11 Mexican CEOs You Should Follow on LinkedIn in 2025

CEOs to follow
July 29, 2025

If you’re already putting in the work on LinkedIn, you know how powerful the platform can be.

But sometimes, the best way to grow is to learn from people who are doing it with clarity, purpose, and consistency.

These 11 Mexican CEOs are great examples of that.

They’re not flooding the feed with polished PR. They’re sharing lessons from the trenches, reflecting on leadership, and creating content that feels thoughtful and real.

Some are building startups in Mexico’s fast-moving tech space. Others are leading some of the country’s most recognized companies. What connects them is how they show up. Not just as executives, but as people who care about growth, teams, and impact.

If you’re serious about using LinkedIn to grow your voice and build something meaningful, these are the Mexican business leaders worth following.

Andrés Conesa – Chief Executive Officer, Aeroméxico

🔗 Connect on LinkedIn

Andrés has been leading Aeroméxico since 2005, guiding the airline through both calm and turbulent times.

Under his leadership, Aeroméxico has become the most punctual airline in the world, while also setting new records for passenger numbers.

What stands out about Andrés is how he brings his leadership journey to life on LinkedIn. His posts focus not just on achievements but also on the people who make those milestones possible.

Who Should Follow Andrés?

  • Aspiring leaders in aviation and travel who want to gain real-world insights from a seasoned executive.
  • Operations and logistics professionals who appreciate data-driven results and practical applications.
  • Brand builders and storytellers who understand the value of sharing the story behind the brand.

About Aeroméxico

Aeroméxico has been a key player in Mexico’s aviation industry since 1934. Today, it holds a leading share of 39% of domestic traffic and 47% of international routes.

In 2024, Aeroméxico served over 25 million passengers and operated 197,000 flights with a fleet of 113 aircraft. The airline was also recognized with the Cirium Global On-Time Award, boasting an impressive 86.7% punctuality rate.

The company’s success is driven by innovations like AI scheduling tools and a continuous focus on people both within the company and among its passengers.

🔗 Visit Aeroméxico

LinkedIn Content Strategy

Andrés uses LinkedIn to share more than just statistics. He brings to light the story behind every achievement, like when Aeroméxico reached the milestone of 100 Boeing 737s.

His posts reflect on important topics such as sustainability, punctuality, and competition in the global aviation industry.

What makes his content stand out is the focus on the people behind the success. He makes sure to recognize the team’s contributions, showing that leadership is about collaboration.

How He Uses LinkedIn as a Branding Tool

  • Highlight milestones: Andrés shares concrete achievements such as fleet growth and punctuality awards, showing measurable progress.
  • Give credit to the team: He always mentions the people and partners involved, emphasizing collective success.
  • Educate followers: He connects company results to broader trends like AI and efficiency, providing valuable context.
  • Balance data and empathy: His posts combine hard facts with heartfelt celebrations of customer experience and service improvements.

What Makes Andrés Different?

Andrés uses LinkedIn to teach. His posts offer insight into how large-scale strategies are put into action and how results are achieved. For him, leadership is about building trust, ensuring reliability, and making extraordinary things feel routine.

He shows that leadership isn’t about being perfect but about being consistent and relying on the team to deliver.

Key Takeaways for Your LinkedIn Strategy

  • Celebrate meaningful milestones: Don’t just focus on small wins. Show your real progress.
  • Explain the "how" behind your achievements: Let your audience understand the work that goes into making success happen.
  • Give credit to your team: Acknowledge their contributions to highlight leadership and collaboration.
  • Connect your success to industry trends: Show that you’re engaged with the bigger picture and not just focused on your own company.

Where Andrés Can Grow (on LinkedIn)

Andrés could boost engagement by involving his followers more in the conversation. Asking about operational challenges or creating a poll on airline experiences could spark interaction. Highlighting voices from frontline staff, like pilots and ground crew, would add a more human element to his content and strengthen his connection with followers.

