Written by
1. Christian Klein – CEO of SAP SE
Who & What
- Expertise: Enterprise technology, digital transformation, cloud innovation, sustainability, and agile leadership.
- Company: SAP SE, a global leader in enterprise software, supporting digital processes for businesses in over 180 countries.
Content Themes on LinkedIn
1. Business Transformation & Innovation
Posts often focus on SAP's evolution into a cloud-first company, with updates on RISE with SAP, artificial intelligence, and customer-centric innovations.
2. Sustainability & ESG Leadership
Advocates for climate action, circular economy, and responsible business. Posts include SAP’s initiatives to help customers reduce carbon footprints and drive sustainable growth.
3. Customer Success & Ecosystem Growth
Showcases successful implementations by SAP clients across industries, highlighting collaboration, performance gains, and digital transformation stories.
4. Leadership & Talent
Regularly celebrates the SAP team, promotes leadership development, and shares moments from key employee gatherings or global town halls.
5. Global Economic & Social Impact
Speaks at global forums such as the WEF in Davos and shares SAP’s views on the role of technology in solving societal challenges, including digital inclusion and education.
How Christian Leverages LinkedIn
- Authentic CEO Voice: Posts carry a calm, strategic tone with a clear point of view on digital futures and sustainability.
- Balanced Communication: Combines major SAP milestones with day-in-the-life updates. This offers a look into the company’s culture and his leadership.
- Consistent Global Focus: Regularly connects SAP’s mission to global priorities such as economic growth, green energy, and AI governance.
- Video & Visual Content: Often uses LinkedIn-native video to share event highlights or reflections. This helps humanize the brand.
- Partnership Spotlights: Highlights alliances with major players such as Microsoft, Google Cloud, and McKinsey. These reinforce SAP’s leadership in digital enterprise.
What Sets Christian Apart
- Clear Focus on Value Creation: Posts often explain how SAP solutions solve real-world business problems.
- Big Vision with Practical Anchoring: While he talks about AI, cloud, or ESG, there is always a link to what SAP is delivering today.
- Visible Customer Obsession: Frequent praise and stories from SAP users across industries help build credibility and trust.
- Leadership in Sustainability: Christian consistently positions SAP as a driver of green enterprise tech, which stands out among tech CEOs.
What You Can Learn from Christian Klein’s LinkedIn Strategy
1. Speak directly to business outcomes
Use examples to show what your company is solving, not just what it's building.
2. Balance tech with humanity
Even in a highly technical space, Christian includes team moments, global travels, and values-based messaging.
3. Celebrate your customers
Tagging or mentioning partners and clients strengthens relationships and builds trust with your network.
4. Reinforce strategy with repetition
Core SAP priorities like cloud, sustainability, and AI appear across posts in different formats. This builds recognition.
5. Make leadership visible
Posting from industry events or internal team days puts a face to the vision. Followers get to see not just what he leads, but how.
Lessons You Can Apply
- Create posts around your company’s mission and the global impact it supports.
- Highlight specific client wins to make strategy feel tangible.
- Use visual formats like behind-the-scenes video, event recaps, or team moments.
- Reaffirm long-term goals by returning to them regularly, even when no major update occurs.
How Christian Can Elevate Further
- Add personal reflections from his career or leadership journey to increase emotional connection.
- Feature more content from SAP’s community, including developers, startups, or SAP.iO ventures.
- Introduce Q&A or AMA-style content to deepen engagement with SAP’s global audience.
- Post more frequently about the intersection of AI and enterprise decision-making, including ethics and governance
Who Should Follow His Lead
- Tech leaders navigating legacy-to-cloud transitions.
- CEOs communicating both financial and ESG performance.
- Enterprise software marketers building trust through customer stories.
- Executives shaping a brand while scaling a global partner ecosystem.
Profile & Performance
- Follower Count: Over 270,000, among the most followed CEOs in the enterprise tech sector.
- Engagement Rhythm: Regular posts during key moments such as product launches, global events, or leadership forums.
- Community Impact: His posts often generate discussion from SAP clients, partners, and employees. This signals strong internal and external reach.
Final Take
Christian Klein shows how a tech CEO can lead conversations around innovation, sustainability, and customer success without sounding corporate or detached. He builds bridges between SAP’s mission and the real-world outcomes that matter to businesses. Use his approach as inspiration. Share strategy with clarity, amplify your team and customers, and lead with purpose in every post.
2. Roland Busch - CEO of Siemens AG
Who & What
Expertise: Industrial digitalization, AI innovation, sustainability, and infrastructure modernization.
Company: Siemens AG, a global powerhouse in industrial automation, smart infrastructure, and intelligent mobility solutions.
