9 Spanish Female Executives to Follow on LinkedIn and Learn From
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Building a standout LinkedIn presence requires a clear strategy.
The most effective leaders know exactly how to position themselves, which content themes to own, and how to build lasting credibility with their audience.
We analyzed the LinkedIn presence of 9 Spanish female executives with Claude. We examined their core content themes, posting formats, engagement patterns, and overall strategy.
The result is a practical look at what successful executives are doing on LinkedIn, giving you actionable ideas you can use for your own LinkedIn strategy.
Need help putting these LinkedIn insights into practice? Start your free 14-day trial of Will - the LinkedIn content strategist in your pocket.
Ana Botín – Executive Chair, Banco Santander
Ana Botín spent eight years working in corporate and investment banking at JP Morgan before joining Santander in 1988.
Born in Santander, Spain, she represents the fourth generation of her family to serve at the helm of the financial group.
She served as Chief Executive Officer of Santander UK before taking over as Executive Chair of Banco Santander in 2014.
Beyond commercial banking, she founded Fundación CyD to strengthen university contributions to economic growth and created Fundación Empresa y Crecimiento to finance small and medium enterprises across Latin America.
About Banco Santander
Banco Santander serves over 180 million customers across Europe, North America, and South America. The institution stands as one of the largest financial service providers in the world.
LinkedIn Content Strategy Overview
Who should follow Ana: Banking executives, corporate communications leaders, investors, and anyone tracking European and American financial services.
Core Value Proposition: Ana positions herself as the human face of a global banking group, blending hard financial results with personal warmth, national pride, and genuine community connection.
Key Themes & Topics
- Corporate Milestones & Strategy - Her most substantive content category:
- Quarterly and annual results (record profit, customer growth, RoTE targets)
- Major deals like the Webster Bank acquisition and its regulatory progress
- Leadership appointments and succession announcements
- The ongoing "ONETransformation" strategic narrative
- National Pride & Sports - A recurring emotional thread, especially around Spanish football:
- World Cup and national team celebrations
- Real Racing Club, her local Cantabria football club
- Bilingual posts pairing Spanish text with English translations
- Community & Local Business - Personal visits that humanize the brand:
- Small producers and family businesses she visits directly
- Employee recognition, including long-tenured staff stories
- Philanthropic and cultural initiatives tied to Santander's foundations
- Personal Reflections - Occasional glimpses into family and legacy:
- Tributes to colleagues and mentors
- Stories connecting her grandfather's era to the present bank
- Recognition of her mother's public honors
Format & Presentation Style
- Mixed-length posts ranging from short celebratory captions to detailed strategic updates
- Bilingual content frequently posted in Spanish first, then English
- Heavy visual use with multiple photos and videos per post, often four or more images
- Warm, first-person voice that reads as personally written rather than corporate-approved
- Minimal hashtag use limited mainly to #ONETransformation
Engagement Strategy
- Direct gratitude - Frequently thanks specific employees, board members, and partners by name
- National moments - Leans into shared cultural experiences like football to build emotional connection
- Executive tagging - Regularly tags fellow leaders and colleagues to widen visibility and show team depth
- Storytelling over statistics - Even financial announcements are framed through people and culture, not just numbers
Performance Indicators
Posts consistently generate strong engagement, with reactions ranging from several hundred to well over a thousand on business updates, and spiking dramatically on football and national pride content. One of her best recent performing posts was her celebration of Spain's World Cup win, which drew over 6,600 reactions and more than 130 comments.
Overall Strategy Summary
Ana is building herself as a relatable steward of a massive institution, someone who can announce a multibillion dollar acquisition one day and celebrate a local cheese producer the next. This range, corporate authority paired with personal warmth, is what sets her apart from more sterile executive accounts.
Belén Garijo – CEO, Sanofi
Belén Garijo began her professional career as a practicing physician in Madrid at Hospital Universitario La Paz after earning her medical degree from the University of Alcalá.
Her move into pharmaceutical management brought her to oversee commercial operations across Europe and North America.
She broke corporate ground when she became Chief Executive Officer of Merck KGaA in 2021, making her the first woman to lead a DAX40 company in Germany.
In February 2026, she assumed the role of CEO at global healthcare leader Sanofi.
