13 UK CEOs crushing it on LinkedIn in 2025

In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 13 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 13 UK-based CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

13 UK CEOs you must follow on LinkedIn in 2025

1. Victor Riparbelli – CEO & Co-founder, Synthesia

• LinkedIn: Victor Riparbelli
• Company: Synthesia is a London-based AI video generation platform that enables users to create professional videos without the need for cameras or studios. Their technology has been used in various applications, including making David Beckham speak nine languages for a malaria awareness campaign.
• LinkedIn Activity: Victor shares insights on AI advancements, product updates, and the future of video content creation.
• Personal Branding: Victor positions himself as a thought leader in synthetic media, often discussing the ethical implications and future of AI-generated content.
• Why Follow: For a front-row seat to innovations in AI-driven media and thought leadership in synthetic media technology.
• What You Can Learn from Him: Victor exemplifies how a CEO can leverage LinkedIn to position themselves at the forefront of technological innovation. By sharing milestones like Synthesia's $180M Series D funding and surpassing $100M in ARR , he demonstrates transparency and builds credibility. His posts often delve into the ethical considerations of AI, reflecting a commitment to responsible leadership . Additionally, Victor engages with broader industry discussions, such as advocating for AI adoption in the public sector , showcasing thought leadership beyond his company's immediate interests. Aspiring CEOs can learn from his approach to combine company achievements with insightful commentary on industry trends and ethical considerations.

2. Tessa Clarke – CEO & Co-founder, Olio

• LinkedIn: Tessa Clarke
• Company: Olio is a mobile app that facilitates the sharing of surplus food and household items within local communities, aiming to reduce waste. The platform has grown to over 8 million users in 63 countries and has partnerships with major food retailers.
• LinkedIn Activity: Tessa advocates for sustainability, shares success stories from the Olio community, and discusses the impact of food sharing on the environment.
• Personal Branding: Tessa leverages her platform to champion environmental causes, positioning herself as a leader in the fight against food waste and promoting community-driven solutions.
• Why Follow: To gain insights into sustainable living, community building, and the fight against food waste.
• What You Can Learn from Her: Tessa Clarke exemplifies how a CEO can effectively use LinkedIn to champion sustainability and community engagement. She shares impactful stories, such as Olio's partnership with Tesco, which has saved over 67 million meals from waste, benefiting hundreds of thousands of households and significantly reducing CO₂ emissions . Tessa also delves into behavioral psychology to encourage sustainable habits, highlighting initiatives like The 89% Project to activate the silent climate majority . Her candid reflections on the challenges of startup life, including facing skepticism as a female founder, resonate with authenticity and resilience . By combining personal insights with broader societal issues, Tessa demonstrates the power of using LinkedIn not just for business updates but as a platform for advocacy and change

3. Dom Maskell – CEO & Co-founder, Runna

• LinkedIn: Dom Maskell
• Company: Runna is a London-based personalized running coaching app that offers tailored training plans for runners of all levels, from beginners to marathoners. The app combines AI technology with expert coaching to provide customized workouts, strength training, and injury prevention guidance.
• LinkedIn Activity: Dom shares insights into entrepreneurship, startup growth, and the intersection of technology and fitness. He discusses Runna's milestones, funding rounds, and partnerships, providing a transparent view of the company's journey.
• Personal Branding on LinkedIn: Dom leverages his LinkedIn presence to position himself as a thought leader in the fitness tech industry. He shares valuable content on building scalable tech solutions, fostering community engagement, and promoting accessible fitness. His posts often reflect on the challenges and successes of leading a rapidly growing startup.
• Why Follow: For insights into scaling a tech startup, innovating in the fitness industry, and authentic leadership experiences. Dom's journey from a McKinsey consultant to a Forbes 30 Under 30 entrepreneur offers valuable lessons for aspiring founders and fitness enthusiasts alike.
• What You Can Learn from Him: Dom Maskell exemplifies how a founder can leverage LinkedIn to narrate a compelling startup journey. From sharing the humble beginnings of Runna as a PDF generator to its evolution into a top-rated running coaching app, Dom provides a transparent timeline of milestones, including funding rounds, team growth, and global expansion. His candid reflections, such as revisiting his 2020 life plan, offer authenticity and relatability to aspiring entrepreneurs . Dom also highlights the importance of co-founder dynamics, expressing gratitude towards his partner, Ben Parker, and emphasizing their collaborative journey. By combining transparency, authenticity, and a focus on team dynamics, Dom's approach on LinkedIn serves as a valuable blueprint for founders aiming to build trust and engage their audience effectively.

