Kjerstin Braathen – CEO of DNB ASA

Who She Is & What She Does

Kjerstin Elisabeth Rasmussen Braathen has been CEO of DNB ASA, Norway's largest financial group, since January 2019. With over 20 years at DNB—including roles as CFO and Head of Corporate & Shipping Banking—she brings deep institutional knowledge and finance expertise .

• Experience: Before joining DNB in 1999, worked at Hydro Agri
• Education: MSc in Management & Finance from École supérieure de commerce, Nice

Content Themes & Formats

1. Thought Leadership

• Macro-economic insights: Discusses Europe’s banking scale challenge and sustainability-driven profitability, as seen in her Bloomberg interview
• Technology focus: Shares experiences at World Economic Forum about AI, climate, polycrises, and digital transformation

2. Sustainability & Climate

• Active during Climate Week 2023 in New York, engaging with UN Global Compact leadership on Nordics' green transition

3. Corporate Milestones & Strategic Partnerships

• Highlights major deals with EIF, Innovation Norway, Invest EU programs—a €billions boost for Norwegian SMEs
• Promotes internal initiatives like “huninvesterer” to narrow gender investment gaps

4. Team Recognition & Leadership Reflections

• Celebrates employee anniversaries and team successes, such as DNB Markets’ 10-year sustainable finance journey
• Offers reflections on lessons learned and career advice for young leaders

How She Leverages LinkedIn

• Visibility: Uses high-impact photos—climate panels, interviews, team shots—to make professional presence compelling.
• Engagement: Posts spur thoughtful comments (300+ interactions) and foster peer recognition.
• Credibility: Mixes media interviews, expert commentary, and public forums to show subject-matter authority.
• Brand Alignment: Seamlessly elevates DNB’s vision: green finance, tech-forward banking, inclusive growth.

What Sets Her Apart

• Credible Expertise: Deep knowledge across finance, shipping, digital, and sustainability sectors.
• Representative Leadership: One of few female CEOs in the Nordic banking scene; vocal about equality and empowerment.theorg.com.
• Vision & Action: Actively promotes systemic changes—capital integration, SME financing, green investments, trust-building.

Key Takeaways for Your LinkedIn

1. Blend Global Leadership with Local Actions: She pairs global forum presence with domestic initiatives—use this structure to frame your own message.
2. Visual Storytelling: Professional photos of speaking events, panels, and teams provide credibility and human touch.
3. Consistent Thematic Focus: Sustainability, diversity, and digital progress recur—choose 2–3 themes and reinforce them consistently.
4. Team-Led Content: Recognizing teams and colleagues builds rapport and positions you as a values-based leader.
5. Cross-Channel Amplification: Use LinkedIn as central hub, linking to interviews, articles, event recaps, and press.

Growth Opportunities

• Increase Frequency: Moving from monthly to bi-weekly posts helps maintain momentum and follower engagement.
• Introduce Rich Media Formats: Short video recaps, behind-the-scenes at events, or Q&A live sessions would add relatability.
• Elevate Storytelling: More narrative-driven posts around personal journeys in leadership, career pivots, or reflecting on challenges.
• Expand Engagement Tools: Use polls or open questions to spark engagement and invite follower interaction.

Audience She Inspires

• Senior Finance Leaders: Those driving strategic change within financial services.
• Sustainability Advocates: Business leaders looking to integrate climate and ESG into core operations.
• Emerging Women Executives: A powerful role model for gender parity and leadership presence.
• Economic Policy Advocates: Professionals working at the intersection of finance, SME support, and capital markets.

Summary

Kjerstin Braathen’s LinkedIn presence aligns consistently with her leadership agenda—global banking, sustainable growth, digital transformation, and inclusive leadership. Her thoughtful mix of thought pieces, visuals, team recognition, and public dialogue creates a robust professional brand. Aspiring leaders can learn from:

• Frequent, thematic, value-driven content
• Authentic team-centric storytelling
• Strategic use of multimedia and public visibility

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Nicolai Tangen – CEO of Norges Bank Investment Management

Who He Is & What He Does

Nicolai Tangen is the Chief Executive Officer of Norges Bank Investment Management (NBIM), the manager of Norway’s sovereign wealth fund—one of the world’s largest, valued over US $1.6 trillion. Appointed in 2020, he brings a unique background as a former hedge fund manager and is now shaping global investment strategies with a focus on stewardship, digital transformation, and sustainable finance.

