1. Giorgio Santambrogio, CEO of Gruppo VéGe

Company's Activity: Giorgio Santambrogio is the CEO of Gruppo VéGé, a prominent Italian retail group. Gruppo VéGé operates a vast network of supermarkets and hypermarkets across Italy, focusing on delivering quality products and services to consumers. $

Personal Expertise: With over 35 years in the retail sector, Santambrogio possesses deep knowledge in retail management, marketing strategies, and consumer behavior. His extensive experience positions him as a thought leader in the industry.

Leveraging LinkedIn for Business Growth: Santambrogio utilizes LinkedIn to engage with a broad audience, sharing insights on retail trends, leadership, and corporate social responsibility. His active presence helps in building brand awareness and fostering professional relationships.

Content Shared: He frequently discusses social issues such as mental health, disability rights, and the importance of kindness in business. His posts reflect a commitment to social responsibility and inclusivity, often addressing current events and advocating for a more compassionate society.

Learning Opportunities: Following Santambrogio offers insights into integrating social responsibility with business strategies. His perspectives on inclusivity and ethical leadership provide valuable lessons for professionals aiming to create positive workplace cultures.

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2. Matteo Bruno Lunelli, CEO of Gruppo Lunelli

Company's Activity: Matteo Bruno Lunelli serves as the President and CEO of Ferrari Trento, a leading Italian sparkling wine producer, and CEO of Gruppo Lunelli. The company is renowned for its high-quality sparkling wines and has a significant presence in the global market.

Personal Expertise: Lunelli has a strong background in winemaking and business management. His leadership has propelled Ferrari Trento to international acclaim, emphasizing Italian craftsmanship and excellence.

Leveraging LinkedIn for Business Growth: He uses LinkedIn to highlight the brand's achievements, collaborations, and initiatives supporting Italian craftsmanship and education. His posts enhance brand visibility and connect with a global audience.

Content Shared: Lunelli often shares updates on Ferrari Trento's collaborations with events like Formula 1, showcases of new products, and discussions on promoting Italian lifestyle and excellence globally.

Learning Opportunities: Following Lunelli provides insights into brand positioning, strategic partnerships, and the promotion of national heritage through business. His approach to blending tradition with modern marketing offers valuable lessons for brand managers and entrepreneurs.

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3. Claudio Domenicali, CEO of Ducati

Company's Activity: Claudio Domenicali is the CEO of Ducati Motor Holding, an iconic Italian motorcycle manufacturer known for its high-performance bikes and racing heritage.

Personal Expertise: With a background in mechanical engineering and over 30 years at Ducati, Domenicali has been instrumental in driving innovation and success in motorcycle design and performance.

Leveraging LinkedIn for Business Growth: Domenicali uses LinkedIn to share company milestones, technological advancements, and insights into the motorcycle industry, engaging with enthusiasts and professionals alike.

Content Shared: His posts often celebrate team successes in MotoGP and Superbike championships, discuss new product launches, and highlight the importance of teamwork and innovation.

Learning Opportunities: Following Domenicali offers a glimpse into leading a legacy brand through innovation and competition. His emphasis on team dynamics and technological advancement provides valuable lessons for leaders in any industry.

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4. Alberto Dalmasso, CEO of Satispay

Expertise

Alberto Dalmasso is a fintech entrepreneur with a background in economics and marketing. He began his career in the retail and import-export sectors, gaining international experience in Italy, the United States, and Australia. He later worked in the marketing and business development division of Ersel, a private banking and asset management firm, before co-founding Satispay in 2013 .

Company Overview: Satispay

Satispay is an Italian mobile payment platform founded in 2013 by Alberto Dalmasso, Dario Brignone, and Samuele Pinta. The app allows users to make payments and transfer money without the need for credit or debit cards, by linking directly to their bank accounts. As of 2025, Satispay serves over 5 million users and 380,000 merchants across Europe .

LinkedIn Content Strategy

Content Types

• Product Updates: Announcements about new features, partnerships (e.g., with Stripe), and service expansions.
• Thought Leadership: Insights on fintech innovation, digital payments, and the future of finance.
• Company Milestones: Celebrating achievements such as reaching user and merchant milestones.
• Personal Reflections: Sharing experiences from events like the World Economic Forum and personal growth stories.

