8 Swiss Female Executives Crushing It on LinkedIn in 2026
Written by
LinkedIn can be much more than a place to share updates.
For executives, it can build authority, trust, and industry influence.
But posting consistently is not enough. The real advantage comes from understanding what makes an executive’s LinkedIn strategy effective, from their positioning and content to they approach engagement.
We used Claude to analyze these 8 Swiss female C-level executives, looking at the patterns behind their LinkedIn success.
The goal is simple: give you ideas you can apply to your own LinkedIn strategy and help you build a stronger personal brand.
Here are 8 Swiss executives worth studying. 👇
Want to build your personal brand but don't have the time? Try Will free for 14 days, your LinkedIn content strategist in your pocket.
Michèle Rodoni – CEO, Die Mobiliar
Michèle Rodoni’s path to the top of Switzerland’s insurance sector began with a degree in mathematics and actuarial science at the University of Lausanne.
She spent over three decades building technical expertise across major financial institutions, including La Suisse and Aviva.
In January 2021, she stepped into the role of Chief Executive Officer at Die Mobiliar, becoming the first woman to lead the country’s oldest private insurance cooperative.
On LinkedIn, she brings this executive experience to life by sharing real operational challenges, regional agency updates, and workplace initiatives.
About Die Mobiliar
Founded in 1826 as a mutual cooperative, Die Mobiliar stands as Switzerland's oldest private insurance institution. The group maintains a strong regional footprint with 80 local agencies serving over two million clients across the country. In the 2024 financial year, Die Mobiliar achieved a consolidated profit of CHF 390.7 million alongside a total premium volume of CHF 4.943 billion.
LinkedIn Content Strategy Overview
Who should follow Michèle: Insurance and financial services professionals, Swiss business leaders, journalists covering corporate Switzerland, and people interested in cooperative business models
Core Value Proposition: As CEO of Die Mobiliar during its 200th anniversary year, she positions herself as a steward of a cooperative legacy, blending corporate milestones with personal reflection and clear opinions on solidarity, resilience, and leadership.
Key Themes & Topics
- 200th Anniversary Celebrations - Her dominant content pillar throughout the year:
- Jubilee kickoff events, staff festivals, and anniversary shows
- Results tied explicitly to the milestone, including expanded premium discounts
- A new resilience research center opened with the University of Fribourg
- Media Interviews and Thought Leadership - Frequent press appearances reshared as posts:
- Commentary on solidarity and individualization in insurance
- Climate change and the rising cost of natural catastrophes
- Crisis response coverage following the Blatten rockslide
- Leadership Philosophy - Recurring reflections tied to internal events:
- Trust and governance in the age of AI
- Courage to delegate and accept mistakes
- Curiosity and adaptability as leadership traits
- Personal Identity and Career Story - Occasional but high performing personal posts:
- Growing up speaking Italian at home and the value of multilingualism
- Her origin story becoming an actuary by alphabetical chance
- Personal energy habits like sleep tracking and family time
Format & Presentation Style
- Bilingual or trilingual posts - nearly every post appears in German and French, sometimes with Italian or English added
- Event-driven storytelling - most posts are tied to a specific gathering, interview, or milestone rather than standalone commentary
- Warm, communal tone - frequent use of "Besser zusammen" (better together) as a throughline connecting company culture to leadership philosophy
- Heavy photo and video use - almost every post includes multiple images or embedded video from events
Engagement Strategy
- Tagging collaborators generously - colleagues, panel guests, and organizing teams are named and linked in nearly every post
- Press amplification - interviews with outlets like NZZ, Le Temps, and Corriere del Ticino are reshared as native posts with excerpts
- Cultural resonance - leans into Swiss multilingualism and cooperative identity to build trust across language regions
Performance Indicators
Her posts perform very strongly, often landing between 200 and 800 likes, with anniversary-related content pushing well past 1,000. One of her best recent performing posts captured the staff celebration for Die Mobiliar's 200th anniversary, combining personal gratitude with cultural pride across Switzerland's language regions.
Overall Strategy Summary
Michèle is building herself as the human face of a 200-year-old institution navigating change. Rather than separating corporate messaging from personal voice, she folds company milestones, media commentary, and personal reflection into a single narrative centered on trust, resilience, and collective identity, making her LinkedIn presence feel like an extension of Die Mobiliar's cooperative culture rather than a personal brand built apart from it.
