Written by
Already showing up on LinkedIn but feel like there’s more you could do?
These 10 Czech CEOs show how LinkedIn can be your platform to build a powerful personal brand and ultimately grow your business.
They invest in meaningful engagement that keeps them relevant over time. By building communities and staying top of mind, they create real connections that open doors.
Steal a few moves from each one and watch how your personal brand starts to grow.
Tomáš Čupr – CEO, Rohlik Group
Imagine building an online grocery that wins over 800,000 happy customers and delivers 11.5 million orders in a year.
That’s what Tomáš Čupr did with Rohlik.
In 2023, the company pulled in €700 million in revenue and grew 25 % year‑on‑year.
Even better: it’s profitable in Czechia, Hungary, and, impressively, Munich, just a year after launching there. Rohlik is now rolling toward a €1 billion run rate in 2024 .
Who Should Follow Tomáš Čupr?
- Everyday shoppers curious about how fast‑grocery delivery became a tech success
- Startup founders and e‑commerce pros looking to scale smart, not reckless
- Anyone fascinated by combining automation, AI, and customer obsession
About Rohlik Group
Rohlik started in 2014 to redefine online grocery.
With over 17,000 SKUs, from local artisan cheese to everyday brands, it offers same‑day delivery within one hour, and 97 % of orders hit the time window.
For CzechCrunch, in the fiscal year to April 2024, Rohlik Czech alone grew 40 % in customers, pulled in CZK 12.8 billion in revenue, and turned a loss of CZK 284 million the year before into a CZK 102 million profit.
The tech investments? Over €130 million, including warehouse automation and AI tools.
LinkedIn Content Strategy
Tomáš posts like you’re sitting across from him, casually explaining big numbers with simple language.
He shares growth milestones, new delivery zones, and behind‑the‑scenes footage of automation robots humming in warehouses.
He celebrates customer loyalty and discusses challenges with real transparency, no corporate fluff.
How He Uses LinkedIn as a Branding Tool
- Drops real numbers: user count, order volume, profitability
- Blends tech talk with everyday stories: like a courier delivering fresh bread at dawn
- Highlights customer happiness and employee effort
What Makes Tomáš Different
He’s hands-on. Rohlik’s growth isn’t just charts, it’s a warehouse manager proudly showing off a robot, a customer raving about fresh produce, an engineer tweaking delivery routes with AI.
His posts are grounded in real moments that people can picture and relate to.
Key Takeaways for Your LinkedIn Strategy
- Share metrics, but tell the story behind them.
- Use photos or video to bring moments to life.
- Celebrate customers and employees equally.
- Be consistent: post growth, tech, or milestones with purpose.
Where Tomáš Can Grow
He could go further with live sessions, like walking through a logistics hub or doing a Q&A with a team. Imagine answering questions in real time as sensors beep and boxes move. That human touch would deepen connection even further.
Klaus Zellmer – CEO, Škoda Auto a.s.
Since mid‑2023, Klaus Zellmer has been steering Škoda through an exciting transformation.
He uses LinkedIn to tell stories that connect brand, values, and performance.
One post features the new electric Elroq SUV launching as a “Respectline” edition that celebrates diversity.
Another reflects on a leadership summit where strategy and purpose met under one roof.
Who Should Follow Klaus Zellmer?
- Auto fans curious how Škoda is shifting into electric mobility
- Brand and leadership builders who want transparent storytelling
- People drawn to purpose‑led innovation and design
About Škoda Auto
Škoda Auto is one of the Czech Republic’s biggest success stories.
In2024, it delivered 926,600 cars worldwide, a 6.9% jump from the year before. Germany remained its largest market, with 187,100 vehicles sold, up 18.5% year-over-year.
The first half of 2024 was especially strong: sales revenue hit €13.65 billion, with operating profit at €1.15 billion, and return on sales climbing to 8.4%.
Škoda is climbing the ranks. It became the fourth best-selling brand in Europe for the first time ever.
Model-wise, the Octavia still leads the pack, but Škoda’s electric lineup is also gaining traction, especially the Enyaq.
