10 Italian Female Executives Crushing it on LinkedIn in 2026
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We studied the LinkedIn activity of 10 Italian female executives to find the patterns behind their strongest content. By using Claude, we evaluated their posts, looking at topics, formats, engagement, positioning, and how they turn their expertise into content people want to read.
The goal isn't to copy their posts. It's to see what they're doing differently and find ideas you can apply to your own LinkedIn strategy.
From the subjects they return to, to the formats they use, to the way they build authority around their expertise, each profile offers practical ideas you can test yourself.
Here’s what we found.
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Bianca Arrighini – CEO & Co-Founder, Factanza Media
Bianca Arrighini studied economics at Bocconi University before completing her master's degree at IE Business School.
During her university years in Milan, she noticed that traditional news media struggled to communicate effectively with younger generations.
In 2020, she co-founded Factanza Media alongside Livia Viganò to make daily news accessible through short-form social media content.
Her work in digital publishing earned her recognition on the Forbes Italy 100 Under 30 list in 2021.
About Factanza Media
Factanza Media is a digital media startup based in Milan that creates social-first content to inform under-35 audiences. The platform has built an audience of over 1 million followers across its social channels.
LinkedIn Content Strategy Overview
Who should follow Bianca: Gen Z and millennial readers, media entrepreneurs, social impact professionals, and anyone interested in youth culture, psychology, and Italian media
Core Value Proposition: As CEO and co-founder of Factanza Media, Bianca positions herself as a translator between complex social, political, and psychological issues and the generation living through them, using her own reflections rather than corporate messaging to do it.
Key Themes & Topics
- Generational and Social Justice Issues - Her strongest and most consistent theme. Posts on the lived reality of being young in Italy today:
- Social mobility, inequality, and the myth of "if you want it, you can get it"
- Youth underrepresentation in politics, media, and business
- Documentary work with CESVI on child poverty and abandoned neighborhoods
- Psychology and Personal Reflection - Accessible breakdowns of psychological concepts applied to everyday life:
- Negativity bias and how it shapes decision making
- Loneliness, connection, and the fear of vulnerability, often through cultural references like Schopenhauer's hedgehog metaphor
- Digital fatigue and the tension between constant connectivity and mental health
- Political and Cultural Commentary - Sharp, personal takes on current events:
- Direct commentary on political figures and the normalization of extreme rhetoric
- Critiques of the Overton window and how public discourse shifts unnoticed
- Gender and patriarchy, often tied back to personal childhood memories
- Media Industry and AI Commentary - Reflections from her position running a media company:
- Concerns about AI generated content flooding LinkedIn and eroding attention
- The responsibility that comes with communication in a saturated feed
- Factanza's own research initiatives, like the AIM Observatory with Ipsos Doxa
Format & Presentation Style
- Long-form, confessional posts that open with a personal hook or provocative question before widening into a broader social argument
- Minimal hashtag use compared to more corporate profiles, letting the writing carry the post
- Strong narrative structure - short paragraphs, rhetorical questions, and a clear turn from personal story to societal point
- Mixed media support - photos, video, and the occasional data chart tied to Factanza research
- Soft calls to action - link to full reports or event sign ups placed in the first comment rather than the post itself
Engagement Strategy
- Vulnerability as a hook - she frequently opens with a memory, doubt, or admission before making her argument, which invites comments rather than just reactions
- Cause partnerships - recurring collaborations with organizations like CESVI anchor her content in tangible social projects, not just commentary
- Cross-promotion with Factanza Media - many posts double as previews or extensions of her company's editorial and research output
- Community building through Generazione Sospesa, a project she launched to give the "suspended generation" a platform beyond her own feed
Performance Indicators
Her posts consistently draw strong engagement, often in the hundreds of reactions, with several posts crossing 1,000 reactions and well over 100 reposts. One of her best recent performing posts, on the Generazione Sospesa project addressing Italy's underrepresented youth, drew more than 1,600 reactions, close to 60 comments, and over 100 reposts. Posts that blend a personal opinion with a clear political or generational stake tend to outperform purely informational content.
Overall Strategy Summary
Bianca is building herself as the voice of a generation that feels unheard, using her platform at Factanza Media to turn personal reflection into cultural commentary with real reach. Unlike executives who lean on frameworks and career advice, her authority comes from proximity to her audience's actual experience, which makes her content feel more like a peer's honest take than a thought leader's lecture.
Francesca Moriani – CEO, Var Group
Francesca Moriani grew up in Fucecchio, Florence, competing as a ski champion before entering corporate management.
She earned her Business Administration degree from the University of Pisa and completed an MBA at the University of Brighton.
