CEO at AMD

Expertise & Background

Lisa Su is the CEO and chair of AMD, a leading semiconductor company known for high-performance processors and graphics. With a PhD in electrical engineering, Lisa revived AMD with a focus on cutting-edge technology and a clear product vision. She is recognized as one of the most influential women in tech.

About AMD

AMD develops CPUs and GPUs that power PCs, consoles, and data centers. Under Lisa’s leadership, the company has gained market share and become a top competitor in the semiconductor industry, driving innovations in AI and gaming.

Content Strategy on LinkedIn

Lisa’s posts include:

• Product Launches: Showcasing new processors and performance milestones.
• Tech Events: Highlights from keynotes at global tech conferences.
• Team Recognition: Celebrating the engineers and staff behind big wins.
• Partnership Announcements: Updates on collaborations with industry leaders.

LinkedIn as a Branding Tool

Lisa uses LinkedIn to:

• Keep tech followers informed about AMD’s roadmap.
• Highlight her team’s achievements.
• Reinforce AMD’s role in shaping the future of computing.
• Connect with partners and investors.

What Sets Lisa Apart

• Technical Authority: Shares real data and specs.
• Humble Approach: Gives credit to her teams.
• Future-Focused: Emphasizes how AMD products enable next-gen tech.

Performance Metrics

• Followers: Over 85,000 on LinkedIn.
• Engagement: High engagement around launches and keynotes.
• Content Frequency: More active during product release seasons.

Key Takeaways for Your LinkedIn Strategy

• Communicate complex tech in an engaging way.
• Celebrate the team behind your products.
• Share milestones with excitement and transparency.

Suggestions for Further Growth

• Post more behind-the-scenes engineering stories.
• Share quick demo videos and hardware tests.
• Interact more with fan comments and questions.

Inspiration for Aspiring Professionals

Lisa’s profile motivates:

• Engineers who want to lead companies.
• Women thriving in STEM leadership.
• Innovators bringing breakthrough products to market.

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Clara Shih – CEO at Hearsay Social

Expertise & Background

Clara Shih is the CEO of Hearsay Systems, a company providing digital tools for financial services professionals. She is a recognized thought leader and author, with experience founding startups and serving on major boards like Starbucks. Clara is known for bridging technology with human connection.

About Hearsay Social

Hearsay helps financial advisors connect with clients through compliant digital messaging and social media tools. Clara has guided the company toward new AI solutions while maintaining a people-first culture.

Content Strategy on LinkedIn

Clara’s posts highlight:

• Leadership Reflections: Personal stories about balancing life and leadership.
• Industry Insights: Thoughts on AI and digital engagement in financial services.
• Team Spotlights: Celebrating employee stories and milestones.
• Customer Success: Showcasing how clients benefit from Hearsay’s tools.

LinkedIn as a Branding Tool

Clara uses LinkedIn to:

• Inspire peers and young leaders.
• Humanize Hearsay through storytelling.
• Promote diversity and inclusion in tech.
• Connect with partners and thought leaders.

What Sets Clara Apart

• Authentic Stories: Shares honest moments about career and family.
• Empowering Voice: Advocates for women and underrepresented groups.
• Relatable Leadership: Combines high-level insights with everyday lessons.

Performance Metrics

• Followers: Over 700,000 on LinkedIn.
• Engagement: High on posts about personal reflections and team wins.
• Content Frequency: Active throughout the year with a mix of topics.

Key Takeaways for Your LinkedIn Strategy

• Be open about your experiences.
• Celebrate your people as much as your products.
• Mix professional insights with personal stories.

Suggestions for Further Growth

• Host live sessions with guest leaders.
• Post quick tips for emerging managers.
• Share short clips from team events.

Inspiration for Aspiring Professionals

Clara’s page is for:

• Leaders juggling multiple roles.
• Women navigating tech and finance.
• Founders aiming to build authentic brands.

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Niall Gibbons – CEO at Tourism Ireland (now Head of Tourism at NEOM)

Who Niall Is & What He Does

Niall Gibbons led Tourism Ireland for over 14 years and now oversees tourism development at NEOM in Saudi Arabia. He is a seasoned brand ambassador for Irish tourism and one of the most visible Irish public-sector leaders on LinkedIn.

Quick facts:

• Promoted Ireland globally, driving record visitor growth.
• Passionate about the economic and cultural value of tourism.
• Regularly spotted at major industry trade shows and forums.

Content Themes & Formats

1. Showcasing Ireland & Beyond
   • Posts beautiful travel images and insights from events.
   • Highlights new campaigns and partnerships.
2. Behind the Scenes of Tourism Leadership
   • Shares wins and challenges of promoting a country brand.
   • Spotlights the teamwork behind big campaigns.
3. Industry Advocacy
   • Posts data-driven updates on tourism’s economic impact.
   • Comments on trends affecting global travel.

How Niall Leverages LinkedIn

Niall’s posts blend stunning visuals with commentary that makes Ireland’s story tangible for industry partners and the public. He often tags colleagues and partners, sparking broad engagement.

What Sets Niall Apart

Niall radiates pride and warmth. His updates feel like travel postcards mixed with honest insights about keeping a country competitive in global tourism.

Key Takeaways for Your LinkedIn Presence Presence

• Pair data with eye-catching imagery.
• Celebrate your team publicly and often.
• Be a visible champion for your industry.

Growth Opportunities for Niall

• Post quick video clips from events or destinations.
• Use LinkedIn polls to engage travel pros.
• Add reflections on leading during global travel disruptions.

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Adaire Fox‑Martin – CEO at Equinix (former Head of Google Ireland)

Who Adaire Is & What She Does

Adaire Fox‑Martin is the CEO at Equinix, a global data center powerhouse, and previously led Google Ireland and SAP’s global customer operations. She is known for pushing tech innovation and championing diversity.

Quick facts:

• Senior leader with deep experience in global tech.
• Advocates for responsible digital transformation.
• Strong voice for inclusion and sustainability in business.

Content Themes & Formats

1. Tech Transformation Insights
   • Posts about how Equinix helps companies scale securely and sustainably.
   • Shares perspectives from major industry events.
2. Empowering People
   • Highlights programs that advance women in tech.
   • Recognizes employee contributions and milestones.
3. Corporate Responsibility
   • Talks about climate goals and renewable energy initiatives.

How Adaire Leverages LinkedIn

Adaire’s feed balances high-level tech vision with down-to-earth team moments. Her posts are clear, thoughtful, and often paired with crisp event photos or statements.

What Sets Adaire Apart

Her credibility spans boardrooms and social impact spaces. She’s respected for connecting big-picture digital trends to real human stories.

Key Takeaways for Your LinkedIn Presence

• Blend strategy talk with personal stories.
• Celebrate diverse voices in your organization.
• Post consistently about sustainability and ethics.

Growth Opportunities for Adaire

• Add short video insights from conferences.
• Run Q&A sessions on trends in cloud and data.
• Share more personal leadership stories.

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Patrick Collison – Co-founder & CEO at Stripe

Who Patrick Is & What He Does

Patrick Collison co-founded Stripe, one of the world’s largest online payment platforms. He is a serial innovator and a well-regarded voice on science, tech, and policy.

Quick facts:

• Started Stripe with his brother John, growing it to global scale.
• Invests in research and science philanthropy.
• Shares big ideas spanning tech, economics, and curiosity.

Content Themes & Formats

1. Tech & Business Reflections
   • Shares articles and thoughts on building resilient digital economies.
   • Offers takes on emerging fintech trends.
2. Science & Society
   • Promotes projects in open science and funding breakthrough research.
   • Highlights how tech can solve structural challenges.
3. Thoughtful Commentary
   • Uses short, sharp posts that prompt discussion.

How Patrick Leverages LinkedIn

Patrick’s style is minimalist but impactful. He posts less frequently, but his updates are thought-provoking and widely reshared by peers in tech and policy.

What Sets Patrick Apart

He writes like a public intellectual while staying approachable. He engages followers with ideas that reach beyond payments.

Key Takeaways for Your LinkedIn Presence

• Post content that sparks debate and curiosity.
• Keep messages concise but thought-provoking.
• Use your influence to highlight global issues.

Growth Opportunities for Adaire

• Add behind-the-scenes stories about Stripe’s growth.
• Host occasional thought pieces or AMAs.
• Share more personal views on startup life.

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Brendan Hannigan – Co-founder & CEO at Sonrai Security

Who Brendan Is & What He Does

Brendan Hannigan is an industry veteran and co-founder of Sonrai Security, a leading cloud security company. He previously scaled IBM Security into a billion-dollar division and now shares practical wisdom on managing cloud risk.

Quick facts:

• Renowned figure in global cybersecurity.
• Focuses on securing complex cloud data.
• Combines startup grit with corporate know-how.

Content Themes & Formats

1. Cloud & Data Security
   • Posts about modern cloud identity risks and solutions.
   • Comments on major breach stories with lessons for leaders.
2. Scaling Startups
   • Shares Sonrai’s milestones, funding news, and team highlights.
   • Offers insights for founders building in the security space.
3. Community Education
   • Participates in webinars and panels, then recaps key points.

How Brendan Leverages LinkedIn

Brendan mixes thought leadership with practical advice. His feed is a must-follow for CISOs and security pros navigating the fast-evolving cloud world.

What Sets Brendan Apart

He explains complex security topics in clear language. His posts feel authentic, blending big-picture strategy with actionable takeaways.

Key Takeaways for Your LinkedIn Presence

• Be clear and practical in niche fields.
• Tie news stories to lessons for your audience.
• Celebrate team and customer wins frequently.

Growth Opportunities for Brendan

• Record short explainer videos.
• Start mini-series on cloud security best practices.
• Post personal stories from startup life.

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Alan Holland – Founder & CEO at Keelvar

Who Alan Is & What He Does

Alan Holland is the founder and CEO of Keelvar, a fast-growing Cork-based company pioneering AI-powered procurement automation. An AI academic turned entrepreneur, he educates the industry on how bots can optimize sourcing.

Quick facts:

• Holds a PhD in AI and game theory.
• Built a product trusted by Fortune 500 companies.
• Regular speaker on supply chain innovation.

Content Themes & Formats

1. AI for Supply Chains
   • Explains how Keelvar’s bots make sourcing more efficient.
   • Shares tips for procurement leaders navigating digital change.
2. Company News & Culture
   • Celebrates funding rounds, new hires, and customer success stories.
   • Posts snapshots from team events and conferences.
3. Industry Education
   • Breaks down technical ideas in approachable ways.

How Alan Leverages LinkedIn

Alan’s feed is educational and practical. He combines deep AI knowledge with real-world examples that supply chain managers can use immediately.

What Sets Alan Apart

He demystifies AI while showing its value for big organizations. His thought leadership bridges tech and real business results.

Key Takeaways for Your LinkedIn Presence

• Make technical topics understandable.
• Share success stories with clear impact.
• Highlight your people and culture.

Growth Opportunities for Alan

• Post demo videos of bots in action.
• Write short pieces on AI ethics in supply chain.
• Host Q&As to answer audience questions.

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Mike Feerick – Founder & CEO at Alison

Who Mike Is & What He Does

Mike Feerick founded Alison, one of the world’s first and largest free online learning platforms. He is a champion for open education and social entrepreneurship.

Quick facts:

• Early mover in online learning, predating big MOOC brands.
• Pioneered a sustainable model for free certification.
• Shares insights at global education and impact events.

Content Themes & Formats

1. Learning Access & Impact
   • Highlights course launches and global learner milestones.
   • Posts data that shows how free education changes lives.
2. Social Good Advocacy
   • Writes about the role of free education in economic mobility.
   • Champions digital inclusion for marginalized communities.
3. Growth & Innovation
   • Shares updates on Alison’s new features and global partnerships.

How Mike Leverages LinkedIn

Mike’s posts mix mission-driven storytelling with hard data. He makes learning feel personal and shows how a simple idea scaled globally.

What Sets Mike Apart

He’s relatable yet ambitious, using LinkedIn to remind people why access to learning should never be a luxury.

Key Takeaways for Your LinkedIn Presence

• Pair human stories with stats that prove impact.
• Be mission-first but transparent about business growth.
• Spotlight your learners or customers as heroes.

Growth Opportunities for Mike

• Post short interviews with top learners.
• Share reflections on global trends in lifelong learning.
• Use video snippets to show behind-the-scenes progress.

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Gavin Cooney – Founder & CEO at Learnosity

Who Gavin Is & What He Does

Gavin Cooney is co-founder and CEO of Learnosity, a Dublin-born EdTech company powering assessments and learning tools for millions of students worldwide. He champions better digital experiences for educators and learners alike.

Quick facts:

• Built Learnosity into a global leader in assessment APIs.
• Works closely with publishers, universities, and EdTech startups.
• Known for his collaborative, product-led leadership style.

Content Themes & Formats

1. EdTech Innovation
   • Shares insights on how assessments adapt to new tech.
   • Highlights trends like AI-driven testing and personalized learning.
2. Company Updates & Wins
   • Posts about partnerships, new features, and client stories.
   • Celebrates team milestones with genuine gratitude.
3. Industry Commentary
   • Weighs in on the future of digital learning and student engagement.

How Gavin Leverages LinkedIn

Gavin’s posts translate complex EdTech trends into relatable updates. His content helps educators and tech leaders see where assessment is headed.

What Sets Gavin Apart

He mixes practical know-how with clear optimism about learning’s future. He often invites discussion, making his feed a learning hub.

Key Takeaways for Your LinkedIn Presence

• Break down trends for a wider audience.
• Showcase your product’s real-world impact.
• Build trust by sharing customer wins and team shout-outs.

Growth Opportunities for Gavin

• Add quick demo clips of new tools.
• Post Q&As with education leaders.
• Share thought pieces on global education policy.

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Peter Coppinger – Founder & CEO at Teamwork.com

Who Peter Is & What He Does

Peter Coppinger is CEO and co-founder of Teamwork.com, the Cork-based SaaS firm helping over 370,000 teams manage projects better. He’s a passionate advocate for bootstrapping and honest, sustainable growth.

Quick facts:

• Built Teamwork from a web agency solution into a global SaaS platform.
• Regularly speaks about founder resilience and culture.
• Believes in sharing authentic ups and downs.

Content Themes & Formats

1. Company Growth & Stories
   • Posts about Teamwork’s new features and customer success.
   • Shares lessons from scaling without outside funding.
2. Leadership & Transparency
   • Talks openly about challenges and mistakes.
   • Celebrates team culture and staff loyalty.
3. Industry Insights
   • Comments on trends in SaaS, productivity, and remote work.

How Peter Leverages LinkedIn

Peter writes like he’s chatting with other founders. His candid posts about wins and stumbles build trust and spark real conversation.

What Sets Peter Apart

He keeps it real. Followers appreciate his honesty and actionable advice on building a sustainable company.

Key Takeaways for Your LinkedIn Presence

• Be open about failures and learnings.
• Give followers real numbers and backstories.
• Celebrate your people publicly.

Growth Opportunities for Peter

• Post short video reflections on founder life.
• Run polls on remote work best practices.
• Share more personal anecdotes about growing Teamwork.

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Natasha Adams – CEO at Tesco Ireland & Northern Ireland

Who Natasha Is & What She Does

Natasha Adams leads Tesco Ireland & Northern Ireland, overseeing one of the country’s largest retail workforces and store networks. She champions sustainability, innovation, and putting people first.

Quick facts:

• Rose through Tesco UK leadership to become CEO in Ireland.
• Focuses on local communities and food security.
• Strong voice for inclusion and team wellbeing.

Content Themes & Formats

1. Sustainable Retailing
   • Posts about cutting food waste and reducing carbon footprint.
   • Highlights Tesco’s green initiatives and progress reports.
2. Community Engagement
   • Shares stories from charity partners and local stores.
   • Celebrates acts of kindness by Tesco staff.
3. Team Culture & Values
   • Recognizes employee milestones and successes.
   • Talks about leadership principles and inclusive workplaces.

How Natasha Leverages LinkedIn

Natasha’s updates blend big business priorities with human stories. Her posts show what responsible, community-driven retail looks like day-to-day.

What Sets Natasha Apart

She’s relatable and grounded, keeping Tesco’s people and neighborhoods at the heart of her narrative.

Key Takeaways for Your LinkedIn Presence

• Use real community stories to humanize your brand.
• Talk openly about sustainability goals.
• Highlight staff and local partnerships regularly.

Growth Opportunities for Natasha

• Share short behind-the-scenes videos from stores.
• Host LinkedIn Lives on local impact topics.
• Post reflections on balancing scale with local care.

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Shane Curran – Founder & CEO at Evervault

Who Shane Is & What He Does

Shane Curran is founder and CEO of Evervault, a Dublin-based encryption startup making privacy tools easy for developers. Still in his twenties, he’s a recognized voice in cybersecurity’s next wave.

Quick facts:

• Launched Evervault as a teen; raised funding from top global VCs.
• Named in Forbes 30 Under 30 for security innovation.
• Focuses on privacy-first infrastructure for apps.

Content Themes & Formats

1. Data Privacy & Security
   • Shares thought pieces on encryption trends and new threats.
   • Comments on major privacy failures and how to avoid them.
2. Startup Growth & Lessons
   • Reflects on fundraising, building teams, and shipping tough products.
   • Posts updates on Evervault’s milestones and partnerships.
3. Community Building
   • Engages with the global developer and security community.
   • Starts conversations on best practices for safe software.

How Shane Leverages LinkedIn

Shane’s posts read like sharp notes to fellow builders. He mixes security expertise with candid startup reflections.

What Sets Shane Apart

He’s technical but clear, and unafraid to call out lazy privacy practices. He stands out as a fresh, credible voice in infosec.

Key Takeaways for Your LinkedIn Presence

• Use simple language for complex topics.
• Take clear stances on industry challenges.
• Share authentic moments from founder life.

Growth Opportunities for Shane

• Post short how-to videos for developers.
• Start polls about security habits.
• Share more personal insights on balancing scale and security.

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Guillaume Pousaz – Founder & CEO at Checkout.com

Expertise

Guillaume Pousaz is a trailblazer in the global fintech scene. As the founder and CEO of Checkout.com, he has turned the company into a leading payment solutions provider, serving some of the world’s biggest brands. His entrepreneurial journey reflects a deep understanding of the payments ecosystem and the future of digital commerce.

Company Overview: Checkout.com

Checkout.com offers flexible payment solutions trusted by top-tier businesses worldwide. The company provides a unified platform for accepting, processing and disbursing payments, with a strong emphasis on reliability and innovation.

Content Strategy on LinkedIn

Guillaume keeps his LinkedIn audience engaged through:

• Thought Leadership: Sharing insights on fintech trends, entrepreneurship and scaling globally.
• Company Highlights: Announcing funding milestones and partnership news.
• Team Spotlights: Recognizing Checkout.com’s global teams and culture.
• Industry Commentary: Weighing in on digital payment advancements and market dynamics.

Leveraging LinkedIn for Brand Growth

Guillaume uses LinkedIn to shape conversations around payments and startup culture. His posts position him as a trusted voice in fintech while spotlighting Checkout.com’s achievements. Followers get a front-row seat to his vision for the future of payments.

Standout Features on LinkedIn

• Engagement: Posts spark dialogue among entrepreneurs and investors.
• Authenticity: His updates blend strategic insights with genuine gratitude for his team.
• Consistency: Regular posts keep followers informed and inspired.
• Visual Appeal: Crisp visuals and infographics make complex topics digestible.

Key Takeaways for Your LinkedIn Strategy

• Be a thought leader in your niche.
• Highlight team successes to strengthen employer branding.
• Keep your posts visually appealing.
• Stay consistent to build audience trust.

Opportunities for Further Growth

Guillaume could share more behind-the-scenes glimpses of his day-to-day as a founder or explore live sessions with industry peers to boost engagement.

Inspiration for Aspiring Leaders

Guillaume’s story inspires entrepreneurs scaling startups into global powerhouses, as well as fintech enthusiasts eager to keep up with payment innovation.

Guillaume’s LinkedIn

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Christian Mumenthaler – Former CEO at Swiss Re

Expertise

Christian Mumenthaler has been a significant figure in the insurance and reinsurance world. As Swiss Re’s former CEO, he brought a fresh outlook on managing risk and sustainability, blending actuarial rigor with a progressive mindset about climate change and resilience.

Company Overview: Swiss Re

Swiss Re is a global leader in reinsurance and risk management. The company helps businesses and communities become more resilient by providing innovative risk solutions and insightful research.

Content Strategy on LinkedIn

Christian’s LinkedIn content showcases:

• Thought Leadership: Posts on sustainability, climate risk and the role of reinsurance.
• Public Engagement: Sharing takeaways from industry conferences and panels.
• Corporate Impact: Highlighting Swiss Re’s sustainability reports and global initiatives.
• Personal Reflections: Occasionally sharing his perspective on leadership and future trends.

Leveraging LinkedIn for Brand Growth

Christian uses LinkedIn to champion sustainability and risk resilience. His content amplifies Swiss Re’s thought leadership, encouraging followers to think critically about the insurance sector’s evolving role in tackling global risks.

Standout Features on LinkedIn

• Insightful Commentary: Posts that break down complex issues clearly.
• Authentic Voice: Balanced tone that feels genuine and approachable.
• Consistency: Regular engagement around key events and reports.
• Industry Credibility: His content is widely shared and cited by peers.

Key Takeaways for Your LinkedIn Strategy

• Educate your network with clear, data-driven insights.
• Use LinkedIn to shape public dialogue on topics you care about.
• Keep your tone authentic and clear.
• Link posts to real-world impact or initiatives.

Opportunities for Further Growth

Christian could share more candid stories from his career or host Q&A sessions to invite deeper conversations with followers.

Inspiration for Aspiring Leaders

Christian is a model for executives keen to champion corporate responsibility and drive industry-wide change on sustainability.

Christian’s LinkedIn

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Marc Walder – CEO and Managing Partner at Ringier AG | Founder digitalswitzerland

Expertise

Marc Walder is a key player in Swiss media and a strong advocate for digital transformation. As CEO of Ringier AG and founder of digitalswitzerland, he’s dedicated to pushing Switzerland’s digital competitiveness and innovation culture.

Company Overview: Ringier AG

Ringier is a diversified Swiss media group with activities spanning publishing, entertainment and digital platforms. Under Marc’s leadership, the company has embraced new media trends and invested heavily in tech-driven solutions.

Content Strategy on LinkedIn

Marc’s LinkedIn activity reflects his commitment to Switzerland’s digital future:

• Thought Leadership: Posts on digital transformation, media evolution and innovation.
• Community Building: Promoting digitalswitzerland events and initiatives.
• Company Updates: Sharing news about Ringier’s ventures and partnerships.
• Public Engagement: Posting insights from conferences and stakeholder discussions.

Leveraging LinkedIn for Brand Growth

Marc leverages LinkedIn to rally stakeholders behind digitalswitzerland’s mission and to showcase Ringier’s evolution as a digital-first media leader. His posts encourage public dialogue on how Switzerland can stay ahead in the digital age.

Standout Features on LinkedIn

• Community Focus: Strong emphasis on collaborative progress.
• Authenticity: Posts feel genuine and driven by purpose.
• Consistency: Frequent updates keep followers engaged.
• Thought-Provoking: Sparks meaningful discussions on digitalization.

Key Takeaways for Your LinkedIn Strategy

• Use LinkedIn to champion causes that matter to you.
• Promote community initiatives and invite participation.
• Post regularly to stay relevant.
• Share highlights from key events and milestones.

Opportunities for Further Growth

Marc could expand his reach by creating short video reflections or collaborative posts with other digital leaders.

Inspiration for Aspiring Leaders

Marc’s work shows how leaders can be catalysts for national change, blending business success with community impact.

Marc’s LinkedIn

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Kristin Engvig – Founder, President & CEO at WIN Global

Expertise

Kristin Engvig is a pioneering advocate for conscious leadership and gender balance in business. She founded WIN (Women’s International Networking) Global to empower women leaders and create inclusive work cultures worldwide. Her vision bridges corporate development with human potential.

Company Overview: WIN Global

WIN Global is a leadership platform and community that connects and supports women professionals through conferences, training and networking opportunities. It has influenced thousands of leaders, fostering diversity and collaboration across industries.

Content Strategy on LinkedIn

Kristin’s LinkedIn presence highlights:

• Thought Leadership: Posts on inclusive leadership, diversity and women’s empowerment.
• Event Spotlights: Sharing updates and moments from WIN conferences.
• Personal Reflections: Insights on balancing purpose and professional life.
• Community Engagement: Amplifying voices within the WIN network.

Leveraging LinkedIn for Brand Growth

Kristin uses LinkedIn to inspire a global community committed to balanced leadership. Her posts are heartfelt invitations to join the dialogue on gender equality and purpose-driven work.

Standout Features on LinkedIn

• Authentic Voice: Her posts feel personal and mission-driven.
• Community Focus: Highlights the impact of the WIN community.
• Visual Storytelling: Photos and event highlights create an immersive experience.
• Consistency: Keeps the community updated throughout the year.

Key Takeaways for Your LinkedIn Strategy

• Use your platform to advocate for causes you care about.
• Blend personal stories with professional insights.
• Celebrate community milestones.
• Stay consistent to maintain trust and engagement.

Opportunities for Further Growth

Kristin could enhance engagement by sharing more behind-the-scenes videos or live Q&As with inspiring women leaders.

Inspiration for Aspiring Leaders

Kristin’s journey motivates those striving for inclusive cultures and gender balance in leadership.

Kristin’s LinkedIn

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Roland Brack – Former CEO at BRACK.CH

Expertise

Roland Brack is a visionary in Swiss e-commerce. As the founder and former CEO of BRACK.CH, he has shaped how Switzerland shops online. His entrepreneurial mindset and focus on innovation set him apart as a digital pioneer.

Company Overview: BRACK.CH

BRACK.CH is one of Switzerland’s largest online retailers, known for its wide product range and reliable service. It has earned trust through customer-centric strategies and tech-driven logistics.

Content Strategy on LinkedIn

Roland’s LinkedIn content reflects his entrepreneurial journey:

• Industry Insights: Thoughts on e-commerce trends and market dynamics.
• Company Updates: Celebrating BRACK.CH’s milestones and new services.
• Personal Reflections: Lessons from his career and views on leadership.
• Public Appearances: Sharing highlights from speaking events.

Leveraging LinkedIn for Brand Growth

Roland uses LinkedIn to reinforce BRACK.CH’s reputation as a trusted e-commerce brand. His posts are also a window into his philosophy on innovation and growth.

Standout Features on LinkedIn

• Practical Insights: Posts are straightforward and relevant to industry peers.
• Authenticity: Shares real stories behind the company’s success.
• Consistency: Posts regularly about trends and achievements.
• Engagement: His updates spark interaction among followers.

Key Takeaways for Your LinkedIn Strategy

• Share practical advice based on real experiences.
• Celebrate your company’s milestones publicly.
• Post consistently to maintain industry relevance.
• Use personal anecdotes to connect with your audience.

Opportunities for Further Growth

Roland could add more thought leadership articles or video snippets explaining the future of e-commerce.

Inspiration for Aspiring Leaders

Roland’s path inspires entrepreneurs building customer-first businesses in the digital space.

Roland’s LinkedIn

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Sergio Ermotti – Group CEO and President of the Executive Board of UBS AG

Expertise

Sergio Ermotti is one of Switzerland’s most recognized banking executives. As CEO of UBS, he has led the bank through strategic transformations and strengthened its position as a global financial leader.

Company Overview: UBS AG

UBS is a premier global wealth manager and investment bank, trusted by individuals, institutions and corporations worldwide. Under Sergio’s leadership, it has focused on digital transformation and sustainable finance.

Content Strategy on LinkedIn

Sergio’s LinkedIn strategy includes:

• Thought Leadership: Commentary on global finance, sustainability and leadership.
• Company Announcements: Sharing UBS’s quarterly results and major deals.
• Public Engagement: Posting highlights from forums and media interviews.
• Values and Culture: Emphasizing UBS’s commitment to responsibility and innovation.

Leveraging LinkedIn for Brand Growth

Sergio leverages LinkedIn to highlight UBS’s role in shaping the financial industry’s future. His posts demonstrate how the bank balances profitability with sustainable practices.

Standout Features on LinkedIn

• Credibility: Posts carry authority, attracting broad industry attention.
• Clear Messaging: Updates are clear and data-backed.
• Consistency: Frequent posts keep stakeholders informed.
• High Engagement: Large follower base ensures robust interaction.

Key Takeaways for Your LinkedIn Strategy

• Position yourself as an authoritative voice in your industry.
• Be transparent with company news and results.
• Share your views on trends shaping your sector.
• Post consistently to nurture trust with your network.

Opportunities for Further Growth

Sergio could consider more personal stories or behind-the-scenes content to humanize the corporate updates.

Inspiration for Aspiring Leaders

Sergio shows what it means to lead a global institution with a focus on innovation and responsibility.

Sergio’s LinkedIn

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Christoph Aeschlimann – CEO at Swisscom

Expertise

Christoph Aeschlimann is driving Swisscom forward as a technology leader. With a background in software engineering and digital transformation, he combines deep technical knowledge with a clear vision for innovation in telecommunications.

Company Overview: Swisscom

Swisscom is Switzerland’s leading telecom and IT company, known for its reliable networks and cutting-edge digital services for both consumers and businesses.

Content Strategy on LinkedIn

Christoph’s LinkedIn posts highlight:

• Thought Leadership: Perspectives on digital transformation and future-ready networks.
• Company News: Announcements about Swisscom’s new services and partnerships.
• Sustainability Focus: Sharing Swisscom’s green initiatives and progress reports.
• Personal Insights: Occasionally reflecting on leadership and tech trends.

Leveraging LinkedIn for Brand Growth

Christoph uses LinkedIn to keep Swisscom top-of-mind as a tech innovator. His posts help demystify complex topics and show how Swisscom stays ahead in a rapidly changing industry.

Standout Features on LinkedIn

• Clarity: Explains technical topics in an accessible way.
• Consistency: Keeps followers updated with fresh news.
• Sustainability: Emphasizes Swisscom’s commitment to the environment.
• Engagement: Encourages dialogue with stakeholders.

Key Takeaways for Your LinkedIn Strategy

• Simplify technical content for a broad audience.
• Showcase your company’s innovations regularly.
• Highlight sustainability efforts.
• Stay consistent to build trust.

Opportunities for Further Growth

Christoph could engage followers more deeply by posting short explainer videos or live AMAs about tech and telecom trends.

Inspiration for Aspiring Leaders

Christoph’s career is a model for those blending technical expertise with strategic leadership in the digital sector.

Christoph’s LinkedIn

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Georges Kern – CEO at Breitling

Expertise

Georges Kern is renowned for revitalizing luxury brands. At Breitling, he’s breathed new life into the iconic watchmaker by focusing on sustainability, digital engagement and contemporary storytelling.

Company Overview: Breitling

Breitling is a legendary Swiss watch brand celebrated for its precision chronometers and aviation-inspired timepieces. Under Georges’ leadership, it has refreshed its image to appeal to a new generation of watch enthusiasts.

Content Strategy on LinkedIn

Georges’ LinkedIn activity showcases:

• Brand Storytelling: Posts featuring new collections and brand ambassadors.
• Sustainability: Updates on Breitling’s eco-friendly materials and carbon-neutral goals.
• Event Highlights: Sharing behind-the-scenes from launches and pop-up boutiques.
• Personal Reflections: Occasionally commenting on trends in the luxury market.

Leveraging LinkedIn for Brand Growth

Georges uses LinkedIn to give followers an inside look at Breitling’s transformation. His posts humanize the luxury industry and invite watch lovers into the brand’s world.

Standout Features on LinkedIn

• Strong Visuals: High-quality images and videos attract attention.
• Consistent Updates: Regular posts keep fans engaged.
• Sustainability: Shows leadership in eco-conscious luxury.
• Relatable Voice: Balances brand promotion with personal insights.

Key Takeaways for Your LinkedIn Strategy

• Use storytelling to make your brand relatable.
• Post beautiful visuals to capture your audience.
• Be transparent about sustainability efforts.
• Update followers consistently.

Opportunities for Further Growth

Georges could experiment with more interactive posts, like polls about watch preferences or live Q&As with designers.

Inspiration for Aspiring Leaders

Georges’ approach is inspiring for anyone wanting to modernize a heritage brand while staying true to its legacy.

Georges’ LinkedIn

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Stefan Bollinger – CEO at Julius Baer Group

Expertise

Stefan Bollinger brings deep wealth management experience to Julius Baer, a top Swiss private bank. His approach combines traditional banking values with modern digital services and personalized client relationships.

Company Overview: Julius Baer Group

Julius Baer is a leading Swiss wealth management group serving high-net-worth individuals worldwide. The bank is known for its stability, discretion and tailor-made financial advice.

Content Strategy on LinkedIn

Stefan’s LinkedIn posts focus on:

• Thought Leadership: Views on private banking and wealth trends.
• Company Achievements: Celebrating milestones and recognitions.
• Sustainability: Sharing the bank’s efforts in responsible investing.
• Team Highlights: Recognizing talent and diversity within the bank.

Leveraging LinkedIn for Brand Growth

Stefan uses LinkedIn to show how Julius Baer balances heritage with innovation. His posts strengthen the bank’s position as a trusted advisor in global wealth management.

Standout Features on LinkedIn

• Professional Tone: Posts maintain a high level of credibility.
• Client-Centric: Highlights services that put clients first.
• Consistency: Shares regular updates to maintain engagement.
• Sustainability Focus: Shows commitment to responsible finance.

Key Takeaways for Your LinkedIn Strategy

• Keep your tone credible and professional.
• Spotlight your company’s client-first values.
• Share updates that reinforce trust.
• Discuss sustainability where relevant.

Opportunities for Further Growth

Stefan could add more personal stories about leadership or share lessons learned from client interactions (respecting confidentiality, of course).

Inspiration for Aspiring Leaders

Stefan’s career is a guide for future bankers who want to merge traditional values with new-age digital solutions.

Stefan’s LinkedIn

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Andrea Orcel – Group CEO at UniCredit

Expertise

Andrea Orcel is an influential figure in global banking, known for bold strategic moves and a relentless drive for growth. As Group CEO at UniCredit, he’s focused on performance, digital transformation and strengthening customer relationships.

Company Overview: UniCredit

UniCredit is a major pan-European bank providing retail and corporate banking services. Under Andrea’s leadership, it aims to become more agile and client-focused while expanding its digital capabilities.

Content Strategy on LinkedIn

Andrea’s LinkedIn content includes:

• Strategic Insights: Commentary on banking sector trends and UniCredit’s vision.
• Company Updates: Announcing quarterly results, strategic plans and partnerships.
• Public Engagement: Sharing notes from investor days and major forums.
• Values and Culture: Highlighting diversity, inclusion and community support.

Leveraging LinkedIn for Brand Growth

Andrea uses LinkedIn to keep UniCredit’s stakeholders informed and engaged. His posts position him as a results-driven leader committed to transparency and impact.

Standout Features on LinkedIn

• Data-Driven: Posts often include clear figures and outcomes.
• Transparency: Regular updates reinforce trust.
• Stakeholder Focus: Content resonates with investors, clients and employees alike.
• High Engagement: His large following drives discussions.

Key Takeaways for Your LinkedIn Strategy

• Be clear and transparent in your updates.
• Back up insights with data and results.
• Engage a broad audience, from investors to employees.
• Post regularly to build credibility.

Opportunities for Further Growth

Andrea could share more personal reflections or leadership lessons to balance the data-heavy content with human elements.

Inspiration for Aspiring Leaders

Andrea’s career is motivating for professionals eager to lead transformative change in the financial industry.

Andrea’s LinkedIn

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1. Christian Klein – CEO of SAP SE

Who & What

• Expertise: Enterprise technology, digital transformation, cloud innovation, sustainability, and agile leadership.
• Company: SAP SE, a global leader in enterprise software, supporting digital processes for businesses in over 180 countries.

Content Themes on LinkedIn

1. Business Transformation & Innovation‍

Posts often focus on SAP's evolution into a cloud-first company, with updates on RISE with SAP, artificial intelligence, and customer-centric innovations.

2. Sustainability & ESG Leadership‍

Advocates for climate action, circular economy, and responsible business. Posts include SAP’s initiatives to help customers reduce carbon footprints and drive sustainable growth.

3. Customer Success & Ecosystem Growth

Showcases successful implementations by SAP clients across industries, highlighting collaboration, performance gains, and digital transformation stories.

4. Leadership & Talent

Regularly celebrates the SAP team, promotes leadership development, and shares moments from key employee gatherings or global town halls.

5. Global Economic & Social Impact

Speaks at global forums such as the WEF in Davos and shares SAP’s views on the role of technology in solving societal challenges, including digital inclusion and education.

How Christian Leverages LinkedIn

• Authentic CEO Voice: Posts carry a calm, strategic tone with a clear point of view on digital futures and sustainability.
• Balanced Communication: Combines major SAP milestones with day-in-the-life updates. This offers a look into the company’s culture and his leadership.
• Consistent Global Focus: Regularly connects SAP’s mission to global priorities such as economic growth, green energy, and AI governance.
• Video & Visual Content: Often uses LinkedIn-native video to share event highlights or reflections. This helps humanize the brand.
• Partnership Spotlights: Highlights alliances with major players such as Microsoft, Google Cloud, and McKinsey. These reinforce SAP’s leadership in digital enterprise.

See his profile

What Sets Christian Apart

• Clear Focus on Value Creation: Posts often explain how SAP solutions solve real-world business problems.
• Big Vision with Practical Anchoring: While he talks about AI, cloud, or ESG, there is always a link to what SAP is delivering today.
• Visible Customer Obsession: Frequent praise and stories from SAP users across industries help build credibility and trust.
• Leadership in Sustainability: Christian consistently positions SAP as a driver of green enterprise tech, which stands out among tech CEOs.

What You Can Learn from Christian Klein’s LinkedIn Strategy

1. Speak directly to business outcomes

Use examples to show what your company is solving, not just what it's building.

2. Balance tech with humanity

Even in a highly technical space, Christian includes team moments, global travels, and values-based messaging.

3. Celebrate your customers

Tagging or mentioning partners and clients strengthens relationships and builds trust with your network.

