8 Bulgarian C-Level Executives to Follow on LinkedIn in 2026
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Want to level up your LinkedIn game? Sometimes the best way to improve is by studying those who've already mastered the platform.
We used ChatGPT to analyze hundreds of Bulgarian C-level executives.
The goal?
To find leaders who've moved beyond simply maintaining a presence on LinkedIn.
Whether you're a founder looking to establish thought leadership, a marketing professional refining your content strategy, or an executive wanting to expand your influence, these 8 Bulgarian leaders offer a masterclass in LinkedIn excellence.
And if you want to put these insights into action without the hassle, try Will, your AI content strategist that helps you create authentic LinkedIn posts directly through WhatsApp.
Here's who made the cut and what makes them worth following:
Lubomila Jordanova – CEO & Founder, Plan A
A surfing trip to Morocco changed everything for Lubomila. Working in London's finance world, she witnessed oceans choked with plastic waste and decided to dedicate her career to environmental solutions.
She relocated to Berlin and founded Plan A, developing technology that helps companies track and reduce their carbon footprint.
Who Should Follow Lubomila?
- Business leaders committed to corporate sustainability
- Tech founders leveraging data for environmental impact
About Plan A
Plan A provides software that enables businesses to manage carbon accounting and achieve sustainability targets.
The company secured $27 million in Series A funding to expand its carbon management platform.
Their focus centers on helping large organizations comply with evolving European Union climate regulations.
Lubomila Jordanova's LinkedIn Content Strategy
She delivers consistent updates on emerging European environmental legislation.
Her content frequently showcases her appearances at global tech conferences discussing climate data.
Visual charts and infographics illustrate practical pathways for companies to reduce emissions.
What Makes Lubomila Different?
She approaches environmental challenges as solvable problems requiring better technology and data.
Rather than simply highlighting issues, her content provides actionable tools and frameworks.
Her banking background enables her to communicate effectively with executives about sustainability's business case.
Key Takeaways For Your LinkedIn Strategy
- Back professional claims with concrete scientific data
- Emphasize practical solutions over problem statements
Where Lubomila Can Grow (On LinkedIn)
Sharing behind-the-scenes stories from her Berlin-based team would add personality.
Short video content from her speaking engagements and travels could strengthen audience connection.
Hristo Borisov – CEO, Payhawk
Hristo recognized that employees were drowning in paperwork, manually tracking receipts and submitting expense reports.
He launched Payhawk in Sofia to revolutionize business spending management.
His venture became Bulgaria's first billion-dollar startup.
Who Should Follow Hristo?
- Finance managers seeking to eliminate manual expense tracking
- Entrepreneurs building startups in Eastern European markets
About Payhawk
Payhawk offers an integrated platform combining corporate cards, bill payments, and expense management software.
The company achieved unicorn status with a $1 billion valuation in 2022 and operates across 30+ countries.
In 2024, they reported annual recurring revenue of €39.5 million as they continued European expansion.
Hristo Borisov's LinkedIn Content Strategy
Hristo writes candidly about scaling a company from a small market to global operations.
His content regularly celebrates team achievements and new product launches.
He offers insights on the evolving fintech landscape for businesses.
What Makes Hristo Different?
He shares openly about the obstacles encountered while building a billion-dollar company.
His communication style is straightforward, avoiding corporate jargon.
He champions Bulgaria's growing tech ecosystem alongside his own company's success.
Key Takeaways For Your LinkedIn Strategy
- Share authentic challenges from your professional journey
- Elevate your broader industry to strengthen your network
Where Hristo Can Grow (On LinkedIn)
More insights into his daily routine as CEO of a global company would resonate with followers.
Increased content about his leadership philosophy could benefit aspiring founders.
Galina Antova – CBDO & Co-Founder, Claroty
Originally from Bulgaria, Galina built her technology career in the United States.
She identified critical security gaps in the systems controlling power grids, factories, and essential infrastructure.