4. Will Donnelly – Co-founder, Lottie

• LinkedIn: Will Donnelly
• Company: Lottie is a UK-based platform that simplifies the process of finding and comparing care homes and retirement living options. It aims to bring transparency and ease to the elder care sector.
• LinkedIn Activity: Will shares insights on elder care, startup growth, and the importance of transparency in the care industry.
• Personal Branding: Will positions himself as a passionate advocate for improving the elder care experience, often highlighting the need for innovation and compassion in the sector.
• Why Follow: To stay informed about innovations in elder care and the journey of building a purpose-driven startup.
• What You Can Learn from Him: Will Donnelly exemplifies how a founder can leverage LinkedIn to build a compelling personal and company narrative. He consistently shares updates that highlight Lottie's milestones, such as winning LinkedIn's Top Startup award and being named the UK's number one startup in the 2025 Startups 100 index. Will's posts often delve into the company's mission to transform the social care sector, providing insights into the challenges and successes of building a startup in this space. He also emphasizes the importance of team culture and employee well-being, sharing details about Lottie's benefits package and hiring practices. By combining transparency about business operations with a focus on social impact, Will demonstrates how founders can use LinkedIn to engage their audience and build trust. Aspiring CEOs can learn from his approach to storytelling, team building, and mission-driven leadership.

5. Tim Chong – CEO & Co-founder, Yonder

• LinkedIn: Tim Chong
• Company: Yonder is a UK-based fintech company that offers a modern credit card experience tailored for young professionals. The company aims to simplify credit by providing transparent rewards, no foreign transaction fees, and a user-friendly app interface. Yonder focuses on making credit more accessible and rewarding for a new generation of users.
• LinkedIn Activity: Tim shares insights into the fintech industry, startup growth, and the challenges of building a customer-centric financial product. He discusses Yonder's milestones, funding rounds, and partnerships, providing a transparent view of the company's journey.
• Personal Branding on LinkedIn: Tim leverages his LinkedIn presence to position himself as a thought leader in the fintech space. He shares valuable content on building scalable financial solutions, fostering community engagement, and promoting financial literacy. His posts often reflect on the challenges and successes of leading a rapidly growing startup.
• Why Follow: For insights into scaling a fintech startup, innovating in the credit industry, and authentic leadership experiences. Tim's journey offers valuable lessons for aspiring founders and finance professionals alike.
• What You Can Learn from Him: Tim blends product storytelling with personal reflection, creating a strong sense of leadership with empathy. He’s a good example of building in public, regularly sharing milestones, lessons, and growth from Yonder’s journey. CEOs can take note: letting people in on your thought process builds loyalty and credibility.

6. Murvah Iqbal – CEO & Co-founder, HIVED

• LinkedIn: Murvah Iqbal
• Company: HIVED is a London-based climate and logistics startup aiming to revolutionize the logistics industry by providing an emission-free parcel delivery network powered entirely by electric vehicles.
• LinkedIn Activity: Murvah shares experiences on building sustainable businesses, diversity in tech, and startup growth stories.
• Personal Branding on LinkedIn: Murvah positions herself as a champion for sustainable logistics and diversity in tech, often highlighting the importance of inclusive leadership.
• Why Follow: To learn about inclusive leadership and navigating the startup ecosystem.
• What You Can Learn from Her: Murvah is a great example of a founder who leads by vision and inclusion. Her LinkedIn presence is energised by updates that show how HIVED is disrupting delivery logistics sustainably. She amplifies team wins and social impact, reminding us that personal brand also means giving your team a spotlight.

