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Let’s talk real leadership on LinkedIn.
These Polish CEOs share bold ideas, build trust, and grow their businesses in public.
Their content feels intentional. Thoughtful. Even a bit risky at times, and that’s exactly why it works.
If you’re building something, leading a team, or simply want to show up with more clarity and confidence, this list will give you the inspiration you’ve been looking for.
Follow them, learn from them, and start applying it to your own voice.
Roza Szafranek – CEO, HR Hints
Roza Szafranek shows us that behind every strong startup, SME or institution, there is a team that feels seen and supported.
As the founder and CEO of HR Hints, Europe’s first HR boutique, she’s turned countless teams into places where people actually want to stay and do their best work.
We see this in how openly she talks about what founders struggle with when hiring or leading people - not only for the first time.
She shares real lessons that come straight from the many boardrooms, calls, and late-night founder chats she’s part of every week.
If you want to see how great organizational cultures are shaped, her feed is one to bookmark.
Who Should Follow Roza Szafranek?
- Startup founders who feel alone managing people problems
- HR managers eager to see what works when growth is messy
- Corporate leaders and managers building teams and wanting to keep the human side front and center
About HR Hints
HR Hints helps startups skip the slow, expensive HR playbook and focus on what really matters: making people feel trusted and supported as they help the company grow.
Instead of dropping in for one-off consulting, Roza and her team work alongside founders week in, week out. They handle the hard talks, spot gaps early, and help create a culture where people can do their best work.
🔗 Visit HR Hints
Her LinkedIn Content Strategy
When we follow Roza, we get real stories and takeaways that come from working with more than 80 startups.
She shares what’s happening behind the scenes, the mistakes she sees repeated, and the things that make people stay loyal or walk away.
Her posts feel like a chat with a mentor who doesn’t sugarcoat what goes wrong but always gives us something useful to try ourselves.
How She Uses LinkedIn as a Branding Tool
- Gives practical, people-first advice founders can use today
- Highlights moments from client work to show her method in action
- Uses real talk instead of jargon to make HR feel more human and less stiff
What Makes Roza Szafranek Different?
Roza and her team don’t stay on the sidelines. They roll up their sleeves and become part of the team for every founder they help.
This way of working means her posts are packed with insights she earns by being there when tough people issues come up.
It’s this hands-on style that sets her apart and makes what she shares ring true.
Key Takeaways for Your LinkedIn Strategy
- Write like you’re talking to a friend who needs real help
- Be honest about what works and what fails
- Share your own lessons so others feel less alone when facing the same
Where Roza Szafranek Can Grow (on LinkedIn)
We’d love to see Roza lean into more video stories or quick Q&As so more people can feel her energy and pick up her tips in a way that’s even more personal.
Robert Strzelecki – CEO, TenderHut
Apart from leading a tech company, Robert builds bridges between Poland and the global innovation scene. His LinkedIn presence gives you a front-row seat to that journey.
When Robert posts, it’s usually after something significant:
- A business trip
- A new partnership
- A milestone for TenderHut.
But he doesn't stop at the headline. He walks you through what happened, why it matters, and what it could mean for others in the ecosystem.
It's clear he's writing for more than just visibility; he's writing to move the industry forward.
Who Should Follow Robert?
- Founders looking to expand into new markets
- Tech professionals curious about the Polish IT ecosystem
- B2B marketers following cross-border innovation
About TenderHut
TenderHut is a Warsaw-listed tech group that provides software outsourcing, cybersecurity, legal tech, and lab systems.
Through its subsidiaries, like SoftwareHut and ProtectHut, it delivers solutions across the EU and beyond.
The group now employs more than 1,000 specialists across 10 countries and reported PLN 280 million in revenue last year, reflecting steady 30 % YoY growth.
🔗 Visit TenderHut
LinkedIn Content Strategy
Robert posts every week or so. The tone is direct and reflective. His updates often recap recent experiences: a conference abroad, a merger announcement, or a perspective on AI.
There’s always a moment of reflection, sometimes even a question for his network. It’s not just Apart from corporate news, Robert gives personal insight layered on top of business moves.
