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Want to boost your LinkedIn presence? We’ve highlighted 10 C-level executives from England who are making a real impact on the platform.
Using ChatGPT, we analyzed how these leaders are growing their networks, sharing valuable insights, and driving conversations.
Whether you're just starting on LinkedIn or looking to refine your approach, these executives provide valuable insights you can apply right away.
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Emma Walmsley – CEO, GSK
Emma moved from a 17-year marketing career at L’Oréal to GSK and quietly reshaped a pharmaceutical giant.
Emma Walmsley joined GSK in 2010 to lead consumer healthcare and became CEO in 2017—the first woman to head a major global drug company.
Her time as chief executive has focused on sharpening GSK’s research priorities and managing a major restructuring, including the 2022 spin-off of its consumer health division.
Who Should Follow Emma Walmsley?
- Pharma and biotech professionals interested in long-term business strategy.
- Communications teams studying how global CEOs use their voice on health topics.
- Marketers curious about career paths that lead from brand management to the C-suite.
About GSK
GSK focuses on respiratory, immunology, oncology, and infectious disease research.
Under Walmsley, the company set clearer growth goals and made bold portfolio changes such as the Haleon demerger.
LinkedIn content strategy
Emma uses LinkedIn as a platform for leadership communication. Her posts share company updates, public-health messages, and occasional personal reflections that reinforce her role as the face of GSK.
It’s a deliberate, professional approach that fits an industry where accuracy and compliance matter as much as reach.
What makes Emma different?
Her foundation in marketing, not medicine, shapes how she leads. Walmsley prioritizes commercial focus and a few clear research areas, setting defined goals and maintaining accountability across teams.
She’s known for building stronger performance standards and a results-first culture.
Key Takeaways for Your LinkedIn Strategy
- Share leadership stories that make company goals relatable.
- Post clear, purposeful updates rather than constant activity.
- Treat LinkedIn as a public extension of your boardroom, where clarity beats volume.
Where Emma can grow (on LinkedIn)
Emma could post more about GSK’s scientific work and everyday progress in labs and trials.
Adding those stories would help general audiences see the human side of research and the effort behind new medicines.
Alex Mahon – CEO, Superstruct Entertainment
Alex Mahon built her career across creative media and technology. She led production companies, then Channel 4, before stepping into live entertainment.
In 2025, she was named CEO of Superstruct Entertainment, the company behind many of the world’s leading festivals.
Her background blends creativity, public media, and commercial strategy.
Who Should Follow Alex Mahon?
- Festival organizers watching how the live events industry grows and consolidates.
- Media professionals exploring leadership across entertainment sectors.
- Brand managers seeking large-scale cultural platforms.
About Superstruct Entertainment
Superstruct is a global group of festivals and live experiences, connecting major events across Europe and Australia.
Reports mention it holds a portfolio of around 80 festivals worldwide.
🔗 Visit Superstruct Entertainment
LinkedIn content strategy
Alex uses LinkedIn mostly for major updates and thoughtful commentary.
Her posts often tie personal experience to larger industry questions. As she moves into live entertainment, that tone could expand to include festival stories, creative partnerships, and event safety topics.
What makes Alex different?
She brings an unusual mix of technical education, storytelling instincts, and leadership experience in both public and private sectors.
At Channel 4, she managed digital growth and kept public media relevant through new audience strategies.
That history gives her credibility with both artists and investors.
Key Takeaways for Your LinkedIn Strategy
- Announce role changes with a clear story that links your background to the new mission.
- Reframe your perspective quickly when you change industries to stay relevant.
- Use real examples from your projects to attract collaborators and partners.
Where Alex can grow (on LinkedIn)
Alex could use LinkedIn to lead public conversations about Superstruct’s values and community efforts.
Sharing updates about festival safety, artist relations, and local impact would help shape how audiences and partners view the brand.
Sophie Devonshire – Chief Executive Officer, The Marketing Society
Sophie Devonshire’s journey began with roles at Procter & Gamble and Coca‑Cola, where she honed her expertise in brand strategy and leadership.
