10 Danish C-level Executives to Follow on LinkedIn in 2025
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Looking to take your LinkedIn presence to the next level? We’ve spotlighted 10 Danish C-level executives who are excelling on LinkedIn in 2025.
Using ChatGPT, we analyzed their strategies, content, and engagement tactics to uncover what makes them stand out.
Whether you're aiming to grow your network, boost your influence, or refine your content, these leaders offer insights that can help elevate your LinkedIn game.
Check them out and get inspired!
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METTE LYKKE – CEO, TOO GOOD TO GO
Mette Lykke's transition from a stable career at McKinsey to becoming the CEO of Too Good To Go is a testament to her entrepreneurial spirit.
She left behind a secure consulting path to address the growing problem of food waste, a decision that involved significant financial risks.
Today, under her leadership, Too Good To Go has become a leader in sustainability, helping millions of users reduce food waste in their communities.
Mette’s dedication to the cause has made her a notable figure in the fight against food waste, earning her recognition as one of the most influential millennial CEOs.
Who Should Follow Mette Lykke?
- Individuals interested in sustainable business practices.
- Aspiring entrepreneurs seeking inspiration from unconventional career paths.
- Professionals passionate about environmental impact and innovation.
About Too Good To Go
Too Good To Go is a global app-based platform focused on reducing food waste.
The platform connects users with local restaurants and stores, offering surplus food at a reduced price.
This innovative approach has saved millions of meals and supports a growing consumer interest in sustainability.
LinkedIn Content Strategy
Mette Lykke uses LinkedIn to share personal stories and insights about her company’s mission to tackle food waste.
Her posts provide a behind-the-scenes look at the operations of Too Good To Go, while also highlighting the broader societal issues related to food waste.
By sharing educational content and success stories, Mette builds awareness and encourages others to take action, positioning herself as a leading voice in the sustainability space.
What Makes Mette Lykke Different?
Mette’s unique approach combines a strong commitment to environmental causes with practical business acumen.
Her decision to leave a promising consulting career and lead a global initiative speaks to her resilience and passion for purpose-driven business.
She inspires others to think about the impact their work can have beyond just profit.
Key Takeaways for Your LinkedIn Strategy
- Share personal experiences to build genuine connections.
- Focus on the values and mission behind your work.
- Open up discussions on pressing industry issues.
- Use LinkedIn to position yourself as a thought leader and to build a supportive community.
Where Mette Lykke Can Grow (on LinkedIn)
Mette could increase interaction by integrating more engaging content like polls or live sessions.
Partnering with other leaders in sustainability could also help expand her reach and grow her network.
Additionally, offering more behind-the-scenes insights into the day-to-day at Too Good To Go would offer a more relatable perspective for her followers.
DAVID HEINEMEIER HANSSON – CO-OWNER & CTO, 37SIGNALS
David Heinemeier Hansson, known as DHH, is a well-rounded entrepreneur whose work spans across software development, literature, and motorsport.
He’s the creator of Ruby on Rails and a co-owner of 37signals, a company that’s played a key role in shaping modern web development.
DHH is also a vocal advocate for a balanced approach to life and work, promoting a philosophy that challenges the traditional expectations of constant hustle.
Beyond technology, he encourages a more thoughtful approach to work culture and personal well-being.
Who Should Follow David Heinemeier Hansson?
- Developers and tech enthusiasts interested in software innovation.
- Entrepreneurs looking for alternative business philosophies.
- Individuals seeking a better work-life balance.
About 37signals
37signals is a software company known for products like Basecamp, HEY, and ONCE.
The company focuses on creating simple, functional tools that put the user experience first.
By embracing remote work and sustainable business practices, 37signals has set itself apart in the tech industry as an advocate for both productivity and well-being.
LinkedIn Content Strategy
David Heinemeier Hansson uses his LinkedIn to question established norms in business and share his personal views on entrepreneurship and technology.
His posts often reflect his philosophy of working less, but with more focus, and emphasize the importance of simplicity both in life and in business.
He also shares updates on new projects at 37signals, offering followers a glimpse into the company's progress and values.
His content is thought-provoking, with a focus on simplicity, product efficiency, and business sustainability.
This approach resonates with both tech professionals and those seeking more balanced work practices.
What Makes David Heinemeier Hansson Different?
David’s approach stands out for its simplicity and focus.
He challenges the traditional "hustle" mentality and promotes the value of small, tight-knit teams.
