In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 13 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 13 UK-based CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

13 UK CEOs you must follow on LinkedIn in 2025

1. Victor Riparbelli – CEO & Co-founder, Synthesia

Victor Riparbelli is the co-founder of Synthesia, a London-based AI video generation platform that enables users to create professional videos without cameras, actors, or studios. Under his leadership, Synthesia has powered high-profile projects, including a campaign where David Beckham appeared to speak nine languages to raise awareness about malaria. 

Why follow Victor on LinkedIn

On LinkedIn, Victor shares regular insights into AI advancements, product innovation, and the future of video content creation. He positions himself as a thought leader in synthetic media, frequently addressing both its potential and the ethical questions surrounding AI-generated content.

What you can learn from Victor’s CEO brand

Victor exemplifies how a CEO can leverage LinkedIn to position themselves at the forefront of technological innovation. By sharing milestones like Synthesia's $180M Series D funding and surpassing $100M in ARR , he demonstrates transparency and builds credibility. His posts often delve into the ethical considerations of AI, reflecting a commitment to responsible leadership. Additionally, Victor engages with broader industry discussions, such as advocating for AI adoption in the public sector , showcasing thought leadership beyond his company's immediate interests. Aspiring CEOs can learn from his approach to combine company achievements with insightful commentary on industry trends and ethical considerations.

2. Tessa Clarke – CEO & Co-founder, Olio

Tessa Clarke is the co-founder of Olio, a mobile app that facilitates the sharing of surplus food and household items within local communities aiming to reduce waste. Since its launch, Olio has grown to over 8 million users across 63 countries and has partnerships with major food retailers. 

Why follow Tessa on LinkedIn

On LinkedIn, Tessa provides her take on sustainability news, advocates for profit with purpose and shares her learnings from scaling Olio as a community-first business. Tessa leverages her platform to champion environmental causes, positioning herself as a leader in the fight against waste and promoting community-driven solutions.

What you can learn from her CEO brand

Tessa Clarke exemplifies how a CEO can effectively use LinkedIn to champion sustainability and community engagement. She shares impactful stories, such as Olio's partnership with Tesco, which has saved over 67 million meals from waste, benefiting hundreds of thousands of households and significantly reducing CO₂ emissions. Tessa also delves into behavioral psychology to encourage sustainable habits, highlighting initiatives like The 89% Project to activate the silent climate majority. Her candid reflections on the challenges of startup life, including facing skepticism as a female founder, resonate with authenticity and resilience. By combining personal insights with broader societal issues, Tessa demonstrates the power of using LinkedIn not just for business updates but as a platform for advocacy and change.

3. Dom Maskell – CEO & Co-founder, Runna

Dom Maskell is the co-founder of Runna, a London-based personalized running coaching app that offers tailored training plans for runners of all levels—from beginners to marathoners. Combining AI-driven insights with expert coaching, the app delivers customized workouts, strength training routines, and injury prevention guidance to help users reach their fitness goals.

Why follow Dom on LinkedIn

Dom shares candid insights into the realities of startup life, blending his experience as a former McKinsey consultant with the challenges of building a fitness tech company from the ground up. On LinkedIn, he offers a transparent look at Runna’s journey—from its early days as a simple PDF generator to becoming a top-rated global coaching app. His posts cover key milestones such as funding rounds, product launches, and strategic partnerships, while also reflecting on lessons learned, leadership challenges, and personal growth.

Dom positions himself as a thought leader in fitness tech, frequently discussing how to scale a startup, foster community, and make fitness more accessible through technology. His content resonates with aspiring founders, fitness enthusiasts, and tech innovators alike—offering a rare mix of strategic insight and human-centered storytelling.

What you can learn from his CEO brand

Dom Maskell exemplifies how a founder can leverage LinkedIn to narrate a compelling startup journey. From sharing the humble beginnings of Runna as a PDF generator to its evolution into a top-rated running coaching app, Dom provides a transparent timeline of milestones, including funding rounds, team growth, and global expansion. His candid reflections, such as revisiting his 2020 life plan, offer authenticity and relatability to aspiring entrepreneurs. Dom also highlights the importance of co-founder dynamics, expressing gratitude towards his partner, Ben Parker, and emphasizing their collaborative journey. By combining transparency, authenticity, and a focus on team dynamics, Dom's approach on LinkedIn serves as a valuable blueprint for founders aiming to build trust and engage their audience effectively.