After working with Leo Burnett in the Middle East and at Interbrand in London, Sophie launched an e‑commerce brand, which she eventually sold, and then ran a luxury gifts business.
In 2020, she became the CEO of The Marketing Society, a global community of senior marketers.
Who Should Follow Sophie?
- Marketing professionals who want to explore leadership at speed.
- Entrepreneurs and founders interested in growing brands efficiently.
- Anyone curious about future leadership trends and adaptable work culture.
About The Marketing Society
The Marketing Society is an international network of senior marketers.
The organization consists of over 3,000 members and organizes 120+ events each year to connect its community. It offers exclusive content, mentoring, and a LinkedIn group for members.
Sophie’s LinkedIn Content Strategy
Sophie’s LinkedIn strategy is centered around sharing real-world insights that blend her extensive experience with immediate business needs.
She balances personal stories with actionable tips on leadership, speed, and purpose.
Her tone is direct and practical, making complex ideas more accessible to her audience.
What Makes Sophie Different
Sophie brings a unique perspective, combining her corporate experience with her entrepreneurial background.
Her emphasis on acting quickly without compromising on purpose sets her apart in the marketing world. She continually reflects on what it takes to lead with urgency while maintaining a clear mission, which makes her approach stand out.
Key Takeaways For Your LinkedIn Strategy
- Share personal experiences and lessons learned from both large companies and startups.
- Keep your posts brief and to the point.
- Blend leadership lessons with practical advice that followers can use immediately.
- Focus on engaging followers with authentic, accessible content.
Where Sophie Can Grow On LinkedIn
Sophie could deepen her engagement by experimenting with more interactive content, such as polls or Q&A sessions.
She could also give more visibility to The Marketing Society’s events, showcasing the people and ideas driving the community. By doing this, she could further build a sense of connection with her audience.
Joel Bailey – Chief Operating Officer, Arwen AI
Joel Bailey’s background includes work in digital and user-experience roles for both government and large organizations, where he contributed to major service design projects.
He then moved into service design, product development, and leadership roles. Joel joined Arwen AI in 2021 as COO, where he has helped integrate AI and design to improve content moderation for social media platforms.
His expertise in both the design and technology sectors gives him a unique vantage point on the challenges of managing large-scale digital operations.
Who Should Follow Joel?
- Social media managers and content moderators interested in AI tools.
- Product and design professionals looking at how service design can be applied in digital platforms.
- Those involved in AI, ethics, and safety for high-volume customer interactions.
About Arwen AI
Arwen AI provides AI-powered tools to help companies moderate social media content efficiently.
The platform has delivered up to a 94% improvement in productivity for social media teams using its automation. Additionally, Arwen AI helps companies increase their customer service capabilities by over 300%.
Joel’s LinkedIn Content Strategy
Joel’s LinkedIn strategy includes sharing data-backed insights on how AI tools can solve real business problems, particularly in content moderation.
He provides value by explaining how his platform addresses common challenges, focusing on practical solutions. His posts mix personal narratives with measurable results, making his content relatable to both technical and non-technical audiences.
What Makes Joel Different
Joel’s approach is unique in that he blends design thinking with AI.
While many in the AI field are focused purely on technology, Joel focuses on the human element: how do we create better systems for people who moderate high volumes of online content?
His content combines technical knowledge with a deep understanding of the service design process.
Key Takeaways For Your LinkedIn Strategy
- Share specific examples of how your product or service solves real-world issues.
- Use concrete data, like “94% productivity gain,” to ground your posts in results.
- Bring together different fields, such as AI and design, to attract a broader audience.
- Tell personal stories about your career path to make your content more human and relatable.
Where Joel Can Grow On LinkedIn
Joel could build more engagement by sharing stories from users who have benefited from Arwen AI’s solutions.
Highlighting personal experiences would add a layer of relatability to his data-driven posts.
Additionally, hosting live discussions on relevant topics, like trust and safety in AI, could provide more opportunities for interaction with his audience.