His leadership style encourages people to consider their personal well-being alongside professional achievements, offering a different perspective from the usual tech mogul narrative.
Key Takeaways for Your LinkedIn Strategy
- Share your personal beliefs and challenge conventional thinking.
- Stay consistent with your messaging to reflect your personal and professional values.
- Encourage meaningful discussions through your posts and comments.
- Use LinkedIn to showcase your achievements while keeping your approach grounded and relatable.
Where David Heinemeier Hansson Can Grow (on LinkedIn)
David could engage more with niche communities related to software development and remote work, areas where he has a strong voice.
Sharing more content about his involvement in Danish startups could broaden his reach and offer fresh perspectives for his followers.
Partnering with other thought leaders for joint projects or interviews could also increase his visibility and reach a broader audience.
JEPPE RINDOM – CEO & CO-FOUNDER, PLEO
In 2015, Jeppe Rindom co-founded Pleo, aiming to make corporate expense management easier.
After spotting the issues with traditional expense systems, Jeppe used his finance experience to create a more intuitive and simpler way for businesses to handle spending.
This vision led to the creation of Pleo, which now serves thousands of companies across Europe, offering smart company cards and an easy-to-use platform for tracking and controlling expenses.
Under his leadership, Pleo has grown quickly and made a significant impact on the corporate finance industry.
Who Should Follow Jeppe Rindom?
- Finance professionals looking for modern ways to handle expense management.
- Entrepreneurs interested in the fintech space.
- People passionate about improving business operations.
About Pleo
Pleo is a Danish fintech company that provides smart company cards and an intuitive platform to automate expense reporting.
Since its launch, Pleo has expanded its reach across Europe, helping businesses simplify their spending processes.
In July 2021, the company was valued at $1.7 billion, marking a huge milestone in its rapid growth.
LinkedIn Content Strategy
Jeppe uses LinkedIn to share his thoughts on trends in fintech, leadership, and company culture.
His posts often touch on Pleo's growth journey, giving followers a glimpse into both the challenges and successes that come with building a fast-growing company.
Jeppe engages with his followers by discussing important developments in the industry and sharing updates on Pleo's progress.
What Makes Jeppe Rindom Different?
Jeppe's past as a CFO has shaped his understanding of financial operations, helping him identify issues and create better systems.
His mix of financial knowledge and passion for building innovative solutions has played a key role in Pleo’s success.
By focusing on simplicity and making finance accessible for all businesses, he’s been able to create a platform that delivers real value to users.
Key Takeaways for Your LinkedIn Strategy
- Share personal experiences to help connect with your audience.
- Focus on industry trends to show your expertise.
- Celebrate key milestones to build trust and recognition.
- Respond to comments and engage with your followers to spark conversations.
Where Jeppe Rindom Can Grow (on LinkedIn)
Jeppe could benefit from diversifying his content by incorporating more video posts, which would allow him to share updates in a more engaging and interactive way.
Additionally, collaborating with other fintech leaders or sharing guest posts from experts in related industries could broaden his reach.
Offering more behind-the-scenes looks into the operations at Pleo would also provide a personal touch that his followers would likely appreciate.
LARS JENSEN – CEO & PARTNER, VESPUCCI MARITIME
Lars Jensen has over 20 years of experience in the container shipping industry, with expertise in both operations and strategy.
As the founder of Sea-Intelligence and the co-founder of Vespucci Maritime, Lars has become a trusted authority in the field.
His insights into global shipping trends and logistics have made him a respected figure in the maritime industry, where he focuses on helping businesses optimize their shipping networks and improve operational efficiency.
Who Should Follow Lars Jensen?
- Professionals in the shipping and logistics sectors.
- Those interested in global trade and maritime economics.
- Academics and researchers in the field of supply chain management.
About Vespucci Maritime
Vespucci Maritime specializes in the container shipping industry, offering services such as market analysis, strategic guidance, and network design.
The company is known for providing high-quality advisory services and is regularly sought out for speaking engagements and consulting projects in the maritime sector.
LinkedIn Content Strategy
Lars regularly shares updates and insights on shipping trends, port developments, and global trade.
His posts are often analytical, featuring data and commentary on events impacting the maritime industry.
Lars keeps his followers engaged by sharing his expert perspectives and fostering discussions on key topics in global shipping and logistics.
What Makes Lars Jensen Different?
Lars combines years of practical experience with a deep understanding of shipping strategy.
