Even if you post often on LinkedIn, there's no guarantee that you'll build authority in your space. One of the most common issues is that many of your posts aren't relevant. A thought about leadership here, an industry news share there, and a rant about the algorithm to top it all of. The result? The audience isn’t sure what you really stand for.

That’s where Will can help. By analysing your LinkedIn profile—your background, skills, and experiences—he generates post ideas that stay true to your expertise and keep your content consistent and on brand.

How Will helps you find content ideas based on your LinkedIn profile

Step 1: Connect your profile

Start chatting with Will and connect your LinkedIn. In seconds, your profile is ready to be analysed.

Step 2: Let Will read your story

Will reviews your headline, bio, work history, and skills to understand what you do and how you want to be positioned.

You could start this with a quick analysis to learn where you can improve your LinkedIn profile too.

Step 3: Get tailored content ideas

Will suggests post ideas rooted in your profile and posting history instead of relying on generic prompts.

• A consultant might see suggestions about frameworks, lessons from client projects, or industry challenges.
• A marketing lead could get prompts about brand building, campaign results, or creative strategy.
• A lawyer might receive ideas on compliance, trust, and educating clients.

And this is even a very accurate list of suggestions because Will personalises it much more than a typical LinkedIn tool would.

Step 4: Post with confidence

Every idea connects directly to your expertise, so your content stays sharp, intentional, and consistent. Will helps you further finetune your ideas and post it to LinkedIn.
As you post more often, your posting history becomes new fuel for future posts. Once you take off, there's no stopping you anymore.