This realization drove her to co-found Claroty, protecting critical physical infrastructure from cyber threats.
Who Should Follow Galina?
- Professionals concerned with securing critical infrastructure like power plants and water systems
- Women pursuing leadership roles in cybersecurity
About Claroty
Claroty specializes in protecting industrial and healthcare systems from cyberattacks.
The company has raised over $600 million in funding to develop its security platform.
Their clients include many of the world's largest corporations.
Galina Antova's LinkedIn Content Strategy
Galina analyzes emerging threats to critical infrastructure and prevention strategies.
Her posts frequently link to research reports on newly discovered vulnerabilities in industrial systems.
She leverages her platform for mentorship and sharing experiences as a female technology founder.
Key Takeaways For Your LinkedIn Strategy
- Bridge the Gap: Establish a niche by connecting technical operational technology (OT) risks with board-level business resilience.
- Lead with Evidence: Use original vulnerability research and disclosure reports to build high-level technical authority.
- Advocate Openly: Build a broader personal brand by actively mentoring and addressing unconscious bias in the industry.
Where Galina Can Grow (On LinkedIn)
She could share more "day-in-the-life" or behind-the-scenes content about her routine to connect more personally with followers.
Increasing the use of short-form video clips from her global keynote appearances would also drive higher engagement.
Maxim Behar – CEO, M3 Communications Group, Inc.
Maxim transitioned from journalism into public relations, building expertise in strategic communication.
He founded M3 Communications Group in Bulgaria, serving some of the world's most recognized brands.
With decades of experience, he remains influential in the global PR industry.
Who Should Follow Maxim?
- Professionals seeking to improve business communication skills
- Young professionals entering public relations
About M3 Communications Group, Inc.
M3 Communications delivers public relations, social media management, and event planning services.
The internationally-awarded agency partners with firms like Hill+Knowlton.
Maxim established the company in 1994, growing it into a regional powerhouse.
Maxim Behar's LinkedIn Content Strategy
He publishes daily content on leadership and transparent communication.
International conference photos appear regularly in his feed.
He shares concise perspectives on crisis management and brand building.
What Makes Maxim Different?
He writes with the perspective of someone who witnessed media's transformation from print to digital.
His confident style doesn't shy from taking positions on important issues.
Maxim treats his LinkedIn profile as a daily publication for his audience.
Key Takeaways For Your LinkedIn Strategy
- Maintain consistency with regular posting schedules
- Clearly communicate your professional values and principles
Where Maxim Can Grow (On LinkedIn)
Greater engagement through questions could increase follower interaction.
More personal anecdotes from his journalism career would add depth and relatability.
Konstantin Dzhengozov – CFO, Payhawk
Konstantin architects the financial strategy behind one of the region's most successful tech companies.
He built the foundation enabling Payhawk's rapid scaling.
His finance and accounting expertise provides unique perspective on building sustainable businesses.
Who Should Follow Konstantin?
- Accountants navigating the tech startup ecosystem
- Business owners managing company finances and cash flow
About Payhawk
Payhawk provides an integrated finance platform combining corporate cards and expense management software.
The company reached $1 billion valuation in 2022, serving thousands of clients.
Their platform simplifies CFO workflows through automation and real-time financial data.
Konstantin Dzhengozov's LinkedIn Content Strategy
He writes about financial planning fundamentals and growth management.
His posts balance technical depth with accessible explanations for non-experts.
Konstantin shares case studies of how Payhawk helps companies reduce costs.
What Makes Konstantin Different?
He offers the CFO perspective in a space dominated by CEO voices.
His advice prioritizes practical application and long-term business health.
He demonstrates that technical finance expertise drives tech success.
Key Takeaways For Your LinkedIn Strategy
- Leverage specialized expertise to educate your audience
- Simplify complex topics to broaden your reach
Where Konstantin Can Grow (On LinkedIn)
Stories from the company's early days would humanize his content.
