Looking to build your personal brand on LinkedIn?

We used ChatGPT to identify 10 Serbian C-level executives worth following. They're consistently sharing practical insights, building real influence, and showing how to stand out on the platform without the noise.

Whether you're refining your approach or looking to see how top operators think, these leaders offer concrete lessons in doing LinkedIn right. Follow them to see what works.

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Dr. Milan Milanović – CTO, Trucking Hub

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Milan Milanović's career is a masterclass in technical evolution.

He holds a PhD in Computer Science and has spent over 20 years in the software industry. He transitioned from a hands-on engineer to a strategic leader, and he currently serves as the Chief Technology Officer at Trucking Hub.

Milan is also a Microsoft MVP, which is a distinction reserved for top-tier technology experts.

He has built a massive following by sharing deep technical insights with a community of over 250,000 professionals.

About Trucking Hub

Trucking Hub provides a specialized platform designed to streamline logistics and management for the trucking industry. While specific revenue numbers are not disclosed in public profiles, the company operates as a key US-based startup where Milan leads the technological roadmap. The company focuses on building scalable software systems to solve complex logistical challenges.

🔗 Visit Trucking Hub

LinkedIn Content Strategy Analysis

Who should follow Milan: Software engineers, engineering managers, architects, and technical leaders who want to grow beyond purely technical work into strategic, leadership, and career-defining roles.

Core Value Proposition: Milan positions himself as a "Chief Roadblock Remover and Learning Enabler" — a title that is part joke, part mission statement. With 270,764 followers, a Microsoft MVP award, a PhD in Computer Science, and 20+ years across finance, banking, energy, and telco, his proposition is clear: he helps engineers figure out the parts of their career that no computer science program teaches them.

Key Themes & Topics

1. Technical Deep-Dives — Structured breakdowns of engineering concepts with real-world grounding:
   • Software engineering vs. programming (Google's engineering principles, Hyrum's Law, the Beyoncé Rule)
   • Critical thinking as a developer skill — a 6-step framework drawn from his PhD experience
   • Algorithm and computer science resources (MIT Press trilogy, top developer blogs ranked by Hacker News upvotes)
   • AI's real impact on workload — referencing Harvard Business Review research on task expansion and cognitive overload
2. Career & Leadership Development — Helping engineers navigate the parts of the job that aren't in the docs:
   • How to stay relevant as AI reshapes team structures (Block laying off half its staff)
   • Becoming product-minded to stay close to revenue
   • Personal story content that humanizes the technical authority (tribute to his father's embedded programming books)
3. Trending Tech & Industry Commentary — Fast-turnaround takes on what matters to engineers right now:
   • AI-driven layoffs and what engineers should do in response
   • Friday humor posts (memes, short videos) that break up the feed and drive high reaction counts
   • Curated resource lists (developer blogs, free books, tools) that provide immediate value

‍

Format & Presentation Style

• Long-form posts with bold section headers and numbered lists — highly structured and easy to skim
• Mix of deep analytical posts and short punchy takes — he varies length deliberately
• Images and diagrams accompany most posts to reinforce the written argument
• Friday humor posts (videos, memes) are a consistent weekly pattern — lighter content that keeps the feed human
• Newsletter CTA appears in most posts, pointing readers to "TechWorld with Milan" (50,000+ weekly readers)

Engagement Strategy

• Newsletter integration — almost every post drives toward his Substack newsletter, turning LinkedIn reach into owned audience
• Sponsored content woven naturally into posts (e.g., Qodo sponsoring his newsletter breakdown)
• Friday humor series — a reliable weekly format that generates strong reactions (293 reactions, 17 reposts for a recent video)
• Reposts selectively — amplifies content that fits his narrative without requiring original production
• Hashtag usage: #developers, #softwareengineering, #meme, #fridayhumor, #techworldwithmilan

Performance Indicators‍

Post reactions range from 32 to 664, with his free MIT algorithm books post hitting 664 reactions and 69 reposts, his strongest recent performer. The Friday humor video pulled 293 reactions. His analytical posts (Software Engineering ≠ Programming, AI workload study) land in the 98–210 reaction range with solid repost counts of 7–17. Comment counts are modest (8–34), suggesting his audience prefers to react and share rather than debate.

Overall Strategy Summary

Milan is running a media operation disguised as a personal brand. The newsletter, the sponsored posts, the Patreon .NET bundle, the coaching services; LinkedIn is the top of a deliberate content funnel. What keeps it working is that the content itself is genuinely useful: free books, ranked blog lists, research breakdowns, and career advice grounded in 20+ years of real experience. The Friday humor posts are a smart pattern interrupt that keeps a wide audience engaged between the heavier analytical pieces. He is not just teaching coding, he is building the infrastructure of a sustainable one-person knowledge business.

Saša Popović – Co-Founder & CEO, Vega IT

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Saša Popović founded Vega IT in 2008 alongside a university colleague, using their own assets to build what would become a regional powerhouse.

He is a firm believer that a business is only as strong as the community it supports. Under his leadership, the company has maintained an annual growth rate of over 30% in terms of income and profit since its inception.

Today, he is a central figure in the Serbian tech ecosystem, serving as the Board President of the Digital Serbia Initiative.