His ability to break down complex data into actionable advice has made him a go-to resource for companies looking to optimize their shipping operations.
Lars’s background in both the operational and strategic sides of the maritime industry gives him a well-rounded view that is rare to find.
Key Takeaways for Your LinkedIn Strategy
- Share analytical insights to build authority in your field.
- Engage your audience with thought-provoking questions and conversations.
- Comment on current events to show your expertise and keep the conversation relevant.
- Post regularly to stay in front of your audience and keep them updated.
Where Lars Jensen Can Grow (on LinkedIn)
Lars could increase engagement by incorporating multimedia like infographics or short videos to explain complex shipping data in an accessible way.
These would provide a more engaging way to share his insights and encourage interaction.
Additionally, Lars could collaborate with other thought leaders in the logistics and global trade sectors to offer joint perspectives on industry trends.
Sharing more of his personal reflections on leadership or how he balances work could help humanize his professional image and strengthen his connection with followers.
METTE LOUISE KAAGAARD – CEO, MICROSOFT DENMARK & ICELAND
Mette Louise Kaagaard’s career is a clear example of how dedication and innovation can shape the tech landscape.
With over two decades of experience, she’s held significant roles at Deloitte, KMD, Schultz Holding, and Conscia, ultimately leading Microsoft’s operations in Denmark and Iceland.
Her leadership focuses on embracing new technologies and developing inclusive workplace cultures while driving customer-centric solutions across various industries.
Who Should Follow Mette Louise Kaagaard?
- People in tech looking to understand the future of AI and its societal impact.
- Leaders who want to learn about creating inclusive and resilient work environments.
- Professionals curious about how technology and business can work together for societal progress.
About Microsoft Denmark & Iceland
Microsoft Denmark & Iceland is a key part of the global Microsoft Corporation, delivering top-tier technology solutions and services to businesses across these two regions.
Under Mette’s leadership, the company has prioritized digital transformation and security, while also emphasizing inclusive workplaces.
Specific financial data is not publicly shared, but Microsoft’s impact worldwide speaks volumes.
LinkedIn Content Strategy
Mette uses LinkedIn to share her thoughts on leadership, digital advancement, and diversity in the tech world.
Her posts often reflect on her experiences, while also addressing current trends and the broader role of technology in society.
By connecting personal insights with professional growth, she invites her audience to think critically about how tech shapes our world.
What Makes Mette Louise Kaagaard Different?
Mette’s leadership sets her apart because of her clear commitment to diversity and ethical leadership.
She advocates for diverse perspectives in decision-making, believing they lead to stronger solutions to global challenges, such as climate change and technology’s role in society.
Her technical expertise, coupled with her business acumen, allows her to create meaningful change that goes beyond just tech solutions.
Key Takeaways for Your LinkedIn Strategy
- Share personal experiences to create genuine connections.
- Engage with current industry trends and invite your audience to participate in discussions.
- Highlight the importance of diverse leadership and inclusive work cultures.
- Use LinkedIn to offer thought leadership and create a sense of community.
Where Mette Louise Kaagaard Can Grow on LinkedIn
While Mette has a strong presence, she could broaden her reach by engaging with a global audience and joining conversations on leadership beyond tech.
CARSTEN RASMUSSEN – CHIEF OPERATING OFFICER, LEGO GROUP
Carsten Rasmussen’s long-standing career at LEGO Group showcases his ability to shape global operations and achieve operational excellence.
Having joined LEGO in 2001, he became the Chief Operating Officer in 2017.
In his role, Carsten is responsible for overseeing all aspects of the company’s manufacturing, supply chain, procurement, and corporate facilities, ensuring the brand continues to grow and innovate.
Who Should Follow Carsten Rasmussen?
- Supply chain experts seeking tips on improving global operations.
- Business leaders interested in balancing cost efficiency and innovation.
- Anyone fascinated by the intersection of manufacturing, technology, and corporate strategy.
About LEGO Group
The LEGO Group, headquartered in Billund, Denmark, is renowned for creating the iconic LEGO brick.
It’s on a mission to inspire the builders of tomorrow, with its products and initiatives spanning physical and digital play experiences.
The company operates manufacturing plants across the globe and continues to innovate in education and creativity.
LinkedIn Content Strategy
Carsten’s LinkedIn activity revolves around sharing insights into the operational side of LEGO’s business, including supply chain management, sustainability practices, and how innovation is integrated into their production processes.