Content Themes & Formats

1. Thought Leadership & Macro Perspectives

• Shares reflections on executive compensation, quarterly reporting, and the role of public markets.
• Highlights his podcasts featuring global leaders, including CEOs from Netflix, Uber, H&M, NVIDIA, and Formula 1.

2. Tech-Forward & Innovation Narrative

• Demonstrates NBIM’s shift toward technology—mentioning GitHub usage and GitHub Copilot adoption among employees.
• Emphasizes AI as central to investment strategy and efficiency.

3. Culture & Leadership Philosophy

• Advocates for a “safe area” culture, encouraging thoughtful risk-taking.
• Discusses learning from failure, receiving feedback, and embracing diverse perspectives.

4. Community & Engagement

• Celebrates internal initiatives like Investment Academy and team knowledge-sharing.
• Engages with thinkers and followers through comments, polls, and shared posts.

5. Public & Global Presence

• Regularly appears at events and panels, including DNBIM-hosted podcast “In Good Company.”
• Shares high-impact visuals—speeches at forums, meetings with figures like John Kerry and Greta Thunberg.

How He Leverages LinkedIn

• Visibility through Multimedia: Posts include short video clips, podcast promos, and event highlights, creating dynamic content.
• Authority through Dialogue: By sharing in-depth viewpoints and inviting discussion, he positions himself as a thoughtful voice in finance.
• Branding & Company Alignment: Promotes cultural values of NBIM—stewardship, tech adoption, ESG commitment—while reinforcing his personal brand.
• Audience Engagement: Posts gain hundreds of reactions and comments, driving connection and thought provocation.

What Makes His Presence Stand Out

• Podcast Host CEO: Unique position as host of “In Good Company,” interviewing world-class C-suite leaders—uncommon among financial leaders.
• Low-ego Thought Sharing: Posts often include humility, curiosity, and learning—highlighting feedback loops and self-improvement.
• Strategic Vision: Drives shifts in public market policy (e.g. semi-annual reporting), transparency, and long-termism.
• Bold Tech Advocacy: Openly champions AI, development tools, and digital culture within a traditionally conservative institution.

Key Takeaways for Your Own LinkedIn Presence

1. Creative Content Formats: Podcasts and video engagements elevate your profile beyond text-heavy posts.
2. Substance with Simplicity: Share deep ideas in a digestible format—e.g., “safe areas” metaphor for company culture.
3. Professional Visibility: Visuals from forums, interviews, and events enhance credibility and memorability.
4. Community-focused Posts: Celebrate team achievements and learning programs to humanize leadership.
5. Consistent Thematic Structure: Focus on core themes—leadership, innovation, tech, ESG—and reinforce over time.

Growth Opportunities

• Increase Authentic Personal Storytelling: While professional, more personal reflections could deepen connection.
• Schedule Regular Posts: Posting bi-weekly could build momentum and maintain flow with audience.
• Interactive Engagements: Consider polls, Q&As, or live sessions around wealth fund strategy or ESG.
• Highlight Broader Internal Voices: Featuring employees or guest experts can diversify perspective and enrich content.

Who This Inspires

• Senior Finance & Investment Leaders: Looking to bring thought leadership and innovation into capital management.
• Tech-forward Senior Execs: Embracing digital transformation and seamless integration of technology in institutions.
• Leaders Committed to ESG & Governance: Setting an example in stewardship and sustainable leadership.
• CEOs Seeking Authentic Platforms: Learning how to blend corporate messaging with genuine leadership personality.

