10 Slovak Executives You Should Follow to Level Up Your LinkedIn Game
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Looking to elevate your LinkedIn presence? Start by following the right people.
Using ChatGPT, we evaluated Slovakia’s most effective C-level executives and how they leverage the platform.
These leaders aren’t just sharing updates.
They’re using LinkedIn as a strategic tool for authority, visibility, and impact.
Study how they do it, learn what works, and use their example to raise the bar for your own presence.
Short on time but serious about LinkedIn? Start your free Will trial and create posts that engage, faster than ever.
Dalibor Cicman – CEO, GymBeam
Dalibor Cicman is not your typical retail executive. He started coding websites at 14 and founded his first e-commerce project at 16.
In 2014, he launched GymBeam in Košice, Slovakia, with a focus on data rather than gut feeling.
Under his guidance, the company grew from a small local shop into a dominant fitness retailer in Central and Eastern Europe.
Who Should Follow Dalibor Cicman?
- E-commerce founders building direct-to-consumer brands.
- Data analysts interested in how numbers drive retail decisions.
- Entrepreneurs looking for honest stories about scaling a business from scratch.
About GymBeam
GymBeam sells sports nutrition, healthy food, and fitness accessories.
The company generated €175 million in revenue in 2023 and employs over 500 people. It operates in 16 markets and ships thousands of orders daily using advanced automation.
LinkedIn content strategy
Dalibor writes about the hard numbers behind his business. He shares revenue milestones, year-over-year growth percentages, and logistics challenges.
His posts often explain how specific technical decisions, like warehouse automation, impact the bottom line. He also maintains a personal blog where he expands on these topics.
What makes Dalibor different?
He is a technical founder running a retail giant. Most CEOs in his position come from sales or marketing backgrounds, but Dalibor approaches problems like a programmer.
He uses his platform to share precise data that other private companies usually keep secret.
Key Takeaways for Your LinkedIn Strategy
- Publish your actual business results to build authority.
- Explain the "how" behind your company's growth.
- Connect technical improvements to business outcomes.
Where Dalibor can grow (on LinkedIn)
He could share more stories about the individual team members who built GymBeam.
Highlighting the people behind the algorithms would add a human element to his data-heavy feed.
Pavol Čekan – CEO, MultiplexDX International
Pavol Čekan is a scientist who returned home to make a difference. After years of cancer research at the National Cancer Institute in the US and the University of Iceland, he moved back to Slovakia to found MultiplexDX.
He became a public figure during the pandemic, helping to develop reliable PCR tests, and continues to advocate for Slovak science on the global stage.
Who Should Follow Pavol Čekan?
- Scientists and researchers transitioning into business.
- People interested in the future of cancer diagnostics.
- Slovaks who care about the local research ecosystem.
About MultiplexDX International
MultiplexDX develops technologies for precise cancer diagnostics.
The company focuses on eliminating cancer misdiagnosis by combining two visualization technologies. They also played a major role in developing LAMP and PCR tests during the COVID-19 crisis.
🔗 Visit MultiplexDX International
LinkedIn content strategy
Pavol shares updates on scientific awards, grants, and speaking engagements. He uses his profile to champion the work of Slovak scientists and often posts photos from conferences or labs.
His tone is passionate and community-focused, frequently praising his team and partners.
What makes Pavol different?
He bridges the gap between the lab and the boardroom. Pavol is a recognized expert with a PhD who can also speak to the general public about complex health topics.
His feed shows that a CEO can remain deeply involved in the scientific community.
Key Takeaways for Your LinkedIn Strategy
- Celebrate the achievements of your industry peers.
- Share photos from events to show your active participation.
- Use your voice to advocate for causes larger than your company.
Where Pavol can grow (on LinkedIn)
Pavol could write more short, educational posts explaining specific biotechnologies.
Breaking down complex science into simple terms would widen his audience beyond the academic and medical communities.
Martina Kandera – CCO, Slovak Telekom
Martina Kandera has spent two decades shaping how Slovaks connect with each other. She worked her way up at Slovak Telekom to lead the Mass Market segment, managing large teams and complex projects.
