10 Belgian Sales Leaders You Need to Follow on LinkedIn in 2025
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Sales drives every successful business, and LinkedIn has become the premier platform for professional growth and networking.
If you're looking to elevate your sales game in 2025, learning from the best is your fastest path to success.
Belgium's top sales leaders are mastering LinkedIn with exceptional personal branding and content strategies.
Their approaches offer valuable blueprints for growing your network, amplifying your professional presence, and unlocking new opportunities.
Follow these 10 Belgian sales powerhouses and transform your LinkedIn strategy this year.
Ready to create compelling LinkedIn content effortlessly? Try Will's free trial today.
1. Peter Snauwaert – Managing Partner Business Development, OECO Groep
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- 10,000+ followers show he’s highly visible and well networked.
- Valuable for his industry reputation and active engagement in the Belgian business scene.
- Endorsed by 40+ people, with recommendations highlighting his authenticity, people growth, and motivational leadership style.
- Background in sales, consulting, and digital transformation, positioning him as credible and multifaceted.
- Multilingual, connects to a broad audience in Dutch, French, and English.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Posts with a steady rhythm, featuring real conversations, events, podcasts, and collaborations with sector experts.
- Takes a community-first approach, mentioning, tagging, and spotlighting other business leaders and peers.
- Mixes practical advice, personal reflections, and industry trends, making content easy to follow and actionable.
- Shares topical news and event invites, especially around sales, AI, entrepreneurship, and digital innovation.
- Tends to use accessible language and open questions to encourage dialogue.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Strengthen his About section with a sharper personal brand promise and clear expertise positioning.
- Build stronger post structure with headers, bullets, and visual elements for easier content scanning.
- Share more direct lessons learned from projects, failures, and successes to increase authenticity.
- Vary post formats, like explainer threads or behind-the-scenes, to boost engagement and originality.
- Add recurring branded visuals (e.g., podcast episode banners, guest highlights) for stronger visual identity.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Peter stands out as a connector, motivator, and experienced sales leader who is always engaging with his network.
- Small tweaks to branding and post structure could turn high engagement into distinctive thought leadership.
- The profile communicates credibility and warmth, making him a trusted voice both in community building and business leadership.
2. Sam Michem – VP Growth, Donna
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Sam comes across as a hands-on VP Growth, deeply invested in helping SaaS businesses break through to the next level.
- His profile is clear about the value he creates, whether that’s building strong sales motions or launching go-to-market strategies that get results.
- You can tell he’s genuinely plugged into the digital and startup world, always highlighting achievements, his own or others’, with real enthusiasm.
- The commercial mindset isn’t just talk; it’s backed up by stories of launching products and building growth from the ground up.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- He keeps his network updated with milestones that matter, like new features, team wins, or major partnerships.
- There’s a strong sense of community, as Sam never misses a chance to celebrate people and progress.
- His posts are crisp and never feel forced, he always manages to explain not just what happened, but why it’s important.
- Content leans toward practical takeaways, not just headlines.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Share more honest behind-the-scenes moments, from challenges to lightbulb moments, real stories help others relate and learn.
- Use visuals, think product snapshots or charts, to turn numbers and wins into something everyone can feel.
- Occasionally spell out growth lessons or quick tips that fellow SaaS leaders can try right away.
- Try ending posts with a nudge for input or reactions, to open up discussions and expand
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Sam’s presence is both down-to-earth and high-impact.
- His focus on growth, authenticity, and community really stands out, and a few more personal touches could help him spark even deeper connections on LinkedIn.
3. Joris Dewit – VP Sales, AGC World
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Almost 7,000 followers show that he’s established and has decent influence in his sector.
- Leadership roles at Accretio Ventures and other firms place him at the center of innovation and business growth.
- Recommendations highlight his expertise in sales management, business development, and his collaborative leadership style.
