10 Canadian Executives You Should Follow on LinkedIn in 2026
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If you're already active on LinkedIn but eager to elevate your game, this roundup is your blueprint for success.
We've leveraged ChatGPT to analyze and evaluate these standout Canadian executives based on their content quality, engagement levels, and innovative approaches, spotlighting those who are truly dominating the platform.
Follow them to sharpen your own strategy, build your personal brand, and drive real business growth in 2026.
If you're serious about leveling up your LinkedIn presence, Start your free Will trial and let it help you create your own standout content in minutes, straight from WhatsApp.
Dave McKay – CEO, RBC
Dave McKay began his career at the Royal Bank of Canada as a computer programmer in 1983.
This humble start in a co-op role eventually led him through various leadership positions in retail banking and risk management.
He rose to the top position of President and CEO in 2014, making him a rare example of a leader who climbed the entire ladder within one institution.
His professional path reflects a lifelong commitment to a single organization while constantly adapting to the digital shift in global finance.
About RBC
RBC is Canada’s largest bank and one of the largest in the world based on market capitalization.
The company employs over 100,000 people and serves more than 19 million clients globally across various financial sectors.
In the 2025 fiscal year, the bank reported a net income of $20.4 billion CAD, showcasing its massive scale within the North American economy .
LinkedIn Content Strategy Analysis
Who should follow Dave: Canadian business leaders, policymakers, finance professionals, Indigenous community advocates, and anyone interested in national economic policy.
Core Value Proposition: He positions himself as a forward-thinking CEO guiding RBC through economic challenges while championing Indigenous reconciliation and Canada's long-term prosperity.
Key Themes & Topics
- Economic Sovereignty and Policy - Insights on tariffs, resilience, and growth opportunities for Canada.
- Indigenous Reconciliation - Deep focus on partnership, equity, and RBC's action plans.
- Company Milestones and Leadership - Updates on RBC performance, strategy, and personal reflections.
- National Pride and Community - Celebrations of Canadian achievements and values.
Format & Presentation Style
- Long-form reflective posts mixing personal stories with strategic insights
- Bilingual content in English and French for broader reach
- Visual elements including event photos and linked reports
- Structured narratives with clear calls for unity and action
- Links to external articles and RBC resources
Engagement Strategy
- Direct links to company reports and news
- Tagging relevant leaders and organizations
- Occasional bilingual versions to extend reach
- Encourages dialogue on national issues
Performance Indicators
Posts are generating strong engagement ranging from 500+ to over 4,000 likes with dozens of comments and reposts.
His best recent performing post focused on RBC's Investor Day strategy, drawing significant interaction.
Overall Strategy Summary
Dave is establishing himself as a patriotic business leader who ties corporate success to Canada's broader economic and social goals.
By blending RBC updates with advocacy for reconciliation and resilience, he builds trust as both a CEO and a national thought leader.
Greg Hicks – CEO, Canadian Tire Corporation
Greg Hicks arrived at Canadian Tire in 2013 with a deep background in retail operations and a compelling vision for one of Canada's most iconic brands.
Before joining the CTC family, he honed his skills as Chief Operating Officer at TSC Stores, where he oversaw all of the company's business operations.
His leadership style matured as he oversaw the company's multi-billion dollar retail segment during a period of massive digital change.
By 2020, the board selected him to lead the entire corporation through one of the most volatile eras in modern shopping history.
About Canadian Tire Corporation
Canadian Tire Corporation is a massive retail family that includes Mark’s, SportChek, and Party City Canada.
The company operates a network of 1,700 retail and gasoline outlets across the country.
In 2025, the corporation reported retail sales of $18.9 billion CAD, proving its dominant position in the Canadian consumer landscape.
🔗 Visit Canadian Tire Corporation
LinkedIn Content Strategy Analysis
Who should follow Greg: Retail executives, Canadian consumers and shoppers, marketing professionals, sports enthusiasts, and business leaders in consumer goods.
