Andreas Cleve – CEO & Co-founder of Corti

Expertise & Background

Andreas Cleve is the CEO and co-founder of Corti, a healthtech company specializing in AI tools designed specifically for healthcare applications. With a background in AI and entrepreneurship, Andreas has been recognized as one of MIT's Innovators Under 35. His journey into healthcare technology was influenced by personal experiences, notably witnessing his mother's challenges as a psychiatric worker, which fueled his passion for improving healthcare systems through technology .

About Corti

Corti develops AI tools trained exclusively on healthcare data, ensuring higher quality and compliance compared to general-purpose models. Their solutions focus on enhancing clinical documentation, diagnostics, and patient interactions. Corti's technology is utilized across North America and Europe, supporting a global healthcare AI ecosystem .

Content Strategy on LinkedIn

Andreas Cleve's LinkedIn presence is characterized by:

• Thought Leadership: Sharing insights on the challenges and opportunities of implementing AI in healthcare, emphasizing the importance of purpose-built solutions over general-purpose AI .
• Product Announcements: Introducing Corti's latest innovations, such as the launch of Symphony, a specialized healthcare AI infrastructure .
• Industry Engagement: Highlighting participation in events like the Copenhagen Health Tech Summit, where he discusses the future of healthcare AI and Corti's role in it .
• Personal Reflections: Sharing the journey of Corti's growth, including significant milestones like securing a $60 million Series B funding round .

LinkedIn as a Branding Tool

Andreas leverages LinkedIn to:

• Educate: Providing valuable information about the state of AI in healthcare and Corti's unique approach to addressing industry challenges.
• Engage: Encouraging discussions around healthcare innovation, often responding to comments and fostering a community of professionals interested in AI and healthtech.
• Promote: Showcasing Corti's achievements and partnerships, thereby enhancing the company's visibility and credibility in the market.

What Sets Andreas Apart

• Purpose-Driven Content: Andreas consistently emphasizes the mission behind Corti's work, focusing on improving patient outcomes and healthcare systems.
• Transparency: He openly discusses both successes and challenges, providing a realistic view of the startup journey in the healthtech sector.
• Community Building: By sharing insights and engaging with his audience, Andreas fosters a sense of community among professionals interested in AI and healthcare.

Performance Metrics

• Followers: Over 8,800 followers on LinkedIn.
• Engagement: Posts often receive hundreds of reactions and numerous comments, indicating a high level of engagement from his audience.
• Content Frequency: Regularly shares updates, with notable activity around product launches, funding announcements, and industry events.

Key Takeaways for Your LinkedIn Strategy

• Align Content with Mission: Ensure your posts reflect the core mission of your work, as Andreas does by focusing on improving healthcare through AI.
• Be Transparent: Share both achievements and challenges to build trust and authenticity with your audience.
• Engage Actively: Respond to comments and foster discussions to build a community around your professional interests.
• Educate Your Audience: Provide insights and information that add value, positioning yourself as a thought leader in your field.

Suggestions for Further Growth

• Diversify Content Formats: Incorporate videos or live sessions to engage with the audience in different ways.
• Collaborate with Other Thought Leaders: Partner with professionals in related fields to expand reach and provide varied perspectives.
• Share Behind-the-Scenes Content: Offer glimpses into the day-to-day operations or team culture at Corti to humanize the brand.

Inspiration for Aspiring Professionals

Andreas Cleve's LinkedIn strategy serves as an excellent example for:

• Healthtech Entrepreneurs: Looking to build a strong personal brand alongside their company.
• AI Professionals: Interested in applying their expertise to impactful industries like healthcare.
• Startup Founders: Seeking to transparently share their journey and engage with a professional community.

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Brian Mikkelsen – CEO of Dansk Erhverv

Expertise & Background

Brian Mikkelsen is the CEO of Dansk Erhverv (Danish Chamber of Commerce), an organization representing 18,000 member companies and 100 industry associations. He has a rich political background, having served as a member of the Danish Parliament from 1994 to 2018. During his political career, he held several ministerial positions, including Minister of Culture, Justice, Economic and Business Affairs, and Industry, Business and Financial Affairs. His transition from politics to business leadership reflects a commitment to fostering a conducive environment for commerce in Denmark .