Maria Ariza – CEO, BIVA MX

🔗 Connect on LinkedIn

Ever feel like the financial world just wasn’t built for you? Maria Ariza gets it. In fact, that’s exactly why she helped build something new.

She’s the CEO of BIVA, Mexico’s second stock exchange, and the first to really champion small and mid-sized companies.

Before BIVA, if you were a growing business outside of Mexico City, good luck going public. Maria saw the gap and stepped right into it. Not with loud promises, but with a clear mission: make capital markets more inclusive, accessible, and modern.

And she’s doing it with style.

Who Should Follow Maria Ariza?

  • Entrepreneurs figuring out how to raise capital (especially outside the typical VC circles)
  • Women balancing family and leadership. Maria openly shares both sides of that journey
  • Anyone curious about where sustainability and finance meet

About BIVA MX

BIVA is a platform built for the underdogs.

Launched in 2018, it uses the same tech as NASDAQ, offers real-time market data, and gives Mexican businesses a real alternative to the traditional route.

Under Maria’s lead, BIVA has become more than a market. It’s a movement.

They’ve partnered with the European Commission’s high-level group on sustainable finance, pushed nearshoring into the spotlight at events in Brussels and London, and put ESG front and center.

Even better? In 2025, Maria was named Latin America’s CEO of the Year by Markets Media.

🔗 Visit BIVA MX

How Maria Uses LinkedIn

Maria uses LinkedIn like a stage: with purpose, and a lot of heart. One day she’s celebrating BIVA’s wins. The next, she’s sharing a throwback with her daughters or reflecting on a milestone.

You’ll see shoutouts to global partners, spotlights on women in finance, and personal notes that stop you mid-scroll. Her feed blends leadership with vulnerability, and it works.

How She Builds Her Brand on LinkedIn

  • Highlights global partnerships that show BIVA’s growing reach
  • Tags collaborators to bring her community into the spotlight
  • Leans into social impact themes like sustainability and inclusion
  • Celebrates milestones and awards with a human touch

What Makes Maria Ariza Different?

She’s not trying to be the loudest voice in the room. She’s the one making space for others to speak. Maria leads with intention, and she’s not afraid to show the messy, beautiful mix of ambition and family life.

One of her most touching posts? A photo of her accepting CEO of the Year… with her parents by her side.

She’s breaking glass ceilings, but she’s doing it with both feet on the ground.

Key Takeaways for Your LinkedIn Strategy

  • Tell the story behind the win
  • Tag people. It builds real connection
  • Don’t just share success. Share what it means to you
  • Stand for something. Purpose matters

Where Maria Can Grow

Maria’s writing is powerful, but imagine if we saw more of her in action. A short video from BIVA Day, a behind-the-scenes look at investor meetings, or even a casual Q&A about how a company can go public. Those things would hit. People don’t just want information. They want you.

Nazareth Black – CEO, Zacua México

🔗 Connect on LinkedIn

Nazareth Black isn’t your typical CEO. She’s the kind who steps into a male-dominated auto industry, looks around, and says, “Why not us?” Then she goes and builds Mexico’s first homegrown electric car.

Her story is about courage. It’s about proving that innovation, sustainability, and national pride can all live under the same hood.

If you’ve ever felt like big tech and green revolutions only happen in Silicon Valley or Shanghai, Nazareth’s here to say: “Think again.”

Who Should Follow Nazareth Black?

  • Anyone curious about how you actually build an EV from scratch in Mexico
  • Women who’ve been told they don’t belong in engineering, business, or leadership
  • People who love cheering for the underdog and want to see local innovation win

About Zacua México

Zacua is more than a car brand. It’s a statement.

Born in 2017, it builds compact, fully electric vehicles designed and assembled in Puebla. These aren’t concept cars. They’re real. People drive them. The MX2 and MX3 run up to 160 kilometers on a single charge and are built with about 60 percent local parts.

That’s huge.