How He Uses LinkedIn as a Branding Tool
- Shares board appointments and recognitions to build social proof
- Talks about international trips to underscore TenderHut’s reach
- Uses strategic hashtags like #PolishTech to tie his posts to a broader narrative
What Makes Robert Different?
There’s a calm consistency to Robert’s presence. He doesn’t chase trends. He reports from the field, builds trust, and shows what it looks like to scale a tech company across borders without losing focus.
He also serves on the SoDA (Software Development Association Poland) board, advocating ethical AI and fair hiring, all proof that his influence extends beyond TenderHut.
Key Takeaways for Your LinkedIn Strategy
- Post when something meaningful happens. Then explain why it matters
- Use travel and global experience as narrative fuel
- Keep your tone confident but grounded
Where Robert Can Grow
A short video series could add more personality and turn written insights into visual stories.
Jacek Rakoczy – Group CEO, Bpower2
Jacek’s LinkedIn feed feels like a builder thinking out loud.
His posts are often short, structured, and designed to start a conversation. He opens a loop and invites people in.
Whether he’s sharing a new time management framework or asking how others approach digitization, the message is the same: here’s what I’m learning, what about you?
Who Should Follow Jacek?
- SaaS leaders looking for process optimization insights
- B2B founders focused on enterprise software
- Operators interested in team productivity and automation
About Bpower2
Bpower2 builds enterprise automation tools for companies across HR, finance, and operations.
Their platform makes it easier to map and manage internal processes without heavy IT overhead.
Core modules include task orchestration, low‑code dashboards, and AI‑driven forecasting, used by over 400 mid‑market clients across Europe.
🔗 Visit Bpower2
LinkedIn Content Strategy
Jacek blends diagrams, quick lessons, and thoughtful takes.
Some posts are Polish, others in English.
He experiments with formats. A recent post used a time-grid sketch to explain his workday structure.
It’s low-friction, high-value content that adds utility without sounding preachy.
How He Uses LinkedIn as a Branding Tool
- Shares practical tips from inside his company’s operations
- Posts travel photos that humanize his business development efforts
- Talks openly about Polish and global market entry
What Makes Jacek Different?
Jack doesn’t care about impressing people. He’s trying to improve. His posts don’t aim to go viral.
They aim to be useful, honest, and reflective of the actual work it takes to grow a product.
The bilingual mix and candid reflections on startup stress make his feed feel more like a mastermind session than a highlight reel.
Key Takeaways for Your LinkedIn Strategy
- Ask questions instead of delivering monologues
- Let people into your decision-making process
- Don’t overthink your visuals—a simple sketch can carry your point
Where Jacek Can Grow
Adding a monthly recap or newsletter-style post could help followers track his journey and keep up with his bigger lessons.
Piotr Janisiów – CEO & Founder, Gunfire.com
Piotr built a brand around airsoft and made it global.
What makes his LinkedIn stand out is that it doesn’t feel like a sales channel. It feels like a passion project that grew up and brought a business with it.
From trade shows to behind-the-scenes footage of Gunfire’s operations, Piotr keeps his audience in the loop. He posts in English and Polish, often using video to connect with his community.
Who Should Follow Piotr?
- Ecommerce founders with niche audiences
- Content marketers curious about video-led strategy
- Founders turning hobbies into full-scale brands
About Gunfire
Gunfire is one of Europe’s largest airsoft retailers. They offer gear, replicas, and accessories to enthusiasts and teams across the world.
The company operates two fulfillment centers in Poland and Germany, ships to 50+ countries, and its YouTube channel tops 150k subscribers.
🔗 Visit Gunfire
LinkedIn Content Strategy
Piotr blends storytelling with scale.
His Gunfire TV relaunch post explains why the channel matters to their audience. It’s about keeping the culture alive.
That spirit carries through in trade show posts, community events, and product updates.
How He Uses LinkedIn as a Branding Tool
- Posts bilingual updates to reach both local and global followers
- Embeds videos that show the people behind the product
- Celebrates community wins and brand milestones
What Makes Piotr Different?
He brings heart into a category that could easily feel transactional. His posts remind you that even niche products can create meaning, loyalty, and connection when the story behind them is shared openly.