🏢 About Dansk Erhverv

Dansk Erhverv is a prominent business organization in Denmark, focusing on the service industry. It was established in 2007 through a merger and has since been instrumental in negotiating collective agreements and advocating for optimal competitive conditions for Danish businesses. The organization operates offices in Copenhagen, Aarhus, Brussels, and New York City .

Content Strategy on LinkedIn

Brian Mikkelsen's LinkedIn activity encompasses:

• Policy Advocacy: Sharing insights on Denmark's business environment and advocating for policies that enhance competitiveness.
• International Outreach: Inviting American researchers to Denmark, emphasizing the country's commitment to science and innovation .
• Community Engagement: Highlighting collaborations with startups and tech companies, showcasing support for innovation and entrepreneurship .

LinkedIn as a Branding Tool

Brian utilizes LinkedIn to:

• Promote Denmark as a Business Hub: Positioning Denmark as an attractive destination for researchers and entrepreneurs.
• Engage with Diverse Audiences: Posting in both Danish and English to reach a broader audience.
• Highlight Organizational Initiatives: Showcasing Dansk Erhverv's efforts in supporting businesses and influencing policy.

What Sets Brian Apart

• Strategic Communication: Effectively communicates complex policy issues in an accessible manner.
• Inclusive Leadership: Emphasizes collaboration between public and private sectors.
• Global Perspective: Advocates for international cooperation and talent attraction.

Performance Metrics

• Followers: Over 56,000 followers on LinkedIn.
• Engagement: Posts receive substantial interaction, with some garnering thousands of reactions and hundreds of comments.
• Content Frequency: Regularly shares updates on policy, business initiatives, and international collaborations.

Key Takeaways for Your LinkedIn Strategy

• Leverage Multilingual Content: Posting in multiple languages can broaden your reach.
• Align Posts with Organizational Goals: Ensure content reflects your organization's mission and initiatives.
• Engage with Current Events: Addressing timely issues can enhance relevance and engagement.

Suggestions for Further Growth

• Increase Visual Content: Incorporating more images or videos can boost engagement.
• Share Personal Insights: Providing personal reflections can humanize your brand.
• Highlight Success Stories: Sharing case studies or success stories can showcase impact.

Inspiration for Aspiring Professionals

Brian Mikkelsen's LinkedIn strategy serves as an excellent example for:

• Policy Advocates: Demonstrating how to effectively communicate policy issues.
• Business Leaders: Showcasing leadership in fostering a supportive business environment.
• International Collaborators: Emphasizing the importance of global cooperation and talent attraction.

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Henrik Lund-Nielsen – Founder & General Manager of COBOD International

Expertise & Background

Henrik Lund-Nielsen is a Danish business executive and serial entrepreneur, renowned for his pioneering work in the 3D printing industry. He is the founder and General Manager of COBOD International A/S, a leading supplier of 3D construction printers globally.

Before founding COBOD, Henrik held various leadership roles, including CEO of Gypsum Recycling International A/S, where he led the implementation of a complete recycling system for gypsum/plaster-board waste.

About COBOD International

COBOD International, founded in 2017, specializes in 3D construction printing technology. The company has achieved significant milestones, including:

• 3D printing the first building in Europe, "The BOD," in Copenhagen in 2017.
• Developing the BOD2, a modular 3D construction printer with a potential maximum speed of 100 cm/sec, making it the fastest 3D construction printer on the market.
• Delivering the largest 3D construction printer to a Saudi Arabian company in 2019, capable of printing buildings with a footprint of 300 square meters on three floors.

COBOD's technology has been utilized in various projects worldwide, including the construction of the world's largest 3D printed building in Florida, USA.

Content Strategy on LinkedIn

Henrik Lund-Nielsen's LinkedIn activity encompasses:

• Project Showcases: Sharing updates on COBOD's latest projects, such as the delivery of the world's largest 3D construction printers to Qatar's UCC Holding.
• Industry Insights: Providing commentary on the state of 3D construction printing, including market trends and technological advancements.
• Media Engagements: Highlighting appearances on platforms like BBC World Business Report to discuss COBOD's innovative projects.