They sold out their first 100 units. And here’s the kicker: most of the assembly line is led by women.That’s not common in this space. But it’s very Nazareth.

🔗 Visit Zacua México

Her LinkedIn Content Strategy

Nazareth treats LinkedIn like a window. She invites you in.

One day she’s walking you through the factory floor in Puebla. The next, she’s speaking at a major summit or calling out government policies that ignore local EV makers.

It’s not just updates. It’s storytelling. You feel like you’re there with her.

How She Uses LinkedIn as a Branding Tool

  • Puts a spotlight on the people behind Zacua, not just the tech
  • Shares hard truths about industry struggles and government blind spots
  • Talks up Mexican-made innovation like it’s something to be proud of
  • Shows up consistently as both a leader and a human

What Makes Nazareth Different?

She doesn’t sugarcoat things.

She calls out problems, but she also celebrates wins, like that first car rolling off the line. And she never forgets the people behind the mission.

She’s building EVs, yes, but also building belief that Mexico can do incredible things.

Key Takeaways for Your LinkedIn Strategy

  • Let people behind the curtain
  • Use your voice to push for change
  • Be real. Be consistent. Be proud
  • Celebrate the small wins. They matter too

Where She Can Grow on LinkedIn

Nazareth already has a powerful message. But imagine short videos showing the hum of the factory, the car doors clicking shut, or a quick chat with one of the engineers. A little sound and motion could turn her story into a movement.

Ignacio Caride – President & CEO, Walmart de México y Centroamérica

🔗 Connect on LinkedIn

Ignacio Caride is the kind of leader who makes you want to pay attention. As the President and CEO of Walmart de México y Centroamérica, he’s actively shaping the future of a huge company.

From driving digital transformation to staying committed to sustainability, Ignacio is leading Walmart through some pretty exciting changes.

If you’re looking for a real-world example of leadership that blends innovation with purpose, his LinkedIn is definitely worth following.

Who Should Follow Ignacio Caride?

  • Anyone interested in retail or business leadership
  • People curious about how big companies innovate (and do it well)
  • Those who want to learn how to build a business with purpose, not just profits

About Walmart de México y Centroamérica

Walmart de México y Centroamérica is huge:

We’re talking over 2,500 stores spread across six countries. But it’s not just the number of stores that’s impressive. The company is making a real impact in digital and sustainability.

E-commerce sales are on the rise, and Walmart is focusing on local sourcing and reducing waste.

These efforts are shaping the future of retail, especially in a region that’s ripe for growth.

🔗 Visit Walmart de México y Centroamérica

Ignacio’s LinkedIn Content Strategy

What’s great about Ignacio’s content on LinkedIn?

It’s real, it’s engaging, and it’s always packed with value.

He doesn’t just post company updates or industry stats (though those are definitely included). He shares his perspective on leadership, the importance of digital transformation, and how businesses can create lasting impact.

Ignacio is all about transparency, showing not just what works, but also what challenges Walmart faces as a leader in retail. His posts give you a window into the company’s culture and vision.

How Ignacio Uses LinkedIn as a Branding Tool

  • Talks about Walmart’s core values and vision
  • Highlights their commitment to sustainability and community
  • Shares personal leadership insights to build trust and transparency

What Makes Ignacio Caride Different?

Ignacio’s leadership is about creating a long-lasting, positive impact. He balances innovation with human connection.

While Walmart’s digital transformation is a huge focus, he never forgets the people who make the business tick: employees, customers, and partners.

Ignacio’s leadership style feels authentic and approachable, which is rare in leaders of his caliber.

Key Takeaways for Your LinkedIn Strategy

  • Focus on sharing both your wins and your struggles
  • Build trust by showing your human side—not just the polished version of yourself
  • Make your audience feel like they’re part of the journey, not just observers

Where Ignacio Caride Can Grow (on LinkedIn)

Ignacio’s already doing a great job sharing updates on Walmart’s digital transformation and sustainability efforts. But imagine if he dove deeper into behind-the-scenes moments, like how his team approaches big decisions or handles challenges. More stories like that could make him even more relatable, especially to young professionals just starting their careers in retail or tech. People want to know how you lead when things get tough. It’s that vulnerability that creates true connection.