4. Will Donnelly – Co-founder, Lottie

Will Donnelly is the co-founder of Lottie, a UK-based platform that simplifies the search for care homes and retirement living options, bringing much-needed transparency and convenience to the elder care sector. Lottie’s mission is to modernize social care by making it easier for families to navigate an often complex and emotional decision-making process.

Why follow Will on LinkedIn

Will uses LinkedIn as a platform to advocate for innovation and compassion in elder care, offering behind-the-scenes insights into building a purpose-driven startup. He shares updates on Lottie's growth journey, including recognitions like LinkedIn’s Top Startup award and the company’s ranking as the UK’s number one startup in the 2025 Startups 100 index. His posts explore the intersection of technology, care, and transparency, positioning him as a leading voice in the movement to improve the care experience for older adults.

With a tone that blends thoughtfulness and ambition, Will also sheds light on startup challenges, company culture, and the importance of putting people first—whether that’s families seeking care or Lottie’s growing team. His content is a valuable resource for anyone interested in social entrepreneurship, healthtech innovation, or building a business with real-world impact.

What you can learn from his CEO brand

Will Donnelly exemplifies how a founder can leverage LinkedIn to build a compelling personal and company narrative. He consistently shares updates that highlight Lottie's milestones, such as winning LinkedIn's Top Startup award and being named the UK's number one startup in the 2025 Startups 100 index. Will's posts often delve into the company's mission to transform the social care sector, providing insights into the challenges and successes of building a startup in this space. He also emphasizes the importance of team culture and employee well-being, sharing details about Lottie's benefits package and hiring practices. By combining transparency about business operations with a focus on social impact, Will demonstrates how founders can use LinkedIn to engage their audience and build trust. Aspiring CEOs can learn from his approach to storytelling, team building, and mission-driven leadership.

5. Tim Chong – CEO & Co-founder, Yonder

Tim Chong is the co-founder of Yonder, a UK-based fintech company redefining the credit card experience for young professionals. Designed to make credit simpler and more rewarding, Yonder offers a transparent rewards system, no foreign transaction fees, and a user-friendly app that meets the expectations of modern consumers. The company is on a mission to reshape credit for a new generation, making it more accessible, intuitive, and aligned with everyday lifestyles.

Why follow Tim on LinkedIn

Tim uses LinkedIn to share his journey of building a customer-first fintech brand, offering honest insights into the challenges and breakthroughs of leading a high-growth startup. His posts blend fintech trends with real-life reflections, covering everything from product design to funding milestones and team culture. He speaks openly about the complexities of building trust in financial services, providing valuable takeaways for both founders and finance professionals.

As a thought leader in the fintech space, Tim shares lessons on creating scalable, community-focused financial solutions while promoting financial literacy and transparency. His content stands out for its mix of product storytelling, leadership authenticity, and a clear commitment to user experience. Whether you're launching your own startup or simply curious about innovation in the credit space, following Tim offers a front-row seat to the evolution of a mission-driven financial product.

What you can learn from his CEO brand

Tim blends product storytelling with personal reflection, creating a strong sense of leadership with empathy. He’s a good example of building in public, regularly sharing milestones, lessons, and growth from Yonder’s journey. CEOs can take note: letting people in on your thought process builds loyalty and credibility.

6. Murvah Iqbal – CEO & Co-founder, HIVED

Murvah Iqbal is the co-founder of HIVED, a London-based climate and logistics startup on a mission to transform the delivery industry through a 100% electric, emission-free parcel network. By rethinking traditional logistics with sustainability at its core, HIVED is setting a new standard for how goods move in modern cities—proving that fast, reliable delivery can also be environmentally responsible.

Why follow Murvah on LinkedIn

Murvah’s LinkedIn presence reflects her passion for sustainability, inclusive leadership, and startup resilience. She regularly shares updates on HIVED’s progress, from operational milestones to team achievements, offering an authentic behind-the-scenes look at what it takes to scale a purpose-driven logistics company. Her content emphasizes not just product and growth, but also the social impact of creating greener cities and more diverse tech ecosystems.