Content Themes on LinkedIn
1. Industrial Transformation & Innovation
Posts about Siemens Xcelerator, AI integration in manufacturing, and digital twin technology that help industries modernize operations.
2. Sustainability in Action
Highlights Siemens’ role in decarbonizing infrastructure, like energy, efficient buildings, low-emission rail, and smart grid solutions.
3. Global Partnerships & Ecosystems
Shares updates on collaborations with startups, universities, and governments that drive innovation across sectors.
4. Employee Empowerment & Culture
Spotlights Siemens employees across regions, often during site visits or product demos, emphasizing pride in engineering excellence.
5. Geopolitical & Economic Commentary
Adds perspective on how Siemens navigates global challenges, from energy security in Europe to AI regulation and workforce upskilling.
How Roland Leverages LinkedIn
Big Picture with Depth: Roland presents macroeconomic and technology trends with clear relevance to Siemens’ impact on industry.
Authentic Visibility: From attending global forums like Davos to visiting regional factories, he makes leadership accessible.
Dialogue Starter: Many posts include a call to action or question, prompting engagement from engineers to policymakers.
Data-Backed Messaging: Frequently references metrics or results, such as CO2 reduction, revenue from digital services, or employee training stats.
Leadership as Collective: Often shifts spotlight to Siemens teams, partners, or customer success, thereby showcasing shared progress.
Visit Roland Busch on LinkedIn
What Sets Roland Apart
Tech-Driven but Grounded: He communicates complex innovations with clarity, making them feel practical and people-focused.
Vision with Execution: Rather than vague futurecasting, Roland shares what Siemens is doing right now to shape tomorrow.
Trust Through Consistency: Regular posting rhythm with themes like digital innovation, sustainability, and collaboration strengthens credibility.
Regional Relevance: Whether in India, Germany, or the U.S., his updates reflect local nuance and global strategy.
What You Can Learn from Roland Busch’s LinkedIn Strategy
Lead Through Action: Demonstrate innovation through real projects, not just aspirations.
Use Your Platform for Dialogue: Invite comments, questions, and input to create a participatory leadership style.
Highlight Teams, Not Just Titles: Make your people the story. Share wins and lessons from across your company.
Bridge Technology and Purpose: Show how solutions make lives better, not just how they work.
Stay Global, Stay Human: Mix executive visibility with personal reflections and cultural touchpoints.
Lessons You Can Apply Make macro trends relatable to your industry or customers.
Use media—photos, charts, quotes—to support complex ideas.
Include questions or insights to encourage discussion.
Let your teams shine to build authenticity and trust.
Stay consistent: even one post a week can establish a narrative.
How Roland Can Elevate Further
Share more personal insights on how he approaches decision-making or balances global pressure.
Add short videos after keynote speeches or site visits.
Spotlight young Siemens talent or next-gen leadership stories.
Use polls or LinkedIn Live to unpack big ideas with followers.
Who Should Follow His Lead
Industrial and tech CEOs navigating digital transformation.
Executives driving sustainability in complex infrastructure sectors.
Leaders aiming to connect macro strategy with operational execution.
Public-private partnership builders in global industries.
Profile & Performance
Follower Count: Over 230,000 followers and growing. Strong traction in engineering and executive circles.
Engagement Rhythm: Posts multiple times per week, with spikes around events like Davos or product launches.
Community Impact: High interaction from global audiences, especially professionals in manufacturing, energy, and academia.
Final Take
Roland Busch’s LinkedIn presence shows that even the most advanced technology leadership can feel approachable and relevant. He blends strategy with human impact, keeping followers informed on how Siemens is shaping a more digital, sustainable world. If you're a leader seeking to connect innovation with purpose, Roland’s example is worth following. Focus on clarity, amplify your teams, and use your voice to build trust through insight.
3. Herbert Diess - Former CEO of Volkswagen
Who & What
Expertise: Automotive innovation, electric mobility, corporate transformation, and digital integration.
Company: Volkswagen Group, one of the world’s largest car manufacturers, known for brands like VW, Audi, Porsche, and Škoda.
Content Themes on LinkedIn
1. E-Mobility & Future Tech
Posts about VW’s shift to electric vehicles, the ID series, battery innovation, and software-defined vehicles.
2. Sustainability Commitments
Shares Volkswagen’s climate targets, green energy use in factories, and long-term vision for carbon neutrality.
3. Leadership & Change Management
Offers behind-the-scenes context on restructuring efforts, cross-brand cooperation, and cultural evolution inside VW.
4. Team Engagement & Culture
Features stories from apprentices, engineers, and managers, often spotlighting innovation and collaboration on the shop floor.
5. Global Perspective on Industry Trends
Discusses topics like global supply chain disruption, digital platforms, and competition from tech-based auto players.