About Vega IT

Vega IT is a software development and system integration firm that has grown to include over 800 professionals. The company has served more than 200 clients across 24 countries. Vega IT is known for its focus on employee satisfaction and its role in the Digital Serbia movement, aiming to make Serbia a global synonym for high-quality IT solutions.

🔗 Visit Vega IT

LinkedIn Content Strategy Analysis

Who should follow Sasa: Enterprise software buyers and decision-makers, investors, Serbian and regional tech ecosystem members, leaders in financial services and digital transformation, and anyone interested in the human side of building a 17-year-old technology company.

Core Value Proposition: Sasa presents himself as the builder-CEO archetype: a long-game entrepreneur who has grown Vega IT from a Serbian software shop into a global digital engineering firm with 800+ colleagues across Serbia, the UK, Saudi Arabia, Nigeria, and beyond. His brand is built on doing things the right way over a long time: trust, culture, mission, and work that actually means something.

Key Themes & Topics

1. Company Milestones & Global Expansion — Corporate news grounded in personal narrative:
   • Riyadh regional headquarters aligned with Saudi Vision 2030 — Sasa visited multiple times before committing
   • Temenos core banking implementations across Saudi Arabia and Qatar
   • Workers University of Novi Sad: 80 tonnes of garbage removed, 10,000 holes drilled, transformed into Vega IT HQ
2. Personal Challenges & Self-Experimentation — Vulnerability as differentiation:
   • Seven-day medically supervised fast with glucose monitor, smart ring, daily blood tests
   • Documented openly on LinkedIn (summary) and Instagram (daily video updates)
   • 549 reactions and 123 comments — his highest-performing recent post by a wide margin
3. Book & Author Identity — Long-term credibility signal with a civic dimension:
   • Book published in Serbian first; English edition to follow
   • All proceeds donated to the Vega IT Foundation for student scholarships in Serbia
   • Positions Sasa as someone who thinks in long narratives and takes community responsibilities seriously
4. Culture & Team Recognition — The human interior of a scaling company:
   • Company video made without professional actors — real Vega IT people, humorous, genuine
   • Shoutouts to partners and team members building banking infrastructure across continents
   • Ramadan reflection connecting fasting, discipline, and business leadership — culturally aware outreach

Format & Presentation Style

• Warm, personal tone — reads like someone you'd want to work for
• Moderate length: punchy paragraphs that build toward a human conclusion rather than a corporate one
• Heavy hashtag usage: #VegaIT, #LifeAtVegaIT, #DigitalTransformation, #Vision2030
• Photos and images in most posts — office openings, book signings, building transformations
• Occasional Serbian-language posts to address his local audience directly

Engagement Strategy

• Personal vulnerability as a reach lever — fasting post dramatically outperformed business announcements
• Cross-platform promotion: Instagram for daily video content, LinkedIn for the summary and reflection
• Visual transformation stories — before-and-after of the Workers University building pulled 1,096 reactions
• Audience-specific cultural outreach: Ramadan post signals genuine relationship with Middle East partners, not performative

Performance Indicators

‍Reactions range from 104 to 1,096 per post. Comment counts run from 0 to 123, with personal content consistently outperforming business updates. The Workers University building transformation (1,096 reactions, 72 comments) remains his all-time standout. The 7-day fast post (549 reactions, 123 comments) is his best recent performer.

Overall Strategy Summary

‍Sasa runs a CEO brand that is inseparable from Vega IT's identity — a strength and a risk. The personal posts (fasting, writing a book, signing copies in Riyadh) humanize a company that could otherwise read as another European software consultancy. The strategy works because Sasa himself is genuinely interesting: he builds companies, fasts for a week under medical supervision, donates book proceeds to scholarship funds, and opens offices abroad for reasons that go beyond revenue. The challenge as Vega IT scales is keeping that authenticity intact before the content becomes too polished to feel personal.

Marijana Gligorić – Co-Founder & CEO, Brigit.dev

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Marijana Gligorić began her career as a software engineer at companies like Levi9 and RT-RK before realizing that perfect code does not always equal a successful product.

This realization led her to study psychology, marketing, and sales, eventually co-founding brigit.dev.

Her multidisciplinary approach earned her the title of Young Woman Entrepreneur of 2022 by the Regional Cooperation Council.

She is a vocal advocate for user-centric design and the importance of market research in the development process.

About Brigit.dev

Brigit.dev is a software engineering and product development agency specializing in FinTech, SaaS, and AI. The company acts as a one-stop shop for startups, providing everything from initial design to maintenance. Marijana transitioned the business from its initial idea to its current agency model about 3.5 years ago, and she focuses on building dashboards and payment systems worldwide.

🔗 Visit Brigit.dev

LinkedIn Content Strategy Analysis

Who should follow Marijana: Startup founders, technical CEOs and CTOs, enterprise sales decision-makers, investors in MedTech and EdTech, and anyone building complex software in regulated industries who wants a partner that will own the outcome.

Core Value Proposition: Marijana positions brigit.dev as a high-conviction technical partner for founders building something real in hard industries. Having relocated to San Francisco while maintaining deep roots in the European tech scene, she is building the profile of a founder who operates where the money and problems are biggest such as in US healthcare infrastructure and enterprise SaaS — and thinks about all of it through a lens of philosophy, psychology, and first principles.

