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In 2025, LinkedIn remains the go-to platform for thought leadership, networking, and brand building.
But with so much noise, how do you stand out?
We used ChatGPT to analyze the profiles of 10 standout German C-level executives who are excelling on the platform.
These leaders know how to create engaging posts, share industry-specific knowledge, and connect with the right people to drive real business impact.
This roundup breaks down their strategies, so you can apply their tactics to grow your own presence and make your LinkedIn profile a go-to for your audience.
And to make creating engaging posts even easier, try Will’s 14-day free trial and start crafting content that resonates with your audience today.
BERND MONTAG – CEO, SIEMENS HEALTHINEERS
Bernd Montag didn’t take the usual path to becoming the CEO of Siemens Healthineers.
He didn’t start in the boardroom. He actually was a basketball player!
Standing tall at 2.05 meters, Bernd learned early on the power of teamwork, discipline, and focus.
And those lessons didn’t just stay on the court.
They followed him to the corporate world, where he became a key player at Siemens Healthineers, guiding it into one of the world’s most influential medical tech companies.
In 2015, he took the reins as CEO, steering the company through massive growth, including expanding its global reach to over 70 countries.
Under his leadership, Siemens Healthineers became a force in improving healthcare through technology.
Who Should Follow BERND MONTAG?
- Healthcare professionals and innovators interested in the future of medical technology.
- People who want to understand leadership in a global, tech-driven environment.
- Anyone who wants to learn about bringing fresh ideas to a traditional industry.
About Siemens Healthineers
Siemens Healthineers is a global leader in medical technology.
With over 70,000 employees, the company serves healthcare providers in more than 70 countries.
Siemens Healthineers is known for revolutionizing diagnostics, imaging, and laboratory services.
The company’s 2024 revenues hit €24.5 billion, a testament to its strength in the healthcare industry.
LinkedIn Content Strategy
When Bernd posts on LinkedIn, he focuses on sharing the bigger picture.
Instead of just being about new products or tech, his posts are also about improving healthcare outcomes.
He talks about innovation, teamwork, and the drive to solve real problems in the healthcare space.
Bernd keeps things simple and human, sharing the stories behind the technology and the people making it happen.
What Makes BERND MONTAG Different?
Bernd leads with empathy, recognizing that technology can only do so much without the right team behind it.
His approach combines strategic thinking with the kind of hands-on leadership that builds trust and drives results.
Key Takeaways for Your LinkedIn Strategy
- Share content that’s relatable and focuses on solving real problems.
- Use storytelling to connect with your audience. People want to know why you do what you do.
- Highlight your team’s achievements. Successful companies are built by people, not just ideas.
Where BERND MONTAG Can Grow (on LinkedIn)
Bernd could really boost his engagement by sharing more personal reflections on his leadership journey.
A behind-the-scenes look at how he steers the company through challenges could give followers a deeper connection to his story.
BETTINA ORLOPP – CEO, COMMERZBANK
Bettina Orlopp's rise to the top at Commerzbank is nothing short of inspiring.
With years of experience in finance, she took the helm of one of Germany’s largest banks during a time of significant transition.
Commerzbank was navigating a changing economic landscape, and Bettina’s leadership became crucial in steering the company towards stability and growth.
She’s all about driving digital transformation in banking, because let’s face it, the world doesn’t move at the pace it used to.
Bettina’s leadership focuses on rethinking how banks operate, making them more agile, customer-centric, and future-focused.
Who Should Follow BETTINA ORLOPP?
- Finance professionals interested in the future of banking.
- Business leaders navigating digital transformation.
- Anyone curious about how CEOs guide massive institutions through change.
About Commerzbank
Commerzbank is one of the top commercial banks in Germany, with a strong presence in both retail and corporate banking.
The bank has been a key player in Germany’s financial sector for years and is focused on expanding its digital offerings to stay competitive.
LinkedIn Content Strategy
Bettina’s LinkedIn is where she shares her thoughts on the transformation of banking.
She talks a lot about the importance of digitalization and customer-centric services.
Her posts highlight what’s changing in the banking world and how Commerzbank is adapting to meet these new challenges.
It’s clear she’s focused on the future, and she’s inviting her followers to come along for the ride.
What Makes BETTINA ORLOPP Different?
What sets Bettina apart is her ability to turn traditional banking into something fresh and forward-thinking.
Her approach is rooted in innovation, but she never loses sight of what matters most: the customer.