She is a strong voice for equal opportunities and often speaks about the reality of being a female leader in a major corporation.
Who Should Follow Martina Kandera?
- Women aiming for leadership roles in large corporate structures.
- Managers interested in customer experience and retail strategies.
- HR professionals focusing on diversity and inclusion.
About Slovak Telekom
Slovak Telekom is a leading telecommunications operator in Slovakia.
It provides fixed and mobile services, internet, and digital television to millions of customers. The company is part of the Deutsche Telekom Group.
LinkedIn content strategy
Martina posts about leadership style, corporate culture, and the importance of diversity. She shares personal reflections on managing teams and attending events like Equal Pay Day.
Her content often focuses on the human side of the telecom business rather than just products or tariffs.
What makes Martina different?
She combines high-level executive presence with relatable vulnerability. Martina discusses the challenges of balancing a demanding career with personal values.
Her long tenure at one company gives her a unique perspective on how corporate culture changes over time.
Key Takeaways for Your LinkedIn Strategy
- Share lessons learned from your long-term career journey.
- Advocate for social issues that impact your workplace.
- Post about your team's successes to demonstrate your leadership style.
Where Martina can grow (on LinkedIn)
She could share more specific examples of how customer feedback changed a product or service at Telekom.
Real-world stories about solving customer problems would demonstrate her expertise in the commercial sector.
Peter Krutil – CEO, Slovenská sporiteľňa
Peter Krutil leads the largest bank in Slovakia with a focus on digital change. He joined the bank's Board of Directors in 1998 and became CEO in 2018.
Under his watch, the bank has won multiple "Bank of the Year" awards and pushed for digital innovations like the George banking platform.
Who Should Follow Peter Krutil?
- Banking and finance professionals tracking market trends.
- Economists interested in the Central European region.
- Leaders managing digital transition in traditional industries.
About Slovenská sporiteľňa
Slovenská sporiteľňa is the largest commercial bank in Slovakia with over 2 million clients.
In 2022, the bank reported a net profit of €242.8 million. It is a member of the Erste Group and a key player in the country's housing and corporate finance markets.
LinkedIn content strategy
Peter shares financial results, macro-economic commentary, and updates on the bank's strategic direction. He writes about the impact of inflation, housing markets, and the role of banks in a modern economy.
His posts are professional and informative, often serving as official updates from the bank's top leadership.
What makes Peter different?
He is a career banker who understands the history of the Slovak financial market deeply. Peter uses his platform to explain the "why" behind banking decisions, such as interest rate changes.
He positions himself as a stable, knowledgeable guide in the financial world.
Key Takeaways for Your LinkedIn Strategy
- Use your position to interpret industry news for your followers.
- Share official company milestones with your personal commentary.
- Keep your tone steady and authoritative to build trust.
Where Peter can grow (on LinkedIn)
Peter could engage more with the startup and fintech community on LinkedIn.
Discussing partnerships between traditional banks and new tech players would add a fresh dimension to his content.
Filip Kuna – CEO, Engerio
Filip Kuna lives and breathes content marketing. He built his reputation by explaining how native advertising works and why "content is king."
As the head of Engerio, he manages a network that reaches the majority of the Slovak internet population, and he practices what he preaches by creating a massive volume of videos and posts.
Who Should Follow Filip Kuna?
- Marketing managers looking for practical tips on content distribution.
- Business owners who want to understand native advertising.
- Creators who need inspiration for consistency and volume.
About Engerio
Engerio is a content distribution platform.
Its technology helps advertisers reach 74% of Slovak internet users, which is about 2.7 million people. The company partners with major media outlets to place native articles and ads.
LinkedIn content strategy
Filip is extremely prolific, having created over 3,000 posts and 800 videos. He shares quick tips, behind-the-scenes looks at his agency, and interviews with other marketers.
His style is energetic, informal, and highly visual, often using video to grab attention in the feed.
What makes Filip different?
He leads by example. Filip doesn't just sell content services; he is one of the most active content creators in the Slovak business space.
His willingness to experiment with video formats and high-frequency posting sets him apart from more conservative executives.