Content about productivity tools and organizational systems would resonate strongly.
Yordan Ginev – COO, DIGITALL
Yordan assumed his current role following a major merger involving his previous company.
He now oversees daily operations for DIGITALL's substantial workforce.
His responsibility: maintaining operational excellence during multi-country expansion.
Who Should Follow Yordan?
- Leaders managing large teams and complex projects
- Employees curious about enterprise tech operations
About DIGITALL
DIGITALL provides digital services and consulting to enterprise clients.
The organization employs over 1,500 people across 28 global offices.
They partner with major brands to modernize technology infrastructure.
Yordan Ginev's LinkedIn Content Strategy
Yordan focuses on organizational culture and employee satisfaction.
His posts celebrate team milestones and achievements.
He shares leadership insights for managing large teams through organizational change.
What Makes Yordan Different?
He maintains human connection while managing enterprise-scale operations.
His writing demonstrates equal concern for individuals and metrics.
Yordan offers rare operational transparency from inside a large technology company.
Key Takeaways For Your LinkedIn Strategy
- Attribute company success to team contributions
- Address the real challenges of people management
Where Yordan Can Grow (On LinkedIn)
Content about specific operational tools and systems would provide practical value.
Sharing his daily schedule could offer leadership insights to peers.
Boriana Manolova – CEO, Siemens Bulgaria and North Macedonia
Boriana has led one of the world's most renowned industrial companies for many years.
She's recognized for advancing innovation in Bulgaria's energy sector.
Her leadership serves as a model for women in science and engineering fields.
Who Should Follow Boriana?
- Women building careers in the energy sector
- Leaders interested in smart cities and sustainable energy
About Siemens Bulgaria
Siemens provides technology for industry, transportation, and energy infrastructure across the region.
The company has maintained Bulgarian operations for 160 years, playing a crucial role in the country's development.
Their focus: increasing industrial productivity and urban livability.
Boriana Manolova's LinkedIn Content Strategy
Boriana posts about energy trends and technology's role in environmental protection.
Her professional content features updates on significant industrial projects.
She advocates for female leadership and encourages girls to pursue STEM education.
What Makes Boriana Different?
She represents a global corporation while maintaining strong local market connections.
Her leadership style emphasizes stability and clear future vision.
Boriana speaks authoritatively on critical industrial challenges.
Key Takeaways For Your LinkedIn Strategy
- Align content with your organization's long-term mission
- Advocate publicly for causes you're passionate about
Where Boriana Can Grow (On LinkedIn)
Increased Q&A engagement with emerging engineers could strengthen connections.
Behind-the-scenes Siemens factory content would fascinate followers.
Lora Dicheva – CMO, EasyPay
Lora enables millions of people to pay bills and manage finances daily.
She leads marketing for EasyPay, a service integrated into countless household routines.
Her mission: making financial tasks accessible regardless of technical proficiency.
Who Should Follow Lora?
- Marketing professionals studying consumer brand building
- Those interested in electronic payment growth in Bulgaria
About EasyPay
EasyPay operates a payment network spanning 3,000+ locations for bill payments and money transfers.
The company experiences 20%+ annual growth in electronic payment transactions.
They provide financial services without requiring bank accounts.
Lora Dicheva's LinkedIn Content Strategy
Lora announces new payment features and successful marketing campaigns.
Her visual content demonstrates how services benefit real customers.
She analyzes evolving consumer financial behavior and payment preferences.
What Makes Lora Different?
She manages a brand with massive physical presence beyond digital channels.
Her marketing perspective draws from millions of actual customer interactions.
Lora emphasizes product utility over technology hype.
Key Takeaways For Your LinkedIn Strategy
- Showcase tangible customer impact from your products
- Keep marketing messages simple and universally understandable
Where Lora Can Grow (On LinkedIn)
Deeper data insights about payment industry marketing trends would add authority.
Personal career journey content would inspire her audience.
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