- Track record of success spans executive roles, launching new products, building customer relationships, and developing teams.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Joris actively engages with the pharmaceutical and healthtech ecosystem, liking and supporting peer achievements, conferences, and key industry news.
- Posts and activity show genuine interest in partnership, team building, and new opportunities in pharma and wellness.
- Communicates with positivity, acknowledges community wins, and shines a light on partner and colleague milestones.
- Leverages LinkedIn to maintain visibility, build relationships, and stay plugged into industry trends.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Increase the number of original posts sharing lessons from leadership, business development, or real-world projects.
- Use more visual content, photos from industry events, panels, or team achievements, to raise engagement and recognition.
- Occasionally share market insights, future trends, or personal views on sector challenges to deepen his thought leadership.
- Add short, actionable tips or calls to action to foster more discussion and peer interaction.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Joris’s LinkedIn presence is credible, energetic, and well-positioned for his field.
- With more personal and original content, especially sharing behind-the-scenes leadership moments and actionable advice, he can amplify his impact as a key voice in pharma and growth.
4. Valerie Tuytschaever – Managing Partner, Institute for Sales And Marketing
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Valerie is positioned as a senior finance leader with a strong background in controlling and financial management, consistently supporting commercial teams and enabling business growth.
- Her career shows steady progression into more senior roles, demonstrating her ability to blend technical financial expertise with hands-on business partnering that advances both finance and sales objectives.
- Endorsements and recommendations highlight her skill in financial analysis, leadership, and cross-functional collaboration, underlining the value she brings to commercial strategy and decision-making.
- Valerie’s engagement within her network reflects her commitment to working closely with colleagues from both finance and sales, always striving for results that benefit the wider business.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Her updates cover key finance initiatives and company achievements, often connecting strong financial discipline with commercial outcomes and business growth.
- Valerie’s content is clear and professional, highlighting how effective financial leadership helps drive results not just in reporting, but also in successful sales and business development projects.
- She engages with her network on topics relevant to both finance and commercial teams, adding value through her insights and collaborative manages your social media: approach.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Valerie can deepen her influence by sharing stories that show the impact of finance-sales collaboration, such as supporting go-to-market strategies, driving profitable revenue, or fostering cross-team wins.
- Incorporating visuals, like business performance dashboards or highlights from joint finance and sales initiatives, would amplify engagement.
- Closing posts with open questions or calls to action that invite both finance and sales perspectives will encourage more meaningful dialogue and knowledge sharing.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Valerie’s LinkedIn presence is solid and professional, showing her as a finance leader who understands the commercial side of business.
- By further highlighting the interplay between finance and sales, she can stand out as a strategic partner who drives growth and supports success across the organization.
5. Glenn D'Haene – VP Global Sales, Skyline Communications
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Glenn’s headline and About section clearly present him as an experienced sales and business development leader within the tech and telecom industries.
- His career path reflects a steady rise into more senior sales and business development positions, showing sustained advancement and growing expertise in his field.
- Recommendations and endorsements underline his credibility, especially around sales, partnerships, and channel management.
- He maintains a strong professional network and is visibly engaged in his sector.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Glenn focuses on sharing relevant industry news, business insights, and perspectives on digital transformation.
- Updates highlight new partnerships and developments in the telecom and IT space.
- His posts are clear, professional, and showcase his expertise without excessive self-promotion.
- He keeps an active presence, interacting with industry news and sharing thoughtful takes on business topics.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Consider sharing more personal stories about career milestones or lessons from the field to increase authenticity and relatability.
- Posting more visuals, like photos from industry events or partnership signings, could make updates more engaging.
- End posts with open questions or calls to action to invite discussion and grow interactions.
- Sharing practical tips or frameworks about business development or channel strategy could add immediate value for his audience.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Glenn’s LinkedIn presence is professional, credible, and actively engaged in his industry.
- By adding more personal insights and interactive content, he can further boost his visibility and strengthen his thought leadership in tech and sales.