Gerardo Sordo – Founder & CEO, BrandMe

🔗 Connect on LinkedIn

Have you ever wondered how some people just get personal branding?

Gerardo Sordo is one of those people.

As the founder and CEO of BrandMe, he has made it his mission to help individuals and businesses build authentic brands that resonate. He is not just talking the talk; he is walking the walk, and you can see it in everything he shares.

If you are looking to up your branding game, his LinkedIn is a goldmine of tips, tricks, and real-world insights.

Who Should Follow Gerardo Sordo?

  • Entrepreneurs wanting to build a brand that feels real
  • Marketing pros who want to stay ahead of the curve in digital branding
  • Anyone who is tired of seeing cookie-cutter branding advice and wants something more personalized

About BrandMe

BrandMe is all about helping people and businesses stand out, not by mimicking others but by embracing their true selves.

The company offers personalized strategies for building personal brands, mastering social media, and connecting with the right audience.

Gerardo’s vision has turned BrandMe into a trusted partner for professionals and companies who want to make an impact.

BrandMe is all about getting noticed for the right reasons.

🔗 Visit BrandMe

Gerardo’s LinkedIn Content Strategy

Everything Gerardo shares is packed with value. His LinkedIn feed is a mix of branding tips, stories from his clients, and insights into the digital marketing world.

He makes it easy to understand what works and why. It is not about vague advice; it is actionable, step-by-step stuff that you can take and use right away.

Plus, Gerardo does something that a lot of leaders miss: he engages. He is not just talking at you; he is talking with you. He responds to comments, starts conversations, and makes you feel like part of the journey.

How Gerardo Uses LinkedIn as a Branding Tool

  • Shares bite-sized tips that you can actually apply to your own brand
  • Posts real client success stories to show what BrandMe can do
  • Interacts with his community by commenting, answering questions, and starting discussions

What Makes Gerardo Sordo Different?

What sets Gerardo apart is his focus on authenticity. He is not interested in building fake personas. Instead, he helps people tap into what makes them real, and that is what creates powerful, lasting brands.

He is also incredibly transparent about his journey, sharing both the highs and lows of building a business. That vulnerability makes him relatable.

He is a guy who has been there and knows what it takes to get from where you are to where you want to be.

Key Takeaways for Your LinkedIn Strategy

  • Share practical, bite-sized advice that helps people take immediate action
  • Be genuine. Don’t just show the polished version of yourself, show the real you
  • Engage with your audience. LinkedIn is not just a place to post; it is a place to connect

Where Gerardo Sordo Can Grow (on LinkedIn)

Gerardo’s LinkedIn content is already impressive, but there is always room to grow, right? He could start sharing more behind-the-scenes moments of BrandMe’s growth. Maybe even dive into the challenges he faces as a founder. People love to hear about how others navigate tough decisions and setbacks. Video content could also be a game-changer. Whether it is a quick tip or an in-depth branding workshop, seeing him in action could take his engagement to the next level.

Roberto Ordorica – CEO, ALIGNMEX Real Estate Capital

🔗 Connect on LinkedIn

Roberto Ordorica didn’t start with real estate, but once he landed here, he brought the full weight of global finance with him.

After years on Wall Street, including time at Morgan Stanley, he came back to Mexico with a mission: to create a bridge between global investors and one of the fastest-growing real estate markets in Latin America.

Imagine trying to raise capital from New York and deploy it in Mexico City, all while keeping things transparent, secure, and scalable. That’s the challenge Roberto took on when he launched ALIGNMEX.

And based on the way he shares his journey on LinkedIn, it’s clear he’s not just about numbers. He’s about trust, discipline, and making complex things feel doable.

Who Should Follow Roberto Ordorica?