Key Themes & Topics

1. Anti-Vibe-Coding & Engineering Standards — Her most viral and defining content thread:
   • $10K loss from an engineer who produced copy-paste code with API keys in production (663 reactions, 136 comments)
   • Follow-up post reaching 100K impressions — AI amplifies experts and makes emptiness look like competence
   • Hiring framework: strategic thinking over rote execution, judgment over speed, ownership over output
2. Enterprise Revenue Stories — Client outcomes used as proof of methodology:
   • $340K enterprise deal closed after a 6-week sprint adding SOC 2, RBAC, SSO, and audit logging
   • Medicaid infrastructure post: the real moat isn't technology, it's 30+ years of lived industry knowledge
   • GTM advice for founders: don't hire sales on day zero, talk to your audience every week, invest 4–5 months to build something competitors can't copy in two weeks
3. Founder Mindset & Personal Philosophy — The voice that makes her feed unmistakable:
   • "Do it scared" — a personal essay about fear as the price of every meaningful thing she has built
   • Balzac over Sam Altman — culture, art, and psychology as essential founder tools
   • Obsession, not interest, as the only way through the hard parts of building a company
4. SF Ecosystem & Network Building — Active community presence, now centered on San Francisco:
   • Practical relocation guide for founders moving to SF (359 reactions, 22 comments)
   • Partnership with Aureum Leaders Circle — relationship-building as a long-term strategic investment
   • Coffee invitations and casual meetup posts — she treats LinkedIn as a networking tool, not just a broadcast channel

Format & Presentation Style

• Short, punchy opening lines that create immediate tension or curiosity before the argument unfolds
• Storytelling-first: leads with what happened, draws the lesson at the end
• No heavy formatting in posts — no bold headers or numbered lists — the writing does the work
• Mixes professional insight with raw personal voice ("Do it scared", "I was scared of posting")
• Images used selectively and purposefully, usually showing her in context (SF, events, client work)

Engagement Strategy

• Posts at a considered pace — not daily, but consistently enough to maintain presence
• Each post targets a specific belief her ICP already holds, rather than trying to educate a cold audience
• Builds genuine community: coffee invitations, partnerships, reshares of her co-founder's milestones
• Uses personal vulnerability (fear, mistakes, relocation) to make professional content feel human
• Engages with comments — her posts generate real discussion, not just reactions

Performance Indicators

‍21,538 followers. Reactions range from 46 to 663 per post. The vibe-coding post (663 reactions, 136 comments) remains her standout. The SF relocation guide (359 reactions), the "Do it scared" essay (223 reactions), and the $340K enterprise post (229 reactions) are all strong performers. Comment counts consistently run high relative to reactions — 11–40 comments — signaling a genuinely engaged audience that responds rather than just scrolling past.

Overall Strategy Summary

‍Marijana's LinkedIn presence is doing two things simultaneously: attracting the right clients and building the kind of founder brand that opens doors in the San Francisco ecosystem she is now deliberately planting herself in. The technical credibility posts (vibe coding, enterprise deals, Medicaid infrastructure) signal what brigit.dev can do. The personal and philosophical posts (Balzac, Fear Mountain, obsession) signal who she is. Together they create a profile that is hard to forget and harder to imitate, because it is genuinely her. The move to San Francisco has introduced a new content layer of network building, ecosystem participation and community posts, which is likely to become more prominent as her US presence grows.

Vukašin Vukosavljević – CMO, HeyReach

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Vukašin Vukosavljević is a growth specialist who has mastered the art of effective marketing.

As the CMO of HeyReach, he helps lead a team that has rapidly scaled its presence in the SaaS world. His career is defined by successful pivots and a focus on measurable results.

Vukašin is a regular speaker at international events like Podim, where he shares his frameworks for scaling companies through outbound sales and strategic partnerships.

About HeyReach

HeyReach is a LinkedIn automation tool designed for agencies and sales teams. The company focuses on solving painful customer problems and aligning product, marketing, and sales teams around a single North Star metric. It allows users to scale their LinkedIn outreach while maintaining a personalized touch.

🔗 Visit HeyReach

LinkedIn Content Strategy Analysis

Who should follow Vukasin: B2B SaaS marketers, growth operators, CMOs, startup founders, GTM leaders, LinkedIn outreach practitioners, and anyone building a content strategy that is expected to generate revenue, not just followers.

Core Value Proposition: Vukasin is the practitioner-marketer archetype: someone who has done the unglamorous work of scaling SaaS companies from scratch (lemlist to $13.5M ARR, HeyReach from $3M to $10M in under 15 months) and is now openly documenting what worked, what failed, and why.