4. Reinforce strategy with repetition

Core SAP priorities like cloud, sustainability, and AI appear across posts in different formats. This builds recognition.

5. Make leadership visible

Posting from industry events or internal team days puts a face to the vision. Followers get to see not just what he leads, but how.

Lessons You Can Apply

• Create posts around your company’s mission and the global impact it supports.
• Highlight specific client wins to make strategy feel tangible.
• Use visual formats like behind-the-scenes video, event recaps, or team moments.
• Reaffirm long-term goals by returning to them regularly, even when no major update occurs.

How Christian Can Elevate Further

• Add personal reflections from his career or leadership journey to increase emotional connection.
• Feature more content from SAP’s community, including developers, startups, or SAP.iO ventures.
• Introduce Q&A or AMA-style content to deepen engagement with SAP’s global audience.
• Post more frequently about the intersection of AI and enterprise decision-making, including ethics and governance

Who Should Follow His Lead

• Tech leaders navigating legacy-to-cloud transitions.
• CEOs communicating both financial and ESG performance.
• Enterprise software marketers building trust through customer stories.
• Executives shaping a brand while scaling a global partner ecosystem.

Profile & Performance

• Follower Count: Over 270,000, among the most followed CEOs in the enterprise tech sector.
• Engagement Rhythm: Regular posts during key moments such as product launches, global events, or leadership forums.
• Community Impact: His posts often generate discussion from SAP clients, partners, and employees. This signals strong internal and external reach.

Final Take

Christian Klein shows how a tech CEO can lead conversations around innovation, sustainability, and customer success without sounding corporate or detached. He builds bridges between SAP’s mission and the real-world outcomes that matter to businesses. Use his approach as inspiration. Share strategy with clarity, amplify your team and customers, and lead with purpose in every post.

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2. Roland Busch - CEO of Siemens AG

Who & What

Expertise: Industrial digitalization, AI innovation, sustainability, and infrastructure modernization.

Company: Siemens AG, a global powerhouse in industrial automation, smart infrastructure, and intelligent mobility solutions.

Content Themes on LinkedIn

1. Industrial Transformation & Innovation

Posts about Siemens Xcelerator, AI integration in manufacturing, and digital twin technology that help industries modernize operations.

2. Sustainability in Action

Highlights Siemens’ role in decarbonizing infrastructure, like energy, efficient buildings, low-emission rail, and smart grid solutions.

3. Global Partnerships & Ecosystems

Shares updates on collaborations with startups, universities, and governments that drive innovation across sectors.

4. Employee Empowerment & Culture

Spotlights Siemens employees across regions, often during site visits or product demos, emphasizing pride in engineering excellence.

5. Geopolitical & Economic Commentary

Adds perspective on how Siemens navigates global challenges, from energy security in Europe to AI regulation and workforce upskilling.

How Roland Leverages LinkedIn

Big Picture with Depth: Roland presents macroeconomic and technology trends with clear relevance to Siemens’ impact on industry.

Authentic Visibility: From attending global forums like Davos to visiting regional factories, he makes leadership accessible.

Dialogue Starter: Many posts include a call to action or question, prompting engagement from engineers to policymakers.

Data-Backed Messaging: Frequently references metrics or results, such as CO2 reduction, revenue from digital services, or employee training stats.

Leadership as Collective: Often shifts spotlight to Siemens teams, partners, or customer success, thereby showcasing shared progress.

Visit Roland Busch on LinkedIn

What Sets Roland Apart

Tech-Driven but Grounded: He communicates complex innovations with clarity, making them feel practical and people-focused.

‍Vision with Execution: Rather than vague futurecasting, Roland shares what Siemens is doing right now to shape tomorrow.

Trust Through Consistency: Regular posting rhythm with themes like digital innovation, sustainability, and collaboration strengthens credibility.

Regional Relevance: Whether in India, Germany, or the U.S., his updates reflect local nuance and global strategy.

What You Can Learn from Roland Busch’s LinkedIn Strategy

Lead Through Action: Demonstrate innovation through real projects, not just aspirations.

Use Your Platform for Dialogue: Invite comments, questions, and input to create a participatory leadership style.

Highlight Teams, Not Just Titles: Make your people the story. Share wins and lessons from across your company.

Bridge Technology and Purpose: Show how solutions make lives better, not just how they work.

Stay Global, Stay Human: Mix executive visibility with personal reflections and cultural touchpoints.

Lessons You Can Apply Make macro trends relatable to your industry or customers.

Use media—photos, charts, quotes—to support complex ideas.

Include questions or insights to encourage discussion.

Let your teams shine to build authenticity and trust.

Stay consistent: even one post a week can establish a narrative.

How Roland Can Elevate Further

Share more personal insights on how he approaches decision-making or balances global pressure.

Add short videos after keynote speeches or site visits.

Spotlight young Siemens talent or next-gen leadership stories.

Use polls or LinkedIn Live to unpack big ideas with followers.

Who Should Follow His Lead

Industrial and tech CEOs navigating digital transformation.

Executives driving sustainability in complex infrastructure sectors.

Leaders aiming to connect macro strategy with operational execution.

Public-private partnership builders in global industries.

Profile & Performance

Follower Count: Over 230,000 followers and growing. Strong traction in engineering and executive circles.

Engagement Rhythm: Posts multiple times per week, with spikes around events like Davos or product launches.

Community Impact: High interaction from global audiences, especially professionals in manufacturing, energy, and academia.

Final Take

Roland Busch’s LinkedIn presence shows that even the most advanced technology leadership can feel approachable and relevant. He blends strategy with human impact, keeping followers informed on how Siemens is shaping a more digital, sustainable world. If you're a leader seeking to connect innovation with purpose, Roland’s example is worth following. Focus on clarity, amplify your teams, and use your voice to build trust through insight.

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3. Herbert Diess - Former CEO of Volkswagen

Who & What

Expertise: Automotive innovation, electric mobility, corporate transformation, and digital integration.

Company: Volkswagen Group, one of the world’s largest car manufacturers, known for brands like VW, Audi, Porsche, and Škoda.

Content Themes on LinkedIn

1. E-Mobility & Future Tech

Posts about VW’s shift to electric vehicles, the ID series, battery innovation, and software-defined vehicles.

2. Sustainability Commitments

Shares Volkswagen’s climate targets, green energy use in factories, and long-term vision for carbon neutrality.

3. Leadership & Change Management

Offers behind-the-scenes context on restructuring efforts, cross-brand cooperation, and cultural evolution inside VW.

4. Team Engagement & Culture

Features stories from apprentices, engineers, and managers, often spotlighting innovation and collaboration on the shop floor.

5. Global Perspective on Industry Trends

Discusses topics like global supply chain disruption, digital platforms, and competition from tech-based auto players.

How Herbert Leverages LinkedIn

Tech and People Together: He frequently posts about technology shifts while showing respect for the people driving them.

Straight Talk on Strategy: Whether it’s software issues or plant turnarounds, Herbert’s posts are open and to the point.

Visual Narratives: His posts often include factory visits, prototype showcases, and team interactions that add depth.

Global Relevance: From Wolfsburg to Silicon Valley, he brings readers along the journey across markets.

Bridge to the Future: He frames updates in a way that links today’s decisions with tomorrow’s innovations.

Visit Herbert Diess on LinkedIn

What Sets Herbert Apart

Bold Public Messaging: He was not afraid to share big pivots, even when they stirred industry debates.

Real-Time Transformation: His updates showed Volkswagen’s reinvention in motion, offering a playbook on large-scale change.

Cross-Brand Insights: With multiple iconic brands under VW, Herbert provided a rare look into how legacy and innovation co-exist.

Humility in Leadership: Posts sometimes included lessons learned and areas where VW was still evolving.

What You Can Learn from Herbert Diess’s LinkedIn Strategy

Be Transparent in Times of Change: Honest updates create trust and invite your audience into the process.

Use Visual Proof: Let videos or photos back up what your post is about. Readers love seeing results firsthand.

Celebrate Progress with Your People: Whether it’s an engineering milestone or cultural shift, share credit openly.

Highlight the Why Behind Big Moves: Context helps your audience understand the purpose of decisions.

Stay Global While Being Grounded: Reference international moves but bring it back to real people and outcomes.

Lessons You Can Apply

Speak directly to what matters most in your transformation.

Avoid jargon and focus on human-centered storytelling.

Use visuals to bring life to your strategic updates.

Take your readers behind the curtain when discussing leadership choices.

Keep showing progress, not just promises.

How Herbert Can Elevate Further

Share more about what he learned from managing a large-scale transformation.

Offer career reflections to help future leaders understand his evolution.

Curate follow-ups on the legacy of VW’s EV platform and software unit.

Explore podcast or video content to expand his storytelling reach.

Who Should Follow His Lead

Leaders in traditional industries going through digital disruption.

Executives working across multinational teams and brands.

CEOs aiming to balance legacy systems with cutting-edge innovation.

Communications professionals managing executive narratives through transition periods.

Profile & Performance

Follower Count: Almost 300,000 followers with a strong mix of auto industry leaders, engineers, and tech enthusiasts.

Engagement Rhythm: Posted actively during his time at VW with major spikes around EV launches and public strategy shifts. Still posts regularly.

Community Impact: Posts were frequently shared in media and internal circles, helping frame Volkswagen’s public perception.

Final Take

Herbert Diess used LinkedIn to guide audiences through one of the boldest transitions in automotive history. His voice combined tech ambition with executive realism, giving followers a front-row seat to VW’s evolution. For any leader navigating legacy transformation, Herbert’s approach offers a blueprint: be honest, be visible, and keep people at the center of the change.

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4. Frank Thelen - Founder & CEO of Freigeist Capital

Who & What

Expertise: Deep tech investing, entrepreneurship, disruptive innovation, and future-oriented business strategy.

Company: Freigeist Capital, a European venture capital firm backing cutting-edge startups in AI, mobility, sustainability, and quantum computing.

Content Themes on LinkedIn

1. Tech-Driven Entrepreneurship

Posts highlighting his involvement with startups in robotics, clean energy, AI, and food tech, often showing how tech reshapes life.

2. Founder Support & Startup Culture

Shares insights from working hands-on with early-stage teams and advising founders on scaling, product-market fit, and fundraising.

3. Bold Predictions About the Future

Regular commentary on AI development, European tech sovereignty, quantum computing, and the future of mobility.

4. Public Policy & Innovation Advocacy

Weighs in on EU legislation, digital strategy, and what governments must do to support European innovation leadership.

5. Personal Vision & Books

Promotes key ideas from his books like “10xDNA” and “Startup-DNA,” combining business principles with reflections on leadership and future-thinking.

How Frank Leverages LinkedIn

Founder to Founder Language: He writes like someone who has built companies himself, which resonates with entrepreneurs.

Visionary with Roots in Reality: While focusing on where the world is heading, he also discusses the hard choices and tough calls in building real businesses.

Highly Visual Updates: His posts often feature pitch decks, product visuals, conference photos, or founder stories that add energy to his timeline.

Platform for Education: He regularly explains tech concepts and strategic shifts in an approachable way, helping readers upskill while staying inspired.

Courageous Opinion Sharing: Frank is not afraid to challenge outdated norms or policies that hold back innovation, which drives healthy conversation.

Visit Frank Thelen on LinkedIn

What Sets Frank Apart

Conviction-Led Communication: His posts reflect a clear point of view, driven by deep belief in technology as a force for good.

Cross-Border Relevance: While rooted in Germany, his content reaches a global audience by addressing universally urgent themes like climate, mobility, and AI.

Entrepreneurial Empathy: Many of his updates acknowledge how tough startup life is, offering practical guidance and encouragement.

Personal Accountability: Frank often puts his own name behind bold bets and isn't afraid to share when things don’t go as planned.

What You Can Learn from Frank Thelen’s LinkedIn Strategy

Be Passionately Specific: Don't shy away from naming the exact tech or company you believe in and why.

Bridge Innovation and Policy: Show how entrepreneurship connects with larger systems like regulation, education, and national competitiveness.

Teach As You Post: Use every post as a chance to share lessons, frameworks, or references others can learn from.

Let Your Work Speak Visually: Include product demos, founder moments, and prototype photos when possible.

Be Available as a Voice: Position yourself as a contributor to the public conversation on tech, not just a participant.

Lessons You Can Apply

Share your vision alongside actionable insights from your current projects.

Use your platform to support and highlight others in your ecosystem.

Keep content accessible even when discussing highly technical topics.

Don’t wait for perfect outcomes. Document work-in-progress and early-stage wins.

Blend personal passion with professional focus to build credibility.

How Frank Can Elevate Further

Experiment with short-form videos explaining emerging tech in plain language.

Go deeper into stories behind key investment decisions or exits.

Highlight more female and underrepresented founders in his network.

Start a content series on startup frameworks or mental models for founders.

Who Should Follow His Lead

Tech founders looking to build an authentic voice around their mission.

Investors aiming to balance visibility with value-driven thought leadership.

Public-sector leaders trying to understand the startup and innovation ecosystem.

Entrepreneurs and changemakers interested in the intersection of business and exponential technology.

Profile & Performance

Follower Count: Almost 500,000 followers with a strong base among startup founders, technologists, and business students.

Engagement Rhythm: Posts frequently, especially during launches, public speaking appearances, or investment news.

Community Impact: Frank’s posts regularly spark discussion, with high engagement from tech-savvy professionals across Europe.

Final Take

Frank Thelen uses LinkedIn as a tool for advocacy, inspiration, and education. His mix of personal conviction, startup experience, and deep-tech optimism gives his content authenticity and weight. If you want to build an audience as a purpose-led innovator, his profile shows how to blend thought leadership with entrepreneurial edge. Stay sharp, stay specific, and lead with a future worth building.

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5. Christoph Schweizer - CEO of Boston Consulting Group (BCG)

Who & What

Expertise: Global consulting leadership, corporate transformation, climate and sustainability strategy, and organizational resilience.

Company: Boston Consulting Group (BCG), a leading global management consulting firm working with businesses, governments, and NGOs to solve their most critical challenges.

Content Themes on LinkedIn

1. Global Leadership & Transformation

Posts reflect BCG’s role in guiding complex transformations across industries, often sharing insights from clients or global trends.

2. Climate Action & Sustainability

Emphasizes BCG’s commitment to climate initiatives, including net-zero partnerships and breakthrough sustainability research.

3. Human Capital & Inclusion

Spotlights internal programs around leadership development, DEI, and mental well-being, showing how BCG invests in its people.

4. Collaborations with Global Institutions

Shares updates on work with the World Economic Forum, UN agencies, and cross-sector coalitions advancing societal progress.

5. Future of Work & Innovation

Posts about how AI, digital transformation, and new business models are changing leadership, consulting, and organizational agility.

How Christoph Leverages LinkedIn

Executive-Level Clarity: Christoph’s posts reflect a deep understanding of systems thinking, leadership, and global economics.

Values-Driven Messaging: Each post is tied to BCG’s purpose, whether that’s sustainability, equity, or innovation.

Global Voice with Personal Integrity: Updates often reference his travels, team visits, or shared reflections from client experiences.

Reliable Source of Insights: He shares timely data, reports, or editorial perspectives that help others stay informed.

Tone of Calm Leadership: His communication style is measured, thoughtful, and solutions-oriented.

Visit Christoph Schweizer on LinkedIn

What Sets Christoph Apart

Balanced Thought Leadership: His content combines strategic vision with real-world business guidance.

Cultural Intelligence: Christoph operates across regions and industries, and his tone reflects a deep respect for diverse perspectives.

People-Centered Focus: He consistently recognizes the role of teams, clients, and communities in shaping outcomes.

Visible Accountability: Updates on BCG’s ESG progress or climate pledges are followed by clear evidence of action.

What You Can Learn from Christoph Schweizer’s LinkedIn Strategy

● Align Every Message with Purpose: Show how your updates support your organization’s mission.

● Highlight Real Collaboration: Share examples of partnerships or team initiatives that reflect shared impact.

● Speak as a Global Citizen: Frame updates with relevance for both local teams and global audiences.

● Make Strategy Accessible: Break down big concepts into relatable messages with a practical tone.

● Stay Present Through Change: Post regularly enough to offer leadership through fast-moving contexts.

Lessons You Can Apply

● Anchor your leadership content in data and action.

● Use your platform to elevate organizational priorities with human stories.

● Keep your language respectful and intentional.

● Create space for reflection and recognition.

● Share consistent themes to build a clear narrative over time.

How Christoph Can Elevate Further

● Introduce short video reflections from events or strategy summits.

● Offer more glimpses into how he develops his leadership style.

● Bring attention to regional BCG teams and local innovation stories.

● Encourage more dialogue through questions or post engagement prompts.

Who Should Follow His Lead

● Professional services leaders aiming to balance authority with humility.

● Executives navigating corporate purpose, ESG, or stakeholder strategy.

● Leaders responsible for managing multinational, multicultural teams.

● Advisors or consultants who want to lead with trust and long-term thinking.

Profile & Performance

● Follower Count: 90,000+ followers with strong presence among consultants, executives, and policy professionals.

● Engagement Rhythm: Posts consistently around major milestones, reports, or international forums.

● Community Impact: His updates often lead to thoughtful discussion and sharing across leadership networks.

Final Take

Christoph Schweizer uses LinkedIn to represent a calm, clear, and conscientious style of leadership. His posts reflect the voice of a strategist who deeply values people and progress. If you want to lead through vision while staying grounded in values, Christoph’s example shows the power of steady messaging, informed insight, and consistent recognition of collective achievement. Speak clearly, stay present, and connect ideas with action.

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6. Anna Alex - Co-founder of Planetly

Who & What

● Expertise: Climate action strategy, sustainability consulting, carbon footprint management, and innovative climate tech solutions.

● Company: Planetly, a leading climate tech startup focused on helping businesses measure, reduce, and offset their carbon emissions through data-driven tools and expert guidance.

Content Themes on LinkedIn

1. Climate Action & Sustainability Innovation

‍Posts about Planetly’s mission to empower companies in their net-zero journeys, including new product launches and partnerships.

2. Leadership & Entrepreneurial Journey

‍Shares personal stories about founding Planetly, challenges faced, and lessons learned as a female entrepreneur in the climate tech space.

3. Industry Insights & Trends

‍Thought-provoking commentary on climate policies, corporate sustainability trends, and the future of green business practices.

4. Employee & Team Highlights

‍Spotlights on Planetly’s team culture, employee achievements, and collaborative efforts in driving impact.

5. Community Engagement & Advocacy

‍Posts encouraging collective climate action, participation in industry events, and calls for stronger corporate responsibility.

How Anna Leverages LinkedIn

● Balanced Corporate and Personal Voice: Anna connects Planetly’s mission with her personal passion for climate action, creating a relatable and authentic presence.

● Educational Storytelling: She breaks down complex sustainability topics into accessible insights that engage a broad audience.

● Transparent Leadership: Anna openly discusses both successes and obstacles, fostering trust and credibility.

● Active Industry Participation: Shares highlights from conferences and panel discussions, positioning herself as a knowledgeable climate advocate.

● Inclusive and Motivational Tone: Encourages dialogue around sustainability and invites followers to join the movement for change.

Visit Anna Alex on LinkedIn

What Sets Anna Apart

● Genuine Passion: Her authentic enthusiasm for climate action shines through every post, inspiring followers to engage deeply with the topic.

● Consistent Focus on Impact: Anna consistently ties her content back to tangible environmental outcomes and measurable progress.

● Personal Touch in Business Communication: She shares candid reflections and personal anecdotes that humanize the brand and leadership.

● Proactive Engagement: Anna responds thoughtfully to comments and questions, building a strong and interactive community.

What You Can Learn from Anna Alex’s LinkedIn Strategy

● Combine professional expertise with personal passion to build a compelling narrative.

● Simplify complex subjects to make them accessible and engaging.

● Share both achievements and setbacks to create an authentic leadership voice.

● Use LinkedIn to amplify participation in industry conversations and events.

● Foster community by encouraging dialogue and responding actively to followers.

Lessons You Can Apply

● Use storytelling to make your company’s mission resonate on a personal level.

● Address challenges openly to build trust with your audience.

● Share your insights regularly to establish thought leadership in your field.

● Highlight your team and their contributions to demonstrate a people-first culture.

● Engage with followers by asking questions and inviting their input.

How Anna Can Elevate Further

● Introduce short video clips sharing day-to-day moments or behind-the-scenes insights for a richer connection.

● Expand the use of interactive posts such as polls or live Q&A sessions focused on climate solutions.

● Share more case studies showcasing Planetly’s impact on clients’ sustainability goals worldwide.

● Collaborate with other climate leaders for joint content that broadens reach and influence.

Who Should Follow Anna’s Lead

● Entrepreneurs and leaders in climate tech and sustainability sectors.

● Executives aiming to integrate authentic storytelling with corporate messaging.

● Professionals focused on driving measurable environmental impact through innovation.

● Anyone interested in learning how to communicate complex issues with clarity and heart.

Profile & Performance

● Follower Count: Over 60,000 with a highly engaged audience passionate about sustainability.

● Engagement Rhythm: Regular posts aligned with industry milestones, product announcements, and thought leadership content.

● Community Impact: Active conversations in the comments, with Anna responding thoughtfully and fostering connections.

Final Take

Anna Alex combines heartfelt commitment with strategic communication to inspire action on climate change. Her LinkedIn presence is a powerful example of how leaders can drive meaningful impact while maintaining authenticity. By blending education, transparency, and engagement, Anna models how to lead boldly with purpose and humanity.

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7. Hanno Renner – Co-Founder & CEO of Personio

Who & What

● Expertise: HR technology, startup scaling, European SaaS leadership, and people-centric company building.

● Company: Personio is a leading European HR software platform for small and medium-sized businesses, streamlining recruitment, onboarding, payroll, and more.

Content Themes on LinkedIn

1. People-First Company Culture

Hanno shares insights into building and nurturing company culture across fast-scaling teams. He frequently highlights employee stories and internal milestones.

2. HR Tech Innovation

Posts on product rollouts and how Personio is helping HR teams digitize processes, improve workflows, and unlock business value.

3. Startup Growth & European Tech

Comments on the European tech ecosystem and Personio’s position in it, covering everything from fundraising to leadership in SaaS.

4. Leadership Transparency

Speaks openly about strategic decisions, company changes, and lessons learned as a founder scaling a unicorn.

5. Industry Advocacy & Events

Regular presence at global events like SaaStr and Web Summit. Uses these opportunities to amplify the mission behind HR excellence and digitization.

How Hanno Leverages LinkedIn

● Founder-Led Storytelling: Hanno uses his platform to humanize Personio's mission and journey, often featuring voices from across the team.

● Mission-Driven Updates: Many posts connect directly with the company’s North Star, helping HR teams drive business impact.

● Ecosystem Building: By celebrating other founders, VC partners, and team members, he nurtures a broader community beyond just the company.

● Cross-Border Relevance: Hanno shares in English to maintain a pan-European reach and connect with audiences outside Germany.

● Authentic Momentum: He avoids over-posting and instead shares updates tied to meaningful events like product launches or company milestones.

Visit Hanno Renner on LinkedIn

What Sets Hanno Apart

● Founder with Focus: His posts make it clear that Personio is a mission he’s personally invested in, not just a business.

● High Signal, Low Noise: Hanno skips generic content and opts for thoughtful reflections and timely insights.

● Community-Driven Messaging: His leadership tone celebrates collective wins, not just CEO highlights.

● Bridge Between Tech and People: His ability to blend product thinking with culture-building stands out in the HR tech space.

What You Can Learn from Hanno Renner’s LinkedIn Strategy

● Champion Your Team: Elevate internal culture by spotlighting employees and team accomplishments.

● Speak With Purpose: Align every post with your broader mission, rather than chasing attention.

● Engage Outside Your Industry: Join conversations across tech and startups to expand your impact.

● Celebrate Milestones Authentically: Whether it's funding rounds or product launches, frame them as shared successes.

● Show Up at Industry Events: Use global platforms to reinforce your vision and credibility.

Lessons You Can Apply

● Build your audience around your mission, not just your title.

● Let employee voices and behind-the-scenes content create connection.

● Be honest about tough moments and key decisions. Your audience values clarity.

● Represent your industry, not only your company.

● Post less often, but always with intent and substance.

How Hanno Can Elevate Further

● Share more reflections from Personio’s early days and what shaped his leadership style.

● Experiment with Q&A posts or polls to create more two-way engagement.

● Highlight customer success stories to show how Personio creates impact.

● Record short videos recapping events or learnings to add a dynamic layer.

● Collaborate with team members on posts to offer fresh voices and perspectives.

Who Should Follow His Lead

● Founders scaling European SaaS startups.

● HR and people leaders focused on culture and impact.

● Executives seeking high-quality, purpose-driven LinkedIn content.

● Leaders managing fast growth across multiple countries.

● Anyone who wants to blend strategic communication with genuine leadership.

Profile & Performance

● Follower Count: 46,000 and wrowing steadily with strong visibility in the European tech space.

● Engagement Rhythm: Posts around once or twice a month, especially around product updates and major company news.

● Community Impact: Comments often include thoughtful input from employees, investors, and startup peers.

Final Take

Hanno Renner treats LinkedIn as an extension of his leadership style. He stays grounded in Personio’s purpose, highlights the people around him, and communicates with clarity. His approach shows that when founders lead with intention and authenticity, they create a lasting impression. If you're building something meaningful, follow Hanno’s example and use your presence as a platform for others—not just a personal broadcast.

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8. Tarek Müller - Co-Founder & Managing Director at ABOUT YOU GmbH

Who & What

● Expertise: Digital commerce, brand building, scalable tech infrastructure, and Gen Z marketing.

● Company: ABOUT YOU, a fashion e-commerce leader focused on personalization, influencer collaboration, and international expansion.

Content Themes on LinkedIn

1. Entrepreneurial Growth & Culture

Tarek highlights ABOUT YOU's team spirit, milestones, and internal culture shaping the company’s success.

2. Innovation in E-commerce

Shares insights on personalization tech, influencer commerce, and international scaling strategies.

3. Youth-Centric Branding

Posts touch on Gen Z consumer trends, music festival partnerships (e.g., ABOUT YOU Awards), and creator economy angles.

4. Leadership & Speaking

Highlights from industry events like DLD or OMR, often involving panel insights and his perspective on digital retail.

5. Recognition & Awards

ABOUT YOU’s nominations or wins, including innovation awards and sustainability acknowledgments.

How Tarek Leverages LinkedIn

● Brand Voice Alignment: Tarek’s content mirrors ABOUT YOU’s modern, youthful tone, reinforcing brand DNA.

● Selective Posting, High Impact: Although not frequent, his posts tend to coincide with big campaigns or founder milestones.

● Authentic Entrepreneurial Lens: Speaks as a founder who built the company from scratch with a grounded, no-corporate-fluff tone.

● Visual-Heavy Updates: Uses strong branding visuals from campaigns, events, or internal moments to drive visibility.

● Appeal to Creators & Young Professionals: Messaging often resonates with digital natives and future founders.

Visit Tarek Müller on LinkedIn

What Sets Tarek Apart

● Founder-Led Storytelling: His perspective is never abstract. Every post feels like it comes from the trenches.

● Cool-Driven Content: Collaborations with artists, influencers, and creators reflect ABOUT YOU’s lifestyle-first focus.

● Quiet Confidence: He avoids overposting and opts for meaningful moments. This makes each post more intentional and authentic.

● Modern Culture Builder: Actively involved in nurturing a next-gen workplace and celebrating internal talent.

What You Can Learn from Tarek Müller’s LinkedIn Strategy

● Prioritize relevance over volume. Let milestones drive posts.

● Align your tone with your brand’s core audience.

● Celebrate your team culture visually.

● Share lessons from real entrepreneurial challenges.

● Highlight external partnerships to reinforce innovation and reach.

How Tarek Can Elevate Further

● Post short video insights after events or launches for real-time reflection.

● Share more personal founder stories from early days to scaling hurdles.

● Expand behind-the-scenes content around ABOUT YOU campaigns.

● Try Q&A or carousel formats to deepen storytelling.

Who Should Follow His Lead

● Founders scaling lifestyle or D2C brands.

● Executives building culture-first tech companies.

● Digital retail leaders wanting to resonate with Gen Z.

● Marketers seeking authenticity in content.

Profile & Performance

● Follower Count: 37,800+

● Engagement Rhythm: Infrequent but highly strategic.

● Community Impact: Engagement peaks during ABOUT YOU Awards or expansion milestones.

Final Take

Tarek Müller lets his work and ABOUT YOU’s bold voice do the talking. If you're aiming to connect with younger audiences or grow a consumer-first brand, study how Tarek balances low-frequency with high-identity storytelling.

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9. Daniel Krauss - Founder at Flix

Who & What

● Expertise: Mobility innovation, startup scaling, and international expansion.

● Company: Flix, the parent company of FlixBus and FlixTrain, reshaping intercity travel with sustainable, tech-driven transit.

Content Themes on LinkedIn

1. Global Mobility Growth

Shares Flix’s market launches across the US, Europe, and India with local insights and reflections.

2. Sustainability in Transport

Highlights Flix’s green initiatives including CO₂-neutral rides and eco-friendly innovation pilots.

3. Startup Culture & Leadership

Reflections on building Flix from scratch, including culture challenges and team growth.

4. Tech in Mobility

Promotes how Flix leverages data, app tech, and AI to optimize long-distance travel.

5. Founders' Journeys

Personal moments tied to milestones such as anniversaries or expansion wins.

How Daniel Leverages LinkedIn

● Sincere Founder Voice: Daniel’s tone reflects deep belief in Flix’s mission with a humble builder energy.

● Mission-Driven Messaging: Green mobility and access to travel are consistent narrative anchors.

● Event-Centric Posting: Posts often align with major expansions or speaking gigs.

● Localized Insights: References specific cities or regions when announcing routes to make posts feel personal.

● People-Centric Approach: Celebrates teams and partners just as much as Flix’s tech or footprint.

Visit Daniel Krauss on LinkedIn

What Sets Daniel Apart

● Global Yet Grounded: Even when launching in major markets, Daniel keeps the message relatable.

● Purpose-Fueled Vision: Sustainability is central to Flix’s evolution, not just a side note.

● Co-Founder Authenticity: His updates show the tension, hustle, and joy of growing a mission-led company.

● Understated Influence: His content isn’t flashy, but builds trust over time.

What You Can Learn from Daniel Krauss’s LinkedIn Strategy

● Frame market wins in human terms.

● Reinforce a clear purpose across all updates.

● Let expansion moments become storytelling opportunities.

● Celebrate sustainability as core business instead of PR.

● Use co-founder voice to keep your content grounded.

How Daniel Can Elevate Further

● Post micro-reflections from the road including travel logs and leadership takeaways.

● Use short-form video to highlight FlixTrain experiences.

● Share more about company culture at scale.

● Encourage engagement with polls around travel habits.

Who Should Follow His Lead

● Founders in mobility, travel, or logistics.

● Sustainability-focused business leaders.

● Executives seeking international growth with purpose.

● Entrepreneurs wanting to blend impact with innovation.

Profile & Performance

● Follower Count: 16,500+

● Engagement Rhythm: Spikes around launches and milestones.

● Community Impact: Authentic voice draws high-quality comments and engagement.

Final Take

Daniel Krauss leads with heart and clarity. If you want your company’s expansion to feel intentional and your voice to stay human, take notes from how Daniel shows up with a consistently mission-first approach.

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10. Valentin Stalf - Co-Founder & CEO at N26

Who & What

● Expertise: Fintech disruption, digital banking, and user-first financial innovation.

● Company: N26, one of Europe’s leading digital banks offering app-based financial services for the modern customer.

Content Themes on LinkedIn

1. Fintech Evolution

Shares insights on the future of banking, the role of UX in finance, and N26's industry shifts.

2. Product Launches & Features

Announces N26 innovations including shared accounts and AI budgeting with clear consumer value.

3. Leadership & Culture

Spotlights company milestones, leadership transitions, and internal values that shape N26.

4. Regulation & Responsibility

Weighs in on regulatory topics while emphasizing transparency and consumer trust.

5. Media Presence

Amplifies N26's coverage in business publications or industry panels.

How Valentin Leverages LinkedIn

● Fintech Thought Leadership: Posts position him as a voice for responsible disruption in finance.

● Modern CEO Tone: Balanced between formal updates and casual, approachable language.

● Consumer-Centric Framing: Keeps the focus on how innovations help everyday users.

● Episodic Engagement: Activity spikes during product cycles or major interviews.

● Clean, Design-Led Aesthetic: Posts often include sleek visuals aligned with N26’s minimalist brand.

Visit Valentin Stalf on LinkedIn

What Sets Valentin Apart

● Design-First Financial Vision: Valentin brings UX to the foreground, which is rare in banking.

● Balanced Leadership Voice: He shows up as a builder who also understands regulation.

● Scalable Messaging: Can speak to a tech founder in Berlin and a customer in Barcelona equally well.

● Media-Savvy Precision: Uses major press as launchpads and controls the follow-up narrative.

What You Can Learn from Valentin Stalf’s LinkedIn Strategy

● Tie innovation to customer benefit.

● Don’t fear regulation. Engage with it thoughtfully.

● Use sleek visuals to amplify your message.

● Blend product wins with culture updates.

● Show up for the press moments and continue the conversation.

How Valentin Can Elevate Further

● Share personal insights on startup pivots and decision-making.

● Go behind the scenes of product development.

● Host LinkedIn Lives or AMAs on fintech topics.

● Engage more with comments for community-building.

Who Should Follow His Lead

● Fintech founders or operators.

● Product leaders in highly regulated sectors.

● Marketers working in design-forward brands.

● CEOs balancing innovation with public scrutiny.

Profile & Performance

● Follower Count: 19,700+

● Engagement Rhythm: Driven by launches, interviews, and speaking engagements.

● Community Impact: Regular engagement from fintech peers and media professionals.

Final Take

Valentin Stalf’s LinkedIn presence reflects what N26 stands for: sleek, user-first, and future-ready. His ability to humanize digital banking makes him an essential reference for fintech leaders looking to build trust while scaling fast.

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The explosion of AI has changed the game for social media marketers. Manual scheduling, clunky editing, and traditional cold calling have fast become relics of the past. Whether you’re a solopreneur, marketing lead or business owner, you need to keep up with the besst AI tools to free up hours and multiply your output.

But which AI tools are actually worth it?

In this guide, we break down the best AI tools for social media. From content creation to automation and to lead gen, this is your no-fluff, high-value overview which focuses on standout features, differentiators and ideal users.

We’ve grouped these tools into categories so you can find what you need fast.

13 AI tools for social media content creation, automation and lead generation

1. Will —Social media content creation via WhatsApp
2. Opus Clip – Short-form video repurposing from long-form content
3. Descript – Edit video and audio by editing text
4. ResumAI by Rezi – Create bios, career content, and personal branding snippets
5. Teal HQ – Career-focused content and portfolio building with AI
6. Heyreach – heyreach.io: Scalable outreach with human-like messaging
7. Phantombuster – Scrape, extract, and automate actions across platforms
8. expandi.io – LinkedIn outreach automation with smart targeting
9. Rogerroger – Inbox and task automation for team
10. Zopto – LinkedIn lead generation with automated campaigns
11. Octopus CRM – Multi-step automation and CRM features for LinkedIn
12. Taplio – Daily LinkedIn content ideas, analytics, and outreach workflows
13. Crystal Knows – AI-based personality insights for personalised messaging

Will – manages your social media

Will is a strategic AI assistant built to take the heavy lifting out of social media content creation. It helps individual C-level contributors develop personalised social media content.

What it does

• Generates post ideas and drafts for LinkedIn.
• Aligns content to your personal tone of voice, based on posting history.
• Reads and analyses sources to help you create curated content.
• Helps you create content on the go.

Standout features

• Work entirely in WhatsApp. No app or dashboard needed.
• Listens to voice messages and immediately turns them into well-formatted posts.
• Adds photos from your library or links you've shared.
• Makes sure you stay consistent.

How it compares to similar tools

• Jasper and ChatGPT are better for general marketing copy but less strategic for social media.
• Hootsuite or Buffer do scheduling, but aren't that well-suited for individual users.
• All the other social media platforms have a dashboard, but they aren't conversational.

Best for

• C-level executives who want a personal brand but ave no time.
• Consultants who want to speed up social media content creation.
• Service providers who quickly want to share updates and reports.

Opus Clip – Short-form video repurposing from long-form content

Opus Clip turns long-form video content (like webinars or podcasts) into short-form clips optimised for TikTok, Reels, and YouTube Shorts.

What it does

• Auto-detects highlights in long videos using AI
• Edits, captions, and formats clips with one click
• Adds motion graphics, emojis, and punch-in zooms to increase engagement
• Customisable templates to match brand style

Standout features

• AI identifies the most viral-worthy moments based on speech patterns and topic analysis
• Smart formatting adapts output to platform specs
• Multiple exports at once from a single video
• Caption styles optimised for attention retention

How it compares to similar tools

• Descript also supports clipping, but Opus Clip is faster and more automated
• Adobe Premiere Pro offers more control but is slower and manual
• Pictory is similar but lacks Opus Clip’s viral-moment detection

Best for

• Content creators and marketers repurposing webinars or podcasts
• Agencies turning one shoot into a month of social content
• YouTubers looking to grow through Shorts and Reels

Descript – Edit video and audio by editing text

Descript is a transcription-first video and audio editor. You edit media files by editing the transcript.

What it does

• Transcribes audio and video into editable text
• Edits media by modifying the transcript
• Offers multitrack screen recording and podcast editing
• Adds subtitles, animations, and AI voice dubbing

Standout features

• Overdub lets you fix mistakes with AI-generated voice
• Studio Sound enhances audio clarity with one click
• Collaboration features for commenting and versioning
• Seamless publish-to-social features

How it compares to similar tools

• Opus Clip is better for fast clip repurposing; Descript is better for storytelling and podcast workflows
• Camtasia has similar editing but lacks AI power and transcript control
• Adobe Premiere Pro still leads for cinematic editing, but Descript wins for speed and ease

Best for

• Podcasters and YouTubers editing long-form content
• Marketing teams needing fast video revisions
• Creators prioritising speed and ease of use

ResumAI by Rezi – Create bios, career content, and personal branding snippets

ResumAI is an AI tool designed for professional content like resumes, bios, and career-focused social posts. It helps polish personal brand assets with minimal effort.

