10 Peruvian Executives You Should Follow on LinkedIn in 2026
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LinkedIn has over 1 billion members, but only a handful are truly making noise. If you're already on the platform and want to stop blending in, the fastest shortcut is to study the people doing it right.
We used Claude to evaluate hundreds of Peruvian C-level executives across key LinkedIn signals: content consistency, engagement, personal branding, and thought leadership, and these 10 rose to the top.
Whether you're a CEO, a rising executive, or an ambitious professional, following them won't just inspire you. It'll show you exactly what a powerful LinkedIn presence looks like from the inside out.
And when you're ready to turn that inspiration into consistent, on-brand LinkedIn posts without spending hours staring at a blank screen, try Will for free — your AI LinkedIn strategist, right inside WhatsApp.
Luciana Olivares Cortes – CEO, Boost Brand Accelerator
Luciana has built her career on the belief that brands must make noise to be heard.
Before leading her own agency, she transformed the creative landscape at Latina Televisión and BBVA Peru. She has spent nearly a decade on the Merco list of executives with the best reputation in Peru.
Today, she uses her platform to mentor the next generation of creative thinkers through her books and consultancy.
About Boost Brand Accelerator
Boost Brand Accelerator is a Peruvian agency that focuses on scaling brands through creative disruption. It was recognized as the independent agency of the year in Peru for 2024. The company works with major local and international clients to develop content that resonates with modern consumers.
🔗 Visit Boost Brand Accelerator
LinkedIn Content Strategy Analysis
Who should follow Luciana: Marketing and advertising professionals, brand strategists, entrepreneurs, startup founders, and business leaders in Peru and Latin America.
Core Value Proposition: Luciana positions herself as a creative entrepreneur and brand builder who lives her work out loud, sharing wins, campaigns, and cultural commentary from the trenches of running both an agency (Boost Brand Accelerator) and her own ventures (Voraz Snacks, La Sustancia).
Key Themes & Topics
- Agency work and campaign launches - Her most consistent content type. Luciana uses LinkedIn to announce and celebrate client campaigns, from socially driven work ("Deuda a la Patria" for Clorox, Ronald McDonald House) to more commercial launches. Posts tag clients, collaborators, and team members, functioning as a public portfolio of work.
- Voraz Snacks entrepreneurship - She documents the growth journey of her snack brand in real time: its first OXXO store placement, new product launches, celebrity partnerships with soccer coach Ricardo Gareca, and reactive cultural plays. The tone is personal and energetic, making the brand's story feel lived-in.
- La Sustancia - A streaming media venture co-produced by Luciana. Several posts celebrate viewership milestones (106K views in two days, reaching the top 3 streaming programs in Peru), and she uses LinkedIn to bring brand sponsors into the narrative.
- Social and cultural commentary - Luciana regularly taps into Peruvian current events, from elections to national holidays, anchoring her brand in a local, politically aware context without becoming a political account. Posts about entrepreneurship as a necessity rather than a romantic choice or the maternal guilt of working mothers show range and authenticity.
- Personal reflection and motivation - She occasionally publishes more introspective content, writing in a direct, warm, slightly literary voice. These posts tend to resonate strongly with her audience.
Format & Presentation Style
- Short to medium text, image- or video-led - Posts rarely rely on pure text. Visuals, campaign assets, or video clips do much of the heavy lifting. Copy tends to open with a strong punchy line or rhetorical hook.
- Spanish throughout - All content is in Spanish, squarely targeting the Peruvian and Latin American market.
- Mentions and tagging - Luciana consistently tags collaborators, clients, and team members, which broadens organic reach and signals a community-first approach.
- Hashtag usage is restrained - She uses 1-3 campaign-specific or branded hashtags rather than stacking generic ones.
Engagement Strategy
- Brand work as personal content - Rather than separating "agency updates" from personal posts, Luciana treats every campaign as a story she is personally part of. This makes commercial content feel warm rather than promotional.
- Reactive and timely content - She moves quickly on cultural moments, whether tying Voraz to a viral celebrity incident or producing an election-related campaign. One of her best recent performing posts, about Bad Bunny's Coachella performance as a symbol of self-belief before external validation, reached 906 reactions and 82 comments by connecting the cultural moment to a broader reflection on confidence and identity.
- Building in public - Milestones, business firsts, and even the emotional highs of entrepreneurship are shared openly, which creates a sense of proximity with followers.
Performance Indicators
Engagement is strong and well above average for the Peruvian market. Reactions on original posts range from roughly 40 to 900+, with a healthy cluster in the 100-400 range. Comment volumes follow suit, with standout posts generating 50+ comments. Her highest-performing content tends to be personal reflection pieces and culturally charged posts rather than straight campaign announcements.
Overall Strategy Summary
Luciana is building a public identity that is inseparable from her work. She does not broadcast as an authority with teaching credentials or frameworks; instead, she shares the texture of what it actually looks like to run a creative business in Peru. This approach gives her a distinctly personal authority, one that makes her profile feel alive rather than curated, and positions her effectively as both a thought leader and an entrepreneur to watch.