Key Themes & Topics

1. Revenue-Tied Marketing Thinking — His most distinctive intellectual contribution:
   • Reframing vanity metrics (followers, impressions) in terms of pipeline and conversion
   • Turning LinkedIn personal brand activity into ICP engagement and inbound DMs
   • Extracting revenue signals from YouTube subscribers, commenters, and organic mentions
2. Go-to-Market Breakdowns — Granular, honest retrospectives on what actually drove growth:
   • "9 channels that didn't help vs. 5 that did" — a genuine case study with admissions of failure
   • Why PLG, paid ads, and newsletters were skipped or killed at HeyReach's early stage
   • Integrations, website sprints, "money SEO," and LinkedIn comment strategy as the real drivers
3. Brand-Building Stories & Principles — Third-party stories weaponized as marketing philosophy:
   • Ritz-Carlton's $2,000 employee spending rule as a lesson in culture over policy
   • Stories tied back to his own team and hiring philosophy — personal, not generic
4. Startup Milestones & Live ARR Updates — Building in public with full specificity:
   • ARR milestones with conversion rates, trial volumes, retention rates, and MoM growth attached
   • YouTube podcast appearance cross-promoted to LinkedIn audience

Format & Presentation Style

• Conversational, witty tone — reads like someone who would be fun to grab a beer with
• Posts structured around contrast: what didn't work vs. what did, brand vs. revenue, creative vs. profitable
• Short punchy openers designed to earn the scroll before the real argument begins
• Occasional self-deprecation and humor (3 AM GTM debugging, Alizée on repeat)
• Emojis used sparingly and purposefully; never decorative

Engagement Strategy

• Tagging collaborators and teammates in event and milestone posts to amplify reach
• Authentic engagement with HeyReach users in comments — builds community, not just audience
• Conference attendance and recap posts — his Unlockit writeup pulled 177 reactions, unusually high for an event post
• Cross-platform promotion: YouTube podcast, Instagram presence signal deliberate audience diversification

Performance Indicators

‍Post reactions range from 49 to 186, with ARR milestone posts at the high end. Comment counts run consistently healthy at 11–65, suggesting his audience engages rather than just reacts. The GTM channel breakdown post (125 reactions, 34 comments) is his strongest purely educational piece.

Overall Strategy Summary

‍Vukasin's LinkedIn presence is effectively a live growth journal. He's not publishing polished thought leadership — he's sharing the messy truth of building a SaaS marketing function in real time, with the receipts to back it up. That authenticity, combined with genuine frameworks and specific data, sets him apart in a space crowded with generic marketing takes. His biggest opportunity is increasing posting frequency to sustain the momentum his honest storytelling has clearly earned.

Ivan Ostojić – Chief Business Officer, Infobip

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Born in Valjevo, Serbia, Ivan Ostojić spent a decade at McKinsey & Company as a Partner before joining the global tech giant Infobip.

He holds a doctorate in natural sciences from the University of Basel and has a background in molecular biology, which he uses to approach business problems with scientific precision.

As the Chief Business Officer at Infobip, he is responsible for the company's global strategy, marketing, and M&A activities.

About Infobip

Infobip is a global leader in omnichannel engagement and a recognized tech unicorn. The company provides messaging channels and security solutions for businesses worldwide. Ivan joined the team in 2022 to lead functions that scale the company's growth.

🔗 Visit Infobip

LinkedIn Content Strategy Analysis

Who should follow Ivan: C-suite executives, senior strategists, investors, enterprise tech leaders, macroeconomics enthusiasts, and professionals navigating the intersection of deep tech, cloud communications, and global policy.

Core Value Proposition: Ivan positions himself as a rare business architect who combines hard science credentials (PhD from Basel, ETH Zürich master's degree), a decade as a McKinsey Partner, and hands-on CBO responsibility for Infobip — a $2B+ ARR cloud communications platform. His brand is built on the idea that the most valuable leaders are those who can translate deep technical expertise into measurable commercial impact across industries and geographies.

Key Themes & Topics

1. Macro-Economic Commentary — Ivan's most distinctive pillar. Most tech executives do not go near fiscal policy; Ivan thrives in it:
   • European debt fragility — French debt crisis, the Eurozone engine stalling
   • Swiss franc structural squeeze: impact on exports, talent, and deflationary risk
   • Data visualizations comparing economic indicators across the US, EU, and Switzerland
2. AI & Technology Strategy — AI through a business and governance lens, not a technical one:
   • Conversational AI reshaping customer experience
   • Responsible AI, trust, and verification in an era of synthetic content
   • Infobip's own AI-powered communications stack (RCS, 450B+ annual interactions)
3. Company Milestones & Thought Leadership — Corporate credibility backed by personal voice:
   • Infobip named Gartner Magic Quadrant CPaaS Leader three consecutive years
   • Long-form LinkedIn articles and annual prediction pieces designed to trigger debate
   • Book launch (Balkan Tiger myth) tied to civic identity and intellectual output

Format & Presentation Style

• Long-form, educational posts with numbered sections and data-backed arguments
• Data visualizations shared as images — economic comparisons, country metrics
• External article links with added personal interpretation — he doesn't just share, he reframes
• Professional, high-gravitas tone; less humor, more intellectual weight
• Consistent hashtag usage: #AI, #Eurozone, #SwissEconomy, #CPaaS, #Economics

Engagement Strategy

• Contrarian angles — posts deliberately challenge mainstream assumptions (e.g., strong franc as liability, not asset)
• Annual predictions — published as long-form articles to spark sustained dialogue
• Data as conversation starter — charts and visualizations generate high reaction counts from audiences who wouldn't comment otherwise
• Cross-referencing credible external sources (LSE, Gartner) to anchor arguments in authority

Performance Indicators

‍Reactions range from 22 to 486 per post. His Switzerland economic comparison visualization is his standout performer (486 reactions, 75 comments, 9 reposts). Comment counts tend to be low-to-moderate, suggesting his audience reads and reacts more than it debates.