As a vocal advocate for women and underrepresented groups in tech, Murvah uses her platform to champion inclusive leadership, challenge industry norms, and inspire future founders. Whether she's reflecting on the realities of being a female founder or celebrating her team's contributions, her posts resonate with honesty and energy—making her a must-follow for anyone interested in sustainable innovation, leadership, and building companies that do things differently.

What you can learn from her CEO brand

Murvah is a great example of a founder who leads by vision and inclusion. Her LinkedIn presence is energised by updates that show how HIVED is disrupting delivery logistics sustainably. She amplifies team wins and social impact, reminding us that personal brand also means giving your team a spotlight.

7. Varun Bhanot – Co-founder & CEO, MAGIC AI

Varun Bhanot is the co-founder of MAGIC AI, a UK-based fitness technology startup delivering AI-powered personal training experiences at home. Through a combination of smart hardware and advanced computer vision, MAGIC AI offers personalized workout sessions, real-time feedback, and adaptive training plans—making elite-level coaching accessible and affordable for everyday users.

Why follow Varun on LinkedIn

Varun’s LinkedIn presence blends entrepreneurship, innovation, and media-savvy storytelling. He shares frequent updates on MAGIC AI’s growth, including product milestones, funding rounds, and major partnerships, offering an inside look at what it takes to scale a tech startup in the fitness industry. His content provides valuable insights for anyone navigating startup life or working at the intersection of health and technology.

As a thought leader in fitness tech, Varun uses LinkedIn to spotlight the importance of accessible wellness solutions, foster community engagement, and reflect on the highs and lows of startup leadership. He also stands out for his ability to repurpose media coverage into clear, engaging posts that elevate both his company and personal brand. For aspiring founders and fitness enthusiasts alike, following Varun offers a playbook in combining authenticity, strategy, and visibility.

What you can learn from his CEO brand

Varun shows how media-savvy positioning can amplify a CEO’s voice. He posts frequently about innovation, the future of health, and entrepreneurship, often repurposing PR wins into digestible, shareable formats. If you’re looking to increase visibility, study how Varun aligns his personal brand with the credibility of external press.

8. Molly Johnson-Jones – CEO & Co-founder, Flexa Careers

Molly Johnson-Jones is the co-founder of Flexa Careers, a UK-based platform championing truly flexible working environments. Flexa verifies and promotes companies that offer genuine flexibility, helping job seekers find roles that match their individual needs and lifestyles. By redefining how people find work, Molly and her team are shaping the future of employment to be more inclusive, transparent, and human-centered.

Why follow Molly on LinkedIn

Molly’s LinkedIn presence is a powerful mix of advocacy, authenticity, and leadership. She consistently shares thought-provoking content on flexible working, diversity, equity, and inclusion (DEI), and the systemic shifts needed to build more inclusive workplaces. Her posts often go beyond business updates, offering a candid look at her experiences as a female founder navigating startup life, while also highlighting the broader societal impact of her work.

With a focus on transparency and well-being, Molly speaks openly about mental health, leadership challenges, and the importance of standing up for what you believe in. Her content resonates with professionals who value purpose-driven work and are looking to reshape outdated norms in the workplace. Whether you're a founder, HR leader, or job seeker, following Molly offers fresh insight into building a better, more flexible future of work.

What you can learn from her CEO brand

Molly is a strong advocate for workplace flexibility and transparency. On LinkedIn, she doesn’t shy away from speaking openly about mental health, work culture, and startup life. Her content feels personal, brave, and rooted in mission—qualities that foster deep connection. Learn from Molly by sharing what you stand for, not just what you sell.

9. Dr. Declan Kelly – CEO & Founder, Eolas Medical

Declan Kelly is the co-founder of Eolas Medical, a Belfast-based health tech startup revolutionizing how healthcare professionals access critical information. Founded in 2019, the company’s flagship product—the Eolas app—streamlines clinical knowledge by consolidating guidelines, protocols, and educational resources into a single, AI-powered platform. The goal: to reduce cognitive load and improve clinical decision-making in fast-paced medical environments.