Giovanna Carbajal Morris – CEO, Magio Group
Giovanna’s journey to the top of the tech world in Peru is a story of resilience.
After facing unemployment in 2019, she chose to reinvent herself by leaning into the world of artificial intelligence and digital education.
She transformed that setback into Magio Group, where she now helps other businesses navigate the complexities of the digital age. Her story proves that professional pivots can lead to massive influence.
About Magio Group
Magio Group is a digital ecosystem dedicated to business transformation and education. The company focuses on software development and AI-driven strategies to make workplaces more efficient. Under Giovanna’s leadership, the firm has helped numerous Peruvian companies modernize their internal processes.
LinkedIn Content Strategy Analysis
Who should follow Giovanna: Business owners, founders, executives, professionals interested in leadership, AI, and entrepreneurship, primarily in Latin America.
Core Value Proposition: Giovanna positions herself as a visionary leader and strategic thinker who anticipates change and helps others navigate it, backed by her experience as a 7-time founder, TEDx speaker, LinkedIn Top Voice, and CEO of Magio Group. She has over 72,500 followers.
Key Themes & Topics
- Leadership & People Management - Her strongest and most resonant pillar:
- The value of unconventional, high-initiative employees
- Retention failures and the cost of undervaluing talent
- Team dynamics, using sports and business analogies to make points land
- Personal Growth & Mindset - Deeply personal posts that build emotional connection:
- Humility as a prerequisite for growth
- Overcoming self-limiting patterns
- Reflections on past relationships and professional identity
- AI & Technology Commentary - Timely takes that reach a curious audience:
- Comparative tool reviews (Claude, ChatGPT, Gemini)
- AI's impact on business models and content creation
- Responsible AI as part of her positioning
- Business Strategy & Entrepreneurship - Particularly the education and training sector:
- Threats to traditional education models from AI
- Scaling decisions and founder mindset
- Strategic inflection points in the market
- Social Commentary - Occasional posts on Peru's political and civic context that generate high discussion.
Format & Presentation Style
Giovanna leads with short, punchy opening lines designed to stop the scroll, often a single sentence or even a fragment. Her posts are written in a conversational, direct Spanish with a warm but confident register, and she frequently uses rhetorical questions to open discussion and invite comments. Personal anecdotes and storytelling are central to her approach, not supplemental. The writing carries the weight of each post; visuals are used lightly and never as a crutch.
Engagement Strategy
- High-volume comments are her calling card: several posts generate 30 to 170+ comments, well above average for her market
- Newsletter integration - she consistently directs followers to "En Modo In," her newsletter hosted at giomorris.com
- Hashtag use - consistently tags #educacion, #emprendimiento, #estrategia, #innovacion, #tecnologia
- Community building - she tags collaborators and mentions her academy (MAGIO Academy), keeping her ecosystem visible
- Cross-promotion - occasionally mentions trusted colleagues and service providers, maintaining goodwill while expanding reach
Performance Indicators
Posts regularly generate between 200 and 500 reactions, with standout pieces reaching much higher. One of her best recent performing posts, about the irreverent employee who never asked permission, reached over 1,900 reactions, 176 comments, and 162 reposts, which is exceptional for the Spanish-language Latin American LinkedIn audience. Her most engaging content tends to combine a counterintuitive leadership take with a personal story.
Overall Strategy Summary
Giovanna is building herself as a trusted voice on the future of business and leadership in Latin America, sitting at the intersection of human insight and technological change. Her content strategy is rooted in personal authority: she doesn't just share ideas, she shares lived experience in a way that makes the reader feel seen. That emotional resonance is what separates her from more information-focused creators in the same space.
Juan Stoessel – CEO, Casa Andina Hoteles
Juan is the face of Peruvian hospitality.
As the founder of the country's most significant hotel chain, he has spent over two decades promoting Peru as a world-class destination.
Whether he is discussing the management of Machu Picchu or the expansion of tourism infrastructure, his passion for his country is evident in every post. He acts as both a CEO and a national ambassador.
About Casa Andina Hoteles
Casa Andina is the largest hotel chain in Peru with over 20 years of operation. The company manages a diverse portfolio ranging from urban hotels to boutique properties in the Andes. It is a key player in the Peruvian economy and a major employer in the tourism sector.
LinkedIn Content Strategy Analysis
Who should follow Juan: Tourism industry professionals, hotel and hospitality executives, travel enthusiasts, policymakers and business leaders interested in Peru's economic development and connectivity.
Core Value Proposition: Juan positions himself as an insider voice on Peru's tourism and hospitality sector, combining on-the-ground field reporting with policy commentary and sector advocacy. He bridges the operational world of hotel management with the broader conversation about what Peru needs to thrive as a travel destination.