Constantine Sandis – Founding Director & Chief Operations Officer, Lex Academic
Constantine Sandis grew up across several countries, from New Delhi to Zimbabwe, before studying philosophy and theology at Oxford and earning a PhD in philosophy of action at the University of Reading.
He worked as a theatre director before returning to academia, where he published multiple books and became a Visiting Professor of Philosophy at the University of Hertfordshire.
Later, he co-founded Lex Academic with his wife, Dr. Louise Chapman Sandis, to help scholars write and publish more clearly.
Who Should Follow Constantine Sandis?
- Academic authors looking for guidance on writing and publishing.
- Philosophers interested in connecting academic work with public audiences.
- Entrepreneurs curious about turning expertise into a meaningful business.
About Lex Academic
Lex Academic provides editing and publication support for scholars and researchers worldwide. The company focuses on linguistic precision and academic quality, working with clients from leading universities.
LinkedIn Content Strategy
Sandis uses LinkedIn to reflect on teaching, writing, and the role of philosophy in daily life.
His posts often point readers to his essays or talks, creating an ongoing conversation that mixes philosophy with practical thinking.
What Makes Constantine Different?
He bridges theory and practice. Few philosophers also run businesses, and his writing shows how ideas can shape real-world communication. His tone is thoughtful, steady, and accessible.
Key Takeaways for Your LinkedIn Strategy
- Connect your personal expertise to visible projects or writing.
- Link your posts to longer works for readers who want more depth.
- Use teaching, not promotion, to build credibility.
Where Constantine Sandis Can Grow (on LinkedIn)
He could share more behind-the-scenes stories from Lex Academic or short videos summarizing his essays to reach audiences beyond academia.
Afua Kyei – Chief Financial Officer, Bank of England
Afua Kyei studied chemistry at Oxford before moving into finance, qualifying as a chartered accountant, and working through the financial crisis at major banks.
At just 36, she became CFO of the Bank of England — one of the youngest and few Black women to hold such a position in the institution’s history.
Her career reflects both technical expertise and a clear sense of purpose in public service.
Who Should Follow Afua Kyei?
- Finance professionals looking for examples of long-term leadership.
- Women aiming for senior positions in male-dominated fields.
- Anyone interested in how central banks communicate with the public.
About Bank of England
The Bank of England is the United Kingdom’s central bank. It manages monetary stability, financial regulation, and public funds, employing thousands of staff to safeguard the economy.
LinkedIn Content Strategy
Kyei’s posts center on leadership, diversity, and mentorship. She shares updates about her team, public speeches, and reflections on personal growth in demanding roles.
Her tone is calm, professional, and warm — more about shared lessons than corporate announcements.
What Makes Afua Kyei Different?
Her background blends hard science, banking, and governance. She communicates complex topics with simplicity and often uses her platform to spotlight others. That humility gives her credibility and warmth.
Key Takeaways for Your LinkedIn Strategy
- Tell your professional story through personal milestones.
- Use your feed to celebrate others and build community.
- Keep your message clear and grounded.
Where Afua Kyei Can Grow (on LinkedIn)
She could write shorter posts explaining financial topics in plain terms. This would help more readers understand the work behind her leadership and make complex finance approachable.
Laura Citron – CEO, London & Partners
When London & Partners asked Laura Citron to lead their UK inward-investment team, she saw an opportunity to shape London’s future through business and innovation.
She now guides the city’s official growth agency and was awarded an OBE in 2024 for her work advancing the London economy.
She also led London & Partners through the challenges of Brexit and the pandemic, keeping its momentum in attracting business and events.
Who Should Follow Laura Citron?
- Professionals in destination marketing or city-promotion roles.
- Leaders interested in inclusive growth and economic development.
- Marketers who work at the intersection of business, policy and international audiences.
About London & Partners
London & Partners serves as the official agency for business, tourism, students and major events in London.
Under Laura’s oversight, the organization has helped create over 42,000 jobs and added £1.9 billion to the London economy.