How Herbert Leverages LinkedIn
Tech and People Together: He frequently posts about technology shifts while showing respect for the people driving them.
Straight Talk on Strategy: Whether it’s software issues or plant turnarounds, Herbert’s posts are open and to the point.
Visual Narratives: His posts often include factory visits, prototype showcases, and team interactions that add depth.
Global Relevance: From Wolfsburg to Silicon Valley, he brings readers along the journey across markets.
Bridge to the Future: He frames updates in a way that links today’s decisions with tomorrow’s innovations.
Visit Herbert Diess on LinkedIn
What Sets Herbert Apart
Bold Public Messaging: He was not afraid to share big pivots, even when they stirred industry debates.
Real-Time Transformation: His updates showed Volkswagen’s reinvention in motion, offering a playbook on large-scale change.
Cross-Brand Insights: With multiple iconic brands under VW, Herbert provided a rare look into how legacy and innovation co-exist.
Humility in Leadership: Posts sometimes included lessons learned and areas where VW was still evolving.
What You Can Learn from Herbert Diess’s LinkedIn Strategy
Be Transparent in Times of Change: Honest updates create trust and invite your audience into the process.
Use Visual Proof: Let videos or photos back up what your post is about. Readers love seeing results firsthand.
Celebrate Progress with Your People: Whether it’s an engineering milestone or cultural shift, share credit openly.
Highlight the Why Behind Big Moves: Context helps your audience understand the purpose of decisions.
Stay Global While Being Grounded: Reference international moves but bring it back to real people and outcomes.
Lessons You Can Apply
Speak directly to what matters most in your transformation.
Avoid jargon and focus on human-centered storytelling.
Use visuals to bring life to your strategic updates.
Take your readers behind the curtain when discussing leadership choices.
Keep showing progress, not just promises.
How Herbert Can Elevate Further
Share more about what he learned from managing a large-scale transformation.
Offer career reflections to help future leaders understand his evolution.
Curate follow-ups on the legacy of VW’s EV platform and software unit.
Explore podcast or video content to expand his storytelling reach.
Who Should Follow His Lead
Leaders in traditional industries going through digital disruption.
Executives working across multinational teams and brands.
CEOs aiming to balance legacy systems with cutting-edge innovation.
Communications professionals managing executive narratives through transition periods.
Profile & Performance
Follower Count: Almost 300,000 followers with a strong mix of auto industry leaders, engineers, and tech enthusiasts.
Engagement Rhythm: Posted actively during his time at VW with major spikes around EV launches and public strategy shifts. Still posts regularly.
Community Impact: Posts were frequently shared in media and internal circles, helping frame Volkswagen’s public perception.
Final Take
Herbert Diess used LinkedIn to guide audiences through one of the boldest transitions in automotive history. His voice combined tech ambition with executive realism, giving followers a front-row seat to VW’s evolution. For any leader navigating legacy transformation, Herbert’s approach offers a blueprint: be honest, be visible, and keep people at the center of the change.
4. Frank Thelen - Founder & CEO of Freigeist Capital
Who & What
Expertise: Deep tech investing, entrepreneurship, disruptive innovation, and future-oriented business strategy.
Company: Freigeist Capital, a European venture capital firm backing cutting-edge startups in AI, mobility, sustainability, and quantum computing.
Content Themes on LinkedIn
1. Tech-Driven Entrepreneurship
Posts highlighting his involvement with startups in robotics, clean energy, AI, and food tech, often showing how tech reshapes life.
2. Founder Support & Startup Culture
Shares insights from working hands-on with early-stage teams and advising founders on scaling, product-market fit, and fundraising.
3. Bold Predictions About the Future
Regular commentary on AI development, European tech sovereignty, quantum computing, and the future of mobility.
4. Public Policy & Innovation Advocacy
Weighs in on EU legislation, digital strategy, and what governments must do to support European innovation leadership.
5. Personal Vision & Books
Promotes key ideas from his books like “10xDNA” and “Startup-DNA,” combining business principles with reflections on leadership and future-thinking.
How Frank Leverages LinkedIn
Founder to Founder Language: He writes like someone who has built companies himself, which resonates with entrepreneurs.
Visionary with Roots in Reality: While focusing on where the world is heading, he also discusses the hard choices and tough calls in building real businesses.
Highly Visual Updates: His posts often feature pitch decks, product visuals, conference photos, or founder stories that add energy to his timeline.
Platform for Education: He regularly explains tech concepts and strategic shifts in an approachable way, helping readers upskill while staying inspired.
Courageous Opinion Sharing: Frank is not afraid to challenge outdated norms or policies that hold back innovation, which drives healthy conversation.
Visit Frank Thelen on LinkedIn
What Sets Frank Apart
Conviction-Led Communication: His posts reflect a clear point of view, driven by deep belief in technology as a force for good.
