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If you're already active on LinkedIn but feel like your content isn’t getting the results you want, you came to the right place.
We used ChatGPT to analyze the LinkedIn strategy of ten Ukrainian executives, and the results were eye-opening.
Whether you're looking to refine your content strategy, boost engagement, or simply learn from the best, studying how these executives show up on LinkedIn will give you actionable insights you can apply immediately.
Here's your roadmap to leveling up your LinkedIn game in 2025 and beyond.
Looking to build your personal brand but struggling to find the time? Start your free Will trial and create high-performing LinkedIn posts in minutes, not hours.
Victoria Repa – CEO & Founder, BetterMe
Victoria Repa grew up in a small village in the Donetsk region before moving to Kyiv to study economics. She launched BetterMe in 2017 with a small team and a goal to make health accessible to everyone.
Her leadership faced a massive test during the full-scale invasion of Ukraine. She managed to keep her business running while prioritizing the safety of her team.
Victoria pivoted the company focus to include mental health support for Ukrainians. She proves that a business can grow globally while staying true to its roots.
Who Should Follow Victoria Repa?
- Founders building health and wellness startups
- Leaders managing teams through crises or instability
- Women in tech looking for role models
About BetterMe
BetterMe is a behavioral healthcare company with two main apps focusing on physical and mental health.
The platform covers workouts, nutrition, and mindfulness, ensuring that people of all ages, physical abilities, and economic backgrounds can embark on a journey to well-being
LinkedIn Content Strategy
Victoria shares updates on how her company adapts to working in a war zone. She frequently posts about the intersection of physical health and corporate productivity.
Her feed often highlights media appearances and conferences where she represents Ukrainian business. She uses these moments to discuss resilience and leadership under pressure.
What Makes Victoria Repa Different?
She combines tech CEO achievements with the raw reality of running a company during a war.
Victoria speaks openly about the responsibility of business leaders to support their national economy during difficult times.
Key Takeaways for Your LinkedIn Strategy
- Share how external challenges shape your leadership decisions
- Post consistent updates about your company milestones to show stability
- Use media features to build authority in your niche
Where Victoria Repa Can Grow (on LinkedIn)
Victoria could share more specific day-to-day operational stories from her team. Showing the small wins alongside the big media headlines would add a personal touch.
Daria Leshchenko – CEO & Founder, SupportYourApp
Daria Leshchenko started her journey in the customer support industry early. She realized that support was often an afterthought for tech companies.
She founded SupportYourApp to change this dynamic. Daria viewed support agents not just as workers but as a creative part of the client's team.
Her approach involves treating client customers like her own. This philosophy helped her build a global outsourcing company from Kyiv.
Who Should Follow Daria Leshchenko?
- Customer experience professionals
- Founders looking to scale their support operations
- Women entrepreneurs in the service industry
About SupportYourApp
SupportYourApp provides outsourced customer support services for tech companies.
The company focuses on hiring support consultants who match the culture of the client. They operate globally with hubs in several countries.
LinkedIn Content Strategy
Daria posts about company culture and the art of customer service. She frequently shares photos from industry events and team gatherings.
Her content highlights the human side of outsourcing. She focuses on the people behind the headsets and the environments they work in.
What Makes Daria Leshchenko Different?
Daria blends art and tech in her leadership style. She treats her office spaces like art galleries and emphasizes creativity in a typically dry industry.
She speaks about the "human touch" in an era where everyone is rushing toward automation.
Key Takeaways for Your LinkedIn Strategy
- Highlight your company culture through visual content
- Discuss the philosophy behind your service, not just the features
- Celebrate your team members publicly to build trust
Where Daria Leshchenko Can Grow (on LinkedIn)
Daria could publish more written content about the specific challenges of scaling a service business. Short video tips on handling difficult customer situations would also add value to her profile.
Tim Soulo – CMO, Ahrefs
Tim Soulo joined Ahrefs when it was a smaller player in the SEO market. He took a unique approach by refusing to track ROI on every single marketing activity.
