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Your LinkedIn presence is either building your business or blending into the noise. These Brazilian CEOs get it.
They show up, share what moves the needle, and turn every post into an opportunity: more reach, more trust, more deals.
If you want to stand out, grow your network, and turn your profile into real leverage, study how these leaders do it.
The smartest move? Follow them today and borrow every play that works.
Cesar Gon – CEO & Founder, CI&T
Cesar Gon didn’t take the usual route to tech leadership. He’s a self-taught coder from Brazil who started building chess programs in his teens just for fun.
That passion soon morphed into purpose.
In 1995, while still chasing a PhD, he co-founded CI&T as a side project. What followed? A relentless pursuit of innovation that turned a small local firm into a global, NYSE-listed leader.
Cesar’s superpower? Blending agile, lean, and digital thinking into what he calls lean digital. It’s the framework that has fueled CI&T’s transformation across continents and industries for nearly three decades.
Who Should Follow Cesar Gon?
- Tech professionals who want a practical path from agile to impact
- Startup founders building for scale without burning out their teams
- Leaders looking to turn long-term vision into everyday action
- Anyone who wants LinkedIn to feel more real, less brag, more story
About CI&T
With around 7,400 team members in 25 countries, CI&T helps enterprise brands like Domino’s, Audi, Nestlé, and Coca-Cola go from digital intent to digital impact.
In Q1 2025, CI&T brought in USD 110.9 million, up 13.7% YoY (constant currency), and grew net profit by nearly 65%. Its Q4 2024 numbers told a similar story: R$ 656.5M in revenue (up 25.6%) and R$ 61.7M in net profit (up 169%).
LinkedIn Content Strategy
Cesar uses LinkedIn like a journal.
He shares reflections, milestones, and the occasional office joke (“yes, I wore a headband to work”).
When CI&T hit 30 years, he wrote: “Overnight success that took three decades to build.” That single post earned over 1,200 likes and 200 comments. It resonated not because it shouted success, but because it felt honest.
He doesn’t try to impress. He tries to connect. From AI to organizational change, Cesar’s posts make big topics feel personal and possible.
How He Uses LinkedIn as a Branding Tool
- Tells stories that celebrate the journey, not just the outcome
- Tags partners and peers to uplift others and deepen credibility
- Spotlights CI&T’s values, not just its wins
What Makes Cesar Gon Different
While many CEOs focus on highlights, Cesar leans into the whole picture. He talks about experiments that failed, how they recalibrated, and why “creative dissatisfaction” is a mindset worth cultivating.
His posts are about what it takes to keep evolving. That honesty makes his leadership feel grounded, not glossy.
Key Takeaways for Your LinkedIn Strategy
- Don’t just post stats. Show the story behind the numbers
- Celebrate milestones, but explain what they mean
- Share lessons, not just results
- Add personality. Even a headband can make a point
- Stay rooted in your values and let them lead the narrative
Where Cesar Gon Can Grow (on LinkedIn)
- Experiment with short-form or video. Bite-sized posts could widen reach
- Prompt deeper engagement by inviting conversation, not just applause
Cesar Gon’s LinkedIn presence feels like a conversation with a mentor. He’s not there to sell or show off. He’s there to reflect, share, and grow with his audience, not above them.
Fabricio Bloisi – CEO, Prosus
Fabricio Bloisi began his journey in tech as a computer science graduate from UNICAMP, eager to build things that last.
In 1998 he founded Movile, which grew into a Brazilian mobile tech powerhouse. In 2013 he transformed iFood, a 20-person startup, into Latin America’s leading delivery platform.
That path led him to Prosus, where he took over as Group CEO in July 2024, charged with uniting its global ecommerce and food-delivery investments under one vision.
He shares his journey on LinkedIn in ways that motivate others to lead with vision and impact.
Who Should Follow Fabricio?
- Entrepreneurs aiming to scale startups from small teams to large platforms
- Tech professionals curious about turning innovation into growth
- Leaders hoping to blend profit with purpose across global markets
About Prosus
Prosus is a global tech investment and operating group based in Amsterdam. It’s one of the biggest investors in ecommerce, food delivery, fintech, classifieds, edtech, and more.
