10 Chilean C-Level Executives to Follow on LinkedIn in 2026
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If you’re already active on LinkedIn but not seeing real traction, this list is for you.
Posting regularly is one thing. Building authority is another. The executives featured here do both. They show up with clear positioning, strong opinions, and content that actually gets people to engage.
To keep this useful, we didn’t just look at likes or follower counts. We used Claude to evaluate how each executive shows up on LinkedIn. What they say, how they say it, and how consistently their personal brand comes through.
Use this as a reference. Look at how they write, what they share, and how they engage. Then take what fits and level up your own approach.
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Roberto Alvo – CEO, LATAM Airlines
Roberto Alvo steered a giant through a storm rather than simply inheriting a legacy. Joining LATAM Airlines over 18 years ago, he climbed the ranks from strategic planning to Chief Commercial Officer before taking the helm as CEO in April 2020.
This timing forced him to lead the company through a massive restructuring under Chapter 11 during a global travel standstill. Under his guidance, the airline emerged leaner and more focused on sustainability.
He is a civil engineer who holds an MBA from IMD in Switzerland. His leadership style reflects a blend of technical precision and a deep commitment to the 30,000 employees under his wing.
About LATAM Airlines
LATAM Airlines is the leading airline group in Latin America, operating a fleet of over 310 aircraft. The company serves approximately 144 destinations across 22 countries. In 2025, the group reported a significant recovery in passenger traffic, surpassing pre-pandemic levels in several key markets. The group focuses heavily on its "A Plate" sustainability strategy, aiming for carbon neutrality by 2050.
LinkedIn Content Strategy Overview
Who should follow Roberto: Aviation executives, sustainability professionals in Latin America, corporate affairs leaders, and business professionals focused on regional connectivity and ESG topics.
Core Value Proposition: He positions himself as a senior LATAM Airlines leader who connects corporate strategy, sustainability initiatives, and regional impact through authentic updates from the airline’s world.
Key Themes & Topics
- Corporate Sustainability and Climate Action - Frequent coverage of LATAM’s environmental efforts, climate resilience, and responsible aviation practices.
- Leadership and Team Highlights - Spotlights on executives, internal collaborations, and the human side of running a major airline across Latin America.
- Industry Events and Global Engagement - Insights from key forums, partnerships, and cross-border initiatives that shape the future of air travel in the region.
Format & Presentation Style
- Professional yet approachable posts that blend company news with personal reflections
- Regular tagging of LATAM colleagues and partners to build community
- Clean structure with clear context and calls for broader conversation
- Mix of text updates, images, and occasional video to document real-time moments
Engagement Strategy
- Strong focus on amplifying LATAM’s voice while staying visible to anyone on or off the platform
- Consistent use of company-related hashtags and mentions to reinforce brand alignment
- Thoughtful reposts of aligned industry content that support his leadership narrative
- Personal warmth balanced with executive tone to invite dialogue from peers and followers
Performance Indicators
Posts deliver strong engagement, often reaching several hundred reactions with some climbing well into the thousands. One of his best recent performing posts is the update on LATAM’s sustainability initiatives shared through internal leadership conversations.
Overall Strategy Summary
Roberto builds his presence as a trusted executive voice for LATAM Airlines by turning corporate milestones and sustainability work into relatable, region-focused stories. His approach strengthens his role as a connector between high-level strategy and the everyday realities of aviation leadership in Latin America.
Matias Muchnick – CEO & Founder, NotCo
Matias Muchnick started NotCo with a simple question: why can’t we use technology to make food better? He rejected the traditional food science path and instead co-created Giuseppe, an artificial intelligence program that analyzes molecular structures to recreate animal-based products using only plants.
In 2026, he was recognized as the 6th most influential CEO in Latin America by Horse Consulting. He is a vocal advocate for Chilean talent, frequently stating that the country has the potential to produce world-class leaders if they "think big."
His energy is infectious, often blending the grit of a startup founder with the vision of a tech titan.