Bettina leads with clarity, emphasizing transparency and communication at every step.
Key Takeaways for Your LinkedIn Strategy
- Share your vision and how it will affect the future of your industry.
- Focus on innovation and the steps you're taking to adapt.
- Use LinkedIn to build relationships, not just to promote your company.
Where BETTINA ORLOPP Can Grow (on LinkedIn)
Bettina could make her content even more engaging by opening up about her personal leadership journey and sharing how she’s navigated challenges and what she’s learned from them.
It would help her followers connect with her on a more personal level.
KARIN RÅDSTRÖM – CEO, DAIMLER TRUCK AG
When Karin Rådström became the CEO of Daimler Truck AG in October 2024, she made history as the first woman to lead the world’s largest heavy truck manufacturer.
Talk about breaking barriers!
But Karin didn’t just land the role by chance. She’s got decades of experience in the automotive industry, including a solid track record at Scania.
Now, she’s leading Daimler Truck AG through a critical time as the industry shifts toward sustainability and electric mobility.
Her goal? To keep Daimler at the cutting edge of innovation, while making sure the company leads in both safety and sustainability.
Who Should Follow KARIN RÅDSTRÖM?
- Anyone in the automotive or transportation industries.
- Professionals looking for inspiration on how to lead large, global companies.
- People interested in how technology and sustainability are reshaping transportation.
About Daimler Truck AG
Daimler Truck AG is a global leader in the commercial vehicle space, with a portfolio that includes Mercedes-Benz trucks, Freightliner, and Western Star.
With over 100,000 employees, Daimler focuses on innovation, safety, and sustainability, particularly through electric and autonomous driving solutions.
LinkedIn Content Strategy
Karin Rådström’s LinkedIn strategy is all about leading change.
She shares insights on the electric vehicle revolution, the importance of sustainability, and the tech-driven future of transportation.
Karin doesn’t shy away from tackling complex issues. Instead, she brings them to the forefront, engaging her audience with practical ideas and solutions.
What Makes KARIN RÅDSTRÖM Different?
Karin’s leadership is grounded in years of experience, but what makes her truly unique is her focus on the future.
She’s committed to pushing Daimler Truck toward innovation, safety, and sustainability.
Her leadership style is clear, forward-thinking, and empathetic to the challenges that come with leading a massive global company through transformation.
Key Takeaways for Your LinkedIn Strategy
- Share your vision for the future and how you’re making it happen.
- Highlight initiatives that emphasize innovation and sustainability.
- Engage with your audience by discussing industry challenges and solutions.
Where KARIN RÅDSTRÖM Can Grow (on LinkedIn)
Karin’s LinkedIn presence could benefit from more interactive content, like Q&As or live videos.
It would give her followers a chance to engage with her directly and dive deeper into her thoughts on leadership and innovation.
KERSTIN KÖDER – REGIONAL CHIEF MARKETING OFFICER, SAP
Imagine this: You join a company like SAP, a giant in enterprise software.
You start by leading marketing for Central Europe, and then, a few years later, you’re managing marketing across Middle and Eastern Europe, spanning 150 countries.
That’s Kerstin Köder’s journey. From 2018 to 2024, Kerstin played a key role in reshaping SAP’s marketing strategy, focusing on real-world business problems instead of just pushing IT features.
Her vision? To make marketing more about understanding customer needs and solving their challenges. It's working, and SAP's marketing is more agile, engaging, and customer-first than ever before.
Who Should Follow KERSTIN KÖDER?
- Marketers who want to break free from traditional IT messaging.
- Business leaders eager to understand how marketing can drive real results.
- Anyone curious about how big companies stay innovative and customer-focused.
About SAP
SAP isn’t just a software company; it’s a force in enterprise technology.
With over 440,000 customers across 180 countries, SAP is a leader in helping businesses run smarter and more efficiently.
The company’s impact on industries worldwide is huge. SAP’s marketing strategy is part of what’s helping them stay on top.
LinkedIn Content Strategy
When Kerstin posts on LinkedIn, it’s not just about SAP’s latest product. She focuses on the bigger picture: how SAP’s solutions solve real-world business problems.
She talks about the evolution of marketing, about how businesses need to move fast and think like customers. Kerstin engages her followers with honest insights, actionable advice, and a human approach that resonates with anyone in business.
What Makes KERSTIN KÖDER Different?