Summary

Nicolai Tangen has set a new bar for CEO presence on LinkedIn by merging substantive ideas, multimedia storytelling, and cultural introspection. He engages on global business issues while inviting collaborative dialogue—a model worth emulating for leaders looking to humanize influence, build credibility, and spark meaningful online communities.

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Anita Schjøll Abildgaard – CEO & Co-founder of Iris.ai

Who She Is & What She Does

Anita Schjøll Abildgaard is the CEO and Co-founder of Iris.ai, a company focused on automating and accelerating the research process using AI. With a background that blends entrepreneurship, science, and innovation, she is recognized for her work in making scientific knowledge more accessible and usable through natural language processing and machine learning.

About Iris.ai

Iris.ai is an AI-powered research assistant built to help scientists and R&D professionals navigate vast bodies of academic and technical content. The platform reads and understands scientific texts, maps relevant research, and automates complex data synthesis. Iris.ai is used by universities, corporate R&D teams, and research institutions to improve discovery and innovation workflows.

Content Themes on LinkedIn

1. AI & Science Communication

Anita frequently posts about the future of AI in research, sharing updates on Iris.ai’s capabilities in semantic search, document mapping, and machine reading comprehension.

2. Tech Ethics & Innovation

She explores the ethical implications of AI, open access to knowledge, and responsible tech development, often tying these themes to global scientific challenges.

3. Startup Leadership & Vision

Anita shares candid takes on leading a deep tech startup, from funding and hiring to scaling a science-focused product in a niche market.

4. Thought Leadership & Public Speaking

She promotes her talks at AI summits, research conferences, and panels—positioning herself and Iris.ai as thought leaders in AI-driven research transformation.

LinkedIn Strategy & Positioning

• Authority Through Expertise: Posts reveal deep understanding of AI and research, helping establish her as a credible voice in both communities.
• Narrative of Purpose: She frames Iris.ai’s mission as one of democratizing access to scientific knowledge—making her leadership not just about tech but about positive global impact.
• Selective, High-Impact Posting: While not highly frequent, her posts are thoughtful, often linked to big milestones, launches, or speaking engagements.
• International Appeal: Her content is aimed at a global audience, reflecting her Scandinavian roots and international business presence.

What Makes Anita Stand Out

• Mission-Driven Leadership: Blends AI innovation with a clear ethical stance and purpose-driven vision.
• Bridge Between Tech and Academia: Positions herself uniquely as someone translating AI for scientists and researchers.
• Strong Public Speaker: Uses speaking engagements effectively to extend her brand and Iris.ai’s message beyond LinkedIn.

Key Lessons for Your LinkedIn Strategy

• Lead with Purpose: Define and communicate a mission that extends beyond business metrics.
• Balance Technical and Personal: Share both product developments and leadership reflections for greater resonance.
• Be Selectively Visible: Quality over quantity can work well, especially for deep tech or B2B founders.
• Build Authority Through Education: Use your content to teach and explain, not just promote.

Opportunities for Growth

• More Behind-the-Scenes Content: Share moments from product development, user feedback, or internal innovation.
• Engage More Regularly: A biweekly cadence could boost momentum without overwhelming.
• Use Video or Demos: Short clips showing Iris.ai in action would illustrate its value vividly.
• Highlight Team Stories: Elevate engineers, researchers, and users to deepen the brand’s community feel.

Who This Inspires

• Women in Deep Tech: Her journey resonates with women navigating the intersection of research and entrepreneurship.
• AI Ethicists & Advocates: For those exploring responsible innovation.
• Founders in Academia-Focused Startups: A prime example of how to market and build within a highly specialized domain.

Metrics

• Followers: Estimated 10,000+ on LinkedIn.
• Engagement: Moderate but meaningful—her posts often spur thoughtful discussion and reposts in AI/research circles.
• Posting Frequency: Occasional, aligned with major events, launches, or talks.