LinkedIn Content Strategy
Klaus writes like he’s live‑blogging transformation
He shares summit photos, product reveals, and topline stats, like sales growth or profit margins
Every post feels rooted in real experience: a factory floor tour or a launch event with employees and customers
How He Uses LinkedIn as a Branding Tool
- Posts performance numbers: deliveries, profit, rankings
- Shares visuals from summits and product reveals
- Connects Škoda’s vision of electric and inclusive mobility to everyday values
What Makes Klaus Different
He frames change as a shared journey
Instead of announcements, he tells stories about a design team dreaming of new shapes, or a product launch that reflects inclusivity
That approach makes Škoda’s corporate moves feel personal
Key Takeaways for Your LinkedIn Strategy
- Combine numbers with visuals and stories
- Ask your audience to share input, like asking what models or products they want next
- Reflect brand values through every post
Where Klaus Can Grow
He could deepen engagement with live demos like CEO-led walkthrough videos of concept cars, or livestream fireside chats about EV strategy. That kind of human connection can elevate followers from observers to participants.
Daniel Beneš – CEO, ČEZ Group
When Daniel Beneš took charge at ČEZ in 2011, the company was still defined by fossil fuels and sprawling foreign assets.
He embarked on a mission to transform ČEZ into a modern, clean energy leader rooted at home.
One defining story: ČEZ sold off most of its foreign subsidiaries, especially in the Balkans, Turkey, and Romania,where returns didn’t justify continued risk.
Daniel redirected that capital into energizing Czech infrastructure: renewables, grids, and new nuclear units. He called it a major U-turn, with Czech Republic firmly back in focus.
Who Should Follow Daniel Beneš?
- Energy professionals tracking nuclear and renewables developments
- Investors & policymakers keeping an eye on utility stability and dividends
- Climate or tech advocates interested in energy transition
About ČEZ Group
ČEZ is Central and Eastern Europe’s largest energy company
In 2024 it earned CZK 30.5 b in net profit and posted EBITDA gains thanks to lifting the windfall tax and acquiring GasNet, a move adding around CZK 4 b to profit
ČEZ also signed a strategic partnership with Rolls‑Royce to co-develop small modular reactors
LinkedIn Content Strategy
Daniel shares big-picture strategy with real numbers
Posts cover acquisitions, dividends, community events, and energy milestones
He frames every update in context: what it means for Czechia, stability, consumers, and the planet
How He Uses LinkedIn as a Branding Tool
- Shares clear financial data: profit, EBITDA, dividends
- Connects deals to national goals and energy independence
- Mixes business news with CSR and cultural stories: employee initiatives, local events
What Makes Daniel Different
Daniel sees ČEZ as a public partner. His posts highlight the stakes: securing fuel supplies, stewarding nuclear innovation, preparing for SMRs. It feels bigger than profit. It's responsible leadership.
Key Takeaways for Your LinkedIn Strategy
- Share financial transparency, but connect it to purpose
- Link strategy updates with real social or environmental impact
- Humanize with community or culture stories around big announcements
Where Daniel Can Grow
Adding multimodal content would deepen trust. A virtual tour of a nuclear site, clips of an SMR discussion, or video conversations with engineers would make readers feel part of the energy journey.
Martin Cigler – Founder & CEO, Seyfor
Martin Cigler’s journey started in Brno in the early 1990s.
He built his first IT company from scratch. He learned the grit needed to grow.
Fast forward to today. That startup has grown into Seyfor, an enterprise software powerhouse.
In 2022, Seyfor emerged when 30 companies in the Solitea group came together. Now it houses over 1,600 professionals across Czechia and Slovakia.
Martin’s approach is simple: “Work must be fun.” He injects that spirit into culture and code.
He celebrates the small wins. He notices team achievements. That’s evident when he tags individuals in posts, sharing their success stories. You feel the pride in each update.
Who Should Follow Martin Cigler?
- IT professionals and software teams curious about scaling without losing soul
- Entrepreneurs managing mergers, culture, and growth
- Anyone who believes work should feel alive and meaningful
About Seyfor
Seyfor was formed in 2022 by merging 30 companies under the Solitea umbrella.
Today, Seyfor delivers ERP systems, compliance tools, cloud platforms, and more. Their strength lies in tailored tech, built for sectors like finance, manufacturing, and health.
They combine local expertise in Czechia and Slovakia with international ambition.
As a result, Seyfor blends innovation with trust, delivering solutions that actually make work easier for businesses.
LinkedIn Content Strategy
On LinkedIn, Martin makes every update feel like a story from the office hallways.
He writes with warmth and openness. He shares reflections on team culture.
He celebrates achievements and highlights team members by name and role.
His posts invite real conversations. No dull corporate lines here.
How He Uses LinkedIn as a Branding Tool
- Celebrates team wins by tagging real people
- Shares reflections on leadership and workplace culture
- Puts the spotlight on individuals, not just business milestones
What Makes Martin Different
His LinkedIn presence is about connection. He shares wins but also challenges.