About NotCo
NotCo is a food technology unicorn valued at over $1.5 billion. The company uses AI to create plant-based replacements for milk, meat, and mayonnaise. In March 2026, the company expanded its "Giuseppe-as-a-Service" model, allowing major food conglomerates to license their AI technology to develop their own sustainable products. They currently operate in over 10 countries, including the United States and Brazil.
LinkedIn Content Strategy Overview
Who should follow Matias: Food tech enthusiasts, entrepreneurs, sustainability advocates, and those interested in AI applications for the consumer goods industry.
Core Value Proposition: Matias positions himself as a disruptive visionary in the food industry, using NotCo to showcase how artificial intelligence and plant based innovation can fundamentally change global consumption.
Key Themes & Topics
- AI Driven Product Innovation: Highlights the role of "Giuseppe," NotCo’s proprietary AI, in creating plant based alternatives. He focuses on the science of flavor and texture matching to replace animal proteins.
- Strategic Global Partnerships: Discusses high profile collaborations with major brands like Kraft Heinz, Delta Air Lines, and Shake Shack to scale the accessibility of sustainable food options.
- Sustainability and Environmental Mission: Communicates the measurable impact of switching to plant based products, focusing on water savings and reduced CO2 emissions.
- Entrepreneurial Resilience and Vision: Shares the journey of building a "unicorn" startup, emphasizing the importance of team culture, bold risk taking, and the mission to reinvent the food industry.
Format & Presentation Style
- High Energy and Passionate: Writing style is enthusiastic and often informal, reflecting a "disruptor" personality that challenges industry norms.
- Visual Storytelling: Uses sleek, professional product photography and behind the scenes video content from laboratories and production lines.
- Bilingual Outreach: Posts primarily in Spanish but frequently utilizes English for global announcements and partnership news to reach an international investor and consumer base.
- Bold Statements: Often uses short, punchy sentences to drive home a singular vision or a specific call to action.
Engagement Strategy
- Direct Consumer Interaction: Actively talks about the "Not" experience, inviting followers to try products and share their feedback on the taste and texture.
- Mission Reinforcement: Consistently ties every business achievement back to the core goal of protecting the planet and improving human health.
- Industry Leadership: Participates in and promotes major global tech and food summits, positioning himself as a spokesperson for the future of food.
Performance Indicators
Matias experiences high levels of engagement, with reactions often reaching several hundred or even thousands. One of his best recent performing posts involves the announcement of a major new retail partnership, which generated over 1,600 reactions and hundreds of comments from supporters and industry peers.
Overall Strategy Summary
Matias is building a personal brand as a bold tech pioneer who is redefining the boundaries of the food industry. By centering his narrative on the intersection of AI and environmental responsibility, he has established himself as a global thought leader for the next generation of sustainable business.
Francisco Ruiz-Tagle – Group CEO, CMPC
Francisco Ruiz-Tagle is a veteran of the forestry industry who has spent over 30 years at CMPC. He began his career there in 1991 and has led various divisions, including Celulosa del Pacífico and Papelera del Plata in Argentina.
He earned his economics degree from the University of Chile and an MBA from UCLA. Today, he sits on the board of the Group of Business Leaders against Climate Change.
His career is a testament to the power of internal growth and deep industry knowledge.
About CMPC
CMPC is one of the largest pulp and paper companies in the world, with operations spanning 12 countries. The company manages over 1.3 million hectares of forest plantations. In recent years, CMPC has shifted its focus toward becoming a "biocompany," producing sustainable alternatives to plastic. They have issued several green bonds to fund their transition to more eco-friendly production methods.
LinkedIn Content Strategy Overview
Who should follow Francisco: Sustainability leaders, forestry experts, industrial executives, and those interested in corporate social responsibility and regional development in Latin America.
Core Value Proposition: Francisco positions himself as a global executive leading the transition toward a bio-based economy, emphasizing how industrial operations can coexist with environmental restoration and community welfare.
Key Themes & Topics
- The Bio-Future and Sustainability: A recurring focus on replacing fossil-based materials with renewable, biodegradable wood-based products. He frequently discusses circular economy principles and long-term environmental goals.
- Community Impact and Reconstruction: Detailed updates on social projects, such as building schools and improving water access for local communities. This includes significant content regarding recovery efforts following regional natural disasters.
