The report in front of you is packed with insights. Maybe it took your team weeks to produce. Or maybe it’s an industry deep-dive you found and knew your network needed to see.

Either way, it’s the kind of research-backed content that builds credibility. But turning it into something postable? That’s the hard part. Long reports don’t translate easily to LinkedIn. And people like you don’t have time to pull out the key takeaways, write a smart caption, or craft a thread.

That’s where Will comes in.

Here’s how Will helps you repurpose reports into high-quality LinkedIn posts

1. Share the report and get instant insights

Just send the link via WhatsApp and let Will analyse it. He’ll identify the most compelling ideas, standout quotes, and post-worthy insights. Within a matter of seconds, he'll get back to you with a list of topics based on your input.

2. Break it up and build it out

Select one topic you want to explore now. Just share the number or keyword and Will starts digging deeper to give you a full draft related to that topic.

3. Fine-tune it in your voice

Want to add a stat, link, or image? Tag a company? No problem. Just ask Will and he'll find what you need.

Feel like it doesn't really match your voice yet? Connect Will with your LinkedIn account so he can rewrite the insights to match your voice.

4. Share with your network

When the post is ready, give permission and Will publishes it to your LinkedIn account straight from WhatsApp.

And the best part? You'll still have a couple of other post ideas to explore another day.