  • You work in real estate and want to understand how capital really flows
  • You’re a finance grad dreaming of launching your own thing someday
  • You want to learn how to build investor confidence from the ground up

About ALIGNMEX Real Estate Capital

ALIGNMEX is all about helping global investors tap into real estate opportunities in Mexico. From residential developments to commercial assets, their team builds and manages projects with the kind of structure that makes Wall Street folks feel right at home.

On Crunchbase, you’ll see ALIGNMEX positioned as a go-to partner for institutional investors, family offices, and private equity players. Their focus? High-quality, high-potential properties in cities where the demand is real and the growth is steady.

🔗 Visit ALIGNMEX Real Estate Capital

His LinkedIn Content Strategy

Roberto’s content feels like getting investment advice from someone who’s been in the room where the big decisions happen.

He’s not posting daily selfies or inspirational quotes. Instead, you’ll find smart takes on the Mexican economy, behind-the-scenes moments from real estate projects, and thoughts on what it takes to earn investor trust. It’s like a private masterclass, only public.

How He Uses LinkedIn as a Branding Tool

  • Highlights real-world project wins and milestones
  • Breaks down complex financial trends in simple terms
  • Adds context to news by sharing his own take
  • Shows his team in action to build credibility

What Makes Roberto Ordorica Different?

Roberto makes investing feel human.

His posts look like they’re coming from someone who’s been through tough negotiations and came out wiser.

He doesn’t pretend to have all the answers, but he knows how to ask the right questions. That kind of humility builds trust fast.

Key Takeaways for Your LinkedIn Strategy

  • Share stories, not just stats
  • Post less often, but say something worth reading
  • Don’t be afraid to show your process
  • Give people a reason to trust your perspective

Where Roberto Ordorica Can Grow (on LinkedIn)

Roberto could peel back the curtain a bit more. What’s it really like building a firm like ALIGNMEX? What moments tested him? What early mistakes shaped how he operates today? Those stories would hit home for young professionals trying to figure it out and make his content even more magnetic.

Jaime Muguiro – CEO, Cemex

🔗 Connect on LinkedIn

Jaime Muguiro’s career story is nothing short of inspiring.

He joined Cemex back in 1996, and since then, he’s worked across the Mediterranean, Latin America, the Caribbean, and the U.S., steadily climbing the ranks.

His LinkedIn post from three months ago captures the essence of his journey:

“I begin a new chapter in my journey … stepping into the role of Chief Executive Officer after 29 years… Cemex is at a pivotal inflection point.”

It’s a milestone that speaks volumes about his commitment to both his career and the company.

Who Should Follow Jaime Muguiro?

  • Professionals in industrial operations and supply chain: Jaime’s insights on efficiency and scaling will resonate with those navigating similar challenges.
  • Investors and financial analysts: Those interested in debt reduction and geographic portfolio management will find Jaime’s approach invaluable.
  • Employees and aspiring leaders: Jaime’s path from regional roles to CEO offers a blueprint for those looking to climb the corporate ladder in multinational manufacturing firms.

About Cemex

Cemex is a global leader in cement, ready-mix concrete, aggregates, and urbanization solutions.

With over 1 million followers on LinkedIn, the company has recently achieved its debt reduction goals, streamlined operations, and is gearing up for the next phase of growth, especially in the U.S. through strategic acquisitions and operational improvements.

🔗 Visit Cemex

LinkedIn Content Strategy

Jaime’s LinkedIn is a reflection of significant milestones. His transition to CEO, strategic shifts, and updates that show how Cemex is evolving.

His posts mix gratitude, professionalism, and a clear vision for the company’s future.

He’s all about storytelling, focusing on key moments rather than flashy visuals. It’s a strategy rooted in authenticity and transparency.