Her IT career started at IBM in Dublin as a Telesales Manager in 2003. She later joined Computer Gross as Credit Manager before stepping into executive leadership at Var Group in 2014.
In 2024, she received the Microsoft Power Women Award and published her management book "Braveship" in 2025.
About Var Group
Var Group is an IT digital services provider operating across 16 countries worldwide, including Italy, Germany, the USA, and Switzerland. As part of the Euronext STAR-listed Sesa Group, Var Group employs over 1,000 people and ranked among the Top 10 Best Workplaces Italy 2025.
LinkedIn Content Strategy Overview
Who should follow Francesca: CEOs and executives navigating organizational change, leadership and culture practitioners, and anyone interested in flat, self-managed organizational models
Core Value Proposition: As CEO of Var Group and author of "Braveship," Francesca positions herself as a leader willing to publicly question her own authority, sharing the real, uncomfortable process of decentralizing power inside a growing company
Key Themes & Topics
- Organizational Transformation and Distributed Leadership - Her strongest and most consistent theme:
- Moving Var Group away from hierarchy toward circles and distributed responsibility
- The personal discomfort of a CEO stepping back from being the "final word"
- Practical mechanics like check-in rituals and explicit decision boundaries
- Braveship Book and Vodcast Content - A major content pillar built around her published work:
- Interviews with notable guests (Olympic champion Jury Chechi, linguist Vera Gheno, journalist Silvia Boccardi) exploring courage and leadership
- Reflections on writing the book itself and reader reactions
- Presentations at institutional venues, including the Italian Senate
- AI and Organizational Readiness - Connecting technology to her core transformation theme:
- Arguments that AI amplifies existing organizational dysfunction rather than fixing it
- Balancing human judgment with AI agents in decision making
- Company Milestones and Culture - Var Group's growth and recognition used as proof points:
- Great Place to Work certification for a fourth consecutive year
- International expansion (Mexico, DACH region, Andorra)
- Acquisitions and new business launches like 4IT Solutions and iSquared
Format & Presentation Style
- Long-form, deeply reflective posts structured around a personal realization or uncomfortable truth, often building to a pointed one-line conclusion
- Heavy use of bold Unicode formatting to highlight key phrases within the body text, creating visual emphasis without traditional formatting tools
- Rhetorical questions as openers, drawing readers in before making her point
- Multilingual posting across Italian, English, and occasionally Spanish depending on the audience
- All original content - no reposts appear in her recent activity, reinforcing a consistent personal voice
Engagement Strategy
- Vulnerability and self-questioning as her signature move - her best posts admit doubt or difficulty rather than project certainty
- Guest-driven content through the Braveship vodcast, extending her reach into other people's audiences
- Consistent hashtag branding around Braveship and thematic tags like #wellbeing and #leadership
- Tagging guests and colleagues generously, encouraging cross-engagement from their networks
Performance Indicators
Francesca's posts perform very strongly and consistently, with most reflective posts pulling well over 150 reactions. One of her best recent performing posts, questioning how career progress is measured without a traditional org chart, reached 857 reactions and 88 comments. Another, on redefining what it means to be a CEO after deliberately clarifying roles and decision rights, drew 779 reactions and 91 comments, showing her introspective leadership content consistently outperforms her company news posts.
Overall Strategy Summary
Francesca is building herself as a thought leader on courageous, non-hierarchical leadership, using her own company as a live case study. Her willingness to expose uncertainty and internal struggle, rather than only showcase wins, is what sets her content apart and drives unusually high engagement for an executive account. The Braveship book and vodcast give her a durable content engine that extends well beyond typical corporate updates.
Giada Dattoli Zhang – CEO & Co-Founder, Mulan Group
Giada Dattoli Zhang grew up in Italy as the eldest daughter of Chinese immigrants who opened a Chinese restaurant in Cremona.
During her school years, she used dictionaries and classic literature to master Italian and overcome language barriers.
After working in finance and banking in Italy and London, she took over as CEO of Mulan Group in 2018.
Today, she also serves as president of Red Club x Cartier and founded the non-profit organization Women in Finance.
About Mulan Group
Mulan Group produces and distributes fresh Asian ready-to-eat dishes across Europe. In 2019, the company opened a 4,000-square-metre production facility, and its products are currently stocked in over 15,000 retail stores.
LinkedIn Content Strategy Overview
Who should follow Giada: Founders and CEOs balancing parenthood and leadership, food and consumer goods professionals, and people interested in authentic entrepreneurial storytelling
Core Value Proposition: As CEO of Mulan Group, Giada positions herself as a young founder who refuses to separate motherhood from leadership, using her own life as proof that vulnerability and business results can coexist.