Overall Strategy Summary

‍Ivan is building the profile of a globally credible executive intellectual, someone equally at home discussing CHF valuation, AI governance, and cloud communications in the same feed. His LinkedIn presence reads less like a marketing channel and more like a public record of serious thinking. The growth opportunity lies in more consistent posting cadence and a stronger personal storytelling layer, which tends to unlock the comment engagement his analytical posts currently leave on the table.

Vladimir Lučić – CEO, Telekom Srbija (MTS)

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Vladimir Lučić is a veteran of the telecommunications industry, having started his career at the Serbian postal service in 1996.

He has held numerous senior roles within Telekom Srbija and oversees the company's strategic vision.

Since becoming CEO in 2020, he has worked to transform the company from a traditional provider into a pan-regional multimedia leader.

Vladimir is also the visionary behind the first Corporate Venture Capital Fund in this part of Europe.

About Telekom Srbija

Telekom Srbija is the largest communication operator in Serbia and a major player in the Western Balkans. Under Lučić’s leadership, the company has expanded into content production, and it created over 10,000 hours of original content in 2019 alone. The company operates in multiple European countries and has plans for global expansion.

🔗 Visit Telekom Srbija

LinkedIn Content Strategy Analysis

Who should follow Vladimir: Telecom executives, investors in emerging markets, media and digital infrastructure leaders, capital markets professionals, and anyone tracking Southeast Europe's role in the global digital economy.

Core Value Proposition: Vladimir positions himself as the architect of Telekom Srbija's transformation from a regional telecom operator into an international multimedia and digital services powerhouse. His LinkedIn presence is essentially a record of historic firsts: first Serbian company on international capital markets, first Balkan hedging arrangement, first regional hub for Newsmax expansion in Europe. He is building the image of a CEO who plays on a global stage while remaining anchored in Serbian and regional identity.

Key Themes & Topics

1. International Capital Markets & Financial Milestones: Telekom Srbija's USD 900 million bond issuance awarded Europe Telecom Deal of the Year at TMT Finance Awards EMEA 2026; two awards at Global Banking & Markets Awards CEE in Istanbul for Deal of the Year in state-owned companies and international capital markets.
2. Global Expansion & Strategic Partnerships: Newsmax Balkans TV launch with Belgrade as regional hub, extending to Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, and Albania; MTEL US launch targeting the Serbian diaspora; keynote at the Atlantic Council's Southeast Europe Transatlantic Economic Forum in Washington; board membership at the British-Serbian Chamber of Commerce.
3. Innovation & Technology: Startup Reputeo recognized at GITEX Global in Dubai; 5G deployment and AI-driven technologies; record revenue and subscriber growth driven by strategy built around digital transformation.
4. Content & Media Milestones: Co-produced series "(Ne)uspjeh prvaka" receiving Mention d'Honneur at FICTS Milan; acquisition of NetTV Plus and Sport Klub rights for the Western Balkans — described as opening a new era for the regional telecom market (1,030 reactions, his top performer).

Format & Presentation Style

• Bilingual posts — Serbian and English in almost every post, signaling a dual audience: domestic stakeholders and international partners
• Announcement-driven format: each post is a milestone, an award, or a significant event
• Heavy use of emojis and hashtags as structural elements
• Short to medium length — lead with the news, add brief personal commentary, close with forward-looking statement
• Video content used for major milestones (record results video, award ceremonies)

Engagement Strategy

• Tagging partner organizations (Newsmax, TMT Finance, Atlantic Council, BSCC) to extend reach beyond his follower base
• Bilingual posting to capture both regional Serbian-speaking audience and international business community
• Reposts of third-party recognition (BSCC announcements, Atlantic Council invitations) as social proof without self-congratulation
• Personal commentary layer added to every repost — he doesn't just share, he contextualizes

Performance Indicators

‍8,519 followers. Reactions range from 247 to 1,030 per post. The NetTV Plus and Sport Klub acquisition post (1,030 reactions, 36 comments, 31 reposts) is his strongest performer by a wide margin. Award posts cluster in the 300–470 range. Comment counts are low (6–36), consistent with an audience that reacts to news rather than debates it.

Overall Strategy Summary

‍Vladimir's LinkedIn operates as an official communications channel for Telekom Srbija's global ambitions, filtered through a CEO's personal voice. Every post reinforces the same narrative: a Serbian company earning international recognition, making historic firsts, and building something that matters beyond the region. The bilingual format is a deliberate strategic choice that serves two audiences simultaneously. The limitation is that the feed reads almost exclusively as institutional news. There is virtually no personal vulnerability, no contrarian thinking, and no content that would exist independent of his role. The growth opportunity lies in adding a layer of personal leadership perspective that would make the profile compelling even to people who have no direct interest in Telekom Srbija.

Nemanja Živković – CEO & Founder, Funky Marketing

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Nemanja believes that B2B marketing doesn't have to be boring.

After years of working in traditional settings, he launched Funky Marketing to prove that you can be "funky" while still driving serious revenue.

He has become a staple of the LinkedIn marketing community by challenging the status quo and helping companies find their unique voice.

