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If you’ve been showing up on LinkedIn, sharing ideas, commenting, and building your presence, you already know it takes effort.
Finding your voice in a busy feed isn’t always easy, and some days it’s hard to tell if anything’s really landing.
We’ve all felt that. And the truth is, the fastest way to grow is by learning from people who are already making an impact.
These 10 Chilean CEOs do just that. Their posts are sharp, consistent, and grounded in real experience. They show how to communicate with purpose and stay visible in a way that builds trust.
If you’re focused on growing your personal brand, this list is a great place to pick up ideas that actually work.
Roberto Alvo – CEO, LATAM Airlines
Picture stepping into the cockpit of Latin America’s biggest airline… right as a global pandemic grounds almost every plane.
That’s where Roberto Alvo found himself. Plenty of leaders would’ve hit pause. Instead, we saw him steer LATAM through the storm and get it flying even higher.
Under his watch, LATAM didn’t just survive. It climbed out of Chapter 11 and took big swings at making aviation greener for the whole region.
When we follow Roberto on LinkedIn, we get a peek behind the curtain.
He takes us inside the big calls: merging fleets, pushing for sustainable fuel, forging partnerships that make headlines. He writes the way a pilot talks to passengers, calm, clear, and honest about turbulence ahead.
We see the challenges up close. We hear about the wins too. And we walk away feeling like we know what keeps one of the world’s biggest airlines in the air.
Who should follow Roberto?
- Anyone in aviation who wants to see what’s next for air travel
- Leaders figuring out how to bounce back after tough times
- People curious about real sustainability moves in a tough industry
About LATAM Airlines
LATAM is Latin America’s biggest airline group. Five local markets. Hundreds of routes. Over 1,400 daily flights.
They’ve earned the title of world’s most punctual airline and plan to hit net-zero emissions by 2050.
That’s not just PR, it’s a big promise to travelers and the planet.
How Roberto shows up on LinkedIn
Roberto isn’t blasting out daily posts. But when he does speak up, it matters.
He connects what LATAM’s doing with bigger shifts in the world.
He reminds us that aviation is complicated and that leading through change means letting people see the messy bits too.
How he builds his brand
- Breaks down complex deals so we understand them
- Shares real progress on sustainability
- Gives us stories from inside LATAM’s journey
- Shows what leadership looks like when stakes are sky-high
What sets Roberto apart
We don’t see hype. We see honesty. His updates feel like trusted flight reports. That openness builds faith in him and in LATAM’s direction.
What can we learn for our own LinkedIn?
- Be real about the tough stuff. People respect transparency.
- Don’t just share noise, post when you have something worth saying.
- Tie your work to bigger trends. Make people feel they’re part of something larger.
- Show how big decisions get made behind the scenes.
How he could level up
Imagine if Roberto shared more videos from the tarmac. Or asked us what we want to see next in sustainable travel. He’d get even more people leaning in, ready to join the conversation.
Eduardo della-Maggiora – Founder & CEO, Betterfly
Ever wish staying healthy could do more than just help you? Eduardo della-Maggiora had that thought and ran with it.
Picture this: every time you take a walk, get a good night’s sleep, or pause to meditate, someone else’s life gets a little better too.
That’s the heartbeat of Betterfly. It started as a fresh spin on life insurance.
Take care of yourself, unlock free coverage, and trigger donations to social causes. Eduardo didn’t just build a company, he sparked a ripple effect that connects daily habits with real impact.
On LinkedIn, Eduardo shows us what that mission looks like day to day.
He celebrates new partnerships, launches, and expansions. He doesn’t shy away from the tough bits either. We see what it’s like to grow a unicorn in Latin America, where red tape and grit go hand in hand.
He makes big business moments feel human. Posts about new markets come with stories about the teams on the ground. Funding wins come with reminders that the goal isn’t cash, it’s change.
Who should follow Eduardo?
- Founders dreaming of turning purpose into profit
- Wellness pros and insurtech fans who want fresh ideas
- Builders tackling big challenges in Latin America
About Betterfly
Betterfly is a B Corp that blends wellness and social good.
Move more, give more, that’s the pitch.
In 2022, they became Chile’s first unicorn. Now, they’re helping employees from Brazil to Spain boost their health and spread good along the way.
How Eduardo shows up on LinkedIn
Eduardo writes like someone on a mission. Updates on product growth sit right next to reflections on staying patient when the road gets rocky.
He shines the spotlight on his team.
He shares milestones, but always pulls us back to why they matter.
How he builds his brand
- Tells stories that tie profit to purpose
- Shares proof that doing good is good business
- Shows real people behind the mission
- Keeps us rooting for the journey, not just the outcome
What sets Eduardo apart
There’s no empty hype.