Key Themes & Topics
- Motherhood and Leadership - Her strongest and most consistent theme. Posts that fuse personal milestones with professional identity:
- Announcements tied to her three children, including pregnancy and birth
- Reflections on guilt, exhaustion, and redefining what a "good mother" or "good CEO" looks like
- The idea that becoming a parent made her a more human, more intentional leader
- Personal Growth and Reflection - Candid, confession style posts around milestones:
- An annual personal "board meeting" with herself on her birthday
- Lessons learned turning 31 while running a company and expecting a third child
- Honest admissions about fear, guilt, and the pressure to appear put together
- Gender Equity in Business - Posts that turn her own hiring and leadership decisions into public reflection:
- A hiring post highlighting how few women applied for a procurement role
- Commentary on the unequal load women carry across work and family
- Recognition and awards tied to women in business
- Mulan Group Company Updates - Business content showing the company in action:
- Trade fair appearances like TuttoFood and PLMA
- Cultural events such as the Chinese New Year celebration
- Customer stories that highlight the human impact of the product
Format & Presentation Style
- Long, confessional storytelling that opens with a personal image or moment before connecting it to a broader lesson
- Bold stylized text used for key lines and turning points within longer posts
- Numbered lists for reflective content, such as birthday lessons or leadership takeaways
- Photo-led posts for family and personal milestones, often candid rather than polished
- Minimal hashtag use on personal posts, heavier tagging on company and event content
Engagement Strategy
- Radical personal transparency - sharing pregnancy, childbirth, and guilt in detail invites an emotional response well beyond a typical executive post
- Direct asks to her network, such as requesting referrals for a role or asking commenters to type a word for more information
- Company and personal content interwoven, with Mulan Group posts often following directly from her own reflections
- Milestone-driven posting, timing personal posts around births, birthdays, and recognitions like Forbes lists
Performance Indicators
Her posts generate some of the strongest engagement of any profile in this set, frequently in the hundreds of reactions and occasionally well into the thousands. One of her best recent performing posts, marking her inclusion on a Forbes Italia list alongside a family photo, drew over 3,000 reactions, 80 comments, and 70 reposts. Posts that combine a personal or family milestone with a leadership reflection consistently outperform pure company updates.
Overall Strategy Summary
Giada is building herself as proof that founder identity and motherhood do not have to be told separately, turning her own life stages into some of the most engaging content in this group. Where most executives keep personal and professional content in separate lanes, her strategy merges them deliberately, and the results show it works.
Melissa Ferretti Peretti – VP & Country Manager, Google Italy
Melissa Ferretti Peretti earned her degree from Sapienza University in Rome and later completed a Master's at SDA Bocconi.
She began her career at Accenture in digital strategy before working at Vodafone.
She went on to serve as CEO of American Express Italy and Senior Vice President for Germany, Austria, Switzerland, and the Middle East.
In September 2022, she was appointed Vice President and Country Manager of Google Italy.
About Google Italy
Google Italy serves as the Italian operational arm of global technology firm Google, delivering cloud solutions, digital training programs, and AI infrastructure.
LinkedIn Content Strategy Overview
Who should follow Melissa: Tech and AI leaders, marketing and business executives, and anyone interested in how AI is reshaping retail, research, and creativity in Italy
Core Value Proposition: As VP and Country Manager of Google Italy, Melissa translates Google's global AI strategy into an Italian business and cultural context, pairing product and industry news with personal reflection
Key Themes & Topics
- AI and Its Business Applications - Her dominant and best-performing theme:
- AI agents transforming retail and shopping
- Google Search evolving through AI integration
- Sector-specific AI use cases in luxury, research, and security
- Google Product and Industry Moments - News-driven content tied to Google's calendar:
- Annual "Un Anno di Ricerche" trends report
- Google.org funding announcements for nonprofits and research institutes
- Product launches like AI-powered virtual try-on and Gemini-driven gaming experiences
- Leadership and Career Reflection - Drawing on her broader executive background:
- Lessons from 8 years as CEO of American Express on aligning finance and marketing
- Commentary on generational fear of technological change
- Personal recognition, including becoming a LinkedIn Top Voice
- Personal and Cultural Storytelling - Occasional but high-performing:
- Childhood memories in Sardinia tied to reflections on parenting and screen time
- Reflections that connect personal experience to broader technology themes
Format & Presentation Style
- Polished, narrative-driven posts that often open with a personal or emotional hook before pivoting to a business point
- Bilingual posting, mixing Italian and English depending on the audience and event
- Sparing but purposeful emoji use to mark key moments rather than decorate text
- Strong visual support for events and announcements, paired with tags of Google colleagues and partners
- All original content - no reposts appear in her recent activity, indicating a deliberate personal-voice approach
Engagement Strategy
- Personal storytelling as a hook - her highest-performing posts blend a relatable human moment with a broader industry insight
- Executive access as content - meetings with Google global leadership (such as the EMEA president) become shareable moments
- Minimal hashtag use, reserved mostly for thematic tags like AI or specific initiatives
- No newsletter or external funnel - engagement stays native to LinkedIn
Performance Indicators
Melissa's posts perform strongly and consistently, with most original posts drawing well over 100 reactions. One of her best recent performing posts, on AI shifting from an abstract idea to a practical question of "how can it help me," reached 772 reactions and 82 comments. A personal post about summers in Sardinia and screen-free childhoods also performed exceptionally, pulling 477 reactions and 32 comments, showing her personal storytelling resonates as strongly as her AI commentary.