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Harald Røine – Founder & CEO of Buro Ventures

Who He Is & What He Does

Harald Røine is the Founder and CEO of Buro Ventures, a firm specializing in B2B growth strategies, venture incubation, and digital product development. Since 2011, he has built a diverse digital business portfolio, advising startups and enterprise clients on scaling through structured digital frameworks

Company Overview – Buro Ventures

• SATCO Program: An accelerator combining startup incubation, education, and equity partnership for entrepreneurs.
• Buro Products: An R&D arm creating digital tools and AI-driven solutions for internal and external use.

LinkedIn Content Themes & Formats

1. Engagement Framework Tutorials
   • Shares B2B lead generation strategies via viral posts offering frameworks (e.g., "Engagement Framework," “Inbound Protocol”) and invites comments ("Viral", "LEADS") to unlock video walkthroughs.
2. Free Resources to Drive Authority
   • Offers guides based on Fortune 500 work, e.g., building vision–mission–values frameworks—mobilizing reposts and comments for leads.‍
3. Consistency in Storytelling
   • Mixes case-study breakdowns ("secret to $1M sales"), introspection on productivity, and system building, sparking high engagement through structured invitations .

How He Leverages LinkedIn

• Lead Magnets & Call-to-Action: Comments trigger resource delivery via DM—drives high visibility and leads.
• Community Building: Repeatedly shares free value to build trust, boosts engagement, and expands network.
• Profile Alignment: Messaging consistently reflects Buro Ventures' mission—empowering entrepreneurs via shared frameworks and tools.

What Makes Him Stand Out

• Tactical generosity: Freely sharing high-value frameworks built on experience.
• Multi-format engagement: Uses posts with diagrams, step-by-step instructions, resource triggers to encourage interaction.
• Resource-driven offers: Every post features a clear CTA—comment to receive a tool or schedule a call.

Key Learnings & Best Practices

- Offer Value First: Share actionable frameworks; invite comments for resource distribution.

- Create Interactive CTAs: Use comment-based leads generation (e.g., "LEADS", "SPOT").

- Build Authority Through Transparency: Break down successful campaigns and systems publicly.

Opportunities for Growth

• Diversify content formats: Add short explainer videos or slides to enhance depth.
• Promote team and portfolio startups: Highlight successes from SATCO alumni to showcase impact.
• Increase frequency of narrative posts: More behind‑the‑scenes updates and personal reflections.

Who This Profile Inspires

• Founders & Growth Marketers: Leading B2B lead-gen through organic LinkedIn strategies.
• B2B Entrepreneurs: Interested in framework-based scaling and systemic business building.
• Digital Product Innovators: Seeking tactical and structure-driven entrepreneurship approaches.

Summary

Harald Røine's LinkedIn strategy is a blueprint for B2B founders: share proprietary frameworks, make engagement viral, build community, and align messaging with your company’s mission. By layering tactical generosity with strategic content structure, he's forged one of the most effective LinkedIn presences in the Nordic B2B sphere.

Petter A. Stordalen – Owner & CEO of Strawberry Group (Nordic Choice Hotels)

Who He Is & What He Does

Petter Stordalen is a Norwegian billionaire entrepreneur and the driving force behind Strawberry Group, which includes Nordic Choice Hotels—over 230 properties employing ~17,000 people—alongside ventures in real estate, finance, art, and sustainability. He began his journey selling strawberries as a child and became a billionaire by age 37 after expanding from retail to shopping centers and eventually hotels

🎯 Content Themes & Formats

1. Bold Public Engagement

• Posts celebrating star-studded events like Bruce Springsteen at his Strawberry Arena draw thousands of interactions.
• Shares motivational and personal career advice—often candid about failures and growth.

2. Leadership & Crisis Management

• Active in thought leadership during COVID‑19. Emphasizes tough decisions and radical transparency (e.g., layoffs, cyber resilience).

3. Culture & Sustainability Focus

• Regularly highlights the central role of culture (“people are culture’s heart”) and Triple Bottom Line ethics: people, planet, profit.
• Shares environmental and philanthropic work via the Stordalen Foundation.

4. Visual & Event Storytelling

• Uses vibrant visuals—concerts, hotel openings, keynote appearances—to bring his brand experience to life.

