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If you’re already posting on LinkedIn but want to take things to the next level, this list is for you.
We asked ChatGPT to analyze the activity, consistency, and influence of Dutch executives shaping conversations on the platform, and the results are inspiring.
Each of these leaders uses LinkedIn to build communities, lead industries, and show how top professionals amplify their impact online.
Whether you’re a founder, marketer, or executive yourself, you’ll find lessons here in authenticity, consistency, and thought leadership worth emulating.
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Marjan Rintel – CEO, KLM
When Marjan Rintel took the controls at KLM, she stepped into an industry in flux.
Travel demand was rebounding, but so were sustainability pressures and operational costs.
Marjan’s path to the top wasn’t the typical linear climb. It was shaped by years of experience at NS (Dutch Railways) and earlier roles at KLM, giving her a unique perspective on mobility and logistics.
Today, she’s focused on leading KLM through transformation while keeping the human element of air travel front and center.
On LinkedIn, she uses that same authenticity to connect with travelers, employees, and sustainability advocates alike.
Who Should Follow Marjan Rintel?
- Aviation professionals and travel industry followers
- Sustainability leaders and transport innovators
- Anyone curious about transparent executive leadership
About KLM
KLM Royal Dutch Airlines is the Netherlands’ flagship carrier and part of the Air France–KLM Group.
In 2024, the group reported revenues of around €12.6 billion, with an operating result of €416 million, reflecting both post-pandemic recovery and cost challenges.
KLM aims to achieve €450 million in savings by 2028 while investing heavily in sustainability and innovation, including the use of sustainable aviation fuel and fleet modernization.
The group’s maintenance division, AFI KLM E&M, continues to contribute over €1.2 billion in third-party revenues annually.
LinkedIn Content Strategy
Marjan’s feed blends corporate insight with human storytelling.
She highlights milestones in KLM’s sustainability journey, celebrates operational teams, and comments on wider aviation developments.
Her posts often show gratitude toward staff, balancing transparency about challenges with optimism about progress.
She doesn’t shy away from complex topics. Her tone feels steady, open, and professional.
What Makes Marjan Rintel Different?
She brings rare humility to an industry that often hides behind PR gloss.
Her leadership voice recognizes complexity and celebrates incremental wins rather than grandstanding.
This measured approach has made her one of the few airline CEOs whose posts feel both credible and empathetic.
Key Takeaways for Your LinkedIn Strategy
- Let transparency be part of your storytelling.
- Share the human side of large organizations.
- Recognize small wins to build trust.
- Use your platform to link company goals to wider progress.
Where Marjan Can Grow (on LinkedIn)
Marjan could post more behind-the-scenes video or Q&A content to deepen her audience connection.
Interactive posts like staff stories or live sustainability updates could amplify KLM’s brand personality and help humanize executive communication.
Sander Van’t Noordende – CEO & Chairman, Randstad
Sander Van’t Noordende took over Randstad with one mission: make work more equitable, digital, and human.
After nearly three decades at Accenture, he entered Randstad with a consultant’s precision and a humanist’s heart.
His leadership combines structure and empathy, something his audience feels in every LinkedIn post.
Sander talks about inclusion, belonging, and how automation can serve rather than replace people.
His tone is direct but reflective, often prompting discussion about what “meaningful work” should look like in the 2020s.
Who Should Follow Sander Van’t Noordende?
- HR and talent professionals
- Leaders focused on diversity and inclusion
- Executives exploring the future of work
About Randstad
Randstad NV is one of the world’s largest HR and staffing companies, headquartered in the Netherlands.
In 2024, it generated €24.1 billion in revenue and €405 million in operating income.
Despite a cooling labor market, Randstad posted strong Q4 2024 results, achieving a core profit of €200 million.
Under Sander’s leadership, Randstad has doubled down on digital transformation and equity in employment.
He regularly reinforces that technology and empathy can coexist in HR solutions, a belief shaping the company’s growth trajectory.