What it does

• Writes resumes, cover letters, and LinkedIn bios
• Generates punchy personal brand blurbs and intros
• Suggests keywords and formats for better visibility
• Optimises content for ATS and social scanning

Standout features

• Instant LinkedIn bio generator based on resume content
• One-click rewrite and improvement suggestions
• Easy export to resume, PDF, or LinkedIn
• Built-in grammar and clarity checks

How it compares to similar tools

• Teal HQ offers more career tracking, but ResumAI excels at quick content
• Jasper can generate bios, but without resume integration
• ChatGPT is flexible but needs more prompt effort

Best for

• Job seekers polishing their online presence
• Creators building personal brand profiles
• Freelancers refreshing bios and intro copy

Teal HQ – Career-focused content and portfolio building with AI

Teal HQ is a platform for managing your career assets, content, and job search. It’s especially useful for turning experience into marketable content.

What it does

• Generates resume bullets, cover letters, and portfolio snippets
• Helps track job applications and networking tasks
• Stores brand assets, bios, and work samples
• Offers a central dashboard for job search strategy

Standout features

• AI assistant for tailoring job applications
• Content library for managing brand snippets and reuse
• Job tracker with reminders and CRM-style updates
• LinkedIn profile grader for optimisation tips

How it compares to similar tools

• ResumAI is faster for bios; Teal is more comprehensive
• Notion can be customised similarly but takes longer to set up
• Jobscan is more focused on ATS scores than content creation

Best for

• Professionals turning their career story into content
• Career coaches and job seekers who post on LinkedIn
• Side hustlers managing multiple roles and profiles

Heyreach – Scalable outreach with human-like messaging

Heyreach is a LinkedIn automation platform designed to run outreach campaigns that feel human.

What it does

• Automates LinkedIn connection requests and personalised follow-ups
• Manages multiple LinkedIn accounts from one dashboard
• Supports A/B testing for sequences
• Tracks performance with built-in analytics

Standout features

• Message warm-up and human-like delays to avoid spam detection
• Inbox consolidation for replying across accounts
• Campaign templates for lead gen, hiring, and partnerships
• AI-powered personalisation based on profile data

How it compares to similar tools

• expandi.io offers more granular targeting; Heyreach excels in simplicity and team features
• Phantombuster is more flexible but less intuitive
• Zopto has similar goals but lacks multi-inbox tools

Best for

• Agencies managing outreach for clients
• Sales teams scaling LinkedIn prospecting
• Freelancers needing consistent outreach without manual effort

Phantombuster – Scrape, extract, and automate actions across platforms

Phantombuster is a no-code automation tool for extracting data and automating actions across web platforms.

What it does

• Scrapes LinkedIn, Twitter, Instagram, and more
• Sends connection requests and messages
• Connects with Google Sheets and CRMs
• Schedules automation workflows

Standout features

• 100+ ready-made automation “Phantoms”
• No-code chains to combine multiple actions
• Cloud execution for background tasks
• Zapier-compatible

How it compares to similar tools

• Heyreach is better for managing outreach teams
• expandi.io is simpler but less powerful in data extraction
• Zapier isn’t built for social scraping and interaction

Best for

• Growth marketers scraping leads
• Agencies automating across platforms
• Tech-savvy pros who want advanced automation

Expandi.io – LinkedIn outreach automation with smart targeting

expandi.io is a LinkedIn automation platform that balances targeting power with compliance.

What it does

• Automates LinkedIn messaging and follow-ups
• Uses behavioural data for smart sequences
• Supports multichannel (LinkedIn + email) campaigns
• Integrates with Zapier and HubSpot

Standout features

• Dynamic personalisation with fallback logic
• Inbox warm-up and safety features
• Detailed analytics with smart filters
• Time-zone aware scheduling

How it compares to similar tools

• Heyreach is better for inbox management; expandi.io wins in targeting precision
• Phantombuster is broader, less focused on outreach
• Zopto is simpler and more turnkey, but less adaptable

Best for

• SDRs and sales pros scaling LinkedIn
• Marketers needing advanced sequences
• Teams needing email + LinkedIn touchpoints

Rogerroger – Inbox and task automation for teams

Rogerroger merges shared inbox features with task automation.

What it does

• Combines email, tasks, and CRM into one view
• Converts messages into team tasks
• Assigns follow-ups and tracks status
• Automates common replies with AI

Standout features

• CRM tools and contact timelines
• Kanban boards for task workflows
• Smart inbox with templates and priorities
• Slack and Gmail integrations

How it compares to similar tools

• Front is similar but less task-focused
• Zendesk is better for large teams; Rogerroger is leaner
• Trello + Gmail can replicate parts, but not as tightly integrated

Best for

• Small teams managing outreach and follow-up
• Agencies wanting CRM + email without extra tools
• Customer-facing teams needing one centralised hub

Zopto – LinkedIn lead generation with automated campaigns

Zopto helps automate LinkedIn outreach for B2B sales.

What it does

• Sends automated connections, messages, and views
• Targets based on job title, industry, location
• Tracks engagement in real time
• Integrates with Salesforce and HubSpot

Standout features

• Sales Navigator filters for granular targeting
• Smart inbox for campaign replies
• Time-zone aware campaign scheduling
• Modes for warm-up, retargeting, and drip

How it compares to similar tools

• expandi.io allows more advanced messaging logic
• Heyreach is more suited to agency use
• Octopus CRM is a simpler, budget option

Best for

• B2B lead gen teams
• Agencies running LinkedIn outreach
• Startups scaling decision-maker targeting

Octopus CRM – Multi-step automation and CRM features for LinkedIn

Octopus CRM is a LinkedIn automation tool that combines outreach, lead tracking, and CRM functionality. Designed with simplicity in mind, it’s a popular choice for solopreneurs and smaller teams who want to automate their LinkedIn activity without technical complexity.

What it does

• Sends automated connection requests, follow-ups, and endorsements
• Creates multi-step drip campaigns on LinkedIn
• Tracks profile visits, responses, and message history
• Includes built-in CRM to manage leads and segment audiences

Standout features

• Simple drag-and-drop interface for campaign setup
• Activity control settings to mimic human behaviour and stay compliant
• Personalised messaging options with placeholders and dynamic fields
• Performance dashboards showing campaign metrics and lead status

How it compares to similar tools

• Zopto and expandi.io offer more advanced targeting and integrations
• Heyreach is better for managing multiple accounts but more expensive
• Octopus CRM offers great value for budget-conscious users and solo marketers

Best for

• Freelancers and solopreneurs looking to grow their LinkedIn presence
• Small sales teams who want an all-in-one outreach and CRM tool
• Marketers testing LinkedIn automation before scaling u

Taplio – Daily LinkedIn content ideas, analytics, and outreach workflows

Taplio is an all-in-one LinkedIn tool built for thought leaders, marketers, and founders who want to grow their presence without spending hours brainstorming or posting manually. It blends AI writing with scheduling and analytics to support personal branding at scale.

What it does

• Suggests daily content ideas based on your niche and audience
• Helps draft, schedule, and publish posts directly to LinkedIn
• Tracks post performance, profile visits, and follower growth
• Manages outreach and DM sequences to convert engagement into leads

Standout features

• Viral post inspiration feed with filters by industry and format
• AI writing assistant tailored to LinkedIn’s tone and structure
• Post recyclers and reschedulers to maximise reach on evergreen content
• CRM dashboard to track conversations and follow-ups

How it compares to similar tools

• Shield focuses purely on analytics, whereas Taplio combines it with content and CRM
• Will is better for B2B team use, while Taplio is ideal for solo professionals
• Hootsuite or Buffer support more platforms but lack Taplio’s LinkedIn-specific features

Best for

• Founders, consultants, and creators building personal brands
• Social sellers turning LinkedIn engagement into pipeline
• Professionals posting daily and seeking high-growth tactics

Crystal Knows – AI-based personality insights for personalised messaging

Crystal Knows uses AI to analyse online behaviour and generate personality profiles. It’s designed to help users tailor their communication style for better responses—whether in sales, hiring, or social media engagement.

What it does

• Provides DISC-based personality insights from LinkedIn profiles and other online data
• Recommends how to write messages, emails, and posts based on the recipient's profile
• Integrates with tools like LinkedIn, Gmail, and Salesforce for workflow convenience
• Offers Chrome extension for quick insights while browsing profiles

Standout features

• Personalised content tips based on tone, style, and phrasing preferences
• Team analytics for aligning communication strategies
• Writing assistant built into LinkedIn and email tools
• Real-time suggestions as you write outreach or posts

How it compares to similar tools

• Taplio and Will help create engaging content, but don’t analyse audience psychology
• Grammarly can improve tone and clarity, but doesn’t personalise per reader
• Crystal Knows is unique in combining behavioural science with AI content suggestions

Best for

• Sales reps customising outreach for specific personas
• Social media managers refining tone for audience segments
• Recruiters or teams wanting deeper rapport from the first message

Final thoughts

AI isn’t just a trend—it’s transforming how we manage, create, and scale content on social media. Whether you’re focused on strategy, content, automation, or outreach, the tools in this guide offer tangible ways to work smarter and grow faster.

Choosing the right mix depends on your workflow, audience, and goals. Start with one or two tools that match your biggest bottleneck, then expand as your needs evolve.

And remember: even with the best AI, authenticity still wins. Use these tools to amplify your voice—not replace it.

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‍

• Opus Clip
• Descript
• Heyreach -> heyreach.io 
• Will
• Phantombuster 
• expandi.io 
• Rogerroger 

• ResumAI by Rezi – Generates optimized LinkedIn bios and experience summaries. Also useful for job seekers.
  
  
• Zopto – Mainly for outreach, but includes AI-driven profile enhancement suggestions based on lead-gen performance.
  
  
• Teal HQ – A personal career growth tool that includes LinkedIn profile analysis and AI suggestions for improvements.

Octopus CRM – Combines automation with basic AI features to personalize connection requests and follow-ups.

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Shield App – Offers advanced LinkedIn analytics for individuals. Shows engagement trends, top content types, etc.

Taplio (again) – Also shines in analytics with visual insights into content performance.

Crystal Knows – Uses AI to analyze personalities and help you tailor your communication style when engaging on LinkedIn.

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Alexandre Bompard - CEO of Carrefour

Who & What

• Expertise: Strategic retail transformation, digitalization, sustainability, and inclusive leadership.
• Company: Carrefour — one of the world’s largest grocery and retail chains, operating hypermarkets, supermarkets, and online services globally.

Content Themes on LinkedIn

1. Strategic Vision & Initiatives
   • Posts about Carrefour’s long-term transformation plans — e.g., expansion of digital offerings, sustainability (“Act for Food”), and investments in retail-tech.
2. Crisis Leadership & Advocacy
   • Transparent messaging during the Mercosur meat controversy—open letters, apology to Brazilian authorities, support for French farmers.
3. Employee & Leadership Engagement
   • Showcases field visits (e.g., School of Leaders in Romania), employee initiatives, frontline worker stories, and recognition of in-store teams.
4. DEI & Accessibility
   • Highlights innovations supporting customers with disabilities — at international forums like the World Retail Congress.
5. Thought Leadership
   • Shares Carrefour’s data-driven moves into retail media and how it’s shaping the future of commerce.

How He Leverages LinkedIn

• Corporate & Personal Dual Amplification: He blends company achievements with personal leadership reflections—tying his brand to Carrefour’s values.
• Engagement Through Transparency: Open and direct communication about sensitive issues shows accountability and builds trust.
• Human-Centric Narratives: By spotlighting employees and field visits, he brings a relatable and grounded tone.
• Thought Leadership Presence: Participation in industry events and sharing strategic insights positions him as a forward-thinking business leader.
• Inclusive Dialogue: Topics on sustainability, diversity, and accessibility align with global, progressive values that resonate with modern audiences.

What Sets Him Apart

• Bold + Humble Storytelling: Shares both successes and setbacks, which lends authenticity.
• Consistent Strategic Messaging: Persistent themes in digital transformation, sustainability, and people-first leadership reinforce clarity and authority.
• Action-Oriented Insight: Not just claims—posts often feature measurable steps or initiatives underway.
• Active Response to Issues: Engages debates proactively—turning crises into opportunities for brand integrity and leadership credibility.

Lessons You Can Apply

How He Can Elevate Further

• Feature short video insights from store visits or events for richer engagement.
• Expand personal storytelling, such as leadership lessons or career reflections.
• Boost interactive formats like polls or LinkedIn Live sessions around retail trends.
• Highlight global impact by sharing regional success stories or sustainability case studies.

Who Should Follow His Lead

• Retail & CPG execs aiming to modernize operations.
• Leaders undergoing digital or cultural transformation.
• Executives navigating high-stakes communication or global crisis management.
• CEOs looking to balance corporate updates with authentic personal engagement.

Profile & Performance

• Follower Count: Among top-followed CEOs in retail (often six-figure range).
• Engagement Rhythm: Posts several times monthly, with notable spikes during speaking events and major announcements.
• Community Impact: Comments often reflect high interaction—questions welcomed and followed through.

Final Take

Alexandre Bompard crafts a LinkedIn narrative that is strategic, humane, and bold. His balanced use of transparency, storytelling, and thought leadership makes him a powerful example for executives: drive brand transformation while remaining unmistakably human. Align your updates with concrete actions, embrace vulnerability in challenges, and always tie your ideas back to measurable impact.

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Christel Heydemann - CEO of Orange

Who & What

Expertise: Telecom transformation, digital innovation, AI integration, sustainability, social leadership
Company: Orange — a leading global telecom operator with 298 million customers, cybersecurity, financial services (Orange Money), and a strong presence across Europe, Africa, and the Middle East

Content Themes on LinkedIn

1. Strategic Updates & Results
   • Quarterly and annual financial results, progress on the #LeadTheFuture strategic plan, operational highlights from regions like Africa, the Middle East, and Europe.
2. Technology & Innovation Advocacy
   • Posts around AI, 5G, cybersecurity, network evolution—particularly participation at MWC and Adopt AI Summit.
3. Leadership & People Focus
   • Personal transitions, team acknowledgments, visits to local teams (e.g., Romania, Poland), and culture-building across Orange’s footprint.
4. Global Events Engagement
   • Showcasing role in major events like Paris 2024 Olympics connectivity, engagement with European telco leaders, and local community partnerships.

LinkedIn Strategy in Action

• Thought Leadership Positioning: Christel uses event participations and executive roundtables to underline her strategic vision for telecoms and Europe’s digital future.
• Data-Driven & Transparent Storytelling: All updates reference concrete metrics—growth percentages, customer milestones, network quality improvements—enhancing credibility.
• Human Touch: She balances executive announcements with warmth—celebrating team efforts and acknowledging cultural transitions in her messages.
• Consistent Thematic Framing: Recurring use of #LeadTheFuture keeps her narrative cohesive across overlap of finance, innovation, and operations.

What Makes Her Stand Out

• Vision-Led AI Messaging: She positions AI as telecom’s transformative frontier, highlighting edge computing, network intelligence, and generative AI’s role in customer experience.
• European Advocacy: She champions European innovation and cross-industry tech investments—signaling wider leadership beyond Orange.
• Balanced Global/Local Tone: She ties global strategy to local context—like Poland or Romania visits—bridging corporate messaging with authenticity.
• Relatable Leadership: Posts about career reflections (e.g., leaving Schneider), housekeeping initiatives, and family-friendly policies show a relatable executive persona.

Key Takeaways for Your LinkedIn Strategy

How She Can Elevate Further

• Introduce short-form video snippets from keynotes or site visits for richer engagement
• Publish micro-articles or longer-form posts diving deeper into AI or sustainability themes
• Host interactive formats such as LinkedIn Live Q&A sessions around tech policy or digital equity
• Feature customer or startup stories via Orange ecosystem collaborations to drive authenticity

Who Should Follow Her Example

• Telecom or tech leaders managing large-scale digital transformation
• Executives looking to blend data-driven strategy with human connection
• Professionals positioning themselves as voices in innovation, especially around AI or sustainability
• Corporate leaders aiming to pair performance communication with relatable storytelling

Profile Snapshot

• Follower Base: ~106k, placing her among the most influential European telecom leaders
• Post Cadence: Around 4–8 posts per quarter, with peaks during major corporate, tech, or event milestones
• Engagement Rate: High, with posts often garnering hundreds of comments and significant peer interaction

Final Summary

Christel Heydemann’s LinkedIn is a polished synthesis of the modern executive blueprint: strategic substance (with data), thought leadership (AI/tech), and relatable presence (people, culture). Her consistent framing around #LeadTheFuture supports thematic unity while fostering trust and clarity. Aspiring leaders can take note: align your personal voice with your company narrative, use tangible data, engage around emerging themes, and put people at the center of your storytelling.

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Arthur Mensch - CEO of Mistral AI

Who & What

• Expertise: Generative AI, open-source language models, platform scaling, developer-focused innovation.
• Company: Mistral AI — a Paris-based startup launched in April 2023, focused on open-access LLMs and fast-growing into a European AI unicorn.

LinkedIn Content Themes & Activity

1. Announcements & Milestones
   • Shares team expansion (“thrilled to double our team”), funding stances (“we aren’t for sale”), and IPO intentions.
2. Open‑Source & Sovereignty Advocacy
   • Emphasizes European independence in AI, urging open-source as key for collaboration and national strategy.
3. Thought Leadership in AI Policy
   • Discusses EU AI Act, AI sovereignty, and regulation at forums like MWC and Davos.
4. Event and Media Highlights
   • Featured interviews (McKinsey, TIME, Le Monde) shared with his insights.
5. Team Recognition & Recruitment
   • Welcomes new members, spotlights US GTM hires, and reiterates the developer-first ethos.

Strategy on LinkedIn

• Transparency & Vision: Communicates candidly about company direction, independence, and long-term growth—building investor and community trust.
• Topical & Personal: Balances formal policy commentary with personal moments like team welcomes, amplifying authenticity.
• Content Amplification: Leverages external features and live events to reinforce his authority and narrative reach.
• Community Engagement: Posts on developer focus, model customization, and legal frameworks invite peer and stakeholder interaction.

What Makes Him Stand Out

• European AI Champion: Positions Mistral as a Europe-rooted alternative to US Big Tech, fuelling national pride and policy influence.
• Open‑Source Evangelism: Maintains conviction that open AI is safer, more equitable, and globally competitive.
• Developer-Centric Approach: Stresses tools, model portability, and real application use—people-first technology.
• Balanced Formal & Candid Tone: Combines policy-level talk with human touches—team updates, event participation—without being detached.

Key Takeaways You Can Apply

How He Could Elevate Further

• Short, authentic videos – Factory tours or candid leadership reflections would increase engagement.
• Expanded long-form content – Detailed micro-articles diving into AI policy or open-source strategies could build deeper thought leadership.
• Interactive formats – Small-scale Live Q&A or developer office hours to showcase model applications.
• Share case studies – Real-world user and customer impact stories would humanize technology and develop trust.

Who Should Follow His Lead

• Founders of tech startups aiming for regime change in their industry.
• Execs balancing global ambition with regional identity.
• Leaders leveraging policy or regulation as strategic positioning.
• Those seeking to humanize tech leadership with transparent narratives.

LinkedIn Profile Footprint

• Follower count: ~57k, with around 45 posts shared.
• Engagement cadence: Regular team/project updates around major events, plus timely thought leadership content.
• Community interaction: Active comment sections on regulation, recruitment, and open-source governance.

Final Summary

Arthur Mensch’s LinkedIn presence is an effective hybrid of visionary leadership (European AI autonomy, open-source), candor and transparency (funding stance, recruitment), and community alignment (developer and policy discussions). His strategy underscores the power of linking technical depth with national identity and company culture. For leaders building their LinkedIn presence: assert your vision, amplify external recognition, spotlight your team, and anchor your content in both expertise and empathy.

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Guillaume Moubeche - Founder of Lemlist

Who & What

• Expertise: B2B SaaS growth, revenue bootstrapping, outbound automation, community-building, and founder-led marketing.
• Companies:
  • Lemlist: Email personalization and outreach automation platform (co-founded in 2018; bootstrapped to $10M+ ARR by 2021)
  • lempire: The broader SaaS group encompassing Lemlist and other founder‑built tools, now achieving ~$150M+ valuation

LinkedIn Content Themes

1. Founder-Level Bold Positions:
   • Shares principles like “I don’t believe in work-life balance… I chase alignment” with ~955 likes and ~141 comments .
   • Lists startup truths like meeting waste, trust issues — sparking lively discussions .
2. Transparency on Growth & Bootstrapping:
   • Open about rejecting a $30M acquisition to keep autonomy
   • Posts instructive retrospectives: “5 things I did because I trusted my guts”
3. Hiring and Team Culture:
   • Storytelling around unexpected hires and trust-based recruitment choices
4. Actionable Founder Advice:
   • Concrete guidance: “14 brutal truths you need to hear as a CEO,” “5 things you won’t agree with but I find true,” etc.
5. Learning-by-Doing Mindset:
   • Advocates for hands-on experience over credentials with his Chemical Engineering → Entrepreneurship story
6. Use of External Media & Thought Leadership:
   • Shares podcast features and YouTube interviews where he dives into building bootstrapped SaaS successes

His LinkedIn Strategy in Action

• Authenticity & Vulnerability: He openly shares personal philosophy, failures, and unconventional decisions—the kind of content that builds connection.
• Founder-Led Thought Leadership: His posts feel like advice from a peer, not just a CEO—especially on tough topics like hiring and work structures.
• Storytelling with Metrics: He weaves in business metrics (ARR milestones, valuation) to give credibility alongside narrative.
• Encourages Conversation: Many posts end with questions to stir engagement and community feedback.
• Amplification of Media Appearances: He repurposes long‑form content (podcasts, interviews) into bite‑sized LinkedIn insights, maximizing reach.

What Makes Him Stand Out

• Bootstrapped Credibility: Builds authority from refusing big offers, choosing independence, and growing lean.
• Direct Tone: “Brutal truths,” “trusted my guts,” “alignment vs balance”—strong, memorable positioning.
• Frequent storytelling: Uses real examples (e.g., unique hires, letting enterprise customers go) to teach leadership lessons.
• Cross-channel presence: Active not only on LinkedIn, but also Instagram (~248K), YouTube, TikTok—feeding LinkedIn with fresh insights from external mediums

Key Takeaways to Apply

How He Could Elevate Even Further

• Short thought-leadership videos: 1–2 minute clips sharing daily leadership lessons.
• Micro-articles/LinkedIn newsletters: Deep-dives into bootstrapping, hiring, and autonomy.
• Interactive live sessions: Q&A or Ask‑Me‑Anything format around scaling without funding.
• Share customer success stories: Showcase how Lemlist/lempire tools tangibly improve outcomes.

Who Should Follow His Style

• Bootstrapped founders building SaaS products.
• Startup leaders managing growth without external funding.
• Executives aiming to weave bold philosophy into professional branding.
• Talent recruiters seeking to highlight non-traditional, trusting hiring practices.

Profile Snapshot

• Follower count: Estimates ~100K+ on LinkedIn (also ~248K on Instagram)
• Post frequency: Multiple times monthly, mixing bold opinion posts with reflections on leadership and growth.
• Engagement levels: Hundreds of likes, dozens to hundreds of comments per post; clearly resonant with audience.

Final Summary

Guillaume Moubeche embodies a modern founder‑CEO: unapologetically bold, deeply transparent, and rooted in actionable storytelling. His LinkedIn is a masterclass in how to craft a compelling narrative around bootstrapping, leadership philosophy, and rejection of conventional norms—all while building a SaaS empire. For leaders who want to build both business and personal brand with integrity and impact, following his path can be extremely instructive.

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Lucie Basch - CEO of Poppins

Who She Is & What She Does

• Expertise: Engineering-driven impact leadership in food-waste reduction, mission-driven tech scale-up, international expansion, and climate advocacy.
• Company: Co-founded Too Good To Go in 2016 to combat food waste; app launched in France, then scaled across Europe and North America, saving hundreds of millions of meals
• Profile’s Tone: Mixes engineer’s rationale, founder’s transparency, activist’s urgency, and executive’s strategic scope.

What She Posts About

1. Mission-Driven Expansion Updates
   • Announces new country launches (e.g., US, Canada), tied to measurable impact (“10 million meals saved in the US”) .
2. Impact Milestones
   • Celebrates global usage and environmental outcomes (“7th most downloaded food & drink app worldwide”, “350 million meals saved”)
3. Recruitment & Team Recognition
   • Invites purpose-aligned candidates and highlights her team’s role (“Waste Warriors”)
4. Thought Leadership & Interviews
   • Shares podcast/video appearances (e.g., On n’arrête pas l’éco, Generation DIY, NatGeo 33 Agents of Change)
   • Engages follower dialogue on major climate/tech topics.
5. Organizational & Board Roles
   • Announces growing influence: joined Carrefour board, founded The Climate House, serves on youth & producer committees

Strategy on LinkedIn

• Transparency with Metrics & Milestones: Every update ties back to a quantifiable impact—downloads, meals saved, global rankings—making her mission clear and credible.
• Mission + Recruitment Fusion: She frames team invites and launches around the core purpose, aligning hiring with global impact.
• Amplification of External Voices: Repurposes media features for credibility and reach, turning interviews/podcasts into LinkedIn content nodes.
• Engagement Through Purpose: Posts end with rallying calls (“be part of fight”) and questions, fostering community involvement and interaction.
• Expansion & Advocacy Narrative: Marries business growth with advocacy—launches become climate narratives, not just commercial milestones.

What Makes Her Stand Out

• Engineer’s Logic Meets Activist Urgency: From Nestlé engineer to climate pioneer—posts weave her career arc and mindset shift into a compelling narrative.
• High-Impact Storytelling: She doesn’t just launch markets, she frames them as climate wins (“10M meals saved in US!”).
• High-Profile Credibility: Recognition from NatGeo, Women’s Forum, and board roles elevate her presence to global thought leadership.
• Local-to-Global Framing: From city-level launches to continental milestones, she balances local relevance and global impact.

Key Takeaways You Can Apply

How She Could Amplify Further

• LinkedIn Live or Live Q&A: Host conversations on food waste, climate policy, or non-profit partnerships.
• Micro-articles/newsletter series: Deep dives into business lessons on climate-tech scaling.
• Short impactful videos: Behind-the-scenes of logistics, user stories, or educational content.
• Customer storytelling: Spotlight waste-reduction stories from merchants or consumers to humanize impact.

Who Should Follow Her Example

• Founders of mission-driven scale-ups blending tech and sustainability.
• Execs wanting to showcase impact metrics in leadership narratives.
• Climate advocates shaping public policy or consumer behavior through tech.
• Professionals building personal brands rooted in quantified social/environmental change.

Profile Snapshot

• Follower Growth: Top influencer in climate-tech circles; part of LinkedIn Top Voices Entrepreneurs
• Post Cadence: Monthly major updates (expansion, impact), supplemented by media and hiring posts.
• Engagement Style: High interaction on value-driven content—milestones and mission resonate across comment sections.

Final Summary

Lucie Basch's LinkedIn presence exemplifies mission-led leadership: she harnesses engineering rigor, global expansion, and clear metrics to drive a powerful narrative around climate impact. She smartly weaves recruitment, media, and board influence into her story, crafting a multidimensional leadership brand. Apply this structure by sharing your purpose, quantifying outcomes, spotlighting your team, and multiplying your voice through earned media.

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Roxanne Varza - Director of Station F

Who She Is & What She Leads

• Expertise: Startup ecosystem builder, accelerator leadership, ecosystem strategy, angel investing, women in tech advocacy.
• Current Role: Director of Station F, the world’s largest startup campus based in Paris.
• Investor & Champion: Over 60 angel investments, scout for Sequoia Capital, previously with Atomico.
• Career Path: Founded Tech.eu and Girls in Tech (Paris/London), edited TechCrunch France, headed Microsoft Ventures France (Spark/BizSpark).

LinkedIn Content Themes

1. Ecosystem Announcements & Partnerships
   • Highlights major collaborations and campus events (e.g., PSG’s integration into Station F’s sports tech program).
2. Angel Investing & Community Engagement
   • Shares insights into her scouting role, investment philosophy (“human fit over idea fit”), and startup hall of fame reflections.
3. Innovation & AI Summit Leadership
   • Regularly posts about upcoming innovation summits and leadership in AI/events hosted at Station F.
4. Empathy & Gratitude Stories
   • Posts personal reflections, spotlights on mentors (Xavier Niel), and gratitude for trust and immigrant journey.
5. Community Celebrations
   • Congratulates startups based at Station F, shares their successes, and drives greater visibility.

Her LinkedIn Strategy

• Brand Amplification Through News & Events: By tying new partnerships and events directly to Station F, she reinforces its central role in tech innovation.
• Valuable Thought Leadership: Shares learnings from her angel investing and event leadership roles, positioning herself as a go-to resource.
• Authentic Storytelling: Posts rooted in personal experience—immigrant story, mentorship moments—create connection and trust.
• Showcasing Community Successes: Highlights startups, partnerships (e.g., PSG, Adaptive ML), and mentor shoutouts to foster community pride.
• Consistent Presence: ~70k followers, over 1,000 LinkedIn posts, and active daily to weekly updates.‍

What Makes Her Stand Out

• Ecosystem Builder: Not just a leader of startups—she’s shaping the infrastructure, from women in tech networks to global startup campus culture.
• Strategic Investor: With 60+ investments, she bridges founders and capital while publicly sharing valuable principles.
• Relatable Authority: Maintains empathy and gratitude in leadership posts—especially standout stories about Xavier Niel's trust.
• Event & Media Savvy: Combines summit leadership, media engagement, and on-campus partnerships to stay front-and-center.

Key Takeaways You Can Apply

Opportunities to Increase Impact

• Host Live Q&A or panel discussions on angel investing, startup ecosystems, or female leadership.
• Publish LinkedIn micro-articles on investment frameworks, diversity, or ecosystem building.
• Share short video tours or captured summit moments to bring Station F to life.
• Highlight deeper startup journeys—follow a startup from incubation to growth to humanize the narrative.

Who Should Follow Her Approach

• Ecosystem builders and accelerator leaders looking to brand their programs.
• Angel investors who want to share their principles and mentor publicly.
• Tech leaders weaving personal immigrant or career stories into a leadership brand.
• Executives fostering inclusive, community-driven growth and partnerships.

LinkedIn Presence Snapshot

• Follower Base: ~71,000, classed among France’s top tech influencers.
• Posting Cadence: Multiple updates weekly, blending news, gratitude, investment tips, and event leadership.
• Engagement Quality: Posts often generate hundreds of likes and thoughtful comments, demonstrating resonance.

Final Summary

Roxanne Varza’s LinkedIn blends ecosystem leadership, investor wisdom, and authentic storytelling to powerful effect. She positions herself as a connector, mentor, and operator at the heart of Europe’s startup scene. For leaders building influence: share strategic partnerships, articulate investment values, spotlight community successes, and bring your personal journey into the conversation.

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Aiman Ezzat - CEO of Capgemini Group

Who He Is & What He Leads

• Expertise: Global technology-driven transformation, digital acceleration, sustainable business, financial leadership, inclusion.
• Company: Capgemini — a major global consulting, IT services, and digital transformation firm with 350,000+ employees in over 50 countries
• Background: Chemistry engineer (CPE Lyon), MBA (UCLA), 30+ years at Capgemini across roles—from strategic leadership to CFO, COO, and CEO since May 2020

LinkedIn Content Themes & Activity

1. Corporate Results & Strategy Announcements
   • Shares highlights from H1, full-year financial results, and acquisitions (e.g., Syniti SAP data deal)
2. Innovation & Tech Thought Leadership
   • Promotes generative AI, virtual twins, the generative economy, and climate-conscious technology in his posts
3. Brand Partnerships & Community Impact
   • Announces strategic partnerships — from Tour de France sponsorship to agentic AI alliances — underlining culture and capability
4. Ethics, Inclusion & ESG Leadership
   • Celebrates Capgemini’s ethical recognitions, inclusion initiatives, and sustainability ambitions, reinforcing cultural values
5. Engagement & Regional Leadership
   • Features interactions with global teams—India innovation, Japan visits—building rapport with internal and external stakeholders

His LinkedIn Strategy at a Glance

• CEO as Storyteller: Connects corporate milestones to broader narratives like ethics, innovation, and sustainability, adding thematic coherence ("#GetTheFutureYouWant").
• Champion of People & Purpose: Highlights team efforts, inclusion circles, and ethical awards to reinforce internal culture.
• Vision + Execution: Combines big-picture tech/business visions with actionable steps—like acquisitions or AI partnerships.
• Global yet Localized: Balances global brand messages with regional relevance—like featuring India, Japan, or sports events.
• Visual & Multimedia Approach: Uses video and visual content for earnings and thematic posts, even if many are authored via Capgemini’s corporate channels.

What Makes Him Stand Out

• Long-Term Internal Journey: A career that spans finance, operations, and global markets grants him authentic leadership credibility
• Thematic Consistency: He consistently ties posts back to core themes—ethics, innovation, tech, and sustainability.
• Active Thought Leadership: Topics like the generative economy and AI aren’t just buzz—they're integrated into Capgemini’s business narrative.
• Balanced Formal & Relational Tone: He maintains an executive tone while expressing pride in teams, partnerships, and on-ground visits.

Key Takeaways You Can Apply

Opportunities to Build Further

• Host live sessions or AMAs on AI, tech ethics, or ESG integration, sharing insights directly with audiences.
• Publish short articles on LinkedIn exploring deeper topics like generative economy or responsible AI.
• Share micro-videos with on-site highlights, interviews with team members, or reflections from innovation labs.
• Spotlight external voices—clients, partners, employees—as case studies of impact and transformation.

If You Aspire to This Style

• Leaders in global technology, consulting, or engineering fields aiming to align digital transformation with purpose.
• CEOs with long internal careers—ready to combine institutional memory with forward-looking vision.
• Executives committed to ethics, inclusion, and sustainability as core brand pillars.
• Corporate leaders wanting to balance executive positioning with humanizing and community-centered content.

LinkedIn Presence Snapshot

• Influencer badge on LinkedIn — over 163k followers, ~800 posts and articles
• Consistent engagement: Posts regularly gather hundreds to thousands of likes/comments, especially on earnings, AI, and partnerships.
• Active posting rhythm: Regular updates, with occasional peaks around results or strategic partnerships.

Final Summary

Aiman Ezzat uses LinkedIn as a platform to weave strategic narrative, ethical values, and people-centric culture together. He positions himself and Capgemini not just as a tech services leader but as a purpose-driven global innovator. For executives building their LinkedIn presence: define clear thematic pillars, connect every update to purpose, use rich media, and spotlight your people and impact.

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Valentine Sauda - CEO of Marketing Fastoche

Who She Is & What She’s Building

• Role & Company: CEO of Marketing Fastoche, a Nantes-based agency that empowers entrepreneurs and freelancers with confidence and lead-generating LinkedIn content.
• Expertise: Copywriting, LinkedIn marketing, personal branding coaching, and community engagement. Recognized as one of France's top LinkedIn growth experts.

📣 Content Themes & Style

1. Actionable LinkedIn Advice:
   • Weekly tips on content, branding, and algorithm hacks. Posts demystify what works vs. what doesn’t.
2. Marketing Fastoche Growth:
   • Celebrates team expansion (“Marketing Fastoche s’agrandit…”) with vibrant behind-the-scenes visuals. Highlights positive client outcomes.
3. Community Engagement:
   • Posts often conclude with a question, fostering comments and interaction (“quelle est la qualité… ?”).
4. Authentic Storytelling:
   • Shares candid reflections: early freelance struggles, agency learning curves, even frustrations with LinkedIn itself.

🔧 LinkedIn Strategy in Action

• Consistent Value-Driven Content: Her regular, tactical posts keep audiences engaged and trusting her expertise.
• Bold, Conversational Voice: She writes with clarity and cheek, positioning herself as approachable yet authoritative.
• Visual Brand Identity: Bright, friendly images and consistent color styling reinforce brand recall.
• Engagement-First Mindset: She directly asks questions, tags responses in comments, and positions herself as a community ally.
• Cross-platform Amplification: Links to her Instagram & YouTube content to build multi-channel presence.

🌟 What Makes Her Stand Out

• Expert Positioning: Transitioned from freelancer to agency CEO, using her own copywriting to propel her story.
• Thought Leadership with a Twist: Tackles LinkedIn mechanics openly—e.g., “Lettre ouverte à LinkedIn…” post criticising algorithm opacity.
• Empowered Community: Hundreds of comments and discussions show real connection and peer influence.
• Strategic Transparency: Shares agency pricing, team growth, client feedback—making her business journey relatable and credible.

📌 Key Takeaways for Your LinkedIn Strategy

Ways to Scale Further

• Publish short how-to videos on content strategy and copywriting.
• Start a LinkedIn newsletter digging into algorithm changes or trending formats.
• Host live AMA sessions on LinkedIn marketing challenges.
• Feature client success stories—show transformations driven by her methods.

Who She Inspires

• Solopreneurs and freelancers using LinkedIn as a primary lead channel.
• Small agency founders building authority through repeatable tactics.
• Content creators aiming to blend personality with strategic branding.
• Marketers who appreciate community-driven growth and authenticity first.

Profile Snapshot

• Follower Count: Around 64K followers and 500+ connections. ‍
• Posting Rhythm: Multiple times each month, balancing quick tips, team news, and personal commentary.
• Engagement Levels: Posts typically get hundreds of likes and dozens of meaningful comments—clear proof of resonance.

✅ Final Summary

Valentine Sauda’s LinkedIn presence is a masterclass in authentic, value-rich personal branding. She balances expert guidance with real-world transparency, all wrapped in a friendly tone and vibrant visuals. If you want to build authority in your niche, grow an engaged audience, and turn content into business, her approach offers a proven roadmap.

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Kjerstin Braathen – CEO of DNB ASA

Who She Is & What She Does

Kjerstin Elisabeth Rasmussen Braathen has been CEO of DNB ASA, Norway's largest financial group, since January 2019. With over 20 years at DNB—including roles as CFO and Head of Corporate & Shipping Banking—she brings deep institutional knowledge and finance expertise .