Core Value Proposition: He positions himself as the steward of iconic Canadian retail brands, driving innovation and patriotism through Canadian Tire's True North strategy.
Key Themes & Topics
- Patriotic Retail and Brand Heritage - Acquisitions like HBC brands, Canada Day messages, and being named the "most Canadian" company.
- Financial Performance and Strategy - Q1 and Q2 results, loyalty partnerships, and cost control.
- Community and Sports Support - Olympics and Paralympics partnerships.
- Innovation and Team Culture - Hackathons, digital transformation, and continuous learning.
Format & Presentation Style
- Mix of text updates, event photos, and short videos
- Bilingual English and French versions where relevant
- Personal video messages from town halls or site visits
- Clear links to press releases and results
Engagement Strategy
- Hashtags such as #WeAllPlayForCanada
- Tagging partner organizations and athletes
- Calls to celebrate team achievements
- Amplifies customer and national pride moments
Performance Indicators
Posts are generating strong engagement ranging from 500+ to over 18,000 likes with hundreds of comments and reposts.
His best recent performing post announced the HBC brand acquisition, sparking massive interaction.
Overall Strategy Summary
Greg is building himself as the face of resilient Canadian retail that puts customers and country first.
By connecting financial wins, brand moves, and community support, he turns corporate updates into stories of national pride and everyday relevance.
Mirko Bibic – CEO, BCE Inc. and Bell Canada
Mirko Bibic initially trained as a lawyer before transitioning into the high-stakes world of telecommunications policy.
In 2004 He joined Bell and quickly became a pivotal figure in the company’s legal and regulatory affairs.
His journey involved navigating the complex intersections of technology, government, and consumer needs across Canada .
This extensive internal experience culminated in his appointment as CEO of BCE Inc. and Bell Canada in early 2020.
About BCE Inc.
BCE is Canada’s largest communications company, providing a wide range of broadband wireless, TV, and Internet services.
The company is also a leader in Canadian media through Bell Media, which owns CTV and various specialty channels.
In 2025, BCE reported total operating revenues of $24.47 billion CAD.
LinkedIn Content Strategy Analysis
Who should follow Mirko: Telecom and tech executives, digital policymakers, media professionals, Canadian innovators, and Bell customers and employees.
Core Value Proposition: He positions himself as a champion for Canada's digital infrastructure, pushing for investment-friendly policies while highlighting Bell's customer-first innovations in AI, media, and connectivity.
Key Themes & Topics
- Policy Advocacy - Critiques of CRTC decisions and calls for network investment.
- Company Achievements and Events - F1 sponsorship, town halls, and team awards.
- Customer Experience and AI - Virtual assistants and service improvements.
- Media and Content Expansion - Crave streaming bundles and new offerings.
Format & Presentation Style
- Bilingual English and French posts
- Short videos from ride-alongs, interviews, and events
- Event photos and clear calls to action
- Structured updates with links to full stories
Engagement Strategy
- Hashtags such as #TeamBell and #WebSummit
- Tagging internal leaders and partners
- Direct invites to watch videos or read reports
- Shares frontline and customer-focused wins
Performance Indicators
Posts are generating strong engagement ranging from 100+ to 600+ likes with solid comments and reposts.
His best recent performing post highlighted the Formula 1 Grand Prix sponsorship in Montreal.
Overall Strategy Summary
Mirko is positioning himself as the strategic voice for Canada's connected future.
By linking policy advocacy, AI-driven service wins, and major events, he shows Bell as an essential builder of national infrastructure and customer experiences.
Martin Aubut – CMO, Nesto Group
Martin Aubut spent years mastering the art of digital transformation within global companies like L'Oréal.
He eventually brought that wealth of knowledge to the Canadian mortgage space, seeking to modernize how people find their homes.
Transitioning from beauty products to financial technology required a significant shift in focus, but he embraced the challenge of making complex processes user-friendly.
Now, he leads the marketing efforts at Nesto Group to redefine the lending experience for a new generation.