About Funky Marketing

Funky Marketing is a revenue focused marketing and consulting agency based in Serbia. The company has worked with over 120 companies and 80 startups globally. They claim to help their clients achieve an ROI that is often three times higher than their previous marketing efforts.

🔗 Visit Funky Marketing

LinkedIn Content Strategy Analysis

Who should follow Nemanja: B2B founders, agency owners, fractional CMOs, and revenue-focused marketing leaders who are tired of tactics without systems.

Core Value Proposition: Nemanja positions himself as the person who builds the commercial engine between your marketing and your revenue. His headline does the work: "I don't do marketing | Building commercial systems that compound revenue." It's a deliberate rejection of the agency label, and it shows up in everything he posts.

Key Themes & Topics

1. GTM Systems Thinking - His dominant lens. He frames nearly everything through the idea that most B2B companies have marketing, sales, and meetings, but no system tying them together:
   • Pipeline accountability and revenue alignment
   • Why tactics fail without underlying architecture
   • The dark funnel and how 80% of pipeline actually builds
2. Contrarian B2B Opinions - His "Nemanja Unfiltered" series is built entirely around this. Topics include why multi-channel strategies are expensive chaos, why content calendars guarantee mediocrity, and why most B2B communities are Slack graveyards. He calls out industry myths by name and does not soften them.
3. Personal Brand as Proof - He uses his own journey as the case study. 63 clients, $25K MRR, all inbound, starting from a 32-page PDF. He is both the teacher and the testimonial.
4. Mindset and Conviction - Posts like "Play your game or don't play at all" blend sports references with founder psychology. Mike Tyson and Stephen A. Smith appear alongside revenue models.

Format & Presentation Style

Posts are long-form and arrow-heavy, using "→" lists to structure arguments fast. He writes in short punchy lines with frequent line breaks, which makes dense ideas scroll-friendly. No graphics or carousels in the visible posts. His voice is direct, often starting with "Ugh" or a provocation. He swears lightly (fck, sht) which signals authenticity rather than performance. LinkedIn Live episodes run nearly 90 minutes, which bets heavily on an audience that wants depth.

Engagement Strategy

• Nemanja Unfiltered series - Weekly LinkedIn Live and YouTube cross-post, building a recurring audience touchpoint. Each volume teases 8-9 topics to create pull.
• Newsletter integration - "Marketing with a bit of Funk" (6,367 subscribers) gets plugged regularly, with posts framed as previews of the full playbook inside.
• Reposts - He amplifies recognition moments (LinkedIn named him a Rising Star and Marketer of the Week) without overplaying them. Short reactions, not long speeches.
• Personal glimpses - A 34-second video of the Danube river at spring pulled 32 reactions, more than most text posts. He uses these sparingly but they land.

Performance Indicators

Engagement is moderate but consistent, ranging from 5 to 58 reactions per post with 1 to 17 comments. His best recent performing post was the LinkedIn profile update announcement ("I don't do marketing") which drew 58 reactions and 17 comments, likely because it doubled as a positioning statement his audience could adopt themselves. Newsletter-focused posts and personal story posts consistently outperform opinion essays in raw reaction counts.

Overall Strategy Essence

Nemanja is building a platform that makes him the obvious call when a B2B company realizes their GTM is broken. He is not chasing virality. He is stacking credibility, one "I told you the hard truth" post at a time, and routing that attention directly into his newsletter, live shows, and strategy sessions. The Funky brand is loud enough to be memorable, sharp enough to be trusted.

Mila Litvinjenko – Owner & CEO, Aura

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Mila Litvinjenko's story is one of sheer persistence.

She began her career as a simultaneous translator for the United Nations but transitioned into the cosmetics industry after an accidental visit to a beauty fair.

In 1997, she founded Aura in Niš with 300,000 German Marks and a team that had no prior experience in cosmetics.

Today, Aura is a regional powerhouse that produces 7 to 8 million units annually.

Mila is also a past winner of the Veuve Clicquot Business Woman Award.

About Aura

Aura is a leading cosmetics company based in Serbia that produces 7 million to 8 million units of makeup and beauty products per year. The company exports its products to multiple markets, including the EU and the Middle East. Aura is known for its focus on quality control and its state-of-the-art laboratory in Niš.

🔗 Visit Aura

LinkedIn Content Strategy Analysis

Who should follow Mila: Business leaders, entrepreneurs, beauty and cosmetics industry professionals, and anyone interested in the intersection of long-term brand building and personal leadership philosophy.

Core Value Proposition: Mila is the founder and CEO of Aura, a cosmetics company she has built and led since 1996; nearly three decades. Her LinkedIn presence reflects a leader who has earned her authority through longevity rather than hype. She does not sell; she reflects. The proposition is that someone who has built a lasting consumer brand across ten countries over thirty years has something worth listening to on leadership, resilience, and the nature of real growth.

Key Themes & Topics

1. Leadership Philosophy & Mindset: Short, aphoristic posts on discipline, decision-making, consistency, and resilience: "Growth is not linear. Neither in business, nor in leadership, nor in life." Frequent engagement with external content on overcoming fear, readiness, and adaptability.
2. Beauty Industry Analysis: One of her strongest original posts, a sharp commentary on 2026 beauty sector reports (Estée Lauder, Coty, LVMH, Shiseido) arguing that the industry is not slowing but filtering itself.
3. Authentic Voice & Personal Positioning: Podcast appearances where she refuses to prepare questions in advance — "If the answer isn't in me, then it isn't authentic." The podcast episode  "If you lower your price, you lower your identity" is a direct expression of brand philosophy.
4. Resilience & Courage Narratives: Lindsey Vonn as a metaphor for choosing courage over comfort, persistence over excuses; reshares of mindset content that she adds her own short commentary to rather than just forwarding.