He shares the energy of transformation. And he’s real about it. His feed feels like a chat with a trusted mentor, not a CEO.
Key Takeaways for Your LinkedIn Strategy
- Celebrate people, not just profits
- Share reflections; your own and your team’s
- Use tagging to build visibility and community
Where Martin Can Grow
Imagine inviting guest voices, like customers, partners, and teammates, to co-author posts. Or filming short, behind-the-scenes clips from your office. These additions could make his feed even richer and more engaging.
Ondřej Krátký – Founder & CEO, grid.online
Ondřej Krátký has a knack for building things that matter.
Back in the Liftago days, he saw ride-hailing in motion.
Today, he’s building grid.online, a logistics cloud that transforms parcel delivery with unused vehicle capacity. It’s clever. Couriers earn more. Businesses save. City traffic eases.
In 2024, they secured €1.5 million in funding from Reflex Capital, J&T Ventures, and Grid Invest. That cash is fueling app development, courier onboarding, and team growth.
Their pitch? Couriers can boost earnings by up to a third. That gets attention.
The story behind grid.online is about changing perspectives. It flips the script, turning parked cars into mobile opportunity. It uses real people and tech. And it’s growing fast.
Who Should Follow Ondřej Kratký?
- Gig economy workers wanting smarter ways to earn
- Logistics experts exploring flexible delivery models
- Tech founders building real-world platforms with social impact
About grid.online
Launched in 2024 as an offshoot of Liftago, grid.online transforms empty vehicle space into delivery capacity. It enables businesses to plug into a courier network with a few lines of code.
The platform benefits couriers and companies at once.
Early clients like Decathlon and Allegro prove the model works. With €1 million from Reflex Capital and €500k from J&T, grid.online is building tech and people power to scale.
LinkedIn Content Strategy
Ondřej writes updates like a startup diary.
He shares investor shout-outs and team photos. He shows how grid.online reshapes delivery logistics. He quotes partners and highlights milestones.
His language is clear: “Businesses save. Couriers earn more.”
His posts feel like a conversation about impact and tech.
How He Uses LinkedIn as a Branding Tool
- Shares funding news with credit to investors and team
- Uses simple impact statements anyone can grasp
- Puts real faces to the platform—tech, couriers, founders
What Makes Ondřej Different
He combines tech and human stories with ease.
His feed doesn’t feel like a sales pitch. It’s a series of breakthroughs, one small story at a time.
Key Takeaways for Your LinkedIn Strategy
- Use simple impact messages—focus on people
- Tag collaborators to build credibility
- Show tech through faces, not only features
Where Ondřej Can Grow
He could introduce short clips: courier testimonials, app walkthroughs, or delivery day stories. These would bring grid.online’s mission to life even more.
Radka Dohnalová – Founder & CEO, ATAIRU
Radka’s journey is about developing leadership potential.
She began at McKinsey and later worked at the UN’s World Food Programme. Along the way, she studied at Harvard and co-created the Authentic Leadership Model.
Then she founded ATAIRU in 2013. Her vision? Leadership rooted in purpose and presence, not just PowerPoints.
ATAIRU grew around 30% annually and now serves over 500 leaders across 46 organizations. Radka wants to touch 1 million lives by 2025.
Picture her office. You walk in and see a Japanese garden out the window. That calm, intentional space mirrors her approach to growth.
She pushes organizations to balance focus and adaptability without forcing everyone down the same path.
Who Should Follow Radka Dohnalová?
- Leaders seeking true clarity in a world of disruption
- HR professionals building hybrid culture with real purpose
- Women looking for authentic leadership styles
About ATAIRU
ATAIRU is a leadership lab.
They deliver high-performance and change programs tailored for executive teams.
They've grown 30% per year since 2013. They’ve coached over 500 leaders in 46 companies across Europe, the Middle East, and Asia.
Their flagship programs, like “Authentic Leadership for Women/Men”, combine Harvard frameworks and real-world application.
They even launched ATAIRU Leadership TV, hitting over 50,000 viewer data points in just two years.
LinkedIn Content Strategy
Radka uses LinkedIn like a thoughtful guide.
She shares program snapshots, frameworks, and heartfelt refrains like “change isn’t the new normal.”
She showcases video series featuring Czech leaders and frameworks from her Harvard days.
Each post pulls you in toward clarity, introspection, and real-world transformation.