About Nesto Group
Nesto is a digital mortgage platform that aims to simplify the home financing process for Canadians.
By using technology to scan the market for the best rates, they offer a transparent and efficient alternative to traditional banks.
The company has raised over $150 million in funding to date, positioning it as a major disruptor in the fintech space.
LinkedIn Content Strategy Analysis
Who should follow Martin: Mortgage brokers, real estate finance pros, Canadian fintech leaders, commercial lenders, and job seekers in financial services.
Core Value Proposition: He positions himself as the CMO steering Nesto Group’s growth across consumer and commercial mortgages while keeping a personal, bilingual voice.
Key Themes & Topics
- Company Growth and Expansion - Updates on acquisitions, Quebec commercial push, and new brand launches.
- Market Insights - Commentary on commercial real estate debt, AI in lending, and refinancing trends.
- Hiring and Team Building - Job openings, welcome messages for new hires, and leadership shout-outs.
- National Pride and Events - Canada Day celebrations, industry cocktail recaps, and community moments.
Format & Presentation Style
- Bilingual English and French posts for Canadian reach
- Mix of original updates, reposts from colleagues, and event photos
- Clear links to offers, jobs, and articles
- Professional yet approachable tone
- Occasional promotional hooks like free AirPods with mortgages
Engagement Strategy
- Direct DM invitations for help or connections
- Tagging team members and partner companies
- Sharing team achievements and event recaps
- Reposting insightful market pieces from analysts
Performance Indicators
Posts are generating steady engagement ranging from 6+ to 44+ likes with comments and reposts.
His best recent performing post celebrated Canada Day with the new nesto group(e) brand.
Overall Strategy Summary
Martin is building himself as the accessible CMO driving a fast-growing Canadian mortgage ecosystem.
By blending company wins, market intelligence, and personal pride in both languages, he creates a welcoming space for industry pros and talent.
Tyler Lessard – CMO, TechnologyAdvice
Tyler Lessard spent over a decade championing the power of video as a primary tool for business communication and sales.
His long tenure at Vidyard helped him become a recognized voice in the marketing technology space across all of North America.
In 2024 he moved into a new chapter by joining TechnologyAdvice as their Chief Marketing Officer to help scale their global influence.
His career remains dedicated to helping companies tell better stories through innovative digital mediums.
About TechnologyAdvice
TechnologyAdvice is a B2B media company that helps buyers find the right software for their business needs.
They serve a community of over 100 million technology buyers and provide high-quality leads to software vendors.
The company manages a portfolio of over 20 digital media brands, making them a big player in the tech evaluation space.
LinkedIn Content Strategy Analysis
Who should follow Tyler: B2B marketers, cybersecurity professionals, sales leaders, demand gen specialists, and anyone exploring AI tools in tech marketing.
Core Value Proposition: He positions himself as the hands-on CMO who experiments in public, shares no-fluff tactics, and makes complex marketing feel approachable and fun.
Key Themes & Topics
- AI Experiments and Tools - Quick demos of new tech like Google Veo video generator and what it means for creative teams.
- Cybersecurity Marketing - Webinars, panels with CISOs, and curated event/newsletter lists for reaching security buyers.
- Sales and Outreach Real Talk - Critiques of lazy LinkedIn DMs, tips for genuine conversations, and tools that fix the inbox.
- Team and Career Moves - Job openings at TechnologyAdvice, remote work advocacy, and budget-stretching frameworks.
Format & Presentation Style
- Short, punchy posts with videos, screenshots, and clear calls to action
- Frequent links to webinars, RSVPs, and resources
- Casual tone mixed with professional insights
- Hashtags like #b2bmarketing and #cybersecuritymarketing
- Occasional humor or memes for quick engagement
Engagement Strategy
- Direct invites to live events and panels
- Tagging partners and communities like Cybersecurity Marketing Society
- Promoting internal tools and job posts
- Reposting relevant industry content with his spin
Performance Indicators
Posts are generating solid engagement ranging from 8+ to 55+ likes with comments and reposts.