He admits he did not know much about SEO when he started. Tim learned by doing and testing.
His transparency about marketing experiments helped Ahrefs become a dominant name in the industry. He writes often about ignoring standard marketing advice.
Who Should Follow Tim Soulo?
- Digital marketers and SEO specialists
- SaaS founders interested in product-led growth
- Content creators looking for distribution tips
About Ahrefs
Ahrefs is a software suite for SEO analysis and marketing.
Tim’s personal site mentions that Ahrefs reached $100M ARR (Annual Recurring Revenue) by focusing on the product rather than sales teams.
LinkedIn Content Strategy
Tim challenges popular marketing wisdom. He shares data from Ahrefs' own studies to disprove common SEO myths.
His posts are conversational and often start with a contrarian opinion. He engages heavily in the comments section to debate ideas.
What Makes Tim Soulo Different?
Tim does not use corporate jargon. He speaks plainly about what works and what fails.
He openly criticizes "best practices" that do not bring results. This honesty makes his advice trusted among marketers who are tired of fluff.
Key Takeaways for Your LinkedIn Strategy
- Share data that contradicts popular beliefs in your industry
- Admit what you do not know to build authentic connections
- Engage with people who disagree with you in the comments
Where Tim Soulo Can Grow (on LinkedIn)
Tim could share more about the management side of his role. Insights on leading a remote marketing team would interest a broader audience of executives.
Alyona Mysko – Founder & CEO, Fuelfinance
Alyona Mysko worked in finance for various companies and saw the same problem repeatedly. Startups failed because they did not understand their numbers.
She decided to fix this by creating a tool that manages finances without the boredom of spreadsheets. Alyona wanted to replace the need for an expensive CFO for early-stage companies.
Her mission is to save startups from running out of cash due to poor planning.
Who Should Follow Alyona Mysko?
- Startup founders managing their own books
- Finance professionals working in tech
- Investors looking for red flags in startup financials
About Fuelfinance
Fuelfinance provides financial management and planning for startups. It acts as a cloud-based financial department.
The company helps founders organize their P&L, cash flow, and financial projections.
LinkedIn Content Strategy
Alyona makes finance funny. She uses memes and simple language to explain complex financial concepts like "burn rate" or "EBITDA."
She shares lessons learned from her own fundraising journey. Her content often includes templates or checklists for founders.
What Makes Alyona Mysko Different?
She removes the fear from finance. Alyona speaks the language of a founder, not a banker.
Her use of humor in a serious industry sets her apart. She proves that financial reporting does not have to be dry.
Key Takeaways for Your LinkedIn Strategy
- Use humor to make boring topics interesting
- Provide downloadable resources or value in every post
- Share your own mistakes to help others avoid them
Where Alyona Mysko Can Grow (on LinkedIn)
Alyona could expand her content to cover macro-economic trends affecting startups. Short video breakdowns of financial news would fit her style well.
Nataliya Mykolska – Founder & CEO, Dattalion
Nataliya Mykolska served as the Deputy Minister of Economic Development and Trade of Ukraine. When the war started, she realized the world needed to see the truth.
She founded Dattalion to aggregate photos and videos from the frontlines. Her goal was to give international media and governments verified information.
Nataliya moved from trade negotiations to fighting an information war. She uses her network to advocate for Ukraine globally.
Who Should Follow Nataliya Mykolska?
- Journalists and researchers covering Eastern Europe
- Government relations professionals
- Anyone interested in crisis communication
About Dattalion
Dattalion is a "data battalion" that collects and stores footage of the war in Ukraine.
It provides a database of video and photo evidence for media outlets and government bodies. The project aims to fight disinformation with verified facts.
LinkedIn Content Strategy
Nataliya posts urgent updates about the situation in Ukraine. She shares interviews she gives to global news networks like CNN or BBC.
Her content focuses on the economic and human cost of the war. She calls on international business leaders to take specific actions.
What Makes Nataliya Mykolska Different?
She bridges the gap between government and the private sector. Nataliya understands how to speak to policymakers and CEOs alike.