Christel Rendu de Lint – Co-CEO, Vontobel
Christel Rendu de Lint developed her analytical mindset in academic research before applying it to global capital markets.
After completing her PhD in Economics at London Business School, she served as an economist at the UK’s National Institute of Economic and Social Research and taught at the University of Lausanne.
Her transition to asset management saw her build fixed income teams at Union Bancaire Privée and Morgan Stanley before joining Vontobel in 2021 as Head of Investments.
In January 2024, she was appointed Co-CEO of Vontobel alongside Georg Schubiger.
Today, she utilizes her digital platform to discuss market trends, investment strategies, and economic shifts.
About Vontobel
Vontobel is a Zurich-headquartered financial services firm established in 1924, specializing in wealth management and active asset management. Operating across 27 international locations, the firm serves private and institutional clients globally. As of September 2025, Vontobel managed CHF 239.7 billion in assets under management.
LinkedIn Content Strategy Overview
Who should follow Christel: Private and institutional investors, wealth management professionals, financial journalists, and women interested in financial literacy and leadership
Core Value Proposition: As Co-CEO of Vontobel, she positions herself as both a macro investment thinker and a corporate leader, translating complex financial concepts into plain, personal language while representing the firm's quarterly results and strategic milestones.
Key Themes & Topics
- Investment Education - Her strongest and most frequent pillar, written almost like mini essays:
- Compounding, pension planning, and the cost of delaying investment
- Diversification beyond asset classes, including custodian and currency risk
- Structured products and how implied volatility can be harnessed
- Macro and Markets Commentary - Timely analysis connecting policy shifts to portfolio decisions:
- The Fed and ECB dropping forward guidance
- Rising government debt and its effect on passive index exposure
- Tariffs, inflation, and how to separate short-term noise from structural change
- Vontobel Corporate Milestones - Regular updates tied to her Co-CEO role:
- Half-year and full-year results, AGM outcomes, and award wins
- New office openings and executive committee travel
- Team anniversaries and next-generation talent initiatives
- Women and Financial Literacy - A consistent advocacy thread:
- The pension gap facing women in Switzerland and abroad
- Talks to women investors in Geneva and New York
- Her own early career misstep with pension risk, used as a teaching moment
Format & Presentation Style
- Long-form, reflective posts that build an argument step by step rather than listing tips
- Data-driven - she backs claims with concrete figures, studies, and named sources like the NBER or Hochschule Luzern
- Personal anecdotes woven into technical topics, such as the Lehman Brothers custodian story or her own pension mistake
- Minimal hashtag use compared to typical corporate posts, usually two or three at most
- Video content - many posts include interview clips from Bloomberg or internal Vontobel updates
Engagement Strategy
- Original content only - nearly everything on her feed is authored by her directly, with almost no reposting of others' content
- Media appearances repurposed - she regularly shares clips from Bloomberg, SRF, and NZZ interviews as native LinkedIn posts
- Consistent signature closing - thanking colleagues, clients, or event hosts by name at the end of most posts
- Recurring hashtag - #Vontobel appears on the majority of her posts, reinforcing brand association
Performance Indicators
Her posts consistently perform well, generally landing between 90 and 350 likes, with comments and reposts scaling alongside major announcements. One of her best recent performing posts covered Zukunftstag, the day she spent mentoring a child on financial literacy and leadership, which outperformed even her formal results announcements.
Overall Strategy Summary
Christel is building herself as a financial literacy educator who happens to run a major bank. Rather than leaning purely on corporate updates, she uses her platform to teach investing principles in accessible language, consistently returning to the idea that time, discipline, and diversification matter more than timing the market. This mix of technical authority and personal storytelling sets her apart from typical executive LinkedIn content.
Dalith Steiger-Gablinger – Co-Founder & Managing Partner, SwissCognitive
Born in Israel and raised in Switzerland, Dalith Steiger-Gablinger has consistently worked at the intersection of technology, innovation, and global networking.
Her early career spans math studies and business management, leading to executive leadership roles across technology organizations.
In 2016, she co-founded SwissCognitive to create an independent global platform dedicated to practical artificial intelligence applications.
Alongside this role, she serves as CEO of the Swiss IT Leadership Forum and advises startups and university courses.
She received the Female Empowerment Award in 2025 for her work promoting human-centered technology.
On LinkedIn, she stands as an active voice on responsible AI adoption.