• Experience: Before joining DNB in 1999, worked at Hydro Agri
• Education: MSc in Management & Finance from École supérieure de commerce, Nice

Content Themes & Formats

1. Thought Leadership

• Macro-economic insights: Discusses Europe’s banking scale challenge and sustainability-driven profitability, as seen in her Bloomberg interview
• Technology focus: Shares experiences at World Economic Forum about AI, climate, polycrises, and digital transformation

2. Sustainability & Climate

• Active during Climate Week 2023 in New York, engaging with UN Global Compact leadership on Nordics' green transition

3. Corporate Milestones & Strategic Partnerships

• Highlights major deals with EIF, Innovation Norway, Invest EU programs—a €billions boost for Norwegian SMEs
• Promotes internal initiatives like “huninvesterer” to narrow gender investment gaps

4. Team Recognition & Leadership Reflections

• Celebrates employee anniversaries and team successes, such as DNB Markets’ 10-year sustainable finance journey
• Offers reflections on lessons learned and career advice for young leaders

How She Leverages LinkedIn

• Visibility: Uses high-impact photos—climate panels, interviews, team shots—to make professional presence compelling.
• Engagement: Posts spur thoughtful comments (300+ interactions) and foster peer recognition.
• Credibility: Mixes media interviews, expert commentary, and public forums to show subject-matter authority.
• Brand Alignment: Seamlessly elevates DNB’s vision: green finance, tech-forward banking, inclusive growth.

What Sets Her Apart

• Credible Expertise: Deep knowledge across finance, shipping, digital, and sustainability sectors.
• Representative Leadership: One of few female CEOs in the Nordic banking scene; vocal about equality and empowerment.theorg.com.
• Vision & Action: Actively promotes systemic changes—capital integration, SME financing, green investments, trust-building.

Key Takeaways for Your LinkedIn

1. Blend Global Leadership with Local Actions: She pairs global forum presence with domestic initiatives—use this structure to frame your own message.
2. Visual Storytelling: Professional photos of speaking events, panels, and teams provide credibility and human touch.
3. Consistent Thematic Focus: Sustainability, diversity, and digital progress recur—choose 2–3 themes and reinforce them consistently.
4. Team-Led Content: Recognizing teams and colleagues builds rapport and positions you as a values-based leader.
5. Cross-Channel Amplification: Use LinkedIn as central hub, linking to interviews, articles, event recaps, and press.

Growth Opportunities

• Increase Frequency: Moving from monthly to bi-weekly posts helps maintain momentum and follower engagement.
• Introduce Rich Media Formats: Short video recaps, behind-the-scenes at events, or Q&A live sessions would add relatability.
• Elevate Storytelling: More narrative-driven posts around personal journeys in leadership, career pivots, or reflecting on challenges.
• Expand Engagement Tools: Use polls or open questions to spark engagement and invite follower interaction.

Audience She Inspires

• Senior Finance Leaders: Those driving strategic change within financial services.
• Sustainability Advocates: Business leaders looking to integrate climate and ESG into core operations.
• Emerging Women Executives: A powerful role model for gender parity and leadership presence.
• Economic Policy Advocates: Professionals working at the intersection of finance, SME support, and capital markets.

Summary

Kjerstin Braathen’s LinkedIn presence aligns consistently with her leadership agenda—global banking, sustainable growth, digital transformation, and inclusive leadership. Her thoughtful mix of thought pieces, visuals, team recognition, and public dialogue creates a robust professional brand. Aspiring leaders can learn from:

• Frequent, thematic, value-driven content
• Authentic team-centric storytelling
• Strategic use of multimedia and public visibility

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Nicolai Tangen – CEO of Norges Bank Investment Management

Who He Is & What He Does

Nicolai Tangen is the Chief Executive Officer of Norges Bank Investment Management (NBIM), the manager of Norway’s sovereign wealth fund—one of the world’s largest, valued over US $1.6 trillion. Appointed in 2020, he brings a unique background as a former hedge fund manager and is now shaping global investment strategies with a focus on stewardship, digital transformation, and sustainable finance.

Content Themes & Formats

1. Thought Leadership & Macro Perspectives

• Shares reflections on executive compensation, quarterly reporting, and the role of public markets.
• Highlights his podcasts featuring global leaders, including CEOs from Netflix, Uber, H&M, NVIDIA, and Formula 1.

2. Tech-Forward & Innovation Narrative

• Demonstrates NBIM’s shift toward technology—mentioning GitHub usage and GitHub Copilot adoption among employees.
• Emphasizes AI as central to investment strategy and efficiency.

3. Culture & Leadership Philosophy

• Advocates for a “safe area” culture, encouraging thoughtful risk-taking.
• Discusses learning from failure, receiving feedback, and embracing diverse perspectives.

4. Community & Engagement

• Celebrates internal initiatives like Investment Academy and team knowledge-sharing.
• Engages with thinkers and followers through comments, polls, and shared posts.

5. Public & Global Presence

• Regularly appears at events and panels, including DNBIM-hosted podcast “In Good Company.”
• Shares high-impact visuals—speeches at forums, meetings with figures like John Kerry and Greta Thunberg.

How He Leverages LinkedIn

• Visibility through Multimedia: Posts include short video clips, podcast promos, and event highlights, creating dynamic content.
• Authority through Dialogue: By sharing in-depth viewpoints and inviting discussion, he positions himself as a thoughtful voice in finance.
• Branding & Company Alignment: Promotes cultural values of NBIM—stewardship, tech adoption, ESG commitment—while reinforcing his personal brand.
• Audience Engagement: Posts gain hundreds of reactions and comments, driving connection and thought provocation.

What Makes His Presence Stand Out

• Podcast Host CEO: Unique position as host of “In Good Company,” interviewing world-class C-suite leaders—uncommon among financial leaders.
• Low-ego Thought Sharing: Posts often include humility, curiosity, and learning—highlighting feedback loops and self-improvement.
• Strategic Vision: Drives shifts in public market policy (e.g. semi-annual reporting), transparency, and long-termism.
• Bold Tech Advocacy: Openly champions AI, development tools, and digital culture within a traditionally conservative institution.

Key Takeaways for Your Own LinkedIn Presence

1. Creative Content Formats: Podcasts and video engagements elevate your profile beyond text-heavy posts.
2. Substance with Simplicity: Share deep ideas in a digestible format—e.g., “safe areas” metaphor for company culture.
3. Professional Visibility: Visuals from forums, interviews, and events enhance credibility and memorability.
4. Community-focused Posts: Celebrate team achievements and learning programs to humanize leadership.
5. Consistent Thematic Structure: Focus on core themes—leadership, innovation, tech, ESG—and reinforce over time.

Growth Opportunities

• Increase Authentic Personal Storytelling: While professional, more personal reflections could deepen connection.
• Schedule Regular Posts: Posting bi-weekly could build momentum and maintain flow with audience.
• Interactive Engagements: Consider polls, Q&As, or live sessions around wealth fund strategy or ESG.
• Highlight Broader Internal Voices: Featuring employees or guest experts can diversify perspective and enrich content.

Who This Inspires

• Senior Finance & Investment Leaders: Looking to bring thought leadership and innovation into capital management.
• Tech-forward Senior Execs: Embracing digital transformation and seamless integration of technology in institutions.
• Leaders Committed to ESG & Governance: Setting an example in stewardship and sustainable leadership.
• CEOs Seeking Authentic Platforms: Learning how to blend corporate messaging with genuine leadership personality.

Summary

Nicolai Tangen has set a new bar for CEO presence on LinkedIn by merging substantive ideas, multimedia storytelling, and cultural introspection. He engages on global business issues while inviting collaborative dialogue—a model worth emulating for leaders looking to humanize influence, build credibility, and spark meaningful online communities.

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Anita Schjøll Abildgaard – CEO & Co-founder of Iris.ai

Who She Is & What She Does

Anita Schjøll Abildgaard is the CEO and Co-founder of Iris.ai, a company focused on automating and accelerating the research process using AI. With a background that blends entrepreneurship, science, and innovation, she is recognized for her work in making scientific knowledge more accessible and usable through natural language processing and machine learning.

About Iris.ai

Iris.ai is an AI-powered research assistant built to help scientists and R&D professionals navigate vast bodies of academic and technical content. The platform reads and understands scientific texts, maps relevant research, and automates complex data synthesis. Iris.ai is used by universities, corporate R&D teams, and research institutions to improve discovery and innovation workflows.

Content Themes on LinkedIn

1. AI & Science Communication

Anita frequently posts about the future of AI in research, sharing updates on Iris.ai’s capabilities in semantic search, document mapping, and machine reading comprehension.

2. Tech Ethics & Innovation

She explores the ethical implications of AI, open access to knowledge, and responsible tech development, often tying these themes to global scientific challenges.

3. Startup Leadership & Vision

Anita shares candid takes on leading a deep tech startup, from funding and hiring to scaling a science-focused product in a niche market.

4. Thought Leadership & Public Speaking

She promotes her talks at AI summits, research conferences, and panels—positioning herself and Iris.ai as thought leaders in AI-driven research transformation.

LinkedIn Strategy & Positioning

• Authority Through Expertise: Posts reveal deep understanding of AI and research, helping establish her as a credible voice in both communities.
• Narrative of Purpose: She frames Iris.ai’s mission as one of democratizing access to scientific knowledge—making her leadership not just about tech but about positive global impact.
• Selective, High-Impact Posting: While not highly frequent, her posts are thoughtful, often linked to big milestones, launches, or speaking engagements.
• International Appeal: Her content is aimed at a global audience, reflecting her Scandinavian roots and international business presence.

What Makes Anita Stand Out

• Mission-Driven Leadership: Blends AI innovation with a clear ethical stance and purpose-driven vision.
• Bridge Between Tech and Academia: Positions herself uniquely as someone translating AI for scientists and researchers.
• Strong Public Speaker: Uses speaking engagements effectively to extend her brand and Iris.ai’s message beyond LinkedIn.

Key Lessons for Your LinkedIn Strategy

• Lead with Purpose: Define and communicate a mission that extends beyond business metrics.
• Balance Technical and Personal: Share both product developments and leadership reflections for greater resonance.
• Be Selectively Visible: Quality over quantity can work well, especially for deep tech or B2B founders.
• Build Authority Through Education: Use your content to teach and explain, not just promote.

Opportunities for Growth

• More Behind-the-Scenes Content: Share moments from product development, user feedback, or internal innovation.
• Engage More Regularly: A biweekly cadence could boost momentum without overwhelming.
• Use Video or Demos: Short clips showing Iris.ai in action would illustrate its value vividly.
• Highlight Team Stories: Elevate engineers, researchers, and users to deepen the brand’s community feel.

Who This Inspires

• Women in Deep Tech: Her journey resonates with women navigating the intersection of research and entrepreneurship.
• AI Ethicists & Advocates: For those exploring responsible innovation.
• Founders in Academia-Focused Startups: A prime example of how to market and build within a highly specialized domain.

Metrics

• Followers: Estimated 10,000+ on LinkedIn.
• Engagement: Moderate but meaningful—her posts often spur thoughtful discussion and reposts in AI/research circles.
• Posting Frequency: Occasional, aligned with major events, launches, or talks.

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Harald Røine – Founder & CEO of Buro Ventures

Who He Is & What He Does

Harald Røine is the Founder and CEO of Buro Ventures, a firm specializing in B2B growth strategies, venture incubation, and digital product development. Since 2011, he has built a diverse digital business portfolio, advising startups and enterprise clients on scaling through structured digital frameworks

Company Overview – Buro Ventures

• SATCO Program: An accelerator combining startup incubation, education, and equity partnership for entrepreneurs.
• Buro Products: An R&D arm creating digital tools and AI-driven solutions for internal and external use.

LinkedIn Content Themes & Formats

1. Engagement Framework Tutorials
   • Shares B2B lead generation strategies via viral posts offering frameworks (e.g., "Engagement Framework," “Inbound Protocol”) and invites comments ("Viral", "LEADS") to unlock video walkthroughs.
2. Free Resources to Drive Authority
   • Offers guides based on Fortune 500 work, e.g., building vision–mission–values frameworks—mobilizing reposts and comments for leads.‍
3. Consistency in Storytelling
   • Mixes case-study breakdowns ("secret to $1M sales"), introspection on productivity, and system building, sparking high engagement through structured invitations .

How He Leverages LinkedIn

• Lead Magnets & Call-to-Action: Comments trigger resource delivery via DM—drives high visibility and leads.
• Community Building: Repeatedly shares free value to build trust, boosts engagement, and expands network.
• Profile Alignment: Messaging consistently reflects Buro Ventures' mission—empowering entrepreneurs via shared frameworks and tools.

What Makes Him Stand Out

• Tactical generosity: Freely sharing high-value frameworks built on experience.
• Multi-format engagement: Uses posts with diagrams, step-by-step instructions, resource triggers to encourage interaction.
• Resource-driven offers: Every post features a clear CTA—comment to receive a tool or schedule a call.

Key Learnings & Best Practices

- Offer Value First: Share actionable frameworks; invite comments for resource distribution.

- Create Interactive CTAs: Use comment-based leads generation (e.g., "LEADS", "SPOT").

- Build Authority Through Transparency: Break down successful campaigns and systems publicly.

Opportunities for Growth

• Diversify content formats: Add short explainer videos or slides to enhance depth.
• Promote team and portfolio startups: Highlight successes from SATCO alumni to showcase impact.
• Increase frequency of narrative posts: More behind‑the‑scenes updates and personal reflections.

Who This Profile Inspires

• Founders & Growth Marketers: Leading B2B lead-gen through organic LinkedIn strategies.
• B2B Entrepreneurs: Interested in framework-based scaling and systemic business building.
• Digital Product Innovators: Seeking tactical and structure-driven entrepreneurship approaches.

Summary

Harald Røine's LinkedIn strategy is a blueprint for B2B founders: share proprietary frameworks, make engagement viral, build community, and align messaging with your company’s mission. By layering tactical generosity with strategic content structure, he's forged one of the most effective LinkedIn presences in the Nordic B2B sphere.

Petter A. Stordalen – Owner & CEO of Strawberry Group (Nordic Choice Hotels)

Who He Is & What He Does

Petter Stordalen is a Norwegian billionaire entrepreneur and the driving force behind Strawberry Group, which includes Nordic Choice Hotels—over 230 properties employing ~17,000 people—alongside ventures in real estate, finance, art, and sustainability. He began his journey selling strawberries as a child and became a billionaire by age 37 after expanding from retail to shopping centers and eventually hotels

🎯 Content Themes & Formats

1. Bold Public Engagement

• Posts celebrating star-studded events like Bruce Springsteen at his Strawberry Arena draw thousands of interactions.
• Shares motivational and personal career advice—often candid about failures and growth.

2. Leadership & Crisis Management

• Active in thought leadership during COVID‑19. Emphasizes tough decisions and radical transparency (e.g., layoffs, cyber resilience).

3. Culture & Sustainability Focus

• Regularly highlights the central role of culture (“people are culture’s heart”) and Triple Bottom Line ethics: people, planet, profit.
• Shares environmental and philanthropic work via the Stordalen Foundation.

4. Visual & Event Storytelling

• Uses vibrant visuals—concerts, hotel openings, keynote appearances—to bring his brand experience to life.

How He Leverages LinkedIn

• Audience Magnet with Lifestyle Hooks: Music events and high-energy visuals draw broad attention.
• Humanized Leadership: Posts blend vulnerability (“we don’t panic”) with decisiveness—a rare combination at scale.
• Promoting Core Values: Every piece reinforces his brand's mission—memorable hospitality underpinned by social purpose.
• Crisis Transparency: Shares difficult strategic decisions openly, cultivating trust and authenticity.

What Makes Him Stand Out

• Diverse Portfolio & Personality: From hotels to art, sustainability activism to concerts—he blends business with charisma.
• “Culture is King” Messaging: Prioritizes people and culture as non-negotiables, especially during crises.
• Philanthropic Vision: Raises brand equity by aligning business with global causes and environmental impact.

Key Takeaways for Your LinkedIn Presence

1. High-Impact Visuals: Share events or imagery that captivate and convey your brand story.
2. Crisis Leadership: Be open about challenges and share learned lessons authentically.
3. Champion Culture Publicly: Reinforce values and people-first messaging consistently.
4. Merge Business with Passion: Highlight initiatives—environmental, artistic, community—that reflect your signature.

Opportunities for Growth

• Boost Personal Storytelling: More behind-the-scenes reflections could deepen follower connection.
• Use Rich Formats: Short-form video, event reels, or live Q&As would enhance engagement.
• Team & Guest Perspectives: Incorporate voices of employees, partners, or beneficiaries of his philanthropic efforts.
• Interactive Content: Polls or open questions could spark richer discussions around hospitality, culture, or sustainability.

Audience Inspired by His Presence

• Hospitality & Retail Executives seeking bold branding strategies.
• Socially Conscious Entrepreneurs relating business success with purpose.
• Public Figures in Crisis Management drawing from his transparency in turbulent times.
• Leaders Cultivating Company Culture aiming to build resilient, values-led teams.

Summary

Petter A. Stordalen’s LinkedIn presence is an energetic blend of strategic transparency, value-led messaging, and dynamic storytelling. By combining high-visibility moments with sincere reflections and a clear commitment to culture and sustainability, he sets a vibrant model for leadership communication online. Aspiring leaders can learn from his example by weaving together visually compelling content, authentic narratives, and values-driven engagement.

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Egil Hogna – CEO of Norconsult

Who He Is & What He Does

Egil Olav Hogna (b. 1971) is the Chief Executive Officer of Norconsult, Norway’s largest interdisciplinary consultancy for engineering, architecture, and community planning. He took the helm in December 2020 after leading the Extruded Solutions division at Hydro and serving as CEO of Sapa Group, given his background as an industrial engineer (NTNU), an MBA (INSEAD), and executive training at Harvard Business School.

About Norconsult

• Leading Nordic firm offering services across digital, infrastructure, energy, and urban development sectors.
• Recent financial performance: Q1 2025 net revenue of ~NOK 9.2 billion with a stable ~10% EBITA margin, demonstrating consistent growth and profitability

LinkedIn Content Themes & Formats

How He Leverages LinkedIn

• Credibility through Data: Shares key financial metrics transparently (growth percentages, margins), boosting trust.
• Human-Centered Leadership: Posts rooted in humility and team acknowledgment strengthen personal and brand connection.
• Brand Alignment: Messaging reinforces Norconsult’s dedication to sustainability, digital transformation, and local community building.
• Visual Storytelling: Frequent field and team-shot images enrich posts and convey engagement and authenticity.

What Makes Him Stand Out

• Data-Driven Authority: Offers substance—growth figures, EBITA, market context—positioning him as a reliable leader.
• Narrative Arc: Shows professional evolution and shapes a relatable leadership journey (e.g., his transition to Norconsult) linkedin.comlinkedin.comlinkedin.com+14linkedin.com+14prosjekt2023.prosjektnorge.no+14.
• Sustainability Leadership: Promotes environmental engineering efforts, internal values, and circular economy practices .
• Global Engagement: Celebrates progress across regions (e.g., Poland) to reflect a broad, inclusive leadership scope .

Key Takeaways & Best Practices

1. Communicate Results with Context: Quarterly updates with context and thanks enhance transparency.
2. Highlight Field Impact: Share on-the-ground successes to humanize consulting work.
3. Narrate Career Moments: Embed personal stories during transitions to build connection.
4. Use Visuals Intentively: Team and site photos resonate far more than text alone.
5. Celebrate Small Wins: Regional growth and initiatives illustrate progress and motivate internal stakeholders.

Growth Opportunities for Egil

• Increase Post Frequency: Moving to a bi-weekly schedule could sustain engagement momentum.
• Introduce Video Snippets: Short videos during site visits or summarizing quarterly results would add dynamic value.
• Expand Interactive Formats: Invite feedback via polls or Q&A around sustainability and market strategy.
• Feature Team Voices: Including colleague quotes or guest posts would diversify perspectives and showcase culture.

Audience Inspired by His Profile

• Consultancy Leaders & Engineers seeking to communicate impact.
• Finance Professionals interested in transparent leadership and business stack-ups.
• Sustainability Advocates exploring corporate commitment to environmental projects.
• Mid‑career Managers learning how to balance data-driven and human-centered leadership online.

Summary

Egil Hogna sets a LinkedIn standard blending transparency, leadership, and human impact. His balanced approach—anchored in disciplined financial reporting, team appreciation, field engagement, and career storytelling—offers a compelling model for leaders across industries. By adding video, more frequent touchpoints, and broader voices, he could elevate his influence even further.

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Alexandra Bech Gjørv – President & CEO of SINTEF

Who She Is & What She Does

Alexandra Bech Gjørv is CEO of SINTEF, one of Europe's largest independent applied research institutes, serving since 2016. With a legal background (Oslo, Oxford, Suffolk, NY State Bar) and senior executive roles at Norsk Hydro and Equinor—spanning energy, HR, CSR—she brings multidisciplinary leadership to the research field. In 2011, she chaired Norway’s 22 July Commission investigating the national terror attacks.

Content Themes & Formats on LinkedIn

• Strategic Leadership & Global Collaboration
  Shares insights from conferences and cross-institute gatherings (Metaverse innovation, geopolitical impacts), demonstrating international thought leadership
• Impact Metrics & Achievements.
  Highlights major project successes and funding wins, such as EU-backed research grabs, deep tech venture results, and spin-off capital milestones.
• Sustainability & Innovation Focus
  Discusses green energy & offshore wind at Statkraft conferences, reflecting SINTEF’s tech-for-good mission.
• Partnership Recognition
  Engages with peers like Statkraft’s CEO, spotlighting collaborative technologies and joint initiatives

How She Leverages LinkedIn

• Thought Leadership: Posts reveal her role in shaping scientific, environmental, and innovation agendas across Europe and beyond.
• Transparency & Credibility: Shares concrete metrics—funding figures, project data—to anchor her leadership in performance.
• Community Engagement: Acknowledges institutional partners and rising talents, reinforcing SINTEF’s collaborative culture.
• Multimedia Storytelling: Uses photos from conferences, field visits, and digital events to humanize her corporate presence.

What Sets Her Apart

• Multidisciplinary Expertise: Legal acumen, energy sector leadership, and research management converge in her profile.
• Mission-Driven Messaging: Consistent focus on “technology for a better society” in action and narrative.
• Global Influence: Visible presence in cross-border forums, reinforcing SINTEF’s international role.
• Data-Backed Authority: Backed by robust metrics, she maintains both credibility and substance in her storytelling.

Key Takeaways for Your Own LinkedIn

1. Share Strategic Insights with Context: Frame your organizational impact within global trends.
2. Use Clear Metrics: Quantifiable performance (e.g. funding, partnerships) builds trust and clarity.
3. Highlight Collaborative Wins: Featuring partners humanizes your leadership and strengthens network ties.
4. Blend Visuals & Narratives: Human-centered visuals alongside project narratives create resonance.
5. Stay Mission-Focused: Align posts consistently with your personal and corporate purpose.

Growth Opportunities

• Increase Posting Cadence: A consistent bi-weekly schedule could enhance visibility.
• Incorporate Videos: Short interviews or live site tours would deepen engagement.
• Invite Dialogue: Polls or Q&As around innovation trends could foster interactive learning.
• Promote Others’ Voices: Feature team members or collaborators to diversify perspectives and boost community.

Who She Inspires

• Research & Innovation Leaders: Anyone managing high-impact science or tech institutes.
• Sustainability Advocates: Those applying tech toward climate and societal goals.
• Cross-Sector Executives: Leaders bridging corporate, public, and research sectors.
• Women in Leadership: Role model for combining legal, corporate, and mission-driven leadership.

Summary

Alexandra Bech Gjørv’s LinkedIn presence is a masterclass in purpose-driven leadership—anchored by data, amplified through collaboration, and propelled by a compelling mission. Her posts balance substance with narrative, performance metrics with human stories. To elevate your own strategy: increase post frequency, add video storytelling, and invite more interactive and community-focused formats.

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Christina Carleton - CEO of Norway House

Who She Is & What She Does

Christina Carleton is the Chief Executive Officer at Norway House, a nonprofit cultural center in Minneapolis dedicated to strengthening U.S.–Norway relations and preserving Norwegian heritage.

Content Themes & Formats

1. Diplomatic & Cultural Engagement

• Posts highlight visits from dignitaries—such as Norway’s Minister of Foreign Affairs—to Norway House, reinforcing her role as a connector between nations .
• Shared photos from events like “Royal envoys” visits and GrandPad showcases, featuring high-engagement community moments.

2. Event Highlights & Community Building

• Regular updates on Norway House events: partnership forums, networking nights, and happy hours focused on innovation and cultural exchange.
• Highlighted gratitude posts recognizing volunteers and organizers, building community sentiment.

3. Institutional Storytelling

• Chronicles the Up Norway USA tour with regional updates—events in Sioux Falls, Portland, and Minneapolis—tying back to the mission of cultural ambassadorship.

How She Leverages LinkedIn

• Relationship & Brand Building: Showcases Norway House’s role as a hub for cultural diplomacy and community engagement.
• Event-Based Storytelling: Uses vibrant visuals and detailed captions to highlight both content and context of events.
• Community Recognition: Thank-you posts for volunteers and partners help underscore values and foster goodwill.
• Consistent, Thematic Posting: Focuses primarily on cultural, diplomatic, and community themes, keeping the message cohesive.

What Makes Her Presence Stand Out

• Diplomatic Context: As CEO of a cultural center, her posts consistently thread through national-level diplomacy and heritage narratives.
• Community-Centric Voice: Actively celebrates volunteers and the local network, fostering a sense of belonging.
• Steady Engagement: Even if monthly, her posts consistently draw meaningful interaction (~40–70+ likes, comments).
• Visual & Experiential Impact: Events are depicted with images that make her work come alive and highlight communal warmth.

Key Takeaways & Best Practices

1. Lead with Cultural Purpose: Align your leadership role with mission-driven content that resonates aspirationally.
2. Highlight Community Action: Show who takes part and why—it makes institutional stories relatable.
3. Use Visual Storytelling: Consistent imagery of events adds authenticity and captures attention.
4. Post Themes Consistently: Focused, mission-aligned messaging builds stronger brand clarity.

Growth Opportunities

• Increase Posting Cadence: A bi-weekly rhythm could enhance ongoing engagement and visibility.
• Add Short Videos: Clips from events, tours, or community conversations would increase viewer connection.
• Initiate Conversations: Use polls or Q&As about Norwegian culture, ties, or innovation to spark broader interaction.
• Feature Guest Perspectives: Allow voices of volunteers, partners, or beneficiaries to shine—broadening the narrative.

Who Her Presence Inspires

• Cultural & Nonprofit Executives bridging mission and community.
• Public Diplomacy Professionals seeking models of effective cultural and national storytelling.
• Event & Community Managers aiming to build engagement through recognition and storytelling.
• Heritage Organizations looking to amplify cultural narratives and foster lasting local connections.

Summary

Christina Carleton uses LinkedIn to effectively position Norway House as a bridge between Norway and America, leveraging cultural diplomacy, community storytelling, and gratitude-driven engagement. Enhancing her strategy with richer media, interactive formats, and increased cadence could further amplify her influence and deepen community ties.

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Henrik Müller‑Hansen – Founder & CEO of Gelato

Who He Is & What He Does

Henrik Müller‑Hansen leads Gelato, a global print-on-demand software platform with over 150 production hubs and ~49k LinkedIn followers. He holds a Master’s from Stockholm School of Economics and previously served as CEO of Tele2 Norway.

LinkedIn Content Strategy & Formats

1. Industry Thought Leadership

• Shares insights on the evolution of printing, packaging, and on‑demand production—positioning himself at the forefront of industry transformation.
• Promotes appearances at events like OPS2024 and Drupa, further establishing authority.

2. Company Achievements & Vision

• Highlights Gelato’s recognition—such as being named a Most Innovative Company by Fast Company.
• Announces board appointments, signaling personal growth and strategic influence.

3. Authentic & Reflective Voice

• Emphasizes leadership principles: “true leadership is not about managing change but inspiring it”.
• Shares candid reflections on challenges and industry evolution, adding personal depth to posts.

4. Multimedia & Engagement

• Posts include professional images from conferences, webinars, and in-person forums, lending visual authenticity.
• Engagement is high: hundreds of likes and comments offering validation and community interaction.

How He Leverages LinkedIn

• Authority Building: Combines technical industry commentary with event participation to strengthen credibility.
• Brand Alignment: Mentions Gelato’s sustainable, local production mission consistently to foreground company values.
• Personal Leadership Narrative: Mixes corporate updates with personal milestones and leadership philosophies.
• Community Validation: Cites recognition and congratulatory responses from peers to reinforce network trust and credibility.

What Makes Him Stand Out

• Tech-Driven Disruption: Portrays Gelato as an innovative bridge between software and global production infrastructure.
• Visionary Leadership Voice: Poignant insights (e.g., inspiring change vs. managing it) differentiate him from typical executive posts .
• Balanced Presence: Equally focuses on company milestones, personal roles (board membership), and industry ideas, reflecting well-rounded leadership.

Key Takeaways for Your Own LinkedIn Strategy

1. Be an Industry Voice: Share commentary on sector trends and visions, positioning yourself as a leader.
2. Celebrate Milestones Tactfully: Use company wins to reinforce personal and organizational credibility.
3. Infuse Personality: Mix strategic messaging with personal reflections to humanize your presence.
4. Leverage Visuals: Use professional yet accessible visuals—events, product demos, thought sessions—to captivate.
5. Drive Engagement Authentically: Respond to congratulations and feedback to foster community and network loyalty.

Growth Opportunities

• Add Video Content: Short clips from keynote sessions or product demos could enhance relatability and showcase expertise.
• Use Polls or Questions: Invite opinions to boost engagement and garner actionable feedback.
• Boost Interactive Cadence: A regular posting rhythm—bi‑weekly or monthly—can maintain visibility and community engagement.
• Highlight Team and Customer Stories: Featuring behind-the-scenes with staff or customer success stories would add depth and social proof.

Who He Inspires

• Tech Entrepreneurs & Founders in software and hardware convergence.
• Eco-Entrepreneurs & Sustainability Advocates promoting responsible production.
• Print & Manufacturing Innovators seeking modern business models.
• Senior Executives Exploring Industry Disruption and digital transformation.

Summary

Henrik Müller‑Hansen’s LinkedIn presence is a strong example of thoughtful, strategic leadership. He blends industry vision, personal thought, and company progress in a cohesive voice—backed by visuals and community engagement. By boosting interactive formats, including video, and sharing more stories from his team and customers, he can increase resonance and influence even further.

The report in front of you is packed with insights. Maybe it took your team weeks to produce. Or maybe it’s an industry deep-dive you found and knew your network needed to see.

Either way, it’s the kind of research-backed content that builds credibility. But turning it into something postable? That’s the hard part. Long reports don’t translate easily to LinkedIn. And people like you don’t have time to pull out the key takeaways, write a smart caption, or craft a thread.

That’s where Will comes in.

Here’s how Will helps you repurpose reports into high-quality LinkedIn posts

1. Share the report and get instant insights

Just send the link via WhatsApp and let Will analyse it. He’ll identify the most compelling ideas, standout quotes, and post-worthy insights. Within a matter of seconds, he'll get back to you with a list of topics based on your input.

2. Break it up and build it out

Select one topic you want to explore now. Just share the number or keyword and Will starts digging deeper to give you a full draft related to that topic.

3. Fine-tune it in your voice

Want to add a stat, link, or image? Tag a company? No problem. Just ask Will and he'll find what you need.

Feel like it doesn't really match your voice yet? Connect Will with your LinkedIn account so he can rewrite the insights to match your voice.

4. Share with your network

When the post is ready, give permission and Will publishes it to your LinkedIn account straight from WhatsApp.

And the best part? You'll still have a couple of other post ideas to explore another day.

You don’t always have to start from scratch to write your next post. Sometimes, your next great post is already half-written.

You've probably jotted down some half-finished ideas or shared some links that you then abandoned.

When you're looking for inspiration, just revisit those.

Here’s how Will helps you revisit and finish your old ideas

Ask Will to show your previous drafts

Open Will in WhatsApp and ask him to show the topics you've talked about in the past.  Will pulls up a couple of your past drafts instantly. You don't need to start digging through folders, notes apps, or Google Docs. If you need more inspiration, feel free to ask Will to dig deeper or explore related ideas.

Select an idea to refine

When you've found an idea or topic you want to write about today, just give Will the number or keyword of that topic. Will then refines the idea and shows you your draft.

Pick up where you left off

Maybe the hook was solid, but the rest didn’t come together. Maybe the tone didn’t sound like you. Or maybe it just didn’t feel like the right moment to post. Will helps you take another look. He makes it easier to shape the idea into something sharper, more relevant, and ready to share. Even if you don’t use a word of your original thought, it often leads to a better, more nuanced idea.

Publish when ready

Once it’s polished, you can ask Will to include links, tag companies or add photos. Then give the green light and Will posts it straight to LinkedIn, right from WhatsApp.

Old ideas don’t have to stay buried. With Will, nothing gets lost and everything is a potential post.

Carolina Afonso – Former CEO of Gato Preto, Professor at ISEG, and Digital Strategist

Expertise

Carolina Afonso is a seasoned executive with over 18 years of experience in management, marketing, and digital transformation. Her career spans leadership roles at global tech firms like ASUS, Konica Minolta, and Toshiba. She holds a Ph.D. in Marketing from Universidad Complutense de Madrid and serves as an adjunct professor at ISEG – Lisbon School of Economics & Management, where she coordinates programs in digital marketing and sustainability management.

Company Overview: Gato Preto

Gato Preto is a leading home décor brand in Portugal, boasting 66 retail outlets across Portugal and Spain, and a robust online presence serving customers in Portugal, Spain, and France. Under Carolina's leadership as CEO, the company focused on customer-centric initiatives, including the launch of a loyalty reward scheme and expansion into new markets.

Content Strategy on LinkedIn

Carolina's LinkedIn presence is a masterclass in blending professional insights with personal authenticity. Her content strategy includes:

• Thought Leadership: Posts on innovation, digital trends, and sustainability.
• Company Milestones: Celebrating achievements and initiatives at Gato Preto.
• Educational Content: Sharing knowledge from her academic role and publications.
• Personal Reflections: Insights into her leadership philosophy and personal growth.

Her posts are characterized by high-quality visuals and concise, impactful messaging, resonating with a broad professional audience.

Leveraging LinkedIn for Brand Growth

Carolina effectively uses LinkedIn to amplify both her personal brand and that of her company. By sharing her experiences and insights, she positions herself as a thought leader in digital transformation and sustainable business practices. Her engagement with followers fosters a sense of community and trust, enhancing the visibility and reputation of Gato Preto.

Standout Features on LinkedIn

• Engagement: Regular posts that spark conversations and interactions.
• Authenticity: A genuine voice that shares both successes and challenges.
• Visual Storytelling: Use of compelling images to complement her narratives.
• Consistency: Maintains a steady posting schedule, keeping her audience engaged.

Key Takeaways for Your LinkedIn Strategy

• Blend Professional and Personal: Sharing personal experiences can humanize your brand and foster deeper connections.
• Educate and Inform: Providing valuable insights positions you as a thought leader.
• Visual Appeal: Incorporate high-quality visuals to enhance engagement.
• Consistency is Key: Regular posting keeps your audience engaged and your brand top-of-mind.

Opportunities for Further Growth

To further enhance her LinkedIn presence, Carolina could:

• Expand Multimedia Content: Incorporate videos or live sessions to engage with her audience in real-time.
• Collaborate with Influencers: Partner with other thought leaders to reach new audiences.
• Share Behind-the-Scenes Content: Offer a glimpse into her daily routines and decision-making processes to build transparency and trust.

Inspiration for Aspiring Leaders

Carolina's journey is particularly inspiring for:

• Women in Leadership: Demonstrating that it's possible to excel in executive roles while maintaining authenticity.
• Digital Marketers: Showcasing the impact of strategic digital transformation.
• Educators: Balancing academic roles with corporate leadership.

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Sofia de Castro Fernandes – Founder & CEO of àsnove | Author | Leadership Mentor

Expertise

Sofia de Castro Fernandes is a multifaceted professional with a background in law and postgraduate studies in Marketing Management. She is the author of six books and the creator of one of Portugal's most-read blogs, recognized with the Prémios Cinco Estrelas.  Her work focuses on leadership development, emotional intelligence, and personal growth.

Company Overview: àsnove

àsnove is a platform founded by Sofia that combines literature, mentorship, and personal development. It has cultivated a community of over 1 million followers across Instagram, Facebook, and LinkedIn.  The platform offers insights and guidance on leadership, emotional well-being, and self-improvement.

Content Strategy on LinkedIn

Sofia's LinkedIn content is a blend of professional insights and personal reflections. Her strategy includes:

• Thought Leadership: Posts on leadership, change management, and emotional intelligence.
• Event Participation: Sharing experiences from speaking engagements and workshops.
• Personal Reflections: Insights into work-life balance and personal growth.
• Community Engagement: Interacting with her audience through comments and discussions.

Her posts are characterized by authenticity and a focus on human-centric leadership.

Leveraging LinkedIn for Brand Growth

Sofia utilizes LinkedIn to amplify her personal brand and the mission of àsnove. By sharing her experiences and insights, she fosters a community centered on personal development and empathetic leadership. Her engagement with followers enhances the visibility and impact of her work.‍

Standout Features on LinkedIn

• Authenticity: A genuine voice that shares both successes and challenges.
• Engagement: Regular posts that encourage interaction and discussion.
• Consistency: Maintains a steady posting schedule, keeping her audience engaged.
• Visual Storytelling: Use of compelling images to complement her narratives.

Key Takeaways for Your LinkedIn Strategy

• Blend Professional and Personal: Sharing personal experiences can humanize your brand and foster deeper connections.
• Educate and Inspire: Providing valuable insights positions you as a thought leader.
• Engage Authentically: Genuine interactions build trust and community.
• Consistency is Key: Regular posting keeps your audience engaged and your brand top-of-mind.