Under Fabricio’s leadership, Prosus grew ecommerce revenue 21 percent in fiscal 2025 to US $6.2 billion. Adjusted EBIT rose nearly 12x, reaching US $443 million. iFood revenue climbed 30 percent, while profits surged 178 percent to US $226 million.
In early 2025 Prosus also acquired Just Eat Takeaway for €4.1 billion, aiming to apply iFood’s playbook on AI and logistics across Europe.
His LinkedIn Content Strategy
Fabricio uses LinkedIn to share results alongside context. His FY2025 update broke down key metrics: growth, profits, and strategy, while connecting them to the company’s mission and culture.
His tone stays clear and focused on the team behind the numbers.
He also highlights strategic moves, like the Just Eat deal or Asia investments, through digestible takes that bridge local progress and global ambition.
How He Uses LinkedIn as a Branding Tool
- Shares milestone outcomes with gratitude for teams
- Explains strategy in simple, relatable language
- Marks major deals and expansions with clear takeaways
What Makes Fabricio Different?
Fabricio stands out by pairing numbers with narrative.
When he posts, you feel his confidence but also his sense of purpose. He’s not just reporting milestones, he’s connecting them to a bigger story about building a more effective and meaningful ecommerce ecosystem.
Key Takeaways for Your LinkedIn Strategy
- Share both results and why they matter
- Celebrate your team when you post good news
- Explain big moves in plain terms that non-experts can grasp
Where Fabricio Can Grow
His updates are strong, but more behind-the-scenes glimpses, like a day at Prosus HQ or a snapshot from a board meeting, could deepen emotional connection. Live Q&As or mini-videos explaining strategy would help put a face to the leadership voice.
Fabricio’s LinkedIn reminds us that ambitious leadership becomes inspiring when you share both progress and purpose—together.
Eduarda Tolentino – CEO, BRZ Empreendimentos e Construções S/A
Eduarda Tolentino’s journey at BRZ is inspiring.
Trained as a lawyer, she joined the company’s legal team in 2013. Just two years later, she became a partner and Commercial Director.
By 2020, she stepped into the CEO role. Two years after that, she also took on the position of President of the Board of Directors.
Throughout her rise, she’s helped BRZ evolve into more than a real estate company. She’s positioned it as a leader in high-quality, affordable housing.
Her presence on LinkedIn feels grounded and personal. She often shines a light on her team, shares behind-the-scenes wins, and uses her voice to champion ESG initiatives and inclusive leadership.
Who Should Follow Eduarda Tolentino?
- Mid-career women looking for leadership role models in construction and real estate
- Professionals interested in socially responsible urban development
- Advocates for housing inclusion and innovation
About BRZ Empreendimentos e Construções
BRZ focuses on affordable housing in Brazil through the Minha Casa, Minha Vida program. But it doesn’t stop there. The company brings sustainability and digital innovation into every build.
In Q3 2024, BRZ hit R$293 million in net revenue, marking its second straight record-breaking quarter. Margins neared 15%. Over the past year, BRZ passed R$1 billion in total revenue and celebrated its 100th completed project, directly improving the lives of over 28,000 families.
The company is also certified as a Great Place to Work and has earned the “Casa Azul+” sustainability seal on several developments.
LinkedIn Content Strategy
Eduarda shows what it looks like from the inside. Her posts highlight BRZ’s people: their growth, their milestones, and their stories.
She shares updates from major events like SXSW and reflects on how new global trends can be brought home and applied.
She also gives visibility to internal programs like leadership development cohorts. Her content positions BRZ as a company that invests in both innovation and people.
How She Uses LinkedIn as a Branding Tool
- Shares team journeys to show company values in action
- Connects business growth to societal impact
- Elevates sustainability wins to build trust and credibility
What Makes Eduarda Tolentino Different
Eduarda’s posts feel human. She tells real stories about real people.
Whether she’s spotlighting a team member who started as a client or celebrating an internal promotion, her content resonates because it’s rooted in emotion and purpose.