Cross-Border Relevance: While rooted in Germany, his content reaches a global audience by addressing universally urgent themes like climate, mobility, and AI.
Entrepreneurial Empathy: Many of his updates acknowledge how tough startup life is, offering practical guidance and encouragement.
Personal Accountability: Frank often puts his own name behind bold bets and isn't afraid to share when things don’t go as planned.
What You Can Learn from Frank Thelen’s LinkedIn Strategy
Be Passionately Specific: Don't shy away from naming the exact tech or company you believe in and why.
Bridge Innovation and Policy: Show how entrepreneurship connects with larger systems like regulation, education, and national competitiveness.
Teach As You Post: Use every post as a chance to share lessons, frameworks, or references others can learn from.
Let Your Work Speak Visually: Include product demos, founder moments, and prototype photos when possible.
Be Available as a Voice: Position yourself as a contributor to the public conversation on tech, not just a participant.
Lessons You Can Apply
Share your vision alongside actionable insights from your current projects.
Use your platform to support and highlight others in your ecosystem.
Keep content accessible even when discussing highly technical topics.
Don’t wait for perfect outcomes. Document work-in-progress and early-stage wins.
Blend personal passion with professional focus to build credibility.
How Frank Can Elevate Further
Experiment with short-form videos explaining emerging tech in plain language.
Go deeper into stories behind key investment decisions or exits.
Highlight more female and underrepresented founders in his network.
Start a content series on startup frameworks or mental models for founders.
Who Should Follow His Lead
Tech founders looking to build an authentic voice around their mission.
Investors aiming to balance visibility with value-driven thought leadership.
Public-sector leaders trying to understand the startup and innovation ecosystem.
Entrepreneurs and changemakers interested in the intersection of business and exponential technology.
Profile & Performance
Follower Count: Almost 500,000 followers with a strong base among startup founders, technologists, and business students.
Engagement Rhythm: Posts frequently, especially during launches, public speaking appearances, or investment news.
Community Impact: Frank’s posts regularly spark discussion, with high engagement from tech-savvy professionals across Europe.
Final Take
Frank Thelen uses LinkedIn as a tool for advocacy, inspiration, and education. His mix of personal conviction, startup experience, and deep-tech optimism gives his content authenticity and weight. If you want to build an audience as a purpose-led innovator, his profile shows how to blend thought leadership with entrepreneurial edge. Stay sharp, stay specific, and lead with a future worth building.
5. Christoph Schweizer - CEO of Boston Consulting Group (BCG)
Who & What
Expertise: Global consulting leadership, corporate transformation, climate and sustainability strategy, and organizational resilience.
Company: Boston Consulting Group (BCG), a leading global management consulting firm working with businesses, governments, and NGOs to solve their most critical challenges.
Content Themes on LinkedIn
1. Global Leadership & Transformation
Posts reflect BCG’s role in guiding complex transformations across industries, often sharing insights from clients or global trends.
2. Climate Action & Sustainability
Emphasizes BCG’s commitment to climate initiatives, including net-zero partnerships and breakthrough sustainability research.
3. Human Capital & Inclusion
Spotlights internal programs around leadership development, DEI, and mental well-being, showing how BCG invests in its people.
4. Collaborations with Global Institutions
Shares updates on work with the World Economic Forum, UN agencies, and cross-sector coalitions advancing societal progress.
5. Future of Work & Innovation
Posts about how AI, digital transformation, and new business models are changing leadership, consulting, and organizational agility.
How Christoph Leverages LinkedIn
Executive-Level Clarity: Christoph’s posts reflect a deep understanding of systems thinking, leadership, and global economics.
Values-Driven Messaging: Each post is tied to BCG’s purpose, whether that’s sustainability, equity, or innovation.
Global Voice with Personal Integrity: Updates often reference his travels, team visits, or shared reflections from client experiences.
Reliable Source of Insights: He shares timely data, reports, or editorial perspectives that help others stay informed.
Tone of Calm Leadership: His communication style is measured, thoughtful, and solutions-oriented.
Visit Christoph Schweizer on LinkedIn
What Sets Christoph Apart
Balanced Thought Leadership: His content combines strategic vision with real-world business guidance.
Cultural Intelligence: Christoph operates across regions and industries, and his tone reflects a deep respect for diverse perspectives.
People-Centered Focus: He consistently recognizes the role of teams, clients, and communities in shaping outcomes.
Visible Accountability: Updates on BCG’s ESG progress or climate pledges are followed by clear evidence of action.
What You Can Learn from Christoph Schweizer’s LinkedIn Strategy
● Align Every Message with Purpose: Show how your updates support your organization’s mission.