About Sanofi
Sanofi operates across global biopharmaceutical markets with a presence in over 90 countries. The company develops treatments in immunology, vaccines, and specialized care for millions of patients worldwide.
LinkedIn Content Strategy Overview
Who should follow Belén: Pharma and life sciences executives, healthcare investors, patient advocacy leaders, and anyone following major leadership transitions in the industry.
Core Value Proposition: Belén presents herself as a purpose-driven pharma leader whose scientific credibility and personal warmth carry through a major career transition, from steering Merck Group to taking the helm at Sanofi.
Key Themes & Topics
- Leadership Transition & Legacy - The dominant storyline in her recent activity:
- Her farewell from Merck Group after five years as CEO
- Her return to Sanofi as its first female CEO
- Reflections on culture, standards, and what she leaves behind
- Patient-Centric Purpose - A consistent throughline across companies:
- Reporting on co-created patient metrics and trust-building initiatives
- Stories about scientific pioneers, like Santiago Ramón y Cajal
- Framing every strategic decision around patient impact
- Corporate Performance - Detailed, numbers-driven updates:
- Quarterly and half-year results with specific growth figures
- The multi-chapter "Bar Raised" retrospective series covering financial performance
- Site visits and operational deep dives, including a trip to China
- Personal & Family Moments - Occasional glimpses beyond the corner office:
- Her nephew's medical school graduation
- Renewing her own Hippocratic oath
- Warm exchanges with former colleagues marking her departure
Format & Presentation Style
- Long, reflective narratives often structured with bullet points or emoji markers
- Video updates paired with written context, especially around quarterly results
- First-person storytelling that blends personal history with corporate milestones
- Hashtag use tied to specific campaigns like #BarRaised, #PatientCommunityPromise, and #sanofistories
- High third-party engagement with senior colleagues writing detailed tribute posts about her
Engagement Strategy
- Milestone framing - Uses career transitions and anniversaries as natural engagement triggers
- Data-backed credibility - Grounds emotional appeals in specific, verifiable metrics
- Gratitude toward teams - Regularly credits colleagues and local teams by name and location
- Cross-company goodwill - Colleagues from her prior company amplify her moves, extending reach naturally
Performance Indicators
Her posts draw consistently strong engagement, typically in the thousands of reactions with dozens of comments. One of her best recent performing posts was her farewell video from Merck Group, which drew over 6,600 reactions and more than 230 comments, reflecting how career transition content resonates deeply with her professional network.
Overall Strategy Summary
Belén is using LinkedIn to narrate a career inflection point as a leadership case study, turning her move from Merck to Sanofi into a sustained story about purpose, resilience, and patient impact. The strategy works because it treats a personal transition as proof of a broader leadership philosophy, not just an announcement.
Carlota Pi Amorós – Co-founder & CEO, Holaluz
Carlota Pi Amorós earned her degree in industrial engineering before completing a master's degree at Universitat Politècnica de Catalunya and an MBA at IESE Business School.
Driven by a goal to reform traditional power generation, she co-founded green energy company Holaluz in Spain in 2010.
Her focus on green energy led to her appointment on the advisory board of Breakthrough Energy, the clean energy investment fund founded by Bill Gates.
She advocates for rooftop solar adoption and decentralized power management across Southern Europe.
About Holaluz
Holaluz achieved annual revenues exceeding €500 million in 2021 and serves over 400,000 residential and business customers. It operates as Spain's first energy retailer providing electricity from 100% renewable sources.
LinkedIn Content Strategy Overview
Who should follow Carlota: Energy sector professionals, startup founders, sustainability leaders, and anyone interested in Spanish and Catalan entrepreneurship
Core Value Proposition: She positions herself as the founder-voice behind Holaluz's mission, blending hard business milestones with an unusually personal, culturally rooted presence that makes a corporate energy brand feel human.