Key Themes & Topics
- Field Visits & On-the-Ground Reporting - His most distinctive content format:
- Multi-day road trips visiting hotel partners and associates across Peru
- Behind-the-scenes looks at properties in Cusco, Arequipa, Huancayo, Huancavelica, and beyond
- Team recognition and operational highlights from Casa Andina properties
- Tourism Industry Advocacy - Where he speaks with clear authority and urgency:
- Air connectivity: new routes, frequencies, and the impact on tourism flows
- Defense of Machu Picchu and Peru's heritage sites against disruption and mismanagement
- Criticism of short-sighted policy decisions affecting the sector
- Industry News & Data - Timely, factual updates that position him as a well-informed sector leader:
- Tourism performance reports and market trends
- Airline announcements and route updates
- Infrastructure developments like the Lima Convention Center
- Institutional Milestones - Celebrating company achievements and awards to build brand credibility alongside personal credibility.
Format & Presentation Style
Juan writes in a direct, upbeat Spanish with frequent use of emojis to signal energy and enthusiasm, particularly for field visit posts. His tone shifts noticeably depending on the topic: warm and celebratory when covering his team or hotel visits, and sharper and more assertive when weighing in on policy. Posts tend to be concise, rarely overly long, and often anchor around a specific news hook or event. He makes good use of tagging, bringing company pages and colleagues into posts to extend reach organically.
Engagement Strategy
- Serialized content - His multi-day road trip format creates a narrative arc that builds anticipation and recurring engagement across several posts
- Sector tagging - Consistently tags Casa Andina Hoteles and relevant companies, connecting his personal content to institutional audiences
- Policy commentary - Using his platform to weigh in on aviation fees, heritage site management, and infrastructure keeps him relevant beyond hospitality circles
- Positive framing - Even when flagging problems, he tends to pair criticism with optimism, which keeps his tone accessible rather than combative
Performance Indicators
Engagement is solid and consistent across his feed, with posts regularly landing between 140 and 323 reactions. One of his best recent performing posts, about the Lima Convention Center and the opportunity it represents for private sector involvement in tourism, generated nearly 300 reactions and 18 reposts, showing that sector-level strategic thinking resonates well with his audience. His road trip series posts also perform reliably, suggesting that behind-the-scenes content from real locations connects with people in a way that purely informational posts do not.
Overall Strategy Summary
Juan is building himself as a credible, engaged leader within Peru's tourism ecosystem, someone who combines institutional authority with genuine curiosity about the country he works in. His feed reads less like a personal brand exercise and more like a professional log from someone who is genuinely invested in the sector. That authenticity, alongside his willingness to advocate publicly for policy positions, gives his content a sense of purpose that goes beyond simple visibility.
Carlos Armando de la Flor – CEO, Maria Almenara
Carlos Armando took a traditional bakery business and turned it into a masterclass in digital transformation.
By focusing on scalability and technology, he has led Maria Almenara to become a household name in Peru.
His content focuses on the "science" of the pastry business, proving that even the most traditional industries can be modernized through innovation and strong corporate culture.
About Maria Almenara
Maria Almenara is a leading Peruvian pastry company that has won multiple awards, including the Gran Premio de Creatividad Empresarial in 2023. The company is known for its high-quality products and its successful expansion across Lima. It operates with a focus on operational efficiency and digital customer experience.
LinkedIn Content Strategy Analysis
Who should follow Carlos: Entrepreneurs, retail and food industry professionals, business leaders interested in brand building, Lima's commercial development, and the intersection of company culture and growth strategy.
Core Value Proposition: Carlos positions himself as the founder and cultural steward of Maria Almenara, a proudly Peruvian brand with a strong sense of identity and purpose. His content sits at the crossroads of entrepreneurial storytelling and civic pride, making him a reference point not just for what his company does but for what it stands for.
Key Themes & Topics
- Business Milestones & Expansion - His highest-performing content category by a significant margin:
- Store openings and geographic expansion announcements
- Behind-the-scenes of what it takes to scale a traditional business
- The strategic thinking behind location choices and market timing
- Lima's Urban & Commercial Ecosystem - A distinctive angle that sets him apart from most founders:
- The resurgence of Lima's historic center as a destination for quality Peruvian brands
- Observations on how investment patterns in the city signal broader economic trends
- Commentary on the relationship between place, identity, and commerce
- Team Culture & Values - A consistent thread across his feed:
- Recognition of individual team members and brand ambassadors
- Reflections on what it means to lead a people-first organization
- Building resilient, agile teams as a competitive advantage
- Technology & Innovation - An emerging but growing pillar:
- Hands-on observations about AI tools like Perplexity in a business context
- Visits to innovation hubs and corporate tech centers
- How digital tools intersect with a traditional product business
- Sustainability & Corporate Responsibility - Reinforcing Maria Almenara's positioning as a responsible brand, including ESG recognition and what that means in practice.
Format & Presentation Style
Carlos writes with warmth and a sense of occasion. His posts often open on a moment, a specific day or event, and then expand outward into what it means for his company, his team, or his industry. The tone is personal and grounded rather than corporate, and he rarely writes at length without anchoring the reflection to something concrete and real. He tags company pages and collaborators naturally, integrating them into the narrative rather than using them purely for algorithmic reach. His use of emojis is measured and purposeful, adding energy without overwhelming the text.