● Highlight Real Collaboration: Share examples of partnerships or team initiatives that reflect shared impact.
● Speak as a Global Citizen: Frame updates with relevance for both local teams and global audiences.
● Make Strategy Accessible: Break down big concepts into relatable messages with a practical tone.
● Stay Present Through Change: Post regularly enough to offer leadership through fast-moving contexts.
Lessons You Can Apply
● Anchor your leadership content in data and action.
● Use your platform to elevate organizational priorities with human stories.
● Keep your language respectful and intentional.
● Create space for reflection and recognition.
● Share consistent themes to build a clear narrative over time.
How Christoph Can Elevate Further
● Introduce short video reflections from events or strategy summits.
● Offer more glimpses into how he develops his leadership style.
● Bring attention to regional BCG teams and local innovation stories.
● Encourage more dialogue through questions or post engagement prompts.
Who Should Follow His Lead
● Professional services leaders aiming to balance authority with humility.
● Executives navigating corporate purpose, ESG, or stakeholder strategy.
● Leaders responsible for managing multinational, multicultural teams.
● Advisors or consultants who want to lead with trust and long-term thinking.
Profile & Performance
● Follower Count: 90,000+ followers with strong presence among consultants, executives, and policy professionals.
● Engagement Rhythm: Posts consistently around major milestones, reports, or international forums.
● Community Impact: His updates often lead to thoughtful discussion and sharing across leadership networks.
Final Take
Christoph Schweizer uses LinkedIn to represent a calm, clear, and conscientious style of leadership. His posts reflect the voice of a strategist who deeply values people and progress. If you want to lead through vision while staying grounded in values, Christoph’s example shows the power of steady messaging, informed insight, and consistent recognition of collective achievement. Speak clearly, stay present, and connect ideas with action.
6. Anna Alex - Co-founder of Planetly
Who & What
● Expertise: Climate action strategy, sustainability consulting, carbon footprint management, and innovative climate tech solutions.
● Company: Planetly, a leading climate tech startup focused on helping businesses measure, reduce, and offset their carbon emissions through data-driven tools and expert guidance.
Content Themes on LinkedIn
1. Climate Action & Sustainability Innovation
Posts about Planetly’s mission to empower companies in their net-zero journeys, including new product launches and partnerships.
2. Leadership & Entrepreneurial Journey
Shares personal stories about founding Planetly, challenges faced, and lessons learned as a female entrepreneur in the climate tech space.
3. Industry Insights & Trends
Thought-provoking commentary on climate policies, corporate sustainability trends, and the future of green business practices.
4. Employee & Team Highlights
Spotlights on Planetly’s team culture, employee achievements, and collaborative efforts in driving impact.
5. Community Engagement & Advocacy
Posts encouraging collective climate action, participation in industry events, and calls for stronger corporate responsibility.
How Anna Leverages LinkedIn
● Balanced Corporate and Personal Voice: Anna connects Planetly’s mission with her personal passion for climate action, creating a relatable and authentic presence.
● Educational Storytelling: She breaks down complex sustainability topics into accessible insights that engage a broad audience.
● Transparent Leadership: Anna openly discusses both successes and obstacles, fostering trust and credibility.
● Active Industry Participation: Shares highlights from conferences and panel discussions, positioning herself as a knowledgeable climate advocate.
● Inclusive and Motivational Tone: Encourages dialogue around sustainability and invites followers to join the movement for change.
What Sets Anna Apart
● Genuine Passion: Her authentic enthusiasm for climate action shines through every post, inspiring followers to engage deeply with the topic.
● Consistent Focus on Impact: Anna consistently ties her content back to tangible environmental outcomes and measurable progress.
● Personal Touch in Business Communication: She shares candid reflections and personal anecdotes that humanize the brand and leadership.
● Proactive Engagement: Anna responds thoughtfully to comments and questions, building a strong and interactive community.
What You Can Learn from Anna Alex’s LinkedIn Strategy
● Combine professional expertise with personal passion to build a compelling narrative.
● Simplify complex subjects to make them accessible and engaging.
● Share both achievements and setbacks to create an authentic leadership voice.
● Use LinkedIn to amplify participation in industry conversations and events.
● Foster community by encouraging dialogue and responding actively to followers.
Lessons You Can Apply
● Use storytelling to make your company’s mission resonate on a personal level.
● Address challenges openly to build trust with your audience.
● Share your insights regularly to establish thought leadership in your field.
● Highlight your team and their contributions to demonstrate a people-first culture.
● Engage with followers by asking questions and inviting their input.
How Anna Can Elevate Further
● Introduce short video clips sharing day-to-day moments or behind-the-scenes insights for a richer connection.
● Expand the use of interactive posts such as polls or live Q&A sessions focused on climate solutions.