Key Themes & Topics
- Energy Transition Advocacy - Her most substantive content pillar:
- Distributed generation, battery storage, and virtual power plants
- Grid resilience lessons tied to real events, like the Iberian blackout
- Company results and operational milestones framed as proof points for the transition
- Founder Story & Company Milestones - Personal history woven into business updates:
- Anniversary posts recounting Holaluz's founding
- Reflections on building the company through ups and downs
- Recognition and awards tied back to the founding team
- Culture & Identity - A distinctive layer most executives skip:
- Posts written in Catalan alongside Spanish and English
- Personal passions like celebrating Rosalía and Barcelona pride
- Family moments, including celebrating her daughter
- Events & Advocacy - Conference panels and industry visibility:
- Women in energy and leadership panels
- Industry summits like Net Zero Europe and South Summit
- Team and partner recognition posts tagging colleagues by name
Format & Presentation Style
- Short, exclamation-driven posts mixed with longer narrative reflections
- Multilingual - switches naturally between Catalan, Spanish, and English depending on the moment
- Heavy hashtag use - recurring tags like #esPosible, #keepRowing, and #TheRooftopRevolution anchor her brand
- Visual support - event photos, team images, and occasional charts for data-driven posts
- Personal tagging - regularly credits colleagues, partners, and co-founders by name
Engagement Strategy
- Brand hashtag consistency - the same handful of tags appear across nearly every post, reinforcing recall
- Founder-led amplification - occasionally adds her own commentary when sharing company or team content
- Emotional register - leans into pride, gratitude, and enthusiasm rather than polished corporate language
- Community tagging - name-tagging teammates and partners turns posts into mini shoutouts that invite engagement
Performance Indicators
Most posts land in a modest range of 20 to 90 likes, with panel recaps and results updates performing steadily in that band. One of her best recent performing posts, marking Holaluz's 15th anniversary with a personal story about founding the company with her father and co-founders, broke well past her typical range with over 1,300 reactions and 143 comments. It shows her audience responds far more to authentic founder narrative than to standard corporate updates.
Overall Strategy Summary
Carlota is building a founder brand rooted in place and personal identity as much as business results. She is not trying to sound like every other energy executive. By writing in Catalan, celebrating local culture, and sharing family moments alongside serious industry commentary, she makes Holaluz's mission feel personally carried rather than corporately managed.
María Jesús Almazor – COO, Telefónica Tech
María Jesús Almazor built an executive career in telecommunications, advancing to serve as Chief Executive Officer of Telefónica Spain.
She later stepped into the Chief Operating Officer role for Cybersecurity and Cloud at Telefónica Tech.
In this role, she guides enterprise digital transformation across European and American markets.
About Telefónica Tech
Telefónica Tech maintains 15 Virtual Data Center nodes globally to deliver managed cloud, cybersecurity, IoT, and data processing services to enterprise clients. The organization provides localized data sovereignty and high security hosting for public institutions and commercial enterprises.
LinkedIn Content Strategy Overview
Who should follow María Jesús: Digital transformation leaders, cybersecurity and cloud professionals, and executives navigating AI governance
Core Value Proposition: She positions herself as a pragmatic voice on enterprise technology, translating AI, cloud, and cybersecurity trends into business decisions rather than technical jargon.
Key Themes & Topics
- AI and Data Strategy - Her most frequent focus. Posts breaking down where the real value sits:
- Data governance and data spaces as a competitive advantage
- Agentic AI and the shift toward autonomous decision making
- The balance between innovation and control
- Cybersecurity and Digital Trust - Regular, data-backed commentary:
- Rising cyberattack statistics in Spain
- Passkeys replacing traditional passwords
- Digital identity frameworks like eIDAS 2.0
- Business Milestones - Company growth framed as industry proof points:
- New talent and technology hubs
- Strategic partnerships across Latin America
- Regional expansion announcements
- Leadership and Talent Philosophy - A recurring undertone across technical posts:
- Technology as an amplifier of human talent, not a replacement
- Diverse teams as a driver of better transformation outcomes
- Simplicity and focus over piling on more tools
- Causes and Culture - Occasional but high-performing:
- Breast cancer awareness campaigns with Telefónica colleagues
- Women in STEM and leadership advocacy around International Women's Day
Format & Presentation Style
- Short, rhythmic sentences built for scanning, often just a few words per line
- Rhetorical contrast structures like "it's not about the tool, it's about what you do with it"
- Arrow and pointer bullets (→, 👉) used to walk through lists and conclusions
- Data-forward posts citing specific statistics to back up claims
- Dense hashtag blocks in Spanish covering both broad themes and niche subtopics
Engagement Strategy
- Question endings - many posts close by asking readers if they are ready or prepared for a given shift
- Numbered frameworks - breaking complex topics into three or four clear conditions or principles
- Cause participation - joining company-wide campaigns and tagging colleagues who took part
- Consistent posting rhythm - a steady cadence of one to two posts per week across a mix of technical and human interest topics
Performance Indicators
Her posts typically land between 60 and 200 likes, with technical and leadership content performing reliably in that middle range. One of her best recent performing posts, announcing the opening of a new talent and technology center in Granada, pulled in 445 likes and 19 reposts, well above her usual numbers. Cause-driven posts, like her breast cancer awareness contribution, also broke past 400 likes, showing that both company milestones and personal solidarity moments outperform her standard thought leadership content.
