On LinkedIn, effort doesn’t always equal impact. Even well-prepared content can feel invisible, leaving you unsure about what actually works.

But still, there's always room for improvement and even a small tweak can make a huge difference.

The good news? Will can help you analyse your content and tell what to stop doing. And the best part? It only takes a few minutes.

How to fix your LinkedIn strategy

Step 1: Connect Will to your LinkedIn

Already using Will? You’re set. New here? Connect your profile and start right away with a message like

Hey Will, what should I stop doing?

Step 2: Let Will do the heavy lifting

Will analyses what you said, how you said it, and how your audience reacted. He spots the moments where you captured attention and the posts where you lost it.

Step 3: Get feedback you can actually use

Will doesn’t deal in vague advice. He points to specific posts and shows you what to keep and what to cut.

Here’s how that sounds:

• “Most of your posts are reflections. Try including opinion pieces, lessons learned and how to tips.”
• “Stop leaving posts to open-ended without context or follow-up.”
• “Stop being to apologetic or explaining away your decisions befoer sharing your actual story. Starting strong is more memorable."

So now you know what doesn't work, you can ask Will how to improve your LinkedIn posts. Below are also five common mistakes professionals tend to make and how to fix them.

Five things to stop doing on LinkedIn right now

Stop posting just to “stay visible”

When you post without a message or goal, people notice. It weakens your authority instead of building it. Will shows you which posts landed so you can focus on the ones that matter.

Stop copying what works for others

That format or hook might have worked for someone else—but their tone, timing, and audience aren’t yours. Will gives you insights based on your content and your data.

Stop overthinking every word

That hook you rewrote six times? The CTA you obsessed over? Most of it doesn’t matter. Will highlights what actually triggered engagement—and what didn’t—so you can stop chasing perfection.

Stop sounding like an ad

People don’t follow ads. They follow people. If your content feels like a pitch, it won’t perform. Will shows you when your tone was off—and when you nailed authenticity.

Stop ignoring the data

LinkedIn analytics can feel overwhelming. Will translates the numbers into clear, usable feedback. No dashboards. No digging. Just insights you can act on.