How She Uses LinkedIn as a Branding Tool
- Shares video frameworks and leadership content
- Mentions real metrics: growth, impact, viewer stats
- Adds personal touches: her family, her journey, her Dao-inspired office
What Makes Radka Different
Her content isn’t just polished. It’s vivid and evocative.
You don’t just read her words, you feel them.
She bridges global consulting expertise with real-world empathy. Her calm energy shines through every update.
Key Takeaways for Your LinkedIn Strategy
- Share impact metrics with meaning
- Use sensory anchors like a serene space, a phrase, a metaphor
- Mix frameworks with personal narrative
Where Radka Can Grow
She could enrich her feed with video from sessions, live interviews with clients, or clips from ATAIRU Leadership TV featuring candid moments. Each would open a window into her work and deepen connection.
Petr Dvořák – Founder & CEO, Wultra
Petr’s story started at Avast, where he led the mobile innovation lab.
He saw how fragile mobile authentication really was and knew something had to change. That’s why in 2014 he co-founded Wultra.
His vision? Build strong, seamless authentication that could stand up to future threats, even those from quantum computers.
Fast forward to 2025 and Wultra just raised €3 million to grow its quantum-safe security tech in Europe and Southeast Asia. Big names like Raiffeisen and Erste Bank trust their tools, and Petr is already a patent-holder and regular speaker at fintech events like FinovateEurope.
Petr gets it. His posts break down complicated topics, passwordless logins, biometric risks, post-quantum encryption, into clear ideas you can grasp. It’s like having a tech friend explain why passwords will soon be a thing of the past.
He also shares the journey: funding rounds, new product demos, and insights from the fintech world.
You get the sense this is tech that matters and a CEO who’s hands-on with the details.
Who Should Follow Petr Dvořák?
- Security and fintech professionals looking for next-level authentication
- Tech enthusiasts curious about quantum-safe encryption
- Product teams seeking practical yet innovative security solutions
About Wultra
Wultra creates mobile-first authentication tools for banks and fintech companies. Their software protects users with biometrics, PINs, push approvals, and anti-fraud features.
Wultra is also preparing for the quantum future by developing post-quantum cryptography solutions.
With over 70 clients in 20+ countries, including big European banks, their tech is already in millions of devices.
Their €3 million Series A round is powering expansion into new markets, with partners like iProov adding facial biometrics for even stronger protection.
LinkedIn Content Strategy
Petr shares technical insights without jargon. He breaks down complex fintech trends into bite-sized explanations.
His posts cover funding updates, product launches, and conference talks.
He keeps things real by highlighting practical impacts, like why moving away from passwords is urgent.
How He Uses LinkedIn as a Branding Tool
- Announces funding and event news to show momentum
- Explains tough concepts in simple, relatable terms
- Tags partners and events to highlight collaboration
What Makes Petr Different
His posts don’t drown you in tech jargon. He explains tough ideas clearly and ties them to real-world risks.
You feel he’s not just selling a product but helping people understand the future of security.
Key Takeaways for Your LinkedIn Strategy
- Celebrate milestones like funding or product launches
- Teach your audience without using complicated language
- Show collaboration by tagging partners and events
Where Petr Can Grow
Adding short videos or demos of his product in action could help people see how it works. Client stories or behind-the-scenes clips from fintech conferences would make his posts even more engaging.
Milan Vlček – Founder & CEO, TopLeader
Milan knows that success doesn’t happen overnight.
When he started TopLeader in 2018, it was small gatherings in Prague.
He recently shared a post about working on his platform while watching his son play football. That moment captures the slow, steady hustle it takes to build something real.
Milan’s dream is to create a digital leadership platform that helps people grow without losing themselves in the process. He’s open about the ups and downs, reminding everyone that impact matters more than quick unicorn status.
His LinkedIn feed feels like a chat with a friend who’s been through the grind. He shares wins, setbacks, and lessons with honesty. You see the real life behind the entrepreneur’s shine.
Who Should Follow Milan Vlček?
- Leaders building their journey one step at a time
- Founders balancing ambition with family life
- Professionals growing personally and professionally over time
About TopLeader
TopLeader is a digital platform offering leadership coaching, certifications, and AI-driven personalized development.
Founded in 2018 with CTO Michal Indra, it aims to make leadership growth accessible and sustainable.
While still early stage with about €23.5K annual revenue, TopLeader’s mission is clear: help people become better leaders at their own pace.
LinkedIn Content Strategy
Milan shares his startup story in relatable terms.
He posts include milestones, candid moments, podcast interviews, and reflections on growth.