- Crisis Management and Public Gratitude: During critical periods like forest fire seasons, his content shifts to high-stakes coordination, emphasizing safety and expressing deep gratitude to emergency responders and brigadiers.
- Corporate Heritage and Talent: Celebrating company milestones and fostering connections with the next generation of professionals through internal events and talent breakfasts.
Format & Presentation Style
- Professional and Stately: His tone is consistently formal, respectful, and appreciative, aligning with his role as the head of a major global corporation.
- Documentary Style Visuals: Uses high-quality video summaries and professional photography from field visits, manufacturing plants, and official ceremonies to provide a transparent look at operations.
- Bilingual Executive Communication: While primarily writing in Spanish, he utilizes English for global industrial forums and international partnership announcements.
- Structured Updates: Posts are typically well-organized, often providing a clear context for the events or initiatives being discussed.
Engagement Strategy
- Institutional Leadership: Frequently tags government bodies, international organizations like the WBCSD, and educational institutions to demonstrate the collaborative nature of large-scale industrial projects.
- Team Recognition: Regularly highlights the efforts of specific teams, from frontline workers to research scientists, humanizing the massive scale of the company.
- Thoughtful Curation: Carefully selects and comments on corporate achievements to explain their broader significance to the industry and the planet.
Performance Indicators
Francisco maintains a high level of professional engagement, with reactions typically ranging from 100 to over 500 per post. One of his best recent performing posts involves a celebratory reflection on the company's 106th anniversary, which received over 650 reactions and highlighted the organization's enduring commitment to its people and values.
Overall Strategy Summary
Francisco is building a personal brand as a steward of sustainable industry and community resilience. By balancing high-level strategic vision with boots-on-the-ground social commitment, he establishes himself as a leader who views corporate success and social progress as inseparable goals.
Juan-Pablo Swett – CEO & Co-founder, Looper Electric
Juan-Pablo Swett is a powerhouse in the Chilean entrepreneurial ecosystem. Before launching Looper Electric, he was well known for his role as Chairman of the Multigremial Nacional de Emprendedores, where he advocated for small and medium-sized businesses.
He has often been a vocal critic of economic policies that he believes hinder growth. With Looper Electric, he is tackling the infrastructure challenges of electric mobility in Chile.
He is a leader who is not afraid to speak his mind, even when it puts him at odds with political figures.
About Looper Electric
Looper Electric focuses on the development and installation of electric vehicle charging stations across Chile. The company aims to accelerate the transition to clean energy by providing reliable infrastructure for both homes and businesses. While specific 2026 revenue figures are private, the company has seen rapid expansion as Chile pushes for all new car sales to be zero-emission by 2035.
LinkedIn Content Strategy Overview
Who should follow Juan Pablo: Small and medium business owners, economic analysts, policymakers, and those interested in Chilean entrepreneurship.
Core Value Proposition: He acts as a dedicated advocate for the SME sector, providing a voice for small business owners in the national economic conversation and highlighting the impact of policy changes on local growth.
Key Themes & Topics
- SME Advocacy and Labor Reform - This is his primary focus. He analyzes labor policies, such as the 40-hour work week and minimum wage increases, through the lens of how they affect the operational costs of small businesses.
- Economic Policy Commentary - He provides regular insights on the national budget and tax policies. He often calls for a focus on investment and productivity as the main drivers of economic stability.
- National Security and Business Climate - He frequently connects the state of public safety to economic performance. He argues that a secure environment is a fundamental requirement for business owners to thrive.
- Entrepreneurial Representation - He uses his platform to represent the interests of companies that may lack the resources of large corporations, ensuring their perspectives are heard in broader discussions.
Format & Presentation Style
- Direct and Analytical - His style is straightforward and focused on current events. He often addresses specific economic challenges with a sense of urgency.
- Media Integration - He frequently uses news headlines, televised interviews, and press clips to provide context for his arguments and keep his audience informed.
- Bilingual Communication - While he focuses on the Chilean economy, he occasionally shares updates in English to engage with international observers and investors.