How He Leverages LinkedIn

• Audience Magnet with Lifestyle Hooks: Music events and high-energy visuals draw broad attention.
• Humanized Leadership: Posts blend vulnerability (“we don’t panic”) with decisiveness—a rare combination at scale.
• Promoting Core Values: Every piece reinforces his brand's mission—memorable hospitality underpinned by social purpose.
• Crisis Transparency: Shares difficult strategic decisions openly, cultivating trust and authenticity.

What Makes Him Stand Out

• Diverse Portfolio & Personality: From hotels to art, sustainability activism to concerts—he blends business with charisma.
• “Culture is King” Messaging: Prioritizes people and culture as non-negotiables, especially during crises.
• Philanthropic Vision: Raises brand equity by aligning business with global causes and environmental impact.

Key Takeaways for Your LinkedIn Presence

1. High-Impact Visuals: Share events or imagery that captivate and convey your brand story.
2. Crisis Leadership: Be open about challenges and share learned lessons authentically.
3. Champion Culture Publicly: Reinforce values and people-first messaging consistently.
4. Merge Business with Passion: Highlight initiatives—environmental, artistic, community—that reflect your signature.

Opportunities for Growth

• Boost Personal Storytelling: More behind-the-scenes reflections could deepen follower connection.
• Use Rich Formats: Short-form video, event reels, or live Q&As would enhance engagement.
• Team & Guest Perspectives: Incorporate voices of employees, partners, or beneficiaries of his philanthropic efforts.
• Interactive Content: Polls or open questions could spark richer discussions around hospitality, culture, or sustainability.

Audience Inspired by His Presence

• Hospitality & Retail Executives seeking bold branding strategies.
• Socially Conscious Entrepreneurs relating business success with purpose.
• Public Figures in Crisis Management drawing from his transparency in turbulent times.
• Leaders Cultivating Company Culture aiming to build resilient, values-led teams.

Summary

Petter A. Stordalen’s LinkedIn presence is an energetic blend of strategic transparency, value-led messaging, and dynamic storytelling. By combining high-visibility moments with sincere reflections and a clear commitment to culture and sustainability, he sets a vibrant model for leadership communication online. Aspiring leaders can learn from his example by weaving together visually compelling content, authentic narratives, and values-driven engagement.

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Egil Hogna – CEO of Norconsult

Who He Is & What He Does

Egil Olav Hogna (b. 1971) is the Chief Executive Officer of Norconsult, Norway’s largest interdisciplinary consultancy for engineering, architecture, and community planning. He took the helm in December 2020 after leading the Extruded Solutions division at Hydro and serving as CEO of Sapa Group, given his background as an industrial engineer (NTNU), an MBA (INSEAD), and executive training at Harvard Business School.

About Norconsult

• Leading Nordic firm offering services across digital, infrastructure, energy, and urban development sectors.
• Recent financial performance: Q1 2025 net revenue of ~NOK 9.2 billion with a stable ~10% EBITA margin, demonstrating consistent growth and profitability

LinkedIn Content Themes & Formats

How He Leverages LinkedIn

• Credibility through Data: Shares key financial metrics transparently (growth percentages, margins), boosting trust.
• Human-Centered Leadership: Posts rooted in humility and team acknowledgment strengthen personal and brand connection.
• Brand Alignment: Messaging reinforces Norconsult’s dedication to sustainability, digital transformation, and local community building.
• Visual Storytelling: Frequent field and team-shot images enrich posts and convey engagement and authenticity.

What Makes Him Stand Out

• Data-Driven Authority: Offers substance—growth figures, EBITA, market context—positioning him as a reliable leader.
• Narrative Arc: Shows professional evolution and shapes a relatable leadership journey (e.g., his transition to Norconsult) linkedin.comlinkedin.comlinkedin.com+14linkedin.com+14prosjekt2023.prosjektnorge.no+14.
• Sustainability Leadership: Promotes environmental engineering efforts, internal values, and circular economy practices .
• Global Engagement: Celebrates progress across regions (e.g., Poland) to reflect a broad, inclusive leadership scope .