LinkedIn as a Branding Tool

Henrik utilizes LinkedIn to:

• Educate: Offering insights into the 3D construction printing industry, helping followers understand the technology's potential and applications.
• Engage: Interacting with a global audience, fostering discussions around innovation and sustainability in construction.
• Promote: Showcasing COBOD's achievements and collaborations, enhancing the company's visibility and credibility.

What Sets Henrik Apart

• Pioneering Vision: Henrik's foresight in identifying and capitalizing on emerging industries, such as 3D construction printing, positions him as a thought leader.
• Global Impact: Under his leadership, COBOD has expanded its footprint worldwide, contributing to significant projects across various continents.
• Sustainability Focus: Emphasizing the environmental benefits of 3D construction printing, such as reduced waste and efficient resource utilization.

Performance Metrics

• Followers: Over 5,900 followers on LinkedIn.
• Engagement: Posts often receive substantial interaction, reflecting a high level of interest in COBOD's innovations.
• Content Frequency: Regular updates on projects, industry trends, and media appearances.

Key Takeaways for Your LinkedIn Strategy

• Highlight Innovations: Sharing groundbreaking projects can position you as a leader in your field.
• Engage with Media: Leveraging media appearances can amplify your message and reach a broader audience.
• Educate Your Network: Providing valuable insights into your industry can establish you as a trusted resource.

Suggestions for Further Growth

• Diversify Content: Incorporating multimedia elements, such as videos or behind-the-scenes footage, can enhance engagement.
• Collaborate with Influencers: Partnering with other industry leaders can expand your reach and introduce new perspectives.
• Share Thought Leadership: Writing articles or opinion pieces on industry developments can further establish your expertise.

Inspiration for Aspiring Professionals

Henrik Lund-Nielsen's LinkedIn strategy serves as an excellent example for:

• Tech Entrepreneurs: Demonstrating how to effectively showcase innovative products and projects.
• Industry Leaders: Highlighting the importance of engaging with a global audience and sharing insights.
• Sustainability Advocates: Emphasizing the role of technology in promoting environmentally friendly practices.

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Morten Albæk – Founder & CEO at Voluntās

Expertise

Morten Albæk is a Danish philosopher, author, and business leader renowned for integrating philosophical principles into organizational development. With a master's degree in History and Philosophy from Aarhus University, he has held significant roles, including Senior Vice President at Danske Bank and Group SVP at Vestas Wind Systems A/S, where he pioneered initiatives like WindMade and Wind for Prosperity.

Voluntās – Realizing Human Potential

Founded in 2015 by Albæk, Voluntās is a Copenhagen-based advisory firm dedicated to exploring and measuring meaningfulness in organizations and societies. The company employs a diverse team of over 100 individuals from 23 nationalities, operating across offices in cities like Copenhagen, Tunis, Mumbai, Nairobi, Kyiv, and Beirut. Voluntās advises international organizations, companies, and governments on fostering meaningful change, emphasizing humanistic capitalism and the realization of human potential.

Content Strategy

Albæk's LinkedIn presence is characterized by:

• Philosophical Reflections: Sharing insights on meaningfulness, leadership, and human potential.
• Organizational Culture: Discussing Voluntās' internal initiatives like the Cultural Curiosity Camp, emphasizing the company's virtues and culture.
• Global Engagements: Highlighting travels and collaborations with international partners, reflecting on cultural experiences and their impact on meaningfulness.

Leveraging LinkedIn for Brand Growth

Albæk effectively uses LinkedIn to:

• Establish Thought Leadership: By consistently sharing deep, reflective content, he positions himself as a leading voice in integrating philosophy with business.
• Promote Voluntās' Mission: His posts often tie back to the company's core purpose, reinforcing brand identity.
• Engage a Global Audience: Through narratives of international collaborations and cultural experiences, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Albæk's posts are deeply personal and philosophical, setting him apart from typical corporate content.
• Consistent Messaging: A clear alignment between his personal reflections and Voluntās' mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your company's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Philosophical Leaders: Those looking to integrate deep reflections into their professional narratives.
• Purpose-Driven Entrepreneurs: Founders aiming to align their personal values with their business missions.
• Global Professionals: Individuals seeking to connect cross-cultural experiences with organizational development.