He frequently spotlights community tournaments and charity drives, proving profits and purpose can coexist.
Key Takeaways for Your LinkedIn Strategy
- Lead with passion. The right people will resonate
- Use content to document, not just promote
- Let your customers and team show up in your posts
Where Piotr Can Grow
More frequent content could help extend the strong brand storytelling into a rhythm that builds momentum.
Margaret Sikora – CEO, Woodpecker.co
Margaret started at Woodpecker as a customer‑support rep and rose through product, operations, and leadership to become CEO in just eight years, a journey she recently unpacked ahead of her Founders Mind talk in Warsaw.
Her posts feel like field notes from someone who has tested every cold‑email idea on the market and wants the community to skip the painful parts.
Who Should Follow Margaret?
- Freelancers writing first cold‑email sequence.
- Agency owners scaling outreach for clients.
- SaaS marketers chasing deliverability wins.
About Woodpecker.co
Woodpecker builds sales‑automation software that handles cold email, lead discovery, and warm‑up in one dashboard, serving thousands of B2B teams worldwide. Their recent AI assistant, Woodpecker AI, auto‑suggests subject lines and replies, cutting user drafting time by 40 %.
🔗 Visit Woodpecker.co
LinkedIn Content Strategy
Margaret mixes quick “deliverability alerts,” behind‑the‑scenes product stories, and longform interviews, always closing with a question that invites peers to share what worked for them.
How She Uses LinkedIn as a Branding Tool
- Showcases customer case studies to turn features into proof.
- Shares event appearances to humanize a remote‑first brand.
- Publishes cold‑email mini‑guides that drive traffic back to Woodpecker’s blog.
What Makes Margaret Different?
She writes the way she builds products, step‑by‑step, transparent, and focused on quick wins that any sender can try tomorrow.
Beyond the platform, she mentors Women in SaaS cohorts and shares lessons on inclusive leadership, adding a human layer to her technical credibility.
Key Takeaways for Your LinkedIn Strategy
- Distill long lessons into one actionable tip.
- Tie every feature back to a real success story.
- Close posts with questions so readers add their own data points.
Where Margaret Can Grow
Mini video demos of Woodpecker workflows could deepen engagement for visual learners.
Dariusz Lewandowski – Founder & CEO, SYSTEM 3E
Dariusz spent years studying sustainable materials before launching SYSTEM 3E, a LEGO‑like wall system made of 99 % perlite that clips together without mortar, water, or insulation.
His feed tracks live builds, from first block to roof, so followers see innovation take shape in real time.
Who Should Follow Dariusz?
- Architects tackling green‑building mandates.
- DIY homebuilders craving speed and simplicity.
- Investors scouting climate‑tech founders.
About SYSTEM 3E
SYSTEM 3E sells self‑interlocking perlite blocks that speed up construction, cut waste 80 %, and deliver fire‑resistant, single‑layer walls.
The blocks carry CE certifications and meet Eurocode seismic standards, opening export doors from Iceland to Chile.
LinkedIn Content Strategy
Dariusz alternates video site tours with data‑heavy posts on thermal performance and seismic tests, often tagging research partners to boost credibility and invite peer review.
How He Uses LinkedIn as a Branding Tool
- Publishes “click‑click” time‑lapse builds to prove speed.
- Shares academic results to validate engineering claims.
- Highlights export deals to frame SYSTEM 3E as a global solution.
What Makes Dariusz Different?
He blends inventor energy with investor clarity, turning complex material science into simple, visual stories anyone can grasp.
He reinvests a share of profits into an R&D lab that explores carbon‑negative binders, underlining a long‑term vision beyond product sales.
Key Takeaways for Your LinkedIn Strategy
- Use time‑lapse video to convert specs into proof.
- Tag research allies to borrow their authority.
- Translate technical wins into everyday benefits like warmer homes or lower bills.
Where Dariusz Can Grow
Hosting live Q&A sessions during on‑site builds could pull curious followers deeper into the technology.
Jarosław Królewski – CEO, Synerise
Jarosław co‑founded Synerise in a Kraków dorm room and grew it into a behavioral‑AI platform serving brands on four continents, fresh off an $8.5 million Series B+ that fuels global expansion.