Opportunities for Further Growth

To further enhance her LinkedIn presence, Sofia could:

• Expand Multimedia Content: Incorporate videos or live sessions to engage with her audience in real-time.
• Collaborate with Other Thought Leaders: Partner with professionals in related fields to reach new audiences.
• Share Behind-the-Scenes Content: Offer a glimpse into her daily routines and decision-making processes to build transparency and trust.

Inspiration for Aspiring Leaders

Sofia's journey is particularly inspiring for:

• Women in Leadership: Demonstrating that it's possible to excel in executive roles while maintaining authenticity.
• Personal Development Enthusiasts: Showcasing the impact of self-awareness and emotional intelligence.
• Content Creators: Balancing professional insights with personal storytelling.

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Rui Miguel Nabeiro - CEO of Grupo Nabeiro | Delta Cafés

Expertise

Rui Miguel Nabeiro is a seasoned leader in the coffee industry, with a strong background in business management, marketing, and innovation. He holds a degree in Management and a Master's in Applied Management from Universidade Católica Portuguesa, complemented by executive education from institutions like Kellogg School of Management.

Company

Grupo Nabeiro – Delta Cafés is a Portuguese conglomerate founded in 1961, specializing in coffee roasting and distribution. Under Rui Miguel's leadership, the company has expanded its international presence, diversified its product portfolio, and emphasized sustainability and innovation.

Content Strategy on LinkedIn

Content Types
Rui Miguel Nabeiro shares a mix of content on LinkedIn, including:

• Thought Leadership: Insights on sustainability, innovation, and leadership.
• Company Updates: Announcements about Delta Cafés' initiatives and milestones.
• Industry Engagement: Participation in forums and partnerships, such as the International Coffee Partners.
• Personal Reflections: Occasional posts reflecting on his experiences and values.

Engagement Tactics
He maintains a consistent posting frequency, often sharing updates bi-weekly. His posts typically garner substantial engagement, reflecting a strong and active follower base.

Standout Elements

• Authentic Leadership: Rui Miguel's posts convey a genuine commitment to sustainability and social responsibility, aligning personal values with corporate actions.
• Strategic Vision: He articulates clear strategies for innovation and international growth, positioning Delta Cafés as a forward-thinking brand.
• Community Engagement: His involvement in industry organizations and forums demonstrates a dedication to collaborative progress.

Performance Metrics

• Followers: Approximately 177,000
• Posts: Over 260
• Articles: 8 published
• Engagement: Consistently high, with posts receiving numerous likes and comments

Key Takeaways for LinkedIn Users

• Align Content with Values: Sharing content that reflects personal and corporate values can build trust and authenticity.
• Consistency Matters: Regular posting keeps the audience engaged and informed.
• Engage with the Community: Active participation in industry discussions enhances credibility and visibility.
• Highlight Innovations: Showcasing new initiatives or products can position you as a leader in your field.

Growth Opportunities

• Enhanced Storytelling: Incorporating more personal anecdotes could deepen audience connection.
• Multimedia Content: Utilizing videos or infographics may increase engagement and reach.
• Interactive Posts: Encouraging discussions through questions or polls can foster community interaction.

Inspiration For

• Family Business Leaders: Demonstrating how to honor legacy while driving innovation.
• Sustainability Advocates: Integrating environmental and social responsibility into business narratives.
• Global Entrepreneurs: Strategizing for international expansion while maintaining brand identity.
• LinkedIn Content Creators: Balancing professional insights with personal authenticity.

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João Bocas - CEO of multiple ventures

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João Bocas, widely recognized as "The Wearables Expert™," is a leading authority in digital health, wearable technologies, and healthcare innovation. With over two decades of experience in health and wellness, he has transitioned from roles in sports science and corporate wellness to becoming a global influencer and strategist in digital health. João is also a sought-after keynote speaker and advisor to Fortune 500 companies.

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Founded in 2015, Digital Salutem is a London-based consultancy specializing in digital health transformation. The firm assists healthcare organizations in implementing digital solutions, focusing on areas like wearable technologies, IoT, and AI-driven healthcare innovations. Digital Salutem has collaborated with various global partners to drive healthcare innovation and improve patient outcomes.

Content Strategy on LinkedIn

Content Types
João Bocas maintains an active and diverse presence on LinkedIn, sharing content that includes:

• Thought Leadership: Insights on digital health trends, wearable technology, and healthcare innovation.
• Personal Reflections: Narratives about his professional journey, challenges, and personal growth.
• Educational Content: Tips on networking, personal branding, and leveraging LinkedIn for business growth.
• Event Participation: Updates and takeaways from global conferences and speaking engagements.

Engagement Tactics
João employs a storytelling approach, often sharing personal anecdotes to connect with his audience. He uses a mix of text posts and videos to convey his messages effectively. His content encourages interaction, fostering a community of professionals interested in digital health and personal development

Standout Elements

• Authentic Storytelling: João's willingness to share personal experiences, including his early career challenges, adds depth and relatability to his content.
• Consistent Branding: By positioning himself as "The Wearables Expert™," he has created a recognizable personal brand within the digital health space.
• Educational Value: His posts often provide actionable advice, making them valuable resources for professionals seeking to enhance their LinkedIn presence or understand digital health trends.

Performance Metrics

• Followers: Approximately 39,600
• Posts: Over 3,000
• Articles: 349 published
• Engagement: Consistently high, with posts receiving numerous likes, comments, and shares.‍

Key Takeaways for LinkedIn Users

• Leverage Personal Narratives: Sharing authentic stories can build trust and foster deeper connections with your audience.
• Establish a Niche: Positioning yourself as an expert in a specific area can enhance your visibility and credibility.
• Provide Value: Offering insights, tips, and actionable advice can position you as a thought leader in your industry.
• Engage Consistently: Regular posting and interaction with your network can lead to sustained growth and opportunities.

Growth Opportunities

• Expand Multimedia Content: Incorporating more diverse media formats, such as podcasts or interactive webinars, could further engage his audience.
• Collaborative Posts: Partnering with other industry leaders for joint content could introduce new perspectives and audiences.
• Deep Dive Series: Creating a series of posts or articles that delve deeper into specific topics within digital health could provide added value to his followers.

Inspiration For

• Healthcare Professionals: Demonstrating how to transition from traditional roles to digital health innovators.
• Aspiring Thought Leaders: Showcasing the impact of consistent branding and authentic storytelling.
• Entrepreneurs: Illustrating the importance of leveraging personal experiences to build a brand and business.
• LinkedIn Users: Providing a blueprint for building a strong, engaging presence on the platform.

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Gonçalo Hall – CEO of NomadX

What Gonçalo Hall Does

Gonçalo Hall is a pioneering entrepreneur and community architect in the digital nomad space. As the CEO of NomadX, he specializes in transforming cities into vibrant hubs that attract remote workers and entrepreneurs. His mission is to build sustainable, community-driven ecosystems that benefit both nomads and local economies.

About NomadX

NomadX is a global platform that creates and supports digital nomad communities. The company focuses on developing infrastructure and events that facilitate remote work, cultural exchange, and economic growth in various locations worldwide.

Content Strategy on LinkedIn

Gonçalo's LinkedIn content is a blend of:

• Educational Posts: Insights on remote work trends, community building, and digital nomad lifestyle.
• Promotional Content: Updates on NomadX initiatives, events, and partnerships.
• Personal Reflections: Sharing experiences and lessons learned from his nomadic journey.
• Thought Leadership: Commentary on the future of work and urban development.

Leveraging LinkedIn for Personal and Company Branding

Gonçalo uses LinkedIn to:

• Establish Authority: By sharing his experiences and insights, he positions himself as a thought leader in the remote work and digital nomad sectors.
• Engage Community: He interacts with followers through comments and discussions, fostering a sense of community.
• Promote Initiatives: Regularly updates his network on NomadX projects, events, and collaborations.

What Makes Gonçalo Stand Out

• Authenticity: Gonçalo shares genuine experiences, making his content relatable and trustworthy.
• Community Focus: Emphasizes the importance of building real communities, not just networks.
• Innovative Vision: Continuously explores new ways to integrate digital nomads into local economies, benefiting both parties.

Key Takeaways for Your LinkedIn Presence

• Be Authentic: Share real experiences and lessons learned to build trust.
• Engage Actively: Respond to comments and participate in discussions to foster community.
• Provide Value: Offer insights and information that your audience can learn from or apply.

Growth Opportunities for Gonçalo

• Diversify Content Formats: Incorporate videos or live sessions to reach a broader audience.
• Collaborate with Influencers: Partner with other thought leaders to expand reach and influence.
• Highlight Success Stories: Share case studies of successful NomadX communities to showcase impact.

Inspiration for Aspiring Digital Nomads and Entrepreneurs

Gonçalo's journey is particularly inspiring for:

• Aspiring Digital Nomads: Those looking to transition into a location-independent lifestyle.
• Entrepreneurs: Individuals aiming to build businesses that support remote work and community development.
• Urban Planners: Professionals interested in integrating digital nomad communities into city planning.

Performance Metrics

• Followers: Over 31,500
• Post Engagement: High interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining consistent engagement with his audience.

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Mariana Figueiredo Salvaterra – CEO Portugal at Zühlke Group

What Mariana Figueiredo Salvaterra Does

Mariana Figueiredo Salvaterra is the CEO of Zühlke Group in Portugal and also serves as Head of Software Excellence for both Portugal and Switzerland. With a background in Informatics and Computing Engineering, she leads initiatives that drive technology-driven innovation and foster inclusive cultures within the organization.

About Zühlke Group

Zühlke is a global innovation service provider, partnering with companies to develop products and services based on new technologies. They offer services in software engineering, product and systems engineering, and digital strategy. The company operates across various industries, including healthcare, finance, and manufacturing, aiming to transform businesses through technology.

Content Strategy on LinkedIn

Mariana's LinkedIn content encompasses:

• Thought Leadership: Insights on digital transformation, AI, and data quality.
• Company Highlights: Updates on Zühlke's projects, office expansions, and team achievements.
• Educational Content: Sharing articles and resources on topics like the evolving role of Product Owners and sustainability in projects.
• Personal Reflections: Occasional posts that provide a glimpse into her perspectives on leadership and innovation

Leveraging LinkedIn for Personal and Company Branding

Mariana utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and insights, she positions herself as a thought leader in technology and innovation.
• Promote Zühlke's Initiatives: Highlighting the company's milestones, such as office expansions and project successes.
• Engage with the Community: Participating in discussions and sharing content that resonates with professionals in the tech industry.

What Makes Mariana Stand Out

• Dual Focus: Balancing her role as CEO with her position in software excellence, showcasing a blend of leadership and technical expertise.
• Commitment to Inclusivity: Advocating for inclusive cultures within tech environments.
• Forward-Thinking: Emphasizing the importance of data quality and sustainability in the context of AI and digital transformation

Key Takeaways for Your LinkedIn Presence

• Blend Leadership with Technical Insights: Sharing content that reflects both strategic vision and technical knowledge can position you as a well-rounded professional.
• Highlight Company Achievements: Showcasing your organization's milestones can enhance both personal and company branding.
• Engage in Relevant Discussions: Participating in conversations around industry trends can increase visibility and establish authority.

Growth Opportunities for Mariana

• Increase Engagement: Encouraging more interaction on posts through questions or calls to action.
• Diversify Content Formats: Incorporating videos or live sessions to reach a broader audience.
• Share More Personal Stories: Providing insights into her leadership journey could foster deeper connections with her audience.

Inspiration for Aspiring Tech Leaders

Mariana's journey is particularly inspiring for:

• Women in Tech: Demonstrating leadership in a traditionally male-dominated industry.
• Tech Professionals: Showcasing the impact of combining technical expertise with strategic leadership.
• Advocates for Inclusivity: Highlighting the importance of inclusive cultures in driving innovation.

Performance Metrics

• Followers: Over 4,400
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network.

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Vasco Portugal – Co-founder & CEO of Sensei

What Vasco Portugal Does

Vasco Portugal is the Co-founder and CEO of Sensei, a company pioneering autonomous retail technology. With a background in computational design and energy systems from institutions like IST and MIT, Vasco leads Sensei's mission to revolutionize the shopping experience through AI and real-time computer vision. His multidisciplinary expertise fuels the development of innovative, frictionless retail solutions.

About Sensei

Founded in 2017, Sensei is at the forefront of autonomous retail, transforming traditional stores into seamless, checkout-free environments. By leveraging AI and computer vision, Sensei enables customers to shop without the need for lines or manual checkouts. The company has secured over €21 million in funding and collaborates with partners like Hewlett Packard Enterprise to scale its technology globally.

Content Strategy on LinkedIn

Vasco's LinkedIn presence includes:

• Thought Leadership: Insights on AI's role in retail and the future of shopping experiences.
• Company Milestones: Updates on Sensei's partnerships, funding rounds, and technological advancements.
• Event Participation: Highlights from speaking engagements, such as the EU-Startups Summit 2025.
• Team Recognition: Celebrating the achievements and growth of the Sensei team.

Leveraging LinkedIn for Personal and Company Branding

Vasco effectively uses LinkedIn to:

• Establish Expertise: Sharing knowledge on AI and retail innovation positions him as a thought leader.
• Promote Sensei's Vision: Communicating the company's mission and successes enhances brand visibility.
• Engage with the Community: Interacting with followers and industry peers fosters a sense of community and collaboration.

What Makes Vasco Stand Out

• Multidisciplinary Background: Combining design, technology, and entrepreneurship to drive innovation.
• Pioneering Spirit: Leading the charge in transforming retail through autonomous solutions.
• Community Engagement: Active participation in industry events and discussions.

Key Takeaways for Your LinkedIn Presence

• Share Your Journey: Documenting your experiences can inspire and inform your network.
• Highlight Innovations: Showcasing your company's advancements positions you as a leader in your field.
• Engage Authentically: Genuine interactions build trust and community.

Growth Opportunities for Vasco

• Diversify Content Formats: Incorporating videos or live sessions to demonstrate Sensei's technology in action.
• Thought Leadership Articles: Publishing in-depth pieces on industry trends and insights.
• Employee Spotlights: Highlighting team members to showcase company culture and talent.

Inspiration for Tech Innovators and Entrepreneurs

Vasco's journey is particularly inspiring for:

• Tech Entrepreneurs: Demonstrating how to bring innovative ideas to market.
• Retail Professionals: Showcasing the integration of AI in traditional industries.
• Aspiring Leaders: Balancing technical expertise with visionary leadership.

Performance Metrics

• Followers: Over 17,000 on Sensei's LinkedIn page.
• Post Engagement: High interaction levels, including likes and comments on company updates.
• Posting Frequency: Regular updates aligned with company milestones and industry events.

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Ana Figueiredo – CEO of Altice Portugal

What Ana Figueiredo Does

Ana Figueiredo is the CEO of Altice Portugal, the country's largest telecommunications provider. With over two decades of experience in the telecom industry, she has held various leadership roles within the Altice Group, including Chief Audit Executive and CEO of Altice Dominicana. Her career spans auditing, operational consultancy, and organizational transformation across multiple countries.

About Altice Portugal

Altice Portugal, formerly known as Portugal Telecom, is a subsidiary of the multinational Altice Group. The company offers a range of services, including fixed and mobile telephony, internet, digital television, and IT services. It operates under brands like MEO, Moche, and SAPO, serving as a key player in Portugal's telecommunications landscape.

Content Strategy on LinkedIn

Ana's LinkedIn presence includes:

• Innovation Highlights: Showcasing Altice Labs' advancements in AI and customer experience, such as the ARISE system and BOTSchool platform.
• Thought Leadership: Sharing insights from industry events and discussions on topics like innovation custodianship and the digital transition.
• Company Achievements: Celebrating milestones and recognitions, including awards and patents granted to Altice Portugal.

Leveraging LinkedIn for Personal and Company Branding

Ana utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and experiences, she positions herself as a thought leader in the telecommunications sector.
• Promote Company Innovations: Highlighting Altice Portugal's technological advancements and contributions to the industry.
• Engage with the Community: Participating in discussions and acknowledging the efforts of her team and partners.

What Makes Ana Stand Out

• Global Experience: Having led operations in multiple countries, Ana brings a diverse perspective to her leadership role.
• Focus on Innovation: Emphasizing the importance of AI and digital transformation in enhancing customer experience.
• Commitment to Sustainability: Advocating for the twin transition of digital and energy sectors to build sustainable societies.

Key Takeaways for Your LinkedIn Presence

• Highlight Innovations: Showcasing your company's technological advancements can position you as an industry leader.
• Share Thought Leadership: Providing insights from events and discussions can establish your authority in your field.
• Celebrate Achievements: Acknowledging milestones and recognitions can boost morale and brand image.

Growth Opportunities for Ana

• Increase Personal Storytelling: Sharing more personal experiences and challenges can foster deeper connections with her audience.
• Engage in Interactive Content: Incorporating polls or Q&A sessions can enhance engagement and feedback.
• Expand on Sustainability Initiatives: Detailing Altice Portugal's efforts in sustainability can resonate with environmentally conscious audiences.

Inspiration for Aspiring Leaders

Ana's journey is particularly inspiring for:

• Women in Leadership: Demonstrating success in a traditionally male-dominated industry.
• Global Executives: Showcasing the value of international experience in leadership roles.
• Innovation Advocates: Highlighting the importance of embracing technology and innovation in business strategies.

Performance Metrics

• Followers: Over 37,000
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network

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Mário Ferreira – Chairman of Grupo Media Capital & CEO of DouroAzul

What Mário Ferreira Does

Mário Ferreira is a prominent Portuguese entrepreneur, serving as the Chairman of Grupo Media Capital, Portugal's leading media conglomerate, and the CEO of DouroAzul, a premier river cruise company. He is also the founder of Pluris Investments, a diversified holding company with interests spanning tourism, media, real estate, and space tourism.

About Grupo Media Capital

Grupo Media Capital is a major Portuguese media group, owning several television channels, including TVI, TVI24 (rebranded as CNN Portugal), TVI Fiction, TVI Reality, TVI Africa, and TVI International. The group also encompasses Plural Entertainment, a leading audiovisual production company, and Media Capital Digital, which manages various digital platforms and websites. Under Mário's leadership since November 2020, the company has focused on innovation and expanding its digital footprint.

Content Strategy on LinkedIn

Mário's LinkedIn presence includes:

• Company Milestones: Announcing significant developments within Grupo Media Capital and Pluris Investments.
• Industry Insights: Sharing perspectives on the media and tourism sectors.
• Personal Achievements: Highlighting notable events, such as his journey to space with Blue Origin's NS-22 mission.
• Thought Leadership: Discussing the future of media, tourism, and innovation in Portugal.

Leveraging LinkedIn for Personal and Company Branding

Mário utilizes LinkedIn to:

• Enhance Visibility: By sharing updates and insights, he increases the visibility of his ventures.
• Establish Authority: His posts position him as a thought leader in media and tourism.
• Engage with the Community: Interacting with followers and industry peers fosters a sense of community and collaboration.

What Makes Mário Stand Out

• Diverse Portfolio: His involvement in various industries showcases versatility and adaptability.
• Pioneering Spirit: Becoming the first Portuguese person to travel to space demonstrates his commitment to innovation.
• Strategic Leadership: Guiding Grupo Media Capital through digital transformation and expansion

Key Takeaways for Your LinkedIn Presence

• Share Milestones: Highlighting significant achievements can inspire and inform your network.
• Diversify Content: Discussing various aspects of your professional journey can showcase your multifaceted expertise.
• Engage Authentically: Genuine interactions build trust and community.

Growth Opportunities for Mário

• Increase Posting Frequency: Regular updates can maintain and grow audience engagement.
• Incorporate Multimedia: Using videos or images can enhance content appeal.
• Highlight Team Achievements: Showcasing the accomplishments of his teams can foster a sense of community and recognition.

Inspiration for Aspiring Entrepreneurs and Leaders

Mário's journey is particularly inspiring for:

• Aspiring Entrepreneurs: Demonstrating how to build and manage diverse business ventures.
• Industry Leaders: Showcasing strategic leadership in transforming traditional industries.
• Innovators: Emphasizing the importance of embracing new frontiers, such as space tourism

Performance Metrics

• Followers: Over 131,000
• Post Engagement: High interaction levels, including likes and comments on company updates.
• Posting Frequency: Regular updates aligned with company milestones and industry events.

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Daniela Braga, PhD – Founder & CEO of Defined.ai

What Daniela Braga Does

Daniela Braga is the founder and CEO of Defined.ai, a company specializing in ethically sourced training data for AI applications. With over two decades of experience in linguistics, engineering, and artificial intelligence, she has been instrumental in shaping the conversation around responsible AI development. Her leadership has positioned Defined.ai as a key player in the AI industry, focusing on data quality and ethical considerations

About Defined.ai

Established in 2015, Defined.ai offers a marketplace for high-quality, ethically sourced training data essential for AI model development. The company serves clients across various sectors, including technology, automotive, and healthcare, providing data solutions that adhere to ethical standards and promote diversity. With offices in Seattle and Lisbon, Defined.ai operates globally, emphasizing the importance of responsible AI practices

Content Strategy on LinkedIn

Daniela's LinkedIn content encompasses:

• Thought Leadership: Insights on AI ethics, data quality, and the importance of diversity in tech.
• Company Updates: Announcements about Defined.ai's milestones, partnerships, and initiatives.
• Personal Reflections: Sharing experiences from her journey as a female founder in the AI industry.
• Event Participation: Highlights from speaking engagements at forums like CES and the United Nations STI Forum.

Leveraging LinkedIn for Personal and Company Branding

Daniela utilizes LinkedIn to:

• Establish Authority: By sharing her expertise and experiences, she positions herself as a thought leader in AI ethics and entrepreneurship.
• Promote Company Values: Highlighting Defined.ai's commitment to ethical data sourcing and diversity.
• Engage with the Community: Participating in discussions and encouraging dialogue around responsible AI practices.

What Makes Daniela Stand Out

• Pioneering Leadership: As a female founder in a predominantly male industry, she has broken barriers and set new standards.
• Ethical Focus: Emphasizing the importance of responsible AI development and data sourcing.
• Global Influence: Engagements with international organizations, such as the United Nations, showcase her impact on global AI discourse.

Key Takeaways for Your LinkedIn Presence

• Share Authentic Experiences: Personal stories can resonate deeply and inspire others.
• Highlight Ethical Practices: Demonstrating a commitment to ethics can build trust and credibility.
• Engage in Industry Discussions: Active participation in relevant conversations can enhance visibility and influence.

Growth Opportunities for Daniela

• Expand Multimedia Content: Incorporating videos or podcasts can diversify content and reach broader audiences.
• Increase Posting Frequency: Regular updates can maintain engagement and keep the audience informed.
• Feature Team Achievements: Highlighting the accomplishments of her team can showcase company culture and values.

Inspiration for Aspiring Entrepreneurs and Tech Leaders

Daniela's journey is particularly inspiring for:

• Women in Tech: Demonstrating success and leadership in a challenging industry.
• Ethical Innovators: Showcasing the importance of responsibility in technological advancement.
• Global Entrepreneurs: Balancing international operations and influence with a strong ethical foundation.

Performance Metrics

• Followers: Over 18,000
• Post Engagement: Consistent interaction with posts, including likes and comments.
• Posting Frequency: Regular updates, maintaining engagement with her professional network.

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1. Giorgio Santambrogio, CEO of Gruppo VéGe

Company's Activity: Giorgio Santambrogio is the CEO of Gruppo VéGé, a prominent Italian retail group. Gruppo VéGé operates a vast network of supermarkets and hypermarkets across Italy, focusing on delivering quality products and services to consumers. $

Personal Expertise: With over 35 years in the retail sector, Santambrogio possesses deep knowledge in retail management, marketing strategies, and consumer behavior. His extensive experience positions him as a thought leader in the industry.

Leveraging LinkedIn for Business Growth: Santambrogio utilizes LinkedIn to engage with a broad audience, sharing insights on retail trends, leadership, and corporate social responsibility. His active presence helps in building brand awareness and fostering professional relationships.

Content Shared: He frequently discusses social issues such as mental health, disability rights, and the importance of kindness in business. His posts reflect a commitment to social responsibility and inclusivity, often addressing current events and advocating for a more compassionate society.

Learning Opportunities: Following Santambrogio offers insights into integrating social responsibility with business strategies. His perspectives on inclusivity and ethical leadership provide valuable lessons for professionals aiming to create positive workplace cultures.

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2. Matteo Bruno Lunelli, CEO of Gruppo Lunelli

Company's Activity: Matteo Bruno Lunelli serves as the President and CEO of Ferrari Trento, a leading Italian sparkling wine producer, and CEO of Gruppo Lunelli. The company is renowned for its high-quality sparkling wines and has a significant presence in the global market.

Personal Expertise: Lunelli has a strong background in winemaking and business management. His leadership has propelled Ferrari Trento to international acclaim, emphasizing Italian craftsmanship and excellence.

Leveraging LinkedIn for Business Growth: He uses LinkedIn to highlight the brand's achievements, collaborations, and initiatives supporting Italian craftsmanship and education. His posts enhance brand visibility and connect with a global audience.

Content Shared: Lunelli often shares updates on Ferrari Trento's collaborations with events like Formula 1, showcases of new products, and discussions on promoting Italian lifestyle and excellence globally.

Learning Opportunities: Following Lunelli provides insights into brand positioning, strategic partnerships, and the promotion of national heritage through business. His approach to blending tradition with modern marketing offers valuable lessons for brand managers and entrepreneurs.

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3. Claudio Domenicali, CEO of Ducati

Company's Activity: Claudio Domenicali is the CEO of Ducati Motor Holding, an iconic Italian motorcycle manufacturer known for its high-performance bikes and racing heritage.

Personal Expertise: With a background in mechanical engineering and over 30 years at Ducati, Domenicali has been instrumental in driving innovation and success in motorcycle design and performance.

Leveraging LinkedIn for Business Growth: Domenicali uses LinkedIn to share company milestones, technological advancements, and insights into the motorcycle industry, engaging with enthusiasts and professionals alike.

Content Shared: His posts often celebrate team successes in MotoGP and Superbike championships, discuss new product launches, and highlight the importance of teamwork and innovation.

Learning Opportunities: Following Domenicali offers a glimpse into leading a legacy brand through innovation and competition. His emphasis on team dynamics and technological advancement provides valuable lessons for leaders in any industry.

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4. Alberto Dalmasso, CEO of Satispay

Expertise

Alberto Dalmasso is a fintech entrepreneur with a background in economics and marketing. He began his career in the retail and import-export sectors, gaining international experience in Italy, the United States, and Australia. He later worked in the marketing and business development division of Ersel, a private banking and asset management firm, before co-founding Satispay in 2013 .

Company Overview: Satispay

Satispay is an Italian mobile payment platform founded in 2013 by Alberto Dalmasso, Dario Brignone, and Samuele Pinta. The app allows users to make payments and transfer money without the need for credit or debit cards, by linking directly to their bank accounts. As of 2025, Satispay serves over 5 million users and 380,000 merchants across Europe .

LinkedIn Content Strategy

Content Types

• Product Updates: Announcements about new features, partnerships (e.g., with Stripe), and service expansions.
• Thought Leadership: Insights on fintech innovation, digital payments, and the future of finance.
• Company Milestones: Celebrating achievements such as reaching user and merchant milestones.
• Personal Reflections: Sharing experiences from events like the World Economic Forum and personal growth stories.

Engagement Tactics

• Storytelling: Using narratives to explain the company's mission and values.
• Community Building: Highlighting team efforts and collaborations.
• Transparency: Sharing both successes and challenges faced by the company.

Personal Branding & Company Growth

Alberto leverages LinkedIn to position himself as a thought leader in the fintech space. By sharing authentic stories and insights, he humanizes the brand and builds trust with his audience. His posts often emphasize the company's commitment to simplifying payments and enhancing user experience, reinforcing Satispay's brand identity.

Standout Features on LinkedIn

• Consistent Messaging: Regularly communicates the company's mission and values.
• Visual Content: Incorporates images and videos to enhance engagement.
• Audience Interaction: Engages with followers through comments and discussions.

Key Takeaways for LinkedIn Growth

• Authenticity Matters: Sharing genuine experiences can build stronger connections.
• Educate Your Audience: Providing insights into your industry can position you as a thought leader.
• Celebrate Milestones: Recognizing achievements can boost morale and brand visibility.

Growth Opportunities

• Diversify Content: Incorporate more behind-the-scenes content to showcase company culture.
• Engage with Industry Trends: Share perspectives on emerging fintech trends to stay relevant.
• Expand Thought Leadership: Publish articles or host webinars to deepen industry influence.

Inspirational Profile For

• Aspiring Fintech Entrepreneurs: Demonstrates how to build a brand from the ground up.
• Business Leaders: Offers insights into effective leadership and company growth strategies.
• Marketing Professionals: Showcases successful personal branding and content marketing tactics.

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5. Catia Bastioli, CEO of Novamont

Expertise

Catia Bastioli is a chemist, researcher, and entrepreneur renowned for her pioneering work in the field of bioplastics and the circular bioeconomy. She holds a degree in Pure Chemistry from the University of Perugia and has furthered her education at the Business Management School of Bocconi University. Bastioli began her career at Montedison, where she contributed to the development of bioplastics derived from renewable agricultural resources. She is the inventor of approximately 80 patent families related to biopolymers and renewable raw material transformation processes. In recognition of her innovations, she was awarded the "European Inventor of the Year" in 2007 by the European Patent Office and the European Commission .

Company Overview: Novamont

Novamont is an Italian company specializing in the production of bioplastics and the development of biochemicals and bioproducts from renewable sources. Founded in 1990, the company has been at the forefront of integrating chemistry, agriculture, and environmental sustainability. Novamont's flagship product, Mater-Bi, is a family of biodegradable and compostable bioplastics used in various applications, including packaging and agriculture. The company operates with a strong emphasis on the circular bioeconomy, aiming to decouple economic growth from environmental degradation .

LinkedIn Content Strategy

Content Types

• Thought Leadership: Bastioli shares insights on the circular bioeconomy, sustainability, and innovation, often reflecting on her experiences and the broader implications for society.
• Company Milestones: She announces significant achievements, such as Novamont's acquisition by Versalis and her election to the National Academy of Engineering .
• Event Participation: Bastioli highlights her involvement in key industry events and conferences, underscoring her active role in shaping sustainable practices .

Engagement Tactics

• Narrative Storytelling: She employs a narrative style to convey complex scientific and economic concepts in an accessible manner.
• Collaborative Recognition: Bastioli often acknowledges the collective efforts of her colleagues and partners, fostering a sense of community and shared purpose.
• Visual Content: Her posts are complemented by images from events and infographics that enhance the message's impact.

Personal Branding & Company Growth

Bastioli effectively uses LinkedIn to position herself as a visionary leader in sustainable innovation. Her content not only promotes Novamont's mission but also educates and inspires her audience about the potential of the circular bioeconomy. By aligning her personal brand with the company's values, she reinforces Novamont's identity as a pioneer in environmental sustainability.

Standout Features on LinkedIn

• Consistent Messaging: Bastioli maintains a clear and consistent focus on sustainability and innovation across her posts.
• Thought Leadership: Her insights contribute to broader discussions on environmental policy and sustainable development.
• Authentic Engagement: She interacts with her audience in a genuine manner, responding to comments and participating in dialogues.

Key Takeaways for LinkedIn Growth

• Align Personal and Company Values: Integrating personal beliefs with company missions can create a cohesive and compelling brand narrative.
• Educate and Inspire: Sharing knowledge and experiences can position you as a thought leader and build trust with your audience.
• Celebrate Collective Achievements: Recognizing team efforts and partnerships can enhance credibility and foster community engagement.

Growth Opportunities

• Increase Posting Frequency: Regular updates can maintain audience engagement and expand reach.
• Diversify Content Formats: Incorporating videos, articles, and live sessions can cater to different audience preferences.
• Highlight Employee Stories: Showcasing team members' contributions can humanize the brand and demonstrate organizational culture.

Inspirational Profile For

• Sustainability Advocates: Individuals passionate about environmental issues can learn from Bastioli's integration of science and entrepreneurship.
• Female Leaders in STEM: Her journey exemplifies the impact of women in science and leadership roles.
• Innovators in Circular Economy: Those interested in sustainable business models can draw insights from her approach to integrating environmental and economic objectives.

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6. Miriam Cresta, CEO of JA Italia ETS

Expertise

Miriam Cresta is a seasoned nonprofit leader specializing in entrepreneurship education and corporate fundraising. As the CEO of JA Italia ETS, she has been instrumental in promoting financial literacy and entrepreneurial skills among young people in Italy. Her work has earned her recognition as one of the "TOP100 Unstoppable Women in Innovation" .

Company Overview: JA Italia ETS

JA Italia ETS is the Italian branch of Junior Achievement, a global nonprofit organization dedicated to preparing young people for employment and entrepreneurship. The organization offers programs that foster work readiness, financial literacy, and entrepreneurial skills, aiming to inspire and prepare youth to succeed in a global economy.

LinkedIn Content Strategy

Content Types

• Thought Leadership: Miriam shares insights on entrepreneurship education, financial literacy, and the importance of fostering an entrepreneurial mindset among youth.
• Program Highlights: She showcases successful initiatives and programs run by JA Italia, celebrating the achievements of participating students and educators.
• Event Participation: Miriam posts about her involvement in conferences, workshops, and panels, emphasizing the role of collaboration in driving educational innovation.

Engagement Tactics

• Storytelling: She uses narratives to illustrate the impact of JA Italia's programs on students' lives.
• Community Building: Miriam acknowledges the contributions of partners, educators, and volunteers, fostering a sense of community and shared purpose.
• Visual Content: Her posts often include photos and videos from events and programs, enhancing engagement and providing a glimpse into the organization's activities.

Personal Branding & Company Growth

Miriam effectively leverages LinkedIn to position herself as a thought leader in the field of entrepreneurship education. By aligning her personal brand with JA Italia's mission, she amplifies the organization's visibility and impact. Her authentic and passionate communication style resonates with a broad audience, from educators and policymakers to students and corporate partners.

Standout Features on LinkedIn

• Consistent Messaging: Miriam maintains a clear focus on youth empowerment and education throughout her posts.
• Authentic Voice: Her genuine enthusiasm and commitment to her work shine through, building trust and credibility.
• Strategic Networking: She actively engages with stakeholders across sectors, expanding JA Italia's reach and influence.

Key Takeaways for LinkedIn Growth

• Align Personal and Organizational Missions: Integrating your personal brand with your organization's goals can enhance authenticity and impact.
• Celebrate Success Stories: Sharing real-life examples of your organization's impact can inspire and engage your audience.
• Engage with Your Community: Recognizing the contributions of partners and stakeholders fosters a sense of shared purpose and collaboration.

Growth Opportunities

• Increase Posting Frequency: Regular updates can maintain audience engagement and showcase ongoing initiatives.
• Diversify Content Formats: Incorporating articles, interviews, and behind-the-scenes content can provide varied perspectives and deepen engagement.
• Highlight Impact Metrics: Sharing data and outcomes from programs can underscore the organization's effectiveness and attract potential partners.

Inspirational Profile For

• Nonprofit Leaders: Demonstrates effective strategies for promoting organizational missions through personal branding.
• Educators and Trainers: Offers insights into innovative approaches to entrepreneurship education.
• Corporate Social Responsibility Professionals: Showcases successful partnerships between nonprofits and corporations in driving social impact.

Andreas Cleve – CEO & Co-founder of Corti

Expertise & Background

Andreas Cleve is the CEO and co-founder of Corti, a healthtech company specializing in AI tools designed specifically for healthcare applications. With a background in AI and entrepreneurship, Andreas has been recognized as one of MIT's Innovators Under 35. His journey into healthcare technology was influenced by personal experiences, notably witnessing his mother's challenges as a psychiatric worker, which fueled his passion for improving healthcare systems through technology .

About Corti

Corti develops AI tools trained exclusively on healthcare data, ensuring higher quality and compliance compared to general-purpose models. Their solutions focus on enhancing clinical documentation, diagnostics, and patient interactions. Corti's technology is utilized across North America and Europe, supporting a global healthcare AI ecosystem .

Content Strategy on LinkedIn

Andreas Cleve's LinkedIn presence is characterized by:

• Thought Leadership: Sharing insights on the challenges and opportunities of implementing AI in healthcare, emphasizing the importance of purpose-built solutions over general-purpose AI .
• Product Announcements: Introducing Corti's latest innovations, such as the launch of Symphony, a specialized healthcare AI infrastructure .
• Industry Engagement: Highlighting participation in events like the Copenhagen Health Tech Summit, where he discusses the future of healthcare AI and Corti's role in it .
• Personal Reflections: Sharing the journey of Corti's growth, including significant milestones like securing a $60 million Series B funding round .

LinkedIn as a Branding Tool

Andreas leverages LinkedIn to:

• Educate: Providing valuable information about the state of AI in healthcare and Corti's unique approach to addressing industry challenges.
• Engage: Encouraging discussions around healthcare innovation, often responding to comments and fostering a community of professionals interested in AI and healthtech.
• Promote: Showcasing Corti's achievements and partnerships, thereby enhancing the company's visibility and credibility in the market.

What Sets Andreas Apart

• Purpose-Driven Content: Andreas consistently emphasizes the mission behind Corti's work, focusing on improving patient outcomes and healthcare systems.
• Transparency: He openly discusses both successes and challenges, providing a realistic view of the startup journey in the healthtech sector.
• Community Building: By sharing insights and engaging with his audience, Andreas fosters a sense of community among professionals interested in AI and healthcare.

Performance Metrics

• Followers: Over 8,800 followers on LinkedIn.
• Engagement: Posts often receive hundreds of reactions and numerous comments, indicating a high level of engagement from his audience.
• Content Frequency: Regularly shares updates, with notable activity around product launches, funding announcements, and industry events.

Key Takeaways for Your LinkedIn Strategy

• Align Content with Mission: Ensure your posts reflect the core mission of your work, as Andreas does by focusing on improving healthcare through AI.
• Be Transparent: Share both achievements and challenges to build trust and authenticity with your audience.
• Engage Actively: Respond to comments and foster discussions to build a community around your professional interests.
• Educate Your Audience: Provide insights and information that add value, positioning yourself as a thought leader in your field.