LinkedIn Content Strategy
Laura uses her LinkedIn feed to tell brief stories of major city successes, profile key investments and highlight how London continues to appeal internationally.
She writes in clear language and often tags partner organizations or event campaigns, making her content accessible to global professionals rather than a narrow audience.
What Makes Laura Citron Different?
Her track record spans public policy, global communications and higher-education lecturing before she moved into city promotion.
She brings a global outlook to the mission of attracting talent and business to London, and she writes for LinkedIn as someone who connects the local and international.
Key Takeaways for Your LinkedIn Strategy
- Turn your organizational role into a narrative of public impact.
- Share tangible outcomes—jobs created, investment secured—for credibility.
- Use clear language to make your content reachable by professionals outside your field.
Where Laura Citron Can Grow (on LinkedIn)
She could consider sharing more behind-the-scenes stories of how individual campaigns were won or how partnerships were formed.
These kinds of process-stories would invite broader interest and add human texture to her leadership role.
Kerri O’Neill – Chief People & Transformation Officer, Ipsos UK
Kerri O’Neill knows what real transformation looks like. It’s messy. It’s human. It’s full of people trying to make sense of change while keeping the day-to-day running.
Before joining Ipsos UK & Ireland, she spent over ten years at Aviva building leadership programs that actually stuck. Then came Ofcom, where she helped reshape how people work together across the organisation.
Now, she’s leading people and transformation at Ipsos — helping a global research company grow without losing what makes it feel like a community.
Her focus? Making change something people can live with, not just something written on a PowerPoint slide.
Who Should Follow Kerri O’Neill?
- HR professionals who care about culture more than slogans.
- Leaders who want to make change less painful for their teams.
- Anyone trying to build a workplace where people feel seen and heard.
About Ipsos
Ipsos is one of the biggest research companies in the world, with teams in more than 90 markets and about 20,000 employees. In the UK & Ireland, Kerri drives the company’s people strategy — from leadership development to transformation programs that keep Ipsos growing strong.
LinkedIn Content Strategy
Kerri’s posts feel like conversations you’d have with a colleague who gets it.
She talks about leadership and culture in a way that’s warm and real. You’ll often see her celebrating her team, sharing progress from inside Ipsos, or reflecting on what makes work meaningful.
Her tone invites you in. She writes like someone who’s been in the room when things got complicated — and knows how to move forward anyway.
What Makes Kerri O’Neill Different?
Kerri brings together corporate experience and human insight.
She’s worked inside large systems, but she never loses sight of the individuals within them. Her posts remind us that transformation starts with trust — and that listening might be the most powerful leadership skill there is.
Key Takeaways for Your LinkedIn Strategy
- Share the human side of leadership.
- Talk about progress, not perfection.
- Celebrate people more than outcomes.
Where Kerri O’Neill Can Grow (on LinkedIn)
We’d love to see more behind-the-scenes stories from her work at Ipsos. The moments that didn’t go as planned. The lessons that shaped her approach.
That’s the kind of storytelling that turns a leader into someone others genuinely learn from.
Tiger de‑Souza – Executive Director of People & Culture, Samaritans
Tiger de‑Souza’s journey reads like a story of quiet disruption.
He came into the world of HR and people culture not by following the usual ladder, but by engaging deeply with the idea that work must be human.
When he joined Samaritans in April 2023 as Executive Director of People & Culture, the charity already had a nationally trusted brand. Tiger brought the challenge of shifting culture from good to inclusive.
He had previously held roles at the National Trust (as People Engagement Director) and other nonprofits, building a career focused on inclusion and transformation.
Who Should Follow Tiger?
- HR professionals who want to shape inclusive people‑practices in mission‑driven organisations.
- DE&I practitioners looking for real‑world examples of cultural transformation inside big charities.
- Social sector leaders keen on combining purpose with people strategy.
About Samaritans
Samaritans operates over 200 branches across the UK and Ireland, supported by a dedicated network of trained volunteers. It is a registered charity and a company limited by guarantee.