Her content is raw and urgent. It serves a higher purpose of national defense rather than just business growth.
Key Takeaways for Your LinkedIn Strategy
- Use your platform to advocate for causes you believe in
- Tag relevant organizations to increase the reach of your message
- Share recordings of your public speaking engagements
Where Nataliya Mykolska Can Grow (on LinkedIn)
Nataliya could share more about the technology and organization behind Dattalion. Explaining how they verify data would add another layer of authority to her profile.
Volodymyr Semenyshyn – CRO, SoftServe
Volodymyr Semenyshyn has spent nearly two decades at SoftServe. He worked his way up through various leadership roles to become the Chief Revenue Officer.
He focuses on how large enterprises can use technology to stay competitive. Volodymyr leads global teams and manages client relationships across different continents.
His career shows the value of long-term dedication to a single company.
Who Should Follow Volodymyr Semenyshyn?
- Enterprise sales leaders
- IT consultants and executives
- Professionals interested in digital strategy
About SoftServe
SoftServe is a global IT consulting and digital services company.
They work with healthcare, retail, and energy companies to build software and manage big data. They have thousands of employees worldwide.
LinkedIn Content Strategy
Volodymyr shares insights on global technology trends. He posts about generative AI and its impact on business operations.
He frequently highlights the achievements of the SoftServe team. His tone is professional and focused on industry leadership.
What Makes Volodymyr Semenyshyn Different?
Volodymyr brings a calm, corporate perspective. He focuses on long-term strategy rather than quick hacks.
He connects technological advancements directly to business outcomes. This makes his content valuable for decision-makers.
Key Takeaways for Your LinkedIn Strategy
- Focus on macro-trends that affect your clients
- Celebrate team wins to show leadership
- Maintain a consistent and professional tone
Where Volodymyr Semenyshyn Can Grow (on LinkedIn)
Volodymyr could share more personal stories from his early days at SoftServe. Hearing about his career progression would be inspiring for younger employees.
Alex Fedotoff – CEO & Founder, Gethookd.AI
Alex Fedotoff started in the e-commerce world and learned the hard way that ads are expensive. He realized that the creative element was the biggest variable in success.
He built an agency to solve this and then added AI to the mix. Alex focuses on testing thousands of ad variations to find winners.
He moved from Ukraine to the US and built a massive personal brand around Facebook advertising.
Who Should Follow Alex Fedotoff?
- E-commerce brand owners
- Media buyers and performance marketers
- DTC (Direct-to-Consumer) founders
About Gethookd.AI
Gethookd.AI is a platform that helps brands create and test user-generated content (UGC) for ads.
Alex’s personal site mentions he has managed over $100 million in ad spend. The company focuses on high-performance creative assets.
LinkedIn Content Strategy
Alex posts tactical advice on how to lower customer acquisition costs. He breaks down successful ad structures.
He shares screenshots of results and specific frameworks. His content is very practical and aimed at people spending money on ads right now.
What Makes Alex Fedotoff Different?
Alex is obsessed with results. He does not talk about branding in the abstract.
He focuses entirely on performance. His advice is specific enough that you can apply it immediately to an ad account.
Key Takeaways for Your LinkedIn Strategy
- Give away specific tactics that solve expensive problems
- Use screenshots to prove your expertise
- Write short, punchy sentences that are easy to read
Where Alex Fedotoff Can Grow (on LinkedIn)
Alex could discuss the leadership challenges of running an AI company. His content is heavy on marketing tactics but lighter on business operations.
Vladyslav Podoliako – Founder & CEO, Belkins
Vladyslav Podoliako saw that most B2B lead generation was spammy and ineffective. He wanted to build an agency that used data better.
He founded Belkins to help companies fill their sales pipelines without ruining their reputation. Vladyslav focuses on the technical side of email deliverability and research.
He built Belkins into a top-rated agency by focusing on the details that others ignored.
Who Should Follow Vladyslav Podoliako?