Suggestions for Further Growth

• Diversify Content Formats: Incorporate videos or live sessions to engage with the audience in different ways.
• Collaborate with Other Thought Leaders: Partner with professionals in related fields to expand reach and provide varied perspectives.
• Share Behind-the-Scenes Content: Offer glimpses into the day-to-day operations or team culture at Corti to humanize the brand.

Inspiration for Aspiring Professionals

Andreas Cleve's LinkedIn strategy serves as an excellent example for:

• Healthtech Entrepreneurs: Looking to build a strong personal brand alongside their company.
• AI Professionals: Interested in applying their expertise to impactful industries like healthcare.
• Startup Founders: Seeking to transparently share their journey and engage with a professional community.

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Brian Mikkelsen – CEO of Dansk Erhverv

Expertise & Background

Brian Mikkelsen is the CEO of Dansk Erhverv (Danish Chamber of Commerce), an organization representing 18,000 member companies and 100 industry associations. He has a rich political background, having served as a member of the Danish Parliament from 1994 to 2018. During his political career, he held several ministerial positions, including Minister of Culture, Justice, Economic and Business Affairs, and Industry, Business and Financial Affairs. His transition from politics to business leadership reflects a commitment to fostering a conducive environment for commerce in Denmark .

🏢 About Dansk Erhverv

Dansk Erhverv is a prominent business organization in Denmark, focusing on the service industry. It was established in 2007 through a merger and has since been instrumental in negotiating collective agreements and advocating for optimal competitive conditions for Danish businesses. The organization operates offices in Copenhagen, Aarhus, Brussels, and New York City .

Content Strategy on LinkedIn

Brian Mikkelsen's LinkedIn activity encompasses:

• Policy Advocacy: Sharing insights on Denmark's business environment and advocating for policies that enhance competitiveness.
• International Outreach: Inviting American researchers to Denmark, emphasizing the country's commitment to science and innovation .
• Community Engagement: Highlighting collaborations with startups and tech companies, showcasing support for innovation and entrepreneurship .

LinkedIn as a Branding Tool

Brian utilizes LinkedIn to:

• Promote Denmark as a Business Hub: Positioning Denmark as an attractive destination for researchers and entrepreneurs.
• Engage with Diverse Audiences: Posting in both Danish and English to reach a broader audience.
• Highlight Organizational Initiatives: Showcasing Dansk Erhverv's efforts in supporting businesses and influencing policy.

What Sets Brian Apart

• Strategic Communication: Effectively communicates complex policy issues in an accessible manner.
• Inclusive Leadership: Emphasizes collaboration between public and private sectors.
• Global Perspective: Advocates for international cooperation and talent attraction.

Performance Metrics

• Followers: Over 56,000 followers on LinkedIn.
• Engagement: Posts receive substantial interaction, with some garnering thousands of reactions and hundreds of comments.
• Content Frequency: Regularly shares updates on policy, business initiatives, and international collaborations.

Key Takeaways for Your LinkedIn Strategy

• Leverage Multilingual Content: Posting in multiple languages can broaden your reach.
• Align Posts with Organizational Goals: Ensure content reflects your organization's mission and initiatives.
• Engage with Current Events: Addressing timely issues can enhance relevance and engagement.

Suggestions for Further Growth

• Increase Visual Content: Incorporating more images or videos can boost engagement.
• Share Personal Insights: Providing personal reflections can humanize your brand.
• Highlight Success Stories: Sharing case studies or success stories can showcase impact.

Inspiration for Aspiring Professionals

Brian Mikkelsen's LinkedIn strategy serves as an excellent example for:

• Policy Advocates: Demonstrating how to effectively communicate policy issues.
• Business Leaders: Showcasing leadership in fostering a supportive business environment.
• International Collaborators: Emphasizing the importance of global cooperation and talent attraction.

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Henrik Lund-Nielsen – Founder & General Manager of COBOD International

Expertise & Background

Henrik Lund-Nielsen is a Danish business executive and serial entrepreneur, renowned for his pioneering work in the 3D printing industry. He is the founder and General Manager of COBOD International A/S, a leading supplier of 3D construction printers globally.

Before founding COBOD, Henrik held various leadership roles, including CEO of Gypsum Recycling International A/S, where he led the implementation of a complete recycling system for gypsum/plaster-board waste.

About COBOD International

COBOD International, founded in 2017, specializes in 3D construction printing technology. The company has achieved significant milestones, including:

• 3D printing the first building in Europe, "The BOD," in Copenhagen in 2017.
• Developing the BOD2, a modular 3D construction printer with a potential maximum speed of 100 cm/sec, making it the fastest 3D construction printer on the market.
• Delivering the largest 3D construction printer to a Saudi Arabian company in 2019, capable of printing buildings with a footprint of 300 square meters on three floors.

COBOD's technology has been utilized in various projects worldwide, including the construction of the world's largest 3D printed building in Florida, USA.

Content Strategy on LinkedIn

Henrik Lund-Nielsen's LinkedIn activity encompasses:

• Project Showcases: Sharing updates on COBOD's latest projects, such as the delivery of the world's largest 3D construction printers to Qatar's UCC Holding.
• Industry Insights: Providing commentary on the state of 3D construction printing, including market trends and technological advancements.
• Media Engagements: Highlighting appearances on platforms like BBC World Business Report to discuss COBOD's innovative projects.

LinkedIn as a Branding Tool

Henrik utilizes LinkedIn to:

• Educate: Offering insights into the 3D construction printing industry, helping followers understand the technology's potential and applications.
• Engage: Interacting with a global audience, fostering discussions around innovation and sustainability in construction.
• Promote: Showcasing COBOD's achievements and collaborations, enhancing the company's visibility and credibility.

What Sets Henrik Apart

• Pioneering Vision: Henrik's foresight in identifying and capitalizing on emerging industries, such as 3D construction printing, positions him as a thought leader.
• Global Impact: Under his leadership, COBOD has expanded its footprint worldwide, contributing to significant projects across various continents.
• Sustainability Focus: Emphasizing the environmental benefits of 3D construction printing, such as reduced waste and efficient resource utilization.

Performance Metrics

• Followers: Over 5,900 followers on LinkedIn.
• Engagement: Posts often receive substantial interaction, reflecting a high level of interest in COBOD's innovations.
• Content Frequency: Regular updates on projects, industry trends, and media appearances.

Key Takeaways for Your LinkedIn Strategy

• Highlight Innovations: Sharing groundbreaking projects can position you as a leader in your field.
• Engage with Media: Leveraging media appearances can amplify your message and reach a broader audience.
• Educate Your Network: Providing valuable insights into your industry can establish you as a trusted resource.

Suggestions for Further Growth

• Diversify Content: Incorporating multimedia elements, such as videos or behind-the-scenes footage, can enhance engagement.
• Collaborate with Influencers: Partnering with other industry leaders can expand your reach and introduce new perspectives.
• Share Thought Leadership: Writing articles or opinion pieces on industry developments can further establish your expertise.

Inspiration for Aspiring Professionals

Henrik Lund-Nielsen's LinkedIn strategy serves as an excellent example for:

• Tech Entrepreneurs: Demonstrating how to effectively showcase innovative products and projects.
• Industry Leaders: Highlighting the importance of engaging with a global audience and sharing insights.
• Sustainability Advocates: Emphasizing the role of technology in promoting environmentally friendly practices.

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Morten Albæk – Founder & CEO at Voluntās

Expertise

Morten Albæk is a Danish philosopher, author, and business leader renowned for integrating philosophical principles into organizational development. With a master's degree in History and Philosophy from Aarhus University, he has held significant roles, including Senior Vice President at Danske Bank and Group SVP at Vestas Wind Systems A/S, where he pioneered initiatives like WindMade and Wind for Prosperity.

Voluntās – Realizing Human Potential

Founded in 2015 by Albæk, Voluntās is a Copenhagen-based advisory firm dedicated to exploring and measuring meaningfulness in organizations and societies. The company employs a diverse team of over 100 individuals from 23 nationalities, operating across offices in cities like Copenhagen, Tunis, Mumbai, Nairobi, Kyiv, and Beirut. Voluntās advises international organizations, companies, and governments on fostering meaningful change, emphasizing humanistic capitalism and the realization of human potential.

Content Strategy

Albæk's LinkedIn presence is characterized by:

• Philosophical Reflections: Sharing insights on meaningfulness, leadership, and human potential.
• Organizational Culture: Discussing Voluntās' internal initiatives like the Cultural Curiosity Camp, emphasizing the company's virtues and culture.
• Global Engagements: Highlighting travels and collaborations with international partners, reflecting on cultural experiences and their impact on meaningfulness.

Leveraging LinkedIn for Brand Growth

Albæk effectively uses LinkedIn to:

• Establish Thought Leadership: By consistently sharing deep, reflective content, he positions himself as a leading voice in integrating philosophy with business.
• Promote Voluntās' Mission: His posts often tie back to the company's core purpose, reinforcing brand identity.
• Engage a Global Audience: Through narratives of international collaborations and cultural experiences, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Albæk's posts are deeply personal and philosophical, setting him apart from typical corporate content.
• Consistent Messaging: A clear alignment between his personal reflections and Voluntās' mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your company's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Philosophical Leaders: Those looking to integrate deep reflections into their professional narratives.
• Purpose-Driven Entrepreneurs: Founders aiming to align their personal values with their business missions.
• Global Professionals: Individuals seeking to connect cross-cultural experiences with organizational development.

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Sebastian Jespersen – CEO & Co-Founder of Vertic

Expertise

Sebastian Jespersen is a Danish digital strategist, entrepreneur, and thought leader known for pioneering human-centric digital marketing. With a background in management consulting at Ernst & Young and CSC, he co-founded Vertic in 2002, emphasizing the integration of digital transformation with meaningful customer relationships. His co-authored books, Entangled Marketing and Share of Life, advocate for brands to become integral parts of consumers' daily lives.

Vertic – A Globant Company

Vertic is a global digital agency specializing in digital strategy, user experience, and marketing-as-a-service. Founded in 2002 by Jespersen and Mads Krogh Petersen, the agency operates from Copenhagen and New York, serving clients worldwide. Vertic's philosophy, "Share of Life®," encourages brands to create meaningful, trust-based relationships with their audiences. In 2021, Vertic was acquired by Globant, integrating into its digital marketing studio, GUT.

Content Strategy

Jespersen's LinkedIn content reflects his commitment to purposeful digital engagement:

• Thought Leadership: He shares insights on AI's role in marketing, emphasizing ethical considerations and customer trust.
• Organizational Culture: Celebrates team milestones and emphasizes the importance of meaningful workplace relationships.
• Strategic Reflections: Discusses the successful integration of Vertic into Globant, highlighting the importance of cultural alignment in mergers.

Leveraging LinkedIn for Brand Growth

Jespersen effectively uses LinkedIn to:

• Establish Thought Leadership: By consistently sharing deep, reflective content, he positions himself as a leading voice in integrating philosophy with business.
• Promote Vertic's Mission: His posts often tie back to the company's core purpose, reinforcing brand identity.
• Engage a Global Audience: Through narratives of international collaborations and cultural experiences, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Jespersen's posts are deeply personal and philosophical, setting him apart from typical corporate content
• Consistent Messaging: A clear alignment between his personal reflections and Vertic's mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your company's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Digital Strategists: Professionals aiming to integrate ethical considerations into digital marketing.
• Agency Leaders: Those looking to align personal values with business missions.
• Global Professionals: Individuals seeking to connect cross-cultural experiences with organizational development.

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Mads Krogsgaard Thomsen – CEO of the Novo Nordisk Foundation

Expertise

Mads Krogsgaard Thomsen is a Danish scientist and business leader with a distinguished career in pharmaceutical research and development. Holding degrees in veterinary medicine (DVM), pharmacology (PhD), and a Doctor of Science (DSc), he has significantly contributed to the development of over 20 medical products, notably in diabetes and obesity treatments, including GLP-1-based therapies like Ozempic and Wegovy. Thomsen served as Executive Vice President and Chief Scientific Officer at Novo Nordisk before becoming CEO of the Novo Nordisk Foundation in March 2021.

Novo Nordisk Foundation – Advancing Global Health and Science

The Novo Nordisk Foundation is an international philanthropic organization based in Denmark, focusing on medical treatment, research, and humanitarian causes. As of 2023, it is the wealthiest charitable foundation globally, with a net worth of approximately DKK 1,114 billion (USD 167 billion). The foundation owns Novo Holdings A/S, the majority shareholder of Novo Nordisk, and supports a wide range of initiatives in life sciences, natural sciences, and social sciences.

Content Strategy

Thomsen's LinkedIn presence is characterized by:

• Philanthropic Initiatives: Announcing significant funding programs, such as the expansion of the Challenge Programme to Europe and the establishment of a national PhD academy in Denmark.
• Global Partnerships: Highlighting collaborations with organizations like the World Health Organization to address global health challenges, including non-communicable diseases and antimicrobial resistance.
• Research and Innovation Advocacy: Discussing the importance of translating academic research into real-world applications and addressing the 'valley of death' in European innovation.

Leveraging LinkedIn for Brand Growth

Thomsen effectively uses LinkedIn to:

• Establish Thought Leadership: By sharing insights on global health, research funding, and innovation, he positions himself as a leading voice in philanthropic science.
• Promote the Foundation's Mission: His posts often tie back to the Novo Nordisk Foundation's core objectives, reinforcing its commitment to advancing health and science
• Engage with a Global Audience: Through updates on international collaborations and funding opportunities, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Thomsen's posts are informative and reflect his deep commitment to science and philanthropy.
• Consistent Messaging: A clear alignment between his personal reflections and the foundation's mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your organization's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Scientific Leaders: Professionals aiming to integrate scientific expertise with philanthropic endeavors.
• Philanthropic Executives: Those looking to align personal values with organizational missions.
• Global Health Advocates: Individuals seeking to connect cross-cultural experiences with health initiatives.

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Eva Berneke – Former CEO of Eutelsat Group

Expertise

Eva Berneke is a Danish engineer and seasoned executive with a distinguished career spanning telecommunications, IT, and aerospace. She holds a master's degree in mechanical engineering from the Technical University of Denmark and an MBA from INSEAD. Berneke began her professional journey at McKinsey & Company, where she served as a consultant and partner in France. She later held executive roles at TDC, Denmark's leading telecommunications company, and served as CEO of KMD, transforming it into a premier Danish software and IT solutions provider. In January 2022, Berneke was appointed CEO of Eutelsat, a French satellite operator, where she led the company's strategic pivot from traditional broadcast services to connectivity-focused solutions.

Eutelsat Group – Bridging the Digital Divide

Eutelsat Group is a prominent French satellite operator specializing in satellite-based telecommunications services. Under Berneke's leadership, the company embarked on a significant transformation, shifting its focus from traditional video broadcasting to providing comprehensive connectivity solutions. This strategic shift included a merger with OneWeb, enhancing Eutelsat's capabilities in low Earth orbit (LEO) satellite services. The company also played a pivotal role in the European Union's IRIS² program, aiming to establish a sovereign and secure European satellite infrastructure.

Content Strategy

Berneke's LinkedIn presence is characterized by:

• Strategic Announcements: Sharing updates on Eutelsat's involvement in significant initiatives like the IRIS² program and the company's merger with OneWeb.
• Global Engagements: Highlighting visits to partners and stakeholders across regions, emphasizing Eutelsat's commitment to global connectivity.
• Milestone Celebrations: Announcing achievements such as connecting one million people in Sub-Saharan Africa to reliable satellite internet, underscoring the company's role in bridging the digital divide.

Leveraging LinkedIn for Brand Growth

Berneke effectively utilized LinkedIn to:l

• Establish Thought Leadership: By sharing insights on the evolving satellite industry and Eutelsat's strategic direction, she positioned herself as a forward-thinking leader.
• Promote Corporate Initiatives: Her posts often tied back to Eutelsat's mission, reinforcing the company's commitment to global connectivity and innovation.
• Engage a Global Audience: Through updates on international collaborations and achievements, she appealed to a diverse professional network.

Standout Features

• Authentic Voice: Berneke's posts are informative and reflect her deep commitment to advancing global connectivity.
• Consistent Messaging: A clear alignment between her personal reflections and Eutelsat's mission enhances brand coherence.
• Engaging Storytelling: She employs storytelling to convey complex initiatives, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your organization's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Technology Executives: Leaders aiming to navigate and communicate strategic transformations in their industries.
• Women in STEM: Professionals seeking role models who have successfully led in traditionally male-dominated sectors.
• Global Business Leaders: Executives looking to effectively engage with a diverse, international audience through digital platforms.

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 7 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 7 Romanian CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

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Marco Hößl, CEO of Kaufland Romania and Moldova

Marco Hößl is the CEO of Kaufland Romania & Moldova, leading a team of over 17,000 employees. Under his leadership, Kaufland Romania has become a leader in the local retail market and a sustainable company.

Hößl focuses on efficiency, results, and promoting individual potential, earning Kaufland the title of Top Employer in Romania and Europe multiple times.

On LinkedIn, he shares insights into retail trends, leadership strategies, and corporate social responsibility initiatives, engaging with his audience through thought-provoking posts.

Following Marco Hößl on LinkedIn provides valuable perspectives on retail management, leadership, and sustainable business practices.

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Ștefan Mandachi, CEO of Franchise Generator

Ștefan Mandachi is a lawyer and successful entrepreneur, founder of Franchise Generator, Containerele-Biblioteci "Citește", and Mandachi Hotel & Spa.

He frequently shares valuable insights and offers webinars on business strategies and growth, engaging with his audience through thought-provoking posts on various topics.

Mandachi's LinkedIn content includes discussions on entrepreneurship, business development, and personal growth, providing practical advice and inspiration.

Following Ștefan Mandachi on LinkedIn offers access to entrepreneurial insights, business strategies, and motivational content.

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Aneta Bogdan, Founder of Brandient

Aneta Bogdan is a Romanian branding, corporate identity, and marketing consultant, co-founder and managing partner of Brandient, operating from Bucharest and Singapore.

She consults leading entrepreneurs and businesses in Eastern Europe and Southeast Asia, including Bitdefender, eMAG, Dedeman, Transavia, Banca Transilvania, as well as multinational businesses such as YTL Corporation, Vodafone, ING Bank, Heineken, and Renault.

Bogdan is a frequent keynote speaker on branding and an awarded professional, sharing her expertise on LinkedIn through articles and posts on branding strategies and corporate identity.

Following Aneta Bogdan on LinkedIn provides valuable insights into branding, marketing, and corporate identity, beneficial for professionals in these fields.

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Cristian Dina, CEO of Tekpon Awards

Cristian Dina is a dynamic force in the SaaS industry. At just 23, he co-founded Tekpon, a leading SaaS marketplace, and has since expanded his influence by launching the Tekpon Awards, a prestigious event celebrating innovation in SaaS and AI .

On LinkedIn, Cristian offers a candid look into the entrepreneurial journey. He shares insights from hosting over 300 episodes of the Tekpon SaaS Podcast, where he engages with industry leaders to discuss trends, challenges, and successes . His posts often delve into personal growth, the realities of startup life, and the importance of community in business.

Beyond his online presence, Cristian is deeply involved in fostering the SaaS community. He serves as the Bucharest city leader for SaaStock Local and is the author of the best-selling book "King of Networking," where he emphasizes the value of genuine connections in business.

Why you should follow him:
‍Cristian's content is a blend of authenticity and expertise. His journey from a young entrepreneur to a recognized leader in the SaaS space offers valuable lessons for professionals at all stages. Whether you're interested in startup growth, networking strategies, or industry insights, his posts provide a wealth of knowledge and inspiration.

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Daniel Dines, Co-Founder & CEO at UiPath

Daniel Dines is the visionary behind UiPath, a leading robotic process automation (RPA) platform that he co-founded in 2005. Starting from humble beginnings in Romania, Daniel's journey took him from working at Microsoft to building a company that went public on the New York Stock Exchange in April 2021

On LinkedIn, Daniel shares insights into the evolving landscape of automation and AI, offering thought leadership on how these technologies can transform the workplace. His posts reflect a deep commitment to innovation and a belief in the power of technology to improve lives.

Beyond his role at UiPath, Daniel is also a co-founder and General Partner at Crew Capital, where he invests in forward-thinking startups across various sectors.

Why you should follow him:
Daniel's content provides a unique perspective on the intersection of technology, leadership, and global business strategy. His experience in scaling a startup into a multinational enterprise offers valuable lessons for entrepreneurs and tech enthusiasts alike.

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Elena Pap, CEO Europe at Up Coop

Elena Pap is a seasoned executive with over two decades of experience in the business services sector. As CEO Europe at Up Coop, she oversees operations across Romania, Moldova, Greece, Bulgaria, and Serbia, driving innovation and growth in employee benefits and digital solutions.

On LinkedIn, Elena shares insights into leadership, innovation, and the importance of values in business. Her posts often highlight milestones, such as receiving the "Women in Power 2025 - Power of Vision" award, and her commitment to fostering inclusive and forward-thinking work environments.

Beyond her corporate role, Elena contributes to the broader business community. She serves on the Board of Directors of the French Chamber of Commerce and Industry in Romania (CCIFER), promoting Franco-Romanian business relations.

Why you should follow her:
Elena's content offers a blend of strategic insight and personal reflection, making her a valuable voice for professionals interested in leadership, cross-cultural business, and organizational development.

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Alin Dobra, Co-Founder & CEO at Bunnyshell

Alin Dobra is the visionary CEO and co-founder of Bunnyshell, a platform revolutionizing DevOps with its Environments as a Service (EaaS) solution. With a BSc in Computer Science and over 10 years of IT experience, Alin has always been passionate about automation. He founded Bunnyshell to address the lack of tools for creating and managing complex environments efficiently.

Under his leadership, Bunnyshell has gained recognition in the tech community. Recently, the company was honored as the "Startup of the Year" in Palo Alto, a testament to its innovative approach and impact in the industry.

Alin actively shares his insights on software delivery, automation, and the evolving role of AI in development on LinkedIn. His posts often highlight Bunnyshell's initiatives, such as the launch of ephemeral environments and the integration of AI tools like Cursor to accelerate development cycles. ‍

Why you should follow him:
Alin's content offers a blend of technical expertise and visionary leadership. He provides valuable insights into the challenges and innovations in modern software development, making his posts a must-follow for professionals in the DevOps and tech startup ecosystems.

Here are 9 Finnish CEOs of private companies who are active on LinkedIn in 2025. Each of these leaders shares valuable insights and content, making them worth following for professionals interested in various industries.

1. Ilkka Paananen

Ilkka Paananen is the CEO and co-founder of Supercell, a Helsinki-based mobile game development company renowned for titles like Clash of Clans and Clash Royale. Under his leadership, Supercell has become a global leader in the mobile gaming industry, emphasizing innovation and player engagement. ([shizune.co](https://shizune.co/investors/social-network-investors-finland?utm_source=openai))

With a background in game development and entrepreneurship, Paananen has a deep understanding of creating successful gaming experiences and scaling businesses in the tech industry.

On LinkedIn, Paananen shares insights into game development, company culture, and leadership. He discusses the challenges and successes of running a gaming company, offering valuable lessons for entrepreneurs and industry professionals.

By following Paananen, you can gain a deeper understanding of the gaming industry's dynamics and learn about effective leadership and innovation strategies. His posts provide inspiration and practical advice for those looking to excel in tech entrepreneurship.

2. Karri Saarinen

Karri Saarinen is the co-founder and CEO of Linear, a project management software company. Linear focuses on providing efficient and user-friendly tools for software development teams to manage their projects and workflows. ([favikon.com](https://www.favikon.com/es/blog/top-10-linkedin-influencers-in-finland?utm_source=openai))

Saarinen has a strong background in design and product development, having previously worked as a Principal Designer at GitHub and as a founding designer at Airbnb. His expertise lies in creating intuitive user experiences and scalable design systems.

On LinkedIn, Saarinen shares content related to product design, user experience, and the challenges of building and scaling software products. He also discusses leadership and team management within tech startups.

Following Saarinen offers valuable insights into product design and development, as well as practical advice on leading and growing tech companies. His posts are particularly beneficial for designers, product managers, and startup founders.

3. Henri Alén

Henri Alén is a renowned restaurateur and co-owner of several successful restaurants, including Finnjävel, Muru, Pastis, Sue-Ellen, Fiasco?, and Villa Lilla. He is also the founder of PregoBooking, an online platform for restaurant reservations, and Muru-baby foods. ([favikon.com](https://www.favikon.com/es/blog/top-10-linkedin-influencers-in-finland?utm_source=openai))

With extensive experience in the culinary industry, Alén has expertise in restaurant management, culinary arts, and entrepreneurship. He is also a cookbook author and serves as a judge on the TV show MasterChef.

On LinkedIn, Alén shares content related to the restaurant industry, culinary trends, and entrepreneurship. He provides insights into running successful restaurants and adapting to industry changes.

Following Alén can provide valuable lessons in hospitality management, culinary innovation, and business growth strategies. His posts are insightful for those in the food and beverage industry and aspiring entrepreneurs.

4. Philippe Delorme

Philippe Delorme is the President and CEO of a leading innovative, sustainable, and global company focused on improving urban life. He emphasizes sustainability, customer-centricity, and diversity in the workplace. ([favikon.com](https://www.favikon.com/es/blog/top-10-linkedin-influencers-in-finland?utm_source=openai))

Delorme has a strong background in leading multicultural teams and driving innovation in urban development and sustainability.

On LinkedIn, Delorme shares insights into sustainable urban development, leadership, and the importance of diversity and inclusion in the workplace. He discusses strategies for creating sustainable and customer-focused solutions.

Following Delorme offers valuable perspectives on sustainable business practices, leadership in global companies, and the role of diversity in driving innovation. His posts are beneficial for professionals interested in urban development and sustainability.

5. Antonia Eneh

Antonia Eneh is the CEO of Wave Ventures, Europe's largest student-run venture capital fund. Wave Ventures focuses on supporting early-stage startups founded by Gen Z entrepreneurs. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Eneh has a background in finance and strategy, having previously worked at Slush and McKinsey. She is committed to fostering inclusivity and supporting the next generation of founders.

On LinkedIn, Eneh shares content related to venture capital, startup ecosystems, and supporting young entrepreneurs. She provides insights into the challenges and opportunities faced by Gen Z founders.

Following Eneh can provide valuable insights into venture capital, supporting early-stage startups, and fostering inclusivity in the startup ecosystem. Her posts are particularly beneficial for aspiring entrepreneurs and investors.

6. Aino Bergius

Aino Bergius is the CEO of Slush, one of the most influential tech gatherings in Europe. Slush hosts thousands of founders, operators, and investors annually in Helsinki. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Bergius has held key roles across the organization, including COO and CFO. She focuses on serving European startups and prioritizing founders in all aspects of Slush's operations.

On LinkedIn, Bergius shares content related to the tech ecosystem, startup events, and supporting founders. She provides insights into organizing large-scale events and fostering startup communities.

Following Bergius offers valuable perspectives on the European tech ecosystem, organizing impactful events, and supporting startups. Her posts are insightful for event organizers, startup supporters, and tech enthusiasts.

7. Perttu Yli-Opas

Perttu Yli-Opas is the CEO and co-founder of Aurora, a company developing water-powered thrusters for microsatellites. Aurora focuses on sustainable space technology and reducing orbital congestion. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Yli-Opas has a background in engineering and space technology. He is committed to creating innovative solutions for satellite propulsion and space sustainability.

On LinkedIn, Yli-Opas shares content related to space technology, sustainable innovations, and the challenges of the aerospace industry. He provides insights into developing new technologies and navigating the space sector.

Following Yli-Opas can provide valuable lessons in innovation, sustainability, and the aerospace industry. His posts are particularly beneficial for professionals interested in space technology and sustainable engineering.

8. Johan Jern

Johan Jern is the co-founder of Realm, a company using AI to improve enterprise sales processes. Realm focuses on making internal knowledge more accessible and actionable for sales teams. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Jern has a background in product development and fintech, having previously worked at Pipe. He is dedicated to leveraging AI to solve longstanding challenges in enterprise sales.

On LinkedIn, Jern shares content related to AI applications in sales, product development, and the challenges of building tech startups. He provides insights into integrating AI into business processes and scaling startups.

Following Jern offers valuable perspectives on AI in sales, product innovation, and startup growth strategies. His posts are insightful for sales professionals, product managers, and entrepreneurs.

9. Olli Kangas

Olli Kangas is the co-founder of Intergrid, a company developing software to help factories transition away from fossil fuels. Intergrid focuses on decarbonizing heavy industry through simulation and optimization tools. ([goodnewsfinland.com](https://www.goodnewsfinland.com/en/articles/feature/2025/forbes-finland-innovators/?utm_source=openai))

Kangas has a background in engineering and sustainability. He is committed to providing practical solutions for industries to reduce their carbon footprint.

On LinkedIn, Kangas shares content related to industrial decarbonization, software solutions for sustainability, and the challenges of transitioning to clean energy. He provides insights into developing tools for heavy industry and promoting sustainable practices.

Following Kangas can provide

1. Françoise Chombar

Françoise Chombar is the chair and co-founder of Melexis, a Belgian semiconductor company specializing in micro-electronic solutions for automotive and industrial applications. Under her leadership, Melexis has become a key player in the semiconductor industry, known for its innovative sensor and driver ICs. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Fran%C3%A7oise_Chombar?utm_source=openai))

With a master's degree in interpreting from Ghent University, Chombar's expertise spans both technical and managerial domains. She has been instrumental in steering Melexis through technological advancements and market expansions. Beyond her corporate role, she is a staunch advocate for STEM education and gender equality, serving as the president of STEM Platform, an advisory body to the Flemish government. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Fran%C3%A7oise_Chombar?utm_source=openai))

Chombar leverages LinkedIn to share insights on leadership, innovation, and the importance of diversity in tech. She frequently posts about Melexis's latest developments, industry trends, and her engagements in promoting STEM education. Her content often includes thought-provoking articles, company updates, and reflections on her experiences as a female leader in a tech-driven industry.

Following Françoise Chombar on LinkedIn offers valuable lessons in visionary leadership, the integration of technology and business strategy, and the promotion of inclusive work environments. Her posts provide a blend of industry knowledge and personal insights, making her a compelling figure for professionals interested in technology, leadership, and diversity initiatives.

2. Inge Geerdens

Inge Geerdens is the founder and CEO of CVWarehouse, an innovative online recruitment platform that streamlines the hiring process for companies and job seekers. Established in 2006, CVWarehouse has grown to become a trusted partner for numerous organizations seeking efficient recruitment solutions. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Inge_Geerdens?utm_source=openai))

Geerdens holds a master's degree in Applied Linguistics and International Politics, complemented by a degree in KMO Excellence from Vlerick Management School. Her diverse educational background has equipped her with a unique perspective on business operations and communication strategies. She is also a prolific columnist, contributing to publications like De Tijd and Trends magazine, where she shares her insights on entrepreneurship and business management. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Inge_Geerdens?utm_source=openai))

On LinkedIn, Geerdens actively shares her experiences as an entrepreneur, offering advice on business development, leadership, and the challenges of scaling a tech company. Her posts often include articles on recruitment trends, personal reflections on her entrepreneurial journey, and commentary on industry developments.

Following Inge Geerdens provides a window into the mind of a seasoned entrepreneur who has successfully navigated the tech startup landscape. Her candid discussions about the highs and lows of entrepreneurship, combined with practical advice, make her LinkedIn feed a valuable resource for aspiring business leaders and those interested in the recruitment industry.

3. Ilham Kadri

Ilham Kadri is the CEO of Syensqo, a spin-off from Solvay, where she previously served as CEO. Syensqo focuses on advanced materials and specialty chemicals, aiming to drive innovation in various industries. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Ilham_Kadri?utm_source=openai))

Kadri holds a strong background in chemical engineering and has held leadership positions in several multinational companies. Her expertise encompasses business transformation, sustainability, and fostering innovation within large organizations. She is also actively involved in various industry associations and initiatives promoting sustainable development. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Ilham_Kadri?utm_source=openai))

On LinkedIn, Kadri shares her perspectives on leadership, sustainability, and the role of innovation in addressing global challenges. Her posts often include company updates, insights into the chemical industry, and discussions on diversity and inclusion.

Following Ilham Kadri provides valuable insights into leading complex organizations through transformation and the importance of sustainability in business strategy. Her content is particularly relevant for professionals interested in corporate leadership, innovation, and environmental responsibility.

4. Jeroen De Wit

Jeroen De Wit is the CEO of Teamleader, a software company that provides CRM and project management solutions tailored for small and medium-sized enterprises (SMEs). Since its inception, Teamleader has grown significantly, becoming a trusted tool for businesses seeking to streamline their operations.

De Wit's expertise lies in software development and understanding the unique needs of SMEs. He has been instrumental in guiding Teamleader's growth, focusing on user-friendly design and functionality that addresses the challenges faced by smaller businesses.

On LinkedIn, De Wit shares insights into entrepreneurship, software development, and the evolving needs of SMEs. His posts often include company updates, reflections on leadership, and discussions on the role of technology in business efficiency.

Following Jeroen De Wit provides valuable perspectives on building and scaling a tech company, as well as understanding the intersection of technology and SME operations. His content is particularly relevant for entrepreneurs and business leaders looking to leverage software solutions for growth.

5. Conny Vandendriessche

Conny Vandendriessche is a seasoned entrepreneur and co-founder of Accent Jobs, a leading staffing agency in Belgium. She is also the founder of Stella P., a platform dedicated to promoting female leadership and connecting women with board opportunities. ([willow.co](https://www.willow.co/blog/some-of-the-most-influential-belgian-businesspeople-on-linkedin?utm_source=openai))

Vandendriessche's expertise encompasses human resources, talent management, and promoting gender diversity in leadership roles. She is a vocal advocate for women's representation in business and has been recognized for her efforts in this area.

On LinkedIn, Vandendriessche shares content related to leadership, diversity, and the evolving landscape of talent management

6. Fabien Pinckaers

1. Company Overview: Odoo

Odoo is a Belgian-based company that offers a comprehensive suite of open-source business applications, including CRM, e-commerce, accounting, inventory, and project management tools. Founded in 2002 as TinyERP, the company rebranded to OpenERP and later to Odoo in 2014 to reflect its expanded scope beyond traditional ERP systems. As of 2025, Odoo operates in over 10 countries, including the U.S. and Dubai, with more than 7 million users and a valuation exceeding €5 billion .

2. CEO’s Expertise

Fabien Pinckaers is a self-taught programmer and entrepreneur who developed his first business management software at the age of 13. He pursued a Master's degree in Computer Science at Université catholique de Louvain. Under his leadership, Odoo has grown from a small startup to a global enterprise, emphasizing open-source development and user-friendly design. Pinckaers is known for his hands-on approach, often participating in software development, marketing, and customer experience strategies .

3. Type of Content Shared on LinkedIn

On LinkedIn, Fabien shares a mix of content that includes:

• Company Milestones: Updates on Odoo's growth, product launches, and global expansion.
• Thought Leadership: Insights into entrepreneurship, open-source development, and business management.
• Personal Reflections: Stories from his entrepreneurial journey, including challenges faced and lessons learned.
• Engagement with Community: Interacting with followers, responding to comments, and participating in discussions related to technology and business.

4. Lessons from His Content

Professionals can learn several key lessons from Fabien's LinkedIn activity:

• Embrace Open Source: Leveraging open-source models can lead to scalable and customizable solutions that benefit a wide range of users.
• Hands-On Leadership: Staying involved in various aspects of the business fosters a deeper understanding and connection with the product and team.
• Resilience and Adaptability: Overcoming challenges and adapting to market changes are crucial for long-term success.
• Community Engagement: Building and nurturing a community around your product can drive growth and innovation.

5. Personal Branding Strategy on LinkedIn

Fabien's personal branding on LinkedIn is characterized by:

• Authenticity: Sharing genuine experiences and insights from his entrepreneurial journey.
• Educational Content: Providing valuable information and perspectives on business and technology.
• Community Building: Fostering a sense of community among followers by encouraging discussions and feedback.
• Consistency: Regularly updating his audience with relevant and timely content.

6. Additional Observations

Beyond his role at Odoo, Fabien is committed to education and community development. He initiated the "LabOdoo," a mobile lab that travels to schools and universities in Belgium to teach business management to students . His dedication to making business tools accessible and his innovative approach to leadership make him a noteworthy figure for professionals aiming to build a successful career and personal brand.

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 8 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 8 Swedish CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

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7 Swedish CEOs you must follow on LinkedIn in 2025

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1. Hanna Larsson – Founder & CEO of Huntrs

Company Overview: Huntrs and hannalarsson.me 

Huntrs is a personal branding agency founded by Hanna Larsson. The company specializes in helping founders build lean, profitable online businesses through personal branding on LinkedIn and newsletters. Her company hannalarsson.me offers programs and consulting services that help founders to grow their businesses. 

CEO’s Expertise

Hanna Larsson brings a wealth of experience in sales, marketing, and GTM strategies. Her career includes leadership roles at companies like Remote, where she served as Director of Sales EMEA and scaled revenue 42x, and LinkedIn, where she worked as an Enterprise Account Executive focusing on growth and public sector clients in the Nordic countries. Her background also includes positions at Graphmatech, Hansoft, and Applied Nano Surfaces, where she implemented sales processes and marketing initiatives that led to increased revenue and customer projects.  

Type of Content Shared on LinkedIn

Hanna's LinkedIn activity is vibrant and engaging, with a focus on: 

• Personal Branding Tips: She shares actionable advice on building a personal brand, emphasizing authenticity and consistency.
  
• Entrepreneurial Insights: Her posts often reflect on her journey from corporate roles to entrepreneurship, highlighting lessons learned and challenges overcome.
  
• Motivational Content: Hanna frequently posts motivational messages encouraging professionals to take control of their careers and embrace the freedom of entrepreneurship.
  
• Practical Business Advice: She provides guidance on building lean online businesses, focusing on simplicity and effectiveness without the need for extensive tools or budgets.  
  

