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LinkedIn is a powerful tool for professional growth, but are you making the most of it?
Whether you're just starting to build your network or are already a frequent user, it’s time to level up your strategy. This roundup highlights 10 Latvian executives who are not just active but excelling on LinkedIn in 2026.
We've used ChatGPT to analyze their profiles, LinkedIn content strategies, and branding techniques, providing a unique insight into what makes them stand out.
If you're looking to enhance your own LinkedIn presence and get inspired by leaders in your industry, keep reading for key takeaways that can help you gain an edge.
Need help creating engaging LinkedIn posts? Let Will do the heavy lifting through simple WhatsApp chats. Start your free trial here.
Alex Kreger – CEO, UXDA
Alex Kreger spent twenty years studying human psychology before he started his current company.
He noticed that many people feel stressed when they use banking apps or websites.
This observation led him to start a design agency, UXDA, that focuses on making money management feel more human.
Who Should Follow Alex Kreger?
- Designers who want to see how psychology shapes digital products
- Banking professionals who want to build trust with their users
- People curious about how AI will change their personal finances
About UXDA
UXDA is a design agency that works specifically with financial brands to improve their digital tools.
The company has completed projects for clients in thirty-nine countries and has worked on over 150 digital products. These projects serve millions of customers globally.
LinkedIn Content Strategy
Alex writes posts that explain the science behind user behavior. He often discusses how the human brain reacts to financial data and complex interfaces. His posts provide deep explanations rather than quick tips.
What Makes Alex Different?
Alex uses neuroscience to guide his design decisions instead of just following current trends.
His approach treats finance as a psychological challenge for the human mind. This perspective helps him create tools that feel natural to use.
Key Takeaways for Your LinkedIn Strategy
- Write about the specific science or logic behind your professional work.
- Share your long-term vision for how your industry should treat its customers.
- Use consistent branding for all the images and graphics you post.
Where Alex Can Grow (On LinkedIn)
He might reach a larger group by creating shorter video clips of his main points. These videos would help people who do not have time to read long articles.
Adding more personal stories about his daily life as a CEO could also make his profile more relatable.
Uldis Karlovs-Karlovskis – Co-Founder And CTO, Zen IS
Uldis Karlovs-Karlovskis worked at the tech giant Accenture for ten years before he decided to change his path.
He managed a group of 150 engineers and realized that technical skill is only one part of being a great leader.
He now uses his background in psychology and IT to help other professionals grow.
Who Should Follow Uldis?
- Software engineers who want to move into management roles
- People who feel overwhelmed by the technical demands of their jobs
- Leaders who want to improve how their teams work together
About Zen IS
Zen IS helps companies improve their digital systems and internal work processes.
The company focuses on technical coaching and helping organizations adopt better development habits. Uldis uses his experience in cloud migration and microservices to guide these changes.
LinkedIn Content Strategy
Uldis posts about the intersection of human emotions and technical work. He shares his thoughts on how to avoid burnout while staying productive in the IT world.
His content often features reflections on his own career mistakes and lessons.
What Makes Uldis Different?
Uldis is a certified psychodrama assistant, which allows him to look at team dynamics from a unique angle. This training helps him understand the social patterns that often cause problems in tech companies.
He combines deep technical knowledge with a focus on mental health.
Key Takeaways for Your LinkedIn Strategy
- Be honest about your career struggles to build a real connection with your followers.
- Combine two different fields, like IT and psychology, to create a unique voice.
- Post regularly about your ongoing education, such as your PhD studies.
Where Uldis Can Grow (On LinkedIn)
He could share more specific case studies of the teams he has coached recently. Showing the specific steps a team took to improve their work would provide value.
Uldis would also grow his LinkedIn presence by hosting live sessions to answer questions about leadership in real time.
Davis Siksnans – CEO, Mapon
Davis Siksnans was the first employee at Printful and eventually became its CEO.
He helped lead that company to become the first business in Latvia valued at over one billion dollars.
Now, he leads a different company (Mapon) and uses his experience to help other startups succeed.