In one of his posts he showed a quick Google Veo AI video experiment that sparked curiosity.
Overall Strategy Summary
Tyler is building himself as the relatable, experiment-first CMO who turns marketing trends into immediate, testable ideas.
By mixing practical tactics with light humor and live opportunities, he attracts marketers who want to stay ahead without the corporate fluff.
Dax Dasilva – CEO, Lightspeed
Dax Dasilva founded Lightspeed in 2005 with a vision to empower independent businesses through sleek and intuitive point-of-sale technology.
He grew the company from a small Montreal office into a global platform that now serves merchants in over a hundred countries.
Beyond the tech world, he dedicated himself to environmental conservation and social equity through his various non-profit works.
His leadership has consistently prioritized the success of "the underdog" in a crowded retail landscape.
About Lightspeed
Lightspeed provides an all-in-one commerce platform for retailers and restaurateurs to sell across every channel.
The company is listed on both the Toronto Stock Exchange and the New York Stock Exchange.
In the 2024 fiscal year, Lightspeed reported total revenue of $909.3 million, representing significant growth in its global merchant base.
LinkedIn Content Strategy Analysis
Who should follow Dax: Retail and restaurant owners, entrepreneurs, tech leaders, DEI advocates, and Canadian business professionals.
Core Value Proposition: He positions himself as the values-driven CEO who connects commerce, culture, and community while sharing candid leadership lessons from 20 years at Lightspeed.
Key Themes & Topics
- Consumer Values and Trends - Surveys on valuespending, national pride in purchases, and shifting buyer behavior.
- Company Vision and Milestones - Vision updates, summits, and 20-year reflections with clear roadmaps.
- Inclusion and Social Impact - Stands on DEI, Pride sponsorships, and support for underrepresented founders.
- Personal Leadership and Gratitude - Reflections on failures, family moments, and awards with broader lessons.
Format & Presentation Style
- Longer reflective posts with clear numbering or steps
- Event photos, survey graphics, and article links
- Personal photos mixed with professional updates
- Questions to spark comments from readers
- Consistent focus on merchants and real-world impact
Engagement Strategy
- Direct questions to the audience about their experiences
- Tagging partners and highlighting team contributions
- Sharing external articles and Forbes pieces
- Celebrating milestones with the full company
Performance Indicators
Posts are generating strong engagement ranging from 40+ to over 800 likes with solid comments and reposts.
His best recent performing post reflected on companies pulling back from Pride sponsorships and why values matter.
Overall Strategy Summary
Dax is building himself as the thoughtful CEO who proves purpose and profit go hand in hand.
By weaving personal growth, merchant success stories, and bold stands on inclusion, he inspires entrepreneurs and positions Lightspeed as more than software.
Kelly Bradley – Chief Human Resources Officer, RBC
Kelly Bradley stepped into the world of human resources with a focus on how talent drives the success of large-scale financial institutions.
She joined RBC and steadily climbed the ranks by focusing on strategic recruitment and employee development.
Her work involves managing the needs of a massive, diverse workforce spread across multiple global markets.
Today, she serves as the Chief Human Resources Officer, ensuring the bank's culture remains its greatest competitive advantage.
About RBC
RBC is a global financial institution with a purpose-driven approach to banking and community investment.
As one of the largest employers in Canada, the bank manages over 100,000 employees who serve 19 million clients.
The HR department led by Kelly is responsible for maintaining the bank's reputation as a top employer in North America.
LinkedIn Content Strategy Analysis
Who should follow Kelly: HR leaders, DEI professionals, RBC colleagues, emerging talent, and Canadian business executives.
Core Value Proposition: She positions herself as the approachable CHRO who builds belonging, drives culture change, and shows how people-first leadership powers business success at RBC.
Key Themes & Topics
- Culture and Belonging - Reflections on inclusion, Pride, Indigenous history, and what makes people feel seen at work.
- Leadership Development - Insights from conferences, acquisitions, and flattening hierarchies for faster decisions.