How He Uses LinkedIn as a Branding Tool

  • Authenticity & Gratitude: Jaime often begins by thanking mentors, colleagues, and his support system.
  • Transparency on Strategy: He doesn’t shy away from sharing Cemex’s financial position, especially after achieving debt reduction.
  • Team-Centric Storytelling: Jaime highlights events like town halls and cross-border visits, showcasing his leadership in action.

What Makes Jaime Different?

Jaime’s journey isn’t about starting at the top. It’s about rising through the ranks with deep operational knowledge and a commitment to customer-first innovation.

His leadership is a balance of technical expertise and people-first values.

Key Takeaways for Your LinkedIn Strategy

  • Celebrate your personal and organizational milestones with story-driven posts.
  • Be transparent about your company’s financial and strategic goals.
  • Share team moments that highlight your leadership and collaboration.

Where Jaime Can Grow on LinkedIn

Jaime’s strategy is strong, but adding more visual content could elevate his presence. Short videos, perhaps offering behind-the-scenes insights or updates on new projects, could increase engagement. Thought leadership posts on trending topics like sustainability or digital transformation would also appeal to a broader audience.

Nima Pourshasb – CEO & Co-founder, minu

🔗 Connect on LinkedIn

Nima Pourshasb is a perfect blend of ambition and empathy.

A Harvard MBA turned fintech leader in Mexico, Nima co-founded minu to provide workers with financial wellness tools like earned wage access.

One of his standout posts reads, “Thrilled to share minu’s US$30mm raise, after growing 5X our ARR in 2022…”

His tone? It’s all about making a difference in people’s lives.

Who Should Follow Nima Pourshasb?

  • Fintech founders and startup leaders: Especially those focused on employee financial wellness or earned wage access.
  • HR professionals and wellness specialists: Nima offers valuable insights on measuring employee benefits and maximizing their impact.
  • Investors and business builders: If you’re interested in scaling SaaS businesses in Latin America, Nima’s approach to growth and profitability is worth learning from.

About minu

minu is a Mexican fintech startup that provides 30+ employer-driven benefits, including earned wage access and gamified savings.

The company recently closed a US$30 million Series B round, with top global investors backing it. In 2022, minu achieved 5X growth in its ARR and is on the brink of profitability.

🔗 Visit minu

LinkedIn Content Strategy

Nima balances major milestone announcements with expert commentary.

Whether it's fundraising news or tips on how HR teams can better quantify wellness programs, Nima’s posts mix celebration with valuable insights.

He also uses external links, such as mentions in TechCrunch or Business News, to contextualize his company’s growth and relevance.

How He Uses LinkedIn as a Branding Tool

  • Milestone Transparency: From raising funds to achieving significant growth, Nima openly shares key business accomplishments.
  • Thought Leadership: He frequently writes about HR strategy and employee wellness, positioning himself as an authority in the space.
  • Industry Recognition: Nima’s posts highlight accolades like the KPMG Tech Innovator Award, adding credibility and building trust.

What Makes Nima Different?

What sets Nima apart is how he combines hard growth metrics with a deep, values-driven approach.

He ties the numbers to the wellbeing of employees and their broader societal impact. It’s a narrative that goes beyond profits, focusing on purpose.

Key Takeaways for Your LinkedIn Strategy

  • Don’t shy away from sharing bold numbers, whether it’s revenue growth or funding raised.
  • Blend mission-driven messaging with concrete, measurable results.
  • Use industry awards and recognitions as credibility boosters.

Where Nima Can Grow on LinkedIn

Nima’s content could benefit from more dynamic formats, like video interviews or customer stories. Featuring voices from team members or HR leaders who use minu could make the content feel more relatable and peer-driven, fostering stronger community engagement.

Jaime Mendoza – CEO, GO BEYOND DESIGN

🔗 Connect on LinkedIn

Jaime Mendoza is a designer who’s reshaped the way we experience brands.

From La Paz, Bolivia, to the tech hubs of California, Jaime’s story is nothing short of inspiring.

He’s worked with global brands like Tesla and Toyota, but it wasn’t until he founded GO BEYOND DESIGN in Querétaro, Mexico, that he truly hit his stride.