His posts feel like a pep talk for anyone trying to build something bigger than themselves. He reminds us that big impact starts with small choices, a walk, a run, a deep breath.
What we can steal for our own LinkedIn
- Use every update to remind people what you stand for
- Bring values into the conversation, not just numbers
- Show your team’s role in every win
- Make it feel like a movement, not just a company
Where Eduardo could grow
He could pull back the curtain even more. We’d love to see the messy middle: the days when plans fall apart or when founders have to bet big on an idea no one else believes in yet. Those moments make stories stick and keep us coming back for more.
Juan‑Pablo Swett – CEO & Co‑Founder, Looper Electric
Let’s face it, most of us plug in our cars or see a charging station and don’t think twice about what it took to get that power flowing.
Juan‑Pablo Swett wants us to think bigger. He’s not just building EV chargers. He’s building the backbone for a cleaner future in Latin America.
Before Looper Electric, Juan‑Pablo made his mark in fintech and as a voice for entrepreneurs. But when he spotted a chance to bring electric mobility to Chile and beyond, he jumped in with both feet.
He knows that swapping gas for clean energy takes more than shiny chargers. It needs smart policy, public buy‑in, and people who’ll fight for change behind closed doors.
His LinkedIn tells that story. Scroll his posts and you’ll see him break down the messy dance between government, cities, and business.
One day he’s meeting ministers. The next he’s at a site mapping out where to plant the next charger.
He tags regulators, shouts out local partners, and turns policy talk into something we can actually follow.
Who should follow Juan‑Pablo?
- Builders driving the clean energy shift
- Policymakers figuring out how to roll out EV networks
- Entrepreneurs who want to see what it takes to lead at the crossroads of business and public policy
About Looper Electric
Looper Electric keeps EVs moving across Latin America.
They help figure out where chargers go, get the gear installed, handle permits, and push for rules that keep the system working.
It’s not just hardware, it’s a push for a cleaner grid that everyone can use.
How Juan‑Pablo shows up on LinkedIn
He doesn’t drop fluffy feel‑good posts.
He brings us into real talks about local rules, partnerships, and the behind‑the‑scenes battles that shape whether an EV charger even gets built.
He turns dry policy into stories you want to follow.
How he builds his brand
- Shares real‑world examples, like negotiating with city halls
- Tags key players to keep the conversation public
- Connects local work to the bigger climate story
- Puts himself in the middle as a bridge, not just a CEO
What sets Juan‑Pablo apart
He’s not out there blasting ads. He’s using LinkedIn as a town square.
He invites us in regulators, innovators, citizens to talk about the future of energy.
That makes Looper feel like part of something bigger than just another startup.
What we can borrow for our own LinkedIn
- Use your posts to explain how your industry really works
- Don’t be afraid to talk about the sticky parts the debates, the delays, the pivots
- Bring other voices in by tagging and asking questions
- Show you’re not just building a company you’re shaping a conversation
Where Juan‑Pablo could grow
Imagine if he turned all that policy talk into quick visuals: maps of new charging spots, short clips from meetings, or snapshots from installation sites. That extra layer would help more people see the work and believe in what comes next.
Sebastian Kreis – Co-Founder & CEO, Xepelin
Let’s be real running a small business is tough anywhere.
In Latin America, it can feel like climbing a mountain in flip-flops. Banks move slow. Cash flow dries up overnight. The tools to manage money? Often stuck in the past.
Sebastian Kreis saw that up close and thought, “What if we could fix it?”
That question sparked Xepelin a fintech that gives small and mid-sized companies a shot at faster, fairer access to working capital.
He didn’t build it to chase shiny valuations. He built it because he knows Latin America’s heartbeat is small business. Shops, suppliers, family-run companies they keep millions of people afloat. When they grow, whole communities grow too.
On LinkedIn, Sebastian brings us into that story.
He switches between English and Spanish so no one feels left out. He shares funding wins and big partnerships. But more than that, he talks about the why behind the money.
He celebrates the shop owners and scrappy founders Xepelin supports the folks who can’t afford to wait months for a bank to say yes.
Who should follow Sebastian?
- Founders building products for emerging markets
- Small business champions who want better systems
- Anyone curious about scaling fintech where it matters most
About Xepelin
Xepelin calls itself the financial services platform for SMEs in Latin America.
It gives companies tools to manage working capital, automate payments, and unlock real-time data. No more dusty spreadsheets or endless waits at the bank.
In 2022, they landed one of the region’s biggest fintech funding rounds $111 million. Now they help thousands of businesses keep cash moving in Mexico and Chile.