- Data-Oriented - He includes statistics regarding unemployment and fiscal trends to provide a factual basis for his analysis of the business landscape.
Engagement Strategy
- Public Dialogue - He actively engages with public officials and ministries to seek clarity on policies that impact his constituency.
- Community Building - He uses his posts to foster a sense of solidarity among business owners, often highlighting collective efforts to improve the economic environment.
- Media Amplification - By sharing his appearances on major news outlets, he reinforces his position as a key commentator on small business affairs.
Performance Indicators
His content generates significant dialogue among business owners and policy enthusiasts. One of his best recent performing posts involved an analysis of how tax reforms could affect local commercial activity. This post resonated with many followers and sparked a detailed discussion on the future of retail.
Overall Strategy Summary
Juan Pablo is positioning himself as a champion for the productive middle class. He uses his platform to bridge the gap between high level policy and the reality of running a small business. His strategy focuses on providing transparent, real world commentary that encourages active participation in the economic future of the region.
Eduardo della Maggiora – Founder & CEO, Betterfly
Eduardo della Maggiora is a former J.P. Morgan investment banker who left a lucrative career to find deeper purpose. He is an elite triathlete, having competed in the Ironman World Championship in Hawaii several times.
He often draws parallels between the endurance required for a marathon and the resilience needed to build a startup. His company, Betterfly, was born from a desire to turn healthy habits into social impact.
He is a firm believer that "doing good" and "doing well" are not mutually exclusive.
About Betterfly
Betterfly is Latin America’s first social unicorn and a certified B-Corp. The platform offers a "Purpose-Driven Benefits" model where employees’ healthy habits, like walking or meditating, earn "Better Coins" that can be donated to global charities. The company reached a $1 billion valuation in 2022 and has since expanded its footprint into Europe and across the Americas.
LinkedIn Content Strategy Overview
Who should follow Eduardo: Founders, social entrepreneurs, insurance tech professionals, and leaders interested in the intersection of health and artificial intelligence.
Core Value Proposition: Eduardo positions himself as a "Purpose-Driven Founder" using technology and AI to democratize access to health and financial protection. He champions a model where business success is tied directly to positive social impact.
Key Themes & Topics
- The Future of Insurance and AI - This is a central pillar of his content. He explores how artificial intelligence can move the insurance industry from being purely reactive to proactive. He highlights innovations like AI health coaches that help people live better lives.
- Impact Entrepreneurship - He regularly shares the philosophy behind building a "B-Corp" and scaling a business with a soul. He writes about how small daily habits can lead to significant social contributions through his company's platform.
- Global Scaling and Resilience - As a founder of a Latin American startup that reached global recognition, he shares insights on the journey of international expansion. This includes reflections on his time at major global events like the World Economic Forum.
- Health and Longevity - He discusses the science of preventive health. He focuses on the shift toward health intelligence and how personal data can be used to prevent diseases before they occur.
Format & Presentation Style
- Personal and Professional Blend - He often combines professional updates with personal reflections. This makes his journey as a CEO feel more accessible to his audience.
- Bilingual Content - He frequently writes in both Spanish and English. This allows him to maintain deep roots in the Latin American market while engaging with a global audience of investors and partners.
- High-Quality Visuals - His posts often feature high-resolution images from keynote speeches, team gatherings, or industry events. These visuals reinforce his image as a global leader in the tech space.
- Thought Leadership Articles - He uses longer posts to break down complex shifts in the insurance industry, making them easy for a general business audience to understand.
Engagement Strategy
- Collaborative Recognition - He often tags his team, partners, and other founders. He uses his platform to share the spotlight, which builds a strong sense of community and brand loyalty.
- Storytelling around Milestones - Instead of just announcing a win, he shares the story and the purpose behind it. This invites his followers to feel part of the mission rather than just observers.
- Strategic Use of Tags - He includes relevant individuals and organizations to ensure his content reaches the right stakeholders in the global tech and insurance ecosystems.
Performance Indicators
His content consistently sees high engagement from a global network of professionals. One of his best recent performing posts was the announcement regarding the launch of Betterfly’s operations in new international markets. This update received a significant volume of reactions and comments from industry peers and supporters across multiple countries.