Engagement Strategy
- Milestone posts as anchors - Major company announcements serve as high-reach moments that pull his broader network into the conversation, generating comments from partners, clients, suppliers, and peers all at once
- Place-based observation - His posts about Lima's commercial landscape tap into a genuine civic pride that resonates far beyond his immediate industry audience
- Consistent brand presence - Maria Almenara appears throughout his content not as advertising but as living proof of his ideas about what a Peruvian business can be
- Peer and ecosystem engagement - He regularly surfaces other events, books, and organizations he is part of, positioning himself within a wider business community rather than operating in isolation
Performance Indicators
Carlos generates some of the strongest engagement numbers in this group relative to the nature of his content. One of his best recent performing posts, announcing the beginning of construction on Maria Almenara's first store in northern Lima as part of their national expansion, reached over 1,200 reactions and 112 comments, numbers that reflect genuine community investment in the brand's journey. His post observing the influx of quality Peruvian brands into Lima's historic center also performed exceptionally, with nearly 800 reactions and 51 comments, suggesting his audience responds strongly to content that connects business with a broader sense of national identity.
Overall Strategy Summary
Carlos is building himself as a founder-narrator, someone whose personal LinkedIn presence and his company's growth story are genuinely inseparable. The strategy works because it is not manufactured: the pride he expresses about Maria Almenara, his team, and the city of Lima reads as entirely authentic. That authenticity, combined with a willingness to engage with ideas beyond his immediate category including urban development, technology, and culture, gives his content a range and depth that keeps his audience engaged well beyond standard business updates.
Ileana Tapia – Founder & CEO, Sicurezza
Ileana is a testament to the power of financial discipline and starting small.
She launched Sicurezza with just 1,200 soles and a vision to create "seamless" comfort for women. Today, her brand is a leader in the Peruvian fashion and wellness space.
Her LinkedIn presence is a transparent look at the highs and lows of building a retail empire from the ground up.
About SICUREZZA
Sicurezza is a Peruvian brand specialized in seamless undergarments and comfort-focused apparel. The company was built on a model of total reinvestment and strict financial discipline. It has grown into a major local player with a strong presence in both physical retail and e-commerce.
LinkedIn Content Strategy Analysis
Who should follow Ileana: Female entrepreneurs, professionals in early to mid-stage business growth, leaders in traditionally male-dominated industries, and anyone drawn to the intersection of personal development and business building.
Core Value Proposition: Ileana positions herself as a founder who leads from lived experience, sharing the unglamorous realities of building a company alongside the mindset work required to sustain it. As the founder of Sicurezza, she combines credibility as a business operator with a growing platform as a speaker and advisor to women in entrepreneurship across Latin America.
Key Themes & Topics
- Entrepreneurial Mindset & Personal Growth - The backbone of her content:
- The internal transformation required to grow a business, not just the tactical steps
- Habits, discipline, and the daily practices that underpin sustainable performance
- Honest reflections on failure, reinvention, and what real progress looks like
- Women in Leadership & Business - A clear and consistent throughline:
- Speaking engagements and panel appearances at forums focused on female leadership
- Observations about industries where being a woman still requires a particular kind of courage
- Community building among women founders and executives she admires and works with
- Brand Building & Visibility - Practical content aimed at entrepreneurs who struggle to be seen:
- The problem of invisibility as a greater threat than lack of talent
- Personal branding as a business strategy, not a vanity exercise
- Charlas and workshops aimed at helping entrepreneurs communicate their value
- Milestone Moments & Institutional Recognition - Used sparingly but effectively:
- Participation in high-profile forums at MIT and Harvard as credibility anchors
- Sicurezza's inclusion in accelerator programs like Endeavor
- Events and speaking invitations that signal her growing regional reach
Format & Presentation Style
Ileana writes in a spare, emotionally direct style that favors short lines and deliberate white space, giving each thought room to breathe. Her posts often build through accumulation, starting with a simple premise and adding layers until the point lands with weight. The tone is honest and self-aware without sliding into oversharing. She does not perform vulnerability; she reports it, which makes the difference. Her Spanish is clean and accessible, and she tends to avoid jargon even when discussing business concepts. Images from events and speaking engagements appear regularly and serve as natural proof points for the ideas she is writing about.
Engagement Strategy
- Credibility anchors - Posts tied to recognized institutions like MIT, Harvard, and Endeavor serve as trust signals that extend her reach beyond her existing network
- Event-driven content - Speaking engagements and workshops generate a consistent rhythm of posts that keep her visible without requiring her to manufacture topics
- Personal transparency - Sharing the origin story of Sicurezza, including starting the company with very little capital, builds a connection with followers who are earlier in their own journeys
- Women's community focus - Her consistent recognition of other women in her network reinforces a sense of collective growth rather than individual competition, which earns loyalty
Performance Indicators
One of Ileana’s best recent performing posts, announcing her participation as a panelist at the Latin American Conference at Harvard Business School and MIT, generated 528 reactions, her strongest result in the visible period. Her post about starting Sicurezza with the equivalent of roughly 330 US dollars also performed well, reaching 220 reactions and 13 comments, showing that origin story content resonates with her audience. Posts tied to abstract reflection without a concrete hook tend to perform more quietly, suggesting her audience responds most to either hard-won wisdom paired with a specific story, or to visible, prestigious moments that signal her trajectory.