How Sebastian shows up on LinkedIn
He doesn’t hide behind corporate buzzwords.
His posts feel like check-ins with a neighbor.
He celebrates team wins, talks openly about what keeps him up at night, and calls out the impact of each milestone.
How he builds his brand
- Switches between languages to connect with wider audiences
- Ties every funding headline to the real people who benefit
- Puts his team front and center
- Reminds us that fintech isn’t about fancy tech, it’s about people
What sets Sebastian apart
Plenty of founders chase headlines. Sebastian flips the script. He keeps the spotlight on the mission.
His updates make us care about a hardware shop in Mexico or a family-run supplier in Chile finally getting the working capital they need.
It’s practical. It’s hopeful. And it’s exactly the kind of story people remember.
What we can learn for our own LinkedIn
- Write like you’re talking to neighbors, not a boardroom
- Show how your work helps real people, not just balance sheets
- Celebrate your team make people want to root for them too
- Speak to your whole audience, not just your industry bubble
Where Sebastian could grow
He could peel back the curtain more. We’d love to see the messy moments hiring struggles, missteps, pivots. Those real-life bumps make founders more relatable. More behind-the-scenes snapshots would keep his followers invested for the long haul.
Fernando Gana‑Barroilhet – General Manager & CEO, Gtd
What happens when the internet goes out at your house? Or your company’s network drops in the middle of the workday? Most of us panic.
But for Fernando Gana‑Barroilhet, keeping the lights on and the data flowing is what he lives for.
Fernando started as an engineer. He knows the cables, the cloud, the switches in the dark server rooms that keep businesses running.
He climbed the ranks at Gtd and took the helm right before the world realized just how much we rely on solid digital infrastructure.
On LinkedIn, Fernando doesn’t just brag about shiny new tech. He shows us the humans behind the wires.
One post might be a glimpse into a new submarine cable that connects whole countries. The next could be him celebrating a team that’s kept Gtd moving for decades.
He shares the pride of landing big cybersecurity certifications but always points back to the people who made it happen.
Who should follow Fernando?
- Telecom pros who want to peek behind the scenes
- Tech leaders curious about keeping critical systems safe and modern
- Partners and clients who value steady hands on big networks
About Gtd
Gtd is one of Chile’s top telecom and digital infrastructure players.
Fibre networks. Cloud solutions. Data centres humming away so businesses don’t miss a beat.
They help companies stay online and keep pushing what’s possible in Latin America’s digital world.
How Fernando shows up on LinkedIn
He mixes deep tech talk with genuine pride for his people.
He might post a project milestone one week, then share how a long-time employee helped solve a big challenge the next.
It’s a mix that keeps tech human and corporate updates real.
How he builds his brand
- Explains big moves in ways that make sense
- Highlights team stories that usually stay hidden
- Shares national wins that connect to local pride
- Keeps things steady and clear no fuss, just facts people trust
What makes Fernando different
He doesn’t chase viral. He doesn’t hype things up. He just shows us what happens when an entire company bets on doing the basics really, really well and treats people like the biggest asset they’ve got.
What we can learn for our own LinkedIn
- Celebrate the people behind your wins everyone loves a shout-out
- Use milestones as proof your work matters, not just news for clicks
- Let technical info breathe explain it so anyone can follow
- Post with care, not just to fill a feed
Where Fernando could grow
Imagine a quick video tour through a new data centre. Or a short clip showing how Gtd keeps airports, banks, and cities online around the clock. That peek behind the curtain would help people see and feel what goes into making sure the world stays connected.
Felipe Arriagada – CEO, Grupo Empresas Navieras (GEN)
Imagine stepping into the captain’s seat of a logistics giant just as the world is reshaping how goods move across borders. That’s Felipe Arriagada’s reality at GEN, Chile’s powerhouse in shipping and supply chain.
With over 20 years in logistics and finance, Felipe is expanding GEN’s reach beyond Chile, with bold moves into markets like Ecuador. It’s like watching a chess player think five moves ahead, always planning how to keep things moving smoothly.
What’s cool is how Felipe uses LinkedIn.
Instead of just broadcasting achievements, he pulls back the curtain.
You get to see site visits, new partnerships taking shape, and how GEN is pushing sustainability in a business that’s often overlooked.
It’s the kind of real talk that makes logistics feel alive, not just numbers and jargon.
Who should follow Felipe?
- Anyone curious about growing a business beyond borders
- Logistics pros hungry for fresh insights
- Leaders who want to see strategy in action
About Grupo Empresas Navieras (GEN)
GEN is a collection of businesses powering Chile’s trade.