Who Should Follow Davis?
- Founders who want to learn how to scale a company from scratch
- People interested in the Latvian startup ecosystem
- Investors looking for trends in software and e-commerce
About Mapon
Mapon provides software for managing vehicle fleets and tracking assets for businesses. The company earns more than twenty million euros in annual revenue and is part of the Draugiem Group. It serves clients who need to monitor fuel use and driver behavior.
LinkedIn Content Strategy
Davis shares news about his investments and the growth of the companies he advises.
He provides updates on the Latvian tech scene and celebrates the achievements of local entrepreneurs.
His posts are often brief and focus on significant milestones.
What Makes Davis Different?
Davis received the Order of the Three Stars, which is the highest civilian award given in Latvia.
Additionally, his status as a co-founder of a unicorn company gives his advice a high level of authority.
He remains very active in the local community despite his global success.
Key Takeaways for Your LinkedIn Strategy
- Support other leaders in your community by sharing their success stories.
- Maintain a professional and clear tone when discussing your business achievements.
- Reference your past experiences to show how you reached your current position.
Where Davis Can Grow (On LinkedIn)
He could offer more behind the scenes looks at the daily operations at Mapon. People enjoy seeing how a seasoned CEO manages his time and makes difficult choices.
Writing more about his personal productivity habits would also attract many readers.
Rolands Mesters – Co-Founder And CEO, BirdyChat
Rolands Mesters gained fame in the tech world by starting Nordigen, a company that helped people move their bank data.
He grew that team to ninety people before selling the business to a large international firm.
Roland is now building a new company and remains a vocal supporter of the startup village.
Who Should Follow Rolands?
- New entrepreneurs who are looking for their first investors
- People interested in how open banking works in Europe
- Job seekers who want to understand what startup founders look for in a team
About BirdyChat
BirdyChat is the latest project from Rolands, focusing on new ways for people to communicate and share data.
Before this, his previous company Nordigen connected with over 2,300 banks across Europe. He brings his knowledge of high-growth software to this new venture.
LinkedIn Content Strategy
Rolands often writes about the grit needed to run a startup. He has shared that his team once made 200 calls to investors to raise money.
His posts are encouraging and emphasize the importance of perseverance.
What Makes Rolands Different?
Roland believes that it takes a village to build a business and openly credits his mentors and peers.
He does not try to act like a solo genius who did everything alone. This humility makes him a very respected figure in the Baltic tech region.
Key Takeaways for Your LinkedIn Strategy
- Talk about the hard work and the number of attempts it takes to succeed.
- Give credit to the people and organizations that helped you along the way.
- Focus on one clear message in each post to make it easy to remember.
Where Rolands Can Grow (On LinkedIn)
He could post more content about the specific technical challenges of his new company. Sharing the early hurdles of a new startup would be very interesting to his followers.
Roland could also participate in more public debates about European tech regulations.
Martins Lasmanis – CEO, Supliful
Martins Lasmanis is a serial entrepreneur who saw a gap in the health and wellness market.
He realized that starting a supplement brand was too expensive for most people. So he created a platform that lets anyone start a business without buying inventory first.
Who Should Follow Martins?
- Creators who want to start their own physical product brands
- E-commerce experts looking for new business models
- People interested in the future of the supplement industry
About Supliful
Supliful is a platform that allows users to launch their own supplement or skincare brands.
The company has raised over 1.4 million dollars from various investors. It currently employs forty-three people and helps thousands of creators run their own stores.
LinkedIn Content Strategy
Martins posts a lot of practical advice for people using his platform.
He shares tips on marketing, product selection, and how to find customers online. His tone is energetic and focused on helping his followers make money.
What Makes Martins Different?
He focuses on the "on-demand" model, which removes the risk for new business owners.
He often writes for major publications like Entrepreneur to share his knowledge with a global audience.
His content is very focused on action and results.
Key Takeaways for Your LinkedIn Strategy
- Provide clear steps that your audience can take to improve their own businesses.
- Use your platform to teach people how to use your product to reach their goals.