Why follow Dr. Kelly on LinkedIn

Declan’s LinkedIn content offers a thoughtful lens on the intersection of healthcare, AI, and startup life. He frequently shares updates on Eolas Medical’s latest innovations—including features like the Medical Portfolio—and milestones such as strategic partnerships with institutions like Stanford Hospital and Imperial College London. His posts highlight both the technical evolution of the product and the human impact it has on frontline healthcare delivery.

What sets Declan apart is his quiet consistency and intentional tone. He brings the perspective of a former clinician turned founder, reflecting candidly on the challenges of transitioning from medicine to entrepreneurship. He also advocates for the smart use of AI in medical education and knowledge management—making his insights especially valuable for clinicians, health tech founders, and anyone navigating the future of healthcare technology.

What you can learn from his CEO brand

Declan’s content is grounded in daily founder life—what’s hard, what’s surprising, and what’s rewarding. His style feels informal yet intentional. He reminds us that you don’t have to be loud to be effective. Quiet consistency, especially paired with valuable insight, goes a long way.

10. Christian Facey – CEO & Co-founder, AudioMob

Christian Facey is the co-founder of AudioMob, a UK-based mobile advertising company pioneering in-game audio ads. By enabling game developers to integrate non-intrusive audio advertising, AudioMob offers a new way to monetize mobile games without disrupting the player experience. The result is a win-win for developers and users—seamless monetization paired with an enhanced gaming environment.

Why follow Christian on LinkedIn

Christian uses LinkedIn to share a forward-looking perspective on mobile advertising, gaming trends, and ethical innovation. He frequently posts updates on AudioMob’s growth, from breakthrough partnerships to tech milestones, offering an insider’s view of the company’s mission to revolutionize mobile monetization. His content highlights the delicate balance between user experience and ad revenue, and how audio formats can unlock new value in gaming without friction.

As a thought leader in ad tech, Christian’s posts go beyond product updates—they often reflect his broader commitment to inclusion, representation, and building responsibly. He blends deep industry insight with personal storytelling, offering a blueprint for how founders can grow both a company and a platform for impact. Whether you're a game developer, startup leader, or ad tech professional, Christian’s content offers a rare mix of inspiration, strategic thinking, and authenticity.

What you can learn from his CEO brand

Christian combines a tech-forward narrative with representation and inspiration. His content often highlights the intersection of gaming, audio, and inclusion. He’s proof that CEOs can build meaningful visibility by showing up not just as a founder, but as a role model and change-maker.

11. Jim Mann – CEO & Founder, UNDO

Jim Mann is the founder of UNDO, a UK-based carbon removal company harnessing natural processes to permanently sequester atmospheric CO₂. By deploying techniques like enhanced rock weathering, UNDO offers a scalable, science-backed approach to combating climate change. The company is at the forefront of climate tech innovation, turning geology into a powerful tool for planetary restoration.

Why follow Jim on LinkedIn

Jim uses LinkedIn to bring clarity, urgency, and optimism to the carbon removal conversation. He regularly shares insights into the science behind enhanced weathering, updates on UNDO’s progress and partnerships, and reflections on what it takes to build scalable solutions in a time-sensitive field. His posts bridge complex environmental science and startup storytelling, making them both accessible and actionable.

As a thought leader in the climate tech space, Jim positions himself as both a builder and an advocate. He speaks candidly about the challenges of scaling environmental solutions, the intersection of entrepreneurship and science, and the critical need for global collaboration. For founders, climate professionals, or anyone passionate about environmental impact, following Jim offers a grounded, mission-driven perspective on building technology that matters.

What you can learn from his CEO brand

Jim demonstrates the power of mission-driven storytelling. By consistently tying his content back to the larger climate impact UNDO is making, he shows how you can build trust and rally support around a clear purpose. He also uses LinkedIn to educate—breaking down complex climate science into digestible, engaging posts. If you're building in a technical or niche sector, emulate Jim’s approach: be a translator and advocate for your industry.