Format & Presentation Style

• Very short original posts — often 3–6 lines, aphoristic, with no lists or headers
• Adds a concise personal commentary layer when resharing others' content — she never just forwards without a point of view
• Bilingual presence (Serbian for podcasts and regional content, English for industry analysis)
• Images used sparingly and thematically — quotes, nature, symbolic visuals
• Hashtag usage: #leadership, #consistency, #discipline, #beautyindustry, #strategy

Engagement Strategy

• Podcast appearances as the primary long-form format — she takes her thinking into audio rather than long written posts
• Industry commentary (beauty reports) positions her as a sector voice beyond just a brand operator
• Consistent aphoristic posting style that rewards following over time — the value accumulates rather than peaks
• Selective engagement: she reposts external content that resonates with her worldview rather than posting daily for the sake of volume

Performance Indicators

‍19,606 followers. Reactions range from 17 to 357 per post. Her leadership mindset post ("Changing your mind isn't a weakness — it's a sign of growth") is her standout at 357 reactions and 7 reposts. The Lindsey Vonn resilience post pulled 70 reactions. The beauty industry analysis post drew 17 reactions — lower than expected for genuinely original sector insight, suggesting her audience is primarily a leadership/mindset audience rather than an industry one.

Overall Strategy Summary

‍Mila's LinkedIn is the feed of someone who has nothing left to prove and knows it. Nearly thirty years of building Aura’s presence across ten countries gives her a credibility floor that most LinkedIn voices spend years trying to reach. Her best content, the beauty industry analysis, the podcast positioning, and the identity-over-price philosophy, demonstrates real depth. The gap is that most of her posts are too short and aphoristic to fully carry that depth to a reader who doesn't already know who she is. A stronger mix of longer-form industry commentary (her beauty sector analysis is genuinely sharp) alongside the philosophical one-liners would make the profile significantly more powerful and extend her reach beyond her existing audience.

Aleksandar Zabunović – COO, CIIB Group

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Aleksandar Zabunović has a deep background in business development and operations, specifically within the e-commerce and retail sectors.

As the COO of CIIB Group, he is responsible for managing complex operations across multiple regional markets. His expertise lies in scaling digital businesses and optimizing supply chains.

Aleksandar is a sought-after commentator on the state of e-commerce in Serbia and the surrounding region.

About CIIB Group

CIIB Group is a regional investment and management firm with a focus on retail and e-commerce. The group manages several well-known brands and focuses on digital transformation within traditional retail models. The company has a strong presence in the Serbian market and continues to expand its digital footprint.

🔗 Visit CIIB Group

LinkedIn Content Strategy Analysis

Who should follow Aleksandar: Operations leaders, COOs, customer experience professionals, multilingual business service operators, and anyone building or scaling service delivery organizations in Central and Eastern Europe.

Core Value Proposition: Aleksandar is the COO of CIIB GmbH, a digital services company operating across customer experience, product data management, content services, and digital marketing. It primarily serves German-speaking European clients from a Belgrade base. His LinkedIn profile positions him as an operations leader who builds organizations from scratch with intention: the right culture, the right processes, the right people. A secondary, genuinely distinctive layer: he is also a jewelry designer featured in Vogue Adria, which makes him one of the more unusual dual-identity professionals on this list.

Key Themes & Topics

1. CIIB Company Building & Milestones: Five-year CX anniversary (from one client, one language, one service to full omnichannel across four languages and multiple industries); new website launch as a statement of organizational identity; hiring announcements framed as growth signals rather than job postings.
2. Team Culture & Leadership Values: Year-end reflection naming every member of the leadership team individually — warmth and specificity as intentional cultural signals; belief that leadership is about creating space, not control; gratitude as a management practice.
3. Hiring & Talent Development: Job posts written in genuine human voice ("We have an excellent CX team and even better clients and we need someone to lead it") — conversational Serbian-language hiring content that reads nothing like corporate job listings.
4. Jewelry & Creative Identity: Vogue Adria feature for his jewelry brand Zabunovic Aleksandar Fashion — pieces described not as accessories but as "memory, identity, and emotion made tangible." This is the most distinctive differentiating element in his profile.

Format & Presentation Style

• Warm, conversational tone in Serbian for most original posts — approachable and human, not corporate
• English for CIIB company milestones and international-facing content
• Short posts that lead with a genuine feeling or observation before getting to the business point
• Reshares of CIIB company posts with added personal commentary — he never just clicks repost
• Hashtags used sparingly: #CIIB, #CustomerExperience, #CX

Engagement Strategy

• Personal commentary on every company post rather than passive resharing
• Hiring posts as content — each one signals growth, which signals organizational health
• Tagging teammates by name in recognition posts — builds internal culture visibility externally
• Jewelry/Vogue feature as a memorable personal differentiator — creates curiosity about who he is beyond his title

Performance Indicators

‍4,077 followers. Reactions range from 7 to 49 per post. The new website post drew 27 reactions and 2 reposts. Hiring posts average 28–42 reactions with strong repost counts (4–6), suggesting his network actively helps amplify talent needs. The five-year CIIB anniversary post had very low engagement (7 reactions), which may reflect its institutional framing compared to his more personal posts.