- Mention the funding and growth of your company to show stability.
Where Martins Can Grow (On LinkedIn)
He could share more stories about the successful brands that have started on his platform.
Highlighting the success of his customers would be a great way to prove his business model works. Martins might also share more about the science behind the products Supliful offers.
Pārsla Baško – Chief People & Culture Officer, FYUL
Pārsla Baško has spent her career making sure that big companies treat their employees well.
She worked at major brands like Rimi and Carlsberg before joining the leadership team at Printful.
She now oversees the culture at a newly merged group of tech companies.
Who Should Follow Pārsla?
- HR professionals who want to learn about modern company culture
- Employees who are curious about how large tech mergers affect people
- Leaders who want to build a better workplace
About FYUL
FYUL is a leadership structure that oversees Printful, Printify, and Snow Commerce following their recent merger.
These companies are leaders in the print-on-demand industry and serve millions of customers. The group focuses on helping people turn their creative ideas into real products.
LinkedIn Content Strategy
Pārsla shares updates about hiring, employee growth, and how to build a strong team.
She often posts about the importance of diversity and international cooperation.
Her content reflects the challenges of managing a global workforce.
What Makes Pārsla Different?
She has experience in both traditional retail and modern technology startups. This background allows her to understand how to manage thousands of people across different countries.
Pārsla is a graduate of a top business school and uses that knowledge to lead.
Key Takeaways for Your LinkedIn Strategy
- Focus on the human side of business by talking about your team.
- Share your thoughts on how to maintain a good culture during big company changes.
- Use a warm and professional tone to attract high-quality job candidates.
Where Pārsla Can Grow (On LinkedIn)
She could write more about the specific tools she uses to measure employee happiness. Giving away some of her management methods would make her a top thought leader in her field.
Pārsla could also share more about her personal journey as a woman in leadership.
Dagnija Lejina – Co-Founder & CEO, Lejiņa & Partners
Dagnija Lejina started her career as a press secretary for the Minister of Foreign Affairs.
She managed communications for a large bank during a major financial crisis and learned how to stay calm under pressure.
She now runs her own agency.
Who Should Follow Dagnija?
- Public relations experts who want to learn about crisis management
- Women who are looking for inspiration in leadership roles
- People interested in how politics and business communication overlap
About Lejiņa & Partners
Lejiņa & Partners is a boutique agency that helps leaders and companies manage their reputations. They offer services like media relations, public speaking training, and content development.
The agency works with a network of freelancers to provide specialized help for each client.
LinkedIn Content Strategy
Dagnija writes about the importance of personal branding and public reputation.
She shares photos from the various events and conferences she organizes or attends.
Her posts often touch on the topics of technology and women in business.
What Makes Dagnija Different?
She holds a Master's degree from the London School of Economics, which gives her a deep understanding of political science.
She co-founded platforms like Oratore to help other people improve their public speaking skills. Her work connects the worlds of government, technology, and media.
Key Takeaways for Your LinkedIn Strategy
- Post about the events you attend to show you are active in your industry.
- Share your expertise on how people can improve their own professional image.
- Connect your work to larger social issues, like gender equality or national safety.
Where Dagnija Can Grow (On LinkedIn)
She could share more short tips on how to handle a public relations crisis. Many business owners would find this type of professional advice very useful.
Dagnija could also start a series of interviews with the leaders she works with.
Anna Andersone – Co-Founder & CEO, StartSchool
Anna Andersone has spent over twenty years working at the intersection of design and technology.
She started several successful companies but found her true passion in education.
Anna now leads a movement to help thousands of women learn how to work in the tech world.
Who Should Follow Anna?
- Women who want to change their careers and move into technology
- Teachers who are looking for ways to modernize education
- Startup founders who care about social impact
About StartSchool
StartSchool is a non-profit organization that trains the next generation of technology leaders in Latvia.
The program offers hands-on experience and connects students with professionals from successful companies. It aims to make the local tech scene more competitive on a global level.