12. Rich Pleeth – CEO & Co-founder, Fin – Sustainable Logistics

Rich Pleeth is the co-founder of Fin, a UK-based sustainable logistics company transforming last-mile delivery through the use of electric vehicles and e-cargo bikes. By combining advanced technologies like AI and machine learning with eco-conscious transportation, Fin is helping cities cut carbon emissions, improve efficiency, and create healthier urban environments. Their recent acquisition of Urb-it reflects Fin’s momentum in building a cleaner, smarter logistics network.

Why follow Rich on LinkedIn

Rich’s LinkedIn presence goes beyond company updates—he’s shaping the conversation around sustainable urban logistics. He shares Fin’s growth milestones, strategic moves, and technological innovations, while also engaging in broader discussions on emissions reduction, smart city planning, and the role of logistics in shaping livable cities. His content is a blend of founder perspective and public advocacy, offering valuable insights to anyone interested in the future of urban mobility.

As a thought leader in the logistics and sustainability space, Rich uses his platform to connect technology, policy, and environmental impact. His posts are grounded in both mission and market, making them relevant to startup founders, policymakers, and professionals working at the intersection of climate and innovation.

What you can learn from his CEO brand

Rich uses his profile to lead conversations around urban logistics and sustainability, positioning himself as both a founder and a public voice for change. He doesn’t just promote his company—he comments on industry shifts and speaks out on relevant topics like emissions and city planning. For aspiring CEOs, this shows the value of broadening your narrative to include your company’s ecosystem and policy landscape.

13. Nick Telson – Co-founder, Trumpet

Nick Telson is the co-founder of Trumpet, a London-based B2B digital sales platform helping sales teams create no-code, personalized microsites—called "pods"—for their prospects. These interactive pods streamline the sales process by integrating tools like demos, document sharing, and e-signatures into a single, customizable experience. Since its launch in 2021, Trumpet has raised $3.1 million and built a client base that includes major names like Sky Media, American Express, and Sifted.

Why follow Nick on LinkedIn

Nick’s LinkedIn is a go-to for anyone interested in startup growth, fundraising, and sales tech innovation. He’s built a strong reputation for transparency, regularly sharing detailed breakdowns of Trumpet’s funding journey—from investor outreach numbers to what worked (and what didn’t). His content offers an unfiltered view into startup life, packed with practical takeaways for founders navigating similar paths.

Beyond the numbers, Nick reflects on the emotional ups and downs of leading a growing company, making his content both relatable and informative. He also contributes to broader startup conversations—covering everything from product development to authentic leadership—making his profile a valuable resource for aspiring entrepreneurs, sales leaders, and tech enthusiasts alike.

What you can learn from his CEO brand

Nick is a master of transparent storytelling. His in-depth breakdowns of Trumpet’s funding journey, including metrics and outreach tactics, are highly valuable to fellow founders. He balances personal wins with honest challenges, building trust through openness. If you want to build a loyal following, be like Nick: share your playbook, not just your pitch.

6 takeaways from 13 CEOs who are crushing it on LinkedIn

The CEOs we've highlighted exemplify how strategic personal branding on LinkedIn can amplify leadership presence, foster trust, and drive business success. Here are actionable takeaways from their approaches:

1. Define and communicate your core values

Successful leaders articulate their unique strengths, leadership styles, and visions clearly. By consistently sharing content that reflects their core values, they build authenticity and trust with their audience.

2. Share authentic stories and experiences

Engaging narratives about personal journeys, challenges overcome, and lessons learned resonate deeply. CEOs who share such stories humanize their brand, making their leadership relatable and inspiring.

3. Engage in thought leadership

By offering insights, analyses, and predictions relevant to their industry, leaders position themselves as thought leaders. This not only showcases expertise but also fosters meaningful conversations with peers and followers.

4. Include visual and video content

Incorporating videos and visuals can enhance engagement. CEOs utilizing direct-to-camera videos or behind-the-scenes glimpses provide a more personal connection, catering to the growing preference for visual content on platforms like LinkedIn.

5. Maintain consistency across platforms

A cohesive personal brand across LinkedIn and other platforms reinforces credibility. Consistent messaging, tone, and visuals ensure that the audience receives a unified impression, strengthening brand recognition.

6. Engage actively with your network

Beyond posting content, actively engaging by commenting, sharing, and initiating discussions fosters a sense of community. Such interactions demonstrate approachability and a genuine interest in others' perspectives.

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