Overall Strategy Summary
Eduardo is building a brand as a pioneer of social tech. He successfully moves the conversation away from traditional insurance metrics toward a vision of global well-being. By focusing on purpose and the human element of technology, he differentiates himself from typical corporate leaders and establishes himself as a visionary in the impact economy.
Amparo Cornejo – Chief Sustainability Officer, Teck Resources Limited
Amparo Cornejo is a journalist by training who has become one of the most powerful women in the global mining industry. She joined Teck in 2014 and has worked her way up to lead the company's South American operations as of early 2026.
She is a tireless advocate for diversity and indigenous rights, having received awards from the Canadian Embassy for her work with local communities.
She is a member of the Board of Directors of the National Mining Society (Sonami) and was named Executive of the Year by Women in Mining Chile.
About Teck Resources Limited
Teck Resources is a leading Canadian mining company with a massive presence in Chile, particularly through its Quebrada Blanca Phase 2 (QB2) project. The company is a major producer of copper, which is essential for the global energy transition. In 2026, Teck has been a key player in the "green copper" movement, focusing on minimizing water usage through desalination plants.
LinkedIn Content Strategy Overview
Who should follow Amparo: Sustainability professionals, mining executives, gender equity advocates, and business leaders working on ESG and corporate responsibility in Latin America.
Core Value Proposition: Amparo positions herself as a senior voice at the intersection of mining, sustainability, and gender equity in Chile. As CSO at Teck, she brings 12+ years of transforming one of the world's most male-dominated industries from within.
Key Themes & Topics
- Gender Equity in Mining - Her dominant and most personal theme. Posts explore progress and gaps in female representation, #HeForShe, and the role of male allies in leadership. She frames this not as an HR issue but as a business decision.
- Industry Leadership & Sustainability - Coverage of her work at Teck, PDAC conferences, CESCO Week, and Teck's sustainability reports. She positions Teck as a serious actor in circular economy and responsible mining.
- Personal Reflection & Career Purpose - Some of her best-performing posts are reflective and personal, like the post marking her 12th year in mining tied to the birth of her grandson, which pulled in 218+ reactions and linked to a longer article.
- Chilean Mining Policy & Context - Commentary on Chile's copper industry, government dialogue, and industry data on female participation reaching 24% after a decade of effort.
Format & Presentation Style
- Most posts are medium-length, narrative-driven, and written in Spanish. English appears occasionally for international events like PDAC.
- She leads with a personal hook or anecdote before broadening to industry implications.
- Posts often include photos from events, panel discussions, or field visits. She is active at conferences and consistently documents her presence.
- Hashtag use is selective and purposeful (#HeForShe, #CescoWeek2026, #Minería, #PDAC2026), not spammy.
Engagement Strategy
- Personal stories and opinions significantly outperform company announcements. Her post on gender equity at end of Women's Month drew 245 reactions; a Teck sustainability report repost pulled only 32.
- She tags relevant colleagues and co-panelists consistently, which likely drives additional reach.
- She publishes LinkedIn articles for deeper reflections, using posts to direct followers to longer reads.
- No newsletter or external content hub, but the article format serves a similar function.
Performance Indicators
Engagement is solid for her follower count of around 15,000. Original, personal posts regularly generate 180 to 250+ reactions, with her strongest posts exceeding that range. One of her best recent performing posts, a personal reflection linking her 12 years at Teck to the birth of her grandson, generated 218 reactions and 7 comments. Comments are active on her more personal and opinion-driven posts.
Overall Strategy Summary
Amparo is building authority as a serious executive who happens to be deeply human. She does not use LinkedIn as a broadcast channel for corporate messaging. Her strongest content bridges her personal convictions about equity and purpose with the real challenges of running sustainability at a global mining company. That combination is rare and resonates well with her audience.
Francisca Riveros – Chief Communications Officer, Empresas Copec
Francisca Riveros is the architect of the modern brand identity for one of Chile's most iconic companies. As the Chief Communications Officer at Empresas Copec, she is responsible for managing the reputation of a conglomerate that touches almost every part of Chilean life, from forestry to fuels.