Key Takeaways for Your LinkedIn Strategy
- Commit to a high posting frequency to stay top-of-mind.
- Use video to build a stronger personal connection.
- Share knowledge freely to prove your expertise.
Where Filip can grow (on LinkedIn)
Filip covers marketing broadly, but he could go deeper into specific case studies of Engerio's clients.
Showing "before and after" metrics for a specific campaign would provide hard proof of his methods.
Michaela Šišková – Co-CEO, Diagnose.Me
Michaela Šišková is a geneticist who turned into a tech entrepreneur. She co-founded DNA ERA to make genetic testing accessible to everyone.
Her success led to a merger with Diagnose.me, where she now serves as Co-CEO, combining her passion for DNA analysis with broader medical diagnostics.
Who Should Follow Michaela Šišková?
- Female founders in the tech and science sectors.
- People interested in personalized medicine and health prevention.
- Young entrepreneurs looking for role models in the startup scene.
About Diagnose.Me
Diagnose.me connects patients with leading medical specialists for second opinions.
The company recently merged with DNA ERA, a genetic testing provider co-founded by Šišková. Together, they offer comprehensive health insights ranging from MRI reviews to DNA predispositions.
LinkedIn content strategy
Michaela writes about the intersection of health, science, and business. She shares stories about the importance of preventive healthcare and her journey as a young female CEO.
Her posts often feature her speaking at conferences or receiving awards, reinforcing her status as a leader in health-tech.
What makes Michaela different?
She brings a scientific background to the startup world. Michaela understands the biological details of her product, which gives her credibility when talking to both patients and investors.
She represents a new generation of leaders who merge deep technical knowledge with business ambition.
Key Takeaways for Your LinkedIn Strategy
- Share your personal mission to connect with like-minded followers.
- Highlight your expertise by discussing industry-specific trends.
- Post about your company's impact on individual lives.
Where Michaela can grow (on LinkedIn)
She could share more about the specific challenges of merging two companies.
Writing about the integration process and cultural alignment would offer valuable lessons for other executives undergoing M&A.
Michal Meško – CEO, Martinus
Michal Meško is the face of the most beloved bookstore brand in Slovakia. He joined Martinus when it was a small offline shop and helped turn it into the country's internet bookstore pioneer.
He is known for building a company culture that genuinely loves books and values customer service above all else.
Who Should Follow Michal Meško?
- Retail leaders focused on customer experience (CX).
- Book lovers who want a look behind the shelves.
- Marketers studying how to build a "love brand."
About Martinus
Martinus is the largest internet bookstore and a major book retailer in Slovakia.
It operates a popular webshop and a network of physical bookstores with cafés. The company is consistently ranked among the most customer-centric brands in the region and reported an 8% increase in net sales revenue in 2024.
LinkedIn content strategy
Michal posts about books, company culture, and the retail business. He shares updates on new store openings, charity initiatives, and his own reading list.
His tone is humble and thoughtful, often reflecting on the role of stories and education in society.
What makes Michal different?
He focuses on "slow growth" and quality rather than aggressive expansion. Michal talks about business as a way to create value for the community, not just shareholders.
His genuine passion for books shines through every post, making him feel more like a fellow reader than a CEO.
Key Takeaways for Your LinkedIn Strategy
- Let your personal passion for your industry show.
- Focus on culture and values to attract loyal customers/talent.
- Share content that educates or inspires, rather than just sells.
Where Michal can grow (on LinkedIn)
Michal could write more about the operational side of running a hybrid online/offline retailer.
Insights into logistics or inventory management would appeal to a more technical business audience.
Livia Pastorekova – CEO, Lipa coaching & consulting
Livia Pastorekova moved from corporate HR roles to becoming a sought-after guide for leaders. As the head of Lipa, she uses her thousands of hours of coaching experience to help executives find their strengths.
She is a strong proponent of the Gallup strengths methodology and focuses on soft skills that drive hard results.
Who Should Follow Livia Pastorekova?
- Managers who want to improve their leadership skills.
- HR professionals interested in talent development.
- Individuals looking for career advice and self-improvement tips.