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Sebastian Jespersen – CEO & Co-Founder of Vertic

Expertise

Sebastian Jespersen is a Danish digital strategist, entrepreneur, and thought leader known for pioneering human-centric digital marketing. With a background in management consulting at Ernst & Young and CSC, he co-founded Vertic in 2002, emphasizing the integration of digital transformation with meaningful customer relationships. His co-authored books, Entangled Marketing and Share of Life, advocate for brands to become integral parts of consumers' daily lives.

Vertic – A Globant Company

Vertic is a global digital agency specializing in digital strategy, user experience, and marketing-as-a-service. Founded in 2002 by Jespersen and Mads Krogh Petersen, the agency operates from Copenhagen and New York, serving clients worldwide. Vertic's philosophy, "Share of Life®," encourages brands to create meaningful, trust-based relationships with their audiences. In 2021, Vertic was acquired by Globant, integrating into its digital marketing studio, GUT.

Content Strategy

Jespersen's LinkedIn content reflects his commitment to purposeful digital engagement:

• Thought Leadership: He shares insights on AI's role in marketing, emphasizing ethical considerations and customer trust.
• Organizational Culture: Celebrates team milestones and emphasizes the importance of meaningful workplace relationships.
• Strategic Reflections: Discusses the successful integration of Vertic into Globant, highlighting the importance of cultural alignment in mergers.

Leveraging LinkedIn for Brand Growth

Jespersen effectively uses LinkedIn to:

• Establish Thought Leadership: By consistently sharing deep, reflective content, he positions himself as a leading voice in integrating philosophy with business.
• Promote Vertic's Mission: His posts often tie back to the company's core purpose, reinforcing brand identity.
• Engage a Global Audience: Through narratives of international collaborations and cultural experiences, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Jespersen's posts are deeply personal and philosophical, setting him apart from typical corporate content
• Consistent Messaging: A clear alignment between his personal reflections and Vertic's mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your company's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Digital Strategists: Professionals aiming to integrate ethical considerations into digital marketing.
• Agency Leaders: Those looking to align personal values with business missions.
• Global Professionals: Individuals seeking to connect cross-cultural experiences with organizational development.

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Mads Krogsgaard Thomsen – CEO of the Novo Nordisk Foundation

Expertise

Mads Krogsgaard Thomsen is a Danish scientist and business leader with a distinguished career in pharmaceutical research and development. Holding degrees in veterinary medicine (DVM), pharmacology (PhD), and a Doctor of Science (DSc), he has significantly contributed to the development of over 20 medical products, notably in diabetes and obesity treatments, including GLP-1-based therapies like Ozempic and Wegovy. Thomsen served as Executive Vice President and Chief Scientific Officer at Novo Nordisk before becoming CEO of the Novo Nordisk Foundation in March 2021.

Novo Nordisk Foundation – Advancing Global Health and Science

The Novo Nordisk Foundation is an international philanthropic organization based in Denmark, focusing on medical treatment, research, and humanitarian causes. As of 2023, it is the wealthiest charitable foundation globally, with a net worth of approximately DKK 1,114 billion (USD 167 billion). The foundation owns Novo Holdings A/S, the majority shareholder of Novo Nordisk, and supports a wide range of initiatives in life sciences, natural sciences, and social sciences.

Content Strategy

Thomsen's LinkedIn presence is characterized by:

• Philanthropic Initiatives: Announcing significant funding programs, such as the expansion of the Challenge Programme to Europe and the establishment of a national PhD academy in Denmark.
• Global Partnerships: Highlighting collaborations with organizations like the World Health Organization to address global health challenges, including non-communicable diseases and antimicrobial resistance.
• Research and Innovation Advocacy: Discussing the importance of translating academic research into real-world applications and addressing the 'valley of death' in European innovation.

Leveraging LinkedIn for Brand Growth

Thomsen effectively uses LinkedIn to:

• Establish Thought Leadership: By sharing insights on global health, research funding, and innovation, he positions himself as a leading voice in philanthropic science.
• Promote the Foundation's Mission: His posts often tie back to the Novo Nordisk Foundation's core objectives, reinforcing its commitment to advancing health and science
• Engage with a Global Audience: Through updates on international collaborations and funding opportunities, he appeals to a diverse professional network.