Lessons from Her Content

• Empowerment: Hanna's content empowers professionals to take initiative in their careers, emphasizing that one doesn't need extensive resources to start a successful business.
  
• Authenticity: She advocates for building a personal brand that reflects one's true self, encouraging authenticity over perfection.
  
• Simplicity: Her approach to business emphasizes simplicity and focus, advising against overcomplicating processes with unnecessary tools or strategies.
  

Personal Branding Strategy on LinkedIn

Hanna's personal branding strategy is characterized by:

• Consistent Messaging: She consistently communicates her mission to help others build profitable online businesses through personal branding.
  
• Engaging Content: Her posts are designed to provoke thought and encourage interaction, often ending with questions or calls to action.
  
• Resource Sharing: Hanna offers free resources, such as newsletters and guides, to provide value to her audience and establish credibility.
  

Additional Observations

Hanna's approach to LinkedIn is a testament to the power of personal branding in the digital age. Her content is not only informative but also inspirational, making her a valuable follow for professionals interested in entrepreneurship, personal development, and effective online presence.

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2. Hjalmar Nilsonne – CEO & Co-founder of Neko Health

Company Overview: Neko Health

Founded in 2018 by Hjalmar Nilsonne and Spotify's Daniel Ek, Neko Health is a Swedish health-tech company aiming to revolutionize healthcare through preventive measures and early detection. The company has developed a full-body scanning technology that utilizes advanced sensors and AI to collect comprehensive health data in a non-invasive manner. With health centers in Stockholm and London, Neko Health has completed over 10,000 scans and has a waitlist exceeding 100,000 individuals. In a significant milestone, the company raised $260 million in a Series B funding round to accelerate its international expansion and further its mission of transforming healthcare from reactive to proactive care. 

CEO’s Expertise

Hjalmar Nilsonne brings a robust background in industrial engineering and management, with a specialization in energy systems from KTH Royal Institute of Technology. Prior to Neko Health, he founded Watty, a company focused on reducing CO2 emissions through energy data analytics. His experience spans clean tech, machine learning, and product development, all of which converge in his current role at Neko Health. 

Type of Content Shared on LinkedIn

Nilsonne's LinkedIn activity is a blend of company milestones, personal reflections, and industry insights. He shares updates on Neko Health's growth, such as new executive hires and funding achievements. Additionally, he provides personal narratives, like his initial skepticism and eventual collaboration with Daniel Ek, offering followers a glimpse into the entrepreneurial journey.

Lessons from His Content

• Transparency in Leadership: By openly discussing both successes and challenges, Nilsonne exemplifies authentic leadership.
  
• Visionary Thinking: His emphasis on preventive healthcare and the integration of technology showcases forward-thinking strategies.
  
• Personal Storytelling: Sharing personal experiences makes his content relatable and engaging, providing valuable lessons for aspiring professionals.
  

Personal Branding Strategy on LinkedIn

Nilsonne positions himself as an innovative leader at the intersection of technology and healthcare. His content strategy includes:

• Highlighting Company Achievements: Regular updates on Neko Health's progress reinforce his role as a proactive CEO.
  
• Engaging Storytelling: Personal anecdotes humanize his professional persona, fostering a deeper connection with his audience.
  
• Thought Leadership: By sharing insights on healthcare innovation and entrepreneurship, he establishes himself as a thought leader in the industry.
  

Additional Observations

Nilsonne's approach to LinkedIn reflects a balance between professional updates and personal engagement. His content not only informs but also inspires, making him a valuable follow for professionals interested in healthcare innovation, entrepreneurship, and effective personal branding.

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3. Cecilia Brändström – CEO of Speakonline & Creator of The Charisma Code

Company Overview: Speakonline

Cecilia Brändström is the founder and CEO of Speakonline, a Stockholm-based consultancy specializing in vocal coaching and communication training. With over 30 years of experience, Cecilia has helped thousands of entrepreneurs and speakers enhance their vocal presence and communication skills. Her approach focuses on developing charismatic leadership by elevating confidence, presence, and communication.  

CEO’s Expertise

Cecilia's expertise lies in vocal coaching, communication, and leadership development. She has a background as a singer and choir director, which informs her unique approach to voice training. Cecilia's methods emphasize the importance of nonverbal communication, body language, and vocal presence in establishing trust and authority. 

Type of Content Shared on LinkedIn

Cecilia is an active LinkedIn user, sharing content that includes:

• Insights on Nonverbal Communication: Discussing how body language and vocal tone impact audience perception.  
  
• Personal Development Stories: Sharing her journey to becoming a world-class vocal coach and encouraging others to commit to personal growth.
  
• Networking Advice: Providing tips on building meaningful connections and turning introductions into opportunities.  
  
• Promotions for The Charisma Code: Highlighting her program designed to help professionals develop charismatic leadership skills.
  

Lessons from Her Content

• The Power of Presence: Cecilia emphasizes that communication is not just about words but also about how you carry yourself and use your voice.
  
• Commitment to Growth: Her personal stories illustrate the importance of setting high standards and consistently working towards self-improvement.
  
• Authentic Networking: She advocates for genuine interactions over superficial networking, focusing on building trust and respect.
  

Personal Branding Strategy on LinkedIn

Cecilia's personal branding strategy includes:

• Consistent Messaging: Her tagline, "I help high-end professionals and entrepreneurs develop charismatic leadership by elevating their confidence, presence, and communication," is consistently used across her posts.  
  
• Engaging Content: She shares relatable stories and actionable advice, fostering engagement and discussions among her followers.
  
• Thought Leadership: By sharing her expertise and unique insights, Cecilia positions herself as a thought leader in the field of communication and leadership.
  

Additional Observations

Cecilia's approach to LinkedIn demonstrates the effectiveness of combining personal storytelling with professional insights. Her content resonates with professionals seeking to enhance their communication skills and develop a commanding presence. By focusing on the nuances of vocal and nonverbal communication, she offers valuable lessons for anyone looking to improve their leadership abilities.

4. Oliver Molander – Founder of Inception Fund & Validio

Company Overview

Oliver Molander is the founder of the Inception Fund, a venture capital firm backing early-stage technical founders in the New Nordic region. The fund focuses on AI infrastructure, machine learning, and deep tech startups, aiming to support the next generation of innovative companies. Additionally, he founded Validio AB, a deep data observability platform that provides real-time validation for data warehouses, lakes, and streams, ensuring data reliability for operational use cases.  

CEO’s Expertise

With over a decade of experience in B2B software, data, and AI infrastructure, Molander has held positions at major tech firms, including Google Sweden AB and Sitecore Corp. A/S. His background encompasses roles in corporate strategy, product development, and venture capital, providing him with a comprehensive understanding of the tech industry.  

Type of Content Shared on LinkedIn

Molander's LinkedIn activity is characterized by:

• Industry Analysis: He shares insights on AI trends, startup growth metrics, and venture capital dynamics.
  
• Event Highlights: Posts about events like AI Builders Night, discussing topics such as VC economics, AI scalability, and building technical moats.  
  
• Thought Leadership: Regular commentary on the evolution of AI applications and infrastructure, often referencing recent developments like Google I/O announcements.  
  

Lessons from His Content

• Data-Driven Decision Making: Emphasizes the importance of leveraging data for strategic planning and operational efficiency.
  
• Early-Stage Focus: Advocates for supporting startups from inception, highlighting the value of early investment and guidance.
  
• Community Building: Encourages the development of a strong tech community in the Nordics, fostering collaboration among founders and investors.
  

Personal Branding Strategy on LinkedIn

Molander positions himself as a bridge between technical innovation and business strategy. His branding strategy includes:

• Consistent Thought Leadership: Regular posts that provide in-depth analysis and commentary on industry trends.
  
• Engagement with Community: Active participation in discussions, responding to comments, and sharing insights from events.
  
• Educational Content: Sharing knowledge and experiences to educate and inspire other professionals in the tech and investment sectors.
  

Additional Observations

Molander's approach to LinkedIn is analytical and informative, catering to professionals interested in AI, venture capital, and startup ecosystems. His content serves as a valuable resource for understanding the intersection of technology and business strategy in the Nordic region.

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5. Jennifer Carlsson – Founder & Beauty Brand Strategist at Mintoiro

Company Overview: Mintoiro

Jennifer Carlsson is the founder of Mintoiro, a Stockholm-based brand strategy consultancy focused exclusively on the beauty industry. Mintoiro is known for delivering:

• Competitive research and market insights for indie and emerging beauty brands.
• Specialized reports such as the “Trending Beauty Brands” lists (e.g., top 100 beauty brands on Instagram and TikTok).
• Packaging design analysis and brand identity evaluations.
  

Mintoiro's insights are used by over 300 top beauty brands and retailers in 36 countries, making it a respected voice in global beauty trend analysis.

CEO’s Expertise

Jennifer is a strategist, designer, and trend forecaster rolled into one. Her strengths include:

• Deep understanding of independent beauty brand ecosystems, especially on platforms like TikTok and Instagram.
• A design background that bridges aesthetics and data.
  Experience helping brands identify whitespace opportunities in saturated markets.

Her work helps brands stand out not just visually, but strategically.

Type of Content Shared on LinkedIn

Jennifer is highly active on LinkedIn and uses the platform as a key channel for thought leadership. Her content includes:

• Trend insights: Regular posts about shifts in beauty branding, aesthetics, and consumer behavior.
• Visual storytelling: Slide decks and carousel posts showcasing examples of brand designs, packaging, and strategic trends.
  Data snapshots: She frequently shares sneak peeks from her reports (e.g., top-performing beauty brands on TikTok).
• Educational posts: Advice for founders on positioning, differentiation, and visual branding.

Her tone is clear, accessible, and informative—ideal for founders, designers, and marketers.

Lessons from Her Content

• Niche mastery builds authority: Jennifer’s success shows the value of going deep into a niche (in her case, indie beauty branding) and owning that space.
• Design + data is powerful: She blends visual insights with hard numbers—an approach that appeals to both creatives and strategists.
  Consistency = recognition: Through consistent posting and a recognizable visual style, she’s built strong brand recognition around her personal and company brand.
  

Personal Branding Strategy

Jennifer has a very intentional personal brand strategy, which includes:

• High-value visual content: She publishes engaging, aesthetic-heavy posts that reflect her design expertise.
• Trust-building through transparency: She’s open about her research process and shares real data, not just opinions.
  Community orientation: Jennifer often tags and highlights brands, creating a ripple effect of engagement and collaboration.
• Platform focus: She prioritizes LinkedIn (rather than Instagram or X) as her main professional outlet—an intentional choice that helps her stand out in the beauty sector.

Additional Observations

• Jennifer is a great example of how founders outside of tech can build a powerful presence on LinkedIn.
• She positions herself as both analytical and artistic, appealing to a wide audience of professionals.
• Her work provides inspiration for anyone building a niche B2B brand, especially in a visually-driven category.

6. Anton Osika – Co-Founder & CEO of Lovable

Company Overview: Lovable

Lovable is a Stockholm-based AI startup co-founded by Anton Osika and Fabian Hedin. The company is developing an AI-powered tool that enables users to create software applications by simply describing them in natural language, eliminating the need for coding. Since its launch, Lovable has achieved remarkable growth, reaching $10 million in annual recurring revenue (ARR) within 60 days and $17.5 million in ARR after just three months. The platform boasts an impressive 85% Day 30 retention rate, surpassing that of ChatGPT. Lovable's rapid success is attributed to its focus on user-centric design, community engagement, and leveraging open-source tools like GPT-Engineer to build a passionate early user base.  

CEO’s Expertise

Anton Osika is a seasoned technical professional with extensive experience in software development and engineering. Before founding Lovable, he served as the CTO and Co-Founder of Depict.ai, a Y Combinator-backed startup that secured $20 million in funding. His background also includes roles as a Founding Engineer at Sana, Research Engineer and Data Engineer at Ampfield Aktiebolag, and a position with the ATLAS Supersymmetry Group at CERN. Anton holds a Master of Science in Engineering Physics and Applied Mathematics from KTH Royal Institute of Technology and a Bachelor of Science in Physics from The Hong Kong University of Science and Technology.  

Type of Content Shared on LinkedIn

Anton actively shares insights into Lovable's growth, product development, and team dynamics on LinkedIn. His posts often highlight company milestones, such as welcoming new team members, and provide a behind-the-scenes look at the startup's journey. He also engages with the community by sharing lessons learned, challenges faced, and strategies employed in building Lovable.  

Lessons from His Content

• Transparency in Growth: Anton openly discusses Lovable's rapid growth and the strategies that contributed to its success, offering valuable insights for aspiring entrepreneurs.
  
• Emphasis on Team and Culture: He highlights the importance of building a strong, passionate team and fostering a culture that prioritizes user needs and fast execution.
  
• Leveraging Community: By engaging with the open-source community and sharing tools like GPT-Engineer, Anton demonstrates the power of community-driven growth.
  

Personal Branding Strategy on LinkedIn

Anton positions himself as an innovative leader at the intersection of AI and product development. His LinkedIn strategy includes:

• Authentic Storytelling: Sharing personal experiences and company updates to build a relatable and trustworthy personal brand.
  
• Thought Leadership: Providing insights into the future of software development and the role of AI, establishing himself as a forward-thinking expert in the field.
  
• Community Engagement: Actively participating in discussions and sharing resources to foster a sense of community and collaboration.
  

Additional Observations

Anton's approach to LinkedIn reflects a balance between professional achievements and personal insights. His content serves as a valuable resource for professionals interested in AI, entrepreneurship, and innovative product development.

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7. Oscar Höglund – Co-Founder & CEO of Epidemic Sound

Company Overview: Epidemic Sound

Epidemic Sound is a Stockholm-based music licensing company founded in 2009 by Oscar Höglund, Peer Åström, David Stenmarck, Hjalmar Winbladh, and Jan Zachrisson. The company offers a vast library of royalty-free music and sound effects, empowering creators—from YouTubers to global brands—to enhance their content without the complexities of traditional licensing. Epidemic Sound has revolutionized the music industry by providing a platform where artists can retain ownership of their work while reaching a global audience.  

CEO’s Expertise

Oscar Höglund is a seasoned entrepreneur with a background in economics and management. Educated at the Stockholm School of Economics, he has also studied at the Wharton School of the University of Pennsylvania and L’Institut Catholique de Paris. Before founding Epidemic Sound, Oscar was part of the management team at Zodiak Television, where he co-founded the subsidiary 5th Element. He also co-founded United Screens, the leading multi-channel network in the Nordics, and has served on the board of Toca Boca and as an advisor to Perfect Day Media.  

Type of Content Shared on LinkedIn

Oscar actively shares insights on LinkedIn, focusing on:

• Industry Trends: Discussing the evolution of the music industry and the role of technology in shaping its future.
• Company Milestones: Highlighting Epidemic Sound's achievements, such as reaching 3 billion daily views across platforms. 
• Leadership Insights: Sharing personal experiences and lessons learned from building a successful global company.
• Interviews and Podcasts: Featuring discussions with industry leaders and innovators.  
  

Lessons from His Content

From Oscar's LinkedIn presence, professionals can learn:

• Innovation in Traditional Industries: How to disrupt established sectors by introducing new business models.
  
• Global Scaling: Strategies for expanding a company internationally while maintaining its core values.
  Creator Empowerment: The importance of supporting creators and artists in the digital age.
• Data-Driven Decisions: Utilizing data to inform business strategies and measure success.
  

Personal Branding Strategy on LinkedIn

Oscar's LinkedIn strategy includes:

• Consistent Messaging: Regularly sharing updates and insights that align with Epidemic Sound's mission and values.
  Engagement with Followers: Actively responding to comments and participating in discussions.
  Thought Leadership: Positioning himself as an expert in the intersection of music, technology, and entrepreneurship.
  Authenticity: Providing a behind-the-scenes look at his experiences and challenges as a CEO.
  

Additional Observations

Oscar's approach to LinkedIn demonstrates the power of combining personal experiences with professional insights. His content serves as a valuable resource for aspiring entrepreneurs and professionals interested in the music and tech industries.

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8. Niklas Zennström – Co-Founder of Skype & CEO of Atomico

Company Overview: Atomico

Niklas Zennström is the founder and CEO of Atomico, a London-based venture capital firm established in 2006. Atomico focuses on partnering with ambitious entrepreneurs who leverage technology to drive positive global change. The firm has invested in over 200 companies across four continents, including notable names like Supercell, Klarna, and Lilium.  

CEO’s Expertise

Zennström is best known for co-founding Skype, a platform that revolutionized global communication, which was acquired by eBay in 2005 and later by Microsoft in 2011. He also co-founded Kazaa, a peer-to-peer file-sharing application, and Joost, an online video distribution service. His extensive experience in building and scaling tech companies has positioned him as a leading figure in the European tech ecosystem.  

Type of Content Shared on LinkedIn

On LinkedIn, Zennström shares content that includes:

• Industry Insights: Discussions on Europe's position in the global tech landscape and the importance of tech sovereignty. 
• Investment Announcements: Updates on Atomico's funding rounds and investments in innovative startups.  
  Thought Leadership: Perspectives on redefining impact investing to encompass broader societal goals beyond traditional sustainability metrics.
• Personal Reflections: Insights from his entrepreneurial journey, including experiences with Skype and Kazaa.
  

Lessons from His Content

Professionals can glean several lessons from Zennström's LinkedIn activity:

• Challenging the Status Quo: His emphasis on disrupting traditional industries encourages a mindset of innovation and questioning existing norms.
• Global Perspective: By highlighting Europe's potential in the tech sector, he advocates for a more balanced global tech ecosystem 
• Broadening Impact: His approach to impact investing underscores the importance of considering various societal factors, including security and prosperity, in investment decisions.
  

Personal Branding Strategy on LinkedIn

Zennström's LinkedIn strategy includes:

• Thought Leadership: Regularly publishing articles and posts that provide deep insights into the tech industry and investment strategies.
• Engagement: Interacting with followers through comments and discussions, fostering a community around his content.
• Authenticity: Sharing personal experiences and reflections, offering a transparent view of his entrepreneurial journey.
  

Additional Observations

Beyond his professional endeavors, Zennström is actively involved in philanthropy through Zennström Philanthropies, focusing on climate change and social entrepreneurship. He also supports initiatives aimed at preserving the Baltic Sea's health. 

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You don’t always have to create content to share something valuable. Sometimes, curating is even better.

Sharing one or more great articles, podcasts, or industry trends shows you’re informed, thoughtful, and engaged in your space. It sparks conversations. It builds trust. And it’s one of the easiest ways to stay visible on LinkedIn without constantly talking about yourself.

But here’s the thing: simply dropping a link doesn’t do much.

A curated post works best when you add context.

• Why does it matter?
• What stood out?
• How does it connect you to your work?

That’s the part most people skip, either because they’re short on time or unsure what to say. But that's exactly what matters.

Fortunately, Will can help you do that in just a couple of minutes.

Here's how Will helps you create a curated post

1. Share the links via WhatsApp

Send Will the URLs of the articles, podcasts, or resources you want to share. You can send them in one message or multiple messages.

2. Will reads the info and pulls out key insights

Will is going to scan your links and identify what’s relevant. For every message you send, he will ask further questions or write a post.

If you want to create a curated post, ask Will to write a post combining the links you've just shared.

Then, you can add further context like a specific quote, idea, or section that caught your eye.

3. He adds your perspective

When Will writes a post for the first time, he uses a default writing style. Once he's connected to your LinkedIn, he analyses your previous posts and updates his writing style to match yours, so it feels more personal.

4. You shape it and approve it

Want to adjust the tone, swap the hook, or try a bolder take? Just send a quick message or voice note. Will edits it instantly.

When it feels right, you give your final approval and Will shares the post from WhatsApp straight to LinkedIn.

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If you’re a founder or executive, posting on LinkedIn probably isn’t your top priority. Still, when your company shares something big like a launch, a milestone or a great story, you want to help spread the word. 

The easiest move? Reposting it.

Maybe with a quick “Proud of the team” or “Exciting news!” or just copy-pasting the caption entirely. It works, to an extent.

But seeing 10 people share the exact same post doesn’t exactly spark curiosity. Eventually, people scroll past and everyone's reach takes a dip.

Here’s what works better: repurposing the company post into something personal.

You don’t need to come up with something original. You just need a slightly different angle: a behind-the-scenes thought, a personal takeaway, or even a quick opinion. That kind of post adds value and gets noticed.

And with Will, it takes less than 2 minutes.

Here’s how Will turns a company post into a unique personal post

1. Share the company post

Drop the link to your company’s LinkedIn post or send a screenshot via WhatsApp. Will grabs the content, reads the context, and gets to work.

2. Will analyses the information 

He identifies the key message and asks if there’s anything specific you’d like to add, like your role in it, a team insight, or how it ties back to something you care about.

3. He helps you make it personal

By combining the post and your extra touch, Will turns the company post into something that feels like you. He knows how you write from analysing your previous LinkedIn posts, so no-one will even notice you got some AI help.

4. You give the final go-ahead

Want to make further adjustment, try a different hook or adjust the focus? Will can apply your changes or offer a few variations so you can test which angle feels right. Once the post sounds like something you’d actually say, Will publishes it to your personal LinkedIn account, straight from WhatsApp.

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You don’t always have to start from scratch to create something valuable.

Whether it’s a blog post you’ve written or an article that stuck with you, chances are there’s a thought in there worth sharing on LinkedIn. Not just to pass along the link, but also to add your perspective.

Because that’s what people pay attention to.

When you reflect on something you’ve read, it helps others see it in a new way too. That’s what builds relevance and trust over time. Not constant posting, but thoughtful, consistent visibility.

The challenge? It takes time to turn long-form content into something short, sharp, and shareable.

That’s where Will comes in to quickly write something meaningful that still sounds like you.

Here's how Will helps you turn articles into LinkedIn posts

1. Share the article

Send Will the URL of your blog post, article, report or whatever you've read or written. That’s all he needs to begin.

2. Will reads and picks out what matters

He scans the article to understand the key takeaways, tone, and structure. He then writes a short summary of the post with an intro, middle and call to action. If you've posted on LinkedIn before, Will adapts to your tone based on your past posts. Whether you're professional and polished or informal and witty, the end result still sounds like you.

3. You shape it together

Want to focus on a different angle? Add a personal insight or adjust the language? Just send a quick text or voice message. Will takes care of the edits. You can include images, link to the post and tag relevant companies, all from within the chat. Once you're happy with how it reads, Will asks for your explicit permission to post it straight to LinkedIn. You never need to leave WhatsApp.

Bonus: if the article has more than one good angle, Will can help you turn it into a short series of posts too.

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Whether you're a podcast host or you’ve just listened to a great podcast episode, you'll want to share something about it on LinkedIn without wasting too much time.

Maybe it was a sharp insight, a surprising moment, or just something that made you think.
You know it’s worth sharing, but finding the time (and words) to do it? That’s where it gets tricky.

Will makes it super easy to turn an entire episode or just a great moment into a well-written LinkedIn post you’re proud to share.

On top of that, you'll be prompted to add your own thoughts to give the post your unique perspective.

Here’s how Wil turns podcast episodes into LinkedIn posts

1. Share the podcast link

Drop the URL of the podcast episode into your WhatsApp chat with Will. That’s all he needs to get started.

2. Will pulls in the context

Will grabs the relevant info from the episode and asks you for any specific highlights that stood out. Maybe it's a quote or specific passage. Or maybe the episode reminded you of something else. Just share whatever's on your mind and Will takes it from there.

3. He writes like you

Will analyses your previous LinkedIn posts to match your tone and style. He then writes a post for you that brings together the information from the podcast and the insights that you've shared.

4. You shape it together

If you don't fully like Will's draft, you can make all the changes you want. Ask Will to rewrite a sentence or change a word and he'll do it. Too much work to type it all out? Say it in a voice message.

Once you're ready, Will asks for explicit permission to post your draft to LinkedIn. He'll include an image from the podcast and/or link to the podcast episode. You can even tag the company behind it. You don't need to leave WhatsApp.

This is how podcast ideas get a second life or how you can share your favourite episodes without wasting time.

It’s been a month since we launched Will internationally, starting with our Product Hunt launch on April 11th. Here’s a transparent recap of what we’ve achieved, learned, and experienced so far.  

Our target for April was to reach 340 trial users by the end of the month. We closed the month just below the goal, at around 320 users. Still not bad for a brand-new product.

It washard work to get there, though. While there’s a huge market for Will, we still need to do a lot of manual work to bring new users on board. On the bright side, we have had at least one new user for 43 days in a row—that includes people from within our network in the weeks prior to our Product Hunt launch.

Most importantly, we’ve already reached over 10 paying users in the first month. In fact, it looks like it’s going to be easier to convert people from the free trial to a subscription than it is to convince them to start the trial.

How we made Will "launch-ready"

From the beginning, the vision for Will was crystal clear: a virtual social media assistant that lives inside WhatsApp and helps you build your personal brand on LinkedIn. That clarity helped guide all our early decisions. 

We kicked off development in February, and in those first few weeks, speed was everything. We focused on getting a working product out quickly, without all the bells and whistles. (The more features you add early on, the more you slow yourself down. Not just in building, but also in maintaining.)

We also knew that a half-baked feature can do more harm than good. It might seem useful to include it, but unless you’re committed to improving it fast, it just becomes dead weight. Worse, it can confuse users or lead to negative experiences. That’s why we became very intentional about what to include. We chose to only ship features that were good enough to be genuinely useful and then iterate fast from there.

One thing we almost didn’t include in the first version was payment. Initially, we leaned towards making Will free for early users but adding payment upfront is essential to get honest feedback. People saying “this is great” is one thing, but people starting a subscription is something much more valuable. 

Another feature—or skill as we like to call them—we doubted was publishing. Initially we’d allow users to draft posts in WhatsApp and copy-paste them to LinkedIn. But we quickly realised how limiting that would be. Seamless posting is central to the experience and a major reason why Will is more convenient than using something like ChatGPT. Looking back, it’s hard to see how we thought we could launch without it.

How have we distributed the product so far?

Prior to our Product Hunt launch, we talked to about 100 people at SuperNova to get them to test Will. From our Product Hunt launch itself, we had a few dozen users. 

We have put the rest of our efforts into reaching out to our network, social media and brainstorming new ideas for wider reach.

The idea with one-on-one outreach is that it’s much easier to get those first users. As Seth Godin once said, “Share your product with ten people. If they share it naturally with their friends, you’ve built something great. If not, you need to get back to the drawing table.”

For Will, we’ve seen positive feedback from those first interactions, but we’re not the next Lovable yet ;) 

Besides, Seth’s advice needs to be taken with a grain of salt. His original ideas are from 2009. 16 years later, hundreds of new products see the light of day every single day. It’s getting much harder to be the one product people talk about.

So while getting these early conversations with lots of feedback and learnings is super important, we also need to start focusing on viral growth. 

Social media, of course, is our core acquisition channel. The funny thing is that we have lots of experience with B2B social media marketing, but now we need to play the B2C game with Will.

We’ve seen that the social media market for products like ours is dominated by LinkedIn influencers. That’s good and bad news. We’re not the type of people who love false promises, but neither is our audience. So while it’s going to get harder to get there with authentic content, it’s going to pay off in the long run.

Some other things we’ve tried is sharing our story on secondary channels. The videos for our website are hosted on YouTube, so we kind of get free exposure from there as well. We’ve also been sharing some updates about our experience on places like Medium, our LinkedIn newsletter and IndieHackers. These, of course, are more likely to pay off in the long term than right now. 

What were the first reactions?

The first reactions to Will were encouraging.

At the launch, many features were still missing but early users gave us great reactions and useful feedback. Internally, we also love using Will—we might even have to add a feature to limit the amount of posts our CEO can post in a day ;) 

We also gained some subscribers early on, which gives us the signal that we’re on the right track. That also helps us prioritise what to build next because the feedback from a paying user is much more valuable than that of a tester.

What’s next for Will? 

In terms of product development, the early feedback has helped us prioritise new skills for Will. We probably have a hundred features we could add but only a small fraction of them are truly essential. Thanks to our user feedback we’ve been able to narrow that list down to just a few skills that we could easily develop according to priority. That clarity was both validating and energising.

In the next phase of growth, we need to reach more customers. The goal for May is 500+ customers. And it’s going to grow month by month. So we need to find a perfect balance between short and long term efforts. Right now, we’ve got two people running several experiments. At the same time, the product team is working on a “Will Skill” to enable referrals. 

These are the experiments we’re running or going to start running soon:

1. Listicles with CEOs of different countries who are active on LinkedIn.
2. Individual outreach to CEOs and business leaders.
3. Creating informational website content about AI solutions for social media.
4. Getting backlinks/mentions from listicles and databases with social media tools.
5. Starting a video series about personal branding.
6. Partnering with events to get their visitors to post on social media.
7. Sharing feedback and testimonials from early users.

As you can see, there’s a healthy mix of short and long term efforts. We’re going to run each experiment for some time and reassess. Next month, we’ll continue with the ones that show some traction, and replace the others with new experiments.

In conclusion, it’s been an exciting first month with lots of positives but also room for improvement. We’re convinced that our product is useful, we just need to reach more people and make sure they’re just as convinced as we are. 

In this post, we delve into the LinkedIn strategies of 10 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

10 Canadian CEOs you must follow on LinkedIn in 2025

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1. Michael Litt - CEO of Vidyard

• Company: Michael Litt is the Co-founder and CEO of Vidyard, a Kitchener, Ontario-based video platform that originated as a fourth-year design project at the University of Waterloo. Founded in 2011, Vidyard has evolved into a leading provider of video hosting and analytics solutions, empowering businesses to leverage video for marketing, sales, and internal communications. The company has raised over $85 million in funding and serves a global clientele. ‍

• LinkedIn Activity: Michael actively shares insights on video technology, AI integration, and leadership. Notable posts include:
  • Discussing the role of AI in enhancing outreach efforts and the importance of video in modern communication.
  • Announcing Vidyard's achievement of surpassing $1 million in annual recurring revenue from AI-driven products.
  • Reflecting on conversations with business leaders about AI adoption and its impact on productivity

• Personal Branding: Michael positions himself as a forward-thinking leader at the intersection of video technology and AI. He emphasizes the human element in digital communication and advocates for the use of video to build authentic connections. His thought leadership extends to discussions on startup growth, sales strategies, and the future of work.

• Why Follow: For insights into leveraging video and AI to enhance business communication, drive sales, and foster authentic customer relationships. Michael's experiences offer valuable lessons for entrepreneurs, marketers, and tech enthusiasts navigating the evolving digital landscape.

• What You Can Learn from Him: Michael exemplifies how to scale a tech startup by aligning product innovation with market needs. His approach underscores the importance of adaptability, continuous learning, and integrating emerging technologies to stay ahead in a competitive environment.

2. Jeff Shiner - CEO of 1Password

• Company: Jeff Shiner serves as the Co-CEO of 1Password, a leading identity security platform that protects over 100,000 businesses worldwide, including IBM, Slack, and GitLab. Since joining in 2012, Jeff has been instrumental in scaling the company from a 20-person startup to a global leader in password and secrets management. Under his leadership, 1Password has pioneered innovations like Extended Access Management (XAM) and integrated Agentic AI Security to address modern cybersecurity challenges.

• LinkedIn Activity: Jeff actively shares insights on cybersecurity, leadership, and company milestones. Notable posts include:
  • Announcing the expansion of 1Password's Extended Access Management platform, introduction of Agentic AI Security, and partnership with Drata to enhance organizational security.
  • Reflecting on his journey with 1Password and the company's commitment to responsible growth in a conversation on the Kleiner Perkins Grit Podcast.
  • Discussing the importance of putting people first when facing sophisticated cyber threats in his Forbes article.
  • Sharing leadership updates, including welcoming Greg Henry as CFO and Jeannie De Guzman as COO, to support 1Password's ambitious vision. ‍

• Personal Branding: Jeff positions himself as a forward-thinking leader who emphasizes the human element in cybersecurity. He advocates for building products that bridge the gap between security and convenience, ensuring that users are both protected and empowered. His leadership style focuses on eliminating obstacles and fostering a culture of innovation and responsibility.

• Why Follow: For insights into scaling a tech company, navigating the evolving cybersecurity landscape, and leading with a people-first approach. Jeff's experiences offer valuable lessons for entrepreneurs, tech leaders, and professionals interested in the intersection of security and user experience.

• What You Can Learn from Him: Jeff exemplifies how to drive sustainable growth by aligning product innovation with customer needs and industry trends. His approach underscores the importance of adaptability, continuous learning, and prioritizing both security and usability in product development.

3. Ritika Saraswat - CEO of Re-Defined

• Company: Ritika Saraswat is the Founder and CEO of Re-Defined, a social enterprise dedicated to empowering immigrants and international students by bridging the gap between potential and opportunity. Through community-building, mentorship, and upskilling initiatives, Re-Defined has impacted over 15,000 individuals across Canada, India, Nigeria, and Ghana.

• LinkedIn Activity: Ritika actively shares insights on career development, personal growth, and the challenges faced by international students. Notable posts include:
  • Discussing the importance of strategic effort allocation and the development of the "3P framework"—Purpose, Potential, and Perception—to achieve career success.
  • Reflecting on her journey as an international student in Canada and the realization that led her to start Re-Defined to support others facing similar challenges.
  • Announcing the launch of her podcast, "Re-Defining Your Potential," aimed at helping individuals recognize and realize their inherent value and power.
• Personal Branding: Ritika positions herself as a global keynote speaker, LinkedIn Top Voice, and one of the Top 200 Global Women Leaders. Her personal brand emphasizes authenticity, resilience, and a commitment to empowering marginalized communities through education and mentorship. ‍

• Why Follow: For valuable insights into navigating the challenges of immigration, building a successful career as an international student, and fostering personal growth through community engagement and self-empowerment.

• What You Can Learn from Her: Ritika exemplifies how to transform personal challenges into platforms for social impact. Her journey highlights the importance of community support, strategic personal branding, and the continuous pursuit of purpose-driven goals.

4. Melonie Dodaro - CEO of Top Dog Social Media

• Company: Melonie Dodaro is the Founder and CEO of Top Dog Social Media, a digital marketing agency specializing in LinkedIn lead generation and social selling strategies. Since its inception in 2010, the company has empowered over 32,000 businesses and individuals worldwide to boost revenue through relationship-based selling combined with AI tools. ‍

• LinkedIn Activity: Melonie actively shares insights on LinkedIn best practices, social selling, and AI integration. Notable posts include:
  • Discussing the diminished impact of hashtags on LinkedIn visibility and advising users to focus on clarity and substance in their posts.
  • Emphasizing the importance of authentic content creation over AI-generated text, highlighting the need for personal voice and originality.
  • Sharing strategies for creating engaging content that resonates with target audiences, such as using micro-content to address specific problems. ‍

• Personal Branding: Melonie positions herself as a global B2B marketing strategist and a leading expert on LinkedIn marketing and social selling. She is a six-time published author, with notable works including "LinkedIn Unlocked" and "Navigating LinkedIn for Sales." Her approach combines cutting-edge AI tools with LinkedIn strategies to increase lead generation and optimize sales processes, all while focusing on trust and relationship-building over hard-sell tactics.

• Why Follow: For valuable insights into leveraging LinkedIn for B2B marketing, integrating AI into sales strategies, and building authentic professional relationships. Melonie's content is particularly beneficial for entrepreneurs, sales professionals, and marketers aiming to enhance their social selling techniques.‍

• What You Can Learn from Her: Melonie exemplifies how to effectively combine traditional relationship-building with modern digital tools to drive sales and marketing success. Her emphasis on authenticity, clarity, and strategic use of AI offers a roadmap for professionals seeking to stand out in the crowded digital landscape.

5. Andrew Graham - CEO of Borrowell

• Company: Andrew Graham is the Co-founder and CEO of Borrowell, a Canadian fintech company dedicated to helping consumers make informed financial decisions. Under his leadership, Borrowell has grown to serve over three million users, offering services such as free credit scores, financial product recommendations, and tools to build credit history. The company was the first in Canada to provide free credit scores and to allow consumers to report rent payments to Equifax, aiding in credit building.

• LinkedIn Activity: Andrew actively shares insights on fintech innovation, financial wellness, and open banking. Notable engagements include:
  • Participating in discussions about the importance of open banking and its potential to drive innovation and better consumer services in Canada.
  • Highlighting Borrowell's initiatives, such as the Rent Advantage program, which allows renters to report their rent payments to credit bureaus, helping them build credit history.
  • Engaging in conversations about the startup ecosystem in Canada and offering advice to fintech founders on balancing rapid iteration with the need for secure and reliable financial products.

• Personal Branding: Andrew positions himself as a forward-thinking leader in the fintech space, advocating for consumer empowerment through access to financial information and tools. His background in finance and public policy informs his approach to building products that address real consumer needs, such as improving credit accessibility for newcomers to Canada.

• Why Follow: For insights into the evolving fintech landscape in Canada, discussions on financial inclusion, and perspectives on policy developments like open banking. Andrew's content is particularly valuable for entrepreneurs, policymakers, and consumers interested in financial technology and innovation.

• What You Can Learn from Him: Andrew exemplifies how to identify and address gaps in the financial services industry by leveraging technology and data. His emphasis on consumer-centric solutions and advocacy for regulatory changes offers a roadmap for building impactful fintech products that promote financial well-being.

6. Michael Katchen - CEO of Wealthsimple

• Company: Michael Katchen is the Co-founder and CEO of Wealthsimple, a Toronto-based financial services innovator founded in 2014. Under his leadership, Wealthsimple has grown to manage over C$50 billion in assets, offering a suite of products including investing, savings, tax filing, and cryptocurrency trading. The company aims to democratize financial services, making them accessible and straightforward for everyone.

• LinkedIn Activity: Michael actively shares insights on fintech innovation, financial inclusion, and civic engagement. Notable posts include:
  • Highlighting the inefficiencies in Canada's financial system, particularly the reliance on physical cheques for account transfers, and advocating for automated solutions to protect investors.
  • Announcing Wealthsimple's initiative to educate voters by hosting a podcast series featuring representatives from major political parties, emphasizing the role of business leaders in encouraging voter turnout.
  • Celebrating Wealthsimple's 10th anniversary, reflecting on the company's journey and its mission to help everyone achieve financial freedom.