She avoids stiff corporate speak. Instead, she offers a view into how leadership can feel personal, and why it should.
Key Takeaways for Your LinkedIn Strategy
- Focus on stories that reveal culture and purpose
- Connect financial success to real-world outcomes
- Share how your company grows people, not just numbers
- Use industry events to add fresh insight your network can apply
Where Eduarda Tolentino Can Grow (on LinkedIn)
- Add short video clips to show more behind-the-scenes moments and project reveals
- Launch Q&As or polls to engage her audience in conversations about housing and impact
- Promote her newsletter, Construção Civil Por Eduarda, to deepen her thought leadership and reach
Eduarda Tolentino’s approach to LinkedIn shows what happens when leadership is built on purpose, not polish. Her blend of storytelling, strategy, and heart creates a connection that goes far beyond likes or shares.
Guta Tolmasquim – CEO, Purple Metrics
Some leaders shape brands. Guta Tolmasquim went a step further. She built a way to measure them.
After years of working closely with over 300 Latin American brands through Brand Gym, she noticed something frustrating.
Teams were investing serious energy into brand-building but couldn’t clearly see if it was actually paying off. That kind of uncertainty wears on you, especially when you're trying to convince stakeholders your work matters.
In 2021, Guta launched Purple Metrics to solve exactly that. She brought years of deep listening to the real struggles branding teams face.
Her background in strategy, combined with a gift for breaking down complex topics, helped her create a tool that makes brand performance visible and actionable.
Guta has become a go-to voice in the space, speaking at stages like RD Summit and Fire Festival.
On LinkedIn and TikTok, she’s known for content that feels like a conversation, not a lecture.
Her posts simplify tough branding questions, often starting with a real moment; a call with a CMO, a question from a founder, or something overheard at a café.
Who Should Follow Guta?
- Marketers tired of proving their worth without real numbers
- CMOs under pressure to justify top-of-funnel spend
- Founders who want a brand that works, not just one that looks nice
If you’ve ever sat through a meeting trying to explain why brand matters, you’ll probably find her insights refreshingly useful.
About Purple Metrics
Purple Metrics is a São Paulo-based platform that helps teams make sense of their brand’s impact.
Since 2021, it’s been giving companies a clearer picture using AI and real data. Whether it’s OOH billboards or influencer shoutouts, it shows how brand actions translate into real results.
And it’s not just potential. It’s proof.
Onfly learned that 1 in 5 of their sales came from airport ads. Trinks saw that 6% of their free trials were directly tied to influencers. These are the kinds of insights that make people sit up in meetings and go, “Wait, seriously?”
After raising $1.2 million from Astella, 040 Ventures, and Endeavor, Purple Metrics joined the Scale-Up Endeavor program and was named one of Brazil’s “100 Startups to Watch.”
Why Guta’s LinkedIn Works
Her content feels grounded. Like you’re talking to someone who’s been in the trenches and still loves the work.
You’ll find long-form takes that unpack big questions, like why brand strategy often gets deprioritized.
But there’s balance. She also shares quick hits; playlist recs, event moments, or asking for votes on her SXSW talk.
There’s something consistent in the way she writes. She respects her audience’s time but still gives them something to chew on.
She’s not trying to go viral. She’s trying to make branding make sense for you, your team, and your leadership.
How She Uses LinkedIn to Build Brand and Community
- Breaks down brand and performance metrics in ways that actually land
- Creates community moments with polls, open-ended questions, and shout-outs
- Extends event moments through thoughtful post-summit content
- Blends smart, technical ideas with moments that feel light and personal
It’s not a show. It’s a rhythm. A steady pulse of ideas, invites, and shared growth.
What Makes Guta’s Voice Stand Out
Guta doesn’t hide behind tech speak. She gets the numbers, but she gets people too. Her posts often start with something relatable: a WhatsApp message, a voice note, a tough conversation after a rough quarter.
From that spark, she builds something bigger: a reflection on leadership, on communication, on what it really means to grow a brand.
She’s not dropping content for clicks. She’s building trust one post at a time.