About SwissCognitive
SwissCognitive is an international artificial intelligence network and advisory platform founded in 2016. The organization connects enterprise executives, researchers, and technology founders across more than 30 countries to share practical AI use cases. Through global virtual conferences and research insights, SwissCognitive promotes responsible technology adoption across industries.
LinkedIn Content Strategy Overview
Who should follow Dalith: Board members, C-suite executives, HR and transformation leaders, and anyone navigating AI governance or leadership in the AI era
Core Value Proposition: She positions herself as an AI pioneer and board advisor who translates AI hype into board-level judgment, helping leaders understand what actually creates value when intelligence becomes commoditized.
Key Themes & Topics
- AI Leadership and Governance - Her dominant theme. Posts that push past technical AI talk into the boardroom:
- How AI shifts competitive advantage from information to judgment, trust, and context
- The gap between C-suite confidence and employee readiness, often backed by research data (Accenture, KPMG, Bain, BCG)
- AI in the "decision layer" of organizations and what that means for leadership structures
- Speaking Engagements and Thought Partnership - A steady stream of keynote and panel announcements:
- Conferences like Workday Horizon Zurich, the Swiss AI Summit, and the LAS Conference
- Frequent co-content with Andy Fitze under the SwissCognitive banner, including white papers and articles
- Recognition and Personal Milestones - Awards and career reflections that double as brand building:
- The Swiss Who's Who Women Award and Digital Shapers recognition
- Callbacks to her 2014 origin story as an AI pioneer
- Occasional family moments, such as opening her network to her daughter
- Women in Leadership - Consistent thread around empowerment and mentorship, tied to conferences like the League of Leading Ladies.
Format & Presentation Style
- Narrative, reflective posts that open with a punchy one-line aphorism before expanding into the full story
- Bold formatting used for key phrases within longer posts to guide the reader's eye
- Emoji markers for logistics (📅, 📍, 🎟️) and warmth (💛, 💫) rather than decoration
- Bilingual content mixing English and German depending on the audience and event
- Closing questions or calls to reflect rather than hard sales pitches
Engagement Strategy
- Tagging collaborators and speakers heavily in event posts to widen reach and signal her network
- Hashtag clusters at the end of posts (hashtag#AI, hashtag#Leadership, hashtag#ShareForSuccess)
- SwissCognitive cross-promotion - regularly channels traffic to SwissCognitive articles and white papers
- Personal vulnerability mixed into professional wins, which humanizes the authority positioning
Performance Indicators
Her original posts draw solid engagement, typically 40 to 160 likes with several comments, though data-driven and personal storytelling posts pull well ahead of the pack. One of her best recent performing posts, a personal reflection on receiving the Swiss Who's Who Women Award, generated 439 reactions and 99 comments, far outpacing her event announcements and panel invites.
Overall Strategy Summary
Dalith is building herself as a trusted voice for responsible AI leadership at the board level. She is not chasing viral AI takes. She is stacking credibility through speaking engagements, research-backed commentary, and personal storytelling that ties her career narrative directly to the AI governance conversation she wants to own.
Olga Miler – Co-Founder & CEO, SmartPurse
Olga Miler spent years navigating top-tier financial institutions, including a tenure as Managing Director at UBS.
During her banking career, she spearheaded key gender-focused financial initiatives, including the development of the UBS Gender ETF.
Observing that traditional banking often overlooked women’s specific financial journeys, she launched SmartPurse alongside co-founder Michael Weiss.
Today, she is an author, keynote speaker, and fintech founder based in Zurich.
Her LinkedIn posts actively champion financial self-reliance and equal investing opportunities.
About SmartPurse
SmartPurse is a Zurich-based financial education platform and community created to help individuals manage, save, and invest money with confidence. The platform offers online courses, financial planning calculators, expert coaching sessions, and a community hub. The startup raised over CHF 212,600 through a Conda crowdfunding campaign, funding 373% of its target from 44 investors.
LinkedIn Content Strategy Overview
Who should follow Olga: People wanting to build wealth through everyday investing, parents planning for their kids' financial futures, and anyone intimidated by money talk
Core Value Proposition: She positions herself as the approachable fintech voice who makes investing feel doable, using her own portfolio, her kids' savings, and real Swiss financial data to show what smart money habits look like in practice.