Overall Strategy Summary
María Jesús is building herself as a grounded translator between deep tech shifts and business reality. She is not chasing hype around AI. Instead, she keeps returning to governance, trust, and people as the real differentiators, which sets her apart from voices that only celebrate new technology without questioning how it should be controlled.
María Benjumea – Founder & CEO, South Summit
María Benjumea launched her entrepreneurial career at age 25 with her first business project, Taller del Arte.
She went on to create Círculo de Progreso and Infoempleo in 1995 before founding South Summit in 2012.
Her work in startup ecosystem development earned her Spain's Gold Medal for Merit at Work in 2016.
She serves as an independent director at Prosegur Cash and leads the Riotinto Foundation.
About South Summit
South Summit gathers more than 22,000 physical and virtual attendees, 8,000 startups, and 1,600 investors managing a combined portfolio of $135 billion. The platform connects technology ecosystems across Europe, Latin America, and North America.
LinkedIn Content Strategy Overview
Who should follow María: Startup founders, investors, ecosystem builders, and anyone tracking Spain's innovation and entrepreneurship scene
Core Value Proposition: She positions herself as the driving force and public face of South Summit, using her platform almost entirely to champion the event, its community, and the people who make it happen.
Key Themes & Topics
- South Summit Event Coverage - By far her dominant theme. Nearly every post ties back to the event:
- Recaps celebrating attendance numbers, startups, and investors
- Announcements building anticipation ahead of each edition
- Milestones like the 15th anniversary and economic impact figures for Madrid
- High-Profile Recognition - Content built around prestige and visibility:
- King Felipe VI's recurring presence at South Summit
- Leadership awards given to prominent figures like Luiza Helena Trajano
- Institutional partners and sponsors named and thanked by name
- AI and Innovation Positioning - Framing South Summit within current tech conversations:
- AI Convergence as the theme for the newest edition
- AI and defense, cybersecurity, and technological sovereignty for Europe
- New formats like the AI Forum and hands-on Buildathon sessions
- Gratitude and Team Culture - A constant undertone across nearly every post:
- Thanking her team, partners, institutions, and speakers extensively
- Emotional reflections on the effort behind each edition
Format & Presentation Style
- Long, narrative posts built around a single event moment or milestone
- Statistics-heavy - attendee counts, funding raised, startup numbers, and international participation percentages appear constantly
- Extensive tagging of partners, institutions, and individuals in nearly every post
- Photo and video support - most posts include event imagery or short clips
- Consistent hashtags anchored around #SouthSummit26 and #AIConvergence
Engagement Strategy
- Gratitude-first structure - posts often open or close with thanks to a long list of contributors
- Prestige signaling - royal visits and high-profile awards are used to reinforce the event's stature
- Numbers as proof - economic impact and participation figures back up claims about South Summit's relevance
- Community tagging - naming individuals and organizations turns posts into shared moments people are likely to engage with
Performance Indicators
Most of her posts land comfortably between 100 and 375 likes, with event announcements and recaps consistently performing well. One of her best recent performing posts, announcing that King Felipe VI would once again attend South Summit Madrid, reached 512 likes. It shows that royal or high-prestige moments outperform even her strong baseline of event-related content.
Overall Strategy Summary
María is building herself as synonymous with South Summit itself. Her personal brand and the event's brand are nearly inseparable. Rather than diversifying into broader thought leadership, she concentrates almost entirely on amplifying the ecosystem she built, which reinforces her credibility as the person who made it happen year after year.
Laura Urquizu – CEO, Red Points
Laura Urquizu began her business career managing corporate operations at Arthur Andersen, CAN Corporation, and Caja Navarra.