Lessons You Can Steal for Your LinkedIn
- Let your smarts show, but keep the tone human
- Use real moments to start conversations—DMs, rants, stories, jokes
- Share highlights without sounding like you're showing off
- Create space for others to jump in—ask questions, post polls, invite replies
You don’t need to “sound like an expert.” You need to sound like yourself. Someone who knows their stuff and cares enough to share it.
Where She Can Grow
Guta’s content already leads conversations. But there’s room to expand:
- A newsletter could deepen her long-form pieces and build regular connection
- Short videos could help demystify branding metrics for more people
- Featuring client voices could turn Purple’s results into relatable stories
Each step would bring her brand and her audience closer together.
Guta doesn’t treat LinkedIn like a podium. She treats it like a shared workspace. You walk away from her posts feeling seen, a bit smarter, and more confident in what brand strategy can do.
Carlos Netto, CEO & Co-Founder of Matera
Carlos Netto has been building the future of finance for decades.
In 1987, he co-founded what was then called Software Design. Over the years, he helped it grow into something much bigger: Matera, a company shaping how banks move money in Brazil and beyond.
What started with code has evolved into core banking systems and real-time payment infrastructure used by major institutions.
Carlos is a rare blend of builder and visionary. His technical roots help him speak the language of engineers, but he’s also deeply tuned in to strategy. That combination has made him one of the most respected voices in Brazil’s fintech space.
Today, Matera serves two of the top three global banks and a third of all banks in Brazil.
Carlos’s work goes beyond software. It’s also about how financial systems can modernize without losing what matters most: security, reliability, and trust.
Who Should Follow Carlos Netto?
- Fintech and banking professionals exploring embedded finance
- Tech investors who want insights with substance
- Business leaders navigating digital change in traditional industries
If you’re interested in how legacy finance can innovate, Carlos is someone worth learning from.
About Matera
Matera helps over 250 financial institutions power their operations.
Its software supports instant payments, QR-code transactions, and modern core banking, all backed by a team of more than 1,200 people in Brazil and the U.S.
PIX payments are a big part of Matera’s impact. The platform processes over five billion of them per year.
That kind of scale doesn’t just happen. It’s the result of years of product development, listening to client needs, and getting ahead of where finance is going.
In 2023, Matera earned $77 million in revenue and secured a $100 million strategic investment from Warburg Pincus to expand into the U.S. market. That growth didn’t come from hype. It came from clear vision and consistent delivery.
Carlos’s Approach to LinkedIn
Carlos’ content reflects real expertise.
He regularly shares insights on embedded finance, digital wallets, and fintech innovation. His articles, including some featured in Forbes, break down complex trends without dumbing things down. It’s content that teaches, not preaches.
There’s also a strong sense of timing in what he shares.
When a new product like Pix Recorrente launches, he gives followers a behind-the-scenes look.
He’s helping people understand what these tools mean, not just what they do.
How Carlos Uses LinkedIn to Build Brand and Trust
- Publishes industry articles that go beyond surface-level takes
- Highlights milestones that show Matera’s momentum
- Reflects on major tech and finance trends to spark useful conversations
He’s not chasing attention. He’s building long-term credibility.
What Makes Carlos Netto Stand Out
Carlos has a clear strength: he can translate highly technical systems into stories that make sense.
Whether he's talking about real-time payments or the future of embedded finance, he connects the dots between what’s happening today and what it could lead to tomorrow.
Carlos is helping people think differently about the entire financial ecosystem.
What You Can Learn From His LinkedIn Strategy
- Write from your expertise. Go deep on topics that matter to your industry
- Share company news with context. Make the “why” clear, not just the “what”
- Build trust by linking your work to real-world impact
- Use respected platforms like Forbes to amplify your ideas and show credibility
Carlos’s content is a reminder that even technical leaders can make LinkedIn feel human. The key is staying clear, consistent, and committed to sharing what you’ve learned.