Overall Strategy Summary
Ileana is in the process of transitioning from respected local founder to regional voice on women's entrepreneurship and leadership, and her LinkedIn strategy reflects that ambition. The content mix balances operational credibility with personal depth, and her growing presence on international stages is giving her feed a momentum it did not have before. The opportunity ahead lies in sharpening the connection between her personal narrative and the broader ideas she champions, so that every post feels like a piece of a larger, unmistakable story.
Gianina Llerena Alarcón – CHRO, Grupo Fe
Gianina’s career shifted from general psychology to the corporate world when she realized she could apply her understanding of human behavior to business.
As the Chief Human Resources Officer at Grupo Fe, she manages thousands of employees with a focus on the "human-tech" balance.
She believes that while AI will change how we work, empathy remains the most critical leadership tool.
About Grupo Fe
Grupo Fe is a Peruvian holding company that operates in several sectors, including the funeral and cemetery industry. The group is deeply committed to social impact, even helping employees improve their physical homes through internal programs. They are currently expanding into new service areas with a digital-first mindset.
LinkedIn Content Strategy Analysis
Who should follow Gianina: HR professionals, people directors, organizational psychologists, and business leaders interested in human capital management across Latin America.
Core Value Proposition: Gianina positions herself as a senior HR executive who bridges strategic people management with personal leadership development. With over 26,000 followers, she brings together the practitioner's perspective and the reflective voice of someone who leads from within a large organization.
Key Themes & Topics
- People-centered leadership and organizational culture - Her most consistent thread. Posts on results vs. humanity, the role of the manager in the AI era, servant leadership, and the gap between stated values and real behaviors resonate strongly with her audience.
- AI and the future of HR - She has become a visible voice in the HR Tech space, actively participating in events like HRTechDay2026 and consistently exploring how AI can free HR professionals to focus on what's human rather than replace them.
- Women's leadership and personal authenticity - Posts tied to women's advancement, her podcast appearance on wellbeing and vulnerability, and International Women's Day content form a recurring and emotionally resonant layer.
- Civic and social commentary - Gianina occasionally steps outside HR to reflect on Peruvian civic life, including electoral processes and public responsibility. These posts tend to generate strong discussion.
- Professional milestones and community building - Announcements of new roles, conference appearances, and recognition moments (like earning the presidency of AmCham Peru's Internal Communications Committee) draw warm, high-engagement responses.
Format & Presentation Style
Gianina's posts tend to be medium-length and conversational in tone, often written in first person with a warm, reflective quality. She regularly uses bold formatted text in Spanish for emphasis and frequently opens with a question or a strong declarative statement to capture attention. Posts often include relevant hashtags (typically 3-6) and occasionally feature images from events or visual quotes. She rarely writes dry professional updates; even milestone posts have a personal, emotional undertone. Some posts include structured bullet points for clarity, especially when sharing takeaways from conferences or frameworks.
Engagement Strategy
Gianina is an active participant in the Peruvian HR community. She frequently tags colleagues, companies, and events she has collaborated with, generating organic cross-network visibility. She also uses her profile to promote community initiatives she leads, including the AmCham Internal Communications Committee and the Mujeres Que Inspiran event. She does not rely on a regular content series or newsletter funnel, but her Monday motivational posts ("Lunes de enfoque") create a light recurring format. Hashtag usage is targeted and community-specific (#LiderazgoConsciente, #HRTechDay2026, #LiderazgoFemenino).
Performance Indicators
Engagement ranges broadly, from modest numbers on more corporate or informational posts to standout performers. One of her best recent performing posts about being named president of AmCham's Internal Communications Committee drew 177 reactions and 82 comments. A post framing results vs. humanity in leadership generated 103 reactions. Her AI + humanity post landed 85 reactions. Event-related posts with photos of colleagues tend to generate warm reactions in the 60-95 range. The strongest engagement consistently comes from personal milestone announcements and philosophical leadership reflections.
Overall Strategy Summary
Gianina is building herself as a trusted CHRO voice in the Latin American HR ecosystem - someone whose authority comes not from being a consultant or speaker-for-hire, but from living the complexity of people leadership inside a real organization every day. Her content occupies an interesting space between personal reflection and professional expertise, which makes it feel more genuine than most executive LinkedIn profiles. The next step to grow her reach would be developing a more consistent content format or series to increase predictability and subscriber loyalty.
Milagros Avendaño – Gerente General, APOYO Comunicación
With over 20 years of experience, Milagros is a veteran of the Peruvian communications industry.
She has held leadership roles at major firms like Nextel and Latina, and now she leads APOYO Comunicación. Her work focuses on strategic reputation management and crisis communication.
She is also a vocal advocate for "Conscious Capitalism," encouraging businesses to look beyond just the bottom line.
About APOYO Comunicación
APOYO Comunicación is one of Peru's leading communication and PR firms. They specialize in corporate strategy, crisis management, and sustainability consulting. The firm works across various sectors including mining, retail, and consumer goods to help brands maintain a positive public image.
LinkedIn Content Strategy Analysis
Who should follow Milagros: Business executives and entrepreneurs, women in leadership, policy-oriented professionals, and anyone in the Peruvian private sector interested in integrity, governance, and corporate social impact.