Overall Strategy Summary
Melissa is building herself as a high-profile executive voice who humanizes big tech in Italy. Her strategy pairs corporate AI messaging with genuine personal reflection, which keeps her content from reading as pure PR. This combination of scale (through Google's brand and reach) and personal authenticity gives her some of the strongest and most consistent engagement numbers among comparable executives.
Darya Majidi – CEO & Founder, Daxo Group
Darya Majidi is an Italian-Iranian computer scientist with over 30 years of technology experience.
At age 28, she founded her first startup, Synapsis, as a spin-off of the Sant'Anna School of Advanced Studies.
Since 2005, she has served as CEO of Daxo Group.
She created AIxGirls, a free summer tech camp in Volterra that has trained over 120 high school girls in AI and data science.
She is also the author of "Donne 4.0" and president of the Donne 4.0 association.
About Daxo Group
Daxo Group provides AI maturity diagnostics and digital transformation consulting for over 200 corporate clients. It was the first company in Italy accredited under ISO 30415:2021 for Diversity and Inclusion policies applied to digital transformation.
LinkedIn Content Strategy Overview
Who should follow Darya: Gender equality advocates, AI ethics and policy watchers, women in tech and business leadership, and anyone interested in the intersection of AI and social impact
Core Value Proposition: Darya blends deep AI expertise with three decades in the field and outspoken gender advocacy, positioning herself as a voice for women's empowerment in an AI-driven economy through her roles at UN Women Italy, AIxALL, and Daxo Group
Key Themes & Topics
- Gender Equality and Women's Rights - Her most frequent and highest-performing theme:
- Advocacy tied to global events (Afghanistan, Iran, violence against women)
- HeForShe galas and UN Women Italy initiatives
- Data-driven posts on the female leadership gap and gender bias in AI outputs
- AI Literacy and Education - A structured, ongoing effort to demystify AI for a general audience:
- Free mini-courses through AIxALL covering prompt engineering, neural networks, and machine learning basics
- Practical explainers on how she personally uses AI tools day to day
- Commentary on AI's uneven impact on women's employment
- Institutional and Policy Engagement - Building credibility through formal channels:
- Testimony to parliamentary commissions on demographic transition
- Research partnerships with SDA Bocconi on financial autonomy and decision making power
- Commentary on the EU AI Act's enforcement phase
- Personal and Reflective Posts - Humanizing content woven throughout:
- Travel and family reflections, including her relationship with her daughter
- Birthday gratitude posts and behind-the-scenes glimpses of a packed schedule
Format & Presentation Style
- Short, punchy, opinion-forward posts rather than long structured breakdowns, often opening with a provocative question or claim
- Stylized Unicode text used for headlines within posts (bold serif-style characters) to draw the eye before the body copy
- Heavy hashtag use compared to most executives, tagging topics like AI, gender, and specific initiatives in nearly every post
- Personal photography from events and travel rather than branded graphics
- All original content - no reposts appear in her recent activity, which is unusual and signals a deliberate personal-voice strategy
Engagement Strategy
- Direct address to the reader - frequently speaks straight to "you," especially men, in calls for allyship
- Community-building through initiatives - AIxALL and Donne 4.0 give her recurring content pegs beyond one-off commentary
- Data as a hook - statistics on gender gaps in leadership and AI are used to open posts and drive discussion
- Comment-driving topics - her most debated posts touch on gender and AI bias, drawing far more comments than her institutional recap posts
Performance Indicators
Her posts range widely, from single-digit reactions on quiet informational updates to well over 300 on her most resonant advocacy content. One of her best recent performing posts, comparing the Taliban's treatment of women to broader patterns of control, drew over 300 reactions and 34 comments. A post using ChatGPT to illustrate gender bias in AI outputs also performed strongly, with 244 reactions and 45 comments, her highest comment count of the period.