She assumed leadership of Barcelona-founded Red Points, transforming its business model into an automated technology platform.
Under her leadership, Red Points grew into a fast scaling software company, earning her recognition among the top global CEOs of SaaS companies in 2021.
She was also listed among the 50 most influential women entrepreneurs in European tech by EU-Startups.
About Red Points
Red Points protects over 1,300 global brands against counterfeiting, online piracy, and brand impersonation. Operating from Barcelona and New York, its platform analyzes 2.7 billion data points monthly and has removed over 26 million illegal listings.
LinkedIn Content Strategy Overview
Who should follow Laura: Brand protection and cybersecurity leaders, SaaS founders, and anyone tracking how AI is reshaping fraud prevention and entrepreneurial ecosystems.
With over 23,000 followers, Laura has built a substantial platform around her role as President and CEO of Red Points.
Core Value Proposition: Laura positions herself as the face of the "AI against AI" fight against online fraud, blending product news from Red Points with broader thought leadership on AI's impact on business and human skills.
Key Themes & Topics
- Product & Company Milestones - Her most concrete content pillar:
- Major launches like Red Points' Deepfake Protection solution
- Company anniversaries and growth milestones, such as a decade of fighting fraud
- Industry conference presence at events like INTA and IACC
- AI Thought Leadership - A recurring analytical thread:
- Essays on which human skills AI cannot replace, like curiosity and empathy
- Commentary on whether SaaS is dying or mutating
- Framing Red Points' technology bet as validated by industry trends
- Entrepreneurial Community - Deep ties to founder networks:
- Extensive coverage of Endeavor events like the Winter Games in Andorra
- Panel participation at startup gatherings like 4YFN
- Heavy tagging of fellow founders, investors, and mentors
- Personal Philosophy & Reflection - An unexpected but consistent voice:
- Commentary on generational shifts, like her take on Gen Z
- Values-driven posts using metaphor, such as her Star Wars reflection on energy and leadership
- Bilingual posts moving between English and Spanish depending on audience
Format & Presentation Style
- Long-form narrative posts that build an argument or tell a story rather than short updates
- Numbered lists used to structure thought leadership content
- Extensive hashtag use tied to AI, fraud, and industry themes
- Bilingual delivery, often posting the same reflection in both English and Spanish
- Heavy community tagging, especially in event recap posts
Engagement Strategy
- Personal conviction framing - Writes in first person with strong opinions rather than neutral reporting
- Community amplification - Tags dozens of founders and collaborators in ecosystem posts
- Narrative continuity - Consistently returns to the "AI against AI" framing that ties product news to broader industry commentary
- Cross-posting - Reshares Red Points' own company updates alongside personal commentary
Performance Indicators
Engagement is strong and consistent, typically ranging from several dozen to over 200 reactions. One of her best recent performing posts was her recap of the Endeavor Winter Games, which drew over 260 reactions and more than 40 comments.
Overall Strategy Summary
Laura is using LinkedIn to position herself as a founder-leader at the frontier of AI-driven fraud protection, while also building a personal brand rooted in entrepreneurial community and reflective thought leadership. This dual approach, part product evangelist and part philosophical voice, gives her content range beyond typical corporate updates.
Susana Voces – General Manager, Entradas.com
Susana Voces developed a professional track record in digital marketplace expansion and international e-commerce.
She spent years leading commercial strategy as General Manager for eBay in Spain and Italy.
She went on to serve as Global Vice President for Deliveroo in Spain and President of Adigital, the Spanish Association for the Digital Economy.
She currently leads operational development for ticketing portal Entradas.com as CEO.
About Entradas.com
Entradas.com operates as a ticket sales portal in Spain within the CTS Eventim network, selling tickets for major music concerts, theater productions, and sporting events. The platform connects event organizers with live entertainment audiences nationwide.
LinkedIn Content Strategy Overview
Who should follow Susana: Digital economy policymakers, e-commerce leaders, tech association members, and anyone tracking Spain's digital transformation and AI governance debates.
Core Value Proposition: Susana positions herself as a data-driven voice for Spain's digital economy, using her role as President of Adigital to translate policy and economic trends into clear, actionable insight.