Core Value Proposition: Milagros positions herself as a business leader who uses LinkedIn not just to speak about her industry, but to advocate for a more responsible private sector and a stronger civil society. With over 13,000 followers, she has built a reputation as a candid, civic-minded voice in the Peruvian business community.
Key Themes & Topics
- Corporate integrity and ethical business - Her involvement with Empresarios por la Integridad is central to her public identity, and she posts regularly about anti-corruption efforts, integrity certifications, and the responsibility of the private sector in building a healthier Peru.
- Women in leadership and gender equity - Milagros is deeply involved in organizations like Mujeres Cuidadoras and consistently raises the issue of gender gaps in public policy, leadership, and business. These posts carry both personal conviction and data.
- Civic engagement and Peruvian public life - She is unusually willing, by executive LinkedIn standards, to weigh in on politics, elections, and public institutions. Her post following her experience as a polling station member drew 50 reactions and 46 comments, while a post on political disillusionment generated 96 reactions. These are among her most discussed pieces.
- Personal milestones and professional storytelling - She brings genuine warmth to posts about new team members, recognition moments, and personal books that shaped her thinking. Her post about starting 2026 with Radical Candor was one of her best recent performing posts, drawing 2,026 reactions, a remarkable number that reflected both the topic and the timing.
- "Detrás del Cargo" podcast series - Her own podcast interviewing business leaders about their human side is a standout content differentiator, giving her recurring, narrative-driven content that goes beyond event updates.
Format & Presentation Style
Milagros writes in a direct, personal voice that reads more like a conversation than a press release. Posts tend to be medium to long in length, often structured with a short hook, a personal insight, and a call to reflect or act. She regularly uses clean paragraph breaks and occasional bold text for emphasis. She includes images from events and photos of people she mentions, making her content visually personal. Her writing is notably candid by executive standards. She does not over-polish her posts, which gives them authenticity.
Engagement Strategy
Milagros has a well-diversified engagement approach. The podcast "Detrás del Cargo" creates a consistent reason for her audience to return. She tags the people and organizations featured in her content, expanding her reach across networks. Her civic posts generate comment threads with real debate, which boosts algorithmic visibility. She is an active connector: acknowledging new team members, recognizing partners, and celebrating community initiatives drives warmth and reciprocal engagement.
Performance Indicators
Her engagement is strong and varies meaningfully by content type. One of her best recent performing posts, a personal reaction to a high-profile controversy involving women's rights and workplace conduct, generated 875 reactions and 103 comments, reflecting how her audience responds when she speaks from clear personal values on contested topics. Posts tied to recognition (appearing in the B2B Leaders Ranking, earning integrity certifications) consistently pull 100-185 reactions. The Radical Candor post's exceptional reaction count suggests her audience responds especially well when she connects professional insights to personal growth and timing.
Overall Strategy Summary
Milagros is not just building a personal brand - she is using LinkedIn as a platform for civic and corporate accountability. Her voice sits at the intersection of business leadership, gender advocacy, and institutional responsibility, which is a differentiated and credible position in the Peruvian professional landscape. Her podcast adds depth and longevity to her content strategy. The main opportunity ahead is more consistent posting cadence to match the quality of her existing output.
Eduardo Ego-Aguirre O. – CFO & COO, Echecopar
Eduardo represents the strategic backbone of one of Peru's most prestigious law firms.
After six years as the Finance Manager, he was promoted to General Manager (CFO/COO) in 2020. His focus is not on the law itself, but on the "business of law."
He works to ensure that the firm’s administrative and financial systems are as innovative as the legal advice they provide.
About Echecopar
Estudio Echecopar is a member firm of Baker McKenzie and is recognized as a leader in the Peruvian legal market. The firm provides a wide range of legal services to national and international clients. They are currently focused on integrating innovative management systems to better serve their clientele.
LinkedIn Content Strategy Analysis
Who should follow Eduardo: Finance professionals, business executives interested in macroeconomic trends, investors, and anyone in the Peruvian business community looking for clear explanations of complex financial and economic dynamics.
Core Value Proposition: Eduardo positions himself as a CFO who thinks and communicates like an educator. He translates complicated financial concepts, global market shifts, and economic policy debates into accessible content for a professional audience that wants to stay informed without needing a PhD in economics.
Key Themes & Topics
- Financial literacy and economic education - His clearest differentiator. Eduardo writes explanatory posts on topics like the Global Uncertainty Index, pension systems, the future of the dollar, and investment types. He has even started a deliberate series on financial acronyms for followers who asked for it.
- Global macroeconomic commentary - He covers international events through a local lens: the Iran conflict and its economic implications, the streaming wars and capital markets, Silicon Valley observations. This wider scope helps him stand apart from finance voices that only address the Peruvian context.
- AI and the future of work and employment - Several posts engage directly with the impact of AI on jobs, financial planning, and the economy, positioning him as a CFO keeping pace with technological disruption, not just accounting trends.
- Personal career narrative - His interview with The Worlds Times, his Silicon Valley visit, and posts about professional lessons add a human dimension and have generated some of his strongest engagement numbers.
