A LinkedIn profile is more than a digital CV. It’s the first impression many clients, colleagues, and partners will have of you. But even strong professionals often overlook small gaps, contradictions, or missed opportunities in their profiles.

That’s where Will can help.

By connecting your LinkedIn profile to Will, you get clear, personalised feedback on every section—from your headline and bio to your job descriptions and skills. In just minutes, you’ll know exactly what to improve and how to make your profile more attractive to clients and collaborators.

How to improve your LinkedIn profile with Will

Step 1: Connect your LinkedIn profile

Start chatting with Will and ask to connect your profile to get started. This shouldn't take more than a minute. If you've used Will before, you don't have to do this again.

Step 2: Let Will analyse your profile

Will reads your entire LinkedIn profile—your headline, about section, work history, and more. He takes in the full picture of who you are and what you do.

Step 3: Get personalised feedback

Will points out what’s working and what isn’t. Maybe your about section is too generic. Maybe your job descriptions repeat themselves. Maybe your headline and summary don’t align. Will won't hold back as he gives you clear feedback on every part of your LinkedIn profile.

Step 4: Optimise with actionable tips

For each section, Will suggests clear edits and improvements. That could mean tightening your summary, highlighting results instead of responsibilities, or adding skills that match your goals. Here are some examples:

• "⁠Make your headline even more specific. Highlight your strongest value (like “Tech-focused M&A lawyer”) so you stand out in search."
• "Add more visuals.  Screenshots of campaign results, a photo working in the field, or infographics show you deliver real outcomes."
• "⁠Request more endorsements and recommendations. Direct endorsements for your top skills (AI marketing, copywriting, content strategy) build credibility for new visitors and clients."

Just getting started? Here's how you set up a professional LinkedIn profile

If you don’t have much on your LinkedIn profile yet, follow these seven simple tips to create a professional LinkedIn profile:

1. Choose a professional profile photo that looks approachable and clear.
2. Write a headline that says more than just your job title. Say what you help people achieve.
3. Use the “About” section to tell your story and achievements, not just list skills.
4. Add at least two recent roles with short descriptions of your impact.
5. List key skills that match the work you want to be known for.
6. Request a few recommendations from colleagues, mentors, or clients.
7. Add your licenses and certifications to show off your real skills.