Overall Strategy Summary
Darya is building herself as an authentic, opinionated advocate rather than a polished corporate spokesperson. Her strategy leans on personal conviction and lived experience, using AI expertise as a platform to drive gender equality conversations rather than the other way around. This makes her content less predictable and more debate-generating than typical executive accounts, at the cost of a less consistent, less "on-brand" feed.
Fiorella Passoni – CEO & Board Member, Edelman Italy
Fiorella Passoni has built a 30-year career in public relations and communications marketing, spending over two decades at Edelman.
She became General Manager of Edelman Italy in 2001 and joined Edelman's European Executive Team in 2008.
In 2013, she was admitted to the Council for the United States and Italy to foster binational economic relations.
About Edelman Italy
Edelman Italy operates as the Italian branch of global communications firm Edelman, managing offices in Milan and Rome. The office coordinates communications campaigns across 17 affiliate markets.
LinkedIn Content Strategy Overview
Who should follow Fiorella: Communications and PR executives, board members, and women pursuing senior leadership across corporate and nonprofit governance
Core Value Proposition: As CEO of Edelman Italy and a board member across multiple institutions, Fiorella positions herself as a communications and trust expert who applies decades of stakeholder and reputation strategy to her own leadership journey and to the causes she serves.
Key Themes & Topics
- Trust, Communication, and Brand Strategy - Her professional core, drawing on Edelman's research:
- The Edelman Trust Barometer and what it reveals about brand credibility
- Longevity marketing and how organizations should think about aging audiences
- How trust and relevance are built over time rather than declared
- Board Governance and Institutional Leadership - Frequent updates from her various board roles:
- Reappointments and responsibilities at AmCham, the Andrea Bocelli Foundation, and IWF
- Reflections on what serving on a board actually teaches a leader
- The responsibility of representing an organization's mission and values
- Women's Leadership and Sisterhood - A recurring focus tied to her role in the International Women's Forum:
- Recaps of leadership events and conferences with concrete takeaways
- The concept of sisterhood as a practiced discipline, not a slogan
- Reflections on the invisible labor many women leaders still carry
- Career Reflection - Personal essays tied to milestones in her own three-decade career:
- Lessons from working under more than twenty different leaders at the same company
- What sustains motivation and loyalty over a long career
- Framing her own path as an evolution rather than a straight line
Format & Presentation Style
- Long-form reflective posts, often opening with a question before unpacking a structured list of takeaways or lessons
- Numbered insights, frequently five per post, making dense conference or career content easy to scan
- Extensive hashtag use, mixing Italian and English terms tied to leadership, trust, and governance
- Photo galleries from events, board meetings, and conferences rather than produced graphics
- Heavy tagging of collaborators and fellow leaders, extending each post's reach into adjacent professional networks
Engagement Strategy
- Institutional credibility as content - nearly every post ties back to a named organization, report, or event, reinforcing her authority through association
- Gratitude and recognition - frequent thanks to colleagues, hosts, and fellow board members, which invites reciprocal engagement
- Research-backed commentary - Edelman data and reports appear regularly, giving her posts a research foundation rather than pure opinion
- Conference recap format - consistent five-takeaway structure turns event attendance into repeatable content
Performance Indicators
Her posts draw steady engagement, typically ranging from about a dozen to just over 200 reactions. One of her best recent performing posts, reflecting on 30 years at Edelman and the lessons learned working under 22 different leaders, drew 208 reactions and 16 comments. Personal career reflection consistently outperforms her more institutional or data-driven posts.
Overall Strategy Summary
Fiorella is building herself as a connective figure across the worlds of corporate communications, board governance, and women's leadership, using her professional expertise in trust and reputation to reinforce her own credibility in every post. Her content reads like a running record of institutional commitments and hard-won career lessons, which fits naturally with the boardrooms and forums that make up her audience.
Linda Serra – CEO & Co-Founder, Work Wide Women
Linda Serra studied law before transitioning into technology entrepreneurship in Bologna.
In 2013, she co-founded Work Wide Women to address the digital skills gap facing women in the workforce.
Her company won the Enel Women in Tech challenge with "Diversity @ Work," an interactive video game designed to train corporate teams on workplace inclusion.
About Work Wide Women
Work Wide Women is a social learning platform based in Bologna that trains women for future digital professions. The platform creates video games and educational courses focused on STEM skill development.