He seasons milestones with humor. One recent post teased a new recommender model with a football analogy that drew a flood of data‑science banter.
Who Should Follow Jarosław?
- Data scientists chasing state‑of‑the‑art recommender systems.
- Retail marketers hungry for real‑time personalization.
- Students who want to see academia and startups mix.
About Synerise
Synerise offers an AI‑driven behavioral‑data infrastructure that turns billions of events into next‑best actions, pushing clients’ revenue to new highs. Top retail and telecom brands like Carrefour and Orange use Synerise for real‑time personalization, underscoring its enterprise readiness.
🔗 Visit Synerise
LinkedIn Content Strategy
Jarosław balances big wins, funding rounds, and global awards, with deep dives into model architecture, often linking GitHub repos so tech leads can explore under the hood.
How He Uses LinkedIn as a Branding Tool
- Shares conference keynotes to position Synerise among AI thought leaders.
- Publishes open‑source components to earn developer trust.
- Ties platform wins to concrete revenue lifts for clients.
What Makes Jarosław Different?
He treats LinkedIn like a lab notebook, rich in experiments, candid about failures, and always linking back to real code.
Beyond tech, he lectures at AGH University, sponsors coding bootcamps, and even chairs Kraków’s football club, showing leadership that serves both economy and community.
Key Takeaways for Your LinkedIn Strategy
- Speak to both execs and engineers by layering stories and specs.
- Share funding news alongside product roadmaps to show traction has direction.
- Weave personal passions (like football) into technical threads to keep things human.
Where Jarosław Can Grow
A quarterly “state of AI” newsletter could turn his scattered insights into a must‑read series.
Piotr Ciosk – CEO, Keemple Polska Sp. z o.o.
Piotr’s career is a testament to continual learning.
He began in management, and over time, he took on more responsibilities, eventually leading Keemple Polska.
Today, his company focuses on smart-home solutions that help schools, offices, and homes feel safer and more connected.
On LinkedIn, Piotr made waves when he shared news about joining the supervisory board of OzGraf.
Rather than use it to highlight his achievements, he framed it as an opportunity to bring smart-home expertise into traditional industries. His tone felt honest and full of purpose,an approach that helps readers feel like they’re learning alongside him.
Who Should Follow Piotr?
- Homeowners curious about smart home upgrades
- Early-stage hardware founders testing real-world use
- Product leads balancing consumer and business needs
About Keemple Polska
Keemple makes wireless smart-home systems, offering sensors, apps, and easy installation. They work with schools, developers, and businesses to improve security and convenience.
In 2023, 89% of Robyg Wilanów apartments used Keemple’s gear, and over 30% of those users added extra devices after first trying it, showing how trusted and user-friendly their system is.
Keemple also supports schools by organizing workshops and helping tech staff adopt solutions.
🔗 Visit Keemple Polska
LinkedIn Content Strategy
Piotr’s posts feel personal and useful. He mixes short updates from events with deeper lessons on product design and customer feedback.
One post walks through a recent Q&A session at a school installation. He shares a user concern, the team’s response, and the result.
His tone is direct but inviting, and often backed with photos or video clips. As a result, readers feel they’re seeing both his wins and his learning moments without any unnecessary fluff.
How He Uses LinkedIn as a Branding Tool
- Hosts live Q&As where he invites users to share challenges
- Shares snapshots from events to show active involvement
- Invites comments on company direction and upcoming plans
What Makes Piotr Different?
Rather than pitching tech, he talks about its impact.
His posts describe real use cases, safer classrooms, and smarter building management.
He backs stories with data, such as usage percentages or user feedback. This makes his presence feel honest and grounded. People get real-world applications they can learn from.
Key Takeaways for Your LinkedIn Strategy
- Be honest about product challenges and lessons learned
- Use numbers or user quotes to make your claims feel real
- Ask simple questions to spark discussion
Where Piotr Can Grow
Adding short demos of installations could help followers see his work in action and feel inspired.
Piotr Piętka – CEO Poland, Ukraine & Baltics, Publicis Groupe
Piotr’s journey shows how consistent effort leads to big change.