7. Varun Bhanot – Co-founder & CEO, MAGIC AI

• LinkedIn: Varun Bhanot
• Company: MAGIC AI is a UK-based fitness technology startup that offers an AI-powered personal training experience at home. By integrating advanced computer vision and smart hardware, MAGIC AI provides personalized workout sessions, real-time feedback, and adaptive training plans, aiming to make high-quality fitness coaching accessible and affordable.
• LinkedIn Activity: Varun actively shares insights on entrepreneurship, startup growth, and the challenges of building a tech company. He discusses MAGIC AI's milestones, funding achievements, and partnerships, providing a transparent view of the company's journey.
• Personal Branding on LinkedIn: Varun leverages his LinkedIn presence to position himself as a thought leader in the fitness tech industry. He shares valuable content on building scalable tech solutions, fostering community engagement, and promoting accessible fitness. His posts often reflect on the challenges and successes of leading a rapidly growing startup.
• Why Follow: For insights into scaling a tech startup, innovating in the fitness industry, and authentic leadership experiences. Varun's journey offers valuable lessons for aspiring founders and fitness enthusiasts alike.
• What You Can Learn from Him: Varun shows how media-savvy positioning can amplify a CEO’s voice. He posts frequently about innovation, the future of health, and entrepreneurship, often repurposing PR wins into digestible, shareable formats. If you’re looking to increase visibility, study how Varun aligns his personal brand with the credibility of external press.

8. Molly Johnson-Jones – CEO & Co-founder, Flexa Careers

• LinkedIn: Molly Johnson-Jones
• Company: Flexa Careers is a UK-based platform dedicated to promoting truly flexible working environments. The company verifies and showcases employers who offer genuine flexibility, enabling job seekers to find roles that align with their personal and professional needs.
• LinkedIn Activity: Molly actively shares insights on flexible working, diversity, equity, and inclusion (DEI), and the future of work. She discusses the importance of transparency in workplace policies and advocates for systemic changes to support diverse talent.
• Personal Branding on LinkedIn: Molly leverages her LinkedIn presence to position herself as a thought leader in the future of work. She shares valuable content on building inclusive workplaces, the benefits of flexible working, and her personal journey as a female founder navigating the startup ecosystem.
• Why Follow: For insights into creating inclusive work environments, promoting flexible working practices, and authentic leadership experiences. Molly's journey offers valuable lessons for aspiring founders and professionals advocating for systemic change in the workplace.
• What You Can Learn from Her: Molly is a strong advocate for workplace flexibility and transparency. On LinkedIn, she doesn’t shy away from speaking openly about mental health, work culture, and startup life. Her content feels personal, brave, and rooted in mission—qualities that foster deep connection. Learn from Molly by sharing what you stand for, not just what you sell.