Kerstin’s secret sauce? It’s empathy. She gets that customers don’t want more tech jargon; they want solutions that make their work easier.
She’s changed the way SAP communicates, ensuring it speaks directly to the challenges businesses face today. Kerstin’s way of leading is rooted in understanding, which makes SAP’s marketing efforts hit home for its diverse audience.
Key Takeaways for Your LinkedIn Strategy
- Talk to your audience like humans. Address their real problems.
- Share insights that highlight your industry knowledge.
- Use LinkedIn to build trust and show you’re a go-to resource in your field.
Where KERSTIN KÖDER Can Grow (on LinkedIn)
Kerstin’s content is already solid, but incorporating more behind-the-scenes stories from SAP’s marketing team could create a deeper connection with followers.
People love to see what’s happening behind the curtain, and it could spark more conversations.
HANNO RENNER – CO-FOUNDER & CEO, PERSONIO
Hanno Renner’s story is one of turning a simple idea into something huge.
When he co-founded Personio, his mission was clear: to help small and medium-sized businesses streamline their HR processes.
Fast forward a few years, and Personio is now a unicorn company, serving over 14,000 businesses and one million employees.
Hanno’s passion for solving HR problems shines through in everything he shares. He’s not just talking about software; he’s talking about how HR can make a real difference in any company.
Who Should Follow HANNO RENNER?
- HR professionals looking for fresh insights on digital transformation.
- Entrepreneurs who want to learn how to scale their business effectively.
- Anyone interested in the future of work and tech’s role in it.
About Personio
Personio is revolutionizing HR for small and medium-sized businesses. The Munich-based company offers an all-in-one HR platform that makes recruiting, onboarding, and payroll easier and more efficient.
With more than 14,000 companies using Personio’s tools, it’s clear that this company is changing how HR works.
LinkedIn Content Strategy
Hanno Renner uses LinkedIn to share his personal journey, and he’s not shy about it.
He talks about the ups and downs of building Personio from the ground up.
Hanno’s posts are full of insights into scaling a tech startup, the challenges of growing a team, and how HR is evolving. It’s real, relatable, and packed with advice you can actually use.
What Makes HANNO RENNER Different?
What sets Hanno apart is his ability to connect business goals with human needs.
He’s built a company that not only solves HR problems but does so with a deep understanding of the people behind the businesses.
Hanno doesn’t just see HR as a department; he sees it as a core part of what makes a company successful.
Key Takeaways for Your LinkedIn Strategy
- Share your personal journey—people want to know the story behind your success.
- Offer valuable advice that solves real business problems.
- Be consistent with your messaging. Stay on-topic and keep engaging with your audience.
Where HANNO RENNER Can Grow (on LinkedIn)
Hanno could take his LinkedIn presence even further by diving deeper into global HR trends.
A few more guest posts or expert interviews could help bring in fresh perspectives. More diversity in content could attract an even wider audience.
LAURA MATZ – CHIEF SCIENCE & TECHNOLOGY OFFICER, MERCK KGaA
Dr. Laura Matz is changing the game in science and technology.
As the Chief Science & Technology Officer at Merck KGaA, she’s leading the charge in digital transformation across the company’s diverse sectors. But she’s not just talking about big ideas; she’s making them happen. From digital health to semiconductor innovation, Laura is at the forefront of tech-driven change.
Her leadership extends beyond Merck too, as she’s the CEO of Athinia, a platform pushing the boundaries of data sharing in the semiconductor industry.
Who Should Follow LAURA MATZ?
- Tech enthusiasts passionate about the future of healthcare and science.
- Leaders in innovation looking for inspiration.
- Anyone curious about how big science and tech companies are adapting to a digital future.
About Merck KGaA
Merck KGaA is a global leader in science and technology, with a focus on healthcare, life sciences, and electronics.
The company operates in over 70 countries and is dedicated to advancing innovation through digital transformation.
LinkedIn Content Strategy
Dr. Matz’s LinkedIn is full of big ideas and practical steps to bring them to life.
She shares updates on Merck’s latest initiatives and how the company is pushing the boundaries of science and technology.
Laura talks about the challenges and opportunities in digital health and semiconductor industries, making complex topics approachable for her followers.
She’s all about innovation with a clear, actionable focus.
What Makes LAURA MATZ Different?
Laura’s deep understanding of both science and business makes her a unique leader. She’s driven by a desire to solve real-world problems with technology.