Standout Features

• Authentic Voice: Thomsen's posts are informative and reflect his deep commitment to science and philanthropy.
• Consistent Messaging: A clear alignment between his personal reflections and the foundation's mission enhances brand coherence.
• Engaging Storytelling: He employs storytelling to convey complex ideas, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your organization's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Scientific Leaders: Professionals aiming to integrate scientific expertise with philanthropic endeavors.
• Philanthropic Executives: Those looking to align personal values with organizational missions.
• Global Health Advocates: Individuals seeking to connect cross-cultural experiences with health initiatives.

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Eva Berneke – Former CEO of Eutelsat Group

Expertise

Eva Berneke is a Danish engineer and seasoned executive with a distinguished career spanning telecommunications, IT, and aerospace. She holds a master's degree in mechanical engineering from the Technical University of Denmark and an MBA from INSEAD. Berneke began her professional journey at McKinsey & Company, where she served as a consultant and partner in France. She later held executive roles at TDC, Denmark's leading telecommunications company, and served as CEO of KMD, transforming it into a premier Danish software and IT solutions provider. In January 2022, Berneke was appointed CEO of Eutelsat, a French satellite operator, where she led the company's strategic pivot from traditional broadcast services to connectivity-focused solutions.

Eutelsat Group – Bridging the Digital Divide

Eutelsat Group is a prominent French satellite operator specializing in satellite-based telecommunications services. Under Berneke's leadership, the company embarked on a significant transformation, shifting its focus from traditional video broadcasting to providing comprehensive connectivity solutions. This strategic shift included a merger with OneWeb, enhancing Eutelsat's capabilities in low Earth orbit (LEO) satellite services. The company also played a pivotal role in the European Union's IRIS² program, aiming to establish a sovereign and secure European satellite infrastructure.

Content Strategy

Berneke's LinkedIn presence is characterized by:

• Strategic Announcements: Sharing updates on Eutelsat's involvement in significant initiatives like the IRIS² program and the company's merger with OneWeb.
• Global Engagements: Highlighting visits to partners and stakeholders across regions, emphasizing Eutelsat's commitment to global connectivity.
• Milestone Celebrations: Announcing achievements such as connecting one million people in Sub-Saharan Africa to reliable satellite internet, underscoring the company's role in bridging the digital divide.

Leveraging LinkedIn for Brand Growth

Berneke effectively utilized LinkedIn to:l

• Establish Thought Leadership: By sharing insights on the evolving satellite industry and Eutelsat's strategic direction, she positioned herself as a forward-thinking leader.
• Promote Corporate Initiatives: Her posts often tied back to Eutelsat's mission, reinforcing the company's commitment to global connectivity and innovation.
• Engage a Global Audience: Through updates on international collaborations and achievements, she appealed to a diverse professional network.

Standout Features

• Authentic Voice: Berneke's posts are informative and reflect her deep commitment to advancing global connectivity.
• Consistent Messaging: A clear alignment between her personal reflections and Eutelsat's mission enhances brand coherence.
• Engaging Storytelling: She employs storytelling to convey complex initiatives, making them accessible and relatable.

Key Takeaways for Your LinkedIn Strategy

• Align Personal and Professional Narratives: Ensure your personal brand reflects and reinforces your organization's mission.
• Embrace Authenticity: Share genuine reflections and experiences to build trust and engagement.
• Use Storytelling: Narratives can make complex concepts more relatable and memorable.

Opportunities for Further Growth

• Increase Posting Frequency: Regular content can enhance visibility and engagement.
• Diversify Content Formats: Incorporating videos or interactive content could broaden reach.
• Engage with Followers: Prompting discussions or asking questions can foster community interaction.

Inspiration For

• Technology Executives: Leaders aiming to navigate and communicate strategic transformations in their industries.
• Women in STEM: Professionals seeking role models who have successfully led in traditionally male-dominated sectors.
• Global Business Leaders: Executives looking to effectively engage with a diverse, international audience through digital platforms.