LinkedIn Content Strategy
Anna posts stories about the students who have changed their lives through her programs.
She often talks about the need for more diversity in the tech industry. Her content is mission-driven and focuses on community growth.
What Makes Anna Different?
She has helped over 50,000 women through her work with Riga TechGirls.
She is not just a business leader but also a social activist who wants to change the workforce.
Her background in design helps her create educational programs that are engaging and modern.
Key Takeaways for Your LinkedIn Strategy
- Use your profile to advocate for a cause you truly believe in.
- Share the success stories of the people you have helped or mentored.
- Post about your long-term goals for your community or country.
Where Anna Can Grow (On LinkedIn)
She could share more about the technical curriculum of her school to attract more corporate sponsors.
Posting more about the data behind her success would also help prove the impact of her work. Anna might also benefit from sharing more about her own tech journey.
Pauls Calitis – COO, airBaltic
Pauls Calitis joined airBaltic as a pilot in 1995 and has seen the airline grow through many phases.
He spent decades managing flight operations before he was appointed to the board of directors.
Paul still maintains his passion for aviation while managing the daily work of a major airline.
Who Should Follow Pauls?
- Aspiring pilots who want to see a career path from the cockpit to the office
- Aviation fans who follow the growth of the Airbus A220 fleet
- Operations managers who handle large, complex logistics
About airBaltic
airBaltic is the national airline of Latvia and a major carrier in the Baltic region. The company operates one of the most modern fleets in the world, consisting entirely of Airbus A220-300 aircraft.
It also runs its own pilot academy to train new professionals.
LinkedIn Content Strategy
Pauls shares news about the airline's fleet expansion and new flight destinations.
He often posts photos of new aircraft and graduation ceremonies for the pilot academy. His content is professional and focuses on the technical excellence of his team.
What Makes Pauls Different?
He has first-hand experience as a pilot, which means he understands the core of the business better than most executives.
He has been with the same company for over thirty years, showing a rare level of loyalty and deep knowledge. He bridges the gap between the crew in the air and the leaders on the ground.
Key Takeaways for Your LinkedIn Strategy
- Demonstrate your deep history with your company to build authority and trust.
- Share photos of the physical products or assets that represent your brand.
- Celebrate the new members of your industry to show you care about the future.
Where Pauls Can Grow (On LinkedIn)
He could share more about the specific challenges of keeping an airline running during difficult global times.
Personal reflections on the transition from pilot to executive would also be very popular.
Gundega Laugale – CMO, Maxima Latvija
Gundega Laugale started her marketing career in the year 2000 at a cosmetic company.
She spent nearly a decade at Procter & Gamble, where she learned how to market products to millions of shoppers.
Gundega now leads the efforts for one of the largest retail chains in the region.
Who Should Follow Gundega?
- Marketing students who want to see how big retail brands operate
- People interested in consumer behavior and shopping trends
- Managers who want to learn about large-scale loyalty programs
About Maxima Latvija
Maxima Latvija is a leading retail chain that operates hundreds of stores across the country.
The company employs thousands of people and is a major part of the daily life for most Latvians. It focuses on providing affordable goods and a wide range of local products.
LinkedIn Content Strategy
Gundega posts about the various marketing campaigns and community projects Maxima supports.
She shares news about awards the company wins and the growth of their digital loyalty tools. Her content is polished and represents the public face of a major brand.
What Makes Gundega Different?
She has worked for some of the world's most famous consumer goods companies, like Danone and P&G. This international experience helps her bring world-class marketing ideas to the local Latvian market.
She also has a long history of managing complex retail projects and large teams.
Key Takeaways for Your LinkedIn Strategy
- Highlight the community work your company does to show social responsibility.
- Mention your past experience at well-known global brands to show your level of expertise.
- Share the awards and recognitions your team receives to build pride and trust.
Where Gundega Can Grow (On LinkedIn)
She could share more about the specific data she uses to understand what shoppers want. Writing about how she chooses which new products to put on the shelves would be very interesting.
Gundega could also share more about the future of grocery shopping and digital checkout systems.