His posts often provide updates on global operations and how LEGO adapts to the evolving needs of consumers.
What Makes Carsten Rasmussen Different?
Carsten’s leadership stands out for his deep understanding of global operations and his commitment to sustainability.
He’s known for balancing the need for cost efficiency with the importance of innovation and environmental responsibility.
His experience across multiple regions has also given him a broad perspective on global business operations, which has shaped LEGO’s operational strategies.
Key Takeaways for Your LinkedIn Strategy
- Share insights into your company’s operations and how you’re driving change.
- Engage with industry trends to position yourself as an expert.
- Emphasize sustainability efforts and corporate responsibility.
- Build transparency in your company’s business practices to build trust.
Where Carsten Rasmussen Can Grow on LinkedIn
Carsten can increase his engagement by posting more about his personal leadership journey and sharing behind-the-scenes glimpses into LEGO’s operations.
Collaborating with other leaders in global supply chains and sustainability could also broaden his reach and influence.
PHILIP MAHLER – CMO, ESKIMI
Philip Mahler’s journey into the world of digital marketing began over 15 years ago, and today, he serves as the Chief Marketing Officer at Eskimi, a global creative and media technology platform operating in over 50 markets.
His expertise in data-driven strategies and deep understanding of local market dynamics has helped Eskimi stand out as a leader in the adtech space.
His career is marked by a deep commitment to understanding local markets, emphasizing the importance of cultural nuances over generic global benchmarks.
Who Should Follow Philip Mahler?
- Marketing professionals aiming to grasp the significance of local insights in global strategies.
- Business leaders interested in the intersection of creativity, data, and performance.
- Individuals curious about the evolving landscape of adtech and its impact on marketing.
About Eskimi
Eskimi is a creative and media tech platform dedicated to combating uninspired advertising. The company offers high-performing creatives, premium curated supply, intelligent AI targeting, and local expertise to deliver impactful campaigns. Eskimi operates in over 50 markets, providing advertisers with tools to create lasting brand impressions.
LinkedIn Content Strategy
Philip Mahler utilizes LinkedIn to share insights on the evolving adtech landscape, emphasizing the importance of local market understanding and the role of creativity in building brand credibility.
His posts often challenge conventional marketing wisdom, offering fresh perspectives to his audience.
What Makes Philip Mahler Different?
Philip's approach to marketing is rooted in a deep understanding of local cultures and markets.
He believes that success in B2B marketing is not found in standardized playbooks but in genuine human connections and tailored strategies.
His emphasis on creativity and local insights sets him apart in the adtech industry.
Key Takeaways for Your LinkedIn Strategy
- Share insights that challenge conventional industry norms.
- Emphasize the importance of understanding local markets.
- Highlight the intersection of creativity, data, and performance.
- Engage in conversations that offer fresh perspectives on industry trends.
Where Philip Mahler Can Grow on LinkedIn
Philip could expand his reach by engaging more with global audiences, sharing case studies that showcase the impact of localized marketing strategies.
CHRISTEL PIRON – CEO, PSV FOUNDRY
Christel Piron has been at the helm of PSV Foundry since May 2017, steering the company through its growth and evolution.
Her ability to identify high-potential startups has been key to PSV Foundry’s success in the Danish venture capital space.
Her leadership extends beyond PSV Foundry; she is also a co-founder and General Partner at PSV Tech Fund I K/S, a venture capital fund focused on early-stage Danish technology startups.
Who Should Follow Christel Piron?
- Entrepreneurs seeking insights into the venture capital landscape.
- Individuals interested in board governance and leadership in the tech sector.
- Professionals aiming to understand the dynamics of early-stage startup investments.
About PSV Foundry
PSV Foundry is a venture capital firm dedicated to supporting and investing in early-stage technology startups in Denmark.
The firm focuses on identifying promising startups and providing them with the resources and guidance needed to scale and succeed in the competitive tech industry.
LinkedIn Content Strategy
Christel Piron leverages LinkedIn to share her experiences and insights into the world of venture capital and startup investments.
Her posts often focus on leadership, governance, and the challenges faced by early-stage companies, providing valuable perspectives to her network.
What Makes Christel Piron Different?
Christel's extensive experience in leadership and governance roles across various sectors gives her a unique perspective on the startup ecosystem.
Her commitment to supporting early-stage technology startups and her focus on board governance education set her apart as a leader in the venture capital space.