Where Carlos Could Expand His LinkedIn Presence
- Host webinars or live Q&As to open dialogue on embedded finance
- Share visual case studies from Matera clients to showcase real impact
- Jump into fintech conversations and threads to build two-way engagement
Carlos already uses LinkedIn with purpose. With a few small shifts, he could turn it into a deeper channel for education, connection, and growth, for himself and the fintech space as a whole.
Carlos Netto shows how a quiet, consistent presence can shape the future of finance.
Roberto Oliveira, CEO & Co-Founder of Blip
When you look at Blip today, a global platform helping brands connect with millions through AI-driven messaging, it’s easy to forget where it started. Roberto Oliveira hasn’t.
He co-founded Blip in Minas Gerais, Brazil, with a vision that was ahead of its time: make conversations between people and companies better, smarter, and more human.
Today, Blip operates in 32 countries. It supports over 3,500 clients, including Dell, GM, and Coca-Cola. But none of that growth happened overnight. It came from Roberto’s long-term focus and his belief that better conversations aren’t just good for business. They’re good for people too.
Roberto helped turn what was once a regional chatbot company into a force in conversational AI.
The journey wasn’t always easy. But even in high-growth moments, he’s kept the company grounded. Focused. Rooted in real relationships with customers, team members, and the broader CX community.
Who Should Follow Roberto Oliveira?
- CX pros exploring how messaging tech is changing customer relationships
- SaaS leaders scaling globally and looking for sustainable growth examples
- Tech founders tracking AI’s real-world impact, not just the hype
If you’re building something global and want to stay human while doing it, Roberto’s content will resonate.
About Blip
Blip has grown fast but intentionally. In the past year, it crossed $150 million in annual recurring revenue, grew by 40%, and hit profitability. That last point matters. After years of startup intensity, the team chose a more sustainable path forward. And it’s paying off.
They’ve also made real strategic moves.
A five-year partnership with Microsoft. Rapid expansion into Mexico and Spain.
And Blip ID, a flagship AI and CX event, welcomed over 2,000 attendees in 2023. It wasn’t just a product showcase. It was a gathering of ideas, voices, and real dialogue on what “figital” customer experience could look like.
Blip also earned sustainability certification from EcoVadis. It’s clear they’re not just growing fast. They’re growing responsibly.
Roberto’s Style on LinkedIn
Roberto invites people into the story. His posts often celebrate big moments like expansion news, profitability milestones, and major partnerships, but they always come with a layer of context.
He tells you why it matters. For the business. For the team. For the customers.
He also shines a light on culture.
If you follow him, you’ll meet the “Blippers,” the people behind the scenes, and hear stories about how they work, collaborate, and grow together.
His content mixes ambition with gratitude, making it feel more like a journal than a billboard.
How Roberto Uses LinkedIn to Build Brand and Belonging
- Shares company growth and client wins in a way that feels celebratory, not boastful
- Spotlights team culture by naming people, values, and inside jokes like “Contato Inteligente”
- Publishes thought leadership through blog posts, event recaps, and strategic insights
- Promotes the Blip vision for AI and customer conversations with consistency and authenticity
It’s a feed that doesn’t just say, “Look at what we’ve done.” It says, “Here’s what we’re building, and here’s who we’re building it with.”
What Sets Roberto Apart
There’s a balance in how Roberto communicates.
He can talk about AI and APIs with fluency, but he doesn’t hide behind jargon.
He explains how these tools actually help people connect. And he keeps it grounded with stories about wins, challenges, and the people who show up every day to move Blip forward.
You’ll also notice something else: pride in his team. “Blippers” aren’t just employees. They’re part of the identity Roberto brings into every conversation.
That personal touch is part of why his voice stands out, even in a sea of B2B content.
What You Can Learn From Roberto’s LinkedIn Strategy
- Share growth with clarity and context, not just numbers
- Celebrate your team and culture by giving people names, values, and faces
- Use events and content to plant flags around your company’s big ideas
- Keep your message visionary, but speak plainly so people understand and remember
It’s not about being flashy. It’s about being real, consistent, and proud of the work and the people behind it.