Key Themes & Topics
- Everyday Investing Psychology - Her core theme. Posts that break down how people actually build wealth (or fail to):
- Portfolios that got "accumulated" rather than built with intention
- What people don't know about their own ETFs
- Small, consistent investing habits that compound quietly over time
- Family and Money - A recurring personal angle that ties investing to real life:
- Her children's savings accounts and what compounding looks like for kids
- Comparing ETF choices for children's long-term investing
- Personal milestones like graduations, framed through a financial lens
- Market Commentary - Timely reactions to financial news:
- NVIDIA earnings and what they mean for everyday ETF holders
- Swiss tax system debates and individual taxation
- Broader retirement planning assumptions getting challenged by longevity data
- Money Taboo Breaking - A signature format involving on-the-street interviews asking people what they earn, filmed in places like Davos and Zürich.
Format & Presentation Style
- Short, punchy openers using single-line hooks before expanding into the full story
- Heavy use of line breaks and arrow bullets (>) to make dense financial ideas scannable
- Conversational, first-person tone with light self-deprecating humor
- Video content for the money taboo interview series
- Consistent call to action to book an appointment or join her Monthly Money Live webinar
Engagement Strategy
- Personal vulnerability mixed with financial expertise, like admitting she stepped back from LinkedIn to invest time elsewhere
- Direct questions to the audience that invite comments and self-reflection
- Collaboration content with other creators like Steve Merson for the money taboo series
- Consistent branding through her "Smart Money Tips" tagline and appointment booking link
Performance Indicators
Her original posts draw strong engagement, often ranging from 50 to over 300 likes, with her strongest content pulling well beyond that. One of her best recent performing posts, a personal reflection on her son's graduation tied to the idea of life's best investments, generated 580 reactions and 44 comments, far outperforming her market commentary and educational posts.
Overall Strategy Summary
Olga is building herself as the relatable financial guide who turns intimidating money topics into approachable, human stories. She leans hard into personal narrative and family moments to make investing feel less abstract, which consistently outperforms her more data-driven market commentary and positions her as trustworthy rather than just knowledgeable.
Joanne Sieber – CEO, Deep Tech Nation Switzerland
Joanne Sieber built her career supporting high-growth innovation, driving programs that bridge scientific breakthroughs with commercial markets.
She recognized early on that Swiss universities produce world-class research, yet scaling deep tech startups required far stronger capital networks.
As Chief Executive Officer of the Deep Tech Nation Switzerland Foundation, she leads an initiative to transform Switzerland into a global deep tech hub.
She works closely with academic spin-offs, institutional investors, and corporate partners to remove growth barriers.
Her LinkedIn channel serves as a platform for showcasing Swiss scientific innovations and startup policy updates.
About Deep Tech Nation Switzerland
Deep Tech Nation Switzerland Foundation is an independent innovation foundation launched with backing from corporate leaders including UBS, Swisscom, Swiss Re, Rolex, Julius Bär, and SIX. The foundation aims to mobilize CHF 50 billion in venture capital investment and support the creation of 100,000 technology jobs in Switzerland by 2033. Its programs focus on scaling academic spin-offs into international category leaders.
🔗 Visit Deep Tech Nation Switzerland
LinkedIn Content Strategy Overview
Who should follow Joanne: Deep tech founders, Swiss innovation ecosystem players, and leaders interested in venture capital, AI policy, and Switzerland's tech competitiveness
Core Value Proposition: As CEO of Deep Tech Nation Switzerland, with over 5,000 followers, she positions herself as the connective tissue of the Swiss deep tech ecosystem, championing the country's technical talent while pushing it to convert research into globally competitive companies.
Key Themes & Topics
- Swiss Deep Tech Competitiveness - Her core theme. Posts that make the case for Switzerland's tech potential while naming the gaps:
- Switzerland's position as the most deep-tech-focused venture economy globally
- The disconnect between world-class research institutions like ETH and EPFL and the country's ability to fund and scale its own startups
- Comparative data on Swiss AI capability against the US, China, and Europe
- Startup Ecosystem Advocacy - Event and jury participation content that showcases her role as a connector:
- Serving as a jury member for awards like the Top100 Swiss Startup Award
- Hosting and promoting the "Next in Business" series highlighting Swiss tech startups
- Sharing event recaps from Deep Tech Nation Switzerland gatherings
- Public Policy Commentary - Occasional but pointed engagement with national issues:
- A direct stance on a Swiss population referendum, explained through her lens on infrastructure and integration
- Media interviews on why Switzerland has not produced its own OpenAI despite strong fundamentals
- AI and Robotics in Practice - Content spotlighting tangible Swiss innovation, from healthcare robots to AI resilience panels.