LinkedIn Content Strategy
On LinkedIn, Tiger shares thought‑leadership around workplace inclusion, job sharing, mental‑health‑aware organizations and leadership culture.
For example, he uses the “Jobshare Stories” podcast to explore how job‑sharing can improve work-life balance and team innovation.
He posts reflective commentary rather than self‑promotion: viewpoints on culture change, EDI (equity, diversity & inclusion), and the lived experience of charities. He invites conversation rather than broadcasting.
What Makes Tiger Different?
Tiger doesn’t just lead people & culture, he brings lived conviction about inclusion. He has publicly challenged the idea of simple diversity targets, arguing that they often backfire and that culture must come first.
That kind of brave public stance gives him an authentic voice. His career spans major charities and the voluntary sector, so he speaks from experience not just principle.
Key Takeaways for Your LinkedIn Strategy
- Share a strong point of view on a topic you care about (Tiger on culture vs targets).
- Use storytelling: Tiger talks about his own path into the people profession.
- Invite discussion rather than monologue: his posts ask questions and provoke reflection.
- Build trust by aligning what you say with what you do (he leads culture change at Samaritans, posts about it).
Where Tiger Can Grow
Tiger already has a clear voice in the HR/charity space, but he might broaden his reach by building more multimedia formats (short‑form video, LinkedIn Live chats) to make his views more accessible.
He could also engage more with international audiences in HR/DE&I, to translate his UK‑charity experience into a broader leadership context.
Bruno Erckmam – CMO, Avalanche Capital
Bruno Erckmam’s story begins with pivoting a marketing mindset into the fundraising world.
As CMO of Avalanche Capital (formerly Avalanche Consulting), he leads a team that bridges cold‑email outreach, investor networks and capital‑raising strategy.
According to a case study, his firm handles over 4,000 inboxes and sends more than 1 million emails monthly, achieving up to 75 % positive reply‑rates.
His LinkedIn bio emphasizes solving the “client acquisition problem” within B2B service‑space.
Who Should Follow Bruno?
- Founders and marketers in B2B or fundraising who want to see creative outreach strategies.
- Growth marketers curious about high‑volume outreach, automation and scaling responses.
- Agencies helping startups and funds raise capital, looking for modern playbooks.
About Avalanche Capital
Avalanche Capital advises funds and emerging businesses on strategic capital‑raising.
Their website claims access to “Over $1 trillion worth of investors.”
They emphasize their model: no retainer, success‑fee aligned, technology‑enabled outreach and global investor networks.
LinkedIn Content Strategy
Bruno posts about fundraising tactics, cold‑outreach lessons, and agency mindset.
On LinkedIn he writes short actionable posts: one says “Booking double‑digit appointments per week is routine” and links to his process.
He consistently blends marketing and fundraising perspectives: showing how outreach tools, messaging and positioning matter in raising funds. His content appeals to growth‑ and results‑oriented audiences rather than fluffy branding.
What Makes Bruno Different?
Bruno stands out because he brings a marketing‑growth lens to the fundraising space—a domain often dominated by investment bankers and funds.
He leverages email technology, systems and scale (1 million+ monthly emails) which is unusual in his field.
He also publishes his metrics and case‑studies openly, which builds credibility in a space where performance is often opaque.
Key Takeaways for Your LinkedIn Strategy
- Show metrics or results when possible (Bruno shares “75 % reply rate”, “1 million emails/month”).
- Target a niche problem you solve (fundraising + outreach) and own it.
- Use short posts with strong verbs and actionable framing (“Booking double‑digit appointments… is routine”).
- Use content to build an agency‑style brand: talk tools, process, performance.
Where Bruno Can Grow
Bruno could broaden his thought‑leadership by sharing more behind‑the‑scenes of his outreach automation (case‑studies) but also by expanding his content into longer‑form (LinkedIn articles) to explain his strategy in depth.
He might also diversify his audience slightly beyond fundraising agencies to include startup‑founders directly, creating content that speaks more broadly to scaling capital.