LinkedIn Content Strategy Overview
Who should follow Linda: HR leaders, DEI practitioners, LGBTQIA+ advocates, and anyone working on inclusion strategy inside organizations
Core Value Proposition: As CEO and co-founder of Work Wide Women and author of "Allenare all'Inclusione," Linda positions herself as the practitioner who turns diversity, equity, and inclusion from a moral talking point into a set of concrete, trainable workplace habits.
Key Themes & Topics
- DEI Education and Advocacy - Her core content pillar, focused on making inclusion practical:
- Everyday exercises for building inclusive meetings and workplace habits
- Data-driven posts on the gender pay gap, workplace equity, and LGBTQIA+ inclusion research
- Non-binary visibility and gender identity recognition in Italy
- Book Promotion - Ongoing content tied to "Allenare all'Inclusione," her book on inclusive mindset and language:
- Launch events, bookstore presentations, and reader reviews
- A dedicated LinkedIn newsletter that expands on themes from the book
- Store links to purchase directly
- Speaking Engagements and Media Appearances - Regular updates from her public-facing work:
- Podcast and panel appearances on inclusion and technology
- TEDx talks and public events on gender equality
- Conference and festival commentary connecting inclusion to business strategy
- Work Wide Women Company Content - Institutional posts from her company page, including a recurring video series and newsletter that track DEI news, research, and Pride Month campaigns
Format & Presentation Style
- Short, warm personal posts thanking collaborators, hosts, and reviewers, often paired with a linked company or partner post underneath
- Recurring branded formats like the DEI by Day video series and the DEI Snack News newsletter, giving her content a consistent publishing rhythm
- Heavy hashtag use, frequently ten or more per post, mixing Italian and English DEI terminology
- Carousel and video formats for data-heavy content, such as gender gap statistics or research findings
- Consistent bio-level call to action - her "Visit my store" link stays active across nearly every post, tying content back to book sales
Engagement Strategy
- Gratitude-driven networking - many posts publicly thank event partners, interviewers, and reviewers, extending reach into their networks
- Newsletter as a content engine - her "Allenare all'Inclusione" newsletter recurs across posts, turning single events into ongoing content
- Event promotion cadence - consistent build up and follow through for talks, panels, and book presentations
- Company and personal brand interplay - Work Wide Women's institutional content and her personal posts constantly reinforce each other
Performance Indicators
Her own posts typically draw modest but steady engagement, generally in the range of ten to fifty reactions. One of her best recent performing posts, a video announcement for her book's launch event, drew around 80 reactions and 16 comments. Personal, behind the scenes announcements tend to outperform her more instructional DEI content.
Overall Strategy Summary
Linda is building herself as the working practitioner behind the DEI conversation, using her book, her company, and her public speaking as three reinforcing pillars rather than relying on viral commentary. Her feed reads like an ongoing campaign in support of a larger mission, where consistency and credibility matter more than any single post's reach.
Barbara Poli – Chief Information & Technology Officer, GNV
Barbara Poli accumulated over a decade of experience at RINA, an international certification and engineering consulting firm.
She serves as Chief Information Technology Officer at ferry operator Grandi Navi Veloci (GNV), part of the MSC Group.
In September 2024, she was named one of Italy's 50 tech role models by InspiringFifty.
She also serves on the Board of Directors for emotional AI startup Kellify.
About GNV
Grandi Navi Veloci (GNV) is a major ferry line operating within the MSC Group. The company invests in booking digitization, real-time vessel monitoring, fuel consumption tracking, and onboard passenger Wi-Fi systems.
LinkedIn Content Strategy Overview
Who should follow Barbara: CIOs, IT executives, digital transformation leaders, and women pursuing senior technology leadership roles
Core Value Proposition: She positions herself as a sitting Group CIO turning enterprise AI adoption into real governance, ethics, and organizational change, using her own award-winning transformation work at GNV as proof rather than theory.