He invites followers into the everyday hustle: working late nights, celebrating small victories, and staying grounded.
How He Uses LinkedIn as a Branding Tool
- Shares honest, unfiltered founder moments
- Highlights milestones and media appearances
- Uses everyday stories to connect with followers
What Makes Milan Different
He skips the hype and shows the real hustle behind success.
His authenticity helps others see leadership as a messy, rewarding journey. He builds trust by being open about challenges.
Key Takeaways for Your LinkedIn Strategy
- Mix milestone announcements with everyday hustle stories
- Keep your tone honest and humble
- Use relatable moments to build connection
Where Milan Can Grow
Sharing short videos of coaching sessions or product demos would help make TopLeader’s value tangible. More behind-the-scenes content could boost engagement and show the human side of leadership development.
Jiri Pavlicek – CEO, Aspironix
Jiri didn’t follow the usual path.
After over ten years in commercial roles at Johnson & Johnson, he chose to build something new: a medical tech company from the Czech Republic with a European reach.
In 2011, Aspironix was born. Alongside running the company, Jiri took on leadership roles in CzechMed, working to raise standards and transparency in healthcare across Europe.
His posts are few but impactful.
When he shares updates, they focus on meaningful achievements: policy work, company growth, and industry insight.
He leads with substance, not hype, making his voice stand out in medtech circles.
Who Should Follow Jiri Pavlicek?
- Medtech entrepreneurs scaling across Europe
- Healthcare leaders interested in innovation and reform
- Professionals curious about the business-policy intersection
About Aspironix
Aspironix distributes advanced medical technology in oncology, surgery, and diagnostics.
Partners include Sysmex, Medtronic, and Intuitive Surgical.
They operate in six European countries, driven by a commitment to innovation and integrity. Their steady growth reflects a focus on responsible business in a complex sector.
LinkedIn Content Strategy
Jiri’s posts center on thoughtful leadership.
He shares interviews, talks about healthcare reforms, and highlights his team’s work.
His tone is calm, expert, and personal, showing decades of experience without overwhelming detail.
How He Uses LinkedIn as a Branding Tool
- Shares media interviews and speaking engagements
- Highlights team successes and company milestones
- Emphasizes values of integrity and innovation
What Makes Jiri Different
He leads without hype, focusing on trust and responsibility.
His voice carries the weight of experience but stays approachable. He connects business growth with positive healthcare impact.
Key Takeaways for Your LinkedIn Strategy
- Focus on quality over quantity in posting
- Use interviews and talks to build thought leadership
- Anchor messages in your core values
Where Jiri Can Grow
Opening up with personal stories, like early challenges, lessons learned, or moments from policy meetings, could make his content more relatable and inspire deeper connections.
Václav Hodek – CEO & Founder, Localazy
Václav’s idea came from frustration.
He was stuck updating app translations in ten languages manually. That tedious work sparked Localazy in 2017, a platform to automate localization.
Today, it helps developers update translations in real time, removing a major headache from software teams.
His posts share practical wins, like launching instant Spanish updates or integrating new API features, with a down-to-earth tone.
He balances technical talk with the relief product teams feel when translation is no longer a blocker. You get the feeling Václav truly knows what developers need.
Who Should Follow Václav Hodek?
- App developers tired of manual translations
- Product managers wanting faster global releases
- Startup founders inspired by simple ideas with big impact
About Localazy
Localazy is a cloud platform that automates software localization.
It integrates with dev workflows, supports over 50 languages, and offers in-context previews.
While exact user numbers aren’t public, Localazy is trusted by startups and mid-sized teams worldwide to speed up product launches and reduce translation hassle.
LinkedIn Content Strategy
Václav shares product updates, user stories, and localization tips.
His posts combine technical details with human impact, showing how automation saves time and reduces stress. Developer meetups and milestones give a glimpse behind the scenes.
How He Uses LinkedIn as a Branding Tool
- Highlights real user wins and time saved
- Shares technical insights accessible to developers
- Tags users and partners to build community
What Makes Václav Different
He’s both coder and empath.
His content covers APIs and strings but always returns to the human side, how much easier work becomes. This blend builds trust and relatability.
Key Takeaways for Your LinkedIn Strategy
- Share specific benefits users experience
- Mix technical info with real-life impact
- Tag collaborators to show authentic connections
Where Václav Can Grow
Adding video demos or live developer Q&As would deepen engagement. Sharing forum highlights or user tips could also create a richer community conversation.
.avif)