Engagement Tactics

• Storytelling: Using narratives to explain the company's mission and values.
• Community Building: Highlighting team efforts and collaborations.
• Transparency: Sharing both successes and challenges faced by the company.

Personal Branding & Company Growth

Alberto leverages LinkedIn to position himself as a thought leader in the fintech space. By sharing authentic stories and insights, he humanizes the brand and builds trust with his audience. His posts often emphasize the company's commitment to simplifying payments and enhancing user experience, reinforcing Satispay's brand identity.

Standout Features on LinkedIn

• Consistent Messaging: Regularly communicates the company's mission and values.
• Visual Content: Incorporates images and videos to enhance engagement.
• Audience Interaction: Engages with followers through comments and discussions.

Key Takeaways for LinkedIn Growth

• Authenticity Matters: Sharing genuine experiences can build stronger connections.
• Educate Your Audience: Providing insights into your industry can position you as a thought leader.
• Celebrate Milestones: Recognizing achievements can boost morale and brand visibility.

Growth Opportunities

• Diversify Content: Incorporate more behind-the-scenes content to showcase company culture.
• Engage with Industry Trends: Share perspectives on emerging fintech trends to stay relevant.
• Expand Thought Leadership: Publish articles or host webinars to deepen industry influence.

Inspirational Profile For

• Aspiring Fintech Entrepreneurs: Demonstrates how to build a brand from the ground up.
• Business Leaders: Offers insights into effective leadership and company growth strategies.
• Marketing Professionals: Showcases successful personal branding and content marketing tactics.

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5. Catia Bastioli, CEO of Novamont

Expertise

Catia Bastioli is a chemist, researcher, and entrepreneur renowned for her pioneering work in the field of bioplastics and the circular bioeconomy. She holds a degree in Pure Chemistry from the University of Perugia and has furthered her education at the Business Management School of Bocconi University. Bastioli began her career at Montedison, where she contributed to the development of bioplastics derived from renewable agricultural resources. She is the inventor of approximately 80 patent families related to biopolymers and renewable raw material transformation processes. In recognition of her innovations, she was awarded the "European Inventor of the Year" in 2007 by the European Patent Office and the European Commission .

Company Overview: Novamont

Novamont is an Italian company specializing in the production of bioplastics and the development of biochemicals and bioproducts from renewable sources. Founded in 1990, the company has been at the forefront of integrating chemistry, agriculture, and environmental sustainability. Novamont's flagship product, Mater-Bi, is a family of biodegradable and compostable bioplastics used in various applications, including packaging and agriculture. The company operates with a strong emphasis on the circular bioeconomy, aiming to decouple economic growth from environmental degradation .

LinkedIn Content Strategy

Content Types

• Thought Leadership: Bastioli shares insights on the circular bioeconomy, sustainability, and innovation, often reflecting on her experiences and the broader implications for society.
• Company Milestones: She announces significant achievements, such as Novamont's acquisition by Versalis and her election to the National Academy of Engineering .
• Event Participation: Bastioli highlights her involvement in key industry events and conferences, underscoring her active role in shaping sustainable practices .

Engagement Tactics

• Narrative Storytelling: She employs a narrative style to convey complex scientific and economic concepts in an accessible manner.
• Collaborative Recognition: Bastioli often acknowledges the collective efforts of her colleagues and partners, fostering a sense of community and shared purpose.
• Visual Content: Her posts are complemented by images from events and infographics that enhance the message's impact.

Personal Branding & Company Growth

Bastioli effectively uses LinkedIn to position herself as a visionary leader in sustainable innovation. Her content not only promotes Novamont's mission but also educates and inspires her audience about the potential of the circular bioeconomy. By aligning her personal brand with the company's values, she reinforces Novamont's identity as a pioneer in environmental sustainability.

Standout Features on LinkedIn

• Consistent Messaging: Bastioli maintains a clear and consistent focus on sustainability and innovation across her posts.
• Thought Leadership: Her insights contribute to broader discussions on environmental policy and sustainable development.
• Authentic Engagement: She interacts with her audience in a genuine manner, responding to comments and participating in dialogues.