9. Dr. Declan Kelly – CEO & Founder, Eolas Medical

• LinkedIn: Declan Kelly
• Company: Eolas Medical is a Belfast-based health tech startup founded in 2019, specializing in AI-powered knowledge management solutions for healthcare professionals. Their flagship product, the Eolas app, consolidates clinical guidelines, protocols, and educational resources into a single platform, enhancing decision-making and reducing cognitive load for clinicians.
• LinkedIn Activity: Dr. Kelly actively shares updates on Eolas Medical's innovations, including the integration of AI features like the Medical Portfolio and partnerships with institutions such as Stanford Hospital and Imperial College London. He also discusses the company's growth, team expansion, and the impact of their solutions on healthcare delivery.
• Personal Branding on LinkedIn: Dr. Kelly positions himself as a leader at the intersection of healthcare and technology. He emphasizes the importance of efficient knowledge retrieval in clinical settings and advocates for the integration of AI to enhance medical education and practice. His posts often reflect on the challenges and rewards of transitioning from clinical medicine to health tech entrepreneurship.
• Why Follow: For insights into the application of AI in healthcare, the challenges of building a health tech startup, and the evolving landscape of medical education. Dr. Kelly's journey offers valuable perspectives for clinicians, entrepreneurs, and professionals interested in the future of healthcare technology.
• What You Can Learn from Him: Declan’s content is grounded in daily founder life—what’s hard, what’s surprising, and what’s rewarding. His style feels informal yet intentional. He reminds us that you don’t have to be loud to be effective. Quiet consistency, especially paired with valuable insight, goes a long way.

10. Christian Facey – CEO & Co-founder, AudioMob

• LinkedIn: Christian Facey
• Company: AudioMob is a UK-based mobile advertising company that specializes in in-game audio ads. Their technology allows game developers to monetize their apps by integrating non-intrusive audio ads, enhancing user experience while generating revenue.
• LinkedIn Activity: Christian shares insights on mobile advertising, gaming industry trends, and the intersection of technology and user experience. He discusses AudioMob's innovations, partnerships, and the company's journey in revolutionizing mobile advertising.
• Personal Branding on LinkedIn: Christian leverages his LinkedIn presence to position himself as a thought leader in the mobile advertising space. He shares valuable content on building scalable ad tech solutions, fostering developer partnerships, and promoting ethical advertising practices. His posts often reflect on the challenges and successes of leading a rapidly growing startup.
• Why Follow: For insights into the future of mobile advertising, innovative monetization strategies for game developers, and authentic leadership experiences in the ad tech industry. Christian's journey offers valuable lessons for aspiring founders and professionals interested in the intersection of gaming and advertising technology.
• What You Can Learn from Him: Christian combines a tech-forward narrative with representation and inspiration. His content often highlights the intersection of gaming, audio, and inclusion. He’s proof that CEOs can build meaningful visibility by showing up not just as a founder, but as a role model and change-maker.

11. Jim Mann – CEO & Founder, UNDO

• LinkedIn: Jim Mann
• Company: UNDO is a UK-based carbon removal company that focuses on enhancing natural processes to sequester atmospheric CO₂. The company employs techniques such as enhanced rock weathering to accelerate carbon capture, aiming to combat climate change through scalable and permanent solutions.
• LinkedIn Activity: Jim shares insights on carbon removal technologies, the science behind enhanced weathering, and the importance of scalable solutions in the fight against climate change. He discusses UNDO's milestones, partnerships, and the broader impact of their work on environmental sustainability.
• Personal Branding on LinkedIn: Jim positions himself as a thought leader in the carbon removal sector. He shares valuable content on the intersection of science and entrepreneurship, the challenges of scaling environmental solutions, and the role of innovation in addressing the climate crisis. His posts often reflect on the journey of building a mission-driven company.
• Why Follow: For insights into the evolving field of carbon removal, the challenges and opportunities in climate tech entrepreneurship, and authentic leadership experiences in building a company dedicated to environmental impact.
• What You Can Learn from Him: Jim demonstrates the power of mission-driven storytelling. By consistently tying his content back to the larger climate impact UNDO is making, he shows how you can build trust and rally support around a clear purpose. He also uses LinkedIn to educate—breaking down complex climate science into digestible, engaging posts. If you're building in a technical or niche sector, emulate Jim’s approach: be a translator and advocate for your industry.