Key Takeaways for Your LinkedIn Strategy
- Share experiences and insights from your professional journey.
- Focus on topics that resonate with your target audience's interests.
- Engage in discussions that showcase your expertise and thought leadership.
- Provide value through informative and thought-provoking content.
Where Christel Piron Can Grow on LinkedIn
Christel could increase her engagement by sharing more about her personal journey and experiences in the venture capital industry.
Collaborating with other thought leaders and sharing success stories from the startups she supports could also enhance her presence on LinkedIn.
JETTE SINGLETON – Chief People Officer at KMD
Jette Singleton’s career in HR leadership has taken her through top organizations like Maersk, Ørsted, and Carlsberg.
She developed a reputation for navigating complex people strategies. Now, as Chief People Officer at KMD, she is spearheading transformative efforts in organizational culture and employee engagement.
Jette’s insights are valued by leaders looking to create adaptable, inclusive workplaces.
Who Should Follow Jette Singleton?
- HR professionals seeking insights into organizational transformation
- Leaders aiming to foster a strong company culture
- Individuals interested in the intersection of technology and people management
About KMD
KMD is a leading Danish IT and software company that specializes in providing digital solutions to both public and private sectors.
The company is committed to driving Denmark’s digital transformation and innovation.
LinkedIn Content Strategy
Jette shares content focused on leadership, HR challenges, and organizational development.
Her posts often include actionable insights that help leaders improve workplace culture and effectively manage change.
She also highlights the importance of aligning people strategies with business goals.
What Makes Jette Singleton Different?
Jette’s approach to HR is grounded in deep, cross-industry experience.
She seamlessly blends people management with technology to create forward-thinking, adaptable strategies that help organizations thrive in today’s ever-changing landscape.
Key Takeaways for Your LinkedIn Strategy
- Share personal stories to build an authentic connection
- Provide actionable insights that your network can implement right away
- Engage with your followers by responding to comments
Where Jette Can Grow on LinkedIn
Jette can grow on LinkedIn by increasing the frequency of video content, which would allow her to connect more directly with her audience.
She could also collaborate with other thought leaders to create joint posts or interviews, which would help expand her reach.
Sharing more behind-the-scenes glimpses into her leadership journey could also engage her followers more deeply, giving them a sense of her day-to-day experience and decision-making process.
KRISTOFFER GANDRUP-MARINO – Chief of Innovation, UNICEF
Kristoffer Gandrup-Marino’s career is defined by his passion for innovation and global impact.
With over 15 years in the tech and innovation sectors, he has worked across a variety of industries, including health and education.
As Chief of Innovation at UNICEF, Kristoffer is now focused on scaling solutions that drive meaningful change for children’s well-being around the world.
His LinkedIn presence reflects his commitment to blending technology with humanitarian needs.
Who Should Follow Kristoffer Gandrup-Marino?
- Innovators looking to apply technology in social impact sectors
- Entrepreneurs seeking inspiration for tech-based humanitarian projects
- Professionals in the global health and MedTech industries
About UNICEF
UNICEF is a global organization that advocates for children’s rights and works to improve children’s lives worldwide.
Their initiatives span education, health, and child protection, striving to ensure every child has the opportunity to grow up safe and healthy.
LinkedIn Content Strategy
Kristoffer’s LinkedIn content often focuses on innovation in the global health sector, sharing valuable lessons from scaling impactful solutions.
He emphasizes collaboration, offering insights on how cross-sector partnerships can accelerate social change.
His posts also highlight the importance of using tech for good and its power to improve lives.
What Makes Kristoffer Gandrup-Marino Different?
Kristoffer’s blend of expertise in both the tech and nonprofit sectors allows him to drive innovation in a way that’s both commercially viable and socially impactful.
He brings a unique perspective on how to balance efficiency with humanitarian goals, making his approach to innovation both strategic and empathetic.
Key Takeaways for Your LinkedIn Strategy
- Share the human stories behind your innovations to inspire others
- Offer insights into your challenges and successes to make your journey relatable
- Encourage audience interaction through questions and discussions
Where Kristoffer Can Grow on LinkedIn
Kristoffer could benefit from posting more frequently to maintain visibility on LinkedIn. Increasing the frequency of his content would keep his audience engaged and help attract more followers.
Additionally, using more interactive content, such as polls or Q&A sessions, could create opportunities for deeper engagement.