Key Themes & Topics
- Digital Economy Policy & Data - Her core content pillar:
- Statistics on e-commerce growth, GDP contribution, and market projections
- Analysis of European digital sovereignty and AI infrastructure gaps
- Advocacy for institutional representation of fast-growing sectors like e-commerce
- Op-Ed & Thought Leadership - Regular published commentary:
- Columns for outlets like El Mundo Financiero
- Reflections connecting past sector lessons, such as early e-commerce, to present challenges like AI
- Consistent framing around competitiveness and regulation
- Women in Tech & AI Leadership - A recurring advocacy thread:
- Panels and roundtables on women leading digital transformation
- Youth programs like Ambassador for a Day, focused on girls building AI solutions
- Framing gender diversity in tech as an economic efficiency issue, not just representation
- Industry Engagement & Infrastructure - Hands-on association work:
- Site visits to data centers and digital infrastructure providers
- Jury participation for awards like Marketplace Night
- Coverage of Adigital's annual assembly and reports
Format & Presentation Style
- Data-heavy writing with specific percentages, figures, and year-over-year comparisons
- Structured arguments often building from a statistic to a broader policy reflection
- Extensive hashtag clusters, frequently five or more tags per post covering economic and digital themes
- Formal, policy-oriented tone consistent across nearly all posts
- Bilingual awareness, primarily in Spanish with occasional English hashtags
Engagement Strategy
- Institutional credibility - Leans on Adigital's annual reports and studies as evidence
- Cross-promotion - Links to press coverage and published columns
- Coalition building - Regularly thanks and tags fellow panelists, government bodies, and partner organizations
- Consistent hashtag identity - Recurring tags like #EconomíaDigital and #Adigital reinforce her association's brand alongside her own
Performance Indicators
Engagement is modest and steady, typically ranging from a couple dozen to around 50 reactions with limited comments. One of her best recent performing posts was her contribution to a roundtable on women leading digital transformation, which drew over 50 reactions.
Overall Strategy Summary
Susana is using LinkedIn to build authority as a policy voice for Spain's digital economy, leaning on data and institutional credibility rather than personal storytelling. Her strategy trades broad viral appeal for consistent positioning as a go-to source on e-commerce, AI governance, and digital competitiveness.
Clara Lapiedra – Founder & CEO, Aula Magna Business School
Clara Lapiedra built her early career in strategic management consultancy before founding her own enterprises.
Recognizing a gap in executive training tailored for female leaders, she created Aula Magna Business School as an online business education institution.
She serves as Stanford's official Women in Data Science ambassador for Barcelona and Madrid and launched the Wompreneur network.
Her educational programs support professional development for women in business.
About Aula Magna Business School
Aula Magna Business School offers digital executive education tailored for female leaders across management, data analytics, and corporate diversity. Over 92% of graduates earn professional promotions within six months of completing their studies.
🔗 Visit Aula Magna Business School
LinkedIn Content Strategy Overview
Who should follow Clara: Women in business, HR and DEI leaders, education entrepreneurs, and professionals interested in data science upskilling or work-life flexibility.
Core Value Proposition: Clara positions herself as an advocate and builder of platforms for women in business and tech, combining her role running Aula Magna Business School with a personal voice on flexible work and career equity.
Key Themes & Topics
- Women in Data Science & Tech - Her signature initiative:
- Her role as Barcelona and Madrid ambassador for Stanford's WiDS program
- Graduations and cohorts from Aula Magna's big data and analytics programs
- Advocacy for more women in data roles to reduce algorithmic bias
- Personal Reflections on Work - A distinct, more intimate content thread:
- Thoughts on remote work, productivity, and presence versus results
- How she restructures her schedule around her children's school calendar
- Candid takes on client relationships that clashed with her values
- Academic & Professional Milestones - Career-building announcements:
- Her appointment as Core Faculty at UPF Barcelona School of Management
- Recognition through initiatives like WE Gender Lab's WEWomen feature
- Awards and rankings tied to her CEO profile
- Women's Career Equity - Data-driven advocacy content:
- Statistics on motherhood's impact on women's careers
- Discussions from events like IESE's IWIL sessions
- Open questions posed to spark discussion on conciliation and leadership
Format & Presentation Style
- Emoji-led structure using icons as visual bullet points throughout posts
- Mix of Spanish and English, often depending on the audience or topic
- Extensive individual tagging, crediting dozens of collaborators, speakers, and students by name
- Personal, conversational tone, especially in reflective posts
- Direct questions to the audience to invite comments and discussion
Engagement Strategy
- Community amplification - Tags large numbers of program participants and partners per post
- Discussion prompts - Frequently closes posts with a direct question to readers
- Cross-promotion - Shares press coverage and partner reposts alongside her own commentary
- Hashtag clusters - Uses consistent tags like #AMBS, #WiDS, and #WomenInBusiness to build a recognizable content identity
Performance Indicators
Engagement is steady rather than viral, typically in the dozens of reactions with active comment threads on personal or reflective posts. One of her best recent performing posts was her announcement of joining UPF Barcelona School of Management as Core Faculty, which drew over 120 reactions and dozens of comments.