● Share more case studies showcasing Planetly’s impact on clients’ sustainability goals worldwide.
● Collaborate with other climate leaders for joint content that broadens reach and influence.
Who Should Follow Anna’s Lead
● Entrepreneurs and leaders in climate tech and sustainability sectors.
● Executives aiming to integrate authentic storytelling with corporate messaging.
● Professionals focused on driving measurable environmental impact through innovation.
● Anyone interested in learning how to communicate complex issues with clarity and heart.
Profile & Performance
● Follower Count: Over 60,000 with a highly engaged audience passionate about sustainability.
● Engagement Rhythm: Regular posts aligned with industry milestones, product announcements, and thought leadership content.
● Community Impact: Active conversations in the comments, with Anna responding thoughtfully and fostering connections.
Final Take
Anna Alex combines heartfelt commitment with strategic communication to inspire action on climate change. Her LinkedIn presence is a powerful example of how leaders can drive meaningful impact while maintaining authenticity. By blending education, transparency, and engagement, Anna models how to lead boldly with purpose and humanity.
7. Hanno Renner – Co-Founder & CEO of Personio
Who & What
● Expertise: HR technology, startup scaling, European SaaS leadership, and people-centric company building.
● Company: Personio is a leading European HR software platform for small and medium-sized businesses, streamlining recruitment, onboarding, payroll, and more.
Content Themes on LinkedIn
1. People-First Company Culture
Hanno shares insights into building and nurturing company culture across fast-scaling teams. He frequently highlights employee stories and internal milestones.
2. HR Tech Innovation
Posts on product rollouts and how Personio is helping HR teams digitize processes, improve workflows, and unlock business value.
3. Startup Growth & European Tech
Comments on the European tech ecosystem and Personio’s position in it, covering everything from fundraising to leadership in SaaS.
4. Leadership Transparency
Speaks openly about strategic decisions, company changes, and lessons learned as a founder scaling a unicorn.
5. Industry Advocacy & Events
Regular presence at global events like SaaStr and Web Summit. Uses these opportunities to amplify the mission behind HR excellence and digitization.
How Hanno Leverages LinkedIn
● Founder-Led Storytelling: Hanno uses his platform to humanize Personio's mission and journey, often featuring voices from across the team.
● Mission-Driven Updates: Many posts connect directly with the company’s North Star, helping HR teams drive business impact.
● Ecosystem Building: By celebrating other founders, VC partners, and team members, he nurtures a broader community beyond just the company.
● Cross-Border Relevance: Hanno shares in English to maintain a pan-European reach and connect with audiences outside Germany.
● Authentic Momentum: He avoids over-posting and instead shares updates tied to meaningful events like product launches or company milestones.
Visit Hanno Renner on LinkedIn
What Sets Hanno Apart
● Founder with Focus: His posts make it clear that Personio is a mission he’s personally invested in, not just a business.
● High Signal, Low Noise: Hanno skips generic content and opts for thoughtful reflections and timely insights.
● Community-Driven Messaging: His leadership tone celebrates collective wins, not just CEO highlights.
● Bridge Between Tech and People: His ability to blend product thinking with culture-building stands out in the HR tech space.
What You Can Learn from Hanno Renner’s LinkedIn Strategy
● Champion Your Team: Elevate internal culture by spotlighting employees and team accomplishments.
● Speak With Purpose: Align every post with your broader mission, rather than chasing attention.
● Engage Outside Your Industry: Join conversations across tech and startups to expand your impact.
● Celebrate Milestones Authentically: Whether it's funding rounds or product launches, frame them as shared successes.
● Show Up at Industry Events: Use global platforms to reinforce your vision and credibility.
Lessons You Can Apply
● Build your audience around your mission, not just your title.
● Let employee voices and behind-the-scenes content create connection.
● Be honest about tough moments and key decisions. Your audience values clarity.
● Represent your industry, not only your company.
● Post less often, but always with intent and substance.
How Hanno Can Elevate Further
● Share more reflections from Personio’s early days and what shaped his leadership style.
● Experiment with Q&A posts or polls to create more two-way engagement.
● Highlight customer success stories to show how Personio creates impact.
● Record short videos recapping events or learnings to add a dynamic layer.
● Collaborate with team members on posts to offer fresh voices and perspectives.
Who Should Follow His Lead
● Founders scaling European SaaS startups.
● HR and people leaders focused on culture and impact.
● Executives seeking high-quality, purpose-driven LinkedIn content.
● Leaders managing fast growth across multiple countries.
● Anyone who wants to blend strategic communication with genuine leadership.
Profile & Performance
● Follower Count: 46,000 and wrowing steadily with strong visibility in the European tech space.
● Engagement Rhythm: Posts around once or twice a month, especially around product updates and major company news.