Format & Presentation Style
- Bilingual content switching naturally between German and English depending on audience and topic
- Data-forward posts that use specific statistics and rankings to back up claims about Switzerland's position
- Emoji flags and icons (🇨🇭, 🚀, 🤖) used consistently to reinforce national identity and tech themes
- Numbered or bulleted breakdowns for denser topics like venture capital trends
- Personal framing even on institutional topics, often starting with a reflective one-liner
Engagement Strategy
- Heavy tagging of partner organizations and speakers, especially Deep Tech Nation Switzerland, Gebert Rüf Stiftung, and event collaborators
- Reposting and amplifying organizational content she is affiliated with, paired with her own commentary
- Direct, opinionated stances on national debates, which sets her apart from more neutral executive voices
- Consistent event promotion tied to her role as CEO and jury member
Performance Indicators
Her original posts draw strong engagement, generally between 100 and 175 likes with meaningful comment activity. One of her best recent performing posts, her direct stance on a national referendum, generated 174 reactions and 21 comments, showing that her willingness to take a clear public position outperforms her more standard event and award content.
Overall Strategy Summary
Joanne is building herself as the credible face of Switzerland's deep tech ambitions. She balances institutional advocacy with a willingness to take personal stances on contested topics, which gives her content an authenticity that pure event promotion lacks, and reinforces her positioning as someone who cares about outcomes, not just optics.
Giovanna Dipasquale – Co-Founder & CEO, HeroSupport
Dr. Giovanna Dipasquale spent years working directly with cancer patients as a medical physicist at Geneva University Hospitals (HUG).
Through her clinical work, she saw firsthand the physical discomfort and positioning errors patients faced during daily radiation therapy.
Driven to fix this clinical issue, she co-founded HeroSupport to develop custom 3D-printed positioning devices tailored to individual patient anatomy.
Her innovations earned her recognition as Female Innovator of the Year.
On LinkedIn, she documents her team's journey from academic research to clinical adoption across Swiss hospitals.
About HeroSupport
HeroSupport is a Geneva-based medical device company that creates personalized 3D-printed positioning equipment for oncology patients undergoing radiation therapy. The company's custom support systems improve treatment precision, reduce setup times, and increase patient comfort. HeroSupport has secured backing including a CHF 150,000 VentureKick Award, a CHF 100,000 FONGIT FIF Seed Loan, and the CHF 50,000 Strategis Prize.
LinkedIn Content Strategy Overview
Who should follow Giovanna: MedTech founders, oncology and radiotherapy professionals, Swiss startup investors, and women in STEM leadership
Core Value Proposition: She positions herself as a medical physicist turned founder, building HeroSupport's VENUS SHELL, a personalized 3D printed device for breast cancer radiotherapy, while staying visibly embedded in the Swiss and European MedTech ecosystem.
Key Themes & Topics
- Company Milestones and Product News - Her most consistent content pillar:
- CE Mark certification for VENUS SHELL
- Closing a financing round
- Expanding to a US clinical site and an Italian distributor partnership
- Conference and Event Circuit - Frequent, short check-in style posts:
- ESTRO26 in Stockholm, SUD26 pitching, and START Summit
- Prix Strategis jury participation
- Femmes Leaders Geneva and other women's networking events
- Personal Recognition and Reflection - Awards and career milestones treated as content:
- Veyrier City Merit Award
- Top100SSU recognition
- A guest lecture at ETH Zurich reflecting on 20 years in radiation therapy
- Team and Culture Moments - Lighter, behind the scenes posts:
- Welcoming interns from HEC Lausanne and HES-SO
- Training days and small team celebrations
Format & Presentation Style
- Short, personal captions rather than long structured posts, often just a few sentences paired with photos
- Photo heavy - single shots or small galleries from events, almost no long-form text
- Casual, conversational tone - frequent ellipses, first person asides like "stay tuned" or "let's talk"
- Heavy hashtag use - recurring tags like #VENUSSHELL, #fightcancer, #swissstartups, and #innovation
- Generous tagging of partners, collaborators, and event organizers in nearly every post
Engagement Strategy
- Amplification through reposting - a large share of her feed is reposts from HUG, ESTRO, Venturelab, SICTIC, and fellow medical physicists, positioning her as connected across the oncology and Swiss startup ecosystem
- Community visibility - she consistently shows up at industry events and tags the people she meets, building relational capital rather than pure content authority
- Cause alignment - her posts regularly connect back to breast cancer care and women's health, reinforcing HeroSupport's mission
Performance Indicators
Her own posts typically draw 50 to 160 likes, with personal or milestone posts outperforming routine event updates. One of her best recent performing posts was her reflection on receiving the Veyrier City Merit Award, which combined personal vulnerability with her company's mission and drew strong engagement.