• Personal Branding: Michael positions himself as a visionary leader in the fintech space, committed to simplifying financial services and promoting financial literacy. His background includes experience at 1000Memories, a Silicon Valley startup acquired by Ancestry.com, which inspired him to return to Canada and launch Wealthsimple.

• Why Follow: For insights into building a purpose-driven fintech company, discussions on financial system reforms, and initiatives aimed at enhancing financial literacy and civic participation.

• What You Can Learn from Him: Michael exemplifies how to leverage technology to disrupt traditional financial services, the importance of user-centric design in product development, and the role of corporate leadership in societal issues

7. Michele Romanow - CEO of Clearco

• Company: Michele Romanow co-founded Clearco (formerly Clearbanc) in 2015 alongside Andrew D'Souza. Clearco is a Canadian fintech company specializing in non-dilutive revenue-share agreements with startups. The platform utilizes artificial intelligence to analyze businesses' financial health and revenue, offering capital from $10,000 up to $10 million based on metrics like ad spend and unit economics. This approach aims to remove bias from traditional venture capital funding, resulting in more capital being extended to female founders compared to industry averages.

• LinkedIn Activity: Michele actively shares insights on entrepreneurship, fintech innovation, and her experiences as a tech founder. Notable posts include:
  • Discussing the challenges and lessons learned from scaling Clearco and navigating the fintech landscape.
  • Highlighting the importance of diversity and inclusion in startup funding and how Clearco's model supports underrepresented founders.
  • Sharing her journey and perspectives as a judge on CBC's "Dragons' Den," offering advice to aspiring entrepreneurs.

• Personal Branding: Michele positions herself as a visionary entrepreneur and advocate for inclusive funding in the startup ecosystem. Her background includes co-founding multiple startups and serving as a judge on CBC's "Dragons' Den," where she provides mentorship and investment to budding entrepreneurs.

• Why Follow: For valuable insights into fintech innovation, startup scaling strategies, and discussions on creating equitable opportunities in entrepreneurship. Michele's content is particularly beneficial for founders, investors, and individuals interested in the intersection of technology and finance.

• What You Can Learn from Her: Michele exemplifies how to leverage technology to disrupt traditional industries, the importance of data-driven decision-making in funding, and the role of leadership in fostering inclusive business practices.

8. Barb Stegemann - CEO of The 7 Virtues Beauty

• Company: Barb Stegemann is the Founder and CEO of The 7 Virtues Beauty Inc., a Halifax-based social enterprise that produces clean, vegan, and sustainably sourced perfumes. Established in 2010, the company sources essential oils from nations rebuilding after conflict, such as Afghanistan, Haiti, Rwanda, and the Middle East, aiming to empower local communities and promote peace through commerce.

• LinkedIn Activity: Barb actively shares insights on social entrepreneurship, ethical sourcing, and women's empowerment. Notable engagements include:
  • Discussing the importance of supporting farmers in war-torn regions by sourcing legal crops, thereby providing alternatives to illicit activities and fostering economic growth.
  • Highlighting partnerships with organizations like Days for Girls and Charity Water to address issues such as period poverty and access to clean water.
  • Sharing her journey from launching the company in her garage to achieving international success, emphasizing resilience and purpose-driven business practices.

• Personal Branding: Barb positions herself as a visionary entrepreneur and advocate for ethical business practices. Her personal brand is characterized by a commitment to social impact, empowerment, and sustainability. She is also the author of the bestselling book The 7 Virtues of a Philosopher Queen, which serves as a guide for women to lead with wisdom and strength.

• Why Follow: For insights into building a successful social enterprise, strategies for ethical sourcing, and inspiration on leading with purpose. Barb's journey offers valuable lessons on resilience, innovation, and the power of aligning business goals with social impact.

• What You Can Learn from Her: Barb exemplifies how to transform personal adversity into a mission-driven enterprise that not only achieves commercial success but also contributes positively to global communities. Her approach demonstrates the potential of business as a force for good.

9. VIri Perez - CEO of Nanosentinel

• Company: NANOSentinel Technologies is a Canadian deep-tech startup offering a portable “lab-in-a-box” for trace metal detection at the point of use. Their platform delivers near-real-time analysis—critical for mineral refinement processes and environmental monitoring—without the need for centralized labs 
• LinkedIn Activity: Dr. Pérez shares product milestones (e.g., pilot deployments in mining sites), highlights partnerships with environmental agencies, and posts technical deep dives on nanosensor performance and field-validation results

• Personal Branding: She positions herself as a translational scientist-entrepreneur, blending rigorous academic research (PhD in Chemistry) with commercial savvy. Her updates emphasize both the science behind portable sensing and its real-world impact on sustainability and safety.

• Why Follow: For insights into commercializing advanced sensing technologies, bridging lab research with industrial applications, and leading a mission-driven deep-tech venture from proof-of-concept to market adoption.

• What You Can Learn from Her: Dr. Pérez exemplifies mission-driven innovation: she uses LinkedIn to transparently document each stage of product development—from lab bench to field trials—building credibility and excitement. Aspiring deep-tech founders can emulate her by sharing technical learnings, real-world validations, and impact stories to engage both scientific and industry audiences

10. Carla Spina PhD. - CEO of Noa Therapeutics

• Company: Noa Therapeutics is a preclinical Canadian biotech company pioneering multimodal, non-steroidal small-molecule therapies for complex inflammatory skin diseases like atopic dermatitis. Their lead candidate, NOA-104, simultaneously targets immune modulation, barrier restoration, and antimicrobial action—aiming to break the cycle of trial-and-error treatments and deliver meaningful, durable outcomes without compromising systemic immunity

• LinkedIn Activity: Dr. Spina regularly posts company milestones, such as their oversubscribed pre-seed financing round announced in March 2024, and shares technical deep dives on NOA-104’s preclinical data and mechanistic rationale Noa Therapeutics. She also highlights conference appearances (e.g., BIO-Europe Spring 2025, Biotech Showcase 2025) and her keynote talks, underscoring Noa’s progress toward proof-of-concept studies

• Personal Branding: Carla presents herself as a scientist-entrepreneur, bridging rigorous academic research (PhD in Bioinorganic Chemistry from McGill University under Dr. D.S. Bohle) with commercial leadership. She emphasizes her systems-biology approach to drug development, transparency in sharing both successes and challenges, and her commitment to inclusive innovation for underrepresented biotech founders.

• Why Follow: Follow Dr. Spina for a front-row view of how a deep-tech biotech startup progresses from lab bench to investor deck—complete with technical insights, funding updates, and field-validation stories. Her posts offer a transparent case study in raising capital, forging strategic partnerships, and leading preclinical initiatives in an underserved therapeutic area.

• What You Can Learn from Her:
  • Mission-Driven Storytelling: She ties each update back to her personal motivation (inspired by witnessing unmet needs in patients, including her sister with lupus) and Noa’s vision of “defying convention”.
  • Technical Transparency: Carla shares mechanistic rationales and preclinical results, helping non-scientist stakeholders grasp the complexity of multimodal therapeutics.
  • Community & Mentorship: By highlighting her mentoring of emerging scientists and participation in professional forums, she models how to build an ecosystem of support around a venture.
  • Thought Leadership: Her reflections on paradigm shifts in inflammatory disease treatment position her as a visionary—demonstrating how to use LinkedIn for both scientific credibility and entrepreneurial storytelling.

Most of us have more ideas than we give ourselves credit for.

They might show up in the middle of a conversation, during a walk, or while reading an article. Ideas about your work. Your industry. What you’ve learned and what others might benefit from. But more often than not, they stay in our heads.

Why?

Sometimes it’s fear. What if the idea isn’t that good? What if no one reacts?

More often, it’s logistics. Sharing thoughts online sounds simple, but it takes time and headspace. Writing in a way that feels clear and authentic is hard. And doing it regularly? That feels near impossible for most busy professionals.

So we sit on the ideas. They pass us by.

But here’s what happens when you start sharing them anyway—even imperfectly.

People start to notice.

Not always in the form of likes or comments. But in the real world. A colleague mentions they’ve been seeing your posts. A client says, “I liked that thing you shared last week.” Someone new reaches out because they’ve been quietly following for a while.

You become visible. And that visibility builds trust.

Not overnight. But with consistency.

Consistency is what makes the difference between being seen once and being remembered.

But staying consistent is tough when you’re juggling client work, meetings, and everything else on your plate.

Will was built to lower that barrier. He’s like a co-writer who’s always available. Someone who can help you turn passing thoughts into something you’re proud to share.

How does Will turn your ideas into content?

Will isn’t just another writing tool. He’s designed to work with how your ideas naturally show up—unstructured, incomplete, or half-formed. Here’s how he helps you shape them into something worth sharing.

1. Start with whatever you’ve got

You don’t need a polished draft. Just send Will what’s on your mind. That could be a few messy bullet points, a stream-of-consciousness voice note, or even a photo that sparked a thought.

2. Will makes sense of it

He reads between the lines. Will analyses your input, picks out the core message, and starts shaping it into a post that fits LinkedIn best practices without sounding generic.

3. Will adapts it to your style

If you’ve connected your LinkedIn account, Will learns from your previous LinkedIN posts and adapts the tone to match your existing writing style. That way, your post still sounds like you, even if you didn't write it.

4. You refine it together

You can send a quick message to adjust the wording, change the focus, or add things like tags or images. Will understands voice notes and text, so you don’t have to open another app or sit down at a laptop.

5. Nothing goes live without you

Once everything feels right, Will checks in with you for final approval. Only when you give the go-ahead does your post go live—straight from WhatsApp to LinkedIn.

What does this look like in action?

Publishing your book is the climax of a long and often stressful experience. Unfortunately the happy days soon fade into more days of stress and despair. For many authors, book promotion feels like shouting into the void. You tweet, post on Instagram, maybe run a giveaway… and then you wait. But nothing happens.

If your book is non-fiction, especially targeted at professionals, LinkedIn is where the real opportunity lies. That’s where you’re going to reach the right people and increase your authority in the field. But how?

This isn’t a quick-hack guide. It’s a serious breakdown of what works on LinkedIn, how to position your book with credibility, and how to turn readers into advocates and leads.

Why LinkedIn deserves your attention as an author

InLinkedIn has quietly become one of the most powerful platforms for thought leadership. Unlike other social networks, it is built on intent. People show up to learn, grow, and connect around ideas. They are more open to new concepts, more willing to invest in themselves, and, indeed, more likely to buy books that offer value.

In the rest of this guide, we’ll tell you how to set up your LinkedIn to get more sales and how to create content about your book consistently. 

Position your profile like a landing page

Before you start posting about your book, your profile needs to tell the right story. 

Update your headline to include that you’re the author of your book. Not in a “humblebrag” way, but as a signal of authority. In your summary, give readers some context about why you wrote the book, who it’s for, and what kind of transformation it offers.

Your banner image is another great place to support your message. A high-quality visual with your book cover and a compelling line about its promise can do a lot of the heavy lifting as it’s one of the first things people will see when they see your LinkedIn profile.

Use the ‘Featured’ section to highlight your book in a visual, accessible way. This is where you pin a striking post, a short video, or a direct link to your website or Amazon listing.

Get ready for a big launch

Turn your network into your launch team

You don’t need a massive audience. What you need is a few dozen people who believe in your work and are willing to talk about it.

A launch in combination with thoughtful reviews and user-generated content will carry much further than a couple of isolated launch posts.

So before you have a big launch, reach out to peers, clients, collaborators, and early readers. Offer them a free copy. Ask for a short review or testimonial they can post on LinkedIn. Make it easy—send over a photo of the book, a sample caption, and maybe some hashtags. 

When someone else says “This book helped me rethink X,” it carries 10x the weight of your own promotion.

Capture attention today, build a list for tomorrow

Not everyone will buy your book immediately. That’s okay. What matters is staying in their world.

A simple, thoughtful way to do that is by offering a free lead magnet tied to your book. It could be a downloadable chapter, a bonus worksheet, a related checklist, or even access to a short video training. Something helpful. Something that gives a taste of what your book offers.

Direct people to a simple landing page where they can claim it by entering their email. No pressure. Just an easy next step for those who are interested.

Over time, that email list becomes a direct line to readers who want to hear from you. You can email them with extra insights, updates, some behind-the-scenes stories and discounts. It’s about staying connected and giving them new opportunities to buy at the right time.

Keep creating content about you and your book

Tell the story behind the book—then keep telling it

One of the most overlooked opportunities in book marketing is simply this: people are curious. They want to know why you wrote the book. What challenge drove you. What you learned in the process. What surprised you.

Instead of just promoting the finished product, take people behind the scenes. Share snippets of your journey—what kept you up at night during writing, what you cut from the final draft, how your thinking evolved. These stories humanise you and make the book feel like an organic extension of your expertise.

And let’s be honest, you love talking about that process too. 

Repurpose content from your book strategically

Think of your book as a mine. Inside, there are dozens of insights, frameworks, and examples waiting to be shaped into content.

Instead of simply linking to the book, break it down. One post might explore a case study from Chapter 2. Another might present a checklist based on Chapter 6. You could even create short videos where you elaborate on a key idea and explain how to apply it in real life.

These aren’t just “teasers”—they are stand-alone pieces of value. Done right, each post builds credibility and earns you followers who want more. When they’re ready, they’ll click that buy link.

Tip for Will users: if you have a public url with your manuscript, share it with Will and ask for ideas. Will can easily generate dozens of post ideas to repurpose the content from your book. Yes, he can write the posts too.

Use LinkedIn’s deeper tools to build authority

Most authors ignore LinkedIn articles and newsletters. That’s a mistake. These longform formats have staying power. They get indexed by search engines, they live on your profile forever, and they’re an ideal home for extended insights based on your book.

You might start a newsletter that explores the book’s topics one theme at a time. Or write a deep-dive article on a chapter that resonated most with readers. You could even just copy-paste your book into articles chapter by chapter. This isn’t “extra” work—it’s content you already created. Now it’s just in a new container.

Stay consistent and let momentum build

LinkedIn rewards consistency. One post every few weeks won’t do much. But showing up 2–3 times per week with thoughtful, relevant content can move mountains. You probably still won’t go viral with your posts but all the individual impressions add up. People will notice.

And remember: engagement is a two-way street. Reply to every comment. Find other posts to engage with. Join conversations. If you want to receive, you must also give. 

9 creative ways to keep your book in the spotlight

Once the launch week is behind you and you’ve shared a couple of updates, it gets more difficult to stay consistent. You soon forget to post about the book or you can’t find new ideas. It kills your momentum. Therefore it’s a good idea to resurface your book from time to time, even when your full focus has shifted back to your other business. With these 12 ideas you can keep showing up without spending lots of time on content creation.

1. Turn testimonials into posts

When someone shares how your book helped them—whether in a DM, email, or review—turn that into a story. Quote them directly (with permission), add context around what chapter or concept they applied, and include a CTA back to the book. It doesn’t even have to look great. Nothing is more credible than a sloppy printscreen.

2. Encourage user-generated content

Invite readers to post photos with your book or share their top takeaway in a LinkedIn post. Give them a simple prompt like “What did this book change for you?” and ask them to tag you so you can engage with the post and even reshare the content.

It’s a great idea to add such a call to action at the end of your book, but if it’s already published you can also reach out via email or launch a giveaway campaign for people who share their photo.

3. Run a challenge

Running a challenge is a nice way to keep promoting your book without making it too salesy.

It could be a 5-day mini challenge where people take one small action each day inspired by your book’s message. Keep it simple, doable, and engaging—something they can actually try, reflect on, or share.

Invite people to sign up (great for growing your email list), and deliver the challenge via short daily emails or posts. Each day builds trust, gives them a quick win, and brings your book to life.

At the end, you can naturally invite them to go deeper by grabbing the book. It’s no hard sell, just the next step in a journey they’ve already started with you.

4. Create a companion resource

If a challenge isn’t really your thing, you can always create other extra resources. Design a workbook, checklist, or cheat sheet that pairs with your book’s core ideas. You can use it as a lead magnet to get people on your email list. Or you could give it as a bonus to people who buy your book. 

5. Create a “quote of the week/month” series

A LinkedIn post doesn’t always have to be long and deep. Your book is probably also full of snackable insights. Use simple visuals or carousels to highlight these key quotes. If you want to, you can add a few lines of context to make them feel fresh and invite discussion.

6. Record short videos from key chapters

Video builds trust quickly. Take one idea from the book and explain it in a short video These videos don’t need to be polished. Just show up as your authentic self and talk about a key idea from your book. The great thing about these videos is that you can also share them on Instagram, TikTok and YouTube. It’s four times the reach for the same amount of effort. 

7. Use your book to land speaking opportunities

Being an author gives you the opportunity to appear on webinars and podcast. It also opens the doors for keynotes and panel discussions. Every time you’re invited to one of those, it’s a new topic to post about on your LinkedIn. And every time you speak or post about it, is a new opportunity to sell your book to a new audience.

8. Celebrate content anniversaries

The one-year anniversary of your publication date is an obvious milestone to post about, but it doesn’t have to be the only one. How about your first 100 reviews? Or the release of an e-book? Or maybe someone translated it? Use every opportunity to celebrate your book and reshare your story with a fresh angle.

9. Watch for Amazon price drops

If your book is listed on Amazon, prices may occasionally drop without notice. Sometimes they go as low as $1. When it happens, seize the moment. Share a quick post to let your followers know. You’re doing them a huge favour by sharing the discount and it won’t make a huge difference to you. 

Key takeaways for authors ready to go all in on LinkedIn

Even though we insist on creating lots of content, promoting a book on LinkedIn isn’t about spamming your network or chasing likes. It’s about showing up with value and building trust over time.

• Optimise your profile to position your book as a credible asset.
• Share the journey, not just the result.
• Repurpose your book’s content into posts, videos, and articles.
• Activate your network to become your best advocates.
• Use lead magnets and challenges to stay in touch via email.

For a long time social media agencies or freelance social media consultants were the only way to maintain an active, high-quality presence online. But agencies come with significant drawbacks such as high costs, long feedback loops, inconsistent industry expertise, and limited scalability.

Enter AI-powered social media agents. With a lower cost, full control, and a streamlined, scalable process, businesses are increasingly turning to AI for content creation, social media learning, and strategic planning. The shift to AI isn’t just about cost-cutting—it’s about gaining flexibility, speed, and insights that traditional agencies struggle to offer.

Why AI agents are already replacing agencies for social media

When agencies or consultants were the only option, companies kept buying despite the subpar offer. Now, with the rise of agentic AI, the headaches caused by traditional social media agencies become clearer and clearer…

1. Expensive and inflexible: Agencies charge high fees. Even smaller agencies come with retainers that add up quickly, making it difficult for businesses to justify the cost. Instead of adjusting dynamically to your content needs, agencies often require long-term contracts that may not fit changing business goals.
2. Industry knowledge gaps: Many social media copywriters lack deep expertise in B2B industries, leading to generic or inaccurate content. They may require significant input from your team to produce content that actually resonates with your audience, which negates the purpose of outsourcing.
3. Slow turnaround time and long feedback loops: In line with the pain point above, edits and approvals can take weeks, delaying your social media execution. If you need fast content creation, agencies can be a bottleneck rather than a solution.
4. Lack of control: If you’re choosing a more hands-off approach, agencies often run your accounts without your direct involvement, making it harder to learn and adapt. If they misunderstand your messaging, the result is misaligned content that doesn’t reflect your expertise or business goals.
5. Scalability issues: As your company grows or social media needs increase, agencies charge more to keep up, making scaling costly. Moreover, chances increase that juniors will be creating content that doesn’t meet your standards.
6. Trust is a major hurdle: Handing over control of your leadership team’s personal social media accounts to a third party can feel risky. If an agency gets it wrong, even once, it can damage trust with your audience and affect how prospects perceive your business. Many leaders hesitate to outsource their content, especially when the content lacks the nuance that only an insider would understand.

How a social media AI Agent fixes these problems

A social media AI agent automates a lot of work, via a complex set-up of LLMs, Machine Learning and software integrations. It speeds up the work, while safeguarding the content quality. And still, you retain full control over the output.

Here are ten benefits of a social media agent like Will:

1. Seamless integration: Just connect your accounts once, and you’re all set. There’s no need for complicated hand-overs and extra onboardings every time someone leaves the agency.
2. No templates: While social media agencies might use templates to speed up the process, AI will always generate unique captions based on your input.
3. Consistent brand voice: AI ensures every post aligns with your tone of voice and industry expertise. Unlike agencies that use multiple writers, Will maintains a unified brand personality, so your audience always gets a consistent message.
4. No junior staff at senior rates: You always get high-quality content without inflated pricing for outsourced junior work. AI ensures that every post maintains the same level of quality and expertise.
5. You stay in control: While the AI agents create all the content, you maintain full oversight. You can tweak, schedule, and adapt posts based on your needs, without having to go through a middleman.
6. Faster execution: AI agents can generate, approve, and publish content instantly, while agencies often require multiple approvals and revisions.
7. Post your own content anytime: Unlike agencies, AI allows you to tweak and publish in real time.
8. No long feedback loops: AI generates content instantly, allowing you to iterate fast. Need a quick post for breaking news? Wil can help you craft it in seconds. It saves time and lots of headaches.
9. Fully scalable: As your business grows, Will scales with you. Whether you need a few posts a week or full-scale social content, AI adapts without the need for extra consultants or FTEs.
10. More affordable: Prices for Will are just €25/user/month.

When should you still consider social media marketing agencies?

When it comes to high-quality video production, AI can generate scripts, but agencies bring the professional videography, seamless editing, and strong branding expertise. The same goes for creative campaigns. AI can optimise, but only human creativity delivers unique, emotionally resonant ideas that make a brand stand out.

Beyond content, agencies also play a key role in brand strategy. Crisis management requires more than just data-driven responses—it takes strategic oversight, reputation management, and the ability to handle PR challenges with nuance. The human touch is just as vital in influencer and partnership management, where negotiations, relationship-building, and creative direction ensure authentic, lasting collaborations.

AI continues to evolve, but when it comes to high-end production, strategy, and brand-building, agencies remain indispensable for now.

What’s the best choice for your social media content?

In most cases AI agents will come out on top. AI-powered social media agents aren’t just an alternative to agencies—they’re a smarter, faster, and more cost-effective way to manage your online presence. With Will by Willow, you gain full control, instant execution, and a scalable solution that grows with your business. No more expensive retainers, slow approval cycles, or generic content from junior staff.

That doesn’t mean agencies have no role. For high-end video production, bespoke creative campaigns, and crisis management, the human touch is still valuable. But for day-to-day content creation, engagement, and strategy, AI outperforms in speed, efficiency, and cost.

Social media is evolving, and businesses that embrace AI will have the edge. Instead of relying on outdated agency models, take control of your brand’s voice and scale smarter with AI.

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In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 10 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 10 Dutch CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

10 Dutch CEOs you must follow on LinkedIn in 2025

1. Victor Knaap - CEO & Co-founder, Monks

• LinkedIn: https://www.linkedin.com/in/victorknaap/

• Company: Monks is a global creative agency that combines marketing, creative, and technology services to drive digital transformation for its clients. They work with major brands to create innovative solutions, using cutting-edge technology like AI to improve customer engagement and business growth.
• LinkedIn Activity: Victor shares content related to Monks' latest digital projects, including AI-driven campaigns and innovative creative work. He provides insights into how AI and technology can shape the future of digital marketing and creative industries.
• Personal Branding: Victor positions himself as a thought leader in the creative and tech spaces, particularly in how AI can be used to enhance creativity and marketing strategies. He often discusses the ethical implications of AI and its role in shaping industries.
• Why Follow: For insights on the intersection of creativity and technology, with a focus on how AI is changing the digital marketing landscape. Victor’s posts provide both strategic foresight and reflections on digital transformation.
• What You Can Learn from Him: Victor’s LinkedIn activity showcases the power of using the platform to combine thought leadership with business updates. By sharing Monks’ innovative work, like the AI-powered campaign for Headspace that significantly boosted conversion rates, he demonstrates how to position your company at the forefront of industry trends. Additionally, he engages in discussions on the ethical considerations of AI and digital transformation, making his profile a valuable resource for CEOs interested in tech innovation. Aspiring leaders can learn from Victor’s ability to balance transparency with visionary leadership, offering both personal reflections and insights into the future of their industries.

2. Marrit van Egmond - CEO Ahold Delhaize

• LinkedIn: https://www.linkedin.com/in/maritvanegmond/

• Company: Marit van Egmond was the CEO of Albert Heijn, Etos, and Gall & Gall, leading these prominent Dutch retail brands under the Ahold Delhaize umbrella. She announced her departure after a distinguished 28-year career with the company, effective April 30, 2025.
• LinkedIn Activity: Marit has shared insights on the evolution of retail, the importance of customer-centric strategies, and the integration of sustainability into business practices. Her posts often reflect on the journey of Albert Heijn and its subsidiaries, emphasizing innovation and community engagement.
• Personal Branding: Marit positioned herself as a leader focused on delivering value to customers through innovation and operational excellence. She highlighted the importance of understanding customer needs and adapting business strategies accordingly.
• Why Follow: For perspectives on leading large-scale retail operations, driving digital transformation, and fostering a customer-first culture in the retail industry.
• What You Can Learn from Her: Marit exemplifies how a CEO can leverage LinkedIn to communicate a vision, share company milestones, and engage with industry trends. By focusing on customer-centric leadership and operational excellence, she demonstrated how to lead a major retail brand through periods of transformation. Aspiring CEOs can learn from her approach to balancing innovation with customer satisfaction and operational efficiency

3. Adriaan Mol - Founder, Mollie

• LinkedIn: https://www.linkedin.com/in/adriaan/

• Company: Adriaan Mol is the founder of Mollie, a Dutch payment service provider established in 2004. Mollie offers a user-friendly platform that enables businesses to accept online and in-person payments seamlessly. The company has grown rapidly, serving over 250,000 customers across Europe and expanding its operations into markets like Sweden.
• LinkedIn Activity: Adriaan shares insights on product development, company growth, and the evolution of the payment industry. He emphasizes the importance of agility, customer-centricity, and continuous innovation in building successful tech companies.
• Personal Branding: Adriaan positions himself as a product-first entrepreneur with a passion for technology and creativity. He often discusses the challenges and rewards of scaling a tech company and the importance of maintaining a startup mindset even as the company grows.
• Why Follow: For insights into building and scaling a tech company, particularly in the fintech space. Adriaan's posts provide valuable lessons on product development, company culture, and navigating the complexities of international expansion.
• What You Can Learn from Him: Adriaan exemplifies how a founder can leverage LinkedIn to share the journey of building a company from the ground up. By highlighting Mollie's growth, product innovations like Tap to Pay on iPhone, and market expansions, he demonstrates how to communicate a company's vision and achievements effectively. Aspiring founders can learn from his approach to balancing technical expertise with strategic leadership and how to use LinkedIn as a platform for thought leadership in the tech industry

4. Glenn Miseroy - Co-founder and CEO, Expandi

• LinkedIn: https://www.linkedin.com/in/glennmiseroy/

• Company: Glenn Miseroy is the Co-Founder and CEO of Expandi.io, a Netherlands-based SaaS platform specializing in automated LinkedIn outreach. Designed for sales teams, agencies, and recruiters, Expandi enables users to scale personalized outreach campaigns while ensuring account safety. Under Glenn's leadership, the company has grown to serve over 15,000 users and achieved $9M in annual recurring revenue (ARR) without external funding.
• LinkedIn Activity: After maintaining a low profile for five years, Glenn began actively sharing content on LinkedIn in October 2024. In just six months, he grew his following from 300 to over 5,800, garnered nearly 940,000 impressions, and turned LinkedIn into one of Expandi's primary marketing channels. His posts offer candid insights into bootstrapping a SaaS company, scaling outbound strategies, and the challenges of startup leadership.
• Personal Branding: Glenn positions himself as a data-driven founder who treats content creation with the same rigor as product development. He emphasizes building repeatable systems, sharing real-time learnings, and dissecting both successes and failures. His transparency about Expandi's journey from early missteps to achieving significant milestones resonates with entrepreneurs and sales professionals alike.
• Why Follow: For actionable insights into scaling a SaaS business without venture capital, mastering LinkedIn outreach, and building a personal brand that drives business growth. Glenn's content is particularly valuable for founders, sales leaders, and marketers seeking to leverage LinkedIn as a strategic channel.
• What You Can Learn from Him: Glenn exemplifies how to transform a personal LinkedIn presence into a powerful growth engine. By treating content as a product, he demonstrates the importance of experimentation, consistency, and relevance. His approach to building in public offers a blueprint for founders aiming to share their journey authentically while driving tangible business results

5. Matthijs Welle - CEO, Mews

• LinkedIn: https://www.linkedin.com/in/matthijswelle/

• Company: Matthijs Welle is the CEO and co-founder of Mews, a cloud-based property management system (PMS) revolutionizing the hospitality industry. Founded in 2012 alongside Richard Valtr, Mews aims to modernize hotel operations through automation and seamless integrations. Under Matthijs's leadership, Mews has achieved significant milestones, including:
• LinkedIn Activity: Matthijs is an active LinkedIn user, sharing insights on Mews's growth, product developments, and industry trends. His posts often highlight
  • Company milestones and partnerships, such as the collaboration with Choice Hotels International to roll out Mews to their international franchisees
  • Behind-the-scenes looks at Mews's teams and their efforts in onboarding and supporting hotels
  • Personal reflections on leadership challenges and mental health, emphasizing the importance of self-care in high-pressure roles
• Personal Branding: Matthijs positions himself as a forward-thinking leader passionate about transforming the hospitality industry. He openly discusses the challenges of scaling a tech company, the importance of company culture, and the need for continuous innovation. His transparency and authenticity resonate with professionals across various industries.
• Why Follow: For insights into scaling a SaaS company, navigating the complexities of the hospitality industry, and authentic leadership experiences. Matthijs's journey offers valuable lessons for entrepreneurs, tech enthusiasts, and hospitality professionals alike.
• What You Can Learn from Him: Matthijs exemplifies how to lead a company through rapid growth while maintaining a strong company culture and customer focus. His approach to leadership—marked by transparency, innovation, and empathy—provides a blueprint for building successful, people-centric organizations.

6. Bas van der Veldt - CEO, AFAS Software

• LinkedIn: https://www.linkedin.com/in/basvanderveldt/

• Company: Bas van der Veldt is the CEO of AFAS Software, a Dutch family-owned enterprise resource planning (ERP) software company based in Leusden. He began his career at AFAS at the age of 19 as a product manager and ascended to the role of CEO in 2008. Under his leadership, AFAS has grown into a leading software provider with nearly €325 million in revenue. The company is renowned for its innovative approach to business operations and its commitment to employee well-being and societal impact.
• LinkedIn Activity: Bas actively shares insights on leadership, company culture, and personal development. His posts often reflect his hands-on approach to leadership, such as participating in internal training sessions to better understand customer experiences. He emphasizes the importance of empathy, continuous learning, and aligning company values with daily operations.
• Personal Branding: Bas positions himself as an unconventional and inspiring leader. He is known for his candid communication style and his commitment to creating a positive and engaging work environment. His philosophy centers around minimal management interference, fostering autonomy, and promoting a culture of love and respect within the organization.
• Why Follow: For insights into innovative leadership practices, building a strong company culture, and integrating social responsibility into business strategies. Bas's approach offers valuable lessons for entrepreneurs and leaders aiming to create meaningful and sustainable organizations.
• What You Can Learn from Him: Bas exemplifies how to lead with authenticity and purpose. His emphasis on employee empowerment, customer-centricity, and societal impact demonstrates a holistic approach to business leadership. By sharing his experiences and philosophies, he provides a blueprint for building organizations that are both successful and socially responsible.

7. Michiel Muller - CEO, PicNic

• Linkedin: https://www.linkedin.com/in/michielmuller/

• Company: Michiel Muller is the co-founder of Picnic, a Dutch online supermarket established in 2015. Picnic revolutionizes grocery shopping by offering app-based ordering and utilizing electric vehicles for sustainable home deliveries. Operating in the Netherlands, Germany, and France, Picnic has become a significant player in the online grocery sector.
• LinkedIn Activity: Michiel actively shares insights on entrepreneurship, innovation, and the growth of Picnic. He discusses topics such as the importance of talent over experience, strategies for scaling businesses, and the role of data in decision-making. His posts often reflect on the challenges and successes encountered while disrupting traditional industries.
• Personal Branding: As a serial entrepreneur, Michiel positions himself as a forward-thinking leader passionate about innovation and disruption. His LinkedIn presence emphasizes his commitment to sustainable practices, technological advancement, and fostering a culture that values curiosity and adaptability.
• Why Follow: For insights into building and scaling disruptive businesses, particularly in the retail and logistics sectors. Michiel's experiences offer valuable lessons on embracing innovation, leading with purpose, and navigating the complexities of modern entrepreneurship.
• What You Can Learn from Him: Michiel exemplifies how to challenge established industries through innovative thinking and strategic execution. His approach to leadership - prioritizing talent, embracing data-driven decisions, and maintaining a clear vision - provides a blueprint for aspiring entrepreneurs aiming to make a meaningful impact.

8. Ali Niknam - CEO, Bunq

• Linkedin: https://www.linkedin.com/in/ali-niknam-50253913/

• Company: Ali Niknam is the founder and CEO of bunq, a Dutch neobank established in 2012. Bunq has been a trailblazer in the European banking sector, achieving several milestones:
  • First European banking permit granted in over 35 years
  • Raised €193 million in a record-breaking Series A funding round, leading to a valuation of €1.6 billion
  • Achieved structural profitability by the end of 2022
  • Serving digital nomads across the European Economic Area
  • In April 2025, bunq filed for a broker-dealer license in the U.S., marking the first step in its two-phase plan to launch in the U.S. market ‍
• LinkedIn Activity: Ali actively shares updates on bunq's growth, product innovations, and industry insights. Notable posts include:
  • Announcing bunq's filing for a broker-dealer license in the U.S., signaling the company's expansion plans
  • Celebrating bunq's first full year of profitability, highlighting the company's financial milestones
  • Introducing "Finn," bunq's AI-powered personal money assistant, showcasing the company's commitment to technological innovation
  • Sharing personal experiences and reflections, such as receiving the Entrepreneur of the Year Award‍
• Personal Branding: Ali positions himself as an innovative and forward-thinking leader. His posts often reflect his commitment to transparency, user-centric design, and technological advancement. He emphasizes the importance of building products that cater to the needs of digital nomads and modern consumers.
• Why Follow: For insights into the fintech industry, especially regarding neobanking, digital innovation, and international expansion strategies. Ali's journey offers valuable lessons on entrepreneurship, resilience, and leading a company through rapid growth and change.
• What You Can Learn from Him: Ali exemplifies how to disrupt traditional industries through innovation and user-focused design. His approach to leadership marked by transparency, adaptability, and a commitment to excellence provides a blueprint for aspiring entrepreneurs and business leaders aiming to make a significant impact in their respective fields.

9. Jouk Pleiter - CEO & Founder, Blackbase

• Linkedin: https://www.linkedin.com/in/joukpleiter/

• Company: Jouk Pleiter is the CEO and Founder of Backbase, a global fintech company headquartered in Amsterdam. Backbase specializes in digital banking platforms, assisting financial institutions worldwide in transforming their customer engagement strategies. Under Jouk's leadership, Backbase has:
  • Developed the Engagement Banking Platform, enabling banks to modernize their digital customer experiences.
  • Expanded its global presence, serving clients across Europe, North America, Asia, and Africa.
  • Launched the Intelligence Fabric layer, integrating AI capabilities to enhance banking operations. ‍
• LinkedIn Activity: Jouk actively shares insights on digital transformation in banking, emphasizing the shift from traditional models to customer-centric platforms. His recent posts discuss:
  • The evolution of digital banking apps into growth platforms.
  • The importance of modernizing the channel layer over core systems to enhance customer interactions.
  • Partnerships, such as the collaboration with TD Bank to transform digital banking experiences in North America.
• Personal Branding: Jouk positions himself as a visionary leader in fintech, advocating for continuous innovation and customer engagement. He emphasizes the need for banks to adopt platform models, integrate AI, and focus on seamless customer experiences to stay competitive in the digital age.
• Why Follow: For in-depth perspectives on the future of banking, digital transformation strategies, and the integration of AI in financial services. Jouk's thought leadership provides valuable insights for professionals navigating the evolving landscape of fintech.
• What You Can Learn from Him: Jouk exemplifies how to lead a company through technological innovation while maintaining a clear focus on customer needs. His approach to embedding AI into banking platforms and advocating for customer-centric models offers a blueprint for modernizing financial services effectively.

10. Jeroen van Glabbeek - CEO & Co-founder, CM.com

• LinkedIn: https://www.linkedin.com/in/jeroenvanglabbeek/

• Company: Jeroen van Glabbeek is the CEO and Co-founder of CM.com, a Dutch technology company specializing in cloud software for conversational commerce. Founded in 1999 as ClubMessage, CM.com has evolved into a global platform facilitating communication and payment solutions for businesses. The company is headquartered in Breda, Netherlands, and employs over 1,000 people worldwide.
• LinkedIn Activity: Jeroen actively shares updates on CM.com's developments, including product launches, company milestones, and insights into the tech industry. Notable posts include:
  • Celebrating CM.com's 25th anniversary and reflecting on its journey from a nightclub SMS service to a global tech company.
  • Discussing the company's transformation into an AI-first organization and the integration of generative AI into its platform.
  • Highlighting CM.com's financial achievements, such as record EBITDA and revenue growth.
• Personal Branding: Jeroen positions himself as a visionary leader in the tech industry, emphasizing innovation, adaptability, and customer-centric solutions. His posts often reflect on the importance of continuous improvement and the role of technology in enhancing societal interactions.
• Why Follow: For insights into the evolution of conversational commerce, the integration of AI in business solutions, and the journey of scaling a tech company from a startup to a global enterprise. Jeroen's experiences offer valuable lessons for entrepreneurs and tech enthusiasts alike.
• What You Can Learn from Him: Jeroen exemplifies how to lead a company through various stages of growth and technological transformation. His emphasis on innovation, customer focus, and adaptability provides a blueprint for building resilient and forward-thinking organizations.