- Youth and Early Talent - RBC Future Launch, Training Ground, and helping young Canadians turn potential into reality.
- Personal Moments - Wedding announcement, high-school reflections, and balancing life as a leader.
Format & Presentation Style
- Longer reflective posts with clear personal takeaways
- Team photos, event highlights, and occasional videos
- Direct questions to spark conversation
- Warm, authentic voice that blends professional and human
Engagement Strategy
- Thanking specific colleagues and teams by name
- Sharing lessons from Olympians and integration wins
- Celebrating personal milestones alongside company ones
- Reposting team content with genuine pride
Performance Indicators
Posts are generating strong engagement ranging from 200+ to over 1,600 likes with high comment counts.
Her best recent performing post announced her marriage and new name, drawing widespread congratulations.
Overall Strategy Summary
Kelly is building herself as a modern CHRO who proves culture is the ultimate competitive advantage.
By openly sharing both professional convictions and personal moments, she makes leadership feel human and inspires others to bring their full selves to work.
Hope Bagozzi – CMO, Tim Hortons
Hope Bagozzi spent fifteen years at McDonald's Canada, where she became a key architect of the brand's national marketing presence.
Eventually she took her expertise in the quick-service restaurant industry to the most iconic coffee chain in the country.
Leading the marketing for Tim Hortons meant working for a brand that many Canadians view as part of their national identity.
Her career has been defined by balancing traditional brand values with the need for modern digital engagement.
About Tim Hortons
Tim Hortons is Canada's largest restaurant chain, specializing in coffee, donuts, and sandwiches.
Founded in 1964, the brand now has more than 6,000 restaurants across Canada and around the world.
The company is a cultural staple, famous for its "Roll Up To Win" promotion and its heavy involvement in local community hockey programs.
LinkedIn Content Strategy Analysis
Who should follow Hope: Tim Hortons fans, quick-service restaurant marketers, community leaders, sports enthusiasts, and Canadian brand professionals.
Core Value Proposition: She positions herself as the CMO who makes Tim Hortons the heart of everyday Canadian life through charity, local owners, and national moments that bring people together.
Key Themes & Topics
- Charity and Community Impact - Major campaigns like Smile Cookie, Special Olympics Donuts, and Holiday Smile Cookie with record fundraising results.
- Restaurant Owner Stories - Video series highlighting inspirational owners and their community work.
- Sports Partnerships - Tie-ins with Stanley Cup, 4 Nations, Olympics, and Roll Up To Win promotions.
- Brand Promotions - Seasonal games, new cups, and feel-good national initiatives.
Format & Presentation Style
- Short, upbeat posts with embedded videos and event photos
- Clear calls to action for app downloads or in-store visits
- Warm, inclusive tone that feels like a friendly invitation
- Frequent visuals of cookies, athletes, and packed restaurants
Engagement Strategy
- Tagging restaurant owners and partners
- Encouraging shares with “good luck Canada” energy
- Highlighting real dollar impacts and athlete stories
- Reposting owner content with personal thanks
Performance Indicators
Posts are generating strong engagement ranging from 100+ to over 2000 likes with comments and reposts.
One of her posts celebrated the record $1.3 million raised for Special Olympics Canada.
Overall Strategy Summary
Hope is building herself as the friendly face of a brand that genuinely cares about communities.
By shining a light on owners, athletes, and charity wins, she turns corporate campaigns into national feel-good moments that strengthen Tim Hortons’ place in Canadian hearts.
Linda Regner Dykeman – CMO, HUB International Canada
Linda Regner Dykeman built her reputation in the insurance industry by leading commercial business units through periods of intense market competition.
She gained significant experience at Aviva Canada before moving into the brokerage side of the business with HUB International.
In her professional life she has been dedicated to improving how businesses manage risk and protect their most valuable assets.
Now she guides the marketing strategy for HUB's Canadian operations, focusing on growth and brand awareness.