- Practical personal finance - Posts about tax refunds for Peruvian workers, saving vs. investing, and managing job loss connect financial expertise to everyday decisions his audience actually faces.
Format & Presentation Style
Eduardo's posts tend to be conversational and question-led, often opening with a provocative or curiosity-triggering headline ("¿Ahorrar sin riesgo? El mayor riesgo de todos," "¿Mercado del Coleccionismo?... ¿Tanto así?"). He writes in relatively short paragraphs and keeps his posts accessible even on technical subjects. Many posts do not include images or heavy formatting, relying instead on the strength of the question or framing to draw readers in. His register is approachable, not overly academic. He includes occasional hashtags but does not lean heavily on them.
Engagement Strategy
Eduardo's engagement tends to come through the comment section more than through reactions. Several posts with modest reaction counts generated 13-25 comments, suggesting his audience includes engaged readers who like to discuss and debate rather than simply scroll and like. He responds to questions in comments and occasionally invites readers to share their own views. He has appeared on at least one external podcast and uses LinkedIn to cross-promote that kind of exposure, which broadens his reach. The posts where he bridges global news to local implications tend to draw the most discussion.
Performance Indicators
Reaction counts are moderate by comparison to the others analyzed here, typically ranging from single digits to 80, but comment volumes tell a different story. One of his best recent performing posts, a career reflection published in The Worlds Times, earned 73 reactions and 15 comments. A post on the streaming industry and capital markets drew 53 reactions and 16 comments. His post on the Global Uncertainty Index generated 42 reactions and 14 comments. The consistent comment counts suggest a loyal, intellectually engaged core audience that responds to analysis rather than inspiration.
Overall Strategy Summary
Eduardo is building himself as the thinking CFO who makes financial complexity legible for a business audience. He occupies a specific niche: not a pure personal finance influencer, not a macroeconomics pundit, but a credible practitioner who brings real-world executive judgment to public topics. His strategy would benefit from a more structured series format to channel his educational instinct into something followers can anticipate and share.
Luis Budge Soriano – CISO, Grupo UNACEM
Luis is a veteran of the cybersecurity world with over 25 years of experience.
He has served as the CISO for major Peruvian entities like BBVA Continental and Grupo Romero. Today, he manages the information security strategy for Grupo UNACEM across multiple countries.
He is also a professor, dedicated to training the next generation of security professionals.
About Grupo UNACEM
Grupo UNACEM is a major industrial group in Peru with a primary focus on cement and construction materials. They have a significant international footprint with operations in Ecuador, Chile, and North America. The company prioritizes sustainability and digital security across its global subsidiaries.
LinkedIn Content Strategy Analysis
Who should follow Luis: CISOs, CTOs, CDOs, and digital leaders across Latin America, corporate board members interested in digital governance, and professionals at the intersection of technology strategy and business leadership.
Core Value Proposition: Luis has built himself into the most prominent cybersecurity voice in the Peruvian corporate LinkedIn space. He combines deep technical credibility with the warmth and storytelling instincts of a senior leader who also happens to genuinely enjoy connecting with people.
Key Themes & Topics
- Cybersecurity leadership and awareness - The core of his content. Luis covers supply chain risk, AI-era security challenges, cyber awareness campaigns, and the human side of building security culture inside large organizations. He has spoken at ISACA, RSA Conference, and various corporate events, and documents these extensively.
- Digital transformation and executive leadership - His completion of the MIT Chief Digital Officer program and ongoing learning at Massachusetts Institute of Technology is a recurring narrative. He frames his own continuous education as a model for senior executives, not just younger professionals.
- Organizational milestones and pride in team - Posts celebrating UNACEM's cybersecurity team, new corporate branding, and company achievements are consistent and warm. He clearly uses his profile partly to amplify his organization's brand alongside his own.
- Personal reflection and leadership philosophy - Sunday reflections from vineyards, birthday milestone posts, and humor-laced posts about the stress of cybersecurity ("what my friends in the field actually look like") show a personal dimension that makes his expertise feel human.
- Speaking and thought leadership appearances - He is one of the more visible executive speakers in Peru's digital and cybersecurity community, and each appearance generates a post that reinforces his authority.
Format & Presentation Style
Luis writes in a warm, first-person storytelling style. Posts are often medium length with natural paragraph breaks and occasional emojis for emphasis without overdoing it. He is comfortable mixing humor and seriousness, and his posts rarely feel stiff or corporate. He includes images from events, team photos, and recognitions frequently, which makes his feed visually alive. He uses hashtags sparingly and purposefully. His tone is that of someone genuinely excited about his field, not someone performing expertise for an audience.
Engagement Strategy
Luis has a strong and loyal following. He tags colleagues and partner organizations generously, creating reciprocal engagement. His milestone posts tend to generate exceptional engagement because he has built genuine relationships over time. He uses LinkedIn to amplify Grupo UNACEM's digital agenda, which likely gives him organizational backing for his content investment. He also engages authentically with comments, which encourages readers to return. His cybersecurity awareness video from the October awareness campaign, posted with the full weight of his company's branding behind it, became one of his most-engaged posts.