Overall Strategy Summary
Giovanna is building a founder-scientist identity rooted in community presence rather than thought leadership content. She is not positioning herself as a content creator explaining medical physics or entrepreneurship. Instead, she uses LinkedIn as a running diary of HeroSupport's growth and her own visibility within the Swiss MedTech and oncology network, letting milestones and relationships do the persuading.
Susanne Wille – General Director, SRG SSR
Susanne Wille began her journey in media studying history, journalism, and English literature at the universities of Fribourg, Zurich, and Edinburgh.
She built her reputation as an investigative video journalist at Tele M1 before joining Swiss Public Television (SRF) in 2001.
For nearly two decades, she anchored the flagship news show "10 vor 10" and served as a parliamentary reporter in Bern, winning multiple journalism awards.
She later completed an Executive MBA at IMD Lausanne and led SRF's digital transformation and culture division.
In November 2024, she became General Director of SRG SSR, leading Switzerland’s largest electronic media organization through digital change.
About SRG SSR
SRG SSR is Switzerland's public broadcasting organization, operating 17 radio stations, 7 television channels, and online media platforms in four national languages. Headquartered in Bern, the enterprise employs 6,766 staff members and operates with an annual turnover of CHF 1.56 billion. Around 80% of its revenue derives from public licence fees, with the majority dedicated to information and cultural programming.
LinkedIn Content Strategy Overview
Who should follow Susanne: Media and broadcasting professionals, public policy watchers, Swiss journalists, and anyone following the future of public service media in Europe
Core Value Proposition: As Director General of SRG SSR, she positions herself as the public face of Switzerland's public broadcaster during a period of major political and structural transformation, defending its mandate while leading its digital modernization.
Key Themes & Topics
- SRG Transformation and Cost Cuts - Her most substantial and recurring topic:
- The "Enavant" restructuring project aimed at making SRG more digital and efficient
- Detailed explanations of budget cuts mandated by the federal government
- Honest acknowledgment that programming changes are unavoidable despite protective structural cuts
- Defending the Halbierungsinitiative Vote - A major campaign arc throughout the year:
- Building public and political coalitions against the initiative to halve SRG funding
- Regional listening tours across Switzerland to engage directly with citizens
- Celebrating the referendum defeat as validation of public trust
- Sport and Cultural Unity - Emotional, celebratory content tied to national moments:
- World Cup and Olympic coverage bringing the country together
- The Lauberhorn ski race and other cultural touchstones
- Swiss film industry support through Locarno and Solothurn festivals
- International Media Leadership - Reinforcing her standing beyond Switzerland:
- Election to the European Broadcasting Union Executive Board
- Cross-border exchanges with BBC, ZDF, VRT, and other public broadcasters on transformation strategy
Format & Presentation Style
- Consistently trilingual or quadrilingual - nearly every post appears in German, French, and often Italian, reflecting Switzerland's language regions
- Long-form, policy-driven posts that walk through complex organizational and political reasoning in detail
- Heavy reposting of colleagues and SRG entities - roughly half her feed consists of reshared posts from SRF, RTS, RSI, and SRG SSR corporate content
- Consistent sign-off phrase - "Danke. Merci. Grazie." appears across many posts, reinforcing her role as a unifying, multilingual leader
Engagement Strategy
- Direct citizen engagement - regularly documents town-hall style listening sessions in cities like Meggen, Lugano, and Davos
- Coalition building - amplifies support from athletes, academics, and cultural figures during the funding referendum campaign
- Emotional national moments - leans into shared sporting and cultural experiences to reinforce SRG's relevance beyond politics
Performance Indicators
Her posts typically draw between 100 and 500 likes, but content tied to the funding referendum spiked dramatically higher. One of her best recent performing posts was her thank-you message after Swiss voters rejected the Halbierungsinitiative, which drew over 2,000 likes and dozens of comments, reflecting how directly her audience is invested in SRG's institutional survival.