- B2B sales professionals
- Agency owners
- Business development managers
About Belkins
Belkins is a B2B lead generation agency. They set appointments for their clients through cold outreach.
Vladyslav’s focus is on hiring the right people to drive growth. They handle the entire sales funnel for clients.
LinkedIn Content Strategy
Vladyslav writes about the mechanics of sales. He discusses email deliverability, list building, and sales development representative (SDR) management.
He also shares updates on Belkins' growth and awards. His posts often give a look inside the operations of a service business.
What Makes Vladyslav Podoliako Different?
He treats outbound sales as a science. Vladyslav explains the technical reasons why emails go to spam.
He is transparent about the challenges of running a large agency. He shares what metrics actually matter for growth.
Key Takeaways for Your LinkedIn Strategy
- Explain the technical details that others overlook
- Share your company’s growth metrics to build authority
- Post consistent tips for your specific niche
Where Vladyslav Podoliako Can Grow (on LinkedIn)
Vladyslav could share more video content analyzing sales emails. "Tear-downs" of bad cold emails would be highly engaging for his audience.
Stacy Pavlyshyna – COO & Co-founder, Awesomic
Stacy Pavlyshyna co-founded Awesomic to fix the slow process of hiring designers. She went through the Y Combinator accelerator, which shaped her view on speed and growth.
Stacy focuses on the operational side of connecting companies with design talent. She managed to keep the company growing even while dealing with the war in Ukraine.
Her journey involves constant learning and adapting to the fast movement of the startup world.
Who Should Follow Stacy Pavlyshyna?
- Startup founders looking for design help
- Operations managers
- Women in the startup ecosystem
About Awesomic
Awesomic is a platform that matches startups with vetted designers.
Users pay a subscription to get design tasks done quickly. The service covers everything from logos to UI/UX design.
LinkedIn Content Strategy
Stacy shares insights from the Y Combinator experience. She posts about the importance of speed in startups.
Her content highlights the work of designers on the platform. She also shares personal milestones and the reality of being a female founder.
What Makes Stacy Pavlyshyna Different?
Stacy brings a youthful energy to the operations world. She focuses on community and culture.
She is open about the support network needed to run a startup. Her posts feel personal and encouraging.
Key Takeaways for Your LinkedIn Strategy
- Share lessons from prestigious programs or accelerators
- Highlight the work of your community or users
- Keep your tone optimistic and forward-looking
Where Stacy Pavlyshyna Can Grow (on LinkedIn)
Stacy could write more about the specific operational tools Awesomic uses. Deep dives into their internal workflows would be valuable to other COOs.
Vira Tkachenko – CTIO & Co-founder, MacPaw
Vira Tkachenko started as a developer and moved into leadership at MacPaw. She manages the technology strategy for one of Ukraine's most famous software companies.
Vira had to lead her engineering teams through blackouts and air raids. She focused on keeping products online while ensuring her team was safe.
Her leadership style involves a mix of deep technical knowledge and human empathy.
Who Should Follow Vira Tkachenko?
- Software engineers and CTOs
- Apple ecosystem developers
- Leaders managing remote technical teams
About MacPaw
MacPaw develops software for macOS and iOS. Their most famous product is CleanMyMac.
They also created Setapp, a subscription service for Mac apps. The company is a major player in the Apple software market.
LinkedIn Content Strategy
Vira posts about engineering culture and cybersecurity. She shares how MacPaw builds software that millions of people use.
She also advocates for women in technology. Her posts often feature the initiatives MacPaw takes to support Ukraine.
What Makes Vira Tkachenko Different?
Vira is a technical leader who speaks about human safety. She balances the need for product uptime with the reality of war.
She provides a perspective on how to build resilient technical systems under extreme pressure.
Key Takeaways for Your LinkedIn Strategy
- Discuss technical challenges and how you solved them
- advocate for diversity in your industry
- Share how your team maintains quality under pressure
Where Vira Tkachenko Can Grow (on LinkedIn)
Vira could share more code-level or architectural insights. Technical articles about macOS development would attract a very specific and high-value audience.
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