From port operations to customs brokerage, GEN handles it all.
They’ve been crucial in connecting Chile to the global market and continue to invest in tech and partnerships to stay ahead.
If you’re into how things get from point A to B on a massive scale, GEN’s your window into the world of logistics.
Felipe’s LinkedIn content strategy
Felipe’s LinkedIn presence is a masterclass in storytelling.
He shows the journey. You’ll see the challenges, the innovations, and the people behind the scenes. It’s like joining a conversation, not a corporate press release.
How Felipe uses LinkedIn as a branding tool
- Shares behind-the-scenes stories. People love real.
- Balances wins with lessons learned.
- Engages by replying and asking questions.
What makes Felipe different?
He blends big-picture thinking with boots-on-the-ground details. You get honesty and vision wrapped into one leader.
Key takeaways for your LinkedIn strategy
- Share behind-the-scenes stories.
- Balance wins with lessons learned.
- Engage actively with your audience.
Where Felipe can grow on LinkedIn
More video content would make GEN’s story even more vivid. Imagine short clips of ports buzzing or interviews with the team driving change.
Arturo Le Blanc – CEO, Transelec S.A.
Running Chile’s biggest electricity transmission company isn’t easy, but Arturo Le Blanc handles it with sharp focus.
He moved from legal advisor to CEO and now leads Transelec through one of the most critical times for energy in Latin America.
Picture someone who’s both the rule-maker and the problem-solver, ensuring power keeps flowing to millions.
Arturo’s LinkedIn is a smart blend of industry insights and company milestones.
He tells stories about building a cleaner, more reliable energy future. He’s the guy breaking down complex policies into posts that actually make sense, like chatting with a neighbor over coffee.
Who should follow Arturo?
- People passionate about sustainable energy
- Anyone curious about how big infrastructure really works
- Leaders interested in combining legal know-how with business
About Transelec S.A.
Transelec runs Chile’s high-voltage power network.
Think of them as the country’s energy highway keepers. Their job is to keep the lights on everywhere, all the time.
It’s a huge responsibility that touches homes, hospitals, factories, and more.
With growing demand for clean energy, Transelec is at the heart of that transformation, balancing reliability with innovation.
Arturo’s LinkedIn content strategy
On LinkedIn, Arturo stands out because he makes a complex sector accessible.
His posts invite us into the daily work behind keeping energy flowing, shining a light on sustainability efforts and partnerships.
You feel like you’re getting insider access to one of Chile’s most vital industries.
How Arturo uses LinkedIn as a branding tool
- Shares insights that simplify complex topics.
- Highlights how his work impacts real people.
- Positions himself as a go-to expert in his field.
What makes Arturo different?
He combines a legal mind with a visionary leader’s heart. That mix helps him navigate challenges and keep Transelec moving forward.
Key takeaways for your LinkedIn strategy
- Simplify complex topics in your posts.
- Show how your work affects people’s lives.
- Establish yourself as an expert.
Where Arturo can grow on LinkedIn
More interactive posts, such as polls or Q&A, could help his audience feel even more involved in the conversation.
Fernando Araya Remagni – Co-founder & CEO, Tenpo
What if banking wasn’t a hassle but something built around you?
That’s the idea behind Tenpo, Chile’s first neobank, led by Fernando Araya Remagni.
From his early days studying commercial engineering to launching a fintech that uses AI to help people get credit, Fernando’s story is one of solving real problems with tech.
His LinkedIn posts bring that vision to life.
You’ll find updates on new products, stories about the team’s hustle, and reflections on making finance fairer and simpler.
It feels like a chat with a friend who’s passionate about making banking less intimidating and more human.
Who should follow Fernando?
- Fintech fans excited by innovation
- People curious about AI in finance
- Entrepreneurs eager to disrupt traditional industries
About Tenpo
Tenpo isn’t your typical bank. It’s a fully digital platform with credit cards, savings, and tools designed to fit the modern user’s life. What’s special is how they use AI to open doors for people who might’ve been left out before. In a region where banking can be tricky, Tenpo makes it easier to manage money on your terms.
Fernando’s LinkedIn content strategy
Fernando’s LinkedIn presence shines because it’s authentic and forward-looking.
He talks tech and culture but always comes back to why it matters, making finance work for everyone. You get a sense that this isn’t just business, it’s a mission.
How Fernando uses LinkedIn as a branding tool
- Shares the story behind the product.
- Celebrates the team’s wins openly.
- Starts conversations about why the work matters.
What makes Fernando different?
He blends deep tech know-how with a heart for impact. That means pushing boundaries without losing sight of the people behind the numbers.