About Lipa coaching & consulting
Lipa provides coaching, training, and consulting services for teams and individuals.
The firm specializes in Gallup strengths assessments and leadership development programs. Livia herself has logged over 3,000 coaching hours with clients.
🔗 Visit Lipa coaching & consulting
LinkedIn content strategy
Livia shares advice on communication, team dynamics, and personal growth. She asks questions that prompt her followers to reflect on their own work habits.
Her posts often break down complex psychological concepts into practical tips for the workplace.
What makes Livia different?
She focuses entirely on the human element of business. Livia doesn't talk about revenue or tech stacks; she talks about how people feel and work together.
Her expertise in the Gallup framework gives her a specific, data-backed angle on soft skills.
Key Takeaways for Your LinkedIn Strategy
- Ask questions to start conversations in the comments.
- Share actionable advice that followers can use immediately.
- Focus on a specific niche (like Strengths) to build authority.
Where Livia can grow (on LinkedIn)
She could use video to demonstrate coaching techniques or role-play difficult conversations.
Seeing her in action would build even more trust with potential clients.
Štefan Maťovka – CFO, GymBeam
Štefan Maťovka proves that finance roles don't have to be boring. He joined GymBeam after years at Big 4 audit firms to manage the finances of a fast-growing e-commerce player.
He was a finalist for CFO of the Year in 2023 and leads a large team that handles everything from payroll to complex pricing algorithms.
Who Should Follow Štefan Maťovka?
- CFOs and finance directors in the tech sector.
- E-commerce professionals interested in profitability and unit economics.
- Students and auditors looking to move into corporate finance.
About GymBeam
GymBeam is a multichannel fitness retailer and manufacturer.
The finance department under Štefan grew from 17 to 34 people in one year to support a 60% revenue growth. They use robotic process automation (RPA) to handle thousands of transactions.
LinkedIn content strategy
Štefan writes about the intersection of finance and modern technology. He explains how his team uses automation to save time and how finance supports marketing departments.
He often shares slides or summaries from his presentations at conferences.
What makes Štefan different?
He talks about "Finance x Marketing" collaboration. Štefan explains that a modern CFO cannot just count costs but must understand how to invest in growth.
His focus on automation and data tools sets him apart from traditional finance leaders.
Key Takeaways for Your LinkedIn Strategy
- Show how your department supports the rest of the company.
- Share specific tools and technologies you use to work better.
- Post summaries of your public speaking appearances.
Where Štefan can grow (on LinkedIn)
Štefan could write more about the specific metrics he tracks daily.
Explaining his "CFO dashboard" would be incredibly valuable to other finance professionals building their own systems.
Juraj Malcho – CTO, ESET
Juraj Malcho guards the digital safety of millions. He has spent his career at ESET, moving from virus research to becoming the Chief Technology Officer.
He leads the global research teams that identify new cyber threats and build the technology to stop them.
Who Should Follow Juraj Malcho?
- Cybersecurity professionals and threat hunters.
- CTOs and IT managers responsible for company security.
- Tech enthusiasts interested in AI and malware trends.
About ESET
ESET is a global leader in digital security software.
Headquartered in Bratislava, it protects over 100 million users worldwide. The company is known for its NOD32 antivirus and has a massive network of research centers across the globe.
LinkedIn content strategy
Juraj shares deep dives into technical topics like AI limitations and new malware strains. He posts articles from ESET's security blog, WeLiveSecurity, and adds his own expert commentary.
His content is serious and educational, aimed at informing the industry about risks.
What makes Juraj different?
He is a technical authority with a global voice. Juraj doesn't just manage; he understands the code.
His skepticism about "AI hype" and his focus on proven security methods give his posts a grounded, realistic tone that experts appreciate.
Key Takeaways for Your LinkedIn Strategy
- Share industry reports and add your expert analysis.
- Take a firm stance on controversial tech topics (like AI).
- Focus on educating your audience to build long-term trust.
Where Juraj can grow (on LinkedIn)
Juraj could share more about the culture of his engineering teams.
Showing how ESET recruits and trains its researchers would interest talent and humanize the technical content.
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