His agency isn’t just about creating cool designs; it's about telling stories that make an impact. Jaime firmly believes that design is a tool to connect people, and his work reflects that passion.

When you scroll through his LinkedIn, it’s like taking a behind-the-scenes tour of his creative world, whether it's a glimpse of his design process or a story from his journey, Jaime brings it all to life.

Who Should Follow Jaime Mendoza?

  • Aspiring designers who want to see what’s possible when creativity meets strategy
  • Event professionals searching for inspiration on how to elevate brand experiences
  • Creatives who want to learn how design can tell a deeper story

About GO BEYOND DESIGN

GO BEYOND DESIGN is a creative agency that goes beyond the typical. They focus on branding, packaging, and immersive design that not only looks good but feels personal.

From helping brands tell their story in a way that truly connects to designing unique event experiences, they blend strategy with artistry.

🔗 Visit GO BEYOND DESIGN

LinkedIn Content Strategy

Jaime’s LinkedIn is a mix of personal storytelling and professional insights.

He shares the highs and lows of his career, like the time a coin toss changed his life and led him to San Francisco.

But it’s not just about him. He uses his platform to showcase the work his team does at GO BEYOND DESIGN, offering sneak peeks of creative projects and showing how they turn vision into reality.

His posts make you feel the passion behind their work.

How He Uses LinkedIn as a Branding Tool

  • Showcases behind-the-scenes moments that add depth to his brand
  • Shares personal stories that make his professional journey relatable
  • Highlights big projects with global brands to establish authority

What Makes Jaime Different?

Jaime is all about authenticity.

His designs are powerful, but what makes him stand out is how he uses his own journey to connect with others.

Whether it’s the risk he took by moving to the Bay Area or his genuine love for storytelling, Jaime doesn’t shy away from showing who he really is. And that’s what makes his LinkedIn a refreshing experience.

It’s about creating a deeper connection with his audience.

Key Takeaways for Your LinkedIn Strategy

  • Share your story. People connect with people, not just brands
  • Give your audience a glimpse into your creative process
  • Don’t be afraid to show vulnerability. It makes you more relatable

Where Jaime Can Grow on LinkedIn

If Jaime started doing live sessions or video tours of his projects, we think it could take his LinkedIn presence to the next level. Giving us an inside look at his design process would be incredibly engaging. Plus, adding more interactive content could help create even more connection with his audience.

Jorge Jiménez – CEO & Co-Founder, Conectamos

🔗 Connect on LinkedIn

Meet Jorge Jiménez, an entrepreneur who’s reshaping the way we think about logistics.

After years of navigating the challenges of last-mile delivery, Jorge co-founded Conectamos, a company that’s turning the logistics game on its head with AI.

Why? Because in Latin America, logistics is broken. Too many players, too many gaps.

And that’s where Conectamos comes in.

They’re the bridge that connects e-commerce businesses with the right carriers, optimizing delivery times and minimizing fraud.

Jorge’s LinkedIn is full of updates on their tech progress and milestones, but also real talk about the challenges of building a business in the logistics space.

Who Should Follow Jorge Jiménez?

  • E-commerce business owners looking to improve their logistics game
  • Tech-savvy entrepreneurs interested in AI and supply chain solutions
  • Anyone frustrated with the inefficiencies of traditional delivery systems

About Conectamos

Conectamos is revolutionizing delivery across Latin America with AI-powered logistics solutions.

The platform connects e-commerce businesses with a network of local and regional carriers, streamlining the entire delivery process.

Their goal is to reduce fraud, increase efficiency, and simplify logistics no matter how complex the delivery needs may be.

🔗 Visit Conectamos

LinkedIn Content Strategy

Jorge’s LinkedIn strategy is all about transparency.

He talks openly about the logistics challenges Conectamos is solving, often breaking down complex issues into digestible posts.