Key Takeaways for LinkedIn Growth

• Align Personal and Company Values: Integrating personal beliefs with company missions can create a cohesive and compelling brand narrative.
• Educate and Inspire: Sharing knowledge and experiences can position you as a thought leader and build trust with your audience.
• Celebrate Collective Achievements: Recognizing team efforts and partnerships can enhance credibility and foster community engagement.

Growth Opportunities

• Increase Posting Frequency: Regular updates can maintain audience engagement and expand reach.
• Diversify Content Formats: Incorporating videos, articles, and live sessions can cater to different audience preferences.
• Highlight Employee Stories: Showcasing team members' contributions can humanize the brand and demonstrate organizational culture.

Inspirational Profile For

• Sustainability Advocates: Individuals passionate about environmental issues can learn from Bastioli's integration of science and entrepreneurship.
• Female Leaders in STEM: Her journey exemplifies the impact of women in science and leadership roles.
• Innovators in Circular Economy: Those interested in sustainable business models can draw insights from her approach to integrating environmental and economic objectives.

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6. Miriam Cresta, CEO of JA Italia ETS

Expertise

Miriam Cresta is a seasoned nonprofit leader specializing in entrepreneurship education and corporate fundraising. As the CEO of JA Italia ETS, she has been instrumental in promoting financial literacy and entrepreneurial skills among young people in Italy. Her work has earned her recognition as one of the "TOP100 Unstoppable Women in Innovation" .

Company Overview: JA Italia ETS

JA Italia ETS is the Italian branch of Junior Achievement, a global nonprofit organization dedicated to preparing young people for employment and entrepreneurship. The organization offers programs that foster work readiness, financial literacy, and entrepreneurial skills, aiming to inspire and prepare youth to succeed in a global economy.

LinkedIn Content Strategy

Content Types

• Thought Leadership: Miriam shares insights on entrepreneurship education, financial literacy, and the importance of fostering an entrepreneurial mindset among youth.
• Program Highlights: She showcases successful initiatives and programs run by JA Italia, celebrating the achievements of participating students and educators.
• Event Participation: Miriam posts about her involvement in conferences, workshops, and panels, emphasizing the role of collaboration in driving educational innovation.

Engagement Tactics

• Storytelling: She uses narratives to illustrate the impact of JA Italia's programs on students' lives.
• Community Building: Miriam acknowledges the contributions of partners, educators, and volunteers, fostering a sense of community and shared purpose.
• Visual Content: Her posts often include photos and videos from events and programs, enhancing engagement and providing a glimpse into the organization's activities.

Personal Branding & Company Growth

Miriam effectively leverages LinkedIn to position herself as a thought leader in the field of entrepreneurship education. By aligning her personal brand with JA Italia's mission, she amplifies the organization's visibility and impact. Her authentic and passionate communication style resonates with a broad audience, from educators and policymakers to students and corporate partners.

Standout Features on LinkedIn

• Consistent Messaging: Miriam maintains a clear focus on youth empowerment and education throughout her posts.
• Authentic Voice: Her genuine enthusiasm and commitment to her work shine through, building trust and credibility.
• Strategic Networking: She actively engages with stakeholders across sectors, expanding JA Italia's reach and influence.

Key Takeaways for LinkedIn Growth

• Align Personal and Organizational Missions: Integrating your personal brand with your organization's goals can enhance authenticity and impact.
• Celebrate Success Stories: Sharing real-life examples of your organization's impact can inspire and engage your audience.
• Engage with Your Community: Recognizing the contributions of partners and stakeholders fosters a sense of shared purpose and collaboration.

Growth Opportunities

• Increase Posting Frequency: Regular updates can maintain audience engagement and showcase ongoing initiatives.
• Diversify Content Formats: Incorporating articles, interviews, and behind-the-scenes content can provide varied perspectives and deepen engagement.
• Highlight Impact Metrics: Sharing data and outcomes from programs can underscore the organization's effectiveness and attract potential partners.

Inspirational Profile For

• Nonprofit Leaders: Demonstrates effective strategies for promoting organizational missions through personal branding.
• Educators and Trainers: Offers insights into innovative approaches to entrepreneurship education.
• Corporate Social Responsibility Professionals: Showcases successful partnerships between nonprofits and corporations in driving social impact.