● Community Impact: Comments often include thoughtful input from employees, investors, and startup peers.
Final Take
Hanno Renner treats LinkedIn as an extension of his leadership style. He stays grounded in Personio’s purpose, highlights the people around him, and communicates with clarity. His approach shows that when founders lead with intention and authenticity, they create a lasting impression. If you're building something meaningful, follow Hanno’s example and use your presence as a platform for others—not just a personal broadcast.
8. Tarek Müller - Co-Founder & Managing Director at ABOUT YOU GmbH
Who & What
● Expertise: Digital commerce, brand building, scalable tech infrastructure, and Gen Z marketing.
● Company: ABOUT YOU, a fashion e-commerce leader focused on personalization, influencer collaboration, and international expansion.
Content Themes on LinkedIn
1. Entrepreneurial Growth & Culture
Tarek highlights ABOUT YOU's team spirit, milestones, and internal culture shaping the company’s success.
2. Innovation in E-commerce
Shares insights on personalization tech, influencer commerce, and international scaling strategies.
3. Youth-Centric Branding
Posts touch on Gen Z consumer trends, music festival partnerships (e.g., ABOUT YOU Awards), and creator economy angles.
4. Leadership & Speaking
Highlights from industry events like DLD or OMR, often involving panel insights and his perspective on digital retail.
5. Recognition & Awards
ABOUT YOU’s nominations or wins, including innovation awards and sustainability acknowledgments.
How Tarek Leverages LinkedIn
● Brand Voice Alignment: Tarek’s content mirrors ABOUT YOU’s modern, youthful tone, reinforcing brand DNA.
● Selective Posting, High Impact: Although not frequent, his posts tend to coincide with big campaigns or founder milestones.
● Authentic Entrepreneurial Lens: Speaks as a founder who built the company from scratch with a grounded, no-corporate-fluff tone.
● Visual-Heavy Updates: Uses strong branding visuals from campaigns, events, or internal moments to drive visibility.
● Appeal to Creators & Young Professionals: Messaging often resonates with digital natives and future founders.
Visit Tarek Müller on LinkedIn
What Sets Tarek Apart
● Founder-Led Storytelling: His perspective is never abstract. Every post feels like it comes from the trenches.
● Cool-Driven Content: Collaborations with artists, influencers, and creators reflect ABOUT YOU’s lifestyle-first focus.
● Quiet Confidence: He avoids overposting and opts for meaningful moments. This makes each post more intentional and authentic.
● Modern Culture Builder: Actively involved in nurturing a next-gen workplace and celebrating internal talent.
What You Can Learn from Tarek Müller’s LinkedIn Strategy
● Prioritize relevance over volume. Let milestones drive posts.
● Align your tone with your brand’s core audience.
● Celebrate your team culture visually.
● Share lessons from real entrepreneurial challenges.
● Highlight external partnerships to reinforce innovation and reach.
How Tarek Can Elevate Further
● Post short video insights after events or launches for real-time reflection.
● Share more personal founder stories from early days to scaling hurdles.
● Expand behind-the-scenes content around ABOUT YOU campaigns.
● Try Q&A or carousel formats to deepen storytelling.
Who Should Follow His Lead
● Founders scaling lifestyle or D2C brands.
● Executives building culture-first tech companies.
● Digital retail leaders wanting to resonate with Gen Z.
● Marketers seeking authenticity in content.
Profile & Performance
● Follower Count: 37,800+
● Engagement Rhythm: Infrequent but highly strategic.
● Community Impact: Engagement peaks during ABOUT YOU Awards or expansion milestones.
Final Take
Tarek Müller lets his work and ABOUT YOU’s bold voice do the talking. If you're aiming to connect with younger audiences or grow a consumer-first brand, study how Tarek balances low-frequency with high-identity storytelling.
9. Daniel Krauss - Founder at Flix
Who & What
● Expertise: Mobility innovation, startup scaling, and international expansion.
● Company: Flix, the parent company of FlixBus and FlixTrain, reshaping intercity travel with sustainable, tech-driven transit.
Content Themes on LinkedIn
1. Global Mobility Growth
Shares Flix’s market launches across the US, Europe, and India with local insights and reflections.
2. Sustainability in Transport
Highlights Flix’s green initiatives including CO₂-neutral rides and eco-friendly innovation pilots.
3. Startup Culture & Leadership
Reflections on building Flix from scratch, including culture challenges and team growth.
4. Tech in Mobility
Promotes how Flix leverages data, app tech, and AI to optimize long-distance travel.
5. Founders' Journeys
Personal moments tied to milestones such as anniversaries or expansion wins.
How Daniel Leverages LinkedIn
● Sincere Founder Voice: Daniel’s tone reflects deep belief in Flix’s mission with a humble builder energy.