She is a graduate of the Pontificia Universidad Católica de Chile. Her work focuses on "rediscovering purpose," helping a traditional industrial giant pivot toward a more sustainable and consumer-friendly future.
About Empresas Copec
Empresas Copec is a massive Chilean holding company with interests in energy, forestry, and fisheries. In March 2026, its subsidiary Copec was recognized by ICARE as "Company of the Year." The group is currently investing heavily in "WindVentures," a corporate venture capital arm that backs startups in the energy and mobility sectors.
LinkedIn Content Strategy Overview
Who should follow Francisca: Communication professionals, corporate leaders, advocates for gender equity, and brand strategists.
Core Value Proposition: She provides a humanized perspective on corporate leadership, focusing on how internal culture and authentic communication drive organizational reputation.
Key Themes & Topics
- Internal Communications and Advocacy – She emphasizes that employees are the most credible channels for a company's narrative, generating significantly higher engagement and trust than corporate accounts.
- Women in Leadership and Equity – A consistent focus on promoting gender equity, sharing personal stories about motherhood and career growth, and highlighting the achievements of other women in business.
- Reputation and Crisis Management – Insights into balancing organizational reality with communication strategies to maintain trust and transparency.
Format & Presentation Style
- Personalized Narratives – Frequently uses personal anecdotes, such as her experiences with pregnancy or being a mentor, to make corporate topics more relatable.
- Bold Formatting – Uses bold text for opening statements and key takeaways to ensure readability in the feed.
- Heavy Tagging – Actively mentions and tags collaborators, peers, and organizations, which expands the reach of her posts through their networks.
- Visual Support – Includes photos of team events and personal milestones to reinforce the human side of her professional identity.
Engagement Strategy
- Community Recognition – She uses her platform to celebrate team successes and industry awards, fostering a sense of shared accomplishment.
- Mentorship Focus – Shares her experiences as a mentor at events to encourage professional development and networking within the startup ecosystem.
- Personal Vulnerability – Occasionally discusses the challenges of balancing professional responsibilities with family life, which builds a deep connection with her followers.
Performance Indicators
One of her best recent performing posts on the balance between reality and communication in reputation management generated 318 reactions and 28 comments. Another post sharing a personal letter to her daughter about equity received 236 reactions.
Overall Strategy Summary
Francisca is building a profile as an authentic, empathetic C-suite leader. By merging high-level corporate communication theory with personal storytelling and a strong commitment to social issues like equity, she differentiates herself from more traditional, purely professional executive profiles.
Fernando Gana-Barroilhet – CEO, Gtd
Fernando Gana-Barroilhet has spent his entire career building the "nerves" of Chile's digital infrastructure. He joined Gtd in 2005 as an R&D engineer and slowly climbed the ladder to become CEO in 2020.
He is a civil engineer with a Master’s degree from the University of Colorado Boulder. He is known for his quiet, effective leadership style, focusing on technical excellence and the expansion of fiber optic networks across the region.
About Gtd
Gtd is a Chilean telecommunications company that provides connectivity and IT services to residential and corporate clients. The company has expanded beyond Chile into Peru, Colombia, and Italy. They are known for their high-quality service and were one of the first to deploy extensive fiber-to-the-home (FTTH) networks in the region.
LinkedIn Content Strategy Overview
Who should follow Fernando: Technology leaders, telecommunications professionals, digital transformation experts, and those interested in Latin American business culture.
Core Value Proposition: Fernando positions himself as a human-centric leader driving digital connectivity and technological adoption across Latin America while emphasizing corporate values like "Gente Totalmente Dispuesta".
Key Themes & Topics
- Corporate Culture and Recognition: Frequent posts celebrating employees and defining corporate values through specific internal awards.
- Digital Innovation and Infrastructure: Discussing new technology rollouts like Wi-Fi 7 and strategic partnerships with major tech firms to improve regional services.
- Future-Forward Leadership (AI and Space): Insights on Artificial Intelligence applications such as security and ethics, alongside Chile's development in the space industry.