12. Rich Pleeth – CEO & Co-founder, Fin – Sustainable Logistics

• LinkedIn: Rich Pleeth
• Company: Fin is a UK-based sustainable logistics company revolutionizing last-mile delivery by utilizing electric vehicles and e-cargo bikes. Their approach combines advanced technology, including AI and machine learning, to optimize delivery routes, aiming to reduce carbon emissions and enhance urban livability.
• LinkedIn Activity: Rich actively shares updates on Fin's growth, including acquisitions like that of Urb-it, and discusses the company's commitment to sustainability and innovation in logistics.
• Personal Branding on LinkedIn: Rich positions himself as a thought leader in sustainable logistics, emphasizing the importance of integrating technology and eco-friendly practices in urban delivery systems.
• Why Follow: For insights into sustainable urban logistics, the integration of technology in delivery systems, and authentic leadership experiences in building a company dedicated to environmental impact.
• What You Can Learn from Him: Rich uses his profile to lead conversations around urban logistics and sustainability, positioning himself as both a founder and a public voice for change. He doesn’t just promote his company—he comments on industry shifts and speaks out on relevant topics like emissions and city planning. For aspiring CEOs, this shows the value of broadening your narrative to include your company’s ecosystem and policy landscape.

13. Nick Telson – Co-founder, Trumpet

• LinkedIn: Nick Telson
• Company: Trumpet is a London-based B2B digital sales platform that enables sales teams to create customized microsites, known as "pods," for prospects without requiring coding knowledge. These pods include tools for sales demos, document signing, and other collaborative features. Founded in 2021, Trumpet has secured $3.1 million in funding and serves clients like Sky Media, American Express, and Sifted.
• LinkedIn Activity: Nick actively shares insights on startup growth, fundraising strategies, and product development. He provides transparent accounts of Trumpet's funding journey, including detailed breakdowns of outreach efforts and investor interactions.
• Personal Branding on LinkedIn: Nick positions himself as a thought leader in the startup ecosystem. He shares valuable content on building scalable tech solutions, fostering community engagement, and promoting authentic leadership. His posts often reflect on the challenges and successes of leading a rapidly growing startup.
• Why Follow: For insights into scaling a tech startup, innovating in the sales tech industry, and authentic leadership experiences. Nick's journey offers valuable lessons for aspiring founders and professionals interested in the intersection of technology and sales.
• What You Can Learn from Him: Nick is a master of transparent storytelling. His in-depth breakdowns of Trumpet’s funding journey, including metrics and outreach tactics, are highly valuable to fellow founders. He balances personal wins with honest challenges, building trust through openness. If you want to build a loyal following, be like Nick: share your playbook, not just your pitch.

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6 takeaways from 13 CEOs who are crushing it on LinkedIn

The CEOs we've highlighted exemplify how strategic personal branding on LinkedIn can amplify leadership presence, foster trust, and drive business success. Here are actionable takeaways from their approaches:

1. Define and communicate your core values

Successful leaders articulate their unique strengths, leadership styles, and visions clearly. By consistently sharing content that reflects their core values, they build authenticity and trust with their audience.

2. Share authentic stories and experiences

Engaging narratives about personal journeys, challenges overcome, and lessons learned resonate deeply. CEOs who share such stories humanize their brand, making their leadership relatable and inspiring.

3. Engage in thought leadership

By offering insights, analyses, and predictions relevant to their industry, leaders position themselves as thought leaders. This not only showcases expertise but also fosters meaningful conversations with peers and followers.

4. Include visual and video content

Incorporating videos and visuals can enhance engagement. CEOs utilizing direct-to-camera videos or behind-the-scenes glimpses provide a more personal connection, catering to the growing preference for visual content on platforms like LinkedIn.

5. Maintain consistency across platforms

A cohesive personal brand across LinkedIn and other platforms reinforces credibility. Consistent messaging, tone, and visuals ensure that the audience receives a unified impression, strengthening brand recognition.

6. Engage actively with your Network

Beyond posting content, actively engaging by commenting, sharing, and initiating discussions fosters a sense of community. Such interactions demonstrate approachability and a genuine interest in others' perspectives.

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