6. Enver Basha – Sales & Marketing Director Belgium, Inetum
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Enver’s headline positions him as a results-driven specialist in sales, technology, and digital growth.
- His About section is direct and focused, highlighting key strengths in business development, digital strategy, and leadership.
- His career path highlights ongoing growth into senior technology and commercial roles, reflecting both deepening expertise and industry recognition.
- Endorsements and recommendations speak to his expertise and positive impact in both sales and strategic projects.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Enver posts about industry trends, digital solutions, and project successes, often linking personal insights with sector news.
- His updates are concise, relevant, and show an understanding of current digital business challenges.
- He engages with his community, sharing learnings, supporting peers, and sometimes offering practical advice.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Share more personal reflections, lessons learned, challenges faced, or stories from key projects to deepen audience connection.
- Use more visuals or infographics to make his expertise stand out and posts more engaging.
- End posts with a question or call to action to encourage likes, comments, and peer exchange.
- Offer actionable frameworks or practical tips for digital growth and sales strategy on occasion.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Enver’s LinkedIn is professional, focused, and clearly communicates his expertise in tech-driven sales and digital leadership.
- With more story-driven content and open-ended engagement, he can further boost his presence as a trusted voice in digital business and commercial growth.
7. Michael Humblet - CEO, School of Sales
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Michael’s personal brand is front and center. He positions himself as an expert in sales strategies, growth, and lead generation, instantly showing credibility.
- Profile is visually strong and highly recognizable, making it easy to remember.
- Headline and About sections are sharply written, focused on practical value, he helps founders and sales leaders build effective outbound engines.
- Content showcases a consistent, confident tone, blending authority with a hands-on, energetic approach.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Michael posts at a high cadence, often sharing videos, actionable frameworks, or tips for B2B sales success.
- He offers real-life sales scenarios, quick wins, and breakdowns, keeping advice practical and easy to apply.
- Posts are energetic, calls to action, bold statements, and punchy insights keep the feed lively and engaging.
- Commentary often invites feedback or questions, building dialogue with his audience.
- Visual content, branded slides, and on-brand graphics create instant scroll-stopping moments.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Occasionally share lessons from challenges or fails, this human touch can deepen connection and relatability.
- Experiment with “serial” post formats (mini-series) for deeper dives on one topic, could keep people coming back.
- Spotlight more client success stories or collaborations for additional credibility.
- End more posts with direct questions or an invitation for discussion.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Michael’s profile stands out for clarity, confidence, and energy. He’s positioned as a go-to voice in sales leadership and gets high attention in his niche.
- A few more behind-the-scenes stories, ongoing discussions, and curated client results could make him even more approachable and further boost his influence.
8. Alicia Thomas - Head of Sales & Marketing, Ormit Talent
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Alicia makes her professional focus clear, highlighting her expertise and what sets her apart in her industry.
- Her headline and About sections are concise and value-led, giving a quick overview of her skills and contributions.
- Her experience section shows steady growth and a history of taking on more responsibility.
- The endorsements on her skills reinforce her credibility and recognition in her field.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Alicia’s posts are aligned with her professional interests, offering insights, updates, and sharing knowledge with her network.
- She communicates in a professional yet approachable tone, making her content engaging and easy to relate to.
- Her consistent activity keeps her visible and involved in ongoing industry discussions.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Share more personal anecdotes or lessons learned from challenges to increase relatability and depth.
- Use distinct visuals or branded templates to make her posts more recognizable in the feed.
- End posts with open questions or calls to action to spark more comments and community engagement.
- Share practical tips, takeaways, or frameworks that her audience can apply in their own roles.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Alicia’s LinkedIn profile is credible, professional, and consistently active.
- With even more personal stories and interactive posts, she can further strengthen her position as a valuable thought leader in her space
9. Kristel Verhasselt – Regional VP, Salesforce
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Kristel’s headline and summary highlight her as a dynamic sales leader, focused on building strong customer relationships and delivering commercial growth.