From starting as a media assistant in the late 1990s to becoming CEO of Publicis Groupe for Poland, Ukraine, and the Baltics, he’s followed a clear path of growth.
Today, he leads a team of over 1,000 people and guides major strategic tools like ViRO (Video Reach Optimiser) and COMPASS (a data modeling platform).
On LinkedIn, Piotr keeps each post grounded. He shares wins but also breaks down why they matter.
Who Should Follow Piotr?
- Marketers blending creative ideas with data
- Agency teams working through transformation
- Business leaders managing regional or digital change
About Publicis Groupe Poland
Publicis Groupe Poland includes big-name brands like Starcom and Zenith. They launched tools like ViRO, designed to optimize video reach, and COMPASS for advanced marketing modeling.
Over 700 econometric modeling projects are now run in-house through COMPASS, helping clients make faster, data-backed decisions.
The group employs more than 1,000 experts across media, tech, and creative roles, and has won multiple Agency of the Year awards.
🔗 Visit Publicis Groupe Poland
LinkedIn Content Strategy
Piotr shares professional updates in plain language.
A recent post on launching ViRO explained why measuring video reach matters and what clients can expect. Another on COMPASS walked readers through how the tool makes data faster and more accurate.
He thanks his teams and highlights how each step connects to client success, helping readers feel included in the journey.
How He Uses LinkedIn as a Branding Tool
- Announces new team members to show growth and momentum
- Shares tool launches with clear benefits for clients
- Celebrates awards, always noting the people behind them
What Makes Piotr Different?
He leads with clarity and thanks. His posts show change as a journey, not a flashy reveal.
When he explains tools like ViRO or COMPASS, he links them to client outcomes instead of tech talk. That makes his profile feel honest and strategic, not like a sales pitch.
Key Takeaways for Your LinkedIn Strategy
- Tie new tools and hires to real-world value
- Explain the “why,” not just the “what”—share context
- Acknowledge team and partners by name and role
Where Piotr Can Grow
A short video series about how clients use tools like COMPASS and ViRO could make his brand feel even more real and relatable.
Sławomir Paśko – CEO, Neti
Sławomir turned his interest in blockchain and AI into a full-service consulting agency.
With Neti, he leads teams building smart contracts, decentralized apps, and blockchain integrations for clients across Ethereum, Solana, and Cosmos.
His LinkedIn blends tech insights with community feel. He shares event learnings, award moments, and how others contributed.
Recent posts include a deep dive into Filecoin development at the Filecoin Dev Summit and explanations of stablecoin use cases.
He gives credit to peers and keeps tone simple, inviting, and practical.
Who Should Follow Sławomir?
- Developers using real blockchain tools
- Business leaders exploring Web3
- Students and curious minds seeking to learn tech
About Neti
Neti develops blockchain and AI software, including custom apps, smart contracts, and data pipelines.
The team has participated in major events like SoDA, Data Natives, and Consensus, and they’ve earned awards for exporting technology solutions.
Neti focuses on real impact, using hands-on coding to solve real business problems.
🔗 Visit Neti
LinkedIn Content Strategy
Sławomir alternates between educational posts and community updates.
One post shares progress from a DeFi workshop. Another highlights a stablecoin panel, breaking down why the topic matters.
He mentions speakers, quotes ideas, and adds a clear takeaway, like how stablecoins impact cross-border payments. This mix creates consistency and depth.
How He Uses LinkedIn as a Branding Tool
- Shares award wins to build trust and credibility
- Posts event updates to show active involvement
- Tags peers to create community conversations
What Makes Sławomir Different?
He teaches while he leads. He breaks technical topics into simple terms and gives space to others in his posts.
He shows the "how" behind blockchain, not just the buzz. LinkedIn posts feel like lessons from a thoughtful mentor, not marketing copy.
Key Takeaways for Your LinkedIn Strategy
- Explain your work in plain English
- Give credit openly to build good will
- Share lessons from events to keep learning public
Where Sławomir Can Grow
A monthly recap of webinars, talks, or tech lessons would help followers stay engaged and informed.
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