- Reflective and Personal Insights: Occasional reflections on work ethics, gratitude, and the human side of business operations.
Format & Presentation Style
- Narrative and Bilingual: Posts often feature personal stories or reflections in Spanish, frequently accompanied by industry-specific terminology.
- Visual Documentation: Uses high-quality photographs from events, office meetings, or official corporate content to ground his narrative.
- Educational Summaries: Breaks down complex topics like AI prompt injection or space industry challenges into digestible notes.
- Relatable Tone: Maintains a balance between executive authority and approachable human observations, such as the social importance of daily greetings.
Engagement Strategy
- Corporate Advocacy: Directly supports and tags his company and partners, acting as a primary brand ambassador.
- Networking and Learning: Actively acknowledges experts and events he attends, positioning LinkedIn as a hub for daily professional growth.
- Community Values: Encourages hard work and offers support to those seeking employment, fostering a supportive professional community.
Performance Indicators
Posts frequently generate triple-digit engagement, with reactions typically ranging from 50 to over 280 per post. One of his best recent performing posts involves recognizing employees with a prestigious company award, which garnered over 270 reactions and high internal engagement.
Overall Strategy Summary
Fernando builds his presence as a mission-driven executive who bridges the gap between advanced technology and human connection. By focusing on corporate culture alongside technical milestones, he establishes himself as an empathetic leader who is equally comfortable discussing AI security as he is celebrating team achievements.
Claudio Hidalgo – Global Chief Operating Officer, WeWork
Claudio Hidalgo is a veteran of the global telecommunications and real estate industries. A Chilean commercial engineer, he has held high-level leadership roles at Sprint, Digicel, and Somos Internet before joining WeWork.
As the Global COO, he is responsible for the operational excellence of a company that redefined the concept of office space.
He is a graduate of Universidad Gabriela Mistral and has completed executive programs at IESE and INSEAD. He is known for his ability to scale complex operations in high-growth environments.
About WeWork
WeWork is a global leader in flexible workspace solutions. After a period of significant restructuring, the company has focused on reaching profitability through operational efficiency and a "software-as-a-service" approach to office management. They operate hundreds of locations worldwide, serving everyone from freelancers to Fortune 500 companies.
LinkedIn Content Strategy Overview
Who should follow Claudio: Operations executives, real estate professionals, entrepreneurs, and startup founders interested in global scaling and flexible workspace solutions.
Core Value Proposition: Claudio positions himself as an operational leader who combines global corporate strategy with local market execution, specifically focusing on the evolution of the modern workspace and the value of strategic partnerships.
Key Themes & Topics
- Workspace Innovation and Strategy: Frequent updates on flexible office solutions and the rollout of new products like private office pods. He highlights how physical spaces impact business performance and innovation.
- Operational Scaling and Efficiency: Insights into managing operations across multiple countries and industries. This includes discussing the strategic importance of value perception over price using real world examples.
- Strategic Partnerships and Stakeholder Trust: Dedicated content focusing on the broker ecosystem and landlord relationships. He emphasizes transparency, better payment cycles, and shared vision as the engine of long term success.
- Corporate Expansion and Client Success: Updates on how major global brands utilize flexible workspaces to drive their regional growth and community engagement.
Format & Presentation Style
- Executive and Bilingual: Claudio communicates in both English and Spanish, making his content accessible to a broad international audience across Latin America and beyond.
- Multimedia Driven: His feed is a mix of high quality professional videos, event photography, and strategic infographics that support his operational narrative.
- Structured Professionalism: Posts often use clear bullet points and tags to keep information organized and focused on business outcomes.
- Industry Specific Hashtags: Consistently uses tags like #WeWorkEmployee to align his personal brand with his corporate identity as an executive.
Engagement Strategy
- Direct Stakeholder Recognition: He frequently tags partners, brokers, and landlords to build trust and community within the real estate and startup sectors.
- Call to Action Integration: Encourages direct engagement by inviting followers to schedule tours or learn more about specific operational improvements.
- Thoughtful Reposting: Adds executive level commentary to industry insights from other leaders to reinforce his position as a strategic thinker.