Her posts inspire action, showing how the future of science and tech is already unfolding, and how we can all be part of it.
Key Takeaways for Your LinkedIn Strategy
- Share actionable insights that show how innovation can solve real problems.
- Stay engaged with your followers by discussing both challenges and successes.
- Use LinkedIn to build thought leadership around your area of expertise.
Where LAURA MATZ Can Grow (on LinkedIn)
Laura could take her LinkedIn content to the next level by incorporating more visuals like infographics or videos. It would make the complex topics she covers even more digestible.
Also, more collaboration with other thought leaders could expand her reach and impact.
ELKE ANDERL – CCO, T-SYSTEMS INTERNATIONAL
Elke Ander worked her way up to the top, learning the ins and outs of the tech industry, one step at a time.
Now, as CCO at T-Systems International, she’s leading a global team that’s changing the way we think about IT services.
Elke took the reins of T-Systems with one clear vision: make the company a leader in digital transformation.
She’s focused on growing global sales and building strong customer relationships. It’s all about making sure T-Systems stays ahead of the curve.
With Elke at the helm, the company is poised for even greater success.
Who Should Follow ELKE ANDERL?
- If you’re into tech and want to understand how leadership drives innovation.
- If you’re in sales or marketing and want to see how to drive change on a global scale.
- If you’re fascinated by how big companies are making digital transformation happen.
About T-SYSTEMS INTERNATIONAL
T-Systems International is part of Deutsche Telekom Group, with a global presence in over 20 countries.
The company helps businesses navigate the digital age, offering everything from cloud services to cybersecurity solutions.
T-Systems has made major strides in expanding its services, and under Elke's leadership, they’ve seen impressive growth in key markets.
It’s a prime example of how staying ahead of trends can lead to massive success.
🔗 Visit T-Systems International
LinkedIn Content Strategy
Elke uses LinkedIn to share more than just company updates. She’s always posting about the bigger picture—like how digital transformation is reshaping industries.
Her posts aren’t just about selling. They’re about connecting.
Elke knows the importance of building trust and focusing on the customer’s journey.
Her approach makes it easy for people to follow her work and feel engaged with the company’s mission.
What Makes ELKE ANDERL Different?
Elke doesn’t just talk the talk. She walks the walk.
It’s one thing to lead a company through digital changes, but Elke makes it personal. She’s always pushing her team to think differently and stay ahead.
That personal touch sets her apart.
She’s someone who knows that leadership isn’t about being in charge; it’s about empowering others. She leads by example, showing that it’s possible to be both strategic and human.
Key Takeaways for Your LinkedIn Strategy
- Share your company’s vision in a way that speaks to people’s emotions.
- Focus on building relationships, not just promoting products.
- Stay authentic and personal. People will connect with you if they feel like they know the person behind the posts.
Where ELKE ANDERL Can Grow (on LinkedIn)
Elke could share more behind-the-scenes glimpses into her leadership journey. Followers would love to hear more about the challenges she’s faced and how she’s overcome them.
It’s the personal stories that really resonate.
HEINRICH RUSCHE – CRO, BUILDING RADAR
Heinrich Rusche didn’t just fall into his role as Chief Revenue Officer at Building Radar. He’s a hands-on leader, and his journey shows that success comes from understanding both the tech and the sales side of things.
He co-founded a company called Firm Learning before moving to Building Radar, where his focus is on using AI to transform the sales process for the construction industry.
Heinrich’s work is all about making sure companies don’t just find leads, but win them.
Who Should Follow HEINRICH RUSCHE?
- Sales professionals looking to innovate in their approach.
- Entrepreneurs interested in the intersection of AI and sales.
- People who want to learn how to make smarter decisions in the construction industry.
About Building Radar
Building Radar uses AI to help businesses in the construction industry find new projects faster and more effectively.
The platform has helped companies around the world increase their win rates by 310%.
With more than 150 clients across 100 countries, it’s a game-changer in the construction tech space.
They’re doing big things, and Heinrich is at the forefront of it all.
LinkedIn Content Strategy
Heinrich’s LinkedIn content focuses on the convergence of AI and sales.
He shares insights on how technology can drive efficiency and effectiveness in sales processes.
His posts often include tips for professionals looking to advance their careers and improve their skills.
What Makes HEINRICH RUSCHE Different?
Heinrich combines a strong analytical mindset with a deep understanding of the sales process.