Key Takeaways & Best Practices

1. Communicate Results with Context: Quarterly updates with context and thanks enhance transparency.
2. Highlight Field Impact: Share on-the-ground successes to humanize consulting work.
3. Narrate Career Moments: Embed personal stories during transitions to build connection.
4. Use Visuals Intentively: Team and site photos resonate far more than text alone.
5. Celebrate Small Wins: Regional growth and initiatives illustrate progress and motivate internal stakeholders.

Growth Opportunities for Egil

• Increase Post Frequency: Moving to a bi-weekly schedule could sustain engagement momentum.
• Introduce Video Snippets: Short videos during site visits or summarizing quarterly results would add dynamic value.
• Expand Interactive Formats: Invite feedback via polls or Q&A around sustainability and market strategy.
• Feature Team Voices: Including colleague quotes or guest posts would diversify perspectives and showcase culture.

Audience Inspired by His Profile

• Consultancy Leaders & Engineers seeking to communicate impact.
• Finance Professionals interested in transparent leadership and business stack-ups.
• Sustainability Advocates exploring corporate commitment to environmental projects.
• Mid‑career Managers learning how to balance data-driven and human-centered leadership online.

Summary

Egil Hogna sets a LinkedIn standard blending transparency, leadership, and human impact. His balanced approach—anchored in disciplined financial reporting, team appreciation, field engagement, and career storytelling—offers a compelling model for leaders across industries. By adding video, more frequent touchpoints, and broader voices, he could elevate his influence even further.

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Alexandra Bech Gjørv – President & CEO of SINTEF

Who She Is & What She Does

Alexandra Bech Gjørv is CEO of SINTEF, one of Europe's largest independent applied research institutes, serving since 2016. With a legal background (Oslo, Oxford, Suffolk, NY State Bar) and senior executive roles at Norsk Hydro and Equinor—spanning energy, HR, CSR—she brings multidisciplinary leadership to the research field. In 2011, she chaired Norway’s 22 July Commission investigating the national terror attacks.

Content Themes & Formats on LinkedIn

• Strategic Leadership & Global Collaboration
  Shares insights from conferences and cross-institute gatherings (Metaverse innovation, geopolitical impacts), demonstrating international thought leadership
• Impact Metrics & Achievements.
  Highlights major project successes and funding wins, such as EU-backed research grabs, deep tech venture results, and spin-off capital milestones.
• Sustainability & Innovation Focus
  Discusses green energy & offshore wind at Statkraft conferences, reflecting SINTEF’s tech-for-good mission.
• Partnership Recognition
  Engages with peers like Statkraft’s CEO, spotlighting collaborative technologies and joint initiatives

How She Leverages LinkedIn

• Thought Leadership: Posts reveal her role in shaping scientific, environmental, and innovation agendas across Europe and beyond.
• Transparency & Credibility: Shares concrete metrics—funding figures, project data—to anchor her leadership in performance.
• Community Engagement: Acknowledges institutional partners and rising talents, reinforcing SINTEF’s collaborative culture.
• Multimedia Storytelling: Uses photos from conferences, field visits, and digital events to humanize her corporate presence.

What Sets Her Apart

• Multidisciplinary Expertise: Legal acumen, energy sector leadership, and research management converge in her profile.
• Mission-Driven Messaging: Consistent focus on “technology for a better society” in action and narrative.
• Global Influence: Visible presence in cross-border forums, reinforcing SINTEF’s international role.
• Data-Backed Authority: Backed by robust metrics, she maintains both credibility and substance in her storytelling.

Key Takeaways for Your Own LinkedIn

1. Share Strategic Insights with Context: Frame your organizational impact within global trends.
2. Use Clear Metrics: Quantifiable performance (e.g. funding, partnerships) builds trust and clarity.
3. Highlight Collaborative Wins: Featuring partners humanizes your leadership and strengthens network ties.
4. Blend Visuals & Narratives: Human-centered visuals alongside project narratives create resonance.
5. Stay Mission-Focused: Align posts consistently with your personal and corporate purpose.