Performance Indicators
Claudio sees consistent professional engagement with reactions typically ranging from 25 to 120 per post. One of his best recent performing posts involves an announcement regarding improved payment cycles and structure for business partners, which generated over 120 reactions and strong industry feedback.
Overall Strategy Summary
Claudio is building a personal brand as a global operational strategist who prioritizes the human and financial drivers of business success. He effectively balances high level corporate messaging with tangible operational updates, establishing himself as a key voice for scaling businesses and the future of work.
Maria Jesus Lamarca – Chief Marketing Officer, Rankmi
Maria Jesus Lamarca is a rising star in the Latin American HR Tech scene. As the CMO of Rankmi, she is tasked with branding a company that aims to revolutionize how businesses manage their people.
She is also a regular contributor to Ex-Ante, where she writes about leadership and talent management. She is known for her sharp intellect and her ability to turn complex HR data into compelling marketing narratives.
In April 2026, she wrote a viral piece on why leadership often fails to follow talent.
About Rankmi
Rankmi is a Chilean-born HR Tech platform that provides tools for performance management, employee engagement, and payroll. The company has a presence in over 10 countries and serves more than 1 million users. In 2024, they merged with Osmos to further expand their footprint in the Mexican market.
LinkedIn Content Strategy Overview
Who should follow Maria: HR professionals, CMOs, tech innovators, and leaders interested in corporate culture, AI driven management, and gender equity in the workplace.
Core Value Proposition: Maria positions herself as a strategic CMO who bridges the gap between technological innovation and human centric leadership, specifically focusing on the evolution of HR and the importance of female leadership across Latin America.
Key Themes & Topics
- HR Evolution and AI Integration: Discusses the critical shift from traditional management tools to AI first solutions. She emphasizes that growing companies cannot continue using outdated platforms, often using the analogy that organizations cannot run a marathon with 10 year old sneakers.
- Gender Diversity and Leadership Equity: A central pillar of her content is the #JuntasByRankmi initiative. She focuses on identifying the causes of the leadership gap, addressing the broken rung in career advancement, and fostering a community of female leaders.
- Strategic Marketing and Narrative Power: Shares insights on how simple, clear messaging defines brand success. She often uses personal anecdotes to illustrate complex marketing concepts, such as how a child's perception can influence a purchase decision more than rational arguments.
- Regional Innovation and Thought Leadership: Promotes collaborative projects like The Human Code magazine, highlighting Latin America as a creator of technology and innovation rather than just a consumer.
Format & Presentation Style
- Storytelling and Personal Side B: Frequently incorporates personal reflections—such as supermarket trips with her children or radio interviews—to draw parallels between daily experiences and professional strategy.
- Collaborative Tagging: Her posts are highly focused on community, regularly tagging colleagues, mentors, and industry partners to celebrate collective milestones and shared knowledge.
- Multimedia Integration: Utilizes a diverse mix of content, including digital magazine previews, podcast links, radio segment highlights, and professional photography from industry meetups.
- Regional and Bilingual Focus: Communicates primarily in Spanish, focusing on the Latin American business ecosystem with a strong emphasis on markets in Chile, Mexico, and Peru.
Engagement Strategy
- Authentic Vulnerability: Addresses complex topics like the imposter syndrome, the challenges of organizational scaling, and the psychological drivers of leadership.
- Media Amplification: Repurposes her columns and interviews from mainstream outlets like BioBioChile and Diario Financiero to reinforce her authority in the tech and HR sectors.
- Call to Community: Invites followers to participate in the Juntas community, encouraging them to transform data into reflection and reflection into real opportunities for change.
Performance Indicators
Maria sees consistent professional engagement with reactions typically ranging from 15 to 60 per post. One of her best recent performing posts involves an announcement about a podcast interview discussing the role of AI in HR and the future of work, which generated over 55 reactions and high community engagement.
Overall Strategy Summary
Maria is building a personal brand as a tech forward, human centric CMO who champions social progress alongside business efficiency. By blending professional expertise with authentic storytelling, she establishes herself as a leading voice for the New Era of HR and gender parity in the corporate world.
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