His approach is data-driven, focusing on measurable outcomes and continuous improvement.
He is committed to empowering professionals through education and technology.
Key Takeaways for Your LinkedIn Strategy
- Share content that provides value to your audience, such as tips and insights.
- Focus on topics that align with your expertise and interests.
- Engage with your audience by responding to comments and participating in discussions.
Where HEINRICH RUSCHE Can Grow (on LinkedIn)
Heinrich could expand his reach by collaborating with other thought leaders in the sales and AI space.
This would allow him to share diverse perspectives and engage with a broader audience.
DANIELA BÜNGER – GROUP CFO, CONET
When Daniela Bünger was appointed CFO at CONET, she brought with her a wealth of experience in financial leadership.
Now, she’s responsible for the company’s financial health as it embarks on ambitious growth plans.
At CONET, Daniela isn’t just balancing budgets—she’s leading the charge on strategy and making sure the company is set up for long-term success.
With her guidance, the company is on track to hit new financial milestones by 2028.
Who Should Follow DANIELA BÜNGER?
- Finance professionals seeking insights into strategic financial leadership.
- Individuals interested in the IT consulting industry.
- Those looking to understand the financial aspects of business transformation.
About CONET
CONET is an IT consulting company based in Germany, focusing on digital transformation and IT services.
The company serves clients in sectors like healthcare, public services, and manufacturing.
With plans to reach €500 million in revenue by 2028, it’s clear that Daniela’s leadership is already making waves.
LinkedIn Content Strategy
Daniela’s content on LinkedIn is a mix of financial insights and industry-specific knowledge.
She doesn’t just talk numbers—she shares how finance can drive real change.
Her posts are always focused on strategy and growth. She keeps them practical and to the point, offering advice that’s grounded in real-world business scenarios.
What Makes DANIELA BÜNGER Different?
Daniela stands out for her ability to see the big picture while managing the details.
Her approach to financial leadership is strategic yet approachable, making complex decisions easier to understand.
She’s not afraid to tackle tough questions, and her leadership is driven by long-term growth rather than short-term fixes.
Key Takeaways for Your LinkedIn Strategy
- Share insights into your decision-making process and strategy.
- Don’t be afraid to get into the nitty-gritty of what makes your business tick.
- Engage with your followers by discussing the future of your industry and where it’s headed.
Where DANIELA BÜNGER Can Grow (on LinkedIn)
Daniela could expand her LinkedIn presence by sharing more personal reflections on her leadership experiences.
People connect with authenticity, and hearing her journey would add an extra layer of relatability.
ALEXANDER RINKE – CO-CEO / CO-FOUNDER, CELONIS
Alexander Rinke co-founded Celonis with a mission: to revolutionize business operations.
With his background in computer science, he knew that process mining could change how companies run.
Now, as Co-CEO, he’s guiding Celonis toward becoming a global leader in process intelligence.
Under his leadership, the company has grown rapidly, helping thousands of businesses optimize their operations.
Who Should Follow ALEXANDER RINKE?
- Tech enthusiasts curious about AI and process mining.
- Business professionals looking for ways to optimize their operations.
- Entrepreneurs interested in the power of data-driven decision-making.
About Celonis
Celonis is a global leader in process intelligence, helping businesses improve their operations through AI-powered solutions.
Celonis works with over 1,400 companies, including major players like Siemens, L’Oréal, and Uber.
The company is valued at over $11 billion and continues to push the boundaries of what’s possible in business intelligence.
LinkedIn Content Strategy
Alexander uses LinkedIn to share insights on business operations and process optimization.
His posts are rooted in the idea that data-driven decisions lead to smarter business practices.
He’s all about highlighting the impact of process mining and how it can revolutionize industries.
What Makes ALEXANDER RINKE Different?
Alexander’s strength lies in his deep understanding of both the technology and the business world.
His leadership is focused on innovation and customer success, making Celonis a standout in the process intelligence space.
He’s driven by the idea that data can transform businesses—and he’s here to help make that happen.
Key Takeaways for Your LinkedIn Strategy
- Focus on sharing insights that are both relevant and valuable to your audience.
- Don’t just promote your company—talk about the impact of what you do.
- Show how your work is revolutionizing the industry.
Where ALEXANDER RINKE Can Grow (on LinkedIn)
Alexander could engage more with followers by sharing stories about his personal leadership journey.
People would love to hear more about how he navigated the challenges of growing a tech company from the ground up.
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