Where Roberto Could Go Next
- Host podcast-style conversations or short videos featuring Blip leaders
- Share behind-the-scenes case studies that show how customers succeed
- Use polls or Q&A threads to involve the community and spark dialogue on messaging and AI
Roberto already uses LinkedIn as a tool to teach and connect. With a few more formats and conversations, it could become one of his strongest growth channels for Blip and the ideas he’s helping shape.
Roberto’s presence on LinkedIn doesn’t just tell Blip’s story. It invites others to shape the future of conversational AI alongside him.
Paulo Correa – CEO, C&A Brasil
When Paulo Correa first joined C&A Brasil in 1996, he wasn’t thinking about becoming CEO. Like many great leaders, he started in the trenches: learning the business, building relationships, and growing alongside the company.
Nearly two decades later, he stepped into the top role.
Since then, he’s helped turn one of Brazil’s most recognized fashion brands into a modern retail force.
What stands out most about Paulo’s leadership is how visible and present he is online.
His LinkedIn posts are packed with real moments: celebrating team wins, reflecting on tough lessons, or showing gratitude during a company anniversary. Paulo invites people to see what that journey looks like up close.
Who Should Follow Paulo?
- Retail marketers who want to understand the future of omnichannel
- Startup founders learning how to lead with clarity and warmth
- Anyone curious how traditional brands stay relevant in a fast-moving world
About C&A Brasil
C&A Brasil is one of the biggest fashion retailers in the country, with more than 300 stores and a massive digital operation.
With Paulo’s at the helm, the brand leaned hard into e-commerce and mobile, and the results show it.
In 2022, the company reported R$6.3 billion in net revenue, with a major chunk driven by digital channels.
His LinkedIn Content Strategy
Paulo’s content reads like it’s written by a real person with real stakes in the game.
He posts frequently, but never for the sake of it. Most of his updates focus on company culture, social impact, or moments that matter to his team.
What stands out is how much of it feels genuine. You can tell he’s not just ticking a box, he’s using LinkedIn to speak to his people, both inside and outside the company.
How He Uses LinkedIn as a Branding Tool
- Brings attention to internal initiatives and employee stories
- Talks openly about leadership challenges and wins
- Shares milestones in a way that makes others feel included
What Makes Paulo Different?
There’s a calm confidence to the way Paulo shows up.
He doesn’t overshare, but he also doesn’t hide behind corporate language.
When he posts, it feels intentional. Like a leader who knows his role is to guide, not just report. And even though he leads a massive team, he still takes time to celebrate small wins.
Key Takeaways for Your LinkedIn Strategy
- Make your audience feel part of your journey
- Celebrate your people, not just your performance
- Write the way you actually speak—your tone matters
Where Paulo Can Grow
We’d love to see Paulo go a bit deeper into his personal reflections as a leader. More lessons from the trenches. Not just what C&A is doing, but how it’s changing him along the way.
Whether you're in fashion, tech, or running a small team, Paulo’s LinkedIn presence is proof that leadership stories can shape how people see your brand and trust your voice.
Vinicius Roveda – Co-founder & CEO, Conta Azul
Vinicius Roveda didn’t come from a traditional tech background, and that’s probably why Conta Azul feels different.
He saw firsthand how small businesses struggle to manage their finances, not because they lack ambition, but because the tools built for them didn’t fit their reality.
That problem stuck with him. In 2012, he launched Conta Azul to solve it. Over the years, he’s grown it into one of Brazil’s most respected SaaS companies.
On LinkedIn, Vinicius doesn’t post often, but when he does, there’s depth. He writes like someone who’s in it every day, building, listening, adjusting.
Whether he’s talking about Brazil’s startup ecosystem or sharing updates from his team, his content reflects the values that built the company: clarity, empathy, and belief in small business.
Who Should Follow Vinicius?
- Small business owners looking for real-world leadership lessons
- Founders building a SaaS product for a niche audience
- Anyone trying to scale a company without losing sight of their values
About Conta Azul
Conta Azul is a cloud-based ERP built for small businesses in Brazil.
It helps owners manage their accounting, finances, and operations in one place without needing a finance degree to figure it out.