Key takeaways for your LinkedIn strategy
- Tell the story behind your product.
- Celebrate your team openly.
- Engage your audience with meaningful conversations.
Where Fernando can grow on LinkedIn
Visual storytelling with videos or infographics could make Tenpo’s innovations even easier to grasp.
Arturo Natho-Gamboa – CEO, Copec
When you think about fueling a nation, it’s people like Arturo Natho-Gamboa at Copec who make it happen. He leads one of Chile’s biggest energy companies with a clear focus on more than just keeping cars moving.
Arturo is pushing Copec toward a greener future, blending tradition with innovation to tackle climate change head-on. It’s a big job, but he’s up for the challenge.
If you follow Arturo on LinkedIn, you’ll get a front-row seat to Copec’s transformation.
He shares stories about the mix of energy sources Copec is exploring, the partnerships they’re building, and how they’re aiming to reduce their carbon footprint. You see someone who cares about the impact on people and the planet.
Who Should Follow Arturo?
- You’re curious about how big energy companies tackle climate challenges
- You want to see a mix of tradition and innovation in action
- You care about how energy shapes our daily lives
About Copec
Copec has been fueling Chile for nearly 90 years. With over 680 service stations, they keep the wheels turning nationwide.
But they’re not just about gas anymore. Copec is investing in renewable energy, working to balance what fuels us today with what will power us tomorrow.
That means solar, wind, and more eco-friendly options. It’s about blending the old with the new to build a cleaner energy future.
Arturo’s LinkedIn Content Strategy
Arturo uses LinkedIn to open up about the real work behind energy shifts.
He breaks down complicated energy topics into everyday language. Instead of jargon, he shares stories about the people, the projects, and the challenges.
His updates make you feel part of Copec’s journey, instead of just being an observer.
How Arturo Uses LinkedIn as a Branding Tool
- Shows Copec’s commitment to a greener future
- Shares thoughtful, engaging content that invites discussion
- Highlights the people behind the energy business
What Makes Arturo Different?
Arturo understands the bigger picture: the social and environmental stakes. His posts reflect that balance, mixing business smarts with a genuine care for the planet.
Key Takeaways for Your LinkedIn Strategy
- Tell stories that show your company’s real impact
- Break down complex topics for your audience
- Bring your team and their work into the spotlight
Where Arturo Can Grow on LinkedIn
Arturo could invite more conversations by asking followers’ opinions on energy challenges. Sharing more about Copec’s community efforts or how they’re supporting employees through this transition would add a personal touch that resonates. People want to hear about the “why” behind the work, not just the “what.”
Leo Prieto – CEO & Founder, Lemu
What if technology could help save the planet? That’s the challenge Leo Prieto took on when he founded Lemu.
From launching Chile’s first satellite dedicated to monitoring biodiversity to building a company that uses data to protect nature, Leo’s journey is as inspiring as it is innovative.
Think about the last time you looked up at the sky and felt a connection to nature. Leo’s work helps us see that bigger picture: tracking forests, wildlife, and ecosystems from space.
His LinkedIn shares this story, mixing personal reflections with updates on Lemu’s latest breakthroughs. You get a sense of passion and purpose driving every project.
Who Should Follow Leo?
- You love tech and want to see it used for good
- You’re curious about how data and nature intersect
- You want to support entrepreneurs tackling big environmental problems
About Lemu
Lemu is a startup on a mission to protect Chile’s natural treasures.
They launched the country’s first environmental satellite to watch over biodiversity from above.
Using data and AI, they help scientists and policymakers understand ecosystems better and make smarter decisions to protect them. It’s tech and conservation working hand in hand.
Leo’s LinkedIn Content Strategy
Leo keeps things real and inspiring on LinkedIn.
His posts tell stories about the challenges of launching satellites, the excitement of discovery, and the importance of protecting nature.
He invites us behind the scenes, showing the human side of cutting-edge technology.
How Leo Uses LinkedIn as a Branding Tool
- Shares engaging stories about Lemu’s projects
- Talks openly about obstacles and wins
- Builds a community passionate about sustainability
What Makes Leo Different?
Leo blends tech savvy with heart. He’s building a movement.
His posts reflect this mix of innovation and care, motivating others to join the cause.
Key Takeaways for Your LinkedIn Strategy
- Use storytelling to connect your mission with your audience
- Be open about challenges and celebrate wins
- Engage your community around shared values
Where Leo Can Grow on LinkedIn
Leo could deepen his connection by highlighting partnerships and how collaboration drives Lemu’s success. Sharing more about the people behind the technology and their stories could make the mission even more relatable. Sometimes, it’s the human side of innovation that sparks the most interest.