Key Themes & Topics
- Agentic AI and Enterprise Transformation - Her dominant theme. Posts explore how AI is moving from a productivity tool to an autonomous actor inside organizations:
- The rise of the "agentic enterprise" and what it means for CIOs
- AI's growing role in cybersecurity, including tools capable of finding vulnerabilities before attackers do
- The interpretability debate, citing voices like Dario Amodei on the risks of opaque AI systems
- GNV Company Milestones - Frequent pride posts tied to her employer's progress:
- New ship launches and fleet expansion
- GNV's CIO+ Italia Award for its AI-driven operations platform
- Public thanks to colleagues, jury members, and partners involved
- Italian Tech Ecosystem and Policy - Commentary on where Italy stands in the global innovation race:
- Italy's ranking in international innovation ecosystem reports
- Progress in Italian robotics and AI research
- Gaps in digital education and the need for AI literacy in schools
- Trending AI Product Commentary - Timely takes on new launches and shifts in the space:
- ChatGPT Atlas and the rise of agentic browsers
- AI's growing role in ecommerce and search behavior
- Broader risk framing, including AI's place in doomsday clock style warnings
Format & Presentation Style
- Long-form posts in Italian, occasionally paired with a full English translation for international events
- Heavy hashtag use, often mixing Italian and English tags in the same post
- Article-anchored commentary - regularly links to outlets like Ansa, The Economist, and Internazionale, adding her own reflection on top
- Visual support - ship photos, event galleries, and the occasional stylized text for recap posts
- Reflective closings - many posts end with a question to the reader rather than a hard call to action
Engagement Strategy
- Extensive tagging of colleagues, jury members, and event speakers, which extends each post into their networks too
- Frequent sharing of allied voices in her field, such as CIONET Italia and academic commentators, usually with her own framing attached
- No newsletter or sales funnel - her engagement is built on professional recognition and network visibility, not lead generation
- Recap posts around major events like CIOFEST and Dreamforce, positioning her as present at the industry's biggest conversations
Performance Indicators
Her posts generate a wide range of engagement, from roughly a dozen reactions on news commentary to nearly 300 on personal milestones. One of her best recent performing posts, announcing GNV's CIO+ Italia Award for its AI platform, drew close to 300 reactions and 35 comments. Company pride and personal recognition posts consistently outperform pure AI trend commentary.
Overall Strategy Summary
Barbara is building herself as a bridge between hands-on C-suite execution and public thought leadership on responsible AI. Rather than packaging herself around a course or framework, she uses her actual CIO record at GNV and her CIONET Advisory Board role as the proof points. The result reads less like a content marketing funnel and more like a running executive journal, which fits well with her senior, industry-insider audience.
Laura Gori – Founder & CEO, Way2Global
Laura Gori ran language services provider Trans-Edit Group before founding Way2Global as a sustainable translation agency.
She structured Way2Global as a Benefit Corporation and achieved B Corp Certification to combine business growth with social impact.
In September 2020, she reached the final stage of the Donna in Affari awards for female entrepreneurship.
About Way2Global
Way2Global is a certified Benefit Corporation translation agency based in Milan with an 80% female workforce. The company provides global localization services while supporting gender equality and flexible work structures.
LinkedIn Content Strategy Overview
Who should follow Laura: B Corp and Benefit Corporation founders, ESG and sustainability reporting professionals, women entrepreneurs, and anyone building community-driven leadership networks
Core Value Proposition: As Founder and CEO of Way2Global, a certified Benefit Corporation, Laura positions herself as an advocate translating B Corp values and ESG practice into honest, behind-the-scenes storytelling, while also building B Women Italy as a leadership community
Key Themes & Topics
- B Corp Journey and ESG Reporting - Her core content pillar, told with unusual candor:
- Recertification audits, integrated reports, and impact scores shared in detail
- Demystifying ESG for small and medium businesses ("PMI non hanno risorse" myth-busting)
- Milestones like winning the Oscar di Bilancio award after five years of attempts
- B Women Italy Community Building - A recurring content engine:
- Event promotion for talks, aperitivos, and panels in Milan and Rome
- Reflections on distributed, "circle not pyramid" leadership
- Community growth updates and testimonials from members
- Recognition and Awards - Used to mark progress and build credibility:
- FAB50 Gammadonna Prize, StartupItalia Unstoppable Women, Assolombarda Gender Equality Award
- Framed as milestones in a longer journey rather than standalone bragging points
- Sensitive Leadership and Advocacy - Softer, values-driven commentary:
- "Leadership Sensibile" event series on sensitivity as a leadership trait
- Digital dignity campaign against online abuse
- Occasional commentary on current events tied to human dignity
Format & Presentation Style
- Confessional, first-person storytelling with a strong narrative arc, often opening with a vulnerable or surprising line before revealing the point
- Frequent use of numbers and stats to ground emotional or values-based posts (certification scores, gender representation percentages, community size)
- Emoji as punctuation, not decoration, used sparingly to mark key moments or emotional beats
- Event promotion posts are short and direct, often just logistics with a hashtag string
- Some reposts of B Women Italy and partner content, roughly one in six of her recent activity, used to amplify community events
Engagement Strategy
- Vulnerability as a hook - her strongest posts share the messy or uncertain parts of her journey rather than polished wins
- Recurring hashtag branding - consistent use of #BenefitCorporation, #BCorp, #BWomenItaly across relevant posts
- Community amplification - promotes B Women Italy events heavily, treating her personal feed as a channel for the organization
- Tagging collaborators and hosts generously, which likely drives reciprocal engagement
Performance Indicators
Her event and logistics posts draw modest reactions, often in the single digits to twenties, while her reflective storytelling posts perform notably better. One of her best recent performing posts, marking the day her Integrated Report launched, and another recounting her B Corp recertification audit, each pulled 40 or more reactions with double-digit comments. Her single best recent performing post, a tribute to victims killed while protesting for freedom, reached 68 reactions with 6 reposts and no comments.