The company has raised over $100 million, backed by investors like Tiger Global and 500 Startups.
With more than 400 employees, it serves thousands of SMBs across the country.
His LinkedIn Content Strategy
Vinicius shows up with intention.
What makes it stand out is how grounded it feels.
He doesn’t try to sound overly polished or academic. He just explains what he’s learned and how others can apply it.
How He Uses LinkedIn as a Branding Tool
- Highlights key milestones at Conta Azul in a humble, human way
- Amplifies blog content that teaches, not just promotes
- Reflects on Brazil’s startup environment and what it means for future founders
What Makes Vinicius Different?
Vinicius writes like a founder who remembers what it’s like to start with nothing.
There’s no “look at me” energy. Just a steady, reassuring presence.
His tone is calm and helpful, and even when he talks about growth or big investments, he keeps the focus on who it’s all for: the customer.
Key Takeaways for Your LinkedIn Strategy
- You don’t have to post often. Just make it count when you do
- Teach from your experience, not from a pedestal
- Keep your voice consistent with your mission
Where Vinicius Can Grow
It’d be great to see more behind-the-scenes content from his leadership journey. What’s it really like to scale a SaaS company in Brazil today? What are the hard days like? A bit more personal context could turn useful content into powerful storytelling.
Vinicius shows that you don’t need to be loud to be trusted. Just thoughtful, consistent, and clear on who you’re serving.
Oscar Decotelli – Founder & CEO, DXA Invest
Oscar Decotelli’s story is about building a successful investment firm. But it goes beyond that, too.
It’s also about expanding access, both to capital and to opportunity.
With over 25 years in finance, he saw a gap in how private equity operated in Latin America. So he did something about it.
In 2012, he launched DXA Invest, with a focus on digital infrastructure, transparency, and inclusion.
He also made history as the first Black founder of a private equity firm in Brazil.
That perspective, shaped by both experience and responsibility, shows up in how he uses LinkedIn. He shares what he’s learning in real time and makes complex financial conversations feel approachable.
More importantly, he uses his platform to spotlight people, teams, and outcomes, not just numbers.
Who Should Follow Oscar?
- Investors interested in how capital is evolving in Latin America
- Startup founders navigating growth and fundraising
- Professionals who care about financial inclusion and representation
About DXA Invest
DXA is a digital-first investment firm based in São Paulo. It focuses on high-growth private companies across Latin America.
The firm has raised over US 200 million and consistently delivers strong returns, with portfolio companies growing at 67 percent annually and a reported internal rate of return of around 23 percent.
What also stands out is its commitment to inclusion. More than 70 percent of new roles in DXA-backed companies are filled by women.
His LinkedIn Content Strategy
Oscar uses LinkedIn to share what he’s learning and observing in the world of private equity.
He posts about trends in capital allocation, thoughts on digital transformation in finance, and lessons from events he speaks at, like the Milken Institute Global Conference.
His tone is approachable. You don’t need to be an expert to follow along.
And while his posts often touch on big topics, he keeps them grounded in the work he’s doing with real companies.
How He Uses LinkedIn as a Branding Tool
- Shares ideas from the field in simple, honest language
- Reflects on what it means to lead in today’s investment world
- Celebrates his team and spotlights the people they’re building with
What Makes Oscar Different?
Oscar uses LinkedIn to invite conversation.
There’s a steady, thoughtful energy in the way he writes.
He’s built a strong track record in finance, but he always brings it back to people. How they’re impacted, how they grow, and how financial tools can support that growth. His leadership feels grounded in purpose, not just performance.
Key Takeaways for Your LinkedIn Strategy
- Speak in your own voice, not how you think a leader “should” sound
- Show what you believe in, not just what you’ve done
- Share your perspective in ways that others can learn from
Where Oscar Can Grow
Oscar’s posts already deliver value, but he could go further by pulling back the curtain a bit more. Simple video updates or visuals from his workday could help more people connect with the face behind the strategy. A little more personal context would only add to the strength of his presence.
Oscar’s LinkedIn is a steady reminder that leadership is about clarity, action, and making space for others to move forward with you.
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