● Mission-Driven Messaging: Green mobility and access to travel are consistent narrative anchors.
● Event-Centric Posting: Posts often align with major expansions or speaking gigs.
● Localized Insights: References specific cities or regions when announcing routes to make posts feel personal.
● People-Centric Approach: Celebrates teams and partners just as much as Flix’s tech or footprint.
Visit Daniel Krauss on LinkedIn
What Sets Daniel Apart
● Global Yet Grounded: Even when launching in major markets, Daniel keeps the message relatable.
● Purpose-Fueled Vision: Sustainability is central to Flix’s evolution, not just a side note.
● Co-Founder Authenticity: His updates show the tension, hustle, and joy of growing a mission-led company.
● Understated Influence: His content isn’t flashy, but builds trust over time.
What You Can Learn from Daniel Krauss’s LinkedIn Strategy
● Frame market wins in human terms.
● Reinforce a clear purpose across all updates.
● Let expansion moments become storytelling opportunities.
● Celebrate sustainability as core business instead of PR.
● Use co-founder voice to keep your content grounded.
How Daniel Can Elevate Further
● Post micro-reflections from the road including travel logs and leadership takeaways.
● Use short-form video to highlight FlixTrain experiences.
● Share more about company culture at scale.
● Encourage engagement with polls around travel habits.
Who Should Follow His Lead
● Founders in mobility, travel, or logistics.
● Sustainability-focused business leaders.
● Executives seeking international growth with purpose.
● Entrepreneurs wanting to blend impact with innovation.
Profile & Performance
● Follower Count: 16,500+
● Engagement Rhythm: Spikes around launches and milestones.
● Community Impact: Authentic voice draws high-quality comments and engagement.
Final Take
Daniel Krauss leads with heart and clarity. If you want your company’s expansion to feel intentional and your voice to stay human, take notes from how Daniel shows up with a consistently mission-first approach.
10. Valentin Stalf - Co-Founder & CEO at N26
Who & What
● Expertise: Fintech disruption, digital banking, and user-first financial innovation.
● Company: N26, one of Europe’s leading digital banks offering app-based financial services for the modern customer.
Content Themes on LinkedIn
1. Fintech Evolution
Shares insights on the future of banking, the role of UX in finance, and N26's industry shifts.
2. Product Launches & Features
Announces N26 innovations including shared accounts and AI budgeting with clear consumer value.
3. Leadership & Culture
Spotlights company milestones, leadership transitions, and internal values that shape N26.
4. Regulation & Responsibility
Weighs in on regulatory topics while emphasizing transparency and consumer trust.
5. Media Presence
Amplifies N26's coverage in business publications or industry panels.
How Valentin Leverages LinkedIn
● Fintech Thought Leadership: Posts position him as a voice for responsible disruption in finance.
● Modern CEO Tone: Balanced between formal updates and casual, approachable language.
● Consumer-Centric Framing: Keeps the focus on how innovations help everyday users.
● Episodic Engagement: Activity spikes during product cycles or major interviews.
● Clean, Design-Led Aesthetic: Posts often include sleek visuals aligned with N26’s minimalist brand.
Visit Valentin Stalf on LinkedIn
What Sets Valentin Apart
● Design-First Financial Vision: Valentin brings UX to the foreground, which is rare in banking.
● Balanced Leadership Voice: He shows up as a builder who also understands regulation.
● Scalable Messaging: Can speak to a tech founder in Berlin and a customer in Barcelona equally well.
● Media-Savvy Precision: Uses major press as launchpads and controls the follow-up narrative.
What You Can Learn from Valentin Stalf’s LinkedIn Strategy
● Tie innovation to customer benefit.
● Don’t fear regulation. Engage with it thoughtfully.
● Use sleek visuals to amplify your message.
● Blend product wins with culture updates.
● Show up for the press moments and continue the conversation.
How Valentin Can Elevate Further
● Share personal insights on startup pivots and decision-making.
● Go behind the scenes of product development.
● Host LinkedIn Lives or AMAs on fintech topics.
● Engage more with comments for community-building.
Who Should Follow His Lead
● Fintech founders or operators.
● Product leaders in highly regulated sectors.
● Marketers working in design-forward brands.
● CEOs balancing innovation with public scrutiny.
Profile & Performance
● Follower Count: 19,700+
● Engagement Rhythm: Driven by launches, interviews, and speaking engagements.
● Community Impact: Regular engagement from fintech peers and media professionals.
Final Take
Valentin Stalf’s LinkedIn presence reflects what N26 stands for: sleek, user-first, and future-ready. His ability to humanize digital banking makes him an essential reference for fintech leaders looking to build trust while scaling fast.