- Her career shows consistent progress into senior sales and account management roles, reflecting deep expertise and the trust she’s earned throughout her industry.
- She is frequently endorsed for her strengths in sales management, business development, negotiation, and account growth, confirming her impact in revenue generation.
- Kristel’s profile and activity show she’s genuinely engaged in her field, actively interacting with clients, colleagues, and the broader sales community.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Kristel shares relevant updates on commercial wins, new partnerships, and industry news, keeping her audience informed about the latest in her sector.
- Her posts are clear, energetic, and practical, often celebrating team achievements and company milestones.
- She uses LinkedIn as a tool for networking, regularly engaging with peers, and sharing thoughtful comments.
- Her tone is approachable and direct, helping position her as both a leader and a collaborator in the sales arena.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Share more personal sales stories, such as lessons from key wins, how she overcomes challenges, or tips for effective selling, this adds approachability and authenticity.
- Incorporate more visuals, photos from sales events, client meetings, or key milestones to bring her achievements to life.
- Encourage more engagement by ending posts with open questions or calls to action for her network to share insights or advice.
- Occasionally offer practical tips or frameworks, sharing what’s worked for her in driving results, to position herself as a resource for others in the sales community.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Kristel’s LinkedIn presence is professional, vibrant, and clearly rooted in sales leadership.
- A shift toward even more personal stories, actionable advice, and interactive posts can help her stand out further and deepen her influence in the sales sector.
10. Paul Van Pottelbergh – Sales Director Belgium And Luxembourg, Oracle
𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:
- Paul’s headline and summary establish him as an accomplished sales leader in software and cloud solutions, with deep experience across top tech firms and enterprise clients.
- Paul specializes in creating value for large enterprise and public sector customers by connecting business challenges with innovative technology and cloud solutions.
- Endorsements and recommendations reinforce his expertise in enterprise software, data integration, analytics, and business development.
- He is well connected in the software and digital sector, with an extensive professional network and impressive track record driving customer growth.
𝐏𝐨𝐬𝐭 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬:
- Paul posts regularly about industry news, major partnerships (such as Oracle and Google Cloud), and innovations in AI, cloud, and generative technologies.
- Most posts focus on company achievements, important product launches, and recognition of Oracle’s thought leadership in the industry.
- The tone is confident and professional, with a clear focus on communicating value to a tech-savvy audience.
- Content is often paired with event announcements, product news, and relevant links, though direct personal stories or reflections are less frequent.
𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐈𝐦𝐩𝐚𝐜𝐭:
- Add more personal insights, share real-world lessons from leading teams, winning major accounts, or navigating sales challenges in the tech sector.
- Humanize the content with stories about client success, business transformation, or the impact of technology in practice.
- End posts with questions, calls to action, or discussion prompts to invite more engagement from peers and the broader network.
- Use visuals from events, speaking engagements, or team milestones to bring posts to life and highlight leadership moments.
𝐎𝐯𝐞𝐫𝐚𝐥𝐥:
- Paul’s LinkedIn is professional, authoritative, and well-targeted for enterprise software and cloud leadership.
- By adding more personal and interactive content, he can increase engagement and further strengthen his position as a visible leader in digital sales and tech transformation.
Start Building Your LinkedIn Success Story Today
These ten Belgian sales leaders prove that authentic, strategic LinkedIn presence can transform professional opportunities.
They all share common threads: genuine engagement, consistent value delivery, and the courage to be authentically human in their professional communication.
Your immediate action plan:
- Choose one leader whose approach resonates with your goals and study their content for 30 days
- Start sharing your own insights using their formatting and engagement techniques
- Focus on adding value to your network rather than self-promotion
- Engage authentically by asking thoughtful questions and sharing relevant experiences
- Post consistently, even brief updates about your work or industry observations
These leaders didn't wait for perfect conditions. They simply started. Your transformation can begin today with a single authentic post.
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