LinkedIn Content Strategy
Sander’s posts read like a series of thoughtful essays on leadership and inclusion.
He uses data and research but always grounds them in human stories.
Rather than talking about Randstad’s achievements, he highlights collective impact and how people thrive when given fair chances.
His tone is calm, visionary, and socially conscious.
What Makes Sander Van’t Noordende Different?
He uses his platform to start conversations rather than dominate them.
His leadership messaging feels less like corporate broadcasting and more like an ongoing dialogue about work, fairness, and opportunity.
That tone of openness and humility sets him apart from many CEOs.
Key Takeaways for Your LinkedIn Strategy
- Treat your audience as collaborators in your mission.
- Use storytelling to connect business outcomes to human value.
- Avoid over-polished posts, authenticity stands out.
- Keep social impact at the heart of your narrative.
Where Sander Can Grow (on LinkedIn)
Sander could increase visibility by posting short-form videos or polls that invite interaction.
Occasional personal reflections on leadership, failure, or learning could make his message even more relatable to everyday professionals.
Hanneke Faber – CEO, Logitech
When Hanneke Faber became CEO of Logitech, she brought decades of global brand experience into a rapidly evolving tech world.
Having led major divisions at Unilever and Ahold Delhaize, she’s known for scaling global businesses with precision and empathy.
At Logitech, she’s guiding a company famous for innovation into its next chapter, where design, AI, and sustainability converge.
Her LinkedIn voice mirrors that balance of ambition and warmth.
She doesn’t just post product updates. She tells stories about the people and creativity behind them.
Who Should Follow Hanneke Faber?
- Product and design professionals
- Tech and innovation leaders
- Anyone inspired by women redefining executive leadership
About Logitech
Logitech, headquartered in Switzerland, is a global technology company focused on design, innovation, and sustainability across peripherals, software, and video collaboration.
Since Hanneke’s appointment in December 2023, the company has seen renewed growth.
Q1 sales rose 5% year-over-year, driven by innovation in hybrid-work and gaming solutions.
Logitech continues to expand into AI-powered hardware and enterprise collaboration tools, reinforcing its position as a bridge between consumer and business tech.
LinkedIn Content Strategy
Hanneke’s posts blend personal leadership lessons with business direction.
She shares updates on company milestones, new products, and sustainability goals while spotlighting teams that make it possible.
Her tone is approachable, often using gratitude and recognition to connect.
She shows that high-level leadership and warmth can coexist.
What Makes Hanneke Faber Different?
She approaches tech through a human lens.
Instead of focusing on features and specs, she emphasizes the purpose behind innovation, how Logitech’s tools empower connection and creativity.
Her storytelling feels grounded, visionary, and global.
Key Takeaways for Your LinkedIn Strategy
- Share leadership insights alongside product stories.
- Celebrate team achievements openly.
- Position technology as a means to empower people.
- Use consistent tone and cadence to build trust.
Where Hanneke Can Grow (on LinkedIn)
She could experiment with long-form posts or leadership mini-series on innovation and sustainability.
Occasional behind-the-scenes videos, from design sessions to global team meetups, could further humanize her leadership and deepen audience engagement.
Marc Van Neerven – Fractional CTO, Neerventure
Marc’s journey isn’t a straight climb. He started deep in code, helping startups wrestle with scaling challenges.
Over time, he realized many firms don’t need a full-time CTO—they need someone to guide them, shape architecture, and set direction.
So he founded Neerventure and offers CTO-as-a-Service, stepping in when technology needs vision. His LinkedIn voice reflects that: helpful, curious, and always probing how tech can make impact.
Who Should Follow Marc Van Neerven?
- Startup founders needing tech clarity
- Product leads curious about architecture
- Engineers eyeing leadership paths
About Neerventure
Neerventure is a consulting boutique that helps startups and scaleups shape their tech strategy. They offer fractional CTO services, transformation coaching, and architecture reviews.