Growth Opportunities

• Increase Posting Cadence: A consistent bi-weekly schedule could enhance visibility.
• Incorporate Videos: Short interviews or live site tours would deepen engagement.
• Invite Dialogue: Polls or Q&As around innovation trends could foster interactive learning.
• Promote Others’ Voices: Feature team members or collaborators to diversify perspectives and boost community.

Who She Inspires

• Research & Innovation Leaders: Anyone managing high-impact science or tech institutes.
• Sustainability Advocates: Those applying tech toward climate and societal goals.
• Cross-Sector Executives: Leaders bridging corporate, public, and research sectors.
• Women in Leadership: Role model for combining legal, corporate, and mission-driven leadership.

Summary

Alexandra Bech Gjørv’s LinkedIn presence is a masterclass in purpose-driven leadership—anchored by data, amplified through collaboration, and propelled by a compelling mission. Her posts balance substance with narrative, performance metrics with human stories. To elevate your own strategy: increase post frequency, add video storytelling, and invite more interactive and community-focused formats.

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Christina Carleton - CEO of Norway House

Who She Is & What She Does

Christina Carleton is the Chief Executive Officer at Norway House, a nonprofit cultural center in Minneapolis dedicated to strengthening U.S.–Norway relations and preserving Norwegian heritage.

Content Themes & Formats

1. Diplomatic & Cultural Engagement

• Posts highlight visits from dignitaries—such as Norway’s Minister of Foreign Affairs—to Norway House, reinforcing her role as a connector between nations .
• Shared photos from events like “Royal envoys” visits and GrandPad showcases, featuring high-engagement community moments.

2. Event Highlights & Community Building

• Regular updates on Norway House events: partnership forums, networking nights, and happy hours focused on innovation and cultural exchange.
• Highlighted gratitude posts recognizing volunteers and organizers, building community sentiment.

3. Institutional Storytelling

• Chronicles the Up Norway USA tour with regional updates—events in Sioux Falls, Portland, and Minneapolis—tying back to the mission of cultural ambassadorship.

How She Leverages LinkedIn

• Relationship & Brand Building: Showcases Norway House’s role as a hub for cultural diplomacy and community engagement.
• Event-Based Storytelling: Uses vibrant visuals and detailed captions to highlight both content and context of events.
• Community Recognition: Thank-you posts for volunteers and partners help underscore values and foster goodwill.
• Consistent, Thematic Posting: Focuses primarily on cultural, diplomatic, and community themes, keeping the message cohesive.

What Makes Her Presence Stand Out

• Diplomatic Context: As CEO of a cultural center, her posts consistently thread through national-level diplomacy and heritage narratives.
• Community-Centric Voice: Actively celebrates volunteers and the local network, fostering a sense of belonging.
• Steady Engagement: Even if monthly, her posts consistently draw meaningful interaction (~40–70+ likes, comments).
• Visual & Experiential Impact: Events are depicted with images that make her work come alive and highlight communal warmth.

Key Takeaways & Best Practices

1. Lead with Cultural Purpose: Align your leadership role with mission-driven content that resonates aspirationally.
2. Highlight Community Action: Show who takes part and why—it makes institutional stories relatable.
3. Use Visual Storytelling: Consistent imagery of events adds authenticity and captures attention.
4. Post Themes Consistently: Focused, mission-aligned messaging builds stronger brand clarity.

Growth Opportunities

• Increase Posting Cadence: A bi-weekly rhythm could enhance ongoing engagement and visibility.
• Add Short Videos: Clips from events, tours, or community conversations would increase viewer connection.
• Initiate Conversations: Use polls or Q&As about Norwegian culture, ties, or innovation to spark broader interaction.
• Feature Guest Perspectives: Allow voices of volunteers, partners, or beneficiaries to shine—broadening the narrative.