Overall Strategy Summary
Clara is using LinkedIn to build a personal brand around women's advancement in data and business, weaving her institutional work at Aula Magna together with candid personal commentary on flexible work and motherhood. This blend of advocacy and authenticity makes her feel accessible even as she builds institutional credibility.
Eva García Ramos – Co-founder & CEO, WIVI Vision
Eva García Ramos co-founded WIVI Vision alongside optometrist Dr. Juan Carlos Ondategui-Parra to transform visual health assessment.
Together, they designed a system utilizing 3D gaming and artificial intelligence to assess and train visual capabilities.
Approved by the Spanish Ministry of Health as a medical device, WIVI Vision continues its international market expansion.
About WIVI Vision
WIVI Vision measures more than 50 parameters across visual areas using 3D clinical games, reaching a 100% recovery rate in treated visual dysfunction cases in under three months. The technology operates in over 70 specialized optical centers across Spain and closed a €4 million Series A investment round.
LinkedIn Content Strategy Overview
Who should follow Eva: Health tech investors, MedTech founders, Catalan innovation ecosystem players, and anyone interested in vision therapy or women-led biotech ventures.
Core Value Proposition: Eva positions herself as a builder of ecosystems, not just a company founder, using her dual roles as WIVI Vision's CEO and President of Catalonia.Health to connect her venture's story to a wider healthcare innovation movement.
Key Themes & Topics
- Company Milestones at WIVI Vision - Her most frequent content type:
- Regulatory achievements, such as advancing to Class IIa medical device certification
- ISO certifications and compliance progress
- Framing each milestone as proof of long-term rigor and patient trust
- Ecosystem Leadership - Reflecting her role at Catalonia.Health:
- Community events like the annual Summer BBQ gathering
- Recognition of the broader Catalan health innovation network
- Extensive credit given to sponsors, board members, and collaborators
- Awards & Recognition - A steady stream of industry acknowledgment:
- Finalist status at events like Premios DUX
- Personal accolades tied to Forbes lists and innovation awards
- Framing recognition as validation for the team, not just herself
- Gratitude-Driven Storytelling - A defining stylistic trait:
- Long lists of named collaborators, teammates, and partners in nearly every post
- Consistent emphasis on collective effort behind each achievement
Format & Presentation Style
- Bilingual posts written first in Spanish, then translated into English
- Long-form, detailed captions that name individuals, organizations, and sponsors extensively
- Multiple images per post, typically from events or team gatherings
- Heavy hashtag use, often five or more per post covering ecosystem, sector, and campaign tags
- Warm, appreciative tone that reads as sincere rather than promotional
Engagement Strategy
- Extensive tagging of partners, sponsors, and team members to widen organic reach
- Community framing - Positions company wins as ecosystem wins
- Consistent gratitude loops - Every milestone circles back to thanking patients, professionals, or collaborators
- Cross-posting - Reposts WIVI Vision's own company updates to reinforce message consistency
Performance Indicators
Engagement is modest but steady, with most posts drawing dozens of reactions and a handful of comments. One of her best recent performing posts centered on the Catalonia.Health Summer BBQ gathering, reflecting how community-oriented content outperforms purely regulatory or corporate updates.
Overall Strategy Summary
Eva is using LinkedIn to position herself as a connective force in Spain's health innovation scene, where her own company's progress and her ecosystem leadership role reinforce each other. The strategy trades viral reach for credibility, building trust through consistent, detail-rich acknowledgment of the community around her.
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