Marc has publicly shared that he uses his own “Tech Canvas” model to assess startup tech health.
LinkedIn Content Strategy
Marc often posts case studies of projects he’s guided, lessons from failures, and reflections on emerging tech.
He shows how decisions at the architecture level ripple across business outcomes. His updates tend to mix real technical insight with big-picture vision. He invites conversation: “What would you choose if this were your stack?”
What Makes Marc Different?
He speaks both to engineers and nontechnical founders.
He doesn’t bury ideas in jargon. He’s willing to share spreadsheets, architecture sketches, and mistakes he’s made. That openness gives folks permission to tackle hard problems.
Key Takeaways for Your LinkedIn Strategy
- Use stories from real work.
- Show how technical decisions tie to business impact.
- Share lessons from failures.
- Ask your audience questions to spark discussion.
Where Marc Can Grow (on LinkedIn)
He could try short video walkthroughs of architecture patterns. Or live sessions where he audits a startup’s tech stack on camera. That would energize engagement and bring his service to life.
Victor Knaap – CEO, Monks EMEA
Victor’s story is part sailor, part digital pioneer.
Before joining MediaMonks, he sailed the seas.
He then turned to content, merging creativity and tech to build one of the world’s top digital production firms.
At Monks EMEA, he now steers the integration of creative, data, and media across Europe.
On LinkedIn, he’s less “CEO on high hill” and more “leading in the trenches” — posting about bold deals, M&A strategies, and how culture fuels scale.
Who Should Follow Victor Knaap?
- Digital agency leaders
- Creative technologists
- People following scale and M&A in media
About Monks / Media.Monks
Monks (formerly MediaMonks merged into S4Capital) is a content, data, and media production powerhouse.
Victor helped expand MediaMonks globally, culminating in a full integration with S4Capital.
Monks now operates with unified practices: content, data & digital media, and technology services.
In a 2023 interview, Victor highlighted clients like Google, Netflix, and Shell, and turnover estimates around €110 million before merger deals.
LinkedIn Content Strategy
Victor blends deal stories, leadership reflections, and commentary on digital trends. He celebrates major wins and acknowledges complications.
He invites discussion—his posts often end with a question about what’s next in media, AI, or operations.
What Makes Victor Different?
He shows that running a media business at scale isn’t just about creativity. Instead it’s about systems, reputation, and culture.
His storytelling connects boardroom moves with day-to-day execution.
Key Takeaways for Your LinkedIn Strategy
- Talk about growth and deal-making, not just results.
- Position insights on emerging media, tech, culture.
- Expose challenges, not just successes.
- Invite your audience into strategic dilemmas.
Where Victor Can Grow (on LinkedIn)
More behind-the-scenes content of integration work or creative shoots could add texture.
Video interviews with leadership in adjacent markets (APAC, LATAM) would broaden his scope. Guest posts from team leads would multiply his voice.
Sako Arts – CTO, Bright Cape
Sako’s story starts with curiosity.
He studied computer science at TU/e and dove into deep learning in Eindhoven and New York.
He’s built AI models for medical use, founded a platform (FruitPunch AI), and now leads tech at Bright Cape.
On LinkedIn, you’ll see threads about applied AI, justice tech, and how data shapes policy.
Who Should Follow Sako Arts?
- AI technologists and data scientists
- Social impact and govtech folks
- Engineers interested in ethics + tech
About Bright Cape
Bright Cape is a Dutch data science and AI consultancy focused on operational excellence, human-centric data solutions, and process optimization.
They work in data engineering, human data interaction, process mining, and more.
Sako has also appeared in webinars on “AI and Access to Justice,” linking tech to fairness domains.
LinkedIn Content Strategy
Sako posts about model choices, ethical risks, and real use cases.
He surfaces tensions: e.g. when AI is helpful, when it fails.