Overall Strategy Summary
Laura is building herself as a transparent, community-first advocate rather than a polished thought leader. Her feed works like a running journal of building a values-driven business, mixing hard ESG data with emotional honesty. This creates strong trust and loyalty within her B Corp and women's leadership circles, though the heavy event-promotion volume means engagement is uneven, with logistics posts underperforming her more personal storytelling.
Carla Masperi – CEO / Amministratore Delegato, SAP Italia
Carla Masperi earned her Economics degree from Università Cattolica del Sacro Cuore in Milan.
She gained IT management experience at IBM, Reply, and served as CIO of Ospedale San Raffaele from 2008 to 2013.
In March 2013, she joined SAP Italia as Database & Technology Director, becoming Chief Operating Officer for SAP Italia and Greece in July 2014.
In July 2022, she was appointed CEO (Amministratore Delegato) and President of SAP Italia.
About SAP Italia
SAP Italia operates as the Italian subsidiary of enterprise software company SAP, serving customers across cloud computing, supply chain management, and enterprise data analytics.
LinkedIn Content Strategy Overview
Who should follow Carla: Enterprise technology leaders, SAP customers and partners, Italian business executives, and HR and transformation leaders interested in how a major tech vendor operationalizes AI internally
Core Value Proposition: As CEO of SAP Italy, Carla positions herself as the human face of SAP's enterprise AI push in Italy, connecting boardroom strategy to real customer outcomes and internal culture
Key Themes & Topics
- Enterprise AI and the Autonomous Enterprise - Her dominant theme. Posts on how AI moves from concept to operational reality:
- The "Autonomous Enterprise" and "Autonomous Supply Chain" narratives
- Client transformation stories (Prysmian's automation results at SAP Innovation Awards)
- Ethical AI principles and SAP's approach to responsible development
- Corporate Events and Executive Storytelling - A steady stream of recaps from summits and internal gatherings:
- SAP Executive Summit, BTP and Data & AI Partner Forum, PKOM
- Employee meetings on AI adoption ("Grow with AI")
- Heavy tagging of colleagues, partners, and executives in every post
- Institutional and Policy Engagement - Positioning SAP as a partner to Italian institutions:
- Roundtable with the Ministry of Justice on AI in public administration
- Research collaboration with SDA Bocconi on AI adoption in Italy
- Sustainability alliance with Open-es and ENI
- Culture, Wellbeing, and Women in Leadership - Softer, people-first content:
- Internal wellbeing initiatives ("Unstoppable Wellbeing")
- Recognition as one of StartupItalia's 100 Unstoppable Women
- International Women's Month podcast feature
Format & Presentation Style
- Long-form reflective posts, often written in first person plural ("we" and "our team"), narrating events after the fact rather than teaching a concept
- Bilingual posting - a mix of Italian and English depending on the audience or event
- Photo carousels from live events instead of graphics or data visuals
- Light emoji use - sparingly placed checkmarks and sparkles rather than heavy formatting
- Extensive tagging of colleagues and partners in nearly every post, reinforcing a collaborative, team-first tone
Engagement Strategy
- No newsletter or external funnel - her content stays self-contained within LinkedIn rather than driving to another platform
- Community building through tagging - consistently credits named colleagues, clients, and partners, which likely drives comment activity from those tagged
- Repost mix - roughly six in ten of her activity items are reposts of SAP, partner, or media content rather than original posts, used to amplify company and industry narratives
- Minimal hashtag use compared to typical thought leader accounts
Performance Indicators
Original posts generate solid but not viral engagement, typically 80 to 190 reactions with modest comment counts (mostly under 10) and single-digit to low-teens reposts. One of her best recent performing posts, on the SAP Executive Summit's 18th anniversary and "Agents of Growth," pulled over 240 reactions.
Overall Strategy Summary
Carla is building herself as a credible, relationship-driven executive voice for enterprise AI in Italy. Her content works less as personal thought leadership and more as an extension of SAP's corporate narrative, humanized through events, gratitude, and named collaborators. The tradeoff is that her posts recap more than they teach, which caps viral potential but reinforces trust and closeness with her existing professional network.
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