Overall Strategy Summary

‍Aleksandar's LinkedIn presence has a quiet authenticity that is genuinely rare. He is not performing leadership,he is practicing it, and the posts reflect that. The warm year-end team recognition, the human-voice hiring posts, the jewelry identity alongside the COO title — these create a profile that is hard to fake and easy to trust. The limitation is reach: 4,077 followers is modest for the quality of the content, and the feed is still primarily oriented inward toward CIIB's network rather than outward toward a broader operations leadership audience. More original content on what he has learned building a multilingual service organization from scratch — the real operational lessons, not just the milestones — would significantly extend his influence.

Ana Babović – CEO, Forward Consulting

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Ana Babović is a leadership consultant and the CEO of Forward Consulting.

Her career is dedicated to helping organizations build better leaders and more effective teams.

She has worked with a wide range of clients, from startups to large corporations, focusing on organizational development and coaching.

Ana is a prominent voice in the Serbian business community regarding the importance of soft skills in technical leadership.

About Forward Consulting

Forward Consulting is a Belgrade-based firm that specializes in leadership development, executive coaching, and organizational design. The company provides tailored solutions to help businesses improve their internal culture and performance. The team consists of experts in psychology and business management.

🔗 Visit Forward Consulting

LinkedIn Content Strategy Analysis

Who should follow Ana: Senior executives and leadership teams navigating organizational change, HR and learning & development professionals, leaders in banking, pharmaceuticals, insurance, and IT, and anyone thinking seriously about what adaptive leadership means in an AI-driven world.

Core Value Proposition: Ana is the founder and CEO of FORWARD Consulting, a leadership development firm she has built over seven years combining Harvard Kennedy School training, two decades of organizational experience across government, non-profits, and corporations, and an active teaching role at Sciences Po Paris. Her LinkedIn proposition is precise and consistent: AI is not a technology challenge for organizations. It is a leadership and adaptive challenge, and most leadership teams are not ready for it.

Key Themes & Topics

1. AI as a Leadership Challenge, Not a Technology Problem: Her defining intellectual contribution. Posts argue that AI doesn't fix organizational problems, it exposes them. Unclear decision rights, lack of trust, fear of accountability, risk pushed upward rather than resolved. AI makes all of these visible. The real question is not what AI can do, but whether leadership and organizational culture are ready for it.
2. Adaptive Leadership Framework: Drawing on Marshall Ganz's Public Narrative and organizing traditions from her Harvard work, she consistently reframes AI adoption through the lens of adaptive (not technical) change.
3. Teaching & Academic Identity: Sciences Po post — an unusually candid reflection on why she flies to Paris to teach human rights masters students who are "sharp, curious, and demanding" even when more lucrative commitments compete. This post (86 reactions, her top performer) reveals the values architecture underneath the consulting business.
4. Coaching & Leadership Development Services: FORWARD Consulting content on coaching as a leadership necessity, not a luxury; choosing the right coach; how coaching creates empowered rather than dependent clients.

Format & Presentation Style

• Medium-length posts that build an argument — she does not use bullet points or lists; she writes in paragraphs
• Reframes rather than reports — she takes external research (HEC Paris AI study, HR World Adria blog) and adds her own interpretive layer before sharing
• Videos published via FORWARD Consulting's page and then cross-posted to her personal profile
• Emotionally grounded language — genuine rather than polished; the Sciences Po post reads like a private reflection made public
• Hashtags: #adaptiveleadership, #AI, #leadership, #organizing, #sciencespo

Engagement Strategy

• Consistent thematic focus on a single thread (AI as adaptive challenge) builds cumulative credibility with a specific audience
• FORWARD Consulting company page used as a publishing vehicle, with her personal profile amplifying and contextualizing the content
• Tagging specific individuals in posts to invite dialogue rather than broadcasting to everyone
• Academic credibility (Harvard, Sciences Po) woven naturally into content rather than listed — it shows up in the quality of the argument

Performance Indicators

‍2,565 followers. Reactions range from 4 to 86 per post. The Sciences Po teaching reflection (86 reactions, 1 repost) is her strongest by a significant margin. The AI leadership posts cluster in the 5–20 reaction range, suggesting the content resonates more deeply with people who already know her than with cold audiences. Comment counts are low (1–5) but the comments that appear are substantive.

Overall Strategy Summary

‍Ana is building a reputation, not an audience, and that is a meaningful distinction. Her content is intellectually serious, her credentials are genuinely exceptional, and her central argument (AI as adaptive leadership challenge) is both distinctive and well-timed. The gap between content quality and follower count reflects a profile that has not yet found its distribution strategy. The FORWARD Consulting page and personal profile create some fragmentation. Her most engaging post — the Sciences Po reflection — succeeded because it revealed genuine values and personal commitment, not because it was more polished. More content in that register, combined with a clearer path for readers to engage with FORWARD's services, would significantly accelerate her profile's growth.