Who Her Presence Inspires

• Cultural & Nonprofit Executives bridging mission and community.
• Public Diplomacy Professionals seeking models of effective cultural and national storytelling.
• Event & Community Managers aiming to build engagement through recognition and storytelling.
• Heritage Organizations looking to amplify cultural narratives and foster lasting local connections.

Summary

Christina Carleton uses LinkedIn to effectively position Norway House as a bridge between Norway and America, leveraging cultural diplomacy, community storytelling, and gratitude-driven engagement. Enhancing her strategy with richer media, interactive formats, and increased cadence could further amplify her influence and deepen community ties.

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Henrik Müller‑Hansen – Founder & CEO of Gelato

Who He Is & What He Does

Henrik Müller‑Hansen leads Gelato, a global print-on-demand software platform with over 150 production hubs and ~49k LinkedIn followers. He holds a Master’s from Stockholm School of Economics and previously served as CEO of Tele2 Norway.

LinkedIn Content Strategy & Formats

1. Industry Thought Leadership

• Shares insights on the evolution of printing, packaging, and on‑demand production—positioning himself at the forefront of industry transformation.
• Promotes appearances at events like OPS2024 and Drupa, further establishing authority.

2. Company Achievements & Vision

• Highlights Gelato’s recognition—such as being named a Most Innovative Company by Fast Company.
• Announces board appointments, signaling personal growth and strategic influence.

3. Authentic & Reflective Voice

• Emphasizes leadership principles: “true leadership is not about managing change but inspiring it”.
• Shares candid reflections on challenges and industry evolution, adding personal depth to posts.

4. Multimedia & Engagement

• Posts include professional images from conferences, webinars, and in-person forums, lending visual authenticity.
• Engagement is high: hundreds of likes and comments offering validation and community interaction.

How He Leverages LinkedIn

• Authority Building: Combines technical industry commentary with event participation to strengthen credibility.
• Brand Alignment: Mentions Gelato’s sustainable, local production mission consistently to foreground company values.
• Personal Leadership Narrative: Mixes corporate updates with personal milestones and leadership philosophies.
• Community Validation: Cites recognition and congratulatory responses from peers to reinforce network trust and credibility.

What Makes Him Stand Out

• Tech-Driven Disruption: Portrays Gelato as an innovative bridge between software and global production infrastructure.
• Visionary Leadership Voice: Poignant insights (e.g., inspiring change vs. managing it) differentiate him from typical executive posts .
• Balanced Presence: Equally focuses on company milestones, personal roles (board membership), and industry ideas, reflecting well-rounded leadership.

Key Takeaways for Your Own LinkedIn Strategy

1. Be an Industry Voice: Share commentary on sector trends and visions, positioning yourself as a leader.
2. Celebrate Milestones Tactfully: Use company wins to reinforce personal and organizational credibility.
3. Infuse Personality: Mix strategic messaging with personal reflections to humanize your presence.
4. Leverage Visuals: Use professional yet accessible visuals—events, product demos, thought sessions—to captivate.
5. Drive Engagement Authentically: Respond to congratulations and feedback to foster community and network loyalty.

Growth Opportunities

• Add Video Content: Short clips from keynote sessions or product demos could enhance relatability and showcase expertise.
• Use Polls or Questions: Invite opinions to boost engagement and garner actionable feedback.
• Boost Interactive Cadence: A regular posting rhythm—bi‑weekly or monthly—can maintain visibility and community engagement.
• Highlight Team and Customer Stories: Featuring behind-the-scenes with staff or customer success stories would add depth and social proof.

Who He Inspires

• Tech Entrepreneurs & Founders in software and hardware convergence.
• Eco-Entrepreneurs & Sustainability Advocates promoting responsible production.
• Print & Manufacturing Innovators seeking modern business models.
• Senior Executives Exploring Industry Disruption and digital transformation.

Summary

Henrik Müller‑Hansen’s LinkedIn presence is a strong example of thoughtful, strategic leadership. He blends industry vision, personal thought, and company progress in a cohesive voice—backed by visuals and community engagement. By boosting interactive formats, including video, and sharing more stories from his team and customers, he can increase resonance and influence even further.