Overall Strategy Summary
Susanne is building herself as a defender and reformer of Swiss public broadcasting simultaneously. Her LinkedIn presence functions as both a transformation diary and a political campaign log, using multilingual, detailed posts to explain difficult structural changes while rallying public support during an existential funding fight. This dual role, part CEO communicating strategy and part public advocate defending a national institution, sets her apart from typical corporate executive content.
Pascale Vonmont – CEO/Director, Gebert Rüf Stiftung
Dr. Pascale Vonmont completed her doctorate before dedicating her career to fostering science-based entrepreneurship.
She joined Gebert Rüf Stiftung over 25 years ago, playing a central role in designing funding models that translate university research into market solutions.
Advancing from project manager to CEO and Director, she has guided hundreds of research ventures through initial funding gaps.
Her work focuses on building bridges between scientists, business executives, and political stakeholders.
On LinkedIn, she stands as an advocate for Swiss innovation, venture philanthropy, and tech transfer efficiency.
About Gebert Rüf Stiftung
Gebert Rüf Stiftung is Switzerland's largest private science and innovation foundation, established in 1997 with foundation assets of CHF 220 million. The foundation has awarded CHF 258 million across 1,267 projects, helping establish 194 startups and setting up 434 strategic partnerships. Completed foundation projects have triggered CHF 8.4 billion in additional third-party resources, achieving an efficiency factor of 43.
LinkedIn Content Strategy Overview
Who should follow Pascale: Swiss startup founders, foundation and philanthropy professionals, venture investors, and anyone tracking Switzerland's innovation funding landscape
Core Value Proposition: As CEO of Gebert Rüf Stiftung, she positions herself as a connector across the Swiss innovation and philanthropy ecosystem, amplifying grant winners, foundation initiatives, and startup ecosystem data more than promoting her own personal voice.
Key Themes & Topics
- Innovation Funding and Grant Announcements - Her dominant content area, almost entirely built around celebrating others:
- InnoBooster and First Ventures grant winners across Swiss universities
- Kick Foundation program milestones and portfolio growth
- New funding partnerships with regional foundations
- Swiss Startup Ecosystem Data - One of her few original commentary areas:
- Swiss Venture Capital Report highlights and investment trends
- TOP100 Swiss Startup Award commentary as a longtime jury member
- Venture Kick's cumulative funding and job creation numbers
- Foundation Sector Development - Reflects her board and governance roles:
- Spheriq's rebrand and digital tools for grant management
- AI's role in application triage, with a clear line between automation and human judgment
- Foundation board governance training and standards
- Women in Entrepreneurship - A recurring but lighter thread:
- EY Entrepreneur of the Year jury involvement
- International Women's Day recognition of women founders
Format & Presentation Style
- Reposting as primary format - the large majority of her feed consists of reshared posts from Gebert Rüf Stiftung, Spheriq, and portfolio startups rather than original writing
- Original posts are short and data-driven when she does write them, often summarizing a report or event with bullet-style takeaways
- Extensive tagging - grant winners, foundation partners, and ecosystem colleagues are named in nearly every post
- Bilingual content - German for foundation-sector posts, English for startup ecosystem and international content
Engagement Strategy
- Ecosystem amplification - rather than building a personal narrative, she uses her platform to spotlight grant recipients, partner foundations, and sector initiatives
- Recurring hashtags - #ZukunftDurchInnovation and #FutureThroughInnovation appear across both her own and reposted content, reinforcing foundation branding
- Cross-organization visibility - active reposting across Gebert Rüf Stiftung, Kick Foundation, Venture Kick, and Spheriq keeps her connected to multiple corners of the Swiss innovation sector at once
Performance Indicators
Her own original posts typically draw 70 to 150 likes, modest compared to some peers but consistent with a role built on convening rather than personal branding. One of her best recent performing posts analyzed the Swiss Venture Capital Report, breaking down investment trends by sector and canton with her own takeaways.
Overall Strategy Summary
Pascale is building herself as an ecosystem hub rather than a personal thought leader. Her LinkedIn presence functions more like a curated feed of Swiss innovation funding news than a personal platform, with her own voice appearing mainly to interpret data or celebrate collective wins. This positions her as deeply networked and consistently present across the philanthropy and startup funding world, even though her individual authorship is relatively rare.
.jpg)