He explains why tech matters, making the content relatable to anyone who’s tried to ship a product or deal with delayed deliveries.

His posts also highlight big company milestones, like securing funding or forming new partnerships, which help to build credibility and trust with his followers.

How He Uses LinkedIn as a Branding Tool

  • Uses data-driven posts to showcase Conectamos’ impact
  • Shares company wins, like funding rounds, to build authority
  • Posts about logistics challenges and how Conectamos addresses them

What Makes Jorge Different?

Jorge’s willingness to talk about the tough stuff makes him stand out.

He doesn’t sugarcoat the challenges of building a tech startup in logistics. Instead, he uses those challenges to show how Conectamos is solving real-world problems.

This honesty builds trust, and his willingness to open up about the hurdles of scaling a startup makes his brand more human and approachable.

Key Takeaways for Your LinkedIn Strategy

  • Don’t just share successes. Talk about the struggles too
  • Use real data to back up your claims and show your impact
  • Be transparent about your journey. People will respect you more for it

Where Jorge Can Grow on LinkedIn

Jorge could bring even more value by sharing case studies or customer testimonials. Highlighting how Conectamos has helped specific businesses would make the platform even more relatable. Plus, hosting live Q&A sessions on LinkedIn would engage his audience and create deeper connections with followers interested in logistics.

Felipe Servin – Founder & CEO, Sati

🔗 Connect on LinkedIn

Felipe Servin’s LinkedIn is where Bitcoin meets real-world solutions.

As the founder of Sati, he’s built a fintech platform that lets people send Bitcoin and stablecoins using WhatsApp.

Why? Because he knows how complicated cross-border payments can be, especially in Latin America.

Felipe saw an opportunity to simplify that process using the tools people already have in their hands: smartphones and WhatsApp.

Now, instead of relying on expensive remittance services, people can send money across borders almost instantly using crypto.

Felipe shares this mission on LinkedIn, mixing updates on funding rounds with his thoughts on the future of crypto and digital currencies.

Who Should Follow Felipe Servin?

  • Crypto enthusiasts who want to learn about practical use cases for Bitcoin
  • Fintech innovators looking to disrupt traditional financial systems
  • LatAm residents looking for simpler, cheaper ways to send and receive money

About Sati

Sati is a platform that simplifies cross-border payments through WhatsApp.

By enabling Bitcoin and stablecoin transfers, they’ve made sending money to and from Latin America easier and cheaper.

With backing from prominent investors like Tim Draper and Ricardo Salinas Pliego, Sati is poised to change the way people think about remittances.

🔗 Visit Sati

LinkedIn Content Strategy

Felipe’s LinkedIn strategy is all about sharing what’s next in the world of crypto and remittances.

His posts are about more than just his company’s growth; he also shares educational content about how Bitcoin and stablecoins can make financial services more accessible.

Felipe’s enthusiasm for crypto is contagious, and he invites his followers to learn with him about how digital currencies can solve real-world problems.

How He Uses LinkedIn as a Branding Tool

  • Shares updates about Sati’s milestones, like funding rounds and new partnerships
  • Posts thought leadership content on the future of Bitcoin and digital currencies
  • Engages with the crypto community and shares insights from conferences and events

What Makes Felipe Different?

Felipe’s excitement for crypto is infectious. Make no mistake. He’s building a movement.

His vision for a world where financial services are accessible to everyone, no matter their location, is clear in every post.

Felipe combines his passion for Bitcoin with his dedication to solving real problems, which makes his approach to remittances stand out.

Key Takeaways for Your LinkedIn Strategy

  • Share your milestones, but also share your vision for the future
  • Educate your audience about the impact of your work
  • Use LinkedIn to build excitement around your product and industry

Where Felipe Can Grow on LinkedIn

Felipe could take his LinkedIn game further by showcasing more user stories,showing how people are actually using Sati to send money. He could also start hosting live Q&A sessions to answer people’s questions about crypto adoption, which would increase engagement and build a stronger community.

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