He shows code snippets, sketches of systems, and invites critique. He positions himself as both builder and thinker.
What Makes Sako Different?
He doesn’t pretend AI is magic. He shows both what works and what doesn’t. He bridges the gap between academia, practical tech, and social challenge. That mix makes him credible and relatable.
Key Takeaways for Your LinkedIn Strategy
- Share “before and after” use cases from real projects.
- Show the tradeoffs in your decisions.
- Invite critique and open your process.
- Use ethical and social lens to expand reach.
Where Sako Can Grow (on LinkedIn)
He might host live model walkthroughs or code reviews. Interviews with domain experts (law, justice, policy) could boost cross-audience reach.
Short video explainers of AI concepts would help nontechnical followers.
Merel Van Der Lei – CEO & CPO, Wyzetalk
Merel Van Der Lei has always been fascinated by how employees connect with companies.
Before leading Wyzetalk, she explored product and marketing roles across tech startups and SaaS ventures.
Her experience showed her that great internal communication transforms company culture and employee engagement.
At Wyzetalk, she drives a vision that blends technology, people, and insights to empower teams worldwide.
On LinkedIn, Merel shares reflections on leadership, product innovation, and workplace culture, making her posts both relatable and inspiring.
Who Should Follow Merel Van Der Lei?
- HR leaders and internal comms professionals
- Product managers exploring people-focused technology
- Anyone interested in improving employee experience
About Wyzetalk
Wyzetalk is a SaaS company that provides employee engagement and communication solutions.
It helps organizations streamline internal messaging, improve knowledge sharing, and strengthen culture through a mobile-first platform.
Wyzetalk’s solutions are used by global teams across multiple industries to drive engagement and productivity.
LinkedIn Content Strategy
Merel blends leadership insights with practical examples of how technology improves engagement.
She posts about product launches, user stories, and company culture initiatives.
Her content balances professional advice with human stories, often highlighting challenges and how her team overcomes them.
What Makes Merel Van Der Lei Different?
She frames technology as a tool for human connection, not just efficiency.
Her posts reflect empathy, curiosity, and a deep understanding of organizational dynamics.
This approach resonates with audiences across HR, tech, and leadership circles.
Key Takeaways for Your LinkedIn Strategy
- Share real stories from your professional journey.
- Highlight how tools or strategies impact people.
- Mix leadership lessons with practical examples.
- Reflect on challenges to show authenticity.
Where Merel Can Grow (on LinkedIn)
She could increase engagement through short video tips on internal communications.
Interactive posts, like polls or Q&A sessions about product challenges, could deepen audience connection.
Taco Titulaer – Chief Financial Officer, TomTom
Taco Titulaer’s career blends numbers and strategy.
He has held finance leadership roles across multinational tech firms, sharpening skills in forecasting, scaling, and strategic planning.
At TomTom, he guides financial strategy while navigating complex global markets and innovation cycles.
On LinkedIn, Taco shares perspectives on leadership, finance trends, and corporate growth strategies, offering a window into the CFO’s world.
Who Should Follow Taco Titulaer?
- Finance professionals and aspiring CFOs
- Business strategists in tech
- Anyone curious about corporate growth management
About TomTom
TomTom is a global leader in location technology, offering navigation, mapping, and mobility services.
The company focuses on mapping, fleet management, and real-time traffic data to support businesses and consumers.
TomTom has evolved from consumer GPS devices to providing enterprise mobility solutions worldwide.
LinkedIn Content Strategy
Taco shares insights into finance, strategy, and leadership.
He posts thought leadership content about business growth, market trends, and the intersection of technology and finance.
His updates often include key lessons learned from scaling operations and managing complex projects.
What Makes Taco Titulaer Different?
He bridges finance expertise with strategic foresight.
His posts are grounded, reflective, and focused on value creation.
He communicates complex finance topics in an accessible way for a broad audience.
Key Takeaways for Your LinkedIn Strategy
- Share insights that combine data and strategy.
- Translate technical concepts into relatable stories.
- Highlight lessons learned from professional challenges.
- Balance industry expertise with approachable communication.
Where Taco Can Grow (on LinkedIn)
Taco could use short videos explaining finance trends or sharing behind-the-scenes strategy discussions.
Engaging content featuring cross-functional teams could further humanize the CFO perspective.
Sander Van Gelderen – CMO, Effectory
Sander Van Gelderen’s career has revolved around understanding human behavior and communication.
He has worked in marketing strategy across multiple industries, honing skills in digital campaigns, data-driven insights, and brand development.
At Effectory, he leads marketing initiatives that strengthen employee feedback systems for organizations worldwide.
On LinkedIn, Sander shares creative campaigns, marketing insights, and reflections on improving engagement and employee experience.
Who Should Follow Sander Van Gelderen?
- Marketing professionals and brand strategists
- HR and internal communications specialists
- Anyone interested in data-driven engagement solutions
About Effectory
Effectory provides tools to gather employee feedback, analyze insights, and foster engagement.
The platform empowers companies to measure culture, improve leadership effectiveness, and drive organizational performance.
Effectory serves clients across industries, helping them act on employee feedback to create meaningful change.
LinkedIn Content Strategy
Sander posts marketing strategies, campaign highlights, and insights on employee engagement.
His content blends storytelling with actionable advice, showcasing innovative approaches to feedback and communications.
He often highlights creative successes and lessons from challenging projects.
What Makes Sander Van Gelderen Different?
He combines marketing expertise with a deep understanding of workplace dynamics.
His posts are approachable, insightful, and grounded in practical experience.
He focuses on how marketing can drive engagement and culture simultaneously.
Key Takeaways for Your LinkedIn Strategy
- Highlight both strategy and execution in your posts.
- Share case studies and lessons from real campaigns.
- Blend professional insights with relatable storytelling.
- Emphasize impact on people, not just numbers.
Where Sander Can Grow (on LinkedIn)
Sander could use short video tutorials or webinars on employee feedback strategies.
Sharing team success stories could boost engagement and showcase Effectory’s impact.
Trix Van Der Vleuten – Chief Marketing Officer, The Social Hub
Trix Van Der Vleuten thrives at the intersection of marketing and transformation.
She has led marketing teams across Europe, specializing in digital strategy, brand development, and creative innovation.
At The Social Hub, Trix drives initiatives that empower brands to innovate while connecting authentically with audiences.
Her LinkedIn posts reflect this hands-on approach, sharing insights into strategy, campaigns, and lessons learned from high-profile projects.
Who Should Follow Trix Van Der Vleuten?
- Marketing professionals and brand strategists
- Digital transformation leaders
- Anyone interested in creative business solutions
About The Social Hub
The Social Hub is a networked marketing company focusing on transformation, innovation, and creative solutions.
They collaborate with brands to design campaigns, leverage digital channels, and foster innovation.
The organization has a global footprint and engages clients with high-impact, creative marketing strategies.
LinkedIn Content Strategy
Trix shares marketing insights, digital trends, and transformational strategies.
Her posts often combine personal experiences with professional lessons.
She highlights successful campaigns while sharing the thinking behind them, making content both inspiring and practical.
What Makes Trix Van Der Vleuten Different?
She blends creativity, strategy, and empathy.
Her posts are personable, thought-provoking, and actionable.
She consistently demonstrates how marketing can create meaningful connections.
Key Takeaways for Your LinkedIn Strategy
- Share insights from real campaigns.
- Highlight strategy and execution together.
- Combine creative ideas with actionable advice.
- Show the human side of marketing leadership.
Where Trix Can Grow (on LinkedIn)
Trix could increase engagement by sharing short behind-the-scenes videos of campaigns.
She could host live discussions or Q&A sessions on marketing transformation topics.