Performance Indicators
Luis posts some of the strongest absolute engagement numbers among the group. One of his best recent performing posts, shared for his 50th birthday, drew 468 reactions and 106 comments, reflecting the genuine warmth his network has for him personally. His post celebrating 10,000 followers earned 319 reactions and 30 comments. A cybersecurity video post from UNACEM's awareness campaign generated exceptional reach. His MIT CDO program completion posts consistently earn 150-280+ reactions, showing that professional achievement content resonates strongly with his audience. Most posts on cybersecurity topics earn a solid 100-200 reactions, well above average for the Peruvian professional market.
Overall Strategy Summary
Luis has built one of the most effective personal brands in Peru's corporate technology leadership space. His strategy works because it is genuinely integrated: his personal growth, his organization's achievements, and his field expertise all feed the same narrative. He is not just a cybersecurity expert on LinkedIn. He is a person his audience has come to know, trust, and root for over time. The challenge as his following grows will be maintaining that personal quality at scale.
Omar Lam – CEO, EQUANS Perú
Omar’s leadership philosophy was forged in his father’s hardware store in Lima.
He learned about responsibility and teamwork while working alongside his brother. Today, he leads Equans Peru, a company with over 3,000 employees.
He is a champion of sustainability, famously reducing his company's paper consumption by 85% and introducing electric vehicles to their fleet.
About EQUANS Perú
Equans Peru is a leader in multi-technical services and sustainable solutions. The company is part of the global Bouygues group and focuses on energy, industrial, and digital transitions. They manage everything from facility management to complex industrial installations across the country.
LinkedIn Content Strategy Analysis
Who should follow Omar: Infrastructure investors and developers, public policy professionals, government officials, project finance specialists, and anyone tracking Peru's infrastructure and public investment landscape.
Core Value Proposition: Omar positions himself as a thoughtful infrastructure executive who brings both technical project knowledge and policy intelligence to his content. He writes at the intersection of private sector operations and public investment frameworks, a space with few fluent voices.
Key Themes & Topics
- Public-private infrastructure investment models - His dominant focus. Omar writes extensively about Obras por Impuestos (OxI), APP 5.0 frameworks, and the evolution of Peru's public investment system. He is clearly tracking regulatory and policy developments in real time and translating them for a professional audience.
- Infrastructure operations and maintenance - A consistent secondary thread. He pushes back against the dominant Peruvian tendency to invest in construction while ignoring O&M, and advocates for a broader conception of what infrastructure investment means over the long term.
- Social impact and inclusion in infrastructure - Posts on talent pipelines, gender equality in construction and engineering, and community benefit connect his technical work to a broader purpose narrative.
- Civic and institutional commentary - He occasionally weighs in on infrastructure-related public failures: police infrastructure from a Defensoría report, school building quality risks, airport logistics. These are analytically grounded, not political grandstanding.
- Company and partnership announcements - Posts about Equans Peru's initiatives, client relationships, and team activities give his content an institutional dimension alongside the policy analysis.
Format & Presentation Style
Omar writes in a precise, measured style. His posts tend to be structured, often beginning with a clear analytical premise and building toward a point or recommendation. He uses hashtags consistently and with clear topical intent (#NEC4, #ObraporImpuestos, #infraestructura, #descarbonización). He occasionally uses a provocative opening stat or question to hook readers. The overall register is professional and substantive; he does not rely on inspirational language or personal vulnerability to drive engagement. Post length is usually medium, sometimes long when covering policy frameworks. Images are used selectively, often related to events or reports.
Engagement Strategy
Omar's content is more specialist than mass-market, and his engagement reflects that. He draws a smaller but clearly relevant audience of infrastructure professionals, investors, and policymakers. He tags organizations and individuals thoughtfully, including ProInversión, CARE Perú, and women in construction networks, which helps him reach adjacent communities. He appears at forums and policy events and documents those appearances, reinforcing his thought leadership credentials. His comment sections frequently feature substantive exchanges rather than simple affirmations, suggesting his audience takes his posts as starting points for professional discussion.
Performance Indicators
Omar's reaction counts are modest in absolute terms, consistent with a specialist profile still building its reach. The more telling signal is his comment engagement: several posts on infrastructure policy and investment models draw 4-18 substantive comments per post, which is a strong ratio relative to his audience size. One of his best recent performing posts, covering the evolution of OxI toward O&M funding, generated a focused discussion among professionals who clearly work in the space. Posts on inclusion in construction and the infrastructure talent pipeline also drew active comment threads, suggesting a community that engages when the content speaks directly to their day-to-day work.
Overall Strategy Summary
Omar is building a specialist thought leadership platform for Peru's infrastructure investment and policy community. His content is more dense and analytical than most of the profiles reviewed here, which is appropriate given his audience and positioning. The trade-off is that his content is unlikely to go broad, but for the right audience of infrastructure investors, government officials, and senior project professionals, his profile is genuinely useful and distinctive. Expanding into shorter, sharper "one-insight" formats alongside his longer analytical posts could help him grow without losing the substance that differentiates him.