About HUB International
HUB International is a leading global insurance brokerage that provides property and casualty, life and health, and risk management services.
The company operates as a network of local experts backed by global resources, serving both individual and corporate clients.
HUB has been on an aggressive acquisition path, with over 15,000 employees across North America.
LinkedIn Content Strategy Analysis
Who should follow Linda: Insurance and benefits professionals, risk managers, Canadian nonprofits, and job seekers in financial services.
Core Value Proposition: She positions herself as the energetic CMO connecting HUB International with Canadian audiences through practical education, events, and talent opportunities.
Key Themes & Topics
- Industry Education - Webinars and articles on enterprise risk management, retirement plans, and geopolitical volatility.
- Hiring and Talent - Job postings with clear requirements and location notes.
- Client Celebrations - Emmy nominations and entertainment industry shout-outs.
- Conference Sponsorships - CPBI events and calls to connect in person.
Format & Presentation Style
- Clean webinar invites with speaker highlights
- Straightforward job posts with direct application links
- Short, benefit-focused updates
- Professional tone with occasional excitement for events
Engagement Strategy
- Tagging partners and experts in risk and benefits
- Direct registration links and “hope to see you there” invites
- Celebrating client wins publicly
- Using hashtags like #EmployeeBenefits and #GlobalRisk
Performance Indicators
Posts are generating steady engagement ranging from 1+ to 360+ likes with comments and reposts.
Her best recent performing post was about International Women's Day.
Overall Strategy Summary
Linda is building herself as the approachable CMO who turns complex insurance topics into helpful conversations.
By mixing education, hiring, and industry celebrations, she keeps HUB top of mind for professionals who value practical expertise and genuine connections.
Susan Irving – CMO, Kruger Products L.P.
Susan Irving spent 15 years at PepsiCo, where she managed some of the most recognizable snack and beverage brands in the world.
She eventually pivoted her focus to the consumer paper products industry by joining the executive team at Kruger Products.
This move allowed her to apply her deep knowledge of consumer behavior to everyday household essentials like Cashmere and Scotties.
Her leadership continues to push for creative excellence in a category that relies heavily on brand trust and reliability.
About Kruger Products L.P.
Kruger Products is Canada’s leading manufacturer of quality tissue products for household, industrial, and commercial use.
Their portfolio includes well-known brands like Cashmere, Scotties, SpongeTowels, and Purex.
The company operates numerous plants across North America and is a major player in the sustainable forestry and paper products industry.
LinkedIn Content Strategy Analysis
Who should follow Susan: CPG marketers, sports sponsorship professionals, women in leadership, and Canadian manufacturing advocates.
Core Value Proposition: She positions herself as the strategic CMO championing women’s sports, Made in Canada products, and bold industry leadership at Kruger Products.
Key Themes & Topics
- Sports Sponsorships - Long-standing support for Scotties Tournament of Hearts, Girls Rock program, and NHL partnerships.
- Made in Canada Campaigns - Cheeky promotions highlighting Canadian manufacturing and jobs.
- Leadership Visibility - Board appointments, Cannes panels, and women-in-marketing conversations.
- Team and Brand Wins - Product launches, event recaps, and company milestones.
Format & Presentation Style
- Professional photos from events and sponsorships
- Press release links and clear partnership announcements
- Bilingual elements where relevant
- Energetic yet polished tone with calls to tune in or join
Engagement Strategy
- Tagging Curling Canada, athletes, and agency partners
- Inviting attendance at competitions and conferences
- Celebrating team contributions publicly
- Sharing podcast appearances and media hits
Performance Indicators
Posts are generating strong engagement ranging from 60+ to over 430 likes with comments and reposts.
Her best recent performing post announced the new Girls Rock curling and mentorship program.
Overall Strategy Summary
Susan is building herself as a purpose-driven CMO who uses sports and national pride to elevate Kruger Products.
By combining sponsorship impact, women’s empowerment, and Made in Canada storytelling, she creates authentic connections that drive both brand love and industry respect.
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