In today's digital age, a strong personal brand isn't just a nice-to-have, it's a strategic asset. For CEOs and founders, platforms like LinkedIn offer unparalleled opportunities to showcase leadership, share insights, and connect authentically with audiences. But how do these CEOs manage their LinkedIn profiles to stand out in a sea of content?

In this post, we delve into the LinkedIn strategies of 7 standout CEOs who are not only leading successful companies but also mastering the art of personal branding. From thought-provoking posts to engaging with their communities, these leaders exemplify how to build a compelling presence that resonates.

Whether you're an aspiring entrepreneur or a seasoned executive, their approaches offer valuable lessons on authenticity, consistency, and the power of storytelling.

After careful research, we have pulled together a list with 7 Romanian CEOs that have mastered the art of personal branding and are actively using it to grow their company and add value to their communities. Follow along for tips about professional branding and LinkedIn marketing as a CEO.

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Marco Hößl, CEO of Kaufland Romania and Moldova

Marco Hößl is the CEO of Kaufland Romania & Moldova, leading a team of over 17,000 employees. Under his leadership, Kaufland Romania has become a leader in the local retail market and a sustainable company.

Hößl focuses on efficiency, results, and promoting individual potential, earning Kaufland the title of Top Employer in Romania and Europe multiple times.

On LinkedIn, he shares insights into retail trends, leadership strategies, and corporate social responsibility initiatives, engaging with his audience through thought-provoking posts.

Following Marco Hößl on LinkedIn provides valuable perspectives on retail management, leadership, and sustainable business practices.

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Ștefan Mandachi, CEO of Franchise Generator

Ștefan Mandachi is a lawyer and successful entrepreneur, founder of Franchise Generator, Containerele-Biblioteci "Citește", and Mandachi Hotel & Spa.

He frequently shares valuable insights and offers webinars on business strategies and growth, engaging with his audience through thought-provoking posts on various topics.

Mandachi's LinkedIn content includes discussions on entrepreneurship, business development, and personal growth, providing practical advice and inspiration.

Following Ștefan Mandachi on LinkedIn offers access to entrepreneurial insights, business strategies, and motivational content.

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Aneta Bogdan, Founder of Brandient

Aneta Bogdan is a Romanian branding, corporate identity, and marketing consultant, co-founder and managing partner of Brandient, operating from Bucharest and Singapore.

She consults leading entrepreneurs and businesses in Eastern Europe and Southeast Asia, including Bitdefender, eMAG, Dedeman, Transavia, Banca Transilvania, as well as multinational businesses such as YTL Corporation, Vodafone, ING Bank, Heineken, and Renault.

Bogdan is a frequent keynote speaker on branding and an awarded professional, sharing her expertise on LinkedIn through articles and posts on branding strategies and corporate identity.

Following Aneta Bogdan on LinkedIn provides valuable insights into branding, marketing, and corporate identity, beneficial for professionals in these fields.

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Cristian Dina, CEO of Tekpon Awards

Cristian Dina is a dynamic force in the SaaS industry. At just 23, he co-founded Tekpon, a leading SaaS marketplace, and has since expanded his influence by launching the Tekpon Awards, a prestigious event celebrating innovation in SaaS and AI .

On LinkedIn, Cristian offers a candid look into the entrepreneurial journey. He shares insights from hosting over 300 episodes of the Tekpon SaaS Podcast, where he engages with industry leaders to discuss trends, challenges, and successes . His posts often delve into personal growth, the realities of startup life, and the importance of community in business.

Beyond his online presence, Cristian is deeply involved in fostering the SaaS community. He serves as the Bucharest city leader for SaaStock Local and is the author of the best-selling book "King of Networking," where he emphasizes the value of genuine connections in business.

Why you should follow him:
‍Cristian's content is a blend of authenticity and expertise. His journey from a young entrepreneur to a recognized leader in the SaaS space offers valuable lessons for professionals at all stages. Whether you're interested in startup growth, networking strategies, or industry insights, his posts provide a wealth of knowledge and inspiration.

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Daniel Dines, Co-Founder & CEO at UiPath

Daniel Dines is the visionary behind UiPath, a leading robotic process automation (RPA) platform that he co-founded in 2005. Starting from humble beginnings in Romania, Daniel's journey took him from working at Microsoft to building a company that went public on the New York Stock Exchange in April 2021

On LinkedIn, Daniel shares insights into the evolving landscape of automation and AI, offering thought leadership on how these technologies can transform the workplace. His posts reflect a deep commitment to innovation and a belief in the power of technology to improve lives.

Beyond his role at UiPath, Daniel is also a co-founder and General Partner at Crew Capital, where he invests in forward-thinking startups across various sectors.

Why you should follow him:
Daniel's content provides a unique perspective on the intersection of technology, leadership, and global business strategy. His experience in scaling a startup into a multinational enterprise offers valuable lessons for entrepreneurs and tech enthusiasts alike.

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Elena Pap, CEO Europe at Up Coop

Elena Pap is a seasoned executive with over two decades of experience in the business services sector. As CEO Europe at Up Coop, she oversees operations across Romania, Moldova, Greece, Bulgaria, and Serbia, driving innovation and growth in employee benefits and digital solutions.

On LinkedIn, Elena shares insights into leadership, innovation, and the importance of values in business. Her posts often highlight milestones, such as receiving the "Women in Power 2025 - Power of Vision" award, and her commitment to fostering inclusive and forward-thinking work environments.

Beyond her corporate role, Elena contributes to the broader business community. She serves on the Board of Directors of the French Chamber of Commerce and Industry in Romania (CCIFER), promoting Franco-Romanian business relations.

Why you should follow her:
Elena's content offers a blend of strategic insight and personal reflection, making her a valuable voice for professionals interested in leadership, cross-cultural business, and organizational development.

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Alin Dobra, Co-Founder & CEO at Bunnyshell

Alin Dobra is the visionary CEO and co-founder of Bunnyshell, a platform revolutionizing DevOps with its Environments as a Service (EaaS) solution. With a BSc in Computer Science and over 10 years of IT experience, Alin has always been passionate about automation. He founded Bunnyshell to address the lack of tools for creating and managing complex environments efficiently.

Under his leadership, Bunnyshell has gained recognition in the tech community. Recently, the company was honored as the "Startup of the Year" in Palo Alto, a testament to its innovative approach and impact in the industry.

Alin actively shares his insights on software delivery, automation, and the evolving role of AI in development on LinkedIn. His posts often highlight Bunnyshell's initiatives, such as the launch of ephemeral environments and the integration of AI tools like Cursor to accelerate development cycles. ‍

Why you should follow him:
Alin's content offers a blend of technical expertise and visionary leadership. He provides valuable insights into the challenges and innovations in modern software development, making his posts a must-